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deseretnews.com favicon deseretnews.com

Excellent Practice37
Improvement Could be Made6
Critical Issues to Attend8
Oct 26, 2019 01:00 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Move the 22 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     38
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   museum   pictures   science   stories   television   video  

Title
Salt Lake City and Utah Breaking news, sports, entertainment and news headlines - Deseret News

Words count: 14    Unique Words: 12    Length: 94 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2
news 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school athletics.

Words count: 26    Length: 165 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Salt Lake City and Utah Breaking news, sports, ... www.deseretnews.com/
In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

amy  byu  calls  church  city  columnist  day  deseret  featured  filed  follow  governor  herb  horses  impeachment  jazz  joi  lake  lisa  mdt  national  news  newsletters  o'donoghue  oct  october  opinion  press  republicans  riley  roche  salt  scribner  search  sports  stories  tiktok  trump  utah  west 

Top 20 Keywords
Total Terms Count: 1,267

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
october 49 3.87%
utah 33 2.60%
news 24 1.89%
deseret 11 0.87%
press 9 0.71%
oct 9 0.71%
mdt 9 0.71%
filed 8 0.63%
scribner 7 0.55%
trump 7 0.55%
herb 7 0.55%
amy 6 0.47%
calls 6 0.47%
stories 6 0.47%
joi 6 0.47%
jazz 6 0.47%
o'donoghue 6 0.47%
tiktok 6 0.47%
impeachment 6 0.47%
sports 6 0.47%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
06820000000171

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(68)
Other Affiliated Sites
Follow Deseret News online:
Site search
Deseret News main menu
My boss doesn’t know what TikTok is. So I wrote this story
The ride of the Saltwater Cowboy and its place in America’s horse culture
The ‘Phantom of the Opera’ story that never made it to Broadway teaches us something about villains
Judge bars accountant testimony in alleged $200 million investment fraud case
Judge reduces bail for man charged with Utah adoption scheme
Former ESPN Top 100 recruit Alex Barcello gets waiver to play immediately for BYU Cougars after transfer from Arizona
Rule allowing ATVs in Utah’s national parks rescinded
Why the Air Force Falcons’ triple option offense will present a ‘huge challenge’ for the Utah State Aggies
Featured Writers
Utah governor calls Trump impeachment a ‘circus,’ but says process should go forward
Did Air Force coach misspeak about Utah State’s missionary advantage?
Divided America: New research shows how deeply Democrats and Republicans disagree
What happened when the Republicans stormed the castle? Inside the House impeachment inquiry
Top Stories
Judge reduces bail for man charged with Utah adoption scheme
Rule allowing ATVs in Utah’s national parks rescinded
Utah governor calls Trump impeachment a ‘circus,’ but says process should go forward
Former BYU basketball coach Dave Rose at home recovering, ‘doing really well’ after heart attack
Did Air Force coach misspeak about Utah State’s missionary advantage?
Tech roundup: Weave is Utah’s newest unicorn, Peak Ventures rebrands and Pelion opens new L.A. office
Facebook launches a news section - and will pay publishers
Tabernacle Choir’s annual Christmas concerts guest artist and host are announced
Morning links: Donovan Mitchell going through a growth spurt as a player, leader
In our opinion: While wild horses roam the West, Congress does nothing on a problem it doesn’t understand
Divided America: New research shows how deeply Democrats and Republicans disagree
What happened when the Republicans stormed the castle? Inside the House impeachment inquiry
Opioids killed at least 460,000 Americans. Now the manufacturers face a reckoning
Kanye West says he asked people working on ‘Jesus Is King’ to not have premarital sex
A ‘hate message’ was sent to an Arizona State football player. Here’s how Utah’s athletic director responded
Poll: Mendenhall holds ‘strong position’ ahead of Escamilla in Salt Lake City mayor’s race
Sen. Mike Lee rails on feds’ management of public lands in Utah
Utah governor: Special session on tax reform ‘still on the table’
Vice President Mike Pence blasts NBA over China controversy
President Trump (kiddingly) says ‘we’re building a wall in Colorado.’ Is it to block out Utah?
Weld: I’d vote for Biden ‘in a heartbeat’ against Trump
Utah Gov. Gary Herbert: Let’s let conversion therapy rule process play out
Church News video: Watch President Ballard plead with people everywhere to pray for the United States
Gene England still trucking at 100 years old
Sign up for the newsletter Morning Edition
GOP stands by Trump, gingerly, after diplomat’s testimony
There’s now a Nancy Drew mystery escape room in Salt Lake City. Here’s a look inside
Are term limits just a solution in search of a problem?
Fire erupts as Californians hit with 2nd round of blackouts
In our opinion: Mark Zuckerberg is right about one thing — America’s need for innovation
Former BYU coach Dave Rose suffers ‘major’ heart attack
All-Star Game announcement plus a victory make for perfect day for Jazz 
Utah Jazz win, but still a work in progress
Crisis in the West: Americans will soon have a $5 billion wild horse problem and few know about it
Could wild horses feed the world’s hungry ... or Siberian tigers and Amur leopards?
Church of Jesus Christ of Latter-day Saints reaffirms opposition to conversion therapy
After 45 million child sex abuse images found online, Utah congressman grills Facebook CEO on safety
Trump, impeachment and rural Utah outrage
Chaotic scene as Republicans disrupt impeachment deposition
How do Utahns’ support for Jon Huntsman Jr., Spencer Cox in 2020 governor race compare in new poll?
Poll: Mendenhall has slight lead ahead of Escamilla in Salt Lake City mayor’s race
Shaquille O’Neal says Houston Rockets GM was right about NBA-China controversy
Tragedies deepen Jewish-Muslim bonds to fight hate crimes
The 2023 NBA All-Star Game is coming to Salt Lake City as Utah Jazz awarded showcase event
At Utah inland port meetings, a tooting whistle is not an argument
Morning links: Going to a Jazz game this season? Here are the changes coming to Vivint Arena
Aimee Winder Newton announces 2020 run for Utah governor
This Utah post office makes haunted house list. See the creepy photos
Trump calls cease-fire between Turkey and Syrian Kurds permanent, as Russian forces deploy at border to implement accord
Pagination

<H3>

(2)
Utah
Most Read
<STRONG> (1)(required)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
54.4

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.deseret.com/rss/front-page/index.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://deseretnews.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.14 seconds - 444.07 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.88 s 0.07 s 0.06 s 0.02 s 4.97 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
62 Kb (62,170 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
62 Kb (62,170 bytes) 10 Kb (9,655 bytes) 53 Kb (52,515 bytes) 18.39 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
22 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.deseretnews.com and http://deseretnews.com are resolved to the same url :https://www.deseret.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
59 211 270


Too many links (270), it may be considered as spam!

Internal Links (link to pages within this domain) - 59
URL Anchor Text
http://deseretnews.com/#contentSkip to main content
http://deseretnews.com/Deseret News homepage
http://deseretnews.com/Deseret News homepage
http://deseretnews.com/pages/newslettersNewsletters
http://deseretnews.com/latestLatest News
http://deseretnews.com/featuredFeatured
http://deseretnews.com/utahUtah
http://deseretnews.com/sportsSports
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/opinionOpinion
https://www.deseretnews.com/podcastsPodcasts
http://deseretnews.com/indepthInDepth
http://deseretnews.com/u-s-worldU.S. & World
http://deseretnews.com/entertainmentEntertainment
http://deseretnews.com/faithFaith
http://deseretnews.com/pages/newslettersNewsletters
http://deseretnews.com/brandviewBrandView
http://deseretnews.com/latestLatest News
http://deseretnews.com/featuredFeatured
http://deseretnews.com/utahUtah
http://deseretnews.com/politicsPolitics
http://deseretnews.com/businessBusiness
http://deseretnews.com/educationEducation
http://deseretnews.com/police-courtsPolice/Courts
http://deseretnews.com/utahAll Utah
http://deseretnews.com/sportsSports
http://deseretnews.com/high-school-sportsHigh School
http://deseretnews.com/utah-jazzUtah Jazz
http://deseretnews.com/rsl-and-royalsRSL and Royals
http://deseretnews.com/brigham-young-sportsBrigham Young
http://deseretnews.com/university-of-utah-sportsUniversity of Utah
http://deseretnews.com/utah-state-sportsUtah State
http://deseretnews.com/weber-state-sportsWeber State
https://www.deseretnews.com/sports/sportspicksSports Picks
http://deseretnews.com/tv-sportsOn TV
http://deseretnews.com/sportsAll Sports
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/opinionOpinion
https://www.deseretnews.com/podcastsPodcasts
http://deseretnews.com/indepthInDepth
http://deseretnews.com/u-s-worldU.S. & World
http://deseretnews.com/entertainmentEntertainment
http://deseretnews.com/faithFaith
http://deseretnews.com/pages/newslettersNewsletters
http://deseretnews.com/brandviewBrandView
http://deseretnews.com/utahUtah
http://deseretnews.com/writersFeatured Writers
http://deseretnews.com/writersAll Featured Writers
http://deseretnews.com/writersAll Featured Writers
http://deseretnews.com/Chorus
http://deseretnews.com/legal/terms-of-useTerms of Use
http://deseretnews.com/legal/privacy-policyPrivacy Policy
http://deseretnews.com/legal/cookie-policyCookie Policy
http://deseretnews.com/pages/about-usAbout Us
http://deseretnews.com/pages/contact-usContact Us
http://deseretnews.com/contactCustomer Support
http://deseretnews.com/contact#tipSend Us a Tip
http://deseretnews.com/archives/fullView Archive
http://deseretnews.com/loginAuthor Login

External Links (link to pages on other websites) - 211
URL Anchor Text
https://www.deseret.comDeseret News
https://www.thechurchnews.comChurch News
https://subscribe.utahmediag...um=site&utm_campaign=deseretnewsPrint Subscriptions
https://twitter.com/deseretnewsFollow Deseret News on Twitter
https://www.facebook.com/deseretnews/Follow Deseret News on Faceboo...
https://www.youtube.com/user/DeseretnewsFollow Deseret News on Youtube
https://www.deseret.com/pages/tv-listingsTV Listings
https://www.legacy.com/obituaries/deseretnews/Obituaries
https://www.thechurchnews.com/mission-reunionsMission Reunions
https://www.utahlegals.com/Legal Notices
https://www.deseret.com/pages/tv-listingsTV Listings
https://www.legacy.com/obituaries/deseretnews/Obituaries
https://www.thechurchnews.com/mission-reunionsMission Reunions
https://www.deseret.com/ente...s-musically-snapchat-youtube-ftc
https://www.deseret.com/utahUtah
https://www.deseret.com/utah...saltwater-cowboy-american-horsesThe ride of the Saltwater Cowb...
https://www.deseret.com/authors/amy-joi-odonoghueAmy Joi O'Donoghue
https://www.deseret.com/ente...-yeston-utah-hale-centre-theatre
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