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amazon.com.au favicon amazon.com.au

Excellent Practice27
Improvement Could be Made14
Critical Issues to Attend8
Oct 17, 2019 08:32 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 55 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     186
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

accessories   apps   deals   electronics   fashion   kids   shoes   shop  

Title
Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books, DVDs & more

Words count: 12    Unique Words: 12    Length: 77 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.

Words count: 14    Length: 106 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Amazon.com.au: Shop online for Electronics, Apparel, ... www.amazon.com.au/
Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Amazon, Australia, amazon.com.au, Kindle, Kindle Paperwhite, Kindle Fire HDX, Kindle Books, eBooks, Digital Books, Amazon Appstore, Android Apps, Free Books, Best Books, Audiobooks, Audible, Cloud Drive

Words count: 28    Length: 202 characters    keyword phrases count : 16

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:38% (6/16)
amazon 0   (0%)
australia 0   (0%)
kindle 0   (0%)
ebooks 0   (0%)
audiobooks 0   (0%)
audible 0   (0%)
2 words:50% (8/16)
kindle paperwhite 0   (0%)
kindle books 0   (0%)
digital books 0   (0%)
amazon appstore 0   (0%)
android apps 0   (0%)
free books 0   (0%)
best books 0   (0%)
cloud drive 0   (0%)
3 words:13% (2/16)
amazon.com.au 0   (0%)
kindle fire hdx 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  amazon  android  apps  appstore  audible  audiobooks  baby  beauty  books  cards  clothing  cloud  computers  content  department  digital  drive  dvds  ebooks  electronics  free  games  gift  goods  hdx  kindle  lists  online  paperwhite  prime  search  shoes  shop  sign  skip  sports  store  toys  video 

Top 20 Keywords
Total Terms Count: 196

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
amazon 7 3.57%
books 7 3.57%
kindle 5 2.55%
prime 4 2.04%
toys 3 1.53%
electronics 3 1.53%
sign 3 1.53%
beauty 3 1.53%
gift 3 1.53%
games 3 1.53%
shop 3 1.53%
online 2 1.02%
audible 2 1.02%
apps 2 1.02%
sports 2 1.02%
computers 2 1.02%
clothing 2 1.02%
shoes 2 1.02%
department 2 1.02%
dvds 2 1.02%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
024000000180042

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(24)
New to Amazon?
Prime: $6.99 per month
Top electronics
Sign in for your best experience
Browse by department
Up to 20% off select gaming gear
Best Sellers in Electronics
Amazon Renewed
Men's watches
Amazon Outlet Shop
Deals on drones & more
Trending Beauty products
Halloween costumes for all the family
Save on Video Games
Ring Home Security
Beauty Advent Calendar
The women's sports store
Women's new arrivals
Best Sellers in Video Games
Local women's fashion
Top picks on office products
Women's watches
The luggage store
Best Sellers in Sports, Fitness & Outdoors
<I> (18)Previous page
Next page


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
42.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-au Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://amazon.com.au/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.80 seconds - 88.69 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.14 s 0.08 s 0.07 s 0.02 s 5.68 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
71 Kb (70,950 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
71 Kb (70,950 bytes) 2 Kb (1,517 bytes) 69 Kb (69,433 bytes) 2.18 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
55 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.amazon.com.au/ and http://amazon.com.au are resolved to the same url :https://www.amazon.com.au/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://amazon.com.au/gp/site-directory?ref=navm_em_js_disabled
http://amazon.com.au/prime?ref_=nav_logo_prime_join
https://www.amazon.com.au/...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&
http://amazon.com.au/gp/css/order-history?ref_=nav_orders_first
http://amazon.com.au/prime?ref_=nav_prime_try_btn
https://www.amazon.com.au/gp/cart/view.html?ref_=nav_cart
http://amazon.com.au/gp/goldbox?ref_=nav_cs_gb
http://amazon.com.au/gp/bestsellers/?ref_=nav_cs_bestsellers
http://amazon.com.au/gp/most-gifted/?ref_=nav_cs_giftideas
http://amazon.com.au/gp/new-releases/ref=zg_mg_tab/?ref_=nav_cs_newreleases
http://amazon.com.au/gift-cards/b/?ie=UTF8&node=5264602051&ref_=nav_cs_gc
http://amazon.com.au/gp/he...display.html?nodeId=508510&ref_=nav_cs_customerservice
http://amazon.com.au/sell?ld=AZAUSOA-sell&ref_=nav_au_sell
http://amazon.com.au/b?nod...fa-44bc-a4a3-b75e03aad12e&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...fa-44bc-a4a3-b75e03aad12e&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/prime...11-478a-9916-9c62032d32e0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/prime...11-478a-9916-9c62032d32e0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/gp/be...a3-4e0e-8d54-2c16832ff217&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/gp/be...a3-4e0e-8d54-2c16832ff217&pf_rd_r=3DSR7X9VG907EPJ0FRNN
https://www.amazon.com.au/...ca-4dbc-a71e-5acc6840e0a6&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/gp/cart/view.html?ie=UTF8&hasWorkingJavascript=1
http://amazon.com.au/gp/cart/view.html?ie=UTF8&hasWorkingJavascript=1
http://amazon.com.au/gp/cart/view.html?ie=UTF8&hasWorkingJavascript=1
http://amazon.com.au/gp/na...Fyourstore%2Fhome%3Fie%3DUTF8%26ref_%3Dnav_signin_cart
http://amazon.com.au/gp/cart/view.html?ie=UTF8&hasWorkingJavascript=1
http://amazon.com.au/gp/cart/view.html?ie=UTF8&hasWorkingJavascript=1
http://amazon.com.au/gp/na...urstore%2Fhome%3Fie%3DUTF8%26ref_%3Dnav_custrec_signin
https://www.amazon.com.au/...rstore%2Fhome%3Fie%3DUTF8%26ref_%3Dnav_custrec_newcust
http://amazon.com.au/gp/na...Fgp%2Fyourstore%2Fhome%3Fie%3DUTF8%26ref_%3Dnav_signin
https://www.amazon.com.au/...gp%2Fyourstore%2Fhome%3Fie%3DUTF8%26ref_%3Dnav_newcust
http://amazon.com.au/gp/registry/wishlist?ie=UTF8&ref_=flyout_yl_header
http://amazon.com.au/gp/re...=nav_wishlist_gno_createwl&triggerElementID=createList
http://amazon.com.au/baby-reg?_encoding=UTF8&ref_=nav_wishlist_gno_bw
http://amazon.com.au/gp/css/homepage.html?ie=UTF8&ref_=flyout_ya_header
http://amazon.com.au/gp/css/homepage.html?ie=UTF8&ref_=nav_youraccount_ya
http://amazon.com.au/gp/css/order-history?ie=UTF8&ref_=nav_youraccount_orders
http://amazon.com.au/gp/yourstore?ie=UTF8&ref_=nav_youraccount_recs
http://amazon.com.au/gp/su...tml?ie=UTF8&ref_=nav_youraccount_nav_youraccount_prime
http://amazon.com.au/gp/digital/fiona/manage?ie=UTF8&ref_=nav_youraccount_myk
https://music.amazon.com.au?ref=nav_youraccount_cldplyr
http://amazon.com.au/gp/mas/your-account/myapps?ie=UTF8&ref_=nav_youraccount_aad
http://amazon.com.au/gp/vi...t?ie=UTF8&pvp=%2Fref%253D_apv&ref_=nav_youraccount_apv
http://amazon.com.au/clouddrive?_encoding=UTF8&ref_=nav_youraccount_clddrv
http://amazon.com.au/kindl...s/ku/ku-central?_encoding=UTF8&ref_=nav_youraccount_ku
http://amazon.com.au/gp/si...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...1d-4cc8-9693-428e91286691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
https://www.amazon.com.au/...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/GT83-...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Razer...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/BENQ-...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/MSI-I...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Corsa...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Corsa...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Coole...d_w=Xa5lz&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/gp/be...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Offic...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Fire-...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Kindl...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Echo-...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sound...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/TaoTr...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sound...d_w=Mnmgs&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/b?nod...78-4b7b-8a05-4304cdfd5072&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...78-4b7b-8a05-4304cdfd5072&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...b4-4f03-908b-e26d62f0bc93&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...b4-4f03-908b-e26d62f0bc93&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...50-4ee3-97c6-82cb6e6e4013&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...50-4ee3-97c6-82cb6e6e4013&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/DJI-M...47-4bca-8b50-0c8aacc1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Sublu...47-4bca-8b50-0c8aacc1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/PGY-T...47-4bca-8b50-0c8aacc1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Lowep...47-4bca-8b50-0c8aacc1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...47-4bca-8b50-0c8aacc1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Amazo...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Aztec...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Cosrx...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/20-Vi...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Neutr...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Paula...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sand-...d_w=KoY4u&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
https://amazon.com.au/gp/r...1e-4a06-9be9-ccb21af47c10&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/s?bbn...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...d_w=KotQf&pd_rd_r=ddc27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/s/bro...e6-41ab-a7fc-5eb04039d1ca&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/s/bro...e6-41ab-a7fc-5eb04039d1ca&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Ring-...30-46a5-9644-c76325f3b020&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Ring-...30-46a5-9644-c76325f3b020&pf_rd_r=3DSR7X9VG907EPJ0FRNN
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://amazon.com.au/gp/si...-directory?ref=navm_em_js_disabled
http://amazon.com.au/ref=nav_logo
http://amazon.com.au/prime?ref_=nav_logo_prime_join
https://www.amazon.com.au/...F%2Fspecs.openid.net%2Fauth%2F2.0&
http://amazon.com.au/gp/cs...rder-history?ref_=nav_orders_first
http://amazon.com.au/prime?ref_=nav_prime_try_btn
https://www.amazon.com.au/gp/cart/view.html?ref_=nav_cart
http://amazon.com.au/gp/goldbox?ref_=nav_cs_gb
http://amazon.com.au/gp/bestsellers/?ref_=nav_cs_bestsellers
http://amazon.com.au/gp/most-gifted/?ref_=nav_cs_giftideas
http://amazon.com.au/gp/ne...zg_mg_tab/?ref_=nav_cs_newreleases
http://amazon.com.au/gift-...TF8&node=5264602051&ref_=nav_cs_gc
http://amazon.com.au/gp/he...508510&ref_=nav_cs_customerservice
http://amazon.com.au/sell?ld=AZAUSOA-sell&ref_=nav_au_sell
http://amazon.com.au/b?nod...ad12e&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...ad12e&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/prime...d32e0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/prime...d32e0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/gp/be...ff217&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/gp/be...ff217&pf_rd_r=3DSR7X9VG907EPJ0FRNN
https://www.amazon.com.au/...0e0a6&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/gp/na...ie%3DUTF8%26ref_%3Dnav_signin_cart
http://amazon.com.au/gp/na...3DUTF8%26ref_%3Dnav_custrec_signin
https://www.amazon.com.au/...DUTF8%26ref_%3Dnav_custrec_newcust
http://amazon.com.au/gp/na...me%3Fie%3DUTF8%26ref_%3Dnav_signin
https://www.amazon.com.au/...e%3Fie%3DUTF8%26ref_%3Dnav_newcust
http://amazon.com.au/gp/re...list?ie=UTF8&ref_=flyout_yl_header
http://amazon.com.au/gp/re...eatewl&triggerElementID=createList
http://amazon.com.au/baby-...ding=UTF8&ref_=nav_wishlist_gno_bw
http://amazon.com.au/gp/cs...html?ie=UTF8&ref_=flyout_ya_header
http://amazon.com.au/gp/cs...ml?ie=UTF8&ref_=nav_youraccount_ya
http://amazon.com.au/gp/cs...e=UTF8&ref_=nav_youraccount_orders
http://amazon.com.au/gp/yo...?ie=UTF8&ref_=nav_youraccount_recs
http://amazon.com.au/gp/su..._youraccount_nav_youraccount_prime
http://amazon.com.au/gp/di...e?ie=UTF8&ref_=nav_youraccount_myk
https://music.amazon.com.au?ref=nav_youraccount_cldplyr
http://amazon.com.au/gp/ma...s?ie=UTF8&ref_=nav_youraccount_aad
http://amazon.com.au/gp/vi...%253D_apv&ref_=nav_youraccount_apv
http://amazon.com.au/cloud...g=UTF8&ref_=nav_youraccount_clddrv
http://amazon.com.au/kindl...oding=UTF8&ref_=nav_youraccount_ku
http://amazon.com.au/<#=item.order_link#>
http://amazon.com.au/your-orders/ref=nav_dp_ayo
http://amazon.com.au/your-orders/ref=nav_dp_ryo
http://amazon.com.au/gp/si...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
https://www.amazon.com.au/...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/GT83-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Razer...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/BENQ-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/MSI-I...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Corsa...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Corsa...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Coole...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/gp/be...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Offic...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Fire-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Kindl...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Echo-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sound...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/TaoTr...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sound...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/b?nod...d5072&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...d5072&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...0bc93&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...0bc93&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...e4013&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...e4013&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/DJI-M...1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Sublu...1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/PGY-T...1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Lowep...1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Amazo...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Aztec...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Cosrx...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/20-Vi...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Neutr...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Paula...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sand-...c27a95-9757-4d15-9f66-10d2e966da73
https://amazon.com.au/gp/r...47c10&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/s?bbn...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Rubie...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/s/bro...9d1ca&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/s/bro...9d1ca&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Ring-...3b020&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Ring-...3b020&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Ring-...3b020&pf_rd_r=3DSR7X9VG907EPJ0FRNN
...


You have 155 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
193 20 213


Too many links (213), it may be considered as spam!

Internal Links (link to pages within this domain) - 193
URL Anchor Text
http://amazon.com.au/"+t.href+"
http://amazon.com.au/gp/si...-directory?ref=navm_em_js_disabled
http://amazon.com.au/ref=nav_logo
http://amazon.com.au/prime?ref_=nav_logo_prime_joinTry Prime
https://www.amazon.com.au/...F%2Fspecs.openid.net%2Fauth%2F2.0&Hello. Sign in Account & Lis...
http://amazon.com.au/gp/cs...rder-history?ref_=nav_orders_firstOrders
http://amazon.com.au/prime?ref_=nav_prime_try_btnTry Prime
https://www.amazon.com.au/gp/cart/view.html?ref_=nav_cartCart
http://amazon.com.au/gp/goldbox?ref_=nav_cs_gbToday's Deals
http://amazon.com.au/gp/bestsellers/?ref_=nav_cs_bestsellersBest Sellers
http://amazon.com.au/gp/most-gifted/?ref_=nav_cs_giftideasGift Ideas
http://amazon.com.au/gp/ne...zg_mg_tab/?ref_=nav_cs_newreleasesNew Releases
http://amazon.com.au/gift-...TF8&node=5264602051&ref_=nav_cs_gcGift Cards
http://amazon.com.au/gp/he...508510&ref_=nav_cs_customerserviceCustomer Service
http://amazon.com.au/sell?ld=AZAUSOA-sell&ref_=nav_au_sellSell
http://amazon.com.au/#Previous page
http://amazon.com.au/#Next page
http://amazon.com.au/b?nod...ad12e&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...ad12e&pf_rd_r=3DSR7X9VG907EPJ0FRNNFind out more
http://amazon.com.au/prime...d32e0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/prime...d32e0&pf_rd_r=3DSR7X9VG907EPJ0FRNNTry now
http://amazon.com.au/gp/be...ff217&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/gp/be...ff217&pf_rd_r=3DSR7X9VG907EPJ0FRNNShop now
https://www.amazon.com.au/...0e0a6&pf_rd_r=3DSR7X9VG907EPJ0FRNNSign in securely
http://amazon.com.au/primeGet Started
http://amazon.com.au/gp/ca...tml?ie=UTF8&hasWorkingJavascript=1Items in your Cart
http://amazon.com.au/gp/ca...tml?ie=UTF8&hasWorkingJavascript=1
http://amazon.com.au/gp/ca...tml?ie=UTF8&hasWorkingJavascript=1
http://amazon.com.au/gp/na...ie%3DUTF8%26ref_%3Dnav_signin_cartsign in
http://amazon.com.au/gp/ca...tml?ie=UTF8&hasWorkingJavascript=1go to your cart
http://amazon.com.au/gp/ca...tml?ie=UTF8&hasWorkingJavascript=1View Shopping Cart(0 items)(0 ...
http://amazon.com.au/gp/na...3DUTF8%26ref_%3Dnav_custrec_signinSign in
https://www.amazon.com.au/...DUTF8%26ref_%3Dnav_custrec_newcustStart here.
http://amazon.com.au/gp/na...me%3Fie%3DUTF8%26ref_%3Dnav_signinSign in
https://www.amazon.com.au/...e%3Fie%3DUTF8%26ref_%3Dnav_newcustStart here.
http://amazon.com.au/gp/re...list?ie=UTF8&ref_=flyout_yl_headerYour Lists
http://amazon.com.au/gp/re...eatewl&triggerElementID=createListCreate a List
http://amazon.com.au/baby-...ding=UTF8&ref_=nav_wishlist_gno_bwBaby Wishlist
http://amazon.com.au/gp/cs...html?ie=UTF8&ref_=flyout_ya_headerYour Account
http://amazon.com.au/gp/cs...ml?ie=UTF8&ref_=nav_youraccount_yaYour Account
http://amazon.com.au/gp/cs...e=UTF8&ref_=nav_youraccount_ordersYour Orders
http://amazon.com.au/gp/yo...?ie=UTF8&ref_=nav_youraccount_recsYour Recommendations
http://amazon.com.au/gp/su..._youraccount_nav_youraccount_primeYour Prime Membership
http://amazon.com.au/gp/di...e?ie=UTF8&ref_=nav_youraccount_mykManage Your Content and Device...
https://music.amazon.com.au?ref=nav_youraccount_cldplyrYour Music
http://amazon.com.au/gp/ma...s?ie=UTF8&ref_=nav_youraccount_aadYour Apps & Devices
http://amazon.com.au/gp/vi...%253D_apv&ref_=nav_youraccount_apvYour Prime Video
http://amazon.com.au/cloud...g=UTF8&ref_=nav_youraccount_clddrvYour Amazon Drive
http://amazon.com.au/kindl...oding=UTF8&ref_=nav_youraccount_kuYour Kindle Unlimited
http://amazon.com.au/<#=destination #>
http://amazon.com.au/<#=item.order_link#>
http://amazon.com.au/your-orders/ref=nav_dp_ayoView all orders
http://amazon.com.au/<#=item.url #>nav-hasPanel ...
http://amazon.com.au/<#=cItem.url #>
http://amazon.com.au/<#=item.url #>id='' src='' alt='...
http://amazon.com.au/<#= itemContent.url #>
http://amazon.com.au/your-orders/ref=nav_dp_ryoSign in to view orders
http://amazon.com.au/<#=row.url #>
http://amazon.com.au/<#=link.url #>
http://amazon.com.au/<#=row.url #>
http://amazon.com.au/<#=item.url #>
http://amazon.com.au/<#=item.url #>
http://amazon.com.au/gp/si...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNNSee all categories
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b/ref...86691&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/#
http://amazon.com.au/#
https://www.amazon.com.au/...c27a95-9757-4d15-9f66-10d2e966da73See more
http://amazon.com.au/GT83-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Razer...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/BENQ-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/MSI-I...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Corsa...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Corsa...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Coole...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/#
http://amazon.com.au/#
http://amazon.com.au/gp/be...c27a95-9757-4d15-9f66-10d2e966da73See more
http://amazon.com.au/Offic...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Fire-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Kindl...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Echo-...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sound...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/TaoTr...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/Sound...c27a95-9757-4d15-9f66-10d2e966da73
http://amazon.com.au/#
http://amazon.com.au/#
http://amazon.com.au/b?nod...d5072&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...d5072&pf_rd_r=3DSR7X9VG907EPJ0FRNNShop now
http://amazon.com.au/b?nod...0bc93&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...0bc93&pf_rd_r=3DSR7X9VG907EPJ0FRNNShop now
http://amazon.com.au/b?nod...e4013&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/b?nod...e4013&pf_rd_r=3DSR7X9VG907EPJ0FRNNShop now
http://amazon.com.au/DJI-M...1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
http://amazon.com.au/Sublu...1ace0&pf_rd_r=3DSR7X9VG907EPJ0FRNN
...

External Links (link to pages on other websites) - 20
URL Anchor Text
https://kdp.amazon.com?language=en_USIndependently Publish with Us
https://www.amazon.com.br/ref=footer_brBrazil
https://www.amazon.ca/ref=footer_caCanada
https://www.amazon.cn/ref=footer_cnChina
https://www.amazon.fr/ref=footer_frFrance
https://www.amazon.de/ref=footer_deGermany
https://www.amazon.in/ref=footer_inIndia
https://www.amazon.it/ref=footer_itItaly
https://www.amazon.co.jp/ref=footer_jpJapan
https://www.amazon.com.mx/ref=footer_mxMexico
https://www.amazon.nl/ref=footer_nlNetherlands
https://www.amazon.sg/ref=footer_sgSingapore
https://www.amazon.es/ref=footer_esSpain
https://www.amazon.com.tr/ref=footer_trTurkey
https://www.amazon.ae/ref=footer_aeUnited Arab Emirates
https://www.amazon.co.uk/ref=footer_ukUnited Kingdom
https://www.amazon.com/ref=footer_usUnited States
https://aws.amazon.com/wha...nel=EL&sc_campaign=AU_amazonfooterAmazon Web Services
https://www.goodreads.com/Goodreads
https://www.shopbop.comShopbop

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
93 84 9


9 images do not have Alt values.

Image URL - 93
URL ALT Text
https://images-fe.ssl-imag...obal_bluebeacon-1x_optimized_layout1._CB468500789_.png
http://amazon.com.au/"+t.image+"
http://amazon.com.au/"+t.src+""+(t.alt||"")+"
https://images-fe.ssl-imag...SWM_AVD10797_MagellanRush_400x39_EN2._CB475093222_.jpgPrimeVideo
https://images-fe.ssl-imag...neys/ODdlYzhmMzMt-YTA5OGQ5ZTMt-w1500._CB450231167_.jpgSale on Devices with Alexa
https://images-fe.ssl-imag...board/gw_dashcard_logo_260x260._SY260_CB457283977_.jpgNew to Amazon?
https://images-fe.ssl-imag...shboard_card_260x260_version_1._SY260_CB452553445_.jpgAmazon Prime: $6.99 per month
https://images-fe.ssl-imag...ic_grid_electronics_260x260_1x._SY260_CB482658826_.jpgTop electronics
https://images-na.ssl-images-amazon.com/images/G/35/gno/ec-logo-fresh-color.jpg
http://amazon.com.au/<#=image #>
http://amazon.com.au/<#=item.image#>
http://amazon.com.au/<#=item.image.src #>
http://amazon.com.au/<#= item.image.src #>
http://amazon.com.au/<#=item.image.url#>
http://amazon.com.au/<#=item.img #>
https://images-fe.ssl-imag...er/gw_desk_shvl_image_electronics_1x._CB493617778_.jpgElectronics
https://images-fe.ssl-imag...shoveler/gw_desk_shvl_image_books_1x._CB493617779_.jpgBooks
https://images-fe.ssl-imag...oveler/gw_desk_shvl_image_kitchen_1x._CB493617740_.jpgKitchen
https://images-fe.ssl-imag...ion_1138184_200x200_2_1537519954_jpg._CB484314838_.jpgMen's Fashion
https://images-fe.ssl-imag...op/shoveler/gw_desk_shvl_image_vg_1x._CB493617743_.jpgVideo Games
https://images-fe.ssl-imag...hoveler/gw_desk_shvl_image_beauty_1x._CB493617779_.jpgBeauty
https://images-fe.ssl-imag...ion_1138184_200x200_1_1537519954_jpg._CB484314838_.jpgWomen's Fashion
https://images-fe.ssl-images-amazon.com/images/I/71soMqHuTHL._AC_SY200_.jpgMSI GT83 Titan 8RG-010AU LCD G...
https://images-fe.ssl-images-amazon.com/images/I/51+FKZGEMvL._AC_SY200_.jpgRazer Blade Stealth Basic Mode...
https://images-fe.ssl-images-amazon.com/images/I/61A7BbHILtL._AC_SY200_.jpgBENQ XL2546 LED-Lit 1920x1080 ...
https://images-fe.ssl-images-amazon.com/images/I/81CbS3G2dsL._AC_SY200_.jpgMSI Infinite X Plus 9SD-284AU ...
https://images-fe.ssl-images-amazon.com/images/I/61qDLLVA4qL._AC_SY200_.jpgCorsair CC-9011101-WW Crystal ...
https://images-fe.ssl-images-amazon.com/images/I/51d5GHJbDaL._AC_SY200_.jpgCorsair CW-9060024-WW Hydro Se...
https://images-fe.ssl-images-amazon.com/images/I/61k1mX6vfIL._AC_SY200_.jpgCooler Master MFY-P2DN-15NPC-R...
https://images-fe.ssl-images-amazon.com/images/I/51cRBJUAHJL._AC_SY200_.jpgOffice 2019 Professional Plus ...
https://images-fe.ssl-images-amazon.com/images/I/513laI4AS8L._AC_SY200_.jpgFire TV Stick | Basic Edition
https://images-fe.ssl-images-amazon.com/images/I/61eAq6gg-XL._AC_SY200_.jpgKindle Paperwhite – Now Waterp...
https://images-fe.ssl-images-amazon.com/images/I/61MdyHSbxHL._AC_SY200_.jpgEcho Dot (3rd Gen) – Smart spe...
https://images-fe.ssl-images-amazon.com/images/I/61-udv8I5KL._AC_SY200_.jpgSoundPEATS True Wireless Earbu...
https://images-fe.ssl-images-amazon.com/images/I/51a-Xp3pufL._AC_SY200_.jpgTaoTronics Hybrid Active Noise...
https://images-fe.ssl-images-amazon.com/images/I/61JH5bAlkHL._AC_SY200_.jpgSoundPEATS True Wireless Bluet...
https://images-fe.ssl-imag...d/Renewed_Desktop_dash_260x260._SY260_CB441262885_.jpgShop Amazon Renewed Products
https://images-fe.ssl-imag...Dashboard/Dash_watch_m_260x260._SY260_CB469209223_.jpgMen's watches
https://images-fe.ssl-imag...utlet_store_260X260_GW_Desk_v3._SY260_CB437346842_.jpgAmazon Outlet Store
https://images-fe.ssl-images-amazon.com/images/I/51rkLb4TQlL._AC_SY119_.jpgDJI Mavic 2 Zoom Drone, Grey (...
https://images-fe.ssl-images-amazon.com/images/I/41ryz8rllPL._AC_SY119_.jpgSublue Whiteshark Mix Underwat...
https://images-fe.ssl-images-amazon.com/images/I/51rl54LuT3L._AC_SY119_.jpgPGY TECH PGY-P4P-019 Phantom 4...
https://images-fe.ssl-images-amazon.com/images/I/81nfZephm2L._AC_SY119_.jpgLowepro LP36971  Highline RL x...
https://images-fe.ssl-images-amazon.com/images/I/81A4EytPQxL._AC_SY200_.jpgAmazon Beauty, 2019 Advent Cal...
https://images-fe.ssl-images-amazon.com/images/I/71PFi6TfwOL._AC_SY200_.jpgAztec Secret - Indian Healing ...
https://images-fe.ssl-images-amazon.com/images/I/31FdhykKX3L._AC_SY200_.jpgCOSRX Acne Pimple Master Patch...
https://images-fe.ssl-images-amazon.com/images/I/81XLY9VnGQL._AC_SY200_.jpg20% Vitamin C Serum - 60 ml - ...
https://images-fe.ssl-images-amazon.com/images/I/617xZypRFQL._AC_SY200_.jpgNeutrogena Hydro Boost Water G...
https://images-fe.ssl-images-amazon.com/images/I/61tXUbNbrnL._AC_SY200_.jpgPaula's Choice Skin Perfecting...
https://images-fe.ssl-images-amazon.com/images/I/81zSrnG7N0L._AC_SY200_.jpgSand & Sky Australian Pink Cla...
https://images-fe.ssl-imag...t2019/au_third_party_soa_1x_1150x323._CB436595787_.jpgMeet the Sellers
https://images-fe.ssl-images-amazon.com/images/I/31Ljvaa4ynL._AC_SY200_.jpgRubie's Harry Potter Broom ,On...
https://images-fe.ssl-images-amazon.com/images/I/61ce-IHDYvL._AC_SY200_.jpgRubie's The Wiggles Emma Wiggl...
https://images-fe.ssl-images-amazon.com/images/I/81VjzVma92L._AC_SY200_.jpgRubie's Captain America 24" Pl...
https://images-fe.ssl-images-amazon.com/images/I/81Br27IE2tL._AC_SY200_.jpgRubie's Marvel Super Hero Adve...
https://images-fe.ssl-images-amazon.com/images/I/816ZMMa+x0L._AC_SY200_.jpgRed Ranger Deluxe Muscle Saban...
https://images-fe.ssl-images-amazon.com/images/I/81ynhI7dKpL._AC_SY200_.jpgCaptain America Winter Soldier...
https://images-fe.ssl-images-amazon.com/images/I/51AE8tPOLZL._AC_SY200_.jpgRubie's - Harry Potter - Gryff...
https://images-fe.ssl-imag..._GamingWk_Desk_Card_260x260_V2._SY260_CB451524808_.jpgSave on video games and access...
https://images-fe.ssl-images-amazon.com/images/I/716H5lb43jL._AC_SY119_.jpgRing Wi-Fi Enabled Video Doorb...
https://images-fe.ssl-images-amazon.com/images/I/41lqJTwPmdL._AC_SY119_.jpgRing Door View Cam – Smart vid...
https://images-fe.ssl-images-amazon.com/images/I/712vGNRULCL._AC_SY119_.jpgRing Stick Up Cam
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https://images-fe.ssl-imag...dventcalendar/Dashcard_260x260._SY260_CB451373743_.jpgBeauty Advent Calendar
https://images-fe.ssl-imag...PORT_WOMEN_BTF_TILE_1X_260X260._SY260_CB441263064_.jpgThe women's sports store
https://images-fe.ssl-images-amazon.com/images/I/819dtKHnLLL._AC_SY200_.jpgTommy Hilfiger Unisex Iconic C...
https://images-fe.ssl-images-amazon.com/images/I/71C4XEZBkuL._AC_SY200_.jpgReebok Women's Classic Leather...
https://images-fe.ssl-images-amazon.com/images/I/81nxTiAzP6L._AC_SY200_.jpgCalvin Klein Jeans Women's Hig...
https://images-fe.ssl-images-amazon.com/images/I/813Wv1MJU-L._AC_SY200_.jpgShilla the Label Women's Encha...
https://images-fe.ssl-images-amazon.com/images/I/81FYizjJzHL._AC_SY200_.jpgDuskii Women's Bella Frill One...
https://images-fe.ssl-images-amazon.com/images/I/711I2lwgRkL._AC_SY200_.jpgFATE + BECKER Women's Eclipse ...
https://images-fe.ssl-images-amazon.com/images/I/818nUw56G2L._AC_SY200_.jpgThree of Something Women's The...
https://images-fe.ssl-images-amazon.com/images/I/81xyKj6OtmL._AC_SY200_.jpgMedievil (PlayStation 4)
https://images-fe.ssl-images-amazon.com/images/I/51vKlrdRKYL._AC_SY200_.jpgNintendo Switch (Neon Blue/Red...
https://images-fe.ssl-images-amazon.com/images/I/71tuySY5dIL._AC_SY200_.jpgLuigis Mansion 3
https://images-fe.ssl-images-amazon.com/images/I/61iP4B1dWEL._AC_SY200_.jpgResident Evil 2
https://images-fe.ssl-images-amazon.com/images/I/71Jgs+GiFSL._AC_SY200_.jpgPokemon Sword (Nintendo Switch...
https://images-fe.ssl-images-amazon.com/images/I/61KtkywXdqL._AC_SY200_.jpgDualshock 4 Controller Black
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https://images-fe.ssl-imag...d/desk_dash_localstore_260x260._SY260_CB453952336_.pngThe Local Fashion Store
https://images-fe.ssl-images-amazon.com/images/I/71MscLjsFkL._AC_SY119_.jpgColourhide Handy Organiza Divi...
https://images-fe.ssl-images-amazon.com/images/I/81ZR+HxMcgL._AC_SY119_.jpgSharpie Fluo Xl Highlighter, (...
https://images-fe.ssl-images-amazon.com/images/I/51YTyUxRkeL._AC_SY119_.jpgPost-it 653 Notes 34.9mm x 47....
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https://images-fe.ssl-imag...AU_SL_LUGGAGE_BTF_TILE_260x260._SY260_CB437661294_.jpgThe luggage store
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
8 3 11


You have 8 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://images-fe.ssl-imag...EhL.css_.css?AUIClients/AmazonUI#not-trident.218320-T1stylesheet
https://images-na.ssl-imag...ss?AUIClients/AmazonNavigationDesktopMetaAsset#desktopstylesheet
https://images-fe.ssl-imag...es/I/41-YM6CvdpL.css?AUIClients/AmazonGatewayAuiAssetsstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
111 0 111


You have 111 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 0
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://blog.aboutamazon.c...m_source=gateway&utm_medium=footerAbout Us


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
130
Excellent! You do have a lot of root domains (130) linked to your site amazon.com.au.

130
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
78

Excellent! the website has a good Trustworthiness Score (78/100).

78
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site amazon.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,338th most visited website in the world.
22th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain amazon.com.au is the only one hosted on the server (ip : 99.84.189.144).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 99.84.189.144) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
49 years, 296 days old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -297 days from today ( expires on : 1969-12-31 )



Domain Info
amazon.com.au ( 13 characters )

Domain Registrar : AU-NIC

Domain Created On Last Modified On Expires On
1969-12-31 2019-11-09 1969-12-31
49 years, 296 days old -1 years, -17 days ago -50 years, -297 days from today
49 years, 296 days old


Domain Name Servers used by amazon.com.au
DNS Name IP Address
ns2.p31.dynect.net204.13.250.31
pdns2.ultradns.net204.74.109.1
ns4.p31.dynect.net204.13.251.31
pdns1.ultradns.net204.74.108.1
pdns3.ultradns.org199.7.68.1
pdns4.ultradns.org199.7.69.1
pdns5.ultradns.info204.74.114.1
pdns6.ultradns.co.uk204.74.115.1
ns3.p31.dynect.net208.78.71.31
ns1.p31.dynect.net208.78.70.31


Domain is going to expire in less than a year time (-50 years, -297 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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