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deseretnews.com favicon deseretnews.com

Excellent Practice36
Improvement Could be Made6
Critical Issues to Attend9
Dec 31, 2019 01:41 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Move the 22 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     50
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   festival   multimedia   museum   television   video  

Salt Lake City and Utah Breaking news, sports, entertainment and news headlines - Deseret News

Words count: 14    Unique Words: 12    Length: 94 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2
news 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school athletics.

Words count: 26    Length: 165 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Salt Lake City and Utah Breaking news, sports, ... www.deseretnews.com/
In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

board  byu  case  church  contributor  dec  december  dennis  deseret  disabilities  editorial  entertainment  featured  filed  follow  herrin  inclusion  indepth  it’s  jazz  kills  lake  mst  news  newsletters  opinion  phone  policy  press  romboy  salt  school  sports  stories  twins  utah  win  working  writers  year 

Top 20 Keywords
Total Terms Count: 1,242

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
december 49 3.95%
news 31 2.50%
utah 27 2.17%
press 16 1.29%
deseret 14 1.13%
opinion 10 0.81%
sports 10 0.81%
mst 9 0.72%
dec 9 0.72%
filed 8 0.64%
year 7 0.56%
featured 7 0.56%
church 6 0.48%
salt 5 0.40%
lake 5 0.40%
newsletters 4 0.32%
byu 4 0.32%
win 4 0.32%
case 4 0.32%
kills 4 0.32%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Other Affiliated Sites
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Deseret News main menu
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Most Read
<STRONG> (1)(required)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

https://www.deseret.com/rss/front-page/index.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://deseretnews.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.12 seconds - 510.48 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
8.75 s 0.07 s 0.06 s 0.02 s 4.90 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
61 Kb (61,258 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
61 Kb (61,258 bytes) 10 Kb (9,659 bytes) 52 Kb (51,599 bytes) 18.72 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
22 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.deseretnews.com and http://deseretnews.com are resolved to the same url :https://www.deseret.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
57 214 271

Too many links (271), it may be considered as spam!

Internal Links (link to pages within this domain) - 57
URL Anchor Text
http://deseretnews.com/#contentSkip to main content
http://deseretnews.com/Deseret News homepage
http://deseretnews.com/Deseret News homepage
http://deseretnews.com/latestLatest News
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/u-s-worldU.S. & World
http://deseretnews.com/latestLatest News
http://deseretnews.com/utahAll Utah
http://deseretnews.com/high-school-sportsHigh School
http://deseretnews.com/utah-jazzUtah Jazz
http://deseretnews.com/rsl-and-royalsRSL and Royals
http://deseretnews.com/brigham-young-sportsBrigham Young
http://deseretnews.com/university-of-utah-sportsUniversity of Utah
http://deseretnews.com/utah-state-sportsUtah State
http://deseretnews.com/weber-state-sportsWeber State
https://www.deseretnews.com/sports/sportspicksSports Picks
http://deseretnews.com/tv-sportsOn TV
http://deseretnews.com/sportsAll Sports
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/u-s-worldU.S. & World
http://deseretnews.com/writersFeatured Writers
http://deseretnews.com/writersAll Featured Writers
http://deseretnews.com/writersAll Featured Writers
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/pages/contact-usContact Us
http://deseretnews.com/contactCustomer Support
http://deseretnews.com/contact#tipSend Us a Tip
http://deseretnews.com/contact#donotsellDo not sell my info
http://deseretnews.com/archives/fullView Archive
http://deseretnews.com/loginAuthor Login

External Links (link to pages on other websites) - 214
URL Anchor Text
https://www.deseret.comDeseret News
https://www.thechurchnews.comChurch News
https://subscribe.utahmediag...um=site&utm_campaign=deseretnewsPrint Subscriptions
https://twitter.com/deseretnewsFollow Deseret News on Twitter
https://www.facebook.com/deseretnews/Follow Deseret News on Faceboo...
https://www.deseret.com/pages/tv-listingsTV Listings
https://www.thechurchnews.com/mission-reunionsMission Reunions
https://www.utahlegals.com/Legal Notices
https://www.deseret.com/pages/tv-listingsTV Listings
https://www.thechurchnews.com/mission-reunionsMission Reunions
https://www.deseret.com/2019...emolition-open-closed-removationIt’s the start of a new era as...
https://www.deseret.com/authors/tad-walchTad Walch

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