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dhs.gov favicon dhs.gov

Excellent Practice34
Improvement Could be Made10
Critical Issues to Attend7
Dec 1, 2019 12:04 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 28 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     57
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
Homeland Security | Home

Words count: 3    Unique Words: 3    Length: 24 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Department of Homeland Security has a vital mission: to secure the nation from the many threats we face. This requires the dedication of more than 230,000 employees in jobs that range from aviation and border security to emergency response, from cybersecurity analyst to chemical facility inspector. Our duties are wide-ranging, but our goal is clear: keeping America safe.

Words count: 58    Length: 377 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Homeland Security | Home www.dhs.gov/
The Department of Homeland Security has a vital mission: to secure the nation from the many threats we face. This requires the dedication of more than ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
DHS, security, homeland

Words count: 3    Length: 23 characters    keyword phrases count : 3

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (3/3)
dhs 0   (0%)
security 0   (0%)
homeland 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

acting  awards  border  careers  carolina  chad  cisa  combating  dhs  discussion  enforcement  governor  hiring  holiday  homeland  immigration  mission  month  news  north  nov  officials  online  opioid  press  real  release  safety  school  secretary  security  shopping  site  statement  strategy  targeted  terrorism  traveling  violence  wolf 

Top 20 Keywords
Total Terms Count: 566

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
security 19 3.36%
secretary 13 2.30%
acting 13 2.30%
dhs 12 2.12%
online 10 1.77%
wolf 8 1.41%
homeland 8 1.41%
safety 7 1.24%
news 7 1.24%
holiday 6 1.06%
chad 6 1.06%
targeted 5 0.88%
violence 5 0.88%
school 5 0.88%
shopping 5 0.88%
press 5 0.88%
immigration 5 0.88%
release 5 0.88%
nov 5 0.88%
border 5 0.88%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
025100000050040

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(25)
Homepage Slideshow
Homepage Slideshow
HP - Holiday Online Shopping Safety
HP - Holiday Online Shopping Safety
HP - USSS - Targeted School Violence
HP - USSS - Targeted School Violence
HP - 2019 Secretary's Awards
HP - 2019 Secretary's Awards
HP - CISA - Infrastructure Security Month
HP - CISA - Infrastructure Security Month
Careers - DHS is Hiring
Careers - DHS is Hiring
HP - TSA - REAL ID
HP - TSA - REAL ID
HP - S1 Combating Terrorism and Targeted Violence Strategy
HP - S1 Combating Terrorism and Targeted Violence Strategy
HP - Ending Legal Loopholes and Securing Our Border II
HP - Ending Legal Loopholes and Securing Our Border II
In Focus - Opioid v2
In Focus - Opioid v2
HP - A New Mission Statement
HP - A New Mission Statement
News & Updates
Social Media
How Do I...?

<H3>

(10)
Nov 26
Acting Secretary Wolf Addresses Dangerous Sanctuary Policies in North Carolina with Law Enforcement and State Officials
Nov 26
Holiday Online Shopping Safety from CISA
Nov 22
Acting Secretary Chad Wolf Meets With Governor Abbott in Austin
Nov 22
Acting Secretary Wolf Traveling to North Carolina
Nov 14
Acting Secretary Chad Wolf Statement on the Tragedy at Saugus High School
<I> (5)Press Release
Press Release
Press Release
Press Release
Press Release


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
28.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://dhs.gov/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://dhs.gov/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.02 seconds - 892.80 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.55 s 0.02 s 0.02 s 0.00 s 1.43 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
18 Kb (17,856 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
18 Kb (17,856 bytes) 5 Kb (4,569 bytes) 13 Kb (13,287 bytes) 34.39 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
28 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.dhs.gov/ and http://dhs.gov are resolved to the same url :https://www.dhs.gov/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://dhs.gov/news/...a?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/2019-...s?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/homel...t?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...y?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...d?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/endin...r?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...d?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/missi...n?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhs_hp
http://dhs.gov/missi...n?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhs_hp
http://dhs.gov/missi...n?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/missi...n?utm_source=hp_slideshow&utm_medium=web&utm_campaign=dhs_hp
https://www.dhs.gov/...ry?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ry?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...es?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...es?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...gn?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...gn?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...id?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...id?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ne?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ne?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...rs?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...rs?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...hs?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...hs?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ms?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ms?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ct?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ct?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...gn?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...gn?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://esta.cbp.dhs...a/?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://esta.cbp.dhs...a/?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ms?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ms?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ct?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ct?utm_source=hp_carousel&utm_medium=web&utm_campaign=dhsgov


You may use url rewrite techniques to make these 37 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/2019-...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/homel...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/endin...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhs_hp
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhs_hp
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/missi...utm_medium%3Dweb%26utm_campaign%3Ddhs_hp
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhs_hp
http://dhs.gov/news_and_updates/rss.xml
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://esta.cbp.dhs...ousel&utm_medium=web&utm_campaign=dhsgov
https://esta.cbp.dhs...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov


You have 39 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
123 26 149


You have more than 100 links (149).

Internal Links (link to pages within this domain) - 123
URL Anchor Text
http://dhs.gov/#contentSkip to Main Content
http://dhs.gov/contact-usContact Us
http://dhs.gov/frequently-requested-pagesQuick Links
http://dhs.gov/sitemapSite Map
http://dhs.gov/dhsgov-z-indexA-Z Index
http://dhs.gov/
http://dhs.gov/facebook
http://dhs.gov/twitter
http://dhs.gov/instagram
http://dhs.gov/linkedin
http://dhs.gov/flickr
http://dhs.gov/youtube
http://dhs.gov/topicsTopics
http://dhs.gov/newsNews
http://dhs.gov/focusIn Focus
http://dhs.gov/how-do-iHow Do I?
http://dhs.gov/get-involvedGet Involved
http://dhs.gov/about-dhsAbout DHS
http://dhs.gov/news/...1/26/holiday-online-shopping-safety-cisaHP - Holiday Online Shopping S...
http://dhs.gov/news/...1/26/holiday-online-shopping-safety-cisaHP - Holiday Online Shopping S...
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...1/26/holiday-online-shopping-safety-cisa
http://dhs.gov/news/...1/26/holiday-online-shopping-safety-cisaHoliday Online Shopping Safety
http://dhs.gov/2019-secretarys-awardsHP - 2019 Secretary's Awards
http://dhs.gov/2019-secretarys-awardsHP - 2019 Secretary's Awards
http://dhs.gov/2019-...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/2019-secretarys-awards
http://dhs.gov/2019-secretarys-awards2019 Secretary's Awards
http://dhs.gov/homeland-security-careers/hiring-eventCareers - DHS is Hiring
http://dhs.gov/homeland-security-careers/hiring-eventCareers - DHS is Hiring
http://dhs.gov/homel...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/homeland-security-careers/hiring-event
http://dhs.gov/homeland-security-careers/hiring-eventDHS is Hiring!
http://dhs.gov/news/...eadline-real-id-compliance-one-year-awayHP - TSA - REAL ID
http://dhs.gov/news/...eadline-real-id-compliance-one-year-awayHP - TSA - REAL ID
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...eadline-real-id-compliance-one-year-away
http://dhs.gov/news/...eadline-real-id-compliance-one-year-awayDoes Your ID Have a Star?
http://dhs.gov/news/...trategy-combating-terrorism-and-targetedHP - S1 Combating Terrorism an...
http://dhs.gov/news/...trategy-combating-terrorism-and-targetedHP - S1 Combating Terrorism an...
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...trategy-combating-terrorism-and-targeted
http://dhs.gov/news/...trategy-combating-terrorism-and-targetedNew Strategy for Combating Ter...
http://dhs.gov/endin...-legal-loopholes-and-securing-our-borderHP - Ending Legal Loopholes an...
http://dhs.gov/endin...-legal-loopholes-and-securing-our-borderHP - Ending Legal Loopholes an...
http://dhs.gov/endin...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/endin...-legal-loopholes-and-securing-our-border
http://dhs.gov/endin...-legal-loopholes-and-securing-our-borderStopping Illegal Immigration a...
http://dhs.gov/news/...ip-and-prevention-dhs-confronting-opioidIn Focus - Opioid v2
http://dhs.gov/news/...ip-and-prevention-dhs-confronting-opioidIn Focus - Opioid v2
http://dhs.gov/news/...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/news/...ip-and-prevention-dhs-confronting-opioid
http://dhs.gov/news/...ip-and-prevention-dhs-confronting-opioidConfronting the Opioid Crisis
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhs_hpHP - A New Mission Statement
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhs_hpHP - A New Mission Statement
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhsgov
http://dhs.gov/missi...utm_medium%3Dweb%26utm_campaign%3Ddhs_hp
http://dhs.gov/missi...eshow&utm_medium=web&utm_campaign=dhs_hpOur Mission
http://dhs.gov/rss.xml
http://dhs.gov/news-releasesNews & Updates
http://dhs.gov/news_and_updates/rss.xml
http://dhs.gov/news-releases/press-releasesPress Release
http://dhs.gov/news/...us-sanctuary-policies-north-carolina-lawActing Secretary Wolf Addresse...
http://dhs.gov/news-releases/press-releasesPress Release
http://dhs.gov/news/...1/26/holiday-online-shopping-safety-cisaHoliday Online Shopping Safety...
http://dhs.gov/news-releases/press-releasesPress Release
http://dhs.gov/news/...y-chad-wolf-meets-governor-abbott-austinActing Secretary Chad Wolf Mee...
http://dhs.gov/news-releases/press-releasesPress Release
http://dhs.gov/news/...-secretary-wolf-traveling-north-carolinaActing Secretary Wolf Travelin...
http://dhs.gov/news-releases/press-releasesPress Release
http://dhs.gov/news/...olf-statement-tragedy-saugus-high-schoolActing Secretary Chad Wolf Sta...
http://dhs.gov/how-do-i/by-typeHow Do I...?
http://dhs.gov/how-do-i/provide-feedback-dhsProvide Feedback or Make Compl...
http://dhs.gov/how-do-i/report-suspicious-activityReport Suspicious Activity
http://dhs.gov/how-do-i/learn-what-i-can-bring-planeLearn What I Can Bring on the ...
http://dhs.gov/how-do-i/check-wait-timesCheck Wait Times
http://dhs.gov/how-do-i/cross-us-bordersCross U.S. Borders
http://dhs.gov/how-d...i/verify-employment-eligibility-e-verifyVerify Employment Eligibility ...
http://dhs.gov/how-do-i/get-green-cardGet a Green Card
https://www.dhs.gov/how-do-iDo you have more questions?
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovActing Secretary's Corner
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovFrequently Requested Pages
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovCombating Human Trafficking
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovREAL ID
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovWhat Can I Bring On a Plane?
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovCareers
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovFeedback & Complaints
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovTrusted Traveler Comparison To...
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovMyth vs. Fact
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgovShare Your DHS Idea
...

External Links (link to pages on other websites) - 26
URL Anchor Text
https://public.govdelivery.com/accounts/USDHS/subscriber/new
https://www.secretservice.gov/protection/ntac/HP - USSS - Targeted School Vi...
https://www.secretservice.gov/protection/ntac/HP - USSS - Targeted School Vi...
https://www.secretse...eshow&utm_medium=web&utm_campaign=dhsgov
https://www.secretservice.gov/protection/ntac/
https://www.secretservice.gov/protection/ntac/Protecting America's Schools
https://www.cisa.gov/infrastructure-security-monthHP - CISA - Infrastructure Sec...
https://www.cisa.gov/infrastructure-security-monthHP - CISA - Infrastructure Sec...
https://www.cisa.gov...eshow&utm_medium=web&utm_campaign=dhsgov
https://www.cisa.gov/infrastructure-security-month
https://www.cisa.gov/infrastructure-security-monthInfrastructure Security Month ...
https://twitter.com/...dhs-twitter-accounts?ref_src=twsrc%5EtfwTweets from https://twitter.co...
https://www.cisa.gov...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.cisa.gov...ousel&utm_medium=web&utm_campaign=dhsgovHometown Security
https://www.cisa.gov...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.cisa.gov...ousel&utm_medium=web&utm_campaign=dhsgovActive Shooter Preparedness
https://www.us-cert....ousel&utm_medium=web&utm_campaign=dhsgov
https://www.us-cert....ousel&utm_medium=web&utm_campaign=dhsgovCybersecurity
https://egov.uscis.g...ousel&utm_medium=web&utm_campaign=dhsgov
https://egov.uscis.g...ousel&utm_medium=web&utm_campaign=dhsgovImmigration Case Status
https://www.ice.gov/...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.ice.gov/...ousel&utm_medium=web&utm_campaign=dhsgovOnline Safety for Kids
https://www.ready.go...ousel&utm_medium=web&utm_campaign=dhsgov
https://www.ready.go...ousel&utm_medium=web&utm_campaign=dhsgovDisaster Preparedness
https://www.whitehouse.govThe White House
https://www.usa.govUSA.gov

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
50 50 0


Excellent! all images are associated with an ALT value.

Image URL - 50
URL ALT Text
http://dhs.gov/profi...hemes/dhs_mobile_theme/images/optimized/icn-us-flag-21px.pngUS flag signifying that this i...
https://www.dhs.gov/profiles/dhs_gov/themes/dhs_mobile_theme/logo.pngU.S. Department of Homeland Se...
http://dhs.gov/profi...dhs_mobile_theme/images/optimized/sm_icon_facebook_trans.pngFacebook icon
http://dhs.gov/profi.../dhs_mobile_theme/images/optimized/sm_icon_twitter_trans.pngtwitter icon
http://dhs.gov/profi.../themes/dhs_mobile_theme/images/optimized/icon_instagram.pngInstagram icon
http://dhs.gov/profi...dhs_mobile_theme/images/optimized/sm_icon_linkedin_trans.pngLinkedIn icon
http://dhs.gov/profi...gov/themes/dhs_mobile_theme/images/optimized/icon_flickr.pngFlickr icon
http://dhs.gov/profi.../dhs_mobile_theme/images/optimized/sm_icon_youtube_trans.pngYoutube icon
http://dhs.gov/profi..._mobile_theme/images/optimized/sm_icon_govdelivery_trans.pngGovdelivery icon
https://www.dhs.gov/...opping-safety_desktop.jpg?itok=SoryEWVV×tamp=1574869622Holiday Online Shopping Safety...
https://www.dhs.gov/...hopping-safety_mobile.jpg?itok=KZss3iR6×tamp=1574869622Holiday Online Shopping Safety...
https://www.dhs.gov/...ool-violence-analysis.jpg?itok=PO0XBsrP×tamp=1573763325Protecting America's Schools -...
https://www.dhs.gov/...lence-analysis_mobile.jpg?itok=niLPHy3s×tamp=1573763325Protecting America's Schools -...
https://www.dhs.gov/.../19_1112_s1_s1-awards.jpg?itok=ngstFGBN×tamp=15736710502019 Secretary's Awards
https://www.dhs.gov/...2_s1_s1-awards_mobile.jpg?itok=EhiogKk_×tamp=15736710502019 Secretary's Awards
https://www.dhs.gov/...ucture-security-month.jpg?itok=06HzIyw2×tamp=1572621678Infrastructure Security Month ...
https://www.dhs.gov/...security-month_mobile.jpg?itok=rTFyxNA8×tamp=1572621678Infrastructure Security Month ...
https://www.dhs.gov/...1023_ochco_dhs-hiring.jpg?itok=JOxm3iOX×tamp=1571849290DHS is Hiring! More Informatio...
https://www.dhs.gov/...hco_dhs-hiring_mobile.jpg?itok=kcPNMRm9×tamp=1571849290DHS is Hiring! More Informatio...
https://www.dhs.gov/...e/19_0405_tsa_real-id.jpg?itok=uIMnvFXD×tamp=1554473331Does your ID have a star? Beg...
https://www.dhs.gov/...05_tsa_real-id_mobile.jpg?itok=UePMA4Fy×tamp=1554473331Does your ID have a star? Beg...
https://www.dhs.gov/...920_s1_ct-tv-strategy.jpg?itok=rw9QSW91×tamp=1569005745Acting Secretary McAleenan ann...
https://www.dhs.gov/...ct-tv-strategy_mobile.jpg?itok=TiGBh-ft×tamp=1569005745Acting Secretary McAleenan ann...
https://www.dhs.gov/...bp_border-security_03.jpg?itok=mhqR3Nq-×tamp=1562070432Stopping Illegal Immigration a...
https://www.dhs.gov/...er-security_03_mobile.jpg?itok=f8cQ8I7h×tamp=1562070432Stopping Illegal Immigration a...
https://www.dhs.gov/...ing-the-opioid-crisis.jpg?itok=4MAzuz0e×tamp=1556209827Confronting the Opioid Crisis
https://www.dhs.gov/...-opioid-crisis_mobile.jpg?itok=M5c5QtQC×tamp=1556209827Confronting the Opioid Crisis
https://www.dhs.gov/...ission_statement_02_0.jpg?itok=whG-rUfb×tamp=1516580577Our Mission: With honor and in...
https://www.dhs.gov/...statement_02_mobile_0.jpg?itok=SmHHoViy×tamp=1516580577Our Mission: With honor and in...
https://www.dhs.gov/misc/feed.pngSubscribe to Homeland Security...
http://dhs.gov/misc/feed.pngRSS Icon
https://www.dhs.gov/...debar_carousel/public/thumbnail_as1-corner.jpg?itok=lMc4QQgfActing Secretary's Corner
https://www.dhs.gov/...sidebar_carousel/public/15_0210_quicklinks.jpg?itok=jbR4XpGZFrequently Requested Pages
https://www.dhs.gov/...ebar_carousel/public/15_0210_blue_campaign.jpg?itok=4bjOgsIABlue Campaign
https://www.dhs.gov/...styles/dhs_sidebar_carousel/public/REAL_ID.jpg?itok=k-pYh-ACREAL ID
https://www.dhs.gov/.../dhs_sidebar_carousel/public/take_on_plane.jpg?itok=MxmQwUHuWhat Can I Bring On a Plane?
https://www.dhs.gov/...hs_sidebar_carousel/public/15_0210_careers.jpg?itok=tJjW5w8WCareers
https://www.dhs.gov/...tyles/dhs_sidebar_carousel/public/feedback.jpg?itok=zEVvA3xpFeedback & Complaints
https://www.dhs.gov/...hs_sidebar_carousel/public/trusted_travler.jpg?itok=l8OM33ARTrusted Traveler Comparison To...
https://www.dhs.gov/...sidebar_carousel/public/18_0828_mythvsfact.png?itok=8TocSLRMMyth vs. Fact
https://www.dhs.gov/.../public/16_0613_featured_hometown-security.jpg?itok=BpTdxaWsHometown Security
https://www.dhs.gov/...bar_carousel/public/15_0210_active_shooter.jpg?itok=mgA5byt8Active Shooter Preparedness
https://www.dhs.gov/...dhs_sidebar_carousel/public/feature_uscert.jpg?itok=Kg1BjjTGUS-CERT
https://www.dhs.gov/...yles/dhs_sidebar_carousel/public/qhsr_2018.jpg?itok=IvTZoNafShare your DHS idea.
https://www.dhs.gov/...s/dhs_sidebar_carousel/public/15_0210_esta.jpg?itok=L9kLKn-sVisa Waiver Program
https://www.dhs.gov/...ralization-ceremony-flags-20130704-170x120.jpg?itok=vpkOM2C4US Flags Among a Crowd
https://www.dhs.gov/.../dhs_sidebar_carousel/public/15_0210_forms.jpg?itok=JKQAmT_kForms
https://www.dhs.gov/...sidebar_carousel/public/stopthinkconnect_0.jpg?itok=4vRzlqNXOnline Safety
https://www.dhs.gov/...sidebar_carousel/public/15_0210_iguardians.jpg?itok=hV-qxlKdProject iGuardian
https://www.dhs.gov/.../dhs_sidebar_carousel/public/15_0210_ready.jpg?itok=3GYiFHUcDisaster Preparedness


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 6 6


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://www.dhs.gov/...iles/css/css_jxjd3y05gJ4znkc8IUPVWEgEf2rbAK_s9sEjW7BOSvU.cssstylesheettext/css
https://www.dhs.gov/...iles/css/css_L6rPqUdPNwD8LJUa8ZDiruyG8PPP3gK0XPEsr239Ygg.cssstylesheettext/css
https://www.dhs.gov/...iles/css/css_nX2l_kjeYLSsAsnhyDgojzeAYqfLCtTfJ0ijW6YQiKI.cssstylesheettext/css
https://www.dhs.gov/...iles/css/css_HvLCMo6U5Bpnsv5x5SKJgWZzW_S4XYTXZqvSJnOjPZM.cssstylesheettext/css
https://www.dhs.gov/...iles/css/css_4W8Yf8v3hHVN_isDKuQ4q7s1fbACEx-jsUW8QKcObSU.cssstylesheettext/css
https://www.dhs.gov/...iles/css/css_qsygbReLKu21zxXLp1syMOBozHPb2_EiWkyx7rOLcEg.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
19 11 30


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
https://www.dhs.gov/...t/files/js/js_gYWhuqN0Wsid8HOSk0yFzqMg-2NTv-xegwc2ACYMGws.jstext/javascript
https://www.dhs.gov/...t/files/js/js_IkpqfoMUqcRnkBjcfxbOAMAPJOfpQi7Nl5fLNizMNys.jstext/javascript
https://www.dhs.gov/...es/mediaelement/build/mediaelement-and-player.min.js?v=2.1.6text/javascript
https://www.dhs.gov/...t/files/js/js_jwP35jpNVFqrdLEioRIGZuFF4Ot0G0uBwvyzS3u7jqU.jstext/javascript
https://www.dhs.gov/...t/files/js/js_Jsq3IO8rF7QKIduNmlu0iPi1gY-RUS32pyzdFBMTZZA.jstext/javascript
https://www.dhs.gov/...t/files/js/js_rsGiM5M1ffe6EhN-RnhM5f3pDyJ8ZAPFJNKpfjtepLk.jstext/javascript
https://www.dhs.gov/...t/files/js/js_zWZ1dbyg6WuqvSiANMHnRmLjz6BPJKk3sz8KNNylQqM.jstext/javascript
http://dhs.gov/profi...gov_google_analytics/js/Universal-Federated-Analytics-Min.jstext/javascript
https://platform.twitter.com/widgets.js
https://www.dhs.gov/...t/files/js/js_7Ukqb3ierdBEL0eowfOKzTkNu-Le97OPm-UqTS5NENU.jstext/javascript
https://www.dhs.gov/...t/files/js/js_nQaoQIkwyQnyq3dCmoLq5qt_IqeYyBR1Qiy1vqVosgU.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.dhs.gov/...ousel&utm_medium=web&utm_campaign=dhsgov


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-32318423-1 Excellent! the website implements Google Analytics.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

9
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
177
Excellent! You do have a lot of root domains (177) linked to your site dhs.gov.

177
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,117
  Facebook Shares 2,776
  Facebook Comments 929
  Tweets 329
  LinkedIn 0

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Account...er.com/DHSgov/lists/dhs-twitter-accounts?ref_src=twsrc%5Etfw
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site dhs.gov is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,898th most visited website in the world.
837th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - fema.gov, cbp.gov, us-cert.gov) hosted on the same server as dhs.gov (ip : 23.196.74.224).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.196.74.224) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
49 years, 344 days old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -345 days from today ( expires on : 1969-12-31 )



Domain Info
dhs.gov ( 7 characters )



Domain Created On Last Modified On Expires On
1969-12-31 1969-12-31 1969-12-31
49 years, 344 days old 49 years, 344 days ago -50 years, -345 days from today
49 years, 344 days old


Domain Name Servers used by dhs.gov
DNS Name IP Address
a16-67.akam.net23.211.132.67
a1-91.akam.net193.108.91.91
a9-66.akam.net184.85.248.66
a22-66.akam.net23.211.61.66
a7-64.akam.net23.61.199.64
a8-65.akam.net2.16.40.65


Domain is going to expire in less than a year time (-50 years, -345 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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