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bankofamerica.com favicon bankofamerica.com

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend9
Nov 14, 2019 01:46 PM

Click To Re-generate Current Report

Recommended Actions

  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 37 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     58
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

auto   bank   courses   energy   festival   loans   money   social  

Title
Bank of America - Banking, Credit Cards, Loans and Investing

Words count: 9    Unique Words: 9    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
What would you like the power to do? For you and your family, your business and your community. At Bank of America, our purpose is to help make financial lives better through the power of every connection.

Words count: 37    Length: 205 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Bank of America - Banking, Credit Cards, Loans and ... www.bankofamerica.com/
What would you like the power to do? For you and your family, your business and your community. At Bank of America, our purpose is to help make financial ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
bank, banks, banking, finance, finances, financial, financial institution, financial planning, personal finance, personal finances, financial management

Words count: 16    Length: 152 characters    keyword phrases count : 11

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:55% (6/11)
bank 0   (0%)
banks 0   (0%)
banking 0   (0%)
finance 0   (0%)
finances 0   (0%)
financial 0   (0%)
2 words:45% (5/11)
financial institution 0   (0%)
financial planning 0   (0%)
personal finance 0   (0%)
personal finances 0   (0%)
financial management 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

america  bank  business  cards  community  connection  contentequal  corporation  credit  family  finances  financial  housing  institution  investing  lender  lives  loans  main  management  personal  planning  power  purpose  reserved  rights  skip  window 

Top 20 Keywords
Total Terms Count: 67

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
bank 7 10.45%
financial 5 7.46%
finances 4 5.97%
america 3 4.48%
power 2 2.99%
personal 2 2.99%
institution 1 1.49%
planning 1 1.49%
management 1 1.49%
purpose 1 1.49%
family 1 1.49%
business 1 1.49%
community 1 1.49%
lives 1 1.49%
loans 1 1.49%
corporation 1 1.49%
lender 1 1.49%
rights 1 1.49%
housing 1 1.49%
contentequal 1 1.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
14103700001531

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Bank of America - Banking, Credit Cards, Home Loans & Auto Loans

<H2>

(4)
Better Money Habits® for your financial life
Your news and information
Get the upper hand while house hunting
See what’s new with ourMobile Banking App

<H3>

(10)
Do more with the Mobile Banking app
You're going to your app store
Check your mobile device
Check your mobile device
Check your mobile device
Security & Help
Explore priorities below to get started
Our 90 day preapproval is key. The Bank of America Digital Mortgage Experience™ makes it easy!
Advertising Practices

<H4>

(3)
Get the Mobile Banking app
We've sent you a download link
We couldn't send the link
<H5>
(7)
Get it on the App Store
Or we can text a download link directly to your phone
Get it on the App Store
Or we can send you a link by email
Get it on Google Play
Or we can text a download link directly to your phone
Our mobile app isn't available for all devices
<EM> (1)
<STRONG> (5)Build your own portfolio
Get a professionally managed portfolio
Work with a dedicated advisor
Bank of America Private Bank
Bank of America Digital Mortgage Experience™


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
39.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://bankofamerica.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.20 seconds - 308.28 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.81 s 0.07 s 0.06 s 0.02 s 4.93 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
62 Kb (61,656 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
62 Kb (61,656 bytes) 1 Kb (527 bytes) 61 Kb (61,129 bytes) 0.86 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
37 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.bankofamerica.com/ and http://bankofamerica.com are resolved to the same url :https://www.bankofamerica.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://171.161.206.100 is forwarded to its domain name site https://www.bankofamerica.com/.

URL Rewrite
Non SEO Friendly URLs
http://bankofamerica.com/customer-service/contact-us/?request_locale=en_US
http://bankofamerica.com/help/overview.go?request_locale=en_US
https://staticweb.bankofameric...avmwebbactouch/common/index.html#home?app=signonv2
https://www.bankofamerica.com/sitemap/hub/signin.go?request_locale=en_US
https://secure.bankofamerica.c...Enroll.go?reason=model_enroll&request_locale=en-us
https://secure.bankofamerica.c...pointments/getTopics.go?marketingCode=NEWHP_ECHMPG
https://secure.bankofamerica.c...pointments/getTopics.go?marketingCode=NEWHP_ECHMPG
http://bankofamerica.com/help/overview.go?request_locale=en_US
http://bankofamerica.com/mobile/mobile-banking-help.go?request_locale=en_US
http://bankofamerica.com/customer-service/contact-us/?request_locale=en_US
http://bankofamerica.com/customer-service/contact-us/?request_locale=en_US
http://bankofamerica.com/privacy/overview.go?request_locale=en_US
https://staticweb.bankofameric...avmwebbactouch/common/index.html#home?app=signonv2
http://bankofamerica.com/onlinebanking/online-banking.go?request_locale=en_US
https://secure.bankofamerica.c...ublic/appointments/?marketingCode=HPCS_ECBBA_A1000
http://bankofamerica.com/onlinebanking/online-banking.go?request_locale=en_US
https://secure.bankofamerica.c...ublic/appointments/?marketingCode=HPCS_ECBBA_A1000
https://secure.bankofamerica.c...ublic/appointments/?marketingCode=HPCS_ECBBA_A1000
https://secure.bankofamerica.c...ublic/appointments/?marketingCode=HPHL_ECBBA_A5000
https://secure.bankofamerica.c...plynow/initialize-workflow.go?requesttype=VLSTATUS
https://secure.bankofamerica.c...ublic/appointments/?marketingCode=HPAL_ECBBA_A1000
https://secure.bankofamerica.c...blic/appointments/?marketingCode=HPINV_ECBBA_A3000
https://www.privatebank.bankofamerica.com/?src_cd=bac_hp_nav_private
https://secure.bankofamerica.c...gin/enroll/entry/olbEnroll.go?request_locale=en_US
http://bankofamerica.com/priva...cy/online-banking-security.go?request_locale=en_US
http://bankofamerica.com/privacy/Control.do?body=privacysecur_onlin
http://bankofamerica.com/priva...cy/online-banking-security.go?request_locale=en_US
https://secure.bankofamerica.c...pointments/getTopics.go?marketingCode=NEWHP_ECHMPG
https://secure.bankofamerica.c...pointments/getTopics.go?marketingCode=NEWHP_ECHMPG
https://homeloans5.bankofameri.../default.aspx?subCampCode=59160&dmcode=18097571050
http://bankofamerica.com/onlin...-banking/service-agreement.go?request_locale=en_US
http://bankofamerica.com/contactus/contactus.go?request_locale=en_US
http://bankofamerica.com/help/overview.go?request_locale=en_US
http://bankofamerica.com/accessiblebanking/overview.go?request_locale=en_US
http://bankofamerica.com/privacy/overview.go?request_locale=en_US
http://bankofamerica.com/priva...cafee-antivirus-free-trial.go?request_locale=en_US
http://bankofamerica.com/sitemap/personal.go?request_locale=en_US
https://secure.bankofamerica.c...gin/sign-in/signOnV2Screen.go?request_locale=en-us
http://bankofamerica.com/priva...e.go?request_locale=en_US#advertising-on-our-sites
http://bankofamerica.com/privacy/online-privacy-notice.go?request_locale=en_US
http://bankofamerica.com/privacy/faq/online-privacy-faq.go?request_locale=en_US


You may use url rewrite techniques to make these 41 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://bankofamerica.com/custo...ntact-us/?request_locale=en_US
http://bankofamerica.com/help/...erview.go?request_locale=en_US
https://www.bankofamerica.com/...signin.go?request_locale=en_US
https://secure.bankofamerica.c...el_enroll&request_locale=en-us
https://secure.bankofamerica.c....go?marketingCode=NEWHP_ECHMPG
https://secure.bankofamerica.c....go?marketingCode=NEWHP_ECHMPG
http://bankofamerica.com/help/...erview.go?request_locale=en_US
http://bankofamerica.com/mobil...g-help.go?request_locale=en_US
http://bankofamerica.com/custo...ntact-us/?request_locale=en_US
http://bankofamerica.com/custo...ntact-us/?request_locale=en_US
http://bankofamerica.com/priva...erview.go?request_locale=en_US
http://bankofamerica.com/onlin...anking.go?request_locale=en_US
https://secure.bankofamerica.c...marketingCode=HPCS_ECBBA_A1000
http://bankofamerica.com/onlin...anking.go?request_locale=en_US
https://secure.bankofamerica.c...marketingCode=HPCS_ECBBA_A1000
https://secure.bankofamerica.c...marketingCode=HPCS_ECBBA_A1000
https://secure.bankofamerica.c...marketingCode=HPHL_ECBBA_A5000
https://secure.bankofamerica.c...marketingCode=HPAL_ECBBA_A1000
https://secure.bankofamerica.c...arketingCode=HPINV_ECBBA_A3000
https://www.privatebank.bankof...com/?src_cd=bac_hp_nav_private
https://secure.bankofamerica.c...Enroll.go?request_locale=en_US
http://bankofamerica.com/priva...curity.go?request_locale=en_US
http://bankofamerica.com/priva...rol.do?body=privacysecur_onlin
http://bankofamerica.com/priva...curity.go?request_locale=en_US
https://secure.bankofamerica.c....go?marketingCode=NEWHP_ECHMPG
https://secure.bankofamerica.c....go?marketingCode=NEWHP_ECHMPG
https://homeloans5.bankofameri...pCode=59160&dmcode=18097571050
http://bankofamerica.com/onlin...eement.go?request_locale=en_US
http://bankofamerica.com/conta...tactus.go?request_locale=en_US
http://bankofamerica.com/help/...erview.go?request_locale=en_US
http://bankofamerica.com/acces...erview.go?request_locale=en_US
http://bankofamerica.com/priva...erview.go?request_locale=en_US
http://bankofamerica.com/priva...-trial.go?request_locale=en_US
http://bankofamerica.com/sitem...rsonal.go?request_locale=en_US
https://secure.bankofamerica.c...Screen.go?request_locale=en-us
http://bankofamerica.com/priva...en_US#advertising-on-our-sites
http://bankofamerica.com/priva...notice.go?request_locale=en_US
http://bankofamerica.com/priva...cy-faq.go?request_locale=en_US


You have 38 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
137 18 155


Too many links (155), it may be considered as spam!

Internal Links (link to pages within this domain) - 137
URL Anchor Text
http://bankofamerica.com/#skip-to-h1Skip to main content
http://bankofamerica.com/smallbusinessSmall Business
https://about.bankofamerica.com/About Us
http://bankofamerica.com/es/En español
http://bankofamerica.com/custo...ntact-us/?request_locale=en_USContact Us
http://bankofamerica.com/help/...erview.go?request_locale=en_USHelp
https://www.bankofamerica.com
https://staticweb.bankofameric...n/index.html#home?app=signonv2Login
https://www.bankofamerica.com/...signin.go?request_locale=en_USLogin
https://secure.bankofamerica.c...el_enroll&request_locale=en-usEnroll in online banking
https://secure.bankofamerica.com/auth/enroll/enroll-entry/Enroll in online banking
https://secure.bankofamerica.c....go?marketingCode=NEWHP_ECHMPGSchedule an appointment
https://secure.bankofamerica.c....go?marketingCode=NEWHP_ECHMPGSchedule an appointment
http://bankofamerica.com/onlin...eatures/#defaultManageAccountsGet the mobile and online bank...
http://bankofamerica.com/help/...erview.go?request_locale=en_USHelp
http://bankofamerica.com/mobil...g-help.go?request_locale=en_USHelp
https://locators.bankofamerica.com/Find a Location
http://bankofamerica.com/custo...ntact-us/?request_locale=en_USContact Us
http://bankofamerica.com/custo...ntact-us/?request_locale=en_USContact Us
http://bankofamerica.com/priva...erview.go?request_locale=en_USPrivacy & Security
http://bankofamerica.com/smallbusinessSmall Business
https://homeloanhelp.bankofamerica.com/en/index.htmlNeed help with home loan payme...
https://about.bankofamerica.com/About Us
http://bankofamerica.com/es/En español
https://staticweb.bankofameric...n/index.html#home?app=signonv2Continue to sign in
https://promo.bankofamerica.com/mobile-banking/Learn More about the app
http://bankofamerica.com/onlin...-banking/iphone-banking-app.goLearn more about mobile bankin...
http://bankofamerica.com/depos...ts/checking/checking-accounts/Open Checking Menu
http://bankofamerica.com/deposits/savings/savings-accounts/Open Savings Menu
http://bankofamerica.com/credit-cards/Open Credit Cards Menu
http://bankofamerica.com/mortgage/home-mortgage/Open Home Loans Menu
http://bankofamerica.com/auto-loans/Open Auto Loans Menu
http://bankofamerica.com/smallbusiness/Open Small Business Menu
https://bettermoneyhabits.bankofamerica.com/enOpen Better Money Habits® Menu
http://bankofamerica.com/student-banking/Open Student Banking Menu
http://bankofamerica.com/depos...ts/checking/advantage-banking/Explore checking solutions
http://bankofamerica.com/depos...ts/checking/advantage-banking/Bank of America Advantage Bank...
http://bankofamerica.com/student-banking/Student Banking
http://bankofamerica.com/small...ss/deposits/checking-accounts/Business Checking
http://bankofamerica.com/onlin...anking.go?request_locale=en_USOnline Banking
http://bankofamerica.com/onlin...e-and-online-banking-features/Mobile Banking
https://secure.bankofamerica.c...marketingCode=HPCS_ECBBA_A1000Schedule an appointment
http://bankofamerica.com/preferred-rewards/my-rewards/My Rewards | All your rewards ...
http://bankofamerica.com/deposits/savings/savings-accounts/Bank of America Advantage Savi...
http://bankofamerica.com/depos...avings/child-savings-accounts/Child Savings
http://bankofamerica.com/deposits/bank-cds/cd-accounts/CDs
http://bankofamerica.com/deposits/iras/retirement-accounts/IRAs
http://bankofamerica.com/onlin...anking.go?request_locale=en_USOnline Banking
http://bankofamerica.com/onlin...e-and-online-banking-features/Mobile Banking
https://secure.bankofamerica.c...marketingCode=HPCS_ECBBA_A1000Schedule an appointment
http://bankofamerica.com/preferred-rewards/my-rewards/My Rewards | All your rewards ...
http://bankofamerica.com/credit-cards/Shop all credit cards
http://bankofamerica.com/credi...-cards/cash-back-credit-cards/Cash Rewards Credit Cards
http://bankofamerica.com/credit-cards/travel-credit-cards/Travel and Airlines Rewards Ca...
http://bankofamerica.com/credi...rds/low-interest-credit-cards/Lower Interest Rate Cards
http://bankofamerica.com/credi...ds/point-rewards-credit-cards/Points Rewards Cards
http://bankofamerica.com/credi.../credit-cards-to-build-credit/Cards to Build or Rebuild Cred...
http://bankofamerica.com/credit-cards/student-credit-cards/Cards for Students
http://bankofamerica.com/credi...nage-your-credit-card-account/Manage your credit card accoun...
http://bankofamerica.com/onlin...e-and-online-banking-features/Get the mobile app
https://secure.bankofamerica.c...marketingCode=HPCS_ECBBA_A1000Schedule an appointment
http://bankofamerica.com/preferred-rewards/my-rewards/My Rewards | All your rewards ...
http://bankofamerica.com/mortgage/home-mortgage/Mortgages
http://bankofamerica.com/mortgage/refinance/Refinance
http://bankofamerica.com/home-equity/Home Equity
http://bankofamerica.com/mortgage/first-time-home-buyer/First time homebuyer?
https://realestatecenter.bankofamerica.com/Find a home
https://homeloanhelp.bankofamerica.com/en/index.htmlNeed help with home loan payme...
https://secure.bankofamerica.c...marketingCode=HPHL_ECBBA_A5000Schedule an appointment
http://bankofamerica.com/preferred-rewards/Preferred Rewards | Get more r...
http://bankofamerica.com/auto-loans/Learn more
http://bankofamerica.com/auto-loans/Apply now
http://bankofamerica.com/auto-loans/auto-loan-rates/Auto loan rates
http://bankofamerica.com/auto-loans/auto-loan-calculator/Auto loan calculator
https://secure.bankofamerica.c...rkflow.go?requesttype=VLSTATUSCheck your auto application st...
http://bankofamerica.com/auto-loans/shop-and-finance/Find and finance your next car
https://secure.bankofamerica.c...marketingCode=HPAL_ECBBA_A1000Schedule an appointment
http://bankofamerica.com/preferred-rewards/Preferred Rewards | Get more r...
https://secure.bankofamerica.c...arketingCode=HPINV_ECBBA_A3000Schedule an appointment
https://www.privatebank.bankof...com/?src_cd=bac_hp_nav_privateBank of America Private Bank
https://bettermoneyhabits.bankofamerica.com/enVisit BetterMoneyHabits.com
https://bettermoneyhabits.bankofamerica.com/en/creditCredit
https://bettermoneyhabits.bankofamerica.com/en/debtDebt
https://bettermoneyhabits.bank...merica.com/en/saving-budgetingSaving & Budgeting
https://bettermoneyhabits.bank...famerica.com/en/home-ownershipHome Ownership
https://bettermoneyhabits.bankofamerica.com/en/autoAuto
https://bettermoneyhabits.bankofamerica.com/en/retirementRetirement
https://bettermoneyhabits.bankofamerica.com/en/collegeCollege
https://bettermoneyhabits.bank...merica.com/en/privacy-securityPrivacy & Security
https://bettermoneyhabits.bank...merica.com/en/personal-bankingPersonal Banking
https://bettermoneyhabits.bankofamerica.com/en/taxes-incomeTaxes & Income
https://secure.bankofamerica.com/auth/forgot/reset-entry/Forgot ID/Passcode?
https://secure.bankofamerica.c...Enroll.go?request_locale=en_USEnroll
https://promo.bankofamerica.com/hp-oaa2/Open an Account
http://bankofamerica.com/priva...curity.go?request_locale=en_USProtect yourself from phishing
http://bankofamerica.com/priva...rol.do?body=privacysecur_onlinHow we collect and use informa...
http://bankofamerica.com/online-banking/mobile.goAccess our Mobile Banking app
https://locators.bankofamerica.com/Find a financial center or ATM
http://bankofamerica.com/contactus/contactus.goContact us
http://bankofamerica.com/priva...curity.go?request_locale=en_USProtect yourself from phishing
...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://www.ml.com/wealthmanagement.htmlWealth Management
https://www.bofaml.com/content/boaml/en_us/home.htmlBusinesses & Institutions
https://www.ml.com/wealthmanagement.htmlWealth Management
https://www.bofaml.com/content/boaml/en_us/home.htmlBusinesses & Institutions
https://itunes.apple.com/us/ap...bile-banking/id284847138?mt=8'
https://itunes.apple.com/us/ap...obile-banking/id284847138?mt=8
https://play.google.com/store/...ps/details?id=com.infonow.bofa
https://www.merrilledge.com/?src_cd=bac_hp_l1_desktopOpen Investing Menu
https://www.ml.com/merrill/ind...html?src_cd=bac_hp_nav_merrill
https://www.ml.com/merrill/ind...html?src_cd=bac_hp_nav_merrillLearn more about Merrill
https://www.merrilledge.com/in...trading?src_cd=bac_hp_nav_mesdBuild your own portfolio
https://www.merrilledge.com/gu...nvesting?src_cd=bac_hp_nav_mgiGet a professionally managed p...
https://www.ml.com/working-wit...or.html?src_cd=bac_hp_nav_mlwmWork with a dedicated advisor
https://www.ml.com/merrill/ind..._cd=bac_hp_nav_compare#compareCompare ways to invest
https://www.merrilledge.com/ar...Batch1_Gen_L1_Tile_243x105.jpgGet step-by-step guidance for ...
https://www.merrilledge.com/m/...e.aspx?src_cd=bac_hp_l1_mobileInvesting
https://www.merrilledge.com/?src_cd=bac_hp_l1_tabletInvesting
https://www.sipc.org/SIPC layer

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
15 13 2


2 images do not have Alt values.

Image URL - 15
URL ALT Text
https://www1.bac-assets.com/ho...ts-images-global-logos-bac-logo-v2-CSX3648cbbb.svgBank of America Logo
https://www1.bac-assets.com/ho...ge-icons-get_app_interstitial_icon-CSXbef49635.svg
https://www1.bac-assets.com/ho...ge-icons-get_app_interstitial_lock-CSX6d401b45.svg
https://www1.bac-assets.com/ho...p_Store_Badge_US-UK_RGB_blk_092917-CSXd8fd3663.svgDownload the Bank of America A...
https://www1.bac-assets.com/ho...p_Store_Badge_US-UK_RGB_blk_092917-CSXd8fd3663.svgDownload the Bank of America A...
https://www1.bac-assets.com/ho...bal-get-app-modal-google-play-badge-CSX89f9024.svgDownload the Bank of America A...
https://www1.bac-assets.com/ho...mages-site-homepage-icons-calendar-CSXef62d939.svgSchedule
https://www1.bac-assets.com/ho...mages-site-homepage-icons-calendar-CSXef62d939.svgSchedule
https://www1.bac-assets.com/ho...mages-site-homepage-icons-calendar-CSXef62d939.svgSchedule
https://www1.bac-assets.com/ho...mages-site-homepage-icons-calendar-CSXef62d939.svgSchedule
https://www1.bac-assets.com/ho...mages-site-homepage-icons-calendar-CSXef62d939.svgSchedule
https://www1.bac-assets.com/ho...age-logos-new_merrill_desktop_logo-CSX5347e4ce.svgan image with the text Merrill...
https://www1.bac-assets.com/ho...mages-site-homepage-icons-calendar-CSXef62d939.svgSchedule
https://www1.bac-assets.com/ho...page-sign-in-module-hp-url-example-CSX3e076ebf.pngURL Example
http://bankofamerica.com/\"htt...ge-sign-in-module-hp-url-example-CSX3e076ebf.png\"\"URL


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
19 1 20


You have 19 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://www1.bac-assets.com/homepage/spa-assets/bundles/7b0284ab.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
22 2 24


You have 22 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://www1.bac-assets.com/ho...ts/components/utilities/platform/babel-polyfill.js
https://www1.bac-assets.com/ho...nents/utilities/vendor/require/2.2.0/js/require.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
140
Excellent! You do have a lot of root domains (140) linked to your site bankofamerica.com.

140
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,479
  Facebook Shares 4,080
  Facebook Comments 1,304
  Tweets 6
  LinkedIn 222

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site bankofamerica.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
449th most visited website in the world.
114th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain bankofamerica.com is the only one hosted on the server (ip : 171.161.206.100).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 171.161.206.100) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 346 days old ( 1st registered on : 1998-12-28 )

excellent, the domain age is old enough.

Domain Expires
4 years, 18 days from today ( expires on : 2023-12-27 )

excellent, the domain is not expiring too soon.

Domain Info
bankofamerica.com ( 17 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1998-12-28 2019-08-09 2023-12-27
20 years, 346 days old 0 years, 121 days ago 4 years, 18 days from today
20 years, 346 days old


Domain Name Servers used by bankofamerica.com
DNS Name IP Address
ns10.bac.com2.16.40.64
ns11.bac.com184.26.160.64
ns12.bac.com193.108.91.121
ns6.bac.com171.162.5.164
ns7.bac.com171.162.6.164
ns8.bac.com23.61.199.64


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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