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amnh.org favicon amnh.org

Excellent Practice38
Improvement Could be Made8
Critical Issues to Attend6
Jan 9, 2020 11:31 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove the 3 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Move the 2 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     15
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Detailed Reviews

Related Category
Most related categories of this website.

art   college   dog   festival   museum   science   television   tickets  

American Museum of Natural History | New York City

Words count: 8    Unique Words: 8    Length: 50 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Visit the NYC institution dedicated to exploring human cultures, the natural world, and the known universe. Open 363 days a year from 10 am-5:45 pm.

Words count: 23    Length: 148 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
American Museum of Natural History | New York City www.amnh.org/
Visit the NYC institution dedicated to exploring human cultures, the natural world, and the known universe. Open 363 days a year from 10 am-5:45 pm.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

american  blogs  center  conservation  earth  education  events  exhibitions  explore  family  film  gilder  january  join  log  member  membership  museum  natural  open  origami  plan  planetarium  programs  rex  school  science  shop  skip  sleepover  special  support  teach  tickets  tours  videos  visit  volcanoes  worlds  zoology 

Top 20 Keywords
Total Terms Count: 801

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
programs 17 2.12%
museum 14 1.75%
science 14 1.75%
exhibitions 13 1.62%
member 10 1.25%
open 7 0.87%
education 7 0.87%
rex 7 0.87%
tickets 7 0.87%
natural 7 0.87%
january 7 0.87%
explore 7 0.87%
visit 7 0.87%
shop 6 0.75%
plan 6 0.75%
school 6 0.75%
support 5 0.62%
film 5 0.62%
teach 5 0.62%
videos 5 0.62%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


American Museum of Natural History


Meet T. rex: The Ultimate Predator.through August 9, 2020
Mingle with 500 free-flying butterflies.through May 25, 2020
Upcoming Events
Today's Highlights
Become a Member

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://amnh.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://amnh.org/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.02 seconds - 1,043.15 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.98 s 0.02 s 0.02 s 0.01 s 1.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
21 Kb (20,863 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
21 Kb (20,863 bytes) 6 Kb (6,446 bytes) 14 Kb (14,417 bytes) 44.71 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (t********@2x.png, b****************@2x.png, b****************@3x.png) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.amnh.org/ and http://amnh.org are resolved to the same url :https://www.amnh.org/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://www.amnh.org/research/richard-gilder-graduate-school.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
249 8 257

Too many links (257), it may be considered as spam!

Internal Links (link to pages within this domain) - 249
URL Anchor Text
http://amnh.org/#pageWrapperSkip to Page Content
http://amnh.org/#globalNavigationSkip to Navigation
http://amnh.org/#navigationHamburgerSkip to Navigation
http://amnh.org/#globalSearchSkip to Search
http://amnh.org/#globalFooterSkip to Footer
http://amnh.org/join-support/membershipBecome a Member ...
https://ticketing.amnh.org/#/ticketsBuy Tickets ...
http://amnh.org/apiuser/profileMy Profile
http://amnh.org/apiuser/logoutLog out
http://amnh.org/apiuser/loginLog In
http://amnh.org/plan-your-visitPlan Your Visit
https://ticketing.amnh.org/#/ticketsAdmissions and Ticketing
http://amnh.org/plan-your-visit/diningFood and Drink
http://amnh.org/plan-your-visit/museum-mapMuseum Map
http://amnh.org/plan-your-visit/field-tripsSchool or Camp Field Trips
http://amnh.org/plan-your-visit/groupsGroup Visits
http://amnh.org/plan-your-visitDirections, ticket info, and v...
http://amnh.org/exhibitionsSpecial Exhibitions
http://amnh.org/exhib...ddressing-the-theodore-roosevelt-statueAddressing the Statue
http://amnh.org/exhibitions/butterfliesThe Butterfly Conservatory
http://amnh.org/exhibitions/t-rex-the-ultimate-predatorT. rex: The Ultimate Predator
http://amnh.org/exhibitions/3d-and-2d-filmsGiant-Screen Film
http://amnh.org/exhibitions/3d-and-2d-films/volcano-movieVolcanoes: The Fires of Creati...
http://amnh.org/exhibitions/permanent/hayden-planetariumHayden Planetarium Space Show
http://amnh.org/exhib...manent/hayden-planetarium/dark-universeDark Universe
http://amnh.org/exhib.../hayden-planetarium/worlds-beyond-earthWorlds Beyond Earth
http://amnh.org/plan-your-visit/self-guided-tours/highlightsMuseum Highlights
http://amnh.org/exhibitions/origami-holiday-treeOrigami Holiday Tree
http://amnh.org/exhib...orth-american-mammals/alaska-brown-bearAlaska Brown Bear
http://amnh.org/exhib...s/permanent/ocean-life/blue-whale-modelBlue Whale
http://amnh.org/exhib...ons/permanent/grand-gallery/great-canoeGreat Canoe
http://amnh.org/exhib...pacific-peoples/easter-island-moai-castRapa Nui (Easter Island) Moai ...
http://amnh.org/exhib...anent/orientation-center/the-titanosaurThe Titanosaur
http://amnh.org/exhib...saurischian-dinosaurs/tyrannosaurus-rexTyrannosaurus rex
http://amnh.org/exhib...netary-impacts/the-willamette-meteoriteWillamette Meteorite
http://amnh.org/exhibitions/permanentAll Permanent Exhibitions
http://amnh.org/exhibitions/pastPast Exhibitions
http://amnh.org/exhibitions/t-rex-the-ultimate-predatorNow open ...
http://amnh.org/learn-teachLearn & Teach
http://amnh.org/learn-teach/children-and-familiesChildren & Family Programs
http://amnh.org/learn-teach/teensTeen Programs
http://amnh.org/learn-teach/higher-educationHigher Education
http://amnh.org/learn-teach/adultsAdult Programs
http://amnh.org/learn-teach/educatorsEducator Programs
http://amnh.org/learn-teach/teens/after-school-programAfter-School Program
http://amnh.org/learn-teach/bridgeup-stemBridgeUP: STEM
http://amnh.org/learn-teach/curriculum-collectionsCurriculum Collections
http://amnh.org/learn-teach/evaluation-research-and-policyEvaluation, Research, & Policy
http://amnh.org/learn-teach/master-of-arts-in-teachingMaster of Arts in Teaching
http://amnh.org/learn-teach/seminars-on-scienceOnline Courses for Educators
http://amnh.org/learn-teach/urban-advantageUrban Advantage
http://amnh.org/learn-teach/children-and-familiesChildren & Families
http://amnh.org/explore/150th-anniversary-celebration150th Anniversary Celebration
http://amnh.org/explore/ologyOLogy: The Science Website for...
http://amnh.org/explore/news-blogsNews & Blogs
http://amnh.org/explore/margaret-mead-film-festivalMargaret Mead Film Festival
http://amnh.org/explore/origamiOrigami at the Museum
http://amnh.org/shelf-lifeShelf Life
http://amnh.org/explore/science-topicsScience Topics
http://amnh.org/shelf-lifeOur award-winning video series...
http://amnh.org/explore/science-topics/climate-changeScience Topics ...
http://amnh.org/researchOur Research
http://amnh.org/research/invertebrate-zoologyInvertebrate Zoology
http://amnh.org/research/physical-sciencesPhysical Sciences
http://amnh.org/resea...l-sciences/earth-and-planetary-sciencesEarth and Planetary Sciences
http://amnh.org/research/vertebrate-zoologyVertebrate Zoology
http://amnh.org/research/richard-gilder-graduate-schoolRichard Gilder Graduate School
http://amnh.org/research/hayden-planetariumHayden Planetarium
http://amnh.org/resea...ch/center-for-biodiversity-conservationCenter for Biodiversity and Co...
http://amnh.org/research/sicgSackler Institute for Comparat...
http://amnh.org/research/southwestern-research-stationSouthwestern Research Station
http://amnh.org/research/research-libraryResearch Library
http://amnh.org/research/darwin-manuscriptsDarwin Manuscripts Project
http://amnh.org/research/microscopy-and-imaging-facilityMicroscopy and Imaging Facilit...
http://amnh.org/resea...atural-science-collections-conservationNatural Science Collections Co...
http://amnh.org/research/computational-sciencesComputational Sciences
http://amnh.org/research/staff-directoryStaff Directory
http://amnh.org/research/scientific-publicationsScientific Publications
http://amnh.org/join-supportJoin & Support
http://amnh.org/join-support/benefit-eventsBenefit Events

External Links (link to pages on other websites) - 8
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
1 1 0

Excellent! all images are associated with an ALT value.

Image URL - 1
http://amnh.org/exten...gn/amnh_redesign/images//home/home-membership-satellite.pngSatellite Image

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 1 2

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
6 2 8

You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://amnh.org/explore/news-blogsNews & Blogs

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (33) linked to your site amnh.org could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,656
  Facebook Shares 3,720
  Facebook Comments 2,419
  Tweets 11
  LinkedIn 37

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/naturalhistory
Twitter Accounthttps://twitter.com/amnh
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (94/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site amnh.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
40,113th most visited website in the world.
11,004th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - amnh.org) hosted on the same server as amnh.org (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 54 days old ( 1st registered on : 1991-12-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
8 years, 75 days from today ( expires on : 2028-04-12 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
amnh.org ( 8 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1991-12-04 2018-06-13 2028-04-12
28 years, 54 days old 1 year, 228 days ago 8 years, 75 days from today
28 years, 54 days old

Domain Name Servers used by amnh.org
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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