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audubon.org favicon audubon.org

Excellent Practice31
Improvement Could be Made12
Critical Issues to Attend7
Sep 25, 2019 01:03 PM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 16 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site audubon.org.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     93
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Detailed Reviews

Related Category
Most related categories of this website.

art   college   dog   institute   library   museum   television   video  

Title
National Audubon Society

Words count: 3    Unique Words: 3    Length: 24 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Audubon protects birds and the places they need, today and tomorrow.

Words count: 11    Length: 68 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
National Audubon Society www.audubon.org/
Audubon protects birds and the places they need, today and tomorrow.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
birds, bird habitat, bird, bird guide, field guide

Words count: 8    Length: 50 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:40% (2/5)
birds 0   (0%)
bird 0   (0%)
2 words:60% (3/5)
bird habitat 0   (0%)
bird guide 0   (0%)
field guide 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

action  america  audubon  birds  change  climate  conservation  day  donate  flyway  great  guide  includes  learn  loss  mississippi  natural  news  north  photo  photography  places  plants  press  protect  read  renew  report  room  science  september  service  society  species  support  volunteer  wednesday  western  work  year 

Top 20 Keywords
Total Terms Count: 2,106

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
birds 92 4.37%
audubon 77 3.66%
news 30 1.42%
conservation 26 1.23%
volunteer 25 1.19%
flyway 24 1.14%
read 16 0.76%
climate 15 0.71%
society 15 0.71%
protect 14 0.66%
day 14 0.66%
action 14 0.66%
donate 13 0.62%
service 12 0.57%
guide 12 0.57%
america 11 0.52%
work 10 0.47%
north 10 0.47%
press 9 0.43%
change 9 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
7118442900020534176

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(7)
Our conservation work focuses on five key strategies, supported by science, advocacy, and education.
Pacific Flyway
Mississippi Flyway
Atlantic Flyway
Central Flyway
Get Outside
How you can help, right now

<H2>

(11)
North America Has Lost 3 Billion Birds in 50 Years
Audubon News Press Room >>
Recent Stories More Stories and News »
More From Audubon
News from the Network
Crested Titmouse
Birds in the News
Birding
Photography
Planting
Stay abreast of Audubon

<H3>

(8)
North America Has Lost 3 Billion Birds in 50 Years
Final Plan for Arctic Refuge Drilling Could Cause Extinctions, Admits Government
Speak Up for the Endangered Species Act
Help Birds With Native Plants
Official Audubon Retail Store
Protect Seabirds by Saving Forage Fish
Get Audubon in Your Inbox
Find Audubon Near You

<H4>

(44)
Audubon Declares a 'Bird Emergency,' Demands Immediate Action After Scientists Reveal Huge Losses of North American Birds
New Seabird Study Highlights Importance of Healthy Forage Fish Populations in Warming World
New Endangered Species Act Rules Will Weaken Protections for Birds and Other Imperiled Wildlife
Search our database to find native plants for your ZIP code »
Bald Eagles to Bluegrass: Birding Celebrations Happening This Fall
A Widespread Pesticide Causes Weight Loss and Delayed Migration in Songbirds
The Amazon's Blazing Fires Are Squeezing Habitat for Imperiled Birds
Ten Birdy Children's Books to Read With Your Fledglings
The Secret Lives of Swallow-tailed Kites
Ask Kenn Kaufman: Why Do So Many White Birds Have Black Wingtips?
Every purchase supports our vital conservation work »
More Than 600 People Flocked to Milwaukee for the 2019 Audubon Convention
The State of North America's Grassland Birds
The Future of Birds in Our National Parks
The 2019 Audubon Photography Awards: Winners
The 2019 Audubon Photography Awards: Top 100
See the Latest Climate-Threatened Birds of Harlem
Climate Change is Already Affecting the Ocean and the Birds That Rely on It
Steve Kress, the Trailblazer of Seabird Conservation, Proved All His Critics Wrong
There’s a Growing Political Push To Make More Buildings Bird-Safe
More Than 600 People Flocked to Milwaukee for the 2019 Audubon Convention
About the Flyways
Audubon Near You
Upcoming Events
About the Flyways
Audubon Near You
Upcoming Events
About the Flyways
Audubon Near You
Upcoming Events
About the Flyways
Audubon Near You
Upcoming Events
California Condor
Audubon Applauds Federal Lawsuit Challenging Rollback of Endangered Species Act
Northern Waterthrush
Canada's Boreal Forest Provides Hope Amid News of Staggering Bird Loss
Common Murre
Climate Change is Already Affecting the Ocean and the Birds That Rely on It
American White Pelican
Potential Costs of Declining Water Levels at Great Salt Lake Could be in the Billions
<H5>
(29)
You are a part of the
Sequoia Audubon Society (Woodside, CA)
Antelope Valley Audubon Society (Lancaster, CA)
Sycamore Audubon Society (West Lafayette, IN)
Volunteer Service Day Wednesday, September 25, 2019
Volunteer Service Day Saturday, September 28, 2019
Volunteer Service Day Wednesday, October 2, 2019
You are a part of the
Northwest Arkansas Audubon Society (Fayetteville, AR)
St. Louis Audubon Society (St. Louis, MO)
Audubon Society of Central Arkansas (Little Rock, AR)
Volunteer Service Day Wednesday, September 25, 2019
Volunteer Service Day Saturday, September 28, 2019
Volunteer Service Day Wednesday, October 2, 2019
You are a part of the
T. Gilbert Pearson Audubon Society (Greensboro, NC)
Audubon Mississippi - Mailing Address Only (Jackson, MS)
Marin Audubon Society (Mill Valley, CA)
Volunteer Service Day Wednesday, September 25, 2019
Volunteer Service Day Saturday, September 28, 2019
Volunteer Service Day Wednesday, October 2, 2019
You are a part of the
Madison Audubon Society (Madison, WI)
Mississippi Headwaters Audubon (Bemidji, MN)
Sinnissippi Audubon Society (Rockford, IL)
Volunteer Service Day Wednesday, September 25, 2019
Volunteer Service Day Saturday, September 28, 2019
Volunteer Service Day Wednesday, October 2, 2019
National Audubon Society
<I> (20)
<EM> (53)Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Read more
Learn more about the Crested Titmouse »
Each year more than a billion birds migrate along the Pacific Flyway, which stretches from the North Slope of Alaska to Central and South America.
Learn More
(Woodside, CA)
(Lancaster, CA)
(West Lafayette, IN)
Wednesday, September 25, 2019
Saturday, September 28, 2019
Wednesday, October 2, 2019
The Pacific Flyway includes Alaska, Hawaii, Washington, Oregon, and California
The Mississippi Flyway is named for the great river underpinning the migration route followed by 60 percent of North America's birds, including the American White Pelicans, Least Terns, and Prothonotary Warblers. By restoring habitat from the headwaters of the Mississippi to the Louisiana Delta, Audubon is protecting birds year-round. 
Learn More
(Fayetteville, AR)
(St. Louis, MO)
(Little Rock, AR)
Wednesday, September 25, 2019
Saturday, September 28, 2019
Wednesday, October 2, 2019
The Mississippi Flyway includes Alabama, Arkansas, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Ohio, Tennessee, Wisconsin
From the forests of New England, where birds like the Wood Thrush nest and breed, to the beaches and marshlands that stretch down the coast and provide habitat for Piping Plovers and Saltmarsh Sparrows, Audubon is employing tactics as diverse as this flyway's ecosystems to protect the millions of birds that depend on this flyway.
Learn More
(Greensboro, NC)
(Jackson, MS)
(Mill Valley, CA)
Wednesday, September 25, 2019
Saturday, September 28, 2019
Wednesday, October 2, 2019
The Atlantic Flyway includes Connecticut, Delaware, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, West Virginia, Las Bahamas
Stretching from the Rocky Mountains to the Great Plains to the desert Southwest and the western Gulf Coast, the Central Flyway comprises more than half of the continental U.S.'s land mass and includes 509 Important Bird Areas. Across this expansive flyway, such iconic bird species as the Greater Sage Grouse, Sandhill Crane, and Yellow-billed Cuckoo drive Audubon's work to protect threatened ecosystems.
Learn More
(Madison, WI)
(Bemidji, MN)
(Rockford, IL)
Wednesday, September 25, 2019
Saturday, September 28, 2019
Wednesday, October 2, 2019
The Central Flyway includes Arizona, Colorado, Idaho, Kansas, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming 
Get updates about our conservation work and how to help birds.
<STRONG> (4)$320,000
$80,000
You can help us by making a donation today.
Your support will hellp secure the future for birds at risk from climate change, habitat loss, and other threats.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
38.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.audubon.org/rss.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://audubon.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://audubon.org/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 898.90 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.14 s 0.04 s 0.04 s 0.01 s 2.88 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
36 Kb (35,956 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
36 Kb (35,956 bytes) 16 Kb (15,817 bytes) 20 Kb (20,139 bytes) 78.54 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
16 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.audubon.org/ and http://audubon.org are resolved to the same url :https://www.audubon.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://action.audubon.o...pport/donate-now?ms=digital-fund-web-website_nas-topmenu
https://act.audubon.org/...83VZQ2?ms=policy-adv-web-website_nas-topbar-201702xx_esa
https://act.audubon.org/...website_nas-topmenubar-20190313_bird-safe_building_alert
https://act.audubon.org/...adv-web-website_nas-topmenubar-20190410_foragefish_alert
https://action.audubon.o...al-fund-web-website_nas-join_header_button-20190200_join
https://action.audubon.o...d-web-website_nas-join_dropdown-20190200_become_a_member
https://action.audubon.o...ital-fund-web-website_nas-join_dropdown-20190200_renewal
https://action.audubon.o...d-renew?ms=digital-fund-web-website_nas-topmenu_20190200
https://action.audubon.o...pport/donate-now?ms=digital-fund-web-website_nas-topmenu
https://action.audubon.o...pport/donate-now?ms=digital-fund-web-website_nas-topmenu
https://act.audubon.org/...2?ms=digital-fund-web-website_nas-header_button-20181000
https://gifts.audubon.or.../?ms=digital-fund-web-website_nas-header_button-20181000
http://strategicplan.audubon.org/?_ga=1.117504205.537894194.1470061262
https://action.audubon.o...al-fund-web-website_nas-join_header_button-20190200_join
https://action.audubon.o...und-web-website_nas-renew_header_button-20190200_renewal
https://gifts.audubon.or.../?ms=digital-fund-web-website_nas-header_button-20181000
https://action.audubon.o...pport/donate-now?ms=digital-fund-web-website_nas-topmenu
https://act.audubon.org/...83VZQ2?ms=policy-adv-web-website_nas-topbar-201702xx_esa
https://act.audubon.org/...website_nas-topmenubar-20190313_bird-safe_building_alert
https://act.audubon.org/...adv-web-website_nas-topmenubar-20190410_foragefish_alert
https://action.audubon.o...al-fund-web-website_nas-join_header_button-20190200_join
https://action.audubon.o...d-web-website_nas-join_dropdown-20190200_become_a_member
https://action.audubon.o...ital-fund-web-website_nas-join_dropdown-20190200_renewal
https://action.audubon.o...d-renew?ms=digital-fund-web-website_nas-topmenu_20190200
https://action.audubon.o...pport/donate-now?ms=digital-fund-web-website_nas-topmenu
https://action.audubon.o...pport/donate-now?ms=digital-fund-web-website_nas-topmenu
https://act.audubon.org/...2?ms=digital-fund-web-website_nas-header_button-20181000
https://gifts.audubon.or.../?ms=digital-fund-web-website_nas-header_button-20181000
http://strategicplan.audubon.org/?_ga=1.117504205.537894194.1470061262
https://action.audubon.o...al-fund-web-website_nas-join_header_button-20190200_join
https://action.audubon.o...und-web-website_nas-renew_header_button-20190200_renewal
https://gifts.audubon.or.../?ms=digital-fund-web-website_nas-header_button-20181000
https://act.audubon.org/...3V83VZQ2?ms=policy-adv-web-website_nas-card-201702xx_esa
https://act.audubon.org/...3V83VZQ2?ms=policy-adv-web-website_nas-card-201702xx_esa
https://act.audubon.org/...3V83VZQ2?ms=policy-adv-web-website_nas-card-201702xx_esa
https://store.audubon.or...tm_source=homepage&utm_medium=banner&utm_content=banner1
https://store.audubon.or...tm_source=homepage&utm_medium=banner&utm_content=banner1
https://store.audubon.or...tm_source=homepage&utm_medium=banner&utm_content=banner1
https://www.audubon.org/...t/files/NORWAT_1.songsnum1_AKle_1.mp3?uuid=5d8bb2c455bc3
https://www.audubon.org/...t/files/NORWAT_2.songsnum2_AKkc_1.mp3?uuid=5d8bb2c455cd2
https://www.audubon.org/...t/files/NORWAT_3.songsnum3_MBle_1.mp3?uuid=5d8bb2c455d68
https://www.audubon.org/...t/files/NORWAT_4.songsnum4_NYle_1.mp3?uuid=5d8bb2c455df3
https://www.audubon.org/...fault/files/NORWAT_5.calls_NYbe_1.mp3?uuid=5d8bb2c455e70
https://www.audubon.org/...ealsofchicksampadulttrumpets_MEle.mp3?uuid=5d8bb2c459c04
https://www.audubon.org/.../files/COMMUR_2.colonysounds_AKkc.mp3?uuid=5d8bb2c459d49
https://www.audubon.org/.../files/COMMUR_3.colonysounds_WAms.mp3?uuid=5d8bb2c459e57
https://www.audubon.org/...tcroaksampbarksofnestlings_NDle_1.mp3?uuid=5d8bb2c468edb
https://act.audubon.org/...web-website_nas-engagementcard-20190410_foragefish_alert
https://act.audubon.org/...web-website_nas-engagementcard-20190410_foragefish_alert
https://act.audubon.org/...web-website_nas-engagementcard-20190410_foragefish_alert
https://action.audubon.o...ort/donate-now?ms=digital-fund-web-website_nas-bottombar
https://action.audubon.o...donate-now?ms=digital-fund-web-website_nas-footer-donate
https://action.audubon.o...t/renew-now?ms=digital-fund-web-website-nas-footer-renew
https://action.audubon.o...igital-fund-web-website_nas-join_audubon_footer-20180500
https://act.audubon.org/...cjGVFIrw2?ms=digital-fund-web-website_nas-footer-monthly


You may use url rewrite techniques to make these 55 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://action.audubon.o...digital-fund-web-website_nas-topmenu
https://act.audubon.org/...-web-website_nas-topbar-201702xx_esa
https://act.audubon.org/...ar-20190313_bird-safe_building_alert
https://act.audubon.org/...topmenubar-20190410_foragefish_alert
https://action.audubon.o...nas-join_header_button-20190200_join
https://action.audubon.o...in_dropdown-20190200_become_a_member
https://action.audubon.o...e_nas-join_dropdown-20190200_renewal
https://action.audubon.o...und-web-website_nas-topmenu_20190200
https://action.audubon.o...digital-fund-web-website_nas-topmenu
https://action.audubon.o...digital-fund-web-website_nas-topmenu
https://act.audubon.org/...b-website_nas-header_button-20181000
https://gifts.audubon.or...b-website_nas-header_button-20181000
http://strategicplan.aud..._ga=1.117504205.537894194.1470061262
http://audubon.org/search_results
https://action.audubon.o...nas-join_header_button-20190200_join
https://action.audubon.o...renew_header_button-20190200_renewal
https://gifts.audubon.or...b-website_nas-header_button-20181000
https://action.audubon.o...digital-fund-web-website_nas-topmenu
https://act.audubon.org/...-web-website_nas-topbar-201702xx_esa
https://act.audubon.org/...ar-20190313_bird-safe_building_alert
https://act.audubon.org/...topmenubar-20190410_foragefish_alert
https://action.audubon.o...nas-join_header_button-20190200_join
https://action.audubon.o...in_dropdown-20190200_become_a_member
https://action.audubon.o...e_nas-join_dropdown-20190200_renewal
https://action.audubon.o...und-web-website_nas-topmenu_20190200
https://action.audubon.o...digital-fund-web-website_nas-topmenu
https://action.audubon.o...digital-fund-web-website_nas-topmenu
https://act.audubon.org/...b-website_nas-header_button-20181000
https://gifts.audubon.or...b-website_nas-header_button-20181000
http://strategicplan.aud..._ga=1.117504205.537894194.1470061262
http://audubon.org/search_results
https://action.audubon.o...nas-join_header_button-20190200_join
https://action.audubon.o...renew_header_button-20190200_renewal
https://gifts.audubon.or...b-website_nas-header_button-20181000
https://act.audubon.org/...dv-web-website_nas-card-201702xx_esa
https://act.audubon.org/...dv-web-website_nas-card-201702xx_esa
https://act.audubon.org/...dv-web-website_nas-card-201702xx_esa
https://store.audubon.or...tm_medium=banner&utm_content=banner1
https://store.audubon.or...tm_medium=banner&utm_content=banner1
https://store.audubon.or...tm_medium=banner&utm_content=banner1
https://secure.audubon.o.../2014_Adoption_Catalog_Homepage.html
https://www.audubon.org/...gsnum1_AKle_1.mp3?uuid=5d8bb2c455bc3
https://www.audubon.org/...gsnum2_AKkc_1.mp3?uuid=5d8bb2c455cd2
https://www.audubon.org/...gsnum3_MBle_1.mp3?uuid=5d8bb2c455d68
https://www.audubon.org/...gsnum4_NYle_1.mp3?uuid=5d8bb2c455df3
https://www.audubon.org/....calls_NYbe_1.mp3?uuid=5d8bb2c455e70
https://www.audubon.org/...trumpets_MEle.mp3?uuid=5d8bb2c459c04
https://www.audubon.org/...nysounds_AKkc.mp3?uuid=5d8bb2c459d49
https://www.audubon.org/...nysounds_WAms.mp3?uuid=5d8bb2c459e57
https://www.audubon.org/...tlings_NDle_1.mp3?uuid=5d8bb2c468edb
https://act.audubon.org/...gementcard-20190410_foragefish_alert
https://act.audubon.org/...gementcard-20190410_foragefish_alert
https://act.audubon.org/...gementcard-20190410_foragefish_alert
https://action.audubon.o...gital-fund-web-website_nas-bottombar
https://action.audubon.o...l-fund-web-website_nas-footer-donate
https://action.audubon.o...ite_nas-join_audubon_footer-20180500
https://act.audubon.org/...-fund-web-website_nas-footer-monthly


You have 57 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
402 9 411


Too many links (411), it may be considered as spam!

Internal Links (link to pages within this domain) - 402
URL Anchor Text
http://audubon.org/Audubon
http://audubon.org/#
http://audubon.org/#
http://audubon.org/
http://audubon.org/takeactionTake Action
https://action.audubon.o...digital-fund-web-website_nas-topmenuDonate Now
http://audubon.org/takeactionTake Action
https://act.audubon.org/...-web-website_nas-topbar-201702xx_esaSpeak Up for the Endangered Sp...
https://act.audubon.org/...ar-20190313_bird-safe_building_alertSpeak Up for Bird-Friendly Bui...
https://act.audubon.org/...topmenubar-20190410_foragefish_alertHelp Protect Seabirds
https://action.audubon.o...nas-join_header_button-20190200_joinJoin
https://action.audubon.o...in_dropdown-20190200_become_a_memberBecome a Member
https://action.audubon.o...e_nas-join_dropdown-20190200_renewalRenew
https://action.audubon.o...-your-great-egret-society-gift-todayGreat Egret Society
https://action.audubon.o...und-web-website_nas-topmenu_20190200Renew
https://action.audubon.o...digital-fund-web-website_nas-topmenuDonate
https://action.audubon.o...digital-fund-web-website_nas-topmenuOne-time Donation
https://act.audubon.org/...b-website_nas-header_button-20181000Monthly Giving
https://gifts.audubon.or...b-website_nas-header_button-20181000Gift Center
http://audubon.org/how-to-helpMore Ways to Help
http://audubon.org/newsNews
http://audubon.org/newsNews Home
http://audubon.org/news/birds-newsBirds in the News
https://www.audubon.org/menu/conservationConservation
http://audubon.org/news/climateClimate
http://audubon.org/news/scienceScience
http://audubon.org/news/cultureCulture
http://audubon.org/news/advocacyAdvocacy
https://www.audubon.org/flock-togetherFlock Together
http://audubon.org/news/audubon-actionAudubon in Action
https://www.audubon.org/past-magazine-issuesMagazine
http://audubon.org/magazine/summer-2019Summer 2019
http://audubon.org/magazine/spring-2019Spring 2019
http://audubon.org/magazine/winter-2018Winter 2018
http://audubon.org/magazine/fall-2018Fall 2018
http://audubon.org/past-magazine-issuesAll Issues
https://www.audubon.org/bird-guideBirds
http://audubon.org/birds/bird-guideNorth American Bird Guide
http://audubon.org/appAudubon Bird Guide Mobile App
http://audubon.org/birds-of-americaJohn James Audubon's Birds of ...
https://www.audubon.org/native-plantsPlants For Birds
https://www.audubon.org/ampAudubon Mural Project
http://audubon.org/climate/national-parksThe Future of Birds in Our Nat...
https://www.audubon.org/illustrated-aviaryIllustrated Aviary
http://audubon.org/birds/priorityPriority Birds
http://audubon.org/birds/flywaysThe Flyways
https://www.audubon.org/birdingGet Outside
http://audubon.org/birdingBirding
http://audubon.org/photographyPhotography
http://audubon.org/menu/activitiesActivities and DIY
http://audubon.org/travelTravel
https://www.audubon.org/gear/binocular-guideBinocular Guide
https://www.audubon.org/gear/scope-guideSpotting Scope Guide
http://audubon.org/conservationConservation
http://audubon.org/conservationConservation Home
http://audubon.org/conservation/bird-friendly-communitiesBird-Friendly Communities
http://audubon.org/conservation/working-landsWorking Lands
https://www.audubon.org/conservation/climate-initiativeClimate
http://climate.audubon.orgBirds and Climate Change Repor...
http://audubon.org/conservation/coastsCoasts
https://www.audubon.org/content/waterWater
https://www.audubon.org/...onservation/western-water-initiativeWestern Water
http://audubon.org/conservation/scienceScience
http://audubon.org/conservation/advocacyAdvocacy
http://audubon.org/conservation/educationEducation
http://audubon.org/conservation/internationalInternational
http://audubon.org/conservation/migratory-bird-initiativeMigratory Bird Initiative
http://audubon.org/aboutAbout Us
http://audubon.org/about/audubon-near-youAudubon Near You
https://www.audubon.org/about/chaptersAudubon Chapters
https://www.audubon.org/get-involvedHow to Get Involved
https://www.audubon.org/audubon-2019-gala2019 Audubon Gala
http://audubon.org/about/reports-financialsReports & Financials
http://strategicplan.aud..._ga=1.117504205.537894194.14700612622016–2020 Strategic Plan
http://audubon.org/about/audubon-leadersLeadership & Board of Director...
https://www.audubon.org/diversity-and-inclusion-audubonEquity, Diversity & Inclusion
http://audubon.org/about...y-audubon-and-waterbird-conservationOur History
http://audubon.org/menu/press-roomPress Room
http://audubon.org/contact-usContact Us
http://audubon.org/about/careersCareers
http://audubon.org/search_results
https://action.audubon.o...nas-join_header_button-20190200_joinJoin
https://action.audubon.o...renew_header_button-20190200_renewalRenew
https://gifts.audubon.or...b-website_nas-header_button-20181000Last-minute Gifts
https://www.audubon.org/news/conservationConservation
https://www.audubon.org/...4-birds-last-50-years-new-study-saysNorth America Has Lost 3 Billi...
http://audubon.org/#
https://www.audubon.org/gear/binocular-guideBinocular Guide
https://www.audubon.org/birds/faqBird FAQs
https://www.audubon.org/plantsforbirdsGrow Native Plants
https://climate.audubon.orgBirds & Climate Report
https://store.audubon.org/Audubon Store
http://audubon.org/Audubon
http://audubon.org/#
http://audubon.org/#
http://audubon.org/
http://audubon.org/takeactionTake Action
https://action.audubon.o...digital-fund-web-website_nas-topmenuDonate Now
http://audubon.org/takeactionTake Action
https://act.audubon.org/...-web-website_nas-topbar-201702xx_esaSpeak Up for the Endangered Sp...
...

External Links (link to pages on other websites) - 9
URL Anchor Text
https://twitter.com/audubonsociety
https://www.facebook.com/NationalAudubonSociety
http://instagram.com/audubonsociety
https://antelopevalleyaudubon.com/Antelope Valley Audubon Societ...
http://www.ascabird.orgAudubon Society of Central Ark...
http://www.spearheadmhas.orgMississippi Headwaters Audubon...
https://twitter.com/shar... supports us all: http://audubon.org
https://www.facebook.com...arer/sharer.php?u=http://audubon.org
http://www.audubon.planyourlegacy.org/Legacy Gift

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
36 20 16


16 images do not have Alt values.

Image URL - 36
URL ALT Text
https://www.audubon.org/.../styles/article_featured/public/bkxxk0.jpg?itok=IZ-h1lIF
https://www.audubon.org/...rane_timtimmis_apa_2400x1714_corrected.jpg?itok=eYKXF9LmPhoto of a pair of Whooping Cr...
https://www.audubon.org/...nco_31230_kk_wa_photo-christine-haines.jpg?itok=PF86fiSTAudubon Declares a 'Bird Emerg...
https://www.audubon.org/...lantic-puffin_a1_3702_2_ann-fulcher_kk.jpg?itok=2oZTdeN_New Seabird Study Highlights I...
https://www.audubon.org/...k-if-original-is-2400-pixels-or-larger.jpg?itok=RRlCdbtUNew Endangered Species Act Rul...
https://www.audubon.org/sites/default/files/hummingbird-np-home.png
https://www.audubon.org/...teaser/public/bridger_maxlowe_dsc_0037.jpg?itok=F1C9KiFSBald Eagles to Bluegrass: Bird...
https://www.audubon.org/...es/styles/article_teaser/public/eng2hr.jpg?itok=S2U14x_8A Widespread Pesticide Causes ...
https://www.audubon.org/.../styles/article_teaser/public/15256191.jpg?itok=quJME33dThe Amazon's Blazing Fires Are...
https://www.audubon.org/...mages/article/web_countingbirds_edcard.jpg?itok=p9CW4GM_Ten Birdy Children's Books to ...
https://www.audubon.org/...mages/article/web_edcard_macstone-8473.jpg?itok=qT4guo4LThe Secret Lives of Swallow-ta...
https://www.audubon.org/...l-card-images/article/e_image-from-ios.jpg?itok=Zr-36KLvAsk Kenn Kaufman: Why Do So Ma...
http://audubon.org/sites...iles/aud_lobby_day_washington_photo-luke-franke_107.jpeg
https://www.audubon.org/...019_milwaukee_photo-camilla-cerea-35_0.jpg?itok=WcgG6NyMMore Than 600 People Flocked t...
https://www.audubon.org/...sandranch_50919-sands003_1_10.18.29_am.jpg?itok=qqJMMHFYThe State of North America's G...
https://www.audubon.org/...ditorial-card-images/article/olympic_0.jpg?itok=FcOLyzAiThe Future of Birds in Our Nat...
https://www.audubon.org/...n-swoboda_red-winged-blackbird_amateur.jpg?itok=BKGycXw6The 2019 Audubon Photography A...
https://www.audubon.org/...hrike_y1-10112-3_photo-cameron-darnell.jpg?itok=TnAltz2wThe 2019 Audubon Photography A...
https://www.audubon.org/.../public/americanredstart_mikefernandez.jpg?itok=6l52vDopThe Audubon Mural Project
https://www.audubon.org/...teaser/public/37072999015_43c1dcb5ed_o.jpg?itok=luoevhb7Climate Change is Already Affe...
https://www.audubon.org/...e_teaser/public/audubon_hogs_island-30.jpg?itok=myTpSjBMSteve Kress, the Trailblazer o...
https://www.audubon.org/...es/styles/article_teaser/public/ry1yy6.jpg?itok=UVnndiabThere’s a Growing Political Pu...
https://www.audubon.org/...019_milwaukee_photo-camilla-cerea-35_0.jpg?itok=WcgG6NyMMore Than 600 People Flocked t...
https://www.audubon.org/...es/front_flyway_image/public/Pacific_0.gif?itok=wF16rn2L
https://www.audubon.org/...ront_flyway_image/public/Mississippi_1.gif?itok=-29DdAoM
https://www.audubon.org/...s/front_flyway_image/public/Atlantic_1.gif?itok=DCdq9ymL
https://www.audubon.org/...yles/front_flyway_image/public/Central.gif?itok=SFrUVjLA
https://www.audubon.org/.../public/2307_Sibl_9780307957900_art_r1.jpg?itok=ZVmokrGp
https://www.audubon.org/.../public/4672_Sibl_9780307957900_art_r1.jpg?itok=jI3YHbGx
https://www.audubon.org/.../public/2637_Sibl_9780307957900_art_r1.jpg?itok=D8s1NzCG
https://www.audubon.org/...n/public/267_Sibl_9780307957900_art_r1.jpg?itok=8dkufL8K
https://www.audubon.org/...2289_1_atlantic-puffin_bonnie_block_kk.jpg?itok=9FXN3NIE
https://www.audubon.org/...lackburnian-warbler_jamie_harrelson_kk.jpg?itok=4U5a_BUz
https://www.audubon.org/...ement_card/public/center2_aud905_mjd17.jpg?itok=o7-XAkAc
http://audubon.org/sites/all/themes/custom/nas/img/footer-logo.png
http://audubon.org/sites/default/files/lowerbanner_spoonbills_lg_1.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 6 10


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://www.audubon.org/.../css/css_FFMDRYZ2nSV6HGDyDVpm9-yNY8H0IkhZ90k-a2N9jFE.cssstylesheettext/css
https://www.audubon.org/.../css/css_DHcXHPYBSjIVaCQZEG4ZlpLkvslnFlBCnQUCzlbRBio.cssstylesheettext/css
https://www.audubon.org/.../css/css_VJfGAKt44O1dvMhoe5vzj-LF9L_cmydneIOY9-RY2-k.cssstylesheettext/css
https://www.audubon.org/.../css/css_prboMBjj8SZyFz3sO7dJCovRYaFANHxs5fe_Vl7mir0.cssstylesheettext/css
https://www.audubon.org/sites/all/themes/custom/nas/css/app.css?pvvfefstylesheettext/css
https://www.audubon.org/.../css/css_noRduh0SaULtcc4MFwQM4b41wWSHL_DuU4lNYybEiIs.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
22 14 36


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
text/javascript
https://www.audubon.org/...les/js/js_dWhBODswdXXk1M5Z5nyqNfGljmqwxUwAK9i6D0YSDNs.jstext/javascript
text/javascript
https://www.audubon.org/...les/js/js_Mb2Xik8Ogt4EcUtQoDp2F6d7OFizqSP4RlnRWX95J2M.jstext/javascript
https://www.audubon.org/...les/js/js_hqih-9D9GrUwtrNvPtpQm4qwSTfpnXZiadBKznH_JMQ.jstext/javascript
https://www.audubon.org/...les/js/js_GxtCfCKDRHCI9A01Sf8T3wjRZCmqy9Jq3WNmBwfrfR0.jstext/javascript
https://www.audubon.org/...les/js/js_D5Bdu0sUiQhrSqYMAeYlMQy4jnLFiXA3uqamzyrd8lw.jstext/javascript
https://d2e5ib4b6clnb8.cloudfront.net/openseadragon/openseadragon.min.jstext/javascript
https://www.audubon.org/...les/js/js_sAP4MZMJfJuB-v8Jj_Mfl1E4smPbKF1sgwkI12-8Pbw.jstext/javascript
text/javascript
https://www.audubon.org/...les/js/js_RwBdV1LiVkqD4wX_GFwpeN8PN08RieLjHKA-0uBdZwM.jstext/javascript
https://www.audubon.org/...les/js/js_DhEuddCvvUrYAgsVp7PmsWYowYKrJ309QO17VF_qo7A.jstext/javascript
https://www.audubon.org/...les/js/js_cuUXXxuTs8iGRsh5EsOunek1Wbkq8mH8ZZ7-FUzbkgY.jstext/javascript
https://www.audubon.org/...les/js/js_bo-ca50o3X4xX4Q6RLlMFS5G9QVY6kJjqZf6lv5_Gfw.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://audubon.org/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
50
Fair Enough! number of root domains (50) linked to your site audubon.org could be improved.

50
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,148
  Facebook Shares 2,249
  Facebook Comments 757
  Tweets 1
  LinkedIn 21

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/NationalAudubonSociety
Twitter Accounthttps://twitter.com/audubonsociety
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site audubon.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
46,396th most visited website in the world.
12,365th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (73 - adnxs.com, wa.gov, bncollege.com, sciencenews.org, audubon.org, streetsblog.org, linuxfoundation.org, wellandgoodnyc.com, datastax.com, myjewishlearning.com, verifone.com, msmagazine.com, mruniversity.com, une.edu, trl.org, templeton.org, theenergycollective.com, insideclimatenews.org, aatokyo.org, internqueen.com, ctvisit.com, ustravel.org, lightingacandle.org, smiletrain.org, abeuk.com, videostatic.com, equalexchange.coop, examsoft.com, wonderlic.com, massbay.edu, mindspring.com, pbsfm.org.au, oralhealthjournal.com, pinesol.com, liquidplumr.com, outsideonline.com, wpt.org, maxonlift.com, cascade.org, haydensynchroteams.com, gameinformer.com, sfmayor.org, pattersonplastics.com, sfgsa.org, pantheon.io, theproducersperspective.com, accmgr.com, drupaldelphia.com, andersonuniversity.edu, northamptonapl.org, amjorthopedics.com, bubblessalons.com, deliciouslyde.com, youthwestcoast.co.nz, cnip.be, goagiletour.ca, lsfabrics.com, drupaldelphia.org, logz.io, southernhillshospital.com, gene-tools.com, outinunder.com, pantheonsite.io, wellandgood.com, levinlaw.com, usaidassist.org, walkwithadoc.org, mru.org, trackitforward.com, cshsurrey.co.uk, nashvillepubliclibrary.org, cbizgibraltar.com, corwin.com) hosted on the same server as audubon.org (ip : 23.185.0.2).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 52 days old ( 1st registered on : 1994-08-26 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -291 days from today ( expires on : 1969-12-31 )



Domain Info
audubon.org ( 11 characters )

Domain Registrar : Public Interest Registry

Domain Created On Last Modified On Expires On
1994-08-26 1994-08-26 1969-12-31
25 years, 52 days old 25 years, 52 days ago -50 years, -291 days from today
25 years, 52 days old


Domain Name Servers used by audubon.org
DNS Name IP Address
ns49.worldnic.com207.204.40.125
ns50.worldnic.com207.204.21.125


Domain is going to expire in less than a year time (-50 years, -291 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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