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childline.org.uk favicon childline.org.uk

Excellent Practice32
Improvement Could be Made12
Critical Issues to Attend5
Mar 28, 2020 07:34 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Write more in-depth content on the topics of your page.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Move the 7 inline css components to an external style sheet file.
  • ...     54
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   forum   money   planet   television   tickets  

Childline | Childline

Words count: 2    Unique Words: 1    Length: 21 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Childline 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Get help and advice about a wide range of issues, call us on 0800 1111, talk to a counsellor online, send Childline an email or post on the message boards.

Words count: 28    Length: 155 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Childline | Childline www.childline.org.uk/
Get help and advice about a wide range of issues, call us on 0800 1111, talk to a counsellor online, send Childline an email or post on the message boards.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  advice  alt  boards  box  build  calm  chat  childline  confidentiality  contacting  cookies  cope  counsellor  depression  enter  feel  game  good  locker  logged  menu  message  mood  online  people  press  ready  search  share  sign  site  submenu  support  track  videos  waiting  watch  worries  young 

Top 20 Keywords
Total Terms Count: 950

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
feel 22 2.32%
childline 19 2.00%
chat 15 1.58%
support 10 1.05%
boards 10 1.05%
message 9 0.95%
counsellor 8 0.84%
advice 8 0.84%
worries 7 0.74%
mood 7 0.74%
share 7 0.74%
people 6 0.63%
search 6 0.63%
game 6 0.63%
logged 6 0.63%
waiting 6 0.63%
track 5 0.53%
calm 5 0.53%
access 5 0.53%
site 5 0.53%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


We're here for you
Got a problem you want to share?
Mood journal
Share your ideas and help others
How are you feeling?
Advice right now
Types of mental health issues
Self-harm coping techniques
Calm zone
Building confidence and self-esteem
Need to talk?
Get support
Contacting Childline
Message boards
About Childline
Support and advice for you
Boost Your Mood
Build Your Happy Place
Binge eating
Wall of Expression
Child refugees and asylum seekers
Contacting Childline
Session Timeout Confirmation Alert
Session Timeout Alert
Chat Ready Alert




Call us free on 0800 1111
<I> (28)
<STRONG> (8)It looks like you have JavaScript turned off
Feeling excellent, great or amazing? Share that positive feeling.
We want to know what's making you feel good. 
Feeling okay? Or maybe you're unsure about things?
Feeling bad about something? It's always better out than in so try sharing your feelings.
It can be hard to cope sometimes. But you're not alone.
Stress can affect your mood. But simple things can make you feel in control.
Anyone can feel depressed. But there's lots of ways to change how you feel.

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://childline.org.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://childline.org.uk/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.70 seconds - 23.10 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.31 s 0.02 s 0.02 s 0.00 s 1.29 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
16 Kb (16,169 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
16 Kb (16,169 bytes) 7 Kb (6,605 bytes) 10 Kb (9,564 bytes) 69.06 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
7 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.childline.org.uk/ and http://childline.org.uk are resolved to the same url :https://www.childline.org.uk/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://www.childline.org.uk/.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 18 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
139 5 144

You have more than 100 links (144).

Internal Links (link to pages within this domain) - 139
URL Anchor Text
http://childline.org.uk/#navigationSkip to navigation
http://childline.org.uk/#mainSkip to content
http://childline.org.uk/legal/cookies/Find out more here
http://childline.org.uk/about/about-childline/About Childline
http://childline.org.uk/get-support/contacting-childline/Contacting Childline
http://childline.org.uk/about/confidentiality-promise/Confidentiality promise
http://childline.org.uk/info-...ine-mobile-safety/cover-tracks/Cover your tracks
http://childline.org.uk/info-advice/Info and advice Menu. Press AL...
http://childline.org.uk/info-advice/bullying-abuse-safety/Bullying, abuse, safety & the ...
http://childline.org.uk/info-advice/you-your-body/You & your body
http://childline.org.uk/info-...ullying-abuse-safety/deaf-zone/Deaf Zone
http://childline.org.uk/info-advice/your-feelings/Your feelings
http://childline.org.uk/info-...vice/friends-relationships-sex/Friends, relationships & sex
http://childline.org.uk/info-advice/home-families/Home and families
http://childline.org.uk/info-advice/school-college-and-work/School, college & work
http://childline.org.uk/info-...ullying/bullying-cyberbullying/We're here for you
http://childline.org.uk/info-...ullying/bullying-cyberbullying/We're here for all young peopl...
http://childline.org.uk/get-support/Get support Menu. Press ALT an...
http://childline.org.uk/get-support/1-2-1-counsellor-chat/1-2-1 counsellor chat
http://childline.org.uk/get-support/contacting-childline/Contacting Childline
http://childline.org.uk/get-support/message-boards/Message boards
http://childline.org.uk/get-support/ask-sam/Ask Sam
http://childline.org.uk/get-s.../contacting-childline-in-welsh/Childline Cymru
http://childline.org.uk/get-support/ask-sam/Got a problem you want to shar...
http://childline.org.uk/get-support/ask-sam/Why not Ask Sam! You can also ...
http://childline.org.uk/toolbox/Toolbox Menu. Press ALT and EN...
http://childline.org.uk/toolbox/for-me/For Me: The Childline app
http://childline.org.uk/toolbox/art-box/Art box
http://childline.org.uk/toolbox/image-gallery/Image gallery
http://childline.org.uk/toolbox/calm-zone/Calm zone
http://childline.org.uk/locker/#journalMood journal
http://childline.org.uk/locker/#journalGo to your locker to track you...
http://childline.org.uk/get-involved/Get involved Menu. Press ALT a...
http://childline.org.uk/get-involved/real-life-stories/Real life stories
http://childline.org.uk/get-involved/childline-social-media/Childline on social media
http://childline.org.uk/get-support/message-boards/Message boards
http://childline.org.uk/get-support/message-boards/Share your ideas and help othe...
http://childline.org.uk/get-support/message-boards/Join our message boards and sh...
http://childline.org.uk/login/Your Locker Sign in
http://childline.org.uk/registration/Your Locker Sign up
http://childline.org.uk/about/about-childline/About Childline
http://childline.org.uk/get-support/contacting-childline/Contacting Childline
http://childline.org.uk/about/confidentiality-promise/Confidentiality promise
http://childline.org.uk/info-...ine-mobile-safety/cover-tracks/Cover your tracks
http://childline.org.uk/sitemap/Menu ...
http://childline.org.uk/login/?returnPath=/locker/Your lockerLocker ...
http://childline.org.uk/login/?returnPath=%2fSign in
http://childline.org.uk/login/?returnPath=%2fSign in
http://childline.org.uk/info-...-night/?in_type=night-time-linkSometimes things feel worse at...
http://childline.org.uk/info-...eeping/?in_type=night-time-linkIf you're struggling to get to...
http://childline.org.uk/toolbox/calm-zone/If you're feeling overwhelmed ...
http://childline.org.uk/get-s...ards/boards/threads/?roomid=240Good days message board
http://childline.org.uk/toolbox/art-box/Art box
http://childline.org.uk/get-involved/Get involved
http://childline.org.uk/get-support/message-boards/Good days
http://childline.org.uk/toolbox/art-box/Art box
http://childline.org.uk/info-...-and-work/life-issues-planning/your future
http://childline.org.uk/locker/your locker
http://childline.org.uk/info-...our-feelings/feelings-emotions/feelings and emotions
http://childline.org.uk/get-support/Get support
http://childline.org.uk/get-support/message-boards/message boards
http://childline.org.uk/info-...getting-help/asking-adult-help/Ask an adult for help
http://childline.org.uk/get-support/Get support
http://childline.org.uk/info-advice/bullying-abuse-safety/bullying, abuse and safety
http://childline.org.uk/info-advice/your-feelings/your feelings
http://childline.org.uk/toolb...videos/managing-stress-anxiety/Watch a video
http://childline.org.uk/toolbox/games/wall-of-expressionold/Wall of Expression game
http://childline.org.uk/locker/Track your mood
http://childline.org.uk/info-...motions/depression-feeling-sad/depression and feeling sad
http://childline.org.uk/info-...uilding-confidence-self-esteem/Build your confidence and self...
http://childline.org.uk/get-support/Get support
http://childline.org.uk/info-...issues/?in_type=night-time-linkTypes of mental health issues
http://childline.org.uk/info-...issues/?in_type=night-time-linkWorried about mental health? F...
http://childline.org.uk/info-...niques/?in_type=night-time-linkSelf-harm coping techniques
http://childline.org.uk/info-...niques/?in_type=night-time-linkSelf-harm can feel like a way ...
http://childline.org.uk/toolbox/calm-zone/Calm zone
http://childline.org.uk/toolbox/calm-zone/If you're feeling overwhelmed ...
http://childline.org.uk/info-...esteem/?in_type=night-time-linkBuilding confidence and self-e...
http://childline.org.uk/info-...esteem/?in_type=night-time-linkMany people struggle with thei...
http://childline.org.uk/get-support/Get support
http://childline.org.uk/get-support/We're here for you on the phon...
http://childline.org.uk/get-s...ldline/?in_type=night-time-linkContacting Childline
http://childline.org.uk/get-s...ldline/?in_type=night-time-linkCall us free on 0800 1111 or f...
http://childline.org.uk/get-support/message-boards/Message boards

External Links (link to pages on other websites) - 5
URL Anchor Text
http://www.google.com/Hide page

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
30 6 24

24 images do not have Alt values.

Image URL - 30
http://childline.org.uk/globa...childline-avatars_1_default70.jpg?width=70&mode=maxChildline Avatar
http://childline.org.uk/globa...childline-avatars_1_default70.jpg?width=70&mode=maxChildline Avatar
http://childline.org.uk/Content/Images/CL-logo-black-02.pngChildline logo - Return to hom...
http://childline.org.uk/Content/Images/CL-strapline-black-02.pngOnline. On the phone. Anytime.
http://childline.org.uk/Content/Images/CL-logo-black-02.pngReturn to home page
http://childline.org.uk/Content/Images/CL-strapline-black-02.pngOnline. On the phone. Anytime.

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 1 1

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
6 3 9

You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://childline.org.uk/toolbox/games/wall-of-expressionold/Wall of Expression game

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttp://www.facebook.com/childline
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site childline.org.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
90,448th most visited website in the world.
1,296th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain childline.org.uk is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 149 days old ( 1st registered on : 1996-11-07 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 216 days from today ( expires on : 2020-11-07 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
childline.org.uk ( 16 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-11-07 2019-11-03 2020-11-07
23 years, 149 days old 0 years, 153 days ago 0 years, 216 days from today
23 years, 149 days old

Domain Name Servers used by childline.org.uk
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 216 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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