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Excellent Practice28
Improvement Could be Made11
Critical Issues to Attend10
Jun 18, 2025 09:59 PM

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Detailed Reviews

Related Category
Most related categories of this website.

careers   courses   dog   government   institute   science   technology   video  

Title
Defense One

Words count: 2    Unique Words: 2    Length: 11 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Defense One provides news, analysis, and ideas about the future of national security to defense and industry leaders, innovative decision-makers, and in...

Words count: 22    Length: 155 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Defense One www.defenseone.com/
Defense One provides news, analysis, and ideas about the future of national security to defense and industry leaders, innovative decision-makers, and in...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agency  air  army  audrey  budget  business  chief  china  content  decker  defense  department  drone  executive  federal  future  government  human  ideas  june  lsquo  management  mdash  military  national  navy  newsletter  office  operations  policy  privacy  rsquo  secretary  security  select  services  systems  threats  time  war 

Top 20 Keywords
Total Terms Count: 1,627

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
department 44 2.70%
defense 31 1.91%
rsquo 29 1.78%
mdash 21 1.29%
june 20 1.23%
threats 15 0.92%
agency 14 0.86%
select 14 0.86%
government 12 0.74%
army 11 0.68%
air 11 0.68%
budget 11 0.68%
business 10 0.61%
navy 10 0.61%
federal 10 0.61%
military 9 0.55%
executive 9 0.55%
chief 8 0.49%
drone 8 0.49%
security 8 0.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
127290000040061

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Army expects to make more than a million artillery shells next year

<H2>

(27)
Armaments chief says new factories, streamlined processes will hit goal just a few months late.
China's burgeoning drone arsenal shows power of civil-military fusion
AUKUS review emerged after talks with counterparts, SecDef says
F-35 engine upgrade hits delay, casting doubt on timeline
‘Yesterday’s facilities,’ unstable workforce among base commanders’ worries
Building trust at the speed of mission: Why identity is the new frontline in DoD cybersecurity
The D Brief: Will US strike Iran?; China’s orbital gray zone; Army’s artillery production; Europe’s fighter-jet spat; And a bit more.
China is bringing gray-zone warfare to space
Spat over Europe’s next-gen fighter program spills over at Paris Air Show
Securing the Federal Cloud: Adapting to Evolving Threats
The D Brief: Israel’s new war aim; NATO’s new concepts; China’s drones; Misinfo follows MN murders; And a bit more.
The Navy’s dynamic sub-hunting duo
‘If Russia is coming, then we will bring the war to Russia’: Inside NATO’s muscular new deterrence plans
Voices
Boeing says they can build F/A-XX *and* F-47, rejecting SecNav's concerns
Lockheed says new upgrade package for F-35 is ready
The D Brief: Israeli campaign ‘a blueprint’; War shadows Paris airshow; Defense execs turn Army O-5s; Marine detains LA vet; And a bit more.
Weapons, wariness, and war: Paris Air Show opens amid uncertainty
Four scenarios for the Middle East, from a former IDF intel chief
Is gun violence depressing military recruiting?
The D Brief: Israel bombs Iran; Courts debate Guard deployment; Navy merges drone efforts; SecDef pressed on firings; And a bit more.
Mossad agents sabotaged Iranian defenses as airstrikes began, Israeli official says
How drone warfare fares in the 2026 budget
Hegseth says chief of naval operations nomination is coming ‘in due time’
The D Brief: Will Israel attack Iran?; CJCS sees no “invasion”; Budget testimony; AUKUS under review; And a bit more.
The military must remain nonpartisan. America depends on it
Lawmakers rip into defense secretary over flat Pentagon budget

<H3>

(29)
Trump's recent executive orders are just one step in a race against a competitor with a very long lead.
Hegseth cites “long, personal conversations” with UK, Aussie defense ministers.
Critical design review has been pushed back a year, according to Pratt & Whitney.
From sinkholes to policing shortages, military leaders laid out their concerns at a Maryland-wide conference.
As threats and priorities evolve, modern identity solutions enable secure, scalable defense operations.
Space is increasingly looking like the South China Sea.
Public bickering between France and Germany doesn’t bode well for the continent’s efforts to build up military capability.
Experts urge modern cloud security, agile procurement, and a product-based culture to address federal cloud challenges and resource gaps.
Future operations will lean on manned-unmanned platforms—MQ-4C Triton and Boeing’s P-8A—and a single digital dashboard.
Europe and the United States are more aligned than some headlines suggest—but they have different perceptions of the threat.
China's burgeoning drone arsenal shows power of civil-military fusion
What’s missing from Trump’s nuclear diplomacy
Russia aims to ride the BRICS to AI victory
The ‘buy-American’ push is backfiring
Defense chief adds that Qatari-747 conversion won’t affect its Air Force One contract.
The TR-3 upgrade is more than two years late and has been plagued by software-development problems.
U.S. defense companies, at least, hope to assuage European fears about Washington’s reliability.
The collapse of Hezbollah, Hamas, and Assad presented an “opportunity” for Israel to expand its war across the Middle East, Amos Yadlin said.
Perhaps the problem is not that young people are insufficiently patriotic, but that they have been fighting a war, daily, for their entire lives. 
Covert units inside Iran used precision-guided weapons and vehicle-mounted systems to suppress air defenses, an Israeli security official said in remarks distributed to press.
The president’s proposal leans heavily on one-time reconciliation dollars.
Lawmakers question firings of, and lack of replacements for, senior military leadership.
The soldiers who cheered partisan applause lines at Fort Bragg, and their leaders, erred in a spectacular way.
The Pentagon is counting on one-time funds from a reconciliation bill to fund investments in shipbuilding and missile defense.
<I> (4)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
27.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.10 seconds - 1,967.52 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
28.11 s 0.22 s 0.20 s 0.05 s 15.74 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
197 Kb (196,752 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
197 Kb (196,752 bytes) 13 Kb (12,850 bytes) 184 Kb (183,902 bytes) 6.99 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (e****@example.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.defenseone.com/ and http://defenseone.com are resolved to the same url :https://www.defenseone.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://defenseone.com/?oref=d1-nav
http://defenseone.com/about/?oref=d1-nav
http://defenseone.com/newsletters/?oref=d1-nav
http://defenseone.com/topic/podcast/?oref=d1-nav
http://defenseone.com/insights/?oref=d1-nav
http://defenseone.com/threats/?oref=d1-nav
http://defenseone.com/policy/?oref=d1-nav
http://defenseone.com/business/?oref=d1-nav
http://defenseone.com/technology/?oref=d1-nav
http://defenseone.com/defense-systems/?oref=d1-nav
http://defenseone.com/ideas/?oref=d1-nav
http://defenseone.com/events/?oref=d1-nav
http://defenseone.com/about/?oref=d1-nav
http://defenseone.com/newsletters/?oref=d1-nav
http://defenseone.com/topic/podcast/?oref=d1-nav
http://defenseone.com/insights/?oref=d1-nav
http://defenseone.com/threats/?oref=d1-nav
http://defenseone.com/policy/?oref=d1-nav
http://defenseone.com/business/?oref=d1-nav
http://defenseone.com/technology/?oref=d1-nav
http://defenseone.com/defense-systems/?oref=d1-nav
http://defenseone.com/ideas/?oref=d1-nav
http://defenseone.com/events/?oref=d1-nav
http://defenseone.com/topic/army/?oref=d1-nav-trending
http://defenseone.com/topic/ukraine/?oref=d1-nav-trending
http://defenseone.com/topic/middle-east/?oref=d1-nav-trending
http://defenseone.com/topic/congress/?oref=d1-nav-trending
http://defenseone.com/topic/china/?oref=d1-nav-trending
http://defenseone.com/topic/air-force/?oref=d1-nav-trending
http://defenseone.com/topic/nato/?oref=d1-nav-trending
http://defenseone.com/defen...y-shells-next-year/406132/?oref=rf-homepage-top-story
http://defenseone.com/defen...y-shells-next-year/406132/?oref=rf-homepage-top-story
http://defenseone.com/defense-systems?oref=d1-homepage-top-story
http://defenseone.com/defen...y-shells-next-year/406132/?oref=d1-homepage-top-story
http://defenseone.com/defen...y-shells-next-year/406132/?oref=d1-homepage-top-story
http://defenseone.com/techn...e-warfare-fares-2026-budget/406046/?oref=d1-skybox-hp
http://defenseone.com/polic...-nomination-coming-due-time/406044/?oref=d1-skybox-hp
http://defenseone.com/polic...y-over-flat-pentagon-budget/406002/?oref=d1-skybox-hp
http://defenseone.com/polic...tional-2026-budget-proposal/405997/?oref=d1-skybox-hp
http://defenseone.com/techn...impses-navys-robotic-future/405973/?oref=d1-skybox-hp
http://defenseone.com/techn...e-warfare-fares-2026-budget/406046/?oref=d1-skybox-hp
http://defenseone.com/polic...-nomination-coming-due-time/406044/?oref=d1-skybox-hp
http://defenseone.com/polic...y-over-flat-pentagon-budget/406002/?oref=d1-skybox-hp
http://defenseone.com/polic...tional-2026-budget-proposal/405997/?oref=d1-skybox-hp
http://defenseone.com/techn...impses-navys-robotic-future/405973/?oref=d1-skybox-hp
http://defenseone.com/ideas...il-military-fusion/406118/?oref=d1-featured-river-top
http://defenseone.com/ideas?oref=d1-featured-river-top
http://defenseone.com/ideas...il-military-fusion/406118/?oref=d1-featured-river-top
http://defenseone.com/business?oref=d1-featured-river-secondary
http://defenseone.com/busin...-secdef-says/406173/?oref=d1-featured-river-secondary
http://defenseone.com/business?oref=d1-featured-river-secondary
http://defenseone.com/busin...ubt-timeline/406172/?oref=d1-featured-river-secondary
http://defenseone.com/threats?oref=d1-featured-river-secondary
http://defenseone.com/threa...ders-worries/406169/?oref=d1-featured-river-secondary
http://defenseone.com/threa...e-d-brief-june-18-2025/406160/?oref=d1-homepage-river
http://defenseone.com/threats?oref=d1-homepage-river
http://defenseone.com/threa...e-d-brief-june-18-2025/406160/?oref=d1-homepage-river
http://defenseone.com/threa...rey-zone-warfare-space/406146/?oref=d1-homepage-river
http://defenseone.com/threats?oref=d1-homepage-river
http://defenseone.com/threa...rey-zone-warfare-space/406146/?oref=d1-homepage-river
http://defenseone.com/busin...ls-over-paris-air-show/406133/?oref=d1-homepage-river
http://defenseone.com/business?oref=d1-homepage-river
http://defenseone.com/busin...ls-over-paris-air-show/406133/?oref=d1-homepage-river
http://defenseone.com/threa...e-d-brief-june-17-2025/406125/?oref=d1-homepage-river
http://defenseone.com/threats?oref=d1-homepage-river
http://defenseone.com/threa...e-d-brief-june-17-2025/406125/?oref=d1-homepage-river
http://defenseone.com/defen...ynamic-sub-hunting-duo/406121/?oref=d1-homepage-river
http://defenseone.com/defense-systems?oref=d1-homepage-river
http://defenseone.com/defen...ynamic-sub-hunting-duo/406121/?oref=d1-homepage-river
http://defenseone.com/threa...r-new-deterrence-plans/406119/?oref=d1-homepage-river
http://defenseone.com/threats?oref=d1-homepage-river
http://defenseone.com/threa...r-new-deterrence-plans/406119/?oref=d1-homepage-river
http://defenseone.com/voices/peter-w-singer/6764/?oref=d1-hp-voices-module
http://defenseone.com/ideas...ivil-military-fusion/406118/?oref=d1-hp-voices-module
http://defenseone.com/voices/daniel-shapiro/12765/?oref=d1-hp-voices-module
http://defenseone.com/ideas...ps-nuclear-diplomacy/405652/?oref=d1-hp-voices-module
http://defenseone.com/voices/ivana-stradner/17581/?oref=d1-hp-voices-module
http://defenseone.com/ideas...ide-brics-ai-victory/405847/?oref=d1-hp-voices-module
http://defenseone.com/voices/emma-ashford/27099/?oref=d1-hp-voices-module
http://defenseone.com/ideas...ican-push-backfiring/405859/?oref=d1-hp-voices-module
http://defenseone.com/threa...ning-about-fpv-drones/405794/?oref=d1-rail-podcast-hp
http://defenseone.com/topic/podcast/?oref=d1-rail-podcast-hp
http://defenseone.com/ideas...t-conference-wire-day-2/386342/?oref=d1-rail-video-hp
http://defenseone.com/asset...human-or-not/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/asset...human-or-not/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/asset...human-or-not/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/asset...human-or-not/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/asset...tal-lifeline/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/asset...tal-lifeline/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/asset...tal-lifeline/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/asset...tal-lifeline/portal/?oref=d1-sidebar-insights-reports
http://defenseone.com/busin...cting-secnavs-concerns/406115/?oref=d1-homepage-river
http://defenseone.com/business?oref=d1-homepage-river
http://defenseone.com/busin...cting-secnavs-concerns/406115/?oref=d1-homepage-river
http://defenseone.com/busin...ade-package-f-35-ready/406110/?oref=d1-homepage-river
http://defenseone.com/business?oref=d1-homepage-river
http://defenseone.com/busin...ade-package-f-35-ready/406110/?oref=d1-homepage-river
http://defenseone.com/threa...e-d-brief-june-16-2025/406096/?oref=d1-homepage-river
http://defenseone.com/threats?oref=d1-homepage-river
http://defenseone.com/threa...e-d-brief-june-16-2025/406096/?oref=d1-homepage-river
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
159 36 195


Too many links (195), it may be considered as spam!

Internal Links (link to pages within this domain) - 159
URL Anchor Text
http://defenseone.com/#mainSkip to Content
http://defenseone.com/?oref=d1-nav
http://defenseone.com/about/?oref=d1-navAbout
http://defenseone.com/newsletters/?oref=d1-navNewsletters
http://defenseone.com/topic/podcast/?oref=d1-navPodcast
http://defenseone.com/insights/?oref=d1-navInsights
http://defenseone.com/threats/?oref=d1-navThreats
http://defenseone.com/policy/?oref=d1-navPolicy
http://defenseone.com/business/?oref=d1-navBusiness
http://defenseone.com/technology/?oref=d1-navScience & Tech
http://defenseone.com/defense-systems/?oref=d1-navSYSTEMS
http://defenseone.com/ideas/?oref=d1-navIdeas
http://defenseone.com/events/?oref=d1-navEvents
http://defenseone.com/topic/armyArmy
http://defenseone.com/topic/navyNavy
http://defenseone.com/topic/marine-corpsMarine Corps
http://defenseone.com/topic/air-forceAir Force
http://defenseone.com/topic/space-forceSpace Force
http://defenseone.com/about/?oref=d1-navAbout
http://defenseone.com/newsletters/?oref=d1-navNewsletters
http://defenseone.com/topic/podcast/?oref=d1-navPodcast
http://defenseone.com/insights/?oref=d1-navInsights
http://defenseone.com/rss/all/
http://defenseone.com/threats/?oref=d1-navThreats
http://defenseone.com/policy/?oref=d1-navPolicy
http://defenseone.com/business/?oref=d1-navBusiness
http://defenseone.com/technology/?oref=d1-navScience & Tech
http://defenseone.com/#Services
http://defenseone.com/topic/armyArmy
http://defenseone.com/topic/navyNavy
http://defenseone.com/topic/marine-corpsMarine Corps
http://defenseone.com/topic/air-forceAir Force
http://defenseone.com/topic/space-forceSpace Force
http://defenseone.com/defense-systems/?oref=d1-navSYSTEMS
http://defenseone.com/ideas/?oref=d1-navIdeas
http://defenseone.com/events/?oref=d1-navEvents
http://defenseone.com/topic/army/?oref=d1-nav-trendingArmy
http://defenseone.com/topic/ukraine/?oref=d1-nav-trendingUkraine
http://defenseone.com/topic...middle-east/?oref=d1-nav-trendingMiddle East
http://defenseone.com/topic/congress/?oref=d1-nav-trendingCongress
http://defenseone.com/topic/china/?oref=d1-nav-trendingChina
http://defenseone.com/topic/air-force/?oref=d1-nav-trendingAir Force
http://defenseone.com/topic/nato/?oref=d1-nav-trendingNATO
http://defenseone.com/defen...06132/?oref=rf-homepage-top-story$(function() { GEMG.HoverG...
http://defenseone.com/defen...06132/?oref=rf-homepage-top-story
http://defenseone.com/defen...ystems?oref=d1-homepage-top-storyDefense Systems
http://defenseone.com/defen...06132/?oref=d1-homepage-top-storyArmy expects to make more than...
http://defenseone.com/defen...06132/?oref=d1-homepage-top-storyArmaments chief says new facto...
http://defenseone.com/techn...-budget/406046/?oref=d1-skybox-hpHow drone warfare fares in the...
http://defenseone.com/polic...ue-time/406044/?oref=d1-skybox-hpHegseth says chief of naval op...
http://defenseone.com/polic...-budget/406002/?oref=d1-skybox-hpLawmakers rip into defense sec...
http://defenseone.com/polic...roposal/405997/?oref=d1-skybox-hpUSAF slashes F-35 buy, boosts ...
http://defenseone.com/techn...-future/405973/?oref=d1-skybox-hpUncrewed battle groups? DARPA,...
http://defenseone.com/techn...-budget/406046/?oref=d1-skybox-hpHow drone warfare fares in the...
http://defenseone.com/polic...ue-time/406044/?oref=d1-skybox-hpHegseth says chief of naval op...
http://defenseone.com/polic...-budget/406002/?oref=d1-skybox-hpLawmakers rip into defense sec...
http://defenseone.com/polic...roposal/405997/?oref=d1-skybox-hpUSAF slashes F-35 buy, boosts ...
http://defenseone.com/techn...-future/405973/?oref=d1-skybox-hpUncrewed battle groups? DARPA,...
http://defenseone.com/ideas...06118/?oref=d1-featured-river-top$(function() { GEMG.HoverG...
http://defenseone.com/ideas?oref=d1-featured-river-topIdeas
http://defenseone.com/ideas...06118/?oref=d1-featured-river-topChina's burgeoning drone arsen...
http://defenseone.com/busin...?oref=d1-featured-river-secondaryBusiness
http://defenseone.com/busin...?oref=d1-featured-river-secondaryAUKUS review emerged after tal...
http://defenseone.com/busin...?oref=d1-featured-river-secondaryBusiness
http://defenseone.com/busin...?oref=d1-featured-river-secondaryF-35 engine upgrade hits delay...
http://defenseone.com/threa...?oref=d1-featured-river-secondaryThreats
http://defenseone.com/threa...?oref=d1-featured-river-secondary‘Yesterday’s facilities,’ unst...
http://defenseone.com/spons...ontline-dod-cybersecurity/405947/$(function() { GEMG.HoverG...
http://defenseone.com/spons...ontline-dod-cybersecurity/405947/Building trust at the speed of...
http://defenseone.com/threa...25/406160/?oref=d1-homepage-river$(function() { GEMG.HoverG...
http://defenseone.com/threats?oref=d1-homepage-riverThreats
http://defenseone.com/threa...25/406160/?oref=d1-homepage-riverThe D Brief: Will US strike Ir...
http://defenseone.com/threa...ce/406146/?oref=d1-homepage-river$(function() { GEMG.HoverG...
http://defenseone.com/threats?oref=d1-homepage-riverThreats
http://defenseone.com/threa...ce/406146/?oref=d1-homepage-riverChina is bringing gray-zone wa...
http://defenseone.com/rss/all/
http://defenseone.com/busin...ow/406133/?oref=d1-homepage-river$(function() { GEMG.HoverG...
http://defenseone.com/business?oref=d1-homepage-riverBusiness
http://defenseone.com/busin...ow/406133/?oref=d1-homepage-riverSpat over Europe’s next-gen fi...
http://defenseone.com/asset...adapting-evolving-threats/portal/$(function() { GEMG.HoverG...
http://defenseone.com/asset...adapting-evolving-threats/portal/Securing the Federal Cloud: Ad...
http://defenseone.com/threa...25/406125/?oref=d1-homepage-river$(function() { GEMG.HoverG...
http://defenseone.com/threats?oref=d1-homepage-riverThreats
http://defenseone.com/threa...25/406125/?oref=d1-homepage-riverThe D Brief: Israel’s new war ...
http://defenseone.com/defen...uo/406121/?oref=d1-homepage-river$(function() { GEMG.HoverG...
http://defenseone.com/defense-systems?oref=d1-homepage-riverDefense Systems
http://defenseone.com/defen...uo/406121/?oref=d1-homepage-riverThe Navy’s dynamic sub-hunting...
http://defenseone.com/threa...ns/406119/?oref=d1-homepage-river$(function() { GEMG.HoverG...
http://defenseone.com/threats?oref=d1-homepage-riverThreats
http://defenseone.com/threa...ns/406119/?oref=d1-homepage-river‘If Russia is coming, then we ...
http://defenseone.com/voice...er/6764/?oref=d1-hp-voices-modulePeter W. Singer
http://defenseone.com/ideas.../406118/?oref=d1-hp-voices-moduleChina's burgeoning drone arsen...
http://defenseone.com/voice...o/12765/?oref=d1-hp-voices-moduleDaniel B. Shapiro
http://defenseone.com/ideas.../405652/?oref=d1-hp-voices-moduleWhat’s missing from Trump’s nu...
http://defenseone.com/voice...r/17581/?oref=d1-hp-voices-moduleIvana Stradner
http://defenseone.com/ideas.../405847/?oref=d1-hp-voices-moduleRussia aims to ride the BRICS ...
http://defenseone.com/voice...d/27099/?oref=d1-hp-voices-moduleEmma Ashford
http://defenseone.com/ideas.../405859/?oref=d1-hp-voices-moduleThe ‘buy-American’ push is bac...
http://defenseone.com/threa...s/405794/?oref=d1-rail-podcast-hpSponsored ...
http://defenseone.com/topic/podcast/?oref=d1-rail-podcast-hpPast Episodes
...

External Links (link to pages on other websites) - 36
URL Anchor Text
https://pubads.g.doubleclic...DTyped%252FBookmarked%26level%3D0
https://pubads.g.doubleclic...DTyped%252FBookmarked%26level%3D1
https://pubads.g.doubleclic...DTyped%252FBookmarked%26level%3D2
https://www.govexec.com/exercise-your-rights/Exercise Your Privacy Rights
https://about.govexec.com/connect/Advertise
https://dsm.forecastinternational.com/Forecast International
https://about.govexec.com/connect/Advertise
https://dsm.forecastinternational.com/DSM
https://www.facebook.com/DefenseOne
https://x.com/DefenseOne/
https://www.linkedin.com/company/defense-one/
https://www.govexec.com/exercise-your-rights/Exercise Your Privacy Rights
https://www.govexec.com/spo...lutions/405568/?oref=d1-skybox-hpsponsor content ...
https://www.govexec.com/spo...lutions/405568/?oref=d1-skybox-hpsponsor content ...
https://pubads.g.doubleclic...DTyped%252FBookmarked%26level%3D3
https://x.com/DefenseOne/
https://www.facebook.com/DefenseOne
https://www.linkedin.com/company/defense-one/
https://pubads.g.doubleclic...DTyped%252FBookmarked%26level%3D4
https://pubads.g.doubleclic...DTyped%252FBookmarked%26level%3D5
https://x.com/DefenseOne/
https://www.facebook.com/DefenseOne
https://www.linkedin.com/company/defense-one/
https://about.govexec.com/connect/Advertise
https://www.govexec.com/about/privacy-policy/Privacy Policy
https://www.govexec.com/about/terms-and-conditions/Terms & Conditions
https://www.nextgov.com/?oref=d1-footerNextgov/FCW
https://www.govexec.com/?oref=d1-footerGovernment Executive
https://www.route-fifty.com/?oref=d1-footerRoute Fifty
https://www.washingtontechnology.com/?oref=d1-footerWashington Technology
https://govtribe.com/?oref=d1-footerGovTribe
https://about.govexec.com/company/portfolio/More
https://www.govexec.com/about/privacy-policy/Learn more
https://www.govexec.com/about/privacy-policy/Privacy Policy
https://www.govexec.com/about/privacy-policy/Learn more
https://www.govexec.com/about/privacy-policy/Privacy Policy

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
82 18 64


64 images do not have Alt values.

Image URL - 82
URL ALT Text
https://www.facebook.com/tr?id=10155007044873614&ev=PageView&noscript=1
http://defenseone.com/static/defenseone/img/defense-one-logo.svgDefense One
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http://defenseone.com/static/defenseone/img/defense-one-logo.svgDefense One
http://defenseone.com/static/defenseone/img/defense-one-logo-small.svgDefense One
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https://cdn.defenseone.com/...edia/img/cd/2025/06/12/9066503/261x157.jpg?1749762378Army Sgt. Jacob Rosencrantz, r...
https://cdn.defenseone.com/...edia/img/cd/2025/06/12/8831221/261x157.jpg?1749760623Former Chief of Naval Operatio...
https://cdn.defenseone.com/...5/06/11/GettyImages_2219493385/261x157.jpg?1749669714Defense Secretary Pete Hegseth...
https://cdn.defenseone.com/...edia/img/cd/2025/06/11/9090396/261x157.jpg?1749667495U.S. Air Force Maj. Melanie "M...
https://cdn.defenseone.com/.../NOMARS_USX_1_Defiant_complete/261x157.jpg?1749607857The NOMARS program completed i...
https://cdn.defenseone.com/...nshot_2025_05_23_at_12.52.52PM/261x157.png?1748019206
https://cdn.defenseone.com/...edia/img/cd/2025/06/12/9066503/261x157.jpg?1749762378Army Sgt. Jacob Rosencrantz, r...
https://cdn.defenseone.com/...edia/img/cd/2025/06/12/8831221/261x157.jpg?1749760623Former Chief of Naval Operatio...
https://cdn.defenseone.com/...5/06/11/GettyImages_2219493385/261x157.jpg?1749669714Defense Secretary Pete Hegseth...
https://cdn.defenseone.com/...edia/img/cd/2025/06/11/9090396/261x157.jpg?1749667495U.S. Air Force Maj. Melanie "M...
https://cdn.defenseone.com/.../NOMARS_USX_1_Defiant_complete/261x157.jpg?1749607857The NOMARS program completed i...
https://cdn.defenseone.com/...nshot_2025_05_23_at_12.52.52PM/261x157.png?1748019206
https://cdn.defenseone.com/...025/06/17/GettyImages_2215211019/large.jpg?1750150489
https://cdn.defenseone.com/...5/06/17/GettyImages_2215211019/354x213.jpg?1750150489UAV monitoring and jamming dev...
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https://cdn.defenseone.com/..._Shot_2023_05_23_at_1.51.37_PM/300x181.png?1684886367
https://cdn.defenseone.com/media/img/cd/2025/06/17/D1_1/396x330.png?1750180905
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https://pubads.g.doubleclic...26referring_domain%3DTyped%252FBookmarked%26level%3D4
https://cdn.defenseone.com/media/img/cd/2025/06/16/9011772/large.jpg?1750108323
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https://cdn.defenseone.com/...edia/img/cd/2025/06/16/9115829/354x213.jpg?1750102655
https://cdn.defenseone.com/...edia/img/cd/2025/06/16/DB_lander/large.png?1750089351
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https://cdn.defenseone.com/...025/06/14/GettyImages_1769143137/large.jpg?1749895882
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https://cdn.defenseone.com/.../06/13/After_two_teachers_a_2500/large.jpg?1749834360
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https://cdn.defenseone.com/...edia/img/cd/2025/06/13/DB_lander/large.png?1749827213
https://cdn.defenseone.com/...ia/img/cd/2025/06/13/DB_lander/354x213.png?1749827213
https://cdn.defenseone.com/.../06/13/First_responders_gat_2500/large.jpg?1749825285
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https://cdn.defenseone.com/media/img/cd/2025/06/12/9066503/large.jpg?1749762378
https://cdn.defenseone.com/...edia/img/cd/2025/06/12/9066503/354x213.jpg?1749762378
https://cdn.defenseone.com/media/img/cd/2025/06/12/8831221/large.jpg?1749760623
https://cdn.defenseone.com/...edia/img/cd/2025/06/12/8831221/354x213.jpg?1749760623
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https://cdn.defenseone.com/...reenshot_2025_06_11_at_8.23.15PM/large.png?1749688150
https://cdn.defenseone.com/...enshot_2025_06_11_at_8.23.15PM/354x213.png?1749688150
https://cdn.defenseone.com/...025/06/11/GettyImages_2219493385/large.jpg?1749669714
https://cdn.defenseone.com/...5/06/11/GettyImages_2219493385/354x213.jpg?1749669714
https://cdn.defenseone.com/...06/10/Future_of_Cybersecurity_/292x220.png?1749607064Future of Cybersecurity
https://cdn.defenseone.com/...25/05/07/Information_Warfare-1/292x220.png?1746632337Information Warfare
https://cdn.defenseone.com/...3/25/Future_of_Naval_Warfare-1/292x220.png?1742933532Future of Naval Warfare
http://defenseone.com/static/defenseone/img/defense-one-logo.svgDefense One


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 4 4


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://fonts.googleapis.com/css2?family=Lobster&display=swapstylesheet
https://fonts.googleapis.co...:300,300i,400,400i,500,500i,700,700i,900&display=swapstylesheet
http://defenseone.com/stati...rd_party/bootstrap/bootstrap-4/css/base-bootstrap.cssstylesheettext/css
http://defenseone.com/static/compressed/django/css/defenseone-d595b4d74061.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
108 16 124


Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type
https://cdn.iubenda.com/cons/iubenda_cons.jstext/javascript
https://securepubads.g.doubleclick.net/tag/js/gpt.jstext/javascript
http://defenseone.com/static/compressed/django/js/aa393f5a998f.jstext/javascript
http://defenseone.com/static/base/js/frontend-lib/dist/app.js?v=20.17.0module
https://www.googletagmanager.com/gtag/js?id=G-8BVRXK2JG5
https://pub.doubleverify.com/dvtag/35293539/DV1478738/pub.js
https://www.google.com/recaptcha/api.js
http://defenseone.com/static/compressed/django/js/283ec54401bf.jstext/javascript
https://www.googleadservices.com/pagead/conversion_async.jstext/javascript
https://ak.sail-horizon.com/spm/spm.v1.min.jstext/javascript
https://cs.iubenda.com/autoblocking/3377244.jstext/javascript
text/javascript
text/javascript
text/javascript
text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://defenseone.com/newsletters/?oref=d1-navNewsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
83
Excellent! You do have a lot of root domains (83) linked to your site defenseone.com.

83
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/DefenseOne
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
70

Excellent! the website has a good Trustworthiness Score (70/100).

70
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site defenseone.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
70,319th most visited website in the world.
12,527th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (398 - ca.gov, windowsphone.com, handelsblatt.com, cornell.edu, o2.co.uk, strawberrynet.com, pampers.com, telenor.no, windows.net, viamichelin.it, doz.pl, pgeveryday.com, pg.com, viamichelin.com, generalmills.com, queensu.ca, myhome.ie, bl.uk, nycenet.edu, hanselman.com, viamichelin.de, ifema.es, nhm.ac.uk, bva-auctions.com, adeccousa.com, chevron.com, swin.edu.au, nuon.nl, bosch.com, touchnet.com, oxfam.org.uk, adecco.it, baraem.tv, skoda-avto.ru, chapman.edu, providence.org, mpsv.cz, extraspace.com, exchangeandmart.co.uk, tripplite.com, michelinman.com, edc.dk, silvan.dk, skoda-auto.cz, gjensidige.no, car.com, rspb.org.uk, frontiersin.org, brother.co.uk, benq.com, magnum4d.com.my, calgary.ca, arla.dk, oregonlottery.org, bea.gov, igi-global.com, grassvalley.com, stcloudstate.edu, arla.se, adecco.com, drinkaware.co.uk, icrc.org, swedish.org, americorps.gov, bd.dk, british-history.ac.uk, dodot.es, aph.gov.au, almalaurea.it, caa.co.uk, rotorooter.com, spies.dk, 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tombraideranniversary.com, luckybeard.net, ezpulltriggerassist.com, troostwijkauctions.de, sonation.net, polarisofruston.com, enteringthehealingground.com, lesensdesmots.com, reumplerecartuse.net, pampers.ph, psikolojikdanisman.org, botsfordlibrary.org, globeride.co.jp, jimmyjansson.com, saharadavenport.com, shbabonline.com, flyingpigeonproject.org, mindfulnesslife.org, bkr.nl, ppehrc.org, 2016iiisconferences.org, sanfranciscomagicparlor.com, spacecoastnerdfest.org, bravoauto.be, royalebeer.com, lahitapiola.fi, thegreenroutine.net, beauvoirfree.com, healthpromotion.ie, cekirgekalp.com, snalltaget.se, mitgas.de, turva.fi, electrodance.org, kvand.dk, laliga.com, valtiokonttori.fi, exploreadministration.fi, ontariohealth.ca, valtionvelka.fi, thecsl.org, ontariopalliativecarenetwork.ca, granskaforvaltningen.fi, swpublichealth.ca, icgb.eu, hpph.ca, utbudet.se, ontariorenalnetwork.ca, cancercareontario.ca, vismaonline.com, ruizdeinfante.org, lapecheronza.org, arera.it, omsystembolaget.se, goaheadandlikeit.com, cardenas-cardenas.com, cssz.cz, boots.no, suip.cz, helseboka.app, ercros.es, usahealthpills.com, hallakonsument.se, technologia.com, vigotski.net, freecagedbears.com, interparking.pl, 2chance.ca, csks.cz, haeavustuksia.fi, standaardboekhandel.be, dotsure.co.za, dluhopisrepubliky.cz, luontoon.fi, ares.gov.cz, aleusia.com, onkanyafactory.com, swiss-contribution.cz, agoria.be, gjensidige.se, oecd-events.org, czechspecials.cz, kvik.dk, valtiolla.fi, specim.fi, oxfamapps.org.uk, ceps.cz, aeoncompass.co.jp, nshss.org, richter.hu, arla.com, bidsandtenders.ca, misli.az, cala.co.uk, mr-play.de, autoweb.com, freshworks.io, capacitymedia.com, afpllc.com, shazam.net, haagen-dazs.co.uk, kemp.dk, haagendazs.com.pa, slhn.org, haagendazs.com.ky, utinaturen.fi, haagen-dazs.at, etchplay.com, goldspot.ca, haagendazs.com.my, haagendazs.com.sg, haagendazs.com.mx, haagendazs.co.kr, kov.se, starjob.cz, haagendazs.co.id, ibecacademy.ie, haagen-dazs.com.au, pampers.com.hr, furfire.org, haagendazs.co.nz, lavoro.gov.it, canberraconvention.com.au, montiboutique.com, spinnakerboutique.com, sugar.it, haagendazs.com.hk, oldelpaso.it, oldelpaso.dk, oldelpaso.gr, oldelpaso.is, oldelpaso.fr, oldelpaso.be, oldelpaso.no, oldelpaso.de, old-el-paso.at, oldelpaso.ie, oldelpaso.fi, oldelpaso.lt, oldelpaso.nl, oldelpaso.ca) hosted on the same server as defenseone.com (ip : 13.107.246.71).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.107.246.71) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 214 days old ( 1st registered on : 2004-12-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 150 days from today ( expires on : 2029-12-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
defenseone.com ( 14 characters )

Domain Registrar : Amazon Registrar, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2004-12-09 2024-03-04 2029-12-09
20 years, 214 days old 1 year, 128 days ago 4 years, 150 days from today
20 years, 214 days old


Domain Name Servers used by defenseone.com
DNS Name IP Address
ns1-02.azure-dns.com13.107.236.2
ns2-02.azure-dns.net150.171.21.2
ns3-02.azure-dns.org204.14.183.2
ns4-02.azure-dns.info208.84.5.2


You have a nice choice of domain name, which is of a right length (14 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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