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charitynavigator.org favicon charitynavigator.org

Excellent Practice34
Improvement Could be Made8
Critical Issues to Attend9
Nov 18, 2019 11:04 AM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 24 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     21
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Detailed Reviews

Related Category
Most related categories of this website.

art   community   courses   dog   festival   fundraising   museum   planet  

Title
Charity Navigator - Your Guide To Intelligent Giving | Home

Words count: 8    Unique Words: 8    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Charity Navigator is the largest and most-utilized evaluator of charities in the United States providing data on 1.8 million nonprofits and ratings for close to 10,000 charities.

Words count: 25    Length: 178 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Charity Navigator - Your Guide To Intelligent Giving | ... www.charitynavigator.org/
Charity Navigator is the largest and most-utilized evaluator of charities in the United States providing data on 1.8 million nonprofits and ratings for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
charity navigator, charity ratings, charity evaluations, charity rater, charity score, charity rank, charity evaluator

Words count: 14    Length: 118 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:100% (7/7)
charity navigator 0   (0%)
charity ratings 0   (0%)
charity evaluations 0   (0%)
charity rater 0   (0%)
charity score 0   (0%)
charity rank 0   (0%)
charity evaluator 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

basket  blog  bridge  center  charity  copyright  data  deducting  donating  donors  evaluator  features  follow  guide  hot  informed  join  learn  lists  methodology  navigator  november  online  policy  privacy  products  protecting  questions  ratings  registered  rock  scams  score  sign  support  tax  terms  tips  topics  ways 

Top 20 Keywords
Total Terms Count: 433

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
charity 47 10.85%
ratings 13 3.00%
navigator 13 3.00%
donating 9 2.08%
follow 5 1.15%
guide 5 1.15%
support 4 0.92%
join 4 0.92%
topics 4 0.92%
hot 4 0.92%
tips 4 0.92%
lists 4 0.92%
evaluator 4 0.92%
policy 4 0.92%
donors 3 0.69%
protecting 3 0.69%
privacy 3 0.69%
basket 3 0.69%
ways 3 0.69%
blog 3 0.69%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
42610000000132

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(4)
Give Smarter
 Discover >
Rating Methodology >
Donate with Giving Basket >

<H2>

(26)
Use our objective ratings to find charities you can trust and support
Browse by category or hot topics
Learn how we rate charities
Give to one or many charities easily in one place
17 years
9,158 charities rated
10M+ visits annually
752,000 registered users
$67M donated through our Giving Basket
Charity Navigator Advisories > Charities that raise concerns from our experts
Join Our Mailing List
Thank you for your interest in Charity Navigator and Informed Giving
About Us
Publications
Products
Help Center
Linking To Us
Privacy Policy
  |  
Terms of Use
  |  
Donor Privacy Policy
  |  
Copyright Notice
Join Our Online Community

<H3>

(1)
Join over 400,000 other informed givers and get updates on charity ratings, new features, hot topics, and tips for donating.
<STRONG> (1)For Charity Representatives


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
2.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://charitynavigator.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.07 seconds - 197.73 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.98 s 0.02 s 0.01 s 0.00 s 1.11 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
14 Kb (13,841 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
14 Kb (13,841 bytes) 4 Kb (3,531 bytes) 10 Kb (10,310 bytes) 34.25 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
24 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.charitynavigator.org/ and http://charitynavigator.org are resolved to the same url :https://www.charitynavigator.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://charitynavigator.org/?bay=preview&off
http://charitynavigator.org/index.cfm?bay=content.view&cpid=5030&from=header
https://www.charitynavigator.org/index.cfm?bay=my.login
https://www.charitynavigator.org/index.cfm?bay=my.login
http://charitynavigator.org/index.cfm?bay=my.donations.basket
http://www.charitynavigator.org/index.cfm?bay=topten
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http://www.charitynavigator.org/index.cfm?bay=topten.detail&listid=148
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http://www.charitynavigator.org/index.cfm?bay=topten.detail&listid=24
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http://www.charitynavigator.org/index.cfm?bay=topten.detail&listid=100
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http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=313
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=847
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=158
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=335
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=201
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1635
https://www.charitynavigator.org/index.cfm?bay=tools.sector
http://charitynavigator.org/index.cfm?bay=content.support
http://charitynavigator.org/index.cfm?bay=content.support
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=6507
http://charitynavigator.org/index.cfm?bay=my.donations.basket
http://charitynavigator.org/index.cfm?bay=content.view&cpid=4580
http://www.charitynavigator.org/index.cfm?bay=search.alpha
http://www.charitynavigator.org/index.cfm?bay=search.advanced
http://charitynavigator.org/index.cfm?bay=content.view&cpid=5510&from=homepage
http://charitynavigator.org/index.cfm?bay=content.view&cpid=628
http://charitynavigator.org/index.cfm?bay=content.view&cpid=466
http://charitynavigator.org/index.cfm?bay=content.view&cpid=628
http://charitynavigator.org/index.cfm?bay=content.view&cpid=628
http://charitynavigator.org/index.cfm?bay=content.view&cpid=17
http://charitynavigator.org/index.cfm?bay=content.view&cpid=5593
http://charitynavigator.org/index.cfm?bay=content.view&cpid=19
http://charitynavigator.org/index.cfm?bay=content.view&cpid=156
http://charitynavigator.org/index.cfm?bay=content.view&cpid=466
http://charitynavigator.org/index.cfm?bay=content.view&cpid=931
http://charitynavigator.org/index.cfm?bay=content.view&cpid=6507
http://charitynavigator.org/index.cfm?bay=studies.ceo
http://charitynavigator.org/index.cfm?bay=studies.metro.main
http://charitynavigator.org/index.cfm?bay=content.articles
http://charitynavigator.org/index.cfm?bay=content.view&cpid=1397
http://charitynavigator.org/index.cfm?bay=content.view&cpid=336
http://charitynavigator.org/index.cfm?bay=content.view&cpid=202
http://charitynavigator.org/index.cfm?bay=content.view&cpid=4580
http://charitynavigator.org/index.cfm?bay=content.view&cpid=137
http://charitynavigator.org/index.cfm?bay=content.view&cpid=2030
http://charitynavigator.org/index.cfm?bay=content.view&cpid=37
http://charitynavigator.org/index.cfm?bay=content.view&cpid=1850
http://charitynavigator.org/index.cfm?bay=content.view&cpid=36
http://charitynavigator.org/index.cfm?bay=content.view&cpid=37
http://charitynavigator.org/index.cfm?bay=content.view&cpid=2030
https://www.charitynavigator.org/index.cfm?bay=my.login
http://charitynavigator.org/index.cfm?bay=content.support
http://charitynavigator.org/index.cfm?bay=content.view&cpid=6507
https://www.charitynavigator.org/index.cfm?bay=my.charities.list
https://www.charitynavigator.org/index.cfm?bay=my.account
http://charitynavigator.org/index.cfm?bay=topten
http://charitynavigator.org/index.cfm?bay=content.view&cpid=489
http://charitynavigator.org/index.cfm?bay=content.view&cpid=419


You may use url rewrite techniques to make these 83 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://charitynavigator.org/#skip_main


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
88 6 94


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 88
URL Anchor Text
http://charitynavigator.org/?bay=preview&offDisable all preview features
http://charitynavigator.org/#skip_mainSkip to Main Content
http://charitynavigator.org/
http://charitynavigator.org/index....view&cpid=5030&from=headerFor Charity Representatives
https://www.charitynavigator.org/index.cfm?bay=my.loginSign in
https://www.charitynavigator.org/index.cfm?bay=my.loginRegister
http://charitynavigator.org/index...cfm?bay=my.donations.basket0 Giving Basket
http://www.charitynavigator.org/index.cfm?bay=toptenTop Ten Lists
http://charitynavigator.org/index...?bay=content.view&cpid=2203Charities with Perfect Scores
http://www.charitynavigator.org/i...ay=topten.detail&listid=14810 Most Followed Charities
http://www.charitynavigator.org/i...bay=topten.detail&listid=1110 Charities Expanding in a Hu...
http://www.charitynavigator.org/i...bay=topten.detail&listid=1510 Most Frequently Viewed Char...
http://www.charitynavigator.org/i...bay=topten.detail&listid=2210 Celebrity-Related Charities
http://www.charitynavigator.org/i...bay=topten.detail&listid=2410 Super-Sized Charities
http://www.charitynavigator.org/i...bay=topten.detail&listid=2810 Charities Overpaying their ...
http://www.charitynavigator.org/i...ay=topten.detail&listid=10010 Charities with the Most Con...
http://www.charitynavigator.org/i...bay=topten.detail&listid=1710 Highly Rated Charities Rely...
http://www.charitynavigator.org/i...bay=topten.detail&listid=1810 of the Best Charities Every...
http://www.charitynavigator.org/i...?bay=topten.detail&listid=710 Charities Worth Watching
http://www.charitynavigator.org/i...m?bay=content.view&cpid=489Hot Topics
http://www.charitynavigator.org/i...?bay=content.view&cpid=7574California Wildfires
http://www.charitynavigator.org/i...?bay=content.view&cpid=7601November 11: Veterans Day
http://www.charitynavigator.org/i...?bay=content.view&cpid=7564November is Alzheimer's Awaren...
http://www.charitynavigator.org/i...?bay=content.view&cpid=4665Immigration and Refugees
http://www.charitynavigator.org/i...?bay=content.view&cpid=6890Protecting the Environment
http://www.charitynavigator.org/i...m?bay=content.view&cpid=419Tips for Donors
http://www.charitynavigator.org/i...?bay=content.view&cpid=6506Avoiding Charity Scams: Questi...
http://www.charitynavigator.org/i...m?bay=content.view&cpid=310Tips For Giving In Times Of Cr...
http://www.charitynavigator.org/i...fm?bay=content.view&cpid=42Giving Statistics
http://www.charitynavigator.org/i...?bay=content.view&cpid=6253How to Protect Your Personal D...
http://www.charitynavigator.org/i...?bay=content.view&cpid=6217A Quick Guide to Deducting You...
http://www.charitynavigator.org/i...fm?bay=content.view&cpid=31Tax Benefits of Giving
http://www.charitynavigator.org/i...?bay=content.view&cpid=4756Five Steps to Informed Giving
http://www.charitynavigator.org/i...?bay=content.view&cpid=2247Questions To Ask Charities Bef...
http://www.charitynavigator.org/i...?bay=content.view&cpid=5466Understanding Charitable State...
http://www.charitynavigator.org/i...m?bay=content.view&cpid=224What To Do When A Charity Call...
http://www.charitynavigator.org/i...m?bay=content.view&cpid=254How To Manage Your Mailbox
http://www.charitynavigator.org/i...m?bay=content.view&cpid=313Protecting Yourself From Onlin...
http://www.charitynavigator.org/i...m?bay=content.view&cpid=847Evaluating Charities Not Curre...
http://www.charitynavigator.org/i...m?bay=content.view&cpid=158Guide To Donating Your Car
http://www.charitynavigator.org/i...m?bay=content.view&cpid=335Guide to Donating Noncash Item...
http://www.charitynavigator.org/i...m?bay=content.view&cpid=201Guide To Volunteering
http://www.charitynavigator.org/i...?bay=content.view&cpid=1635Should You Buy that Charity Af...
https://www.charitynavigator.org/index.cfm?bay=tools.sectorSector Analyzer
http://blog.charitynavigator.orgBlog
http://charitynavigator.org/index.cfm?bay=content.supportSupport Charity Navigator
http://charitynavigator.org/index.cfm?bay=content.supportDonate Now
http://www.charitynavigator.org/i...?bay=content.view&cpid=6507Other Ways To Give
http://charitynavigator.org/index...cfm?bay=my.donations.basket
http://charitynavigator.org/index...?bay=content.view&cpid=4580Help Center
http://www.charitynavigator.org/index.cfm?bay=search.alphaA-Z Directory
http://www.charitynavigator.org/i...dex.cfm?bay=search.advancedAdvanced Search
http://charitynavigator.org/index...iew&cpid=5510&from=homepage
http://charitynavigator.org/index...m?bay=content.view&cpid=628Learn more about Charity Navig...
http://charitynavigator.org/index...m?bay=content.view&cpid=466As seen on
http://charitynavigator.org/index...m?bay=content.view&cpid=628About Us
http://charitynavigator.org/index...m?bay=content.view&cpid=628Overview
http://charitynavigator.org/index...fm?bay=content.view&cpid=17Mission, Vision, and Goals
http://charitynavigator.org/index...?bay=content.view&cpid=5593Rating Methodology
http://charitynavigator.org/index...fm?bay=content.view&cpid=19Staff & Board
http://charitynavigator.org/index...m?bay=content.view&cpid=156Join Our Team
http://charitynavigator.org/index...m?bay=content.view&cpid=466Press Room
http://charitynavigator.org/index...m?bay=content.view&cpid=931Financials and Policies
http://charitynavigator.org/index...?bay=content.view&cpid=6507Support Our Work
http://charitynavigator.org/index.cfm?bay=studies.ceoCEO Compensation Study
http://charitynavigator.org/index.cfm?bay=studies.metro.mainMetro Market Study
http://charitynavigator.org/index.cfm?bay=content.articlesArticles
http://blog.charitynavigator.orgBlog
http://charitynavigator.org/index...?bay=content.view&cpid=1397Charity Navigator's API
http://charitynavigator.org/index...m?bay=content.view&cpid=336Ratings in Print
http://charitynavigator.org/index...m?bay=content.view&cpid=202Customized Charity Lists
http://charitynavigator.org/index...?bay=content.view&cpid=4580Help Center
http://charitynavigator.org/index...m?bay=content.view&cpid=137Linking To Us
http://charitynavigator.org/index...?bay=content.view&cpid=2030Privacy Policy
http://charitynavigator.org/index...fm?bay=content.view&cpid=37Terms of Use
http://charitynavigator.org/index...?bay=content.view&cpid=1850Donor Privacy Policy
http://charitynavigator.org/index...fm?bay=content.view&cpid=36Copyright Notice
http://charitynavigator.org/index...fm?bay=content.view&cpid=37Terms of Use
http://charitynavigator.org/index...?bay=content.view&cpid=2030Privacy Policy
https://www.charitynavigator.org/index.cfm?bay=my.loginSign in
http://charitynavigator.org/index.cfm?bay=content.supportSupport Charity Navigator
http://charitynavigator.org/index...?bay=content.view&cpid=6507Other Ways To Give
https://www.charitynavigator.org/...x.cfm?bay=my.charities.listMy Charities
https://www.charitynavigator.org/index.cfm?bay=my.accountMy Account
http://charitynavigator.org/index.cfm?bay=toptenTop Ten Lists
http://charitynavigator.org/index...m?bay=content.view&cpid=489Hot Topics
http://charitynavigator.org/index...m?bay=content.view&cpid=419Tips for Donors
http://blog.charitynavigator.orgBlog

External Links (link to pages on other websites) - 6
URL Anchor Text
http://www.facebook.com/charitynavigatorFollow us on Facebook
http://twitter.com/CharityNavFollow us on Twitter
http://www.youtube.com/charitynavigator
http://pinterest.com/charitynav/Follow us on Pinterest
http://vimeo.com/charitynavigator
http://www.linkedin.com/company/charity-navigatorFollow us on Linkedin

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
6 5 1


1 images do not have Alt values.

Image URL - 6
URL ALT Text
https://www.facebook.com/tr?id=382216918821334&ev=PageView&noscript=1
https://d20umu42aunjpx.cloudfront.net/_gfx_/main/CN_Logo_Main250x83.pngCharity Navigator
https://s3.amazonaws.com/cn-web-site/impact/banner-18.PNGimpact data promo banner
https://d20umu42aunjpx.cloudfront.net/CN+Advisory+System/CNAdvisory-logo.pngCN Advisory
https://d20umu42aunjpx.cloudfront.net/Social+Media/youtube.pngFollow us on YouTube
https://d20umu42aunjpx.cloudfront.net/Social+Media/vimeo.pngFollow us on Vimeo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 11 15


Too many (11) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 11
Stylesheet URL rel type
http://charitynavigator.org/_css_...ve.css?addab28d17fd875d431682cc9f664cf987ba3e6fpreloadtext/css
http://charitynavigator.org/_css_...al.css?addab28d17fd875d431682cc9f664cf987ba3e6fpreloadtext/css
http://charitynavigator.org/_css_...le.css?addab28d17fd875d431682cc9f664cf987ba3e6fpreloadtext/css
https://fonts.googleapis.com/css?family=Oswald:200,300,400,600&display=swappreloadtext/css
http://charitynavigator.org/_css_...le.css?addab28d17fd875d431682cc9f664cf987ba3e6fstylesheettext/css
http://charitynavigator.org/_css_...ve.css?addab28d17fd875d431682cc9f664cf987ba3e6fstylesheettext/css
http://charitynavigator.org/_css_...al.css?addab28d17fd875d431682cc9f664cf987ba3e6fstylesheettext/css
https://fonts.googleapis.com/css?family=Oswald:200,300,400,600&display=swapstylesheettext/css
https://ajax.googleapis.com/ajax/...jqueryui/1.10.4/themes/smoothness/jquery-ui.cssstylesheet
http://charitynavigator.org/_css_...fg.css?addab28d17fd875d431682cc9f664cf987ba3e6fstylesheettext/css
http://charitynavigator.org/_css_...nt.css?addab28d17fd875d431682cc9f664cf987ba3e6fstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
36 13 49


Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type
https://ajax.googleapis.com/ajax/libs/jquery/1.12.2/jquery.min.js
https://ajax.googleapis.com/ajax/libs/jqueryui/1.10.4/jquery-ui.min.js
https://code.jquery.com/jquery-migrate-1.2.1.min.js
http://charitynavigator.org/_js_/parsley.min.js
http://charitynavigator.org/_js_/...ity.js?addab28d17fd875d431682cc9f664cf987ba3e6ftext/javascript
https://www.google.com/recaptcha/...render=6LeQ97gUAAAAALWUcJVI1rJ1gu5EEtraTWTYZAsw
text/javascript
http://charitynavigator.org/_js_/...ter.js?addab28d17fd875d431682cc9f664cf987ba3e6f
http://charitynavigator.org/_js_/...ies.js?addab28d17fd875d431682cc9f664cf987ba3e6f
https://www.gstatic.com/firebasejs/6.2.3/firebase-app.js
https://www.gstatic.com/firebasejs/6.2.3/firebase-performance-standalone.js
http://charitynavigator.org/_Inca...34d31c8e3a6e6fffd425f7e032f3&ns=2&cb=2101025365text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blog.charitynavigator.orgBlog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
393
Excellent! You do have a lot of root domains (393) linked to your site charitynavigator.org.

393
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 11,294
  Facebook Shares 24,863
  Facebook Comments 3,249
  Tweets 1,852
  LinkedIn 679

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/charitynavigator
Twitter Accounthttp://twitter.com/CharityNav
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site charitynavigator.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
40,585th most visited website in the world.
10,336th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - charitynavigator.org) hosted on the same server as charitynavigator.org (ip : 107.154.137.226).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 107.154.137.226) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
18 years, 179 days old ( 1st registered on : 2001-06-15 )

excellent, the domain age is old enough.

Domain Expires
unknown from today ( expires on : 1969-12-31 )



Domain Info
charitynavigator.org ( 20 characters )

Domain Registrar : Public Interest Registry

Domain Created On Last Modified On Expires On
2001-06-15 2001-06-15 1969-12-31
18 years, 179 days old 18 years, 179 days ago unknown from today
18 years, 179 days old


Domain Name Servers used by charitynavigator.org
DNS Name IP Address
ns1.dnsmadeeasy.com208.80.124.2
ns4.dnsmadeeasy.com208.80.127.2
ns3.dnsmadeeasy.com208.80.125.2
ns0.dnsmadeeasy.com208.94.148.2
ns2.dnsmadeeasy.com208.80.126.2


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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