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cambridge-news.co.uk favicon Cambridgeshire Live - News, Sport and Events from around Cambridge cambridge-news.co.uk

Excellent Practice30
Improvement Could be Made9
Critical Issues to Attend10
Apr 5, 2020 08:42 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Declare language in use for your site.
  • ...     99
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Detailed Reviews

Related Category
Most related categories of this website.

dog   family   film   lifestyle   movies   people   television   video  

Title
Cambridgeshire Live - News, Sport and Events from around Cambridge

Words count: 9    Unique Words: 9    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Stay up to date with the latest news from around Cambridgeshire including breaking news updates, sport, football, local events and business.

Words count: 21    Length: 140 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Cambridgeshire Live - News, Sport and Events from ... www.cambridge-news.co.uk/
Stay up to date with the latest news from around Cambridgeshire including breaking news updates, sport, football, local events and business.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

business  cambridge  cambridgeshire  cambs  contracting  coronavirus  covid  death  died  doctors  fatalities  health  hospital  increased  latest  live  local  lockdown  luton  newsthe  nhs  number  patients  places  queen's  record  remain  road  rules  site  suffolk  test  toll  total  traffic  university  updates  usadvertising  waiting  year 

Top 20 Keywords
Total Terms Count: 1,668

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
death 22 1.32%
coronavirus 21 1.26%
toll 12 0.72%
cambridgeshire 12 0.72%
cambridge 11 0.66%
newsthe 10 0.60%
covid 9 0.54%
number 8 0.48%
lockdown 8 0.48%
updates 8 0.48%
latest 7 0.42%
cambs 7 0.42%
local 7 0.42%
business 6 0.36%
road 6 0.36%
patients 6 0.36%
record 6 0.36%
total 5 0.30%
fatalities 5 0.30%
health 5 0.30%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
004100000005

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(4)
Traffic & Travel
History
Cambridge University
UK & World News

<H4>

(1)
Follow us


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
http://cambridge-news.co.uk/rss.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://cambridge-news.co.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.21 seconds - 329.18 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
9.88 s 0.08 s 0.07 s 0.02 s 5.53 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
69 Kb (69,128 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
69 Kb (69,128 bytes) 14 Kb (13,650 bytes) 55 Kb (55,478 bytes) 24.60 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.cambridge-news.co.uk/ and http://cambridge-news.co.uk are resolved to the same url :https://www.cambridge-news.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
371 31 402


Too many links (402), it may be considered as spam!

Internal Links (link to pages within this domain) - 371
URL Anchor Text
http://cambridge-news.co.uk/cambridgenews
http://cambridge-news.co.uk/#Load mobile navigation
https://www.cambridge-news.co.uk/news/News
https://www.cambridge-news.co.uk/news/Latest News
https://www.cambridge-news.co.uk/news/cambridge-news/Cambridge News
https://www.cambridge-news.co.uk/news/local-news/Local News
https://www.cambridge-news.co.uk/all-about/crimeCrime
https://www.cambridge-news.co.uk/news/motors/Motors
https://www.cambridge-news.co.uk/all-about/politicsPolitics
https://www.cambridge-news.co.uk/news/history/History
https://www.cambridge-news.co.uk/news/uk-world-news/UK & World News
https://www.cambridge-news.co.uk/in-your-area/News By Area
http://cambridge-news.co.uk/#Expand
https://www.cambridge-news.co.uk/...l-about/cambridge-united-fcUnited
https://www.cambridge-news.co.uk/whats-on/What's On
https://www.cambridge-news.co.uk/all-about/stay-inStay In
https://www.cambridge-news.co.uk/whats-on/whats-on-news/What's On News
https://www.cambridge-news.co.uk/whats-on/whats-on-news/Latest What's On
https://www.cambridge-news.co.uk/...bout/things-to-do-cambridgeThings to do Cambridge
https://www.cambridge-news.co.uk/whats-on/shopping/Shopping
https://www.cambridge-news.co.uk/whats-on/family-kids-news/Family & Kids
https://www.cambridge-news.co.uk/whats-on/food-drink-news/Food & Drink
https://www.cambridge-news.co.uk/whats-on/comedy-news/Comedy
https://www.cambridge-news.co.uk/...ts-on/music-nightlife-news/Music & Nightlife
https://www.cambridge-news.co.uk/whats-on/film-news/Film
http://cambridge-news.co.uk/#Expand
https://www.cambridge-news.co.uk/all-about/traffic-travelTraffic & Travel
https://www.cambridge-news.co.uk/special-features/Special Features
http://cambridge-news.co.uk/profile/details/My Account
https://www.cambridge-news.co.uk/news/property/Property
http://datelocally.cambridge-news.co.uk/Dating
https://www.cambridge-news.co.uk/advertising/Advertise with us
https://www.cambridge-news.co.uk/all-about/environment#Do1Thing
https://www.cambridge-news.co.uk/about-us/About Us
https://www.cambridge-news.co.uk/contact-us/Contact Us
https://www.cambridge-news.co.uk/advertising/Advertise with Us
https://www.cambridge-news.co.uk/terms-conditions/T&Cs
https://www.cambridge-news.co.uk/cookie-policy/Cookie Notice
https://www.cambridge-news.co.uk/competition-rules/Competition Rules
https://www.cambridge-news.co.uk/how-to-complain/How to Complain
https://www.cambridge-news.co.uk/corrections-clarifications/Corrections & Clarifications
https://www.cambridge-news.co.uk/privacy-policy/Privacy Notice
https://www.cambridge-news.co.uk© 2020 Local World
https://www.cambridge-news.co.uk/...oll-cambridgeshire-18046477
https://www.cambridge-news.co.uk/...oll-cambridgeshire-18046477
https://www.cambridge-news.co.uk/...oll-cambridgeshire-18046477When and where all 40 patients...
https://www.cambridge-news.co.uk/...oll-cambridgeshire-18046477West Suffolk Hospital was the ...
https://www.cambridge-news.co.uk/...ost-expensive-home-18046262
https://www.cambridge-news.co.uk/...ost-expensive-home-18046262Inside the most expensive home...
https://www.cambridge-news.co.uk/news/cambridge-news/Cambridge News
https://www.cambridge-news.co.uk/...ost-expensive-home-18046262The huge mansion even has TWO ...
https://www.cambridge-news.co.uk/...-river-cam-covid19-18043723
https://www.cambridge-news.co.uk/...-river-cam-covid19-18043723Crowds ignore lockdown to floc...
https://www.cambridge-news.co.uk/all-about/coronavirusCoronavirus
https://www.cambridge-news.co.uk/...-river-cam-covid19-18043723The UK has been asked to stay ...
https://www.cambridge-news.co.uk/...minal-cancer-after-18015889
https://www.cambridge-news.co.uk/...minal-cancer-after-18015889Mum diagnosed with terminal ca...
https://www.cambridge-news.co.uk/all-about/nhsNHS
https://www.cambridge-news.co.uk/...minal-cancer-after-18015889She claims she was told it was...
https://www.cambridge-news.co.uk/...g-lockdown-stabbed-18043312
https://www.cambridge-news.co.uk/...g-lockdown-stabbed-18043312Man 'struggling in lockdown st...
https://www.cambridge-news.co.uk/all-about/crimeCrime
https://www.cambridge-news.co.uk/...g-lockdown-stabbed-18043312Police found the two bodies in...
https://www.cambridge-news.co.uk/...kitten-coronavirus-18040686
https://www.cambridge-news.co.uk/...kitten-coronavirus-18040686Cambs animal charity issues ad...
https://www.cambridge-news.co.uk/all-about/coronavirusCoronavirus
https://www.cambridge-news.co.uk/...kitten-coronavirus-18040686Wood Green, the Animals Charit...
https://www.cambridge-news.co.uk/...-death-roger-smith-18042629
https://www.cambridge-news.co.uk/...-death-roger-smith-18042629Heartbreaking messages to belo...
https://www.cambridge-news.co.uk/all-about/coronavirusCoronavirus
https://www.cambridge-news.co.uk/...-death-roger-smith-18042629"He fought really hard"
https://www.cambridge-news.co.uk/...-fire-firefighters-18045882
https://www.cambridge-news.co.uk/...-fire-firefighters-18045882Warning to residents as large ...
https://www.cambridge-news.co.uk/news/local-news/Local News
https://www.cambridge-news.co.uk/...-fire-firefighters-18045882Firefighters remain on the sce...
https://www.cambridge-news.co.uk/...l-coronavirus-plea-18044369
https://www.cambridge-news.co.uk/...l-coronavirus-plea-18044369Cambs man's emotional plea aft...
https://www.cambridge-news.co.uk/news/local-news/Local News
https://www.cambridge-news.co.uk/...l-coronavirus-plea-18044369Atiq Rehman posted a video mes...
https://www.cambridge-news.co.uk/...esidents-told-keep-18045069
https://www.cambridge-news.co.uk/...esidents-told-keep-18045069Residents told to keep windows...
https://www.cambridge-news.co.uk/news/cambridge-news/Cambridge News
https://www.cambridge-news.co.uk/...esidents-told-keep-18045069The cause of the fire has also...
https://www.cambridge-news.co.uk/...ims-found-hairball-18040528
https://www.cambridge-news.co.uk/...ims-found-hairball-18040528The Cambs man who found a 'clu...
https://www.cambridge-news.co.uk/all-about/cambridgeshireCambridgeshire
https://www.cambridge-news.co.uk/...ims-found-hairball-18040528Tom says he bought the pouch o...
https://www.cambridge-news.co.uk/...g-local-businesses-18006377
https://www.cambridge-news.co.uk/...g-local-businesses-18006377How we are supporting local bu...
https://www.cambridge-news.co.uk/all-about/there-with-youThere With You
https://www.cambridge-news.co.uk/...s-18006377#comments-section
https://www.cambridge-news.co.uk/...g-local-businesses-18006377
https://www.cambridge-news.co.uk/...ow-well-you-really-17958867
https://www.cambridge-news.co.uk/...ow-well-you-really-17958867Quiz: How well do you really k...
https://www.cambridge-news.co.uk/news/local-news/Local News
https://www.cambridge-news.co.uk/...ow-well-you-really-17958867You may think you know our cou...
https://www.cambridge-news.co.uk/...enland-house-looks-17970212
https://www.cambridge-news.co.uk/...enland-house-looks-17970212Inside the stunning Fenland ho...
https://www.cambridge-news.co.uk/news/local-news/Local News
https://www.cambridge-news.co.uk/...enland-house-looks-17970212The property boasts several di...
...

External Links (link to pages on other websites) - 31
URL Anchor Text
https://www.business-live.co.uk/all-about/eastBusiness
https://www.inyourarea.co.uk/?bra...h_primary_nav=cambridgenewsIn Your Area
https://www.facebook.com/cambridgeshirelive
https://twitter.com/CambsLive
https://www.instagram.com/cambridgeshirelive
http://www.funeral-notices.co.uk/cambridgeshireFuneral Notices
https://www.fish4.co.uk/jobs/camb...ferral&utm_campaign=navlinkJobs
https://footie5.thepools.com/?utm..._campaign=f5_acquire_launchFootie5
https://discountcode.mirror.co.ukVoucher Codes
https://marketplacelive.co.uk/nationalMarketplace
https://www.inyourarea.co.uk/loca...ices?branding=cambridgenewsDirectory
https://www.newspapersubs.co.uk/CBNSubscribe
https://cambridge.bookanad.comPlace an advert
https://www.inyourarea.co.uk/?bra...ch_footer_nav=cambridgenewsInYourArea
https://marketplacelive.co.uk/nationalMarketplace
https://discountcode.mirror.co.ukDiscount Codes
https://reachphotosales.co.uk/ReachBuy a photo
https://jobs.reachplc.com/jobsWork for us
http://east.trinitymirror.com/Advertising Data
https://www.inyourarea.co.uk/publicnotices/Public Notices
https://www.business-live.co.uk/all-about/eastBusiness
https://www.facebook.com/cambridgeshirelive
https://twitter.com/CambsLive
https://www.instagram.com/cambridgeshirelive
https://www.inyourarea.co.uk/?bra...ch_footer_nav=cambridgenewsInYourArea
https://marketplacelive.co.uk/nationalMarketplace
https://discountcode.mirror.co.ukDiscount Codes
https://reachphotosales.co.uk/ReachBuy a photo
https://jobs.reachplc.com/jobsWork for us
http://east.trinitymirror.com/Advertising Data
https://www.inyourarea.co.uk/publicnotices/Public Notices

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
78 0 78


Alt values are missing for all the images (78), it will be hard for search engines to include your site for image searches!

Image URL - 78
URL ALT Text
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...arwood/TM/img/placeholders/transparent-wide.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
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http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
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http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 4 4


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://s2-prod.cambridge-news.co...ion-base.css?v=d752b869fbf16b06086e83c49d610d8dstylesheet
https://s2-prod.cambridge-news.co...tic-html.css?v=e7d869f60380e1dcb012a97ff9421cb4stylesheet
https://s2-prod.cambridge-news.co...extended.css?v=5f80079005b89f8aa113851bdc83c83estylesheet
https://s2-prod.cambridge-news.co...genews/scss/brand-extended.7fee68b203f17022.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
30 16 46


Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type
https://scripts.webcontentassesso...9af9a4595fbd8879785ac8adef06fbc37d853850f2ebd91
https://s2-prod.cambridge-news.co...nsent.min.js?v=0eae2201abc118434145533d037609d5
https://s2-prod.cambridge-news.co...cast/init.js?v=a0fce112ae598618f2db61f0395db6e0
https://ad.crwdcntrl.net/5/c=13271/pe=y/var=OzoneLotameData
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://s2-prod.cambridge-news.co...id/prebid.js?v=3fce9d0b4aea619d76220f3f422ed98f
https://s2-prod.cambridge-news.co.../tags.min.js?v=352267eef5fb2b84a7a0cf8474c6d561
https://static.chartbeat.com/js/chartbeat_mab.js
https://s2-prod.cambridge-news.co...ntime.min.js?v=f9a8f9298a1eafea96091cdab6421797
https://s2-prod.cambridge-news.co...ction.min.js?v=a081191914fd98761e53d7486d61f42b
https://s2-prod.cambridge-news.co...ction.min.js?v=bbbeabf7af65488daac283e613a56181
https://s2-prod.cambridge-news.co...rtner.min.js?v=cb87fa025bf84e7d5163da4728022b34
https://s2-prod.cambridge-news.co...-html.min.js?v=aa3511b307ccfc2ab8cfbf20879b0889
https://s2-prod.cambridge-news.co...hnail.min.js?v=0aa6b2b97378836a5de2221b6c813eee
https://felix.data.tm-awx.com/felix.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://cambridge-news.co.uk/cambridgenews
https://www.inyourarea.co.uk/?bra...h_primary_nav=cambridgenewsIn Your Area


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
3 Fair Enough! page rank (3/10) of your site could be improved.

3
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 13
  Facebook Shares 67
  Facebook Comments 23
  Tweets 2
  LinkedIn 30

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/cambridgeshirelive
Twitter Accounthttps://twitter.com/CambsLive
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site cambridge-news.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
118,142th most visited website in the world.
5,002th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - op.gg) hosted on the same server as cambridge-news.co.uk (ip : 99.84.102.79).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 99.84.102.79) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 7 days from today ( expires on : 2020-04-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
cambridge-news.co.uk ( 20 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2019-04-16 2020-04-13
unknown old 0 years, 355 days ago 0 years, 7 days from today
unknown old


Domain Name Servers used by cambridge-news.co.uk
DNS Name IP Address
cambridge-news.co.uk54.228.217.41


Domain is going to expire in less than a year time (0 years, 7 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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