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australia.com favicon australia.com

Excellent Practice33
Improvement Could be Made8
Critical Issues to Attend10
Nov 30, 2019 03:30 PM

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Recommended Actions

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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   maps   tickets   tour   tourism   video  

Title
Visit Australia - Travel & Tour Information - Tourism Australia

Words count: 7    Unique Words: 6    Length: 63 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Australia 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Become inspired to travel to Australia. Discover fantastic things to do, places to go and more. Visit the official site of Tourism Australia here.

Words count: 24    Length: 146 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Visit Australia - Travel & Tour Information - Tourism ... www.australia.com/
Become inspired to travel to Australia. Discover fantastic things to do, places to go and more. Visit the official site of Tourism Australia here.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

australia  australian  book  brisbane  close  coast  days  deals  english  events  experience  facts  faq  gigya  great  guide  island  itineraries  kangaroo  linked  live  melbourne  perth  philausophy  places  planning  products  reef  road  services  site  south  sydney  territories  time  tourism  travel  trips  visa  website 

Top 20 Keywords
Total Terms Count: 1,195

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
australia 44 3.68%
travel 23 1.92%
tourism 19 1.59%
philausophy 13 1.09%
days 13 1.09%
guide 13 1.09%
australian 12 1.00%
itineraries 12 1.00%
website 12 1.00%
trips 12 1.00%
planning 11 0.92%
products 9 0.75%
places 8 0.67%
experience 8 0.67%
territories 8 0.67%
services 8 0.67%
deals 7 0.59%
road 7 0.59%
english 7 0.59%
visa 7 0.59%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
141014120108403129

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)

<H2>

(4)
Discover the best of Australia
Popular itineraries
Traveller essentials
@Australia

<H3>

(10)
Come live our Philausophy
Guide to Brisbane
Australia's trendiest food and wine experiences
Guide to the Great Barrier Reef
Guide to Perth
Things to do in Australia's summer
Fish species in Australia
Australia's best beaches
Travel + Leisure has named Australia as its 2020 Destination of the Year
Discover life Down Under

<H4>

(14)
Trips and itineraries
Places to go
Facts and planning
How to make the most of your 10 days Down Under
3 days in Adelaide
3 days in Melbourne
Australia's South in 14 days
3 days in Hobart
3 days in Canberra
10-day coast to coast itinerary
3 days in Brisbane
Visa, customs and quarantine FAQ
Facts and planning
Find a travel agent
<H5>
(12)
Cities
States and territories
Attractions
Interests
Activities
Trips and itineraries
About Australia
Travel information
Book your trip
Our Philausophy
Deals and travel packages
<B> (1)We use cookies on this site to enhance your user experience. Find out more. By clicking any link on this page you are giving your consent for us to set cookies.
<I> (84)Close
Close
Close
<STRONG> (3)Other sites
*Product Disclaimer:
*Product Disclaimer:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
21.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://australia.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.52 seconds - 45.91 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.41 s 0.03 s 0.02 s 0.01 s 1.91 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
24 Kb (23,873 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
24 Kb (23,873 bytes) 9 Kb (9,422 bytes) 14 Kb (14,451 bytes) 65.20 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
20 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.australia.com/en-us and http://australia.com are resolved to the same url :https://www.australia.com/en-us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://australia.com/en-us/search.html?q=Sydney
http://australia.com/en-us/search.html?q=Melbourne
http://australia.com/en-us/search.html?q=Brisbane
http://australia.com/en-us/search.html?q=Perth
http://australia.com/en-us/search.html?q=Adelaide
http://australia.com/en-us/search.html?q=Hobart
http://australia.com/en-us/search.html?q=Darwin
http://australia.com/en-us/search.html?q=Canberra
http://australia.com/en-us/search.html?q=Weather+in+Australia
http://australia.com/en-us/search.html?q=Visa+information


You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
225 7 232


Too many links (232), it may be considered as spam!

Internal Links (link to pages within this domain) - 225
URL Anchor Text
http://australia.com/en-us.html
http://australia.com/#Places to go
http://australia.com/#Cities
http://australia.com/en-us...and-surrounds/guide-to-sydney.htmlSydney
http://australia.com/en-us...-surrounds/guide-to-melbourne.htmlMelbourne
http://australia.com/en-us...d-surrounds/guide-to-brisbane.htmlBrisbane
http://australia.com/en-us...-and-surrounds/guide-to-perth.htmlPerth
http://australia.com/en-us...d-surrounds/guide-to-adelaide.htmlAdelaide
http://australia.com/en-us...rounds/guide-to-alice-springs.htmlAlice Springs
http://australia.com/en-us...and-surrounds/guide-to-broome.htmlBroome
http://australia.com/en-us...and-surrounds/guide-to-cairns.htmlCairns
http://australia.com/en-us...d-surrounds/guide-to-canberra.htmlCanberra
http://australia.com/en-us...and-surrounds/guide-to-darwin.htmlDarwin
http://australia.com/en-us...ounds/guide-to-the-gold-coast.htmlGold Coast
http://australia.com/en-us...and-surrounds/guide-to-hobart.htmlHobart
http://australia.com/#States and territories
http://australia.com/en-us.../australian-capital-territory.htmlAustralian Capital Territory
http://australia.com/en-us/places/new-south-wales.htmlNew South Wales
http://australia.com/en-us/places/northern-territory.htmlNorthern Territory
http://australia.com/en-us/places/queensland.htmlQueensland
http://australia.com/en-us/places/south-australia.htmlSouth Australia
http://australia.com/en-us/places/tasmania.htmlTasmania
http://australia.com/en-us/places/victoria.htmlVictoria
http://australia.com/en-us/places/western-australia.htmlWestern Australia
http://australia.com/#Attractions
http://australia.com/en-us...ide-to-the-great-barrier-reef.htmlGreat Barrier Reef
http://australia.com/en-us...ounds/guide-to-the-red-centre.htmlRed Centre
http://australia.com/en-us...guide-to-the-great-ocean-road.htmlGreat Ocean Road
http://australia.com/en-us...unds/guide-to-kangaroo-island.htmlKangaroo Island
http://australia.com/en-us...s/guide-to-the-blue-mountains.htmlBlue Mountains
http://australia.com/en-us...-surrounds/guide-to-byron-bay.htmlByron Bay
http://australia.com/en-us.../guide-to-the-flinders-ranges.htmlFlinders Ranges
http://australia.com/en-us...-surrounds/guide-to-freycinet.htmlFreycinet
http://australia.com/en-us...-surrounds/guide-to-gippsland.htmlGippsland
http://australia.com/en-us...guide-to-kakadu-national-park.htmlKakadu
http://australia.com/en-us...ounds/guide-to-margaret-river.htmlMargaret River
http://australia.com/en-us...rounds/guide-to-ningaloo-reef.htmlNingaloo
http://australia.com/en-us...s/guide-to-the-sunshine-coast.htmlSunshine Coast
http://australia.com/en-us...-to-tasmanias-wild-west-coast.htmlTasmanian Wilderness
http://australia.com/en-us.../guide-to-the-australian-alps.htmlThe Australian Alps
http://australia.com/en-us...rounds/guide-to-the-kimberley.htmlThe Kimberley
http://australia.com/#Things to do
http://australia.com/#Interests
http://australia.com/en-us...-do/nature-and-national-parks.htmlNature and national parks
http://australia.com/en-us/things-to-do/food-and-drinks.htmlFood and drink
http://australia.com/en-us...ngs-to-do/beaches-and-islands.htmlBeaches and islands
http://australia.com/en-us...things-to-do/arts-and-culture.htmlArts and culture
http://australia.com/en-us/things-to-do/wildlife.htmlWildlife
http://australia.com/en-us...alth-and-wellness-experiences.htmlHealth and wellness
http://australia.com/en-us/things-to-do/luxury.htmlLuxury
http://australia.com/#Activities
http://australia.com/en-us/things-to-do/walks-and-hikes.htmlWalks and hikes
http://australia.com/en-us...gs-to-do/adventure-and-sports.htmlAdventure and sports
http://australia.com/en-us/events.htmlEvents and festivals
http://australia.com/en-us...gs-to-do/aboriginal-australia.htmlAboriginal experiences
http://australia.com/en-us/things-to-do/seasonal-travel.htmlSeasonal travel
http://australia.com/en-us/youth-travel.htmlYouth travel and backpacking
http://australia.com/en-us/things-to-do/whats-new.htmlWhat's new
http://australia.com/#Trips and itineraries
http://australia.com/en-us...s-and-itineraries/3-to-6-days.html3 - 6 day itineraries
http://australia.com/en-us...and-itineraries/7-to-ten-days.html7 - 10 day itineraries
http://australia.com/en-us...neraries/two-week-itineraries.htmlTwo-week itineraries
http://australia.com/en-us...raries/self-drive-itineraries.htmlDrives and road trips
http://australia.com/en-us...s-to-do/local-recommendations.htmlLocal recommendations
http://australia.com/en-us...d-itineraries-for-backpackers.htmlBackpacker road trips
http://australia.com/#Plan your trip
http://australia.com/#About Australia
http://australia.com/en-us/facts-and-planning.htmlFacts and planning
http://australia.com/en-us...planning/weather-in-australia.htmlWeather in Australia
http://australia.com/en-us...d-planning/australias-seasons.htmlAustralia's seasons
http://australia.com/en-us...cities-states-and-territories.htmlCities, states and territories
http://australia.com/en-us...anning/useful-tips/time-zones.htmlTime zones
http://australia.com/#Travel information
http://australia.com/en-us...sa-customs-and-quarantine-faq.htmlVisa FAQ
http://australia.com/en-us...s-and-planning/getting-around.htmlGetting around
http://australia.com/en-us...acts-and-planning/useful-tips.htmlUseful tips
http://australia.com/en-us...ps/australian-public-holidays.htmlAustralian public holidays
http://australia.com/en-us/youth-travel.htmlYouth travel
http://australia.com/#Book your trip
http://australia.com/en-us...your-trip/find-a-travel-agent.htmlFind a travel agent
http://australia.com/en-us...-your-trip/find-accommodation.htmlFind accommodation
http://australia.com/en-us...ing/book-your-trip/find-tours.htmlFind tours
http://australia.com/en-us/campaigns.htmlDeals and travel packages
http://australia.com/en-us/explore.htmlExplore Australia by map
http://australia.com/#Be inspired
http://australia.com/#Our Philausophy
http://australia.com/en-us...piration/australian-lifestyle.htmlCome live our Philausophy
http://australia.com/en-us...style/how-to-live-like-aussie.htmlExperience the 9 Philausophies
http://australia.com/en-us...an-lifestyle/philausophy-book.htmlA book about Philausophy
http://australia.com/en-us...estyle/the-aussie-way-of-life.htmlAustralian lifestyle guide
http://australia.com/#Deals and travel packages
http://australia.com/en-us/campaigns/offers.htmlExclusive deals
http://australia.com/en-us/campaigns.htmlView all offers
http://australia.com/#Places to go
http://australia.com/#leftTab1Cities
http://australia.com/#leftTab2States and territories
http://australia.com/en-us...and-surrounds/guide-to-sydney.htmlSydney Guide to Sydn...
http://australia.com/en-us...-surrounds/guide-to-melbourne.htmlMelbourne Guide to M...
http://australia.com/en-us...d-surrounds/guide-to-brisbane.htmlBrisbane Guide to Br...
http://australia.com/en-us...-and-surrounds/guide-to-perth.htmlPerth Guide to Perth
...

External Links (link to pages on other websites) - 7
URL Anchor Text
https://www.travelandleisure.com/destination-of-the-yearFind out more 01 Ato...
https://www.facebook.com/SeeAustraliaFacebook
https://twitter.com/australiaTwitter
http://instagram.com/australiaInstagram
http://www.youtube.com/user/australiaYoutube
http://www.tourisminvestment.com.auTourism Investment
http://www.tourisminvestment.com.auTourism Investment

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
54 54 0


Excellent! all images are associated with an ALT value.

Image URL - 54
URL ALT Text
http://australia.com/etc.c...phy/common/clientlibs/resources/images/header/logo.svgAustralia
http://australia.com/conte...uide-to-sydney/_jcr_content/image.adapt.192.medium.jpgJacarandas and Sydney Harbour ...
http://australia.com/conte...e-to-melbourne/_jcr_content/image.adapt.192.medium.jpgNaked In The Sky, Fitzroy, Mel...
http://australia.com/conte...de-to-brisbane/_jcr_content/image.adapt.192.medium.jpgKangaroo Point picnic, Brisban...
http://australia.com/conte...guide-to-perth/_jcr_content/image.adapt.192.medium.jpgElizabeth Quay, Perth, WA © To...
http://australia.com/conte...m/australia/navigation/placestogo/megamenu_default.pngAustralia Map
http://australia.com/conte...t-barrier-reef/_jcr_content/image.adapt.192.medium.jpgGreat Barrier Reef, Heron Isla...
http://australia.com/conte...the-red-centre/_jcr_content/image.adapt.192.medium.jpg112322.tif
http://australia.com/conte...eat-ocean-road/_jcr_content/image.adapt.192.medium.jpgTwelve Apostles, Great Ocean R...
http://australia.com/conte...angaroo-island/_jcr_content/image.adapt.192.medium.jpgKangaroo Island, SA
http://australia.com/conte...national-parks/_jcr_content/image.adapt.192.medium.jpgNature's Window, Kalbarri Nati...
http://australia.com/conte...alks-and-hikes/_jcr_content/image.adapt.192.medium.jpgThree Capes Track, Tasman Nati...
http://australia.com/conte...es/3-to-6-days/_jcr_content/image.adapt.192.medium.jpgSurfers Paradise, Gold Coast, ...
http://australia.com/conte...s-and-planning/_jcr_content/image.adapt.192.medium.jpgThe Arkaba Walk, Ruger's Hill,...
http://australia.com/conte...quarantine-faq/_jcr_content/image.adapt.192.medium.jpgTravel items © Tourism Austral...
http://australia.com/conte...a-travel-agent/_jcr_content/image.adapt.192.medium.jpgKangaroo, Lucky Bay, Esperance...
http://australia.com/conte...lian-lifestyle/_jcr_content/image.adapt.192.medium.jpgBruny Island, TAS © Tourism Au...
http://australia.com/conte...mpaigns/offers/_jcr_content/image.adapt.192.medium.jpgKangaroo, Esperance, WA © Tour...
http://australia.com/etc.c...ustralia/clientlibs/resources/images/header/search.svgCheck icon
http://australia.com/conte...aph/digital/1/7/9/1/h/2017925.jpg.adapt.768.medium.jpgRemarkable Rocks, Kangaroo Isl...
http://australia.com/content/dam/assets/photograph/digital/1/7/9/3/6/2017986.pngCome live our Philausophy
http://australia.com/conte...nd-itineraries/_jcr_content/image.adapt.740.medium.jpgTrips and itineraries
http://australia.com/conte...a/en_us/places/_jcr_content/image.adapt.740.medium.jpgPlaces to go
http://australia.com/conte...s-and-planning/_jcr_content/image.adapt.740.medium.jpgFacts and planning
http://australia.com/etc.c...bs/resources/images/carousel/icon-left-arrow-white.svgTourism Australia
http://australia.com/etc.c...s/resources/images/carousel/icon-right-arrow-white.svgTourism Australia
http://australia.com/conte...estyle/_jcr_content/imagePortrait.adapt.740.medium.jpgBruny Island, TAS © Tourism Au...
http://australia.com/conte...isbane/_jcr_content/imagePortrait.adapt.740.medium.jpgKangaroo Point picnic, Brisban...
http://australia.com/conte...iences/_jcr_content/imagePortrait.adapt.740.medium.jpgOyster Farm Tours, Esplanade, ...
http://australia.com/conte...r-reef/_jcr_content/imagePortrait.adapt.740.medium.jpgGreat Barrier Reef, Heron Isla...
http://australia.com/conte...-perth/_jcr_content/imagePortrait.adapt.740.medium.jpgElizabeth Quay, Perth, WA © To...
http://australia.com/conte...summer/_jcr_content/imagePortrait.adapt.740.medium.jpgGold Coast, QLD © Tourism Aust...
http://australia.com/conte...tralia/_jcr_content/imagePortrait.adapt.740.medium.jpgDhipirri Barra and Sportfishin...
http://australia.com/conte...eaches/_jcr_content/imagePortrait.adapt.740.medium.jpgRowley Shoals, Australia's Nor...
http://australia.com/conte...ivegrid/large_quote/imageSrc.img.jpg/1574037353547.jpgChris Hemsworth, Global Ambass...
http://australia.com/content/dam/assets/photograph/digital/1/7/9/7/a/2018134.jpgBondi Beach, Bondi, NSW © Tour...
http://australia.com/conte..._copy/image/mainImageDesktop.img.jpg/1574720961844.jpgSydney Opera House, Sydney, NS...
http://australia.com/conte...y_copy/image/mainImageMobile.img.jpg/1574721024208.jpgSydney Opera House, Sydney, NS...
http://australia.com/etc.c...ientlibs/resources/images/carousel/icon-left-arrow.svgTourism Australia
http://australia.com/etc.c...entlibs/resources/images/carousel/icon-right-arrow.svgTourism Australia
http://australia.com/conte...tralia/_jcr_content/imagePortrait.adapt.740.medium.jpgUluru-Kata Tjuta National Park...
http://australia.com/conte...elaide/_jcr_content/imagePortrait.adapt.740.medium.jpgShaw + Smith
http://australia.com/conte...bourne/_jcr_content/imagePortrait.adapt.740.medium.jpgFlinders Street Railway Statio...
http://australia.com/conte...4-days/_jcr_content/imagePortrait.adapt.740.medium.jpg12 Apostles, Gibson Steps beac...
http://australia.com/conte...hobart/_jcr_content/imagePortrait.adapt.740.medium.jpgMt Wellington, Hobart, TAS © P...
http://australia.com/conte...nberra/_jcr_content/imagePortrait.adapt.740.medium.jpgEnlighten Festival, Canberra, ...
http://australia.com/conte...nerary/_jcr_content/imagePortrait.adapt.740.medium.jpgSailaway, Mackay Cay, QLD © Sa...
http://australia.com/conte...isbane/_jcr_content/imagePortrait.adapt.740.medium.jpgSouth Bank, Brisbane, QLD © To...
http://australia.com/conte...quarantine-faq/_jcr_content/image.adapt.740.medium.jpgTravel items © Tourism Austral...
http://australia.com/conte...s-and-planning/_jcr_content/image.adapt.740.medium.jpgThe Arkaba Walk, Ruger's Hill,...
http://australia.com/conte...a-travel-agent/_jcr_content/image.adapt.740.medium.jpgKangaroo, Lucky Bay, Esperance...
http://australia.com/content/dam/assets/photograph/digital/1/7/9/4/j/2018035.jpgMargaret River Surf School, Ma...
http://australia.com/conte..._copy/image/mainImageDesktop.img.jpg/1574037353594.jpgPhilausophy book © Tourism Aus...
http://australia.com/conte...r_copy/image/mainImageMobile.img.jpg/1574037353601.jpgPhilausophy book © Tourism Aus...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://cdn.jsdelivr.net/npm/daterangepicker/daterangepicker.cssstylesheettext/css
http://australia.com/etc.clientlibs/philausophy/common/clientlibs/latin.min.cssstylesheettext/css
http://australia.com/etc.c.../philausophy/tourismaustralia/clientlibs/latin.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
18 11 29


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
http://australia.com/etc.clientlibs/clientlibs/granite/jquery.min.jstext/javascript
https://cdn.jsdelivr.net/momentjs/latest/moment.min.jstext/javascript
https://cdn.jsdelivr.net/npm/daterangepicker/daterangepicker.min.jstext/javascript
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.7/umd/popper.min.js
https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/js/bootstrap.min.js
http://australia.com/etc/designs/tourismaustralia/vendorlibs/js/angular.min.jstext/javascript
http://australia.com/etc/d...ns/tourismaustralia/vendorlibs/js/angular-route.min.jstext/javascript
http://australia.com/etc.clientlibs/philausophy/common/clientlibs.min.jstext/javascript
http://australia.com/etc.c...entlibs/philausophy/tourismaustralia/clientlibs.min.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
30
Fair Enough! number of root domains (30) linked to your site australia.com could be improved.

30
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,192
  Facebook Shares 4,220
  Facebook Comments 1,817
  Tweets 3
  LinkedIn 82

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/SeeAustralia
Twitter Accounthttps://twitter.com/australia
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site australia.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
51,863th most visited website in the world.
21,345th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain australia.com is the only one hosted on the server (ip : 23.196.65.191).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.196.65.191) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 283 days old ( 1st registered on : 1998-03-07 )

excellent, the domain age is old enough.

Domain Expires
0 years, 79 days from today ( expires on : 2020-03-05 )

domain is expiring in less than a year.

Domain Info
australia.com ( 13 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1998-03-07 2019-03-02 2020-03-05
21 years, 283 days old 0 years, 289 days ago 0 years, 79 days from today
21 years, 283 days old


Domain Name Servers used by australia.com
DNS Name IP Address
ns1-07.azure-dns.com40.90.4.7
ns2-07.azure-dns.net64.4.48.7
ns3-07.azure-dns.org13.107.24.7
ns4-07.azure-dns.info13.107.160.7


Domain is going to expire in less than a year time (0 years, 79 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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