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auspost.com.au favicon auspost.com.au

Excellent Practice35
Improvement Could be Made8
Critical Issues to Attend8
Nov 22, 2019 01:11 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 1 css blocks and move them to an external style sheet file.
  • Merge the 5 style sheet files into one.
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Detailed Reviews

Related Category
Most related categories of this website.

courses   dog   fundraising   loans   money   museum   student   tools  

Title
Personal, Business, Enterprise & Government solutions - Australia Post

Words count: 7    Unique Words: 7    Length: 70 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Australia Post provides reliable and affordable postal, retail, financial and travel services.

Words count: 12    Length: 94 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Personal, Business, Enterprise & Government solutions - ... www.auspost.com.au/
Australia Post provides reliable and affordable postal, retail, financial and travel services.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

address  arrow  australia  boxes  business  card  check  conditions  delivery  document  express  gift  guidelines  hold  insurance  international  items  left  letter  licence  links  load  mail  manage  money  online  options  packaging  parcel  passport  post  redirect  satchels  sending  services  shipping  shop  stamps  terms  travel 

Top 20 Keywords
Total Terms Count: 7,171

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
arrow 555 7.74%
left 447 6.23%
post 148 2.06%
mail 126 1.76%
links 115 1.60%
card 100 1.39%
sending 92 1.28%
delivery 85 1.19%
international 69 0.96%
check 67 0.93%
services 66 0.92%
parcel 64 0.89%
business 61 0.85%
express 58 0.81%
letter 58 0.81%
manage 50 0.70%
australia 49 0.68%
shipping 49 0.68%
satchels 48 0.67%
travel 47 0.66%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1344730000200456

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
We'll help you spread the merry this Christmas.

<H2>

(3)
Buy online now
Travel essentials
I want to

<H3>

(447)
Track your item
Alternative delivery addresses
Use a 24/7 Parcel Locker
Choose a Post Office for deliveries
Apply for a PO Box
Manage deliveries in transit
MyPost
Have your parcel left in a safe place
Redirect parcels in transit
Collecting missed deliveries
Delayed, lost or damaged items
Find a missing item
Compensation for lost or damaged items
Returns policy
Manage your mail
Redirect & hold mail
Redirect mail
Free 12-month mail redirection for special circumstances
Hold mail
Extend your service
Proving your identity
Change or cancel your mail redirection or hold
Mail Redirection and Mail Hold Terms & Conditions
Privacy statement
PO Boxes & Private Bags
Mail2Day notifications
Post Office Boxes, Locked Bags and Common Boxes Terms & Conditions
Use a PO Box for parcel deliveries
Manage junk mail
Shop with a US address (ShopMate)
Calculate postage & delivery times
Print shipping labels
Send within Australia
Delivery speeds & coverage
Standard parcel delivery (Parcel Post)
Next day parcel delivery (Express Post)
Express Post guarantee
Express Post Platinum
Express Post Saturday delivery
Optional extras (domestic)
Compare letter services
Regular letters
Priority letters
Express Post letters
Registered Post letters
Domestic letter with tracking
Send a parcel with a 24/7 Parcel Locker
Send overseas
International Economy
International Standard
International Express
International Courier
Registered Post International
Features & extras
International zones
Customs forms & regulations
Satchels & packaging
View all packaging options
Packaging hints & tips
Prepaid satchels & envelopes
Flat rate satchels
eBay satchels and boxes
Terms and Conditions
Check sending guidelines
Size & weight guidelines
International post guide
Dangerous & prohibited items
Sending valuable items
Mail for the blind
Mail for defence personnel
Addressing guidelines
Envelope zones
Stamps
Stamp prices
Concession stamps
Conditions of use
Personalised Stamps
Terms & Conditions
Stamp issues & collectables
Return a parcel
Get insurance
Travel Insurance
Home and Contents Insurance
Car Insurance
Pet Insurance
Banking & payments
Load&Go Reloadable Visa Prepaid card
Activate and register your card
Manage your card
Terms & conditions
Bank@Post
Pay a bill (Post Billpay)
Post Billpay Terms and Conditions
Domestic money transfer (Money Orders)
International money transfer with Western Union®
Alipay vouchers
Terms of Use
Organise travel money
Australia Post Travel Platinum Mastercard®
Cash Passport™ Platinum Mastercard®
Order foreign cash
...

<H4>

(3)
Quick links
Solutions for ...
Help & support
<I> (2)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://auspost.com.au/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://auspost.com.au/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.85 seconds - 85.84 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.42 s 0.08 s 0.07 s 0.02 s 5.84 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
73 Kb (72,963 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
73 Kb (72,963 bytes) 57 Kb (56,574 bytes) 16 Kb (16,389 bytes) 345.19 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.auspost.com.au and http://auspost.com.au are resolved to the same url :https://auspost.com.au/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://auspost.com.au/auth...UNT_GLOBAL_HEADER&product=MYPOST_CONSUMER&channel=WEB
https://auspost.com.au/auth...=WEB&next=https://myloadandgo.auspost.com.au/cholder/
https://auspost.com.au/auth...UNT_GLOBAL_HEADER&product=MYPOST_CONSUMER&channel=WEB
https://auspost.com.au/auth...=WEB&next=https://myloadandgo.auspost.com.au/cholder/
https://shop.auspost.com.au/search?keyword=satchels
https://shop.auspost.com.au...ord=square%20contactless%20and%20chip%20card%20reader
https://shop.auspost.com.au/search?keyword=satchels
https://shop.auspost.com.au/search?keyword=envelopes
https://shop.auspost.com.au/search?keyword=satchels
https://shop.auspost.com.au/search?keyword=satchels
https://survey.auspost.com.au/cgi-bin/qwebcorporate.dll?idx=7CKSB3


You may use url rewrite techniques to make these 11 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://auspost.com.au/auth...oduct=MYPOST_CONSUMER&channel=WEB
https://shopmate.auspost.com.au/#login_panel
https://auspost.com.au/auth...loadandgo.auspost.com.au/cholder/
https://auspost.com.au/auth...oduct=MYPOST_CONSUMER&channel=WEB
https://shopmate.auspost.com.au/#login_panel
https://auspost.com.au/auth...loadandgo.auspost.com.au/cholder/


You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1036 24 1060


Too many links (1060), it may be considered as spam!

Internal Links (link to pages within this domain) - 1036
URL Anchor Text
http://auspost.com.au/about-us/news-media/important-updatesRead more
http://auspost.com.au/#contentSkip to content
http://auspost.com.au/#pnSkip to primary navigati...
http://auspost.com.au/
http://auspost.com.au/Personal
http://auspost.com.au/businessBusiness
https://community.auspost.com.au/s/Online Community
http://auspost.com.au/about-usAbout us
http://auspost.com.au/help-and-supportHelp & support
https://auspost.com.au/auth...oduct=MYPOST_CONSUMER&channel=WEBMyPost
https://auspost.com.au/mypost-business/auth/MyPost Business
https://eparcel.auspost.com.au/eParcel/common/auth/login.doeParcel
https://shopmate.auspost.com.au/#login_panelShopMate
https://auspost.com.au/auth...loadandgo.auspost.com.au/cholder/Load&Go Online
http://auspost.com.au/
https://auspost.com.au/auth...oduct=MYPOST_CONSUMER&channel=WEBMyPost
https://auspost.com.au/mypost-business/auth/MyPost Business
https://eparcel.auspost.com.au/eParcel/common/auth/login.doeParcel
https://shopmate.auspost.com.au/#login_panelShopMate
https://auspost.com.au/auth...loadandgo.auspost.com.au/cholder/Load&Go Online
http://auspost.com.au/receivingReceiving
https://auspost.com.au/trackTrack your item
https://auspost.com.au/trackTrack your item
http://auspost.com.au/recei...ng/alternative-delivery-addressesAlternative delivery addresses...
http://auspost.com.au/recei...ng/alternative-delivery-addressesAlternative delivery addresses
http://auspost.com.au/recei...addresses/use-a-247-parcel-lockerUse a 24/7 Parcel Locker
http://auspost.com.au/recei...addresses/use-a-247-parcel-lockerUse a 24/7 Parcel Locker
http://auspost.com.au/recei...oose-a-post-office-for-deliveriesChoose a Post Office for deliv...
http://auspost.com.au/recei...oose-a-post-office-for-deliveriesChoose a Post Office for deliv...
http://auspost.com.au/recei...ur-mail/po-boxes-and-private-bagsApply for a PO Box
http://auspost.com.au/recei...ur-mail/po-boxes-and-private-bagsApply for a PO Box
http://auspost.com.au/receiving/manage-deliveries-in-transitManage deliveries in transit ...
http://auspost.com.au/receiving/manage-deliveries-in-transitManage deliveries in transit
http://auspost.com.au/mypostMyPost
http://auspost.com.au/mypostMyPost
http://auspost.com.au/recei...-in-transit/leave-in-a-safe-placeHave your parcel left in a saf...
http://auspost.com.au/recei...-in-transit/leave-in-a-safe-placeHave your parcel left in a saf...
http://auspost.com.au/recei...ansit/redirect-parcels-in-transitRedirect parcels in transit
http://auspost.com.au/recei...ansit/redirect-parcels-in-transitRedirect parcels in transit
http://auspost.com.au/receiving/collecting-missed-deliveriesCollecting missed deliveries
http://auspost.com.au/receiving/collecting-missed-deliveriesCollecting missed deliveries
http://auspost.com.au/recei...ing/delayed-lost-or-damaged-itemsDelayed, lost or damaged items...
http://auspost.com.au/recei...ing/delayed-lost-or-damaged-itemsDelayed, lost or damaged items
http://auspost.com.au/recei...damaged-items/find-a-missing-itemFind a missing item
http://auspost.com.au/recei...damaged-items/find-a-missing-itemFind a missing item
http://auspost.com.au/recei...ost-or-damaged-items/compensationCompensation for lost or damag...
http://auspost.com.au/recei...ost-or-damaged-items/compensationCompensation for lost or damag...
http://auspost.com.au/recei...-damaged-items/our-returns-policyReturns policy
http://auspost.com.au/recei...-damaged-items/our-returns-policyReturns policy
http://auspost.com.au/receiving/manage-your-mailManage your mail ...
http://auspost.com.au/receiving/manage-your-mailManage your mail
http://auspost.com.au/recei...nage-your-mail/redirect-hold-mailRedirect & hold mail ...
http://auspost.com.au/recei...nage-your-mail/redirect-hold-mailRedirect & hold mail
http://auspost.com.au/recei.../redirect-hold-mail/redirect-mailRedirect mail ...
http://auspost.com.au/recei.../redirect-hold-mail/redirect-mailRedirect mail
http://auspost.com.au/recei...ree-mail-redirection-and-po-boxesFree 12-month mail redirection...
http://auspost.com.au/recei...ree-mail-redirection-and-po-boxesFree 12-month mail redirection...
http://auspost.com.au/recei...mail/redirect-hold-mail/hold-mailHold mail
http://auspost.com.au/recei...mail/redirect-hold-mail/hold-mailHold mail
http://auspost.com.au/recei...mail/extend-your-mail-redirectionExtend your service
http://auspost.com.au/recei...mail/extend-your-mail-redirectionExtend your service
http://auspost.com.au/recei...t-hold-mail/proving-your-identityProving your identity
http://auspost.com.au/recei...t-hold-mail/proving-your-identityProving your identity
http://auspost.com.au/recei...cel-your-mail-hold-or-redirectionChange or cancel your mail red...
http://auspost.com.au/recei...cel-your-mail-hold-or-redirectionChange or cancel your mail red...
http://auspost.com.au/recei...ns-mail-redirection-and-mail-holdMail Redirection and Mail Hold...
http://auspost.com.au/recei...ns-mail-redirection-and-mail-holdMail Redirection and Mail Hold...
http://auspost.com.au/recei...ect-hold-mail/privacy-informationPrivacy statement
http://auspost.com.au/recei...ect-hold-mail/privacy-informationPrivacy statement
http://auspost.com.au/recei...ur-mail/po-boxes-and-private-bagsPO Boxes & Private Bags ...
http://auspost.com.au/recei...ur-mail/po-boxes-and-private-bagsPO Boxes & Private Bags
http://auspost.com.au/recei...ivate-bags/mail2day-notificationsMail2Day notifications
http://auspost.com.au/recei...ivate-bags/mail2day-notificationsMail2Day notifications
http://auspost.com.au/recei...d-conditions-po-boxes-locked-bagsPost Office Boxes, Locked Bags...
http://auspost.com.au/recei...d-conditions-po-boxes-locked-bagsPost Office Boxes, Locked Bags...
http://auspost.com.au/recei...ate-bags/use-a-po-box-for-parcelsUse a PO Box for parcel delive...
http://auspost.com.au/recei...ate-bags/use-a-po-box-for-parcelsUse a PO Box for parcel delive...
http://auspost.com.au/recei...ge-your-mail/letterbox-managementManage junk mail
http://auspost.com.au/recei...ge-your-mail/letterbox-managementManage junk mail
https://shopmate.auspost.com.au/Shop with a US address (ShopMa...
https://shopmate.auspost.com.au/Shop with a US address (ShopMa...
https://shop.auspost.com.au/Buy online
https://shop.auspost.com.au/pack-and-post/express-postExpress Post
https://shop.auspost.com.au/pack-and-postPack & post
https://shop.auspost.com.au/tech-officeTech & office
https://shop.auspost.com.au/Shop all products
http://auspost.com.au/sendingSending
https://auspost.com.au/parc...lculate-postage-delivery-times/#/Calculate postage & delivery t...
https://auspost.com.au/parc...lculate-postage-delivery-times/#/Calculate postage & delivery t...
http://auspost.com.au/busin...ss/shipping/print-shipping-labelsPrint shipping labels
http://auspost.com.au/busin...ss/shipping/print-shipping-labelsPrint shipping labels
http://auspost.com.au/sending/send-within-australiaSend within Australia ...
http://auspost.com.au/sending/send-within-australiaSend within Australia
http://auspost.com.au/sendi...alia/delivery-speeds-and-coverageDelivery speeds & coverage
http://auspost.com.au/sendi...alia/delivery-speeds-and-coverageDelivery speeds & coverage
http://auspost.com.au/sendi...send-within-australia/parcel-postStandard parcel delivery (Parc...
http://auspost.com.au/sendi...send-within-australia/parcel-postStandard parcel delivery (Parc...
http://auspost.com.au/sendi...in-australia/express-post-parcelsNext day parcel delivery (Expr...
http://auspost.com.au/sendi...in-australia/express-post-parcelsNext day parcel delivery (Expr...
http://auspost.com.au/sendi...st-parcels/express-post-guaranteeExpress Post guarantee
...

External Links (link to pages on other websites) - 24
URL Anchor Text
https://auspostenterprise.com.au/Enterprise & Gov
https://auspostbusiness.force.com/bsp/bsploginBusiness Support Portal
https://auspostbusiness.force.com/bsp/bsploginBusiness Support Portal
https://australiapostcollectables.com.au/Stamp issues & collectables
https://australiapostcollectables.com.au/Stamp issues & collectables
https://www.digitalid.com/personalLearn about Digital iD™
https://www.digitalid.com/personalLearn about Digital iD™
https://australiapostcollectables.com.au/Stamp issues & collectables
https://australiapostcollectables.com.au/Stamp issues & collectables
https://www.digitalid.com/personalLearn about Digital iD™
https://www.digitalid.com/personalLearn about Digital iD™
https://www.digitalid.com/businessVerify customers with Digital ...
https://www.digitalid.com/businessVerify customers with Digital ...
https://auspostenterprise.com.au/Enterprise & Gov
https://paypaperbills.postb...y.com.au/postbillpay/default.aspxPay a bill
https://photogifts.auspost/Order now
https://photogifts.auspost/Order now
https://auspost.poweredbycovermore.com/Get a travel insurance quote
https://paypaperbills.postb...y.com.au/postbillpay/default.aspxPay a bill
https://australiapostcollectables.com.au/Collectables
https://auspostenterprise.com.au/Enterprise & Gov
https://www.facebook.com/australiapost
https://twitter.com/auspost
https://www.linkedin.com/company/australia-post

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
8 0 8


Alt values are missing for all the images (8), it will be hard for search engines to include your site for image searches!

Image URL - 8
URL ALT Text
http://auspost.com.au/conte...home/hero_banner/photo-xmas-merry-desktop-resized.png
http://auspost.com.au/conte...home/hero_banner/photo-xmas-banner-mobile-resized.jpg
http://auspost.com.au/conte...o-red-cross-support.jpg.auspostimage.970*0.medium.jpg
http://auspost.com.au/conte...es/photo-photogifts.jpg.auspostimage.970*0.medium.jpg
http://auspost.com.au/conte...s/photo-teddy-iipip.jpg.auspostimage.970*0.medium.jpg
http://auspost.com.au/conte...ine-shopping-parcel.jpg.auspostimage.970*0.medium.jpg
http://auspost.com.au/conte...nking-fresh-coconut.jpg.auspostimage.970*0.medium.jpg
http://auspost.com.au/content/dam/auspost_corp/media/images/illu-atsi-icon.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 5 6


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://auspost.com.au/etc.c...global/clientlib.5893a420aad76c88ef98d36031424a97.cssstylesheettext/css
http://auspost.com.au/conte...st-campaign/gach/common/css/teaser-banner-chinese.cssstylesheettext/css
http://auspost.com.au/conte...st-campaign/gach/common/css/teaser-banner-english.cssstylesheettext/css
http://auspost.com.au/conte.../dam/auspost-campaign/gach/common/css/hunt-banner.cssstylesheettext/css
http://auspost.com.au/conte...m/auspost-campaign/gach/common/css/gifting-banner.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
18 11 29


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
http://auspost.com.au/etc.c.../global/clientlib.11631e43c2a558f0a79cf55b9b825fe0.jstext/javascript
https://ajax.googleapis.com/ajax/libs/jquery/3.4.1/jquery.min.js
https://auspost.com.au/content/dam/global/tools/newrelic/nr_homepage.js
http://auspost.com.au/etc.c...ert-bar/clientlib.c320b32b029a7c95a2b1bb0e052e84c5.jstext/javascript
http://auspost.com.au/etc.c...mponent/clientlib.051ff3bb9a38bc6d9c898662cb3247f8.jstext/javascript
http://auspost.com.au/etc.c...rporate/clientlib.f835e0196ba354686ba142ca77fd0153.jstext/javascript
http://auspost.com.au/etc.c...nu-item/clientlib.7c5ccd3a6e8495a9b241d39427b8e68c.jstext/javascript
http://auspost.com.au/etc.c...-button/clientlib.4fdacc47b968b6868a5b29739bef51c0.jstext/javascript
http://auspost.com.au/etc.c...cordion/clientlib.e829b530452834966d91c2bcd38c680b.jstext/javascript
http://auspost.com.au/etc.c...picture/clientlib.86ca42c31c7444598462913b97dfc550.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://auspost.com.au/travel-essentialsRead more on our blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
41
Fair Enough! number of root domains (41) linked to your site auspost.com.au could be improved.

41
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 427
  Facebook Shares 1,189
  Facebook Comments 392
  Tweets 87
  LinkedIn 90

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/australiapost
Twitter Accounthttps://twitter.com/auspost
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site auspost.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,185th most visited website in the world.
40th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain auspost.com.au is the only one hosted on the server (ip : 99.84.215.232).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 99.84.215.232) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
49 years, 340 days old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -341 days from today ( expires on : 1969-12-31 )



Domain Info
auspost.com.au ( 14 characters )

Domain Registrar : AU-NIC

Domain Created On Last Modified On Expires On
1969-12-31 2019-10-14 1969-12-31
49 years, 340 days old 0 years, 53 days ago -50 years, -341 days from today
49 years, 340 days old


Domain Name Servers used by auspost.com.au
DNS Name IP Address
ns-1916.awsdns-47.co.uk205.251.199.124
ns-443.awsdns-55.com205.251.193.187
ns-729.awsdns-27.net205.251.194.217
ns-1137.awsdns-14.org205.251.196.113


Domain is going to expire in less than a year time (-50 years, -341 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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