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deseretnews.com favicon deseretnews.com

Excellent Practice36
Improvement Could be Made6
Critical Issues to Attend9
Dec 31, 2019 01:41 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Move the 22 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     50
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   festival   multimedia   museum   television   video  

Title
Salt Lake City and Utah Breaking news, sports, entertainment and news headlines - Deseret News

Words count: 14    Unique Words: 12    Length: 94 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2
news 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school athletics.

Words count: 26    Length: 165 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Salt Lake City and Utah Breaking news, sports, ... www.deseretnews.com/
In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

board  byu  case  church  contributor  dec  december  dennis  deseret  disabilities  editorial  entertainment  featured  filed  follow  herrin  inclusion  indepth  it’s  jazz  kills  lake  mst  news  newsletters  opinion  phone  policy  press  romboy  salt  school  sports  stories  twins  utah  win  working  writers  year 

Top 20 Keywords
Total Terms Count: 1,242

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
december 49 3.95%
news 31 2.50%
utah 27 2.17%
press 16 1.29%
deseret 14 1.13%
opinion 10 0.81%
sports 10 0.81%
mst 9 0.72%
dec 9 0.72%
filed 8 0.64%
year 7 0.56%
featured 7 0.56%
church 6 0.48%
salt 5 0.40%
lake 5 0.40%
newsletters 4 0.32%
byu 4 0.32%
win 4 0.32%
case 4 0.32%
kills 4 0.32%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
06820000000171

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(68)
Other Affiliated Sites
Follow Deseret News online:
Site search
Deseret News main menu
Making a difference in Mexico: A look inside the challenges of international humanitarian work
It’s the start of a new era as Salt Lake Temple begins its 4-year renovation
‘A myriad of reasons for winning the game’: Utes look to end Pac-12 trend at Alamo Bowl
Mayor-elect Mendenhall ‘excited’ to get to work as transition team reports trove of recommendations
Utah Jazz overcome bad first half, cruise past the Detroit Pistons 104-81
Salt Lake City homelessness leaders break ground on 65-unit housing complex
Poll: Majority of Utahns against tax reform
Former BYU, USU coach Ladell Andersen, 90, passes away
Featured Writers
No letter grades will be on Utah school report Thursday, but stay tuned
Utah among only 8 states with more births this year than last
Is philanthropy a threat to democracy? 
Why some churches are taking bold steps to treat opioid addiction — and what’s holding others back
Top Stories
Lifetime returns to R. Kelly with a new powerful series
Utah’s Pac-12 invite, Jerry Sloan’s farewell and BYU declaring independence made the 2010s a sports decade to remember
Feds settle with 3 men in Utah-based email sales scam
A chronological look back at key church events during 2019
Armed congregants kill gunman who shot 2 at Texas church
In our opinion: Look closer at American life. It’s better than you think
Is philanthropy a threat to democracy? 
Trump retweets post naming alleged whistleblower
5 stabbed at Hanukkah celebration in latest attack on Jews
New phone features mean you’ll never have to answer another robocall
Under weight of family tragedy, LSU coach crafts big win
Emerging BYU scholars kindle the fire of the future
He wanted to come to Utah, but he couldn’t get a visa. Here’s how this Haitian cellist made it to Abravanel Hall
13 years after being separated, Herrin twins Maliyah and Kendra speak out on inclusion, disabilities and the future
In our opinion: What became of integrity and trust in 2019?
Does facial recognition software belong at church?
Woman dies of suspected drowning in bathtub
Plane crash kills 5, including LSU coach’s daughter-in-law
Panel backs suspension of assessor in Arizona adoption case
Utah readying for fireplace conversion program for eligible residents
Same robe, new hat: Juvenile judges to take on adult cases in busy Utah courtrooms
Utah County Commission votes to accept, resettle refugees
U.S. mass killings hit new high in 2019, most were shootings
In our opinion: Population decline spells trouble for the U.S.
Sign up for the newsletter Morning Edition
Top 10 Utah news stories of 2019
What if we stopped throwing stuff away? Here’s what it takes to live ‘zero waste’
DNA as a crime-fighting tool: When does it cross the line of personal privacy rights?
6 books that were worth reading in 2019, according to local bookstore owners
Shooting inside Aurora mall kills 1; suspect sought
Remains of 6 people found after Hawaii tour helicopter crash
Utah Jazz taking on Kawhi Leonard-led Clippers, look to keep Royce O’Neale productive
Utah Utes excited to be in San Antonio for Alamo Bowl while keeping focus on ‘business trip’ at hand
Sen. Mike Lee quietly working to clear Trump in Senate impeachment trial
Guest opinion: A new funding system may be best for Utah’s schools
Hear Joe Ingles’ interview with the Inside The NBA crew
Guest opinion: Overregulating short-term lending isn’t in the best interest of consumers
In our opinion: Boeing 737 Max regulatory oversight took a nose dive
Declines in America’s fertility rate may be stabilizing. Is there any hope for a reversal?
How the 2010s changed our music listening habits — and music itself
Want to understand Ukraine? We go behind the headlines to reveal how U.S. military aid thwarts Russian aggression
Sustainability in the fashion industry faces an uphill climb
Los Angeles prosecutors reviewing 8 cases against Weinstein
Recreation area asks people to stay away from rock art site
Kathleen Flake: ‘Mormonism and its Money’ is a power struggle we’ve seen before
Breaking down the financial impact of the Dante Exum-Jordan Clarkson trade
Economic excellence, air quality and other lessons from 2019
‘Beautiful Day,’ ‘Knives Out’ and 5 other memorable films from 2019
Israeli PM evacuated from rally after rocket fired from Gaza
Pagination

<H3>

(2)
Utah
Most Read
<STRONG> (1)(required)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
50.1

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.deseret.com/rss/front-page/index.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://deseretnews.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.12 seconds - 510.48 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.75 s 0.07 s 0.06 s 0.02 s 4.90 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
61 Kb (61,258 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
61 Kb (61,258 bytes) 10 Kb (9,659 bytes) 52 Kb (51,599 bytes) 18.72 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
22 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.deseretnews.com and http://deseretnews.com are resolved to the same url :https://www.deseret.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
57 214 271


Too many links (271), it may be considered as spam!

Internal Links (link to pages within this domain) - 57
URL Anchor Text
http://deseretnews.com/#contentSkip to main content
http://deseretnews.com/Deseret News homepage
http://deseretnews.com/Deseret News homepage
http://deseretnews.com/pages/newslettersNewsletters
http://deseretnews.com/latestLatest News
http://deseretnews.com/featuredFeatured
http://deseretnews.com/utahUtah
http://deseretnews.com/sportsSports
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/opinionOpinion
https://www.deseretnews.com/podcastsPodcasts
http://deseretnews.com/indepthInDepth
http://deseretnews.com/u-s-worldU.S. & World
http://deseretnews.com/entertainmentEntertainment
http://deseretnews.com/faithFaith
http://deseretnews.com/pages/newslettersNewsletters
http://deseretnews.com/brandviewBrandView
http://deseretnews.com/latestLatest News
http://deseretnews.com/featuredFeatured
http://deseretnews.com/utahUtah
http://deseretnews.com/politicsPolitics
http://deseretnews.com/businessBusiness
http://deseretnews.com/educationEducation
http://deseretnews.com/police-courtsPolice/Courts
http://deseretnews.com/utahAll Utah
http://deseretnews.com/sportsSports
http://deseretnews.com/high-school-sportsHigh School
http://deseretnews.com/utah-jazzUtah Jazz
http://deseretnews.com/rsl-and-royalsRSL and Royals
http://deseretnews.com/brigham-young-sportsBrigham Young
http://deseretnews.com/university-of-utah-sportsUniversity of Utah
http://deseretnews.com/utah-state-sportsUtah State
http://deseretnews.com/weber-state-sportsWeber State
https://www.deseretnews.com/sports/sportspicksSports Picks
http://deseretnews.com/tv-sportsOn TV
http://deseretnews.com/sportsAll Sports
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/opinionOpinion
https://www.deseretnews.com/podcastsPodcasts
http://deseretnews.com/indepthInDepth
http://deseretnews.com/u-s-worldU.S. & World
http://deseretnews.com/entertainmentEntertainment
http://deseretnews.com/faithFaith
http://deseretnews.com/pages/newslettersNewsletters
http://deseretnews.com/brandviewBrandView
http://deseretnews.com/utahUtah
http://deseretnews.com/writersFeatured Writers
http://deseretnews.com/writersAll Featured Writers
http://deseretnews.com/writersAll Featured Writers
http://deseretnews.com/Chorus
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/pages/contact-usContact Us
http://deseretnews.com/contactCustomer Support
http://deseretnews.com/contact#tipSend Us a Tip
http://deseretnews.com/contact#donotsellDo not sell my info
http://deseretnews.com/archives/fullView Archive
http://deseretnews.com/loginAuthor Login

External Links (link to pages on other websites) - 214
URL Anchor Text
https://www.deseret.comDeseret News
https://www.thechurchnews.comChurch News
https://subscribe.utahmediag...um=site&utm_campaign=deseretnewsPrint Subscriptions
https://twitter.com/deseretnewsFollow Deseret News on Twitter
https://www.facebook.com/deseretnews/Follow Deseret News on Faceboo...
https://www.deseret.com/pages/tv-listingsTV Listings
https://www.legacy.com/obituaries/deseretnews/Obituaries
https://www.thechurchnews.com/mission-reunionsMission Reunions
https://www.utahlegals.com/Legal Notices
https://www.deseret.com/pages/tv-listingsTV Listings
https://www.legacy.com/obituaries/deseretnews/Obituaries
https://www.thechurchnews.com/mission-reunionsMission Reunions
https://www.deseret.com/inde...-international-humanitarian-work
https://www.deseret.com/2019...emolition-open-closed-removationIt’s the start of a new era as...
https://www.deseret.com/authors/tad-walchTad Walch
https://www.deseret.com/spor...texas-longhorns-utah-utes-pac-12
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