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designboom.com favicon designboom magazine | your first source for architecture, design & art news designboom.com

Excellent Practice33
Improvement Could be Made9
Critical Issues to Attend9
Jan 23, 2020 09:01 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 16 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     32
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Detailed Reviews

Related Category
Most related categories of this website.

art   careers   gadgets   library   lifestyle   magazine   startups   technology  

designboom magazine | your first source for architecture, design & art news

Words count: 10    Unique Words: 10    Length: 75 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
est. 1999 designboom is the first and most popular digital magazine for architecture & design culture. daily news for a professional and creative audience.

Words count: 22    Length: 155 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
designboom magazine | your first source for ... www.designboom.com/
est. 1999 designboom is the first and most popular digital magazine for architecture & design culture. daily news for a professional and creative audience.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

apartment  architecture  art  articles  building  changing  collection  create  creative  customers  daily  designboom  fashion  floating  image  inspired  interiors  jan  landscape  latest  layers  maison  materials  nature  objet  open  perfect  piece  plastic  projects  readers  reality  sample  scale  space  technology  time  views  weekly  years 

Top 20 Keywords
Total Terms Count: 2,251

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
articles 70 3.11%
jan 38 1.69%
architecture 35 1.55%
art 15 0.67%
views 12 0.53%
readers 10 0.44%
create 10 0.44%
changing 9 0.40%
space 9 0.40%
collection 9 0.40%
inspired 8 0.36%
years 8 0.36%
daily 8 0.36%
designboom 8 0.36%
image 7 0.31%
apartment 7 0.31%
weekly 7 0.31%
scale 7 0.31%
latest 7 0.31%
technology 7 0.31%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


designboom srl


readers shop
readers shop


studio puisto's '3-square house' in finland comprises a trio of interlocking volumes
tatzu nishi twists reality in solo exhibition at ANOMALY in tokyo
metallica frontman's built-from-scratch vintage car collection goes on view in LA
sweden's floating, circular 'arctic bath' hotel opens on the lule river
pigalle basketball court in paris gets 2020 refresh with gaming-inspired graphics
japanese hobbyist crafts miniature model of tokyo's shinjuku district out of paper
amelia tavella's casa santa teresa celebrates nature on the island of corsica
vale is a sculptural light series designed by caine heintzman for ANDlight
powerhouse plans floating, all-timber office building for rotterdam port
burolandschap's landscape design lets you ‘cycle through water’ in belgium
china unveils world’s largest alien-hunting telescope in guizhou
hua wang sculpts immersive chain necklaces and bracelets using resin for gallery all
perforated aluminum plates clad wutopia lab's foreign language bookstore in china
interview with michael anastassiades, maison&objet designer of the year 2020
mohammad hassan forouzanfar adds contemporary frames to ancient iranian ruins
coca-cola won't ban plastic bottles because its customers still want to use them
joão leão develops the first open source electric skateboard made out of recycled plastic
olson kundig's vermont cabin brings its residents closer to nature, and each other
effe - perfect wellness creates spa spaces as unique as every client
exclusive first images of kengo kuma's completed olympic stadium for tokyo 2020
what does luxury mean in beijing's sanlitun? a FENDI apartment designed by CCD
balconies protrude from KWK promes' apartment block in poland
alberto meda reworks the relationship between glasses + frame for JINS eyewear collection
tadao ando's new art museum nears completion in southern china
sky-frame: bjarke ingels' point of view on the world and his work
google designs 'digital wellbeing' envelope that hides your phone from yourself
mexican artist javier marín weaves his creative process into rugs + tapestries for odabashian
the 'plastic surgery of furniture' reinterprets gaetano pesce's famous armchair 
bjork and microsoft use AI to create music that changes with the weather
valentino gareri designs a low cost modular prototype for schools in africa
LEGO collaborates with NASA on 864-piece international space station set
nendo designs an almost fully-automated cafe called gacha gacha coffee
marvel marble: 40 years of monitillo 1980 shown at maison et objet 2020
liz diller interview: 'architecture has a danger of becoming obsolete'
interview with erwin wurm on body-based art and beverage-drinking at 'yes biological'
popular now!
CES 2020  (25 articles)
designboom alliance
latest competitions
latest video
latest readers
<I> (105)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://designboom.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.29 seconds - 103.41 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.28 s 0.03 s 0.03 s 0.01 s 2.40 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (29,989 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (29,989 bytes) 19 Kb (18,959 bytes) 11 Kb (11,030 bytes) 171.89 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
16 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.designboom.com/ and http://designboom.com are resolved to the same url :https://www.designboom.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 11 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
327 12 339

Too many links (339), it may be considered as spam!

Internal Links (link to pages within this domain) - 327
URL Anchor Text
http://designboom.com/#since 1999
https://www.designboom.com/popular-todaypopular today
https://www.designboom.com/product-library/product library
https://www.designboom.com/...otel-opens-lule-river-01-23-2020/sweden's floating, circular 'a...
https://www.designboom.com/...through-water-belgium-01-22-2020/burolandschap's landscape desi...
https://www.designboom.com/...y-restaurant-budapest-01-21-2020/roman plyus applies terracotta...
https://www.designboom.com/...for-schools-in-africa-01-20-2020/valentino gareri designs a low...
https://www.designboom.com/...lephant-camp-anantara-01-15-2020/jungle bubbles at luxury resor...
https://www.designboom.com/...es-studio-south-korea-01-15-2020/starsis applies red bricks and...
https://www.designboom.com/...uan-residence-beijing-01-08-2019/archstudio fuses old with new ...
https://www.designboom.com/...ision-avtr-avatar-ces-01-07-2020/avatar-inspired mercedes-benz ...
https://www.designboom.com/...-interlocking-volumes-01-24-2020/studio puisto's '3-square hous...
https://www.designboom.com/tag/architecture-in-finland/architecture in finland
https://www.designboom.com/tag/marc-goodwin-archmospheres/marc goodwin / archmospheres
https://www.designboom.com/...ibition-anomaly-tokyo-01-23-2020/tatzu nishi twists reality in ...
https://www.designboom.com/tag/public-art/public art
https://www.designboom.com/tag/tatzu-nishi/tatzu nishi
https://www.designboom.com/...sen-automotive-museum-01-23-2020/metallica frontman's built-fro...
https://www.designboom.com/tag/automotive-curiosity/automotive curiosity
https://www.designboom.com/tag/car-design/car design
https://www.designboom.com/...otel-opens-lule-river-01-23-2020/sweden's floating, circular 'a...
https://www.designboom.com/tag/architecture-in-sweden/architecture in sweden
https://www.designboom.com/...hitecture-and-artificial-islands/floating architecture
https://www.designboom.com/...stephane-ashpool-nike-01-22-2020/pigalle basketball court in pa...
http://designboom.com/product-libraryPRODUCT LIBRARY
https://www.designboom.com/...injuku-district-paper-01-24-2020/japanese hobbyist crafts minia...
https://www.designboom.com/tag/paper/paper design
https://www.designboom.com/...-santa-teresa-corsica-01-23-2020/amelia tavella's casa santa te...
https://www.designboom.com/tag/architecture-in-france/architecture in france
https://www.designboom.com/...eintzman-for-andlight-01-23-2020/vale is a sculptural light ser...
https://www.designboom.com/...lighting-installation-and-design/lighting design
https://www.designboom.com/...rdam-port-netherlands-01-22-2020/powerhouse plans floating, all...
https://www.designboom.com/.../architecture-in-the-netherlands/architecture in the netherland...
https://www.designboom.com/...hitecture-and-artificial-islands/floating architecture
https://www.designboom.com/...through-water-belgium-01-22-2020/burolandschap's landscape desi...

External Links (link to pages on other websites) - 12
URL Anchor Text
http://www.designboom.cndesignboom cn
https://www.instagram.com/thedesignprize/THE DESIGN PRIZE

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
20 16 4

4 images do not have Alt values.

Image URL - 20
https://www.designboom.com/wp-content/themes/designboom/assets/imgs/menu-50.pngview main menu
https://www.designboom.com/wp-content/themes/designboom/assets/imgs/close-50.pngclose main menu
https://www.designboom.com/wp-content/themes/designboom/assets/imgs/close-50.pngclose main menu
https://static.designboom.com/wp-content/uploads/2020/01/33-1.jpgsweden's floating, circular 'a...
https://static.designboom.com/wp-content/uploads/2020/01/11-3.jpgburolandschap's landscape desi...
https://static.designboom.com/wp-content/uploads/2020/01/111-1.jpgroman plyus applies terracotta...
https://static.designboom.com/wp-content/uploads/2020/01/32.jpgvalentino gareri designs a low...
https://static.designboom.com/wp-content/uploads/2020/01/el.jpgjungle bubbles at luxury resor...
https://static.designboom.com/wp-content/uploads/2020/01/22-1.jpgstarsis applies red bricks and...
https://static.designboom.com/wp-content/uploads/2020/01/1515.jpgarchstudio fuses old with new ...
https://static.designboom.com/wp-content/uploads/2020/01/m.jpgavatar-inspired mercedes-benz ...
https://www.designboom.com/...p-content/themes/designboom/images/BackToTopArrow.gifback to top
https://www.designboom.com/...nt/themes/designboom/assets/imgs/newsletter-large.jpgdesignboom newsletter

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
20 8 28

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-1088791-1 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (122) linked to your site designboom.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,572
  Facebook Shares 3,817
  Facebook Comments 722
  Tweets 511
  LinkedIn 105

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/designboomnews
Twitter Accounthttps://twitter.com/designboom
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site designboom.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
7,757th most visited website in the world.
7,295th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain designboom.com is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 66 days old ( 1st registered on : 1999-11-19 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 299 days from today ( expires on : 2020-11-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
designboom.com ( 14 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-11-19 1999-11-19 2020-11-18
20 years, 66 days old 20 years, 66 days ago 0 years, 299 days from today
20 years, 66 days old

Domain Name Servers used by designboom.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 299 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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