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Excellent Practice31
Improvement Could be Made8
Critical Issues to Attend12
Oct 14, 2019 09:11 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta description for your page.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 21 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

courses   dog   fundraising   institute   museum   science   television   wars  

Title
American Enterprise Institute - AEI | The American Enterprise Institute, AEI, is a nonpartisan public policy research institute with a community of scholars and supporters committed to expanding liberty, increasing individual opportunity and strengthening free enterprise.

Words count: 35    Unique Words: 29    Length: 272 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Enterprise 2
a 2
AEI 2
Institute 2
and 2
American 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

aei  aeideas  affairs  america  american  areas  articles  blog  center  culture  defense  economics  education  enterprise  event  foreign  free  health  housing  human  institute  national  october  opinion  opportunity  policy  policymiddle  politics  post  poverty  public  report  scholars  society  studies  tax  upcoming  view  washington  work 

Top 20 Keywords
Total Terms Count: 781

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
aei 20 2.56%
october 17 2.18%
policy 11 1.41%
enterprise 11 1.41%
american 11 1.41%
scholars 11 1.41%
institute 10 1.28%
event 10 1.28%
defense 10 1.28%
foreign 9 1.15%
economics 8 1.02%
public 8 1.02%
center 8 1.02%
politics 7 0.90%
education 7 0.90%
opinion 6 0.77%
culture 6 0.77%
articles 6 0.77%
blog 6 0.77%
report 5 0.64%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
181191230060050

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Read more from AEI scholars on all subjects

<H2>

(8)
The rich really do pay higher taxes than you
Recent Papers and Reports
Recent Articles and Op-Eds
Recent Blog Posts
Upcoming Events
10 years of National Affairs
Get the best from AEI each morning

<H3>

(1)
Our Scholars

<H4>

(19)
Rethinking pathways to reentry
Comment on The Potential Pitfalls of Combating Surprise Billing
Trump’s flawed Turkey-first strategy betrays Christians and Yazidis
Student loan servicers: Scammers or scapegoats? An analysis of the Consumer Financial Protection Bureau complaint database
Beyond counterterrorism: Defeating the Salafi-jihadi movement
AEI Political Report: Polls on the 2020 presidential contest, the NRA, and the new AEI American Perspectives Survey
Trump’s cry that America is fighting ‘endless wars’ is a canard
Netanyahu’s empty support of the Kurds helps no one
Bad legal arguments against impeachment are piling up
Trump’s failure, our failure
Why it’s a strange time for the West to panic about China’s supposed supereconomy
Peru’s constitutional crisis explained
Why liberalism works: A book event with Deirdre McCloskey
The globotics upheaval: A book event with Richard Baldwin
Eighth annual AEI-CRN housing conference
About
Policy Areas
Trending Issues
Contact
<H5>
(12)
Bloomberg Opinion
The Hill
Cato Institute
Washington Examiner
American Enterprise Institute
American Enterprise Institute
The Washington Post
Washington Examiner
Bloomberg Opinion
AEIdeas
AEIdeas
AEIdeas
<H6>
(3)
Tuesday, October 15, 2019 9:00 am - 11:00 am EDT
Tuesday, October 15, 2019 5:00 pm - 6:15 pm EDT
Wednesday, October 16, 2019 - Thursday, October 17, 2019 8:45 am - 1:15 pm EDT
<I> (6)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
12.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.74 seconds - 17.64 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.86 s 0.01 s 0.01 s 0.00 s 1.04 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
13 Kb (13,052 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
13 Kb (13,052 bytes) 6 Kb (6,426 bytes) 7 Kb (6,626 bytes) 96.98 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
21 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.aei.org/ and http://aei.org are resolved to the same url :https://www.aei.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
196 14 210


Too many links (210), it may be considered as spam!

Internal Links (link to pages within this domain) - 196
URL Anchor Text
https://www.aei.org/
https://www.aei.org/about/About
https://www.aei.org/events/Events
https://www.aei.org/centers/Centers
https://www.aei.org/centers/human-dignity-project/Human Dignity Project
https://www.aei.org/...s/center-on-housing-markets-and-finance/AEI Housing Center
https://www.aei.org/centers/american-boondoggle/American Boondoggle
https://www.aei.org/centers/critical-threats/Critical Threats
https://www.aei.org/donate/Donate
http://aei.org/press/Press
http://aei.org/#More
https://www.aei.org/jobs/Job Opportunities at AEI
https://www.aei.org/internships/AEI Internships
http://aei.org/newsletters/Subscribe
https://www.aei.org/our-scholars/Our Scholars
https://www.aei.org/policy-areas/Policy Areas
http://aei.org/policy-areas/economics/Economics
http://aei.org/us-economy/US Economy
http://aei.org/tax-reform/Tax Reform
http://aei.org/us-labor-marketUS Labor Market
http://aei.org/technology-and-innovation/Technology and Innovation
http://aei.org/policy-areas/foreign-and-defense-policy/Foreign and Defense Policy
http://aei.org/defense/Defense
http://aei.org/economic-development/Economic Development
http://aei.org/intelligence/Intelligence
http://aei.org/terrorism/Terrorism
http://aei.org/africa/Africa
http://aei.org/asia/Asia
http://aei.org/europe-and-eurasia/Europe and Eurasia
http://aei.org/latin-america/Latin America
http://aei.org/middle-east/Middle East
http://aei.org/india-afghanistan-pakistan/South Asia
http://aei.org/policy-areas/society-and-culture/Society and Culture
http://aei.org/citizenship/Citizenship
http://aei.org/civil-rights/Civil Rights
http://aei.org/free-enterprise/Free Enterprise
http://aei.org/immigration/Immigration
http://aei.org/policy-areas/health-care/Health Care
http://aei.org/health-economics/Health Economics
http://aei.org/policy-areas/politics-and-public-opinion/Politics and Public Opinion
http://aei.org/campaign-finance-reform/Campaign Finance Reform
http://aei.org/constitution/Constitution
http://aei.org/courts/Courts
http://aei.org/elections/Elections
http://aei.org/policy-areas/poverty-studies/Poverty Studies
http://aei.org/tag/economic-mobility/Economic mobility
http://aei.org/policy-areas/education/Education
http://aei.org/economics-of-education/Economics of Education
http://aei.org/higher-education/Higher Education
http://aei.org/k-12-schooling/K-12 Schooling
http://aei.org/leadership-and-innovation/Leadership and Innovation
https://www.aei.org/centers/Centers
https://www.aei.org/centers/human-dignity-project/Human Dignity Project
https://www.aei.org/housing/AEI Housing Center
https://www.aei.org/centers/american-boondoggle/American Boondoggle
https://www.aei.org/centers/critical-threats/Critical Threats
https://www.aei.org/research-products/Research Products
https://www.aei.org/articles-op-eds/Articles & Op-Eds
https://www.aei.org/blog/Blogs
http://aei.org/blog/AEIdeas
http://aei.org/blog/carpe-diem/Carpe Diem
https://www.aei.org/multimedia-types/Multimedia
http://aei.org/our-scholarsOur Scholars
http://aei.org/policy-areas/economicsEconomics
http://aei.org/policy-areas/foreign-and-defense-policy/Foreign and Defense Policy
http://aei.org/policy-areas/society-and-culture/Society and Culture
http://aei.org/policy-areas/health-care/Health Care
http://aei.org/policy-areas/politics-and-public-opinion/Politics and Public Opinion
http://aei.org/policy-areas/poverty-studies/Poverty Studies
http://aei.org/policy-areas/education/Education
https://www.aei.org/blog/Blog
http://aei.org/blog/AEIdeas
http://aei.org/blog/carpe-diem/Carpe Diem
http://aei.org/about/About
http://aei.org/events/Events
http://aei.org/research-products/Research Products
http://aei.org/articles-op-eds/Articles and Op-Eds
http://aei.org/multimedia-types/Multimedia
http://aei.org/centers/Centers
http://aei.org/subscribe/Subscribe
http://aei.org/donate/Donate
http://aei.org/about/About AEI
http://aei.org/events/Latest Events
https://www.aei.org/...ich-really-do-pay-higher-taxes-than-you/
https://www.aei.org/...ich-really-do-pay-higher-taxes-than-you/The rich really do pay higher ...
https://www.aei.org/profile/michael-r-strain/Michael R. Strain
https://www.aei.org/articles/rethinking-pathways-to-reentry/
https://www.aei.org/articles/rethinking-pathways-to-reentry/Rethinking pathways to reentry
https://www.aei.org/profile/brent-orrell/Brent Orrell
https://www.aei.org/policy-areas/poverty-studies/Poverty Studies
https://www.aei.org/...-pitfalls-of-combating-surprise-billing/
https://www.aei.org/...-pitfalls-of-combating-surprise-billing/Comment on The Potential Pitfa...
https://www.aei.org/profile/benedic-n-ippolito/Benedic N. Ippolito
https://www.aei.org/profile/david-hyman/David Hyman
https://www.aei.org/policy-areas/health-care/Health Care
https://www.aei.org/category/health-care/health-economics/Health Economics
https://www.aei.org/...strategy-betrays-christians-and-yazidis/
https://www.aei.org/...strategy-betrays-christians-and-yazidis/Trump’s flawed Turkey-first st...
https://www.aei.org/profile/michael-rubin/Michael Rubin
https://www.aei.org/policy-areas/foreign-and-defense-policy/Foreign and Defense Policy
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.ospc.org/Open Source Policy Center
https://www.nationalaffairs.com/National Affairs
https://www.bloomber...rich-really-do-pay-higher-taxes-than-youBloomberg Opinion
https://thehill.com/...pathways-to-reentry#bottom-story-socialsThe Hill
https://www.cato.org...10/regulation-v42n3-1-updated.pdf#page=6Cato Institute
https://www.washingt...-strategy-betrays-christians-and-yazidisWashington Examiner
https://www.washingt...rica-is-fighting-endless-wars-is-canard/The Washington Post
https://www.washingt...-empty-support-of-the-kurds-helps-no-oneWashington Examiner
https://www.bloomber...itz-s-latest-impeachment-argument-is-badBloomberg Opinion
https://twitter.com/AEI
http://instagram.com/aei
https://www.facebook.com/aei/
https://www.linkedin...m/company/american-enterprise-institute/
http://www.youtube.com/user/AEIVideos

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
19 2 17


17 images do not have Alt values.

Image URL - 19
URL ALT Text
https://www.aei.org/...a-mobile-calculator-and-filling-out-tax-forms_t20_VL9xO6.jpg
https://www.aei.org/...job-planting-gardener-after-work-city-workers_t20_lRmBNk.jpg
https://www.aei.org/...ontent/uploads/2019/10/doctors-making-surgery_t20_0AbGmg.jpg
https://www.aei.org/wp-content/uploads/2017/05/erdogan-trump.jpg
https://www.aei.org/wp-content/uploads/2019/06/about-aei.jpg
https://www.aei.org/wp-content/uploads/2019/10/nominated_t20_GgOalY.jpg
https://www.aei.org/wp-content/uploads/2019/10/RTR4FED5-e1570542979161.jpg
https://www.aei.org/...9/democrat_2020_presidential_debate_biden_sanders_warren.png
https://www.aei.org/wp-content/uploads/2019/10/RTS24GPF-1.jpg
https://www.aei.org/...content/uploads/2019/10/netanyahu_israel_kurds_iran_iraq.png
https://www.aei.org/...ontent/uploads/2019/10/alan_Dershowitz_trump_impeachment.png
https://www.aei.org/wp-content/uploads/2019/10/Syria-Turkey-e1571065940275.jpg
https://www.aei.org/wp-content/uploads/2019/10/RTX728KX-e1570820508674.jpg
https://www.aei.org/wp-content/uploads/2019/10/Peru-president-e1570812536528.jpg
https://www.aei.org/wp-content/uploads/2019/09/deidre_mccloskey.png
https://www.aei.org/...loads/2019/09/automation_technology_human_capital_robots.png
https://www.aei.org/wp-content/uploads/2019/01/brandon-griggs-82205-unsplash.jpg
https://www.aei.org/...AG_VIEWPOINT_JONAH-GOLDBERG_YUVAL-LEVIN_NATIONAL-AFFAIRS.jpg10 years of National Affairs
https://www.aei.org/wp-content/themes/aei/dist/images/aei-logo.svgAEI Logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 6 9


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://use.typekit.net/zpg8tvr.cssstylesheet
https://www.aei.org/...es/css/dist/block-library/style.min.css?ver=2019-09-24_16-29stylesheettext/css
https://www.aei.org/...e-form-builder/public/css/index.min.css?ver=2019-07-31_11-05stylesheettext/css
https://www.aei.org/...ntent/plugins/sitemap/css/page-list.css?ver=2019-07-31_11-05stylesheettext/css
https://www.aei.org/...s/wp-fullcalendar/includes/css/main.css?ver=2019-07-31_11-05stylesheettext/css
https://www.aei.org/...ntent/themes/aei/dist/css/style.min.css?ver=2019-10-03_15-59stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
29 22 51


Too many (22) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 22
Script URL Type
https://www.aei.org/wp-includes/js/jquery/jquery.js?ver=2019-09-24_16-29text/javascript
https://www.aei.org/...ncludes/js/jquery/jquery-migrate.min.js?ver=2016-06-01_12-25text/javascript
https://www.aei.org/wp-includes/js/jquery/ui/core.min.js?ver=2016-11-15_19-11text/javascript
https://www.aei.org/wp-includes/js/jquery/ui/widget.min.js?ver=2016-11-15_19-11text/javascript
https://www.aei.org/...p-includes/js/jquery/ui/position.min.js?ver=2016-11-15_19-11text/javascript
https://www.aei.org/wp-includes/js/jquery/ui/menu.min.js?ver=2016-11-15_19-11text/javascript
https://www.aei.org/...includes/js/jquery/ui/selectmenu.min.js?ver=2015-11-07_12-37text/javascript
https://www.aei.org/...ins/wp-fullcalendar/includes/js/main.js?ver=2019-07-31_11-05text/javascript
https://kit.fontawesome.com/bddbeb090e.jstext/javascript
https://www.aei.org/wp-content/themes/aei/dist/js/slick.min.jstext/javascript
https://www.aei.org/...e/wpsolr/core/js/bootstrap-typeahead.js?ver=2019-08-23_11-07text/javascript
https://www.aei.org/...solr/core/bower_components/jsurl/url.js?ver=2019-08-23_11-07text/javascript
https://www.aei.org/...ine/wpsolr/core/js/autocomplete_solr.js?ver=2019-08-23_11-07text/javascript
https://www.aei.org/...js/loadingoverlay/loadingoverlay.min.js?ver=2019-08-23_11-07text/javascript
https://cdnjs.cloudf....com/ajax/libs/jquery-validate/1.15.0/jquery.validate.min.jstext/javascript
https://cdnjs.cloudf...m/ajax/libs/jquery-validate/1.15.0/additional-methods.min.jstext/javascript
https://www.aei.org/...ent/themes/aei/dist/js/jquery-ui.min.js?ver=2019-09-24_16-08text/javascript
https://www.aei.org/...calendar/includes/js/jquery.qtip.min.js?ver=2019-07-31_11-05text/javascript
https://www.aei.org/wp-content/themes/aei/js/moment.min.js?ver=2019-09-24_16-08text/javascript
https://www.aei.org/...ntent/themes/aei/js/fullcalendar.min.js?ver=2019-09-24_16-08text/javascript
https://www.aei.org/wp-content/themes/aei/js/scripts.js?ver=2019-10-04_11-00text/javascript
https://www.aei.org/wp-includes/js/wp-embed.min.js?ver=2019-02-07_19-03text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.aei.org/blog/Blogs


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
81
Excellent! You do have a lot of root domains (81) linked to your site aei.org.

81
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 353
  Facebook Shares 611
  Facebook Comments 201
  Tweets 289
  LinkedIn 20

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/aei/
Twitter Accounthttps://twitter.com/AEI
Google+ PageNot Found


Trustworthiness
79

Excellent! the website has a good Trustworthiness Score (79/100).

79
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site aei.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
69,922th most visited website in the world.
16,892th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - aei.org) hosted on the same server as aei.org (ip : 104.20.67.183).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.20.67.183) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 23 days old ( 1st registered on : 1995-09-28 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -295 days from today ( expires on : 1969-12-31 )



Domain Info
aei.org ( 7 characters )

Domain Registrar : Public Interest Registry

Domain Created On Last Modified On Expires On
1995-09-28 1995-09-28 1969-12-31
24 years, 23 days old 24 years, 23 days ago -50 years, -295 days from today
24 years, 23 days old


Domain Name Servers used by aei.org
DNS Name IP Address
erin.ns.cloudflare.com173.245.58.113
kip.ns.cloudflare.com173.245.59.128


Domain is going to expire in less than a year time (-50 years, -295 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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