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Excellent Practice34
Improvement Could be Made11
Critical Issues to Attend7
Mar 5, 2020 08:07 PM

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Detailed Reviews

Related Category
Most related categories of this website.

advertising   careers   courses   marketing   media   people   social   tutorials  

Title
Econsultancy – achieve excellence in modern marketing

Words count: 6    Unique Words: 6    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Econsultancy's mission is to help our customers achieve excellence in digital business, marketing and ecommerce through research, training and events.

Words count: 20    Length: 150 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Econsultancy – achieve excellence in modern marketing www.econsultancy.com/
Econsultancy's mission is to help our customers achieve excellence in digital business, marketing and ecommerce through research, training and events.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

august  blog  brands  briefing  business  consumers  content  cookies  customer  data  digital  ecommerce  econsultancy  effective  experience  february  feedback  guide  industry  introduction  islands  january  management  march  marketing  media  platform  practice  product  retail  search  share  social  stats  strategy  training  trends  ways  webinar  workshop 

Top 20 Keywords
Total Terms Count: 2,135

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
marketing 42 1.97%
blog 27 1.26%
february 23 1.08%
digital 21 0.98%
customer 19 0.89%
brands 19 0.89%
content 18 0.84%
islands 17 0.80%
social 17 0.80%
consumers 15 0.70%
business 11 0.52%
econsultancy 11 0.52%
august 11 0.52%
search 11 0.52%
experience 11 0.52%
practice 10 0.47%
ecommerce 10 0.47%
ways 10 0.47%
trends 9 0.42%
march 9 0.42%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
05891001000372

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(58)
Coronavirus: how travel and hospitality brands should respond
Four ways brands can incorporate customer feedback into their marketing and CX
What is reactive marketing? And which brands do it well?
The feedback economy: challenges, growth, and the role of AI
How ‘conversational search’ converts shoppers
Four DTC brands investing in traditional marketing campaigns
Ratings and Reviews Best Practice Guide
The best digital marketing stats we’ve seen this week
How do brands use social listening tools?
Four ways brands can incorporate customer feedback into their marketing and CX
How eight ecommerce websites make product recommendations on the ‘add to basket’ page
Eight effective examples of email sign up forms
Six impactful examples of ecommerce USP bars
Global measurement frameworks don’t reflect local brand strategies – so what’s the alternative?
28% of ‘CX leaders’ are planning to invest in AI in 2020
An introduction to the third-party cookie crackdown
A day in the life of… Mark Douthwaite, AI Engineer at Peak
How digital is shaping customer experiences for FMCG brands
The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats
12 stats that show the importance of personalisation
How to run a customer journey mapping workshop
The best social media stories & campaigns from February 2020
How do brands use social listening tools?
Instagram SEO: nine tips for boosting your visibility
Digital marketing in China: What are the key trends?
Ratings and Reviews Best Practice Guide
13 stats that show how content marketing is changing
How Who Gives a Crap built a loyal following through feel-good branding and a commitment to CX
How Away has built a travel brand through storytelling
B2B marketing doesn’t have to suck
What can B2B email marketers learn from their B2C counterparts?
B2B Content Marketing Best Practice Guide
The six most effective PPC strategies for driving enterprise software leads
Case Studies Database
Research Library
Modern Marketing Model (M3)
Webinar Catch-up
A day in the life of… Richard Reeves, Managing Director of AOP
Organisational Structures and Resourcing Webinar
March 17th, 2020 | 3pm GMT, 10am EST
Measuring Digital Marketing Effectiveness Webinar
April 2nd, 2020 | 2pm BST, 9am EST
$39k
Advertising
Content
Customer Experience
Data and Analytics
Digital Transformation
Ecommerce
Email and eCRM
Innovation and Trends
Search Marketing
Strategy
People and Skills
Find out more about how Econsultancy can help you

<H3>

(9)
Sign in
Ecommerce
Data and Analytics
Customer Experience
Social
Content
Explore More
Statistics

<H4>

(1)
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<B> (1)EMEA/USA:
<STRONG> (3)Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
33.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://econsultancy.com/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://econsultancy.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://econsultancy.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.02 seconds - 1,734.30 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.96 s 0.04 s 0.03 s 0.01 s 2.77 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
35 Kb (34,686 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
35 Kb (34,686 bytes) 18 Kb (17,557 bytes) 17 Kb (17,129 bytes) 102.50 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
21 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.econsultancy.com and http://econsultancy.com are resolved to the same url :https://econsultancy.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://99.84.191.118 is forwarded to its domain name site https://econsultancy.com/.

URL Rewrite
Non SEO Friendly URLs
https://econsultancy.com/subs...nsultancy.com%2F%3Fct_5e61cc43e98a9%3D5e61cc43e98aa


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://econsultancy.com/subs...t_5e61cc43e98a9%3D5e61cc43e98aa


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
226 14 240


Too many links (240), it may be considered as spam!

Internal Links (link to pages within this domain) - 226
URL Anchor Text
http://econsultancy.com/#contentSkip to content
https://econsultancy.comEconsultancy
https://econsultancy.com/advertising/Advertising
https://econsultancy.com/b2b/B2B
https://econsultancy.com/content-hub/Content
https://econsultancy.com/customer-experience/Customer Experience
https://econsultancy.com/data-analytics/Data and Analytics
https://econsultancy.com/ecommerce/Ecommerce
https://econsultancy.com/email-ecrm/Email and eCRM
http://econsultancy.com/innovation-trends/Innovation and Trends
https://econsultancy.com/mobile/Mobile
https://econsultancy.com/people-skills/People and Skills
https://econsultancy.com/search-marketing/Search Marketing
https://econsultancy.com/strategy/Strategy
https://econsultancy.com/social-media/Social
https://econsultancy.com/voice/Voice Search
https://econsultancy.com/ai/Artificial Intelligence (AI)
https://econsultancy.com/influencer-marketing/Influencer Marketing
https://econsultancy.com/digital-transformation/Digital Transformation
https://econsultancy.com/instagram/Instagram
https://econsultancy.com/amazon/Amazon
https://econsultancy.com/healthcare-pharmaceutical/Healthcare and Pharmaceutical
https://econsultancy.com/financial-services/Financial Services
https://econsultancy.com/retail/Retail
https://econsultancy.com/technology-media-telecoms/Technology, Media and Telecoms
https://econsultancy.com/fmcg/Fast-Moving Consumer Goods (FM...
https://econsultancy.com/best-practice-resources/Best Practice
https://econsultancy.com/trends-hub/Trends
https://econsultancy.com/econsultancy-training/Training
https://econsultancy.com/research/#researchbpgBest Practice Guides
https://econsultancy.com/research/#researchtrTrends Reports
https://econsultancy.com/case-studies/Case Studies
https://econsultancy.com/internet-statistics-database/Internet Statistics Database
https://econsultancy.com/marketing-academies/Marketing & Digital Academies
https://econsultancy.com/in-company-training/In-Company Training
https://econsultancy.com/training-individuals/Digital Marketing Training Cou...
http://econsultancy.com/#Consultancy
https://econsultancy.com/consultancy/#consultancyauditsAudits & Assessments
https://econsultancy.com/consultancy/#consultancycompetencyCompetency Frameworks
https://econsultancy.com/consultancy/#consultancywowWays of Working
http://econsultancy.com/upcoming-subscriber-events/Roundtables
https://econsultancy.com/analyst-sessions/Analyst Sessions
https://econsultancy.com/webinar-resources/Webinars
https://econsultancy.com/digital-shift/Digital Shift
https://econsultancy.com/marketing-solutions/Marketing Solutions
https://econsultancy.com/contact-us/Get in touch
https://econsultancy.com/about-us/About Econsultancy
https://econsultancy.com/blog/Blog
http://econsultancy.com/econ-learn
https://econsultancy.com/password-reset/Forgot your password?
https://econsultancy.com/subs...t_5e61cc43e98a9%3D5e61cc43e98aaView our subscription options
https://econsultancy.com/coro...pitality-brands-should-respond/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topics/digital-marketing/Digital Marketing
https://econsultancy.com/coro...pitality-brands-should-respond/Coronavirus: how travel and ho...
https://econsultancy.com/four...tings-reviews-marketing-and-cx/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topi...s/social/reputation-management/Reputation management
https://econsultancy.com/four...tings-reviews-marketing-and-cx/Four ways brands can incorpora...
https://econsultancy.com/reac...s-risks-best-practice-examples/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topi...advertising/social-advertising/Social advertising
https://econsultancy.com/reac...s-risks-best-practice-examples/What is reactive marketing? An...
https://econsultancy.com/2020...t-marketing-trends-predictions/In a recent article
https://econsultancy.com/feed...y-challenges-growth-role-of-ai/
https://econsultancy.com/types/briefings/Briefing
https://econsultancy.com/topi...s/social/reputation-management/Reputation management
https://econsultancy.com/feed...y-challenges-growth-role-of-ai/The feedback economy: challeng...
https://econsultancy.com/how-...h-experience-converts-shoppers/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topi...ustomer-experience/site-search/Site search
https://econsultancy.com/how-...h-experience-converts-shoppers/How ‘conversational search’ co...
https://econsultancy.com/dtc-...raditional-marketing-campaigns/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topi...trategy/multichannel-marketing/Multichannel Marketing
https://econsultancy.com/dtc-...raditional-marketing-campaigns/Four DTC brands investing in t...
https://econsultancy.com/repo...nd-reviews-best-practice-guide/
https://econsultancy.com/best-practice/Best Practice
https://econsultancy.com/topi...content/user-generated-content/User generated content
https://econsultancy.com/repo...nd-reviews-best-practice-guide/Ratings and Reviews Best Pract...
https://econsultancy.com/the-...g-stats-weve-seen-this-week-70/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topi.../advertising/video-advertising/Video Advertising
https://econsultancy.com/the-...g-stats-weve-seen-this-week-70/The best digital marketing sta...
https://econsultancy.com/how-...s-using-social-listening-tools/
https://econsultancy.com/blog/Blog
https://econsultancy.com/social-media/Social
https://econsultancy.com/how-...s-using-social-listening-tools/How do brands use social liste...
https://econsultancy.com/four...tings-reviews-marketing-and-cx/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topi...s/social/reputation-management/Reputation management
https://econsultancy.com/four...tings-reviews-marketing-and-cx/Four ways brands can incorpora...
https://econsultancy.com/how-...-recommendations-in-the-basket/
https://econsultancy.com/blog/Blog
https://econsultancy.com/ecommerce/Ecommerce
https://econsultancy.com/how-...-recommendations-in-the-basket/How eight ecommerce websites m...
https://econsultancy.com/effe...e-examples-email-sign-up-forms/
https://econsultancy.com/blog/Blog
https://econsultancy.com/topics/email-ecrm/Email and eCRM
https://econsultancy.com/effe...e-examples-email-sign-up-forms/Eight effective examples of em...
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.centaurmedia.com/cookiesCookies Policy
https://www.centaurmedia.com/privacyPrivacy Policy
https://www.festivalofmarketing.com/Festival of Marketing
https://www.emarketer.com/con...global-digital-ad-spending-2019$51.71 billion in 2020
https://www.centaurmedia.com/xeim/here
https://jobs.marketingweek.com/Jobs by MW
http://www.centaur.co.uk/terms-and-conditionsWebsite Terms & Conditions
https://www.centaurmedia.com/cookiesCookies
http://www.centaur.co.uk/privacyPrivacy
https://www.facebook.com/EconsultancyFacebook
https://www.linkedin.com/company/econsultancyLinkedIn
https://twitter.com/econsultancyTwitter
http://interconnectit.cominterconnect/it
https://www.centaurmedia.com/xeim/Xeim

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
44 22 22


22 images do not have Alt values.

Image URL - 44
URL ALT Text
https://econsultancy.com/content/themes/econ/images/logo.pngEconsultancy
https://econsultancy.com/content/themes/econ/images/logo-large.pngEconsultancy
https://econsultancy.com/content/themes/econ/images/econ-learn-red.svg
https://econsultancy.imgix.ne...-travel.jpg?auto=compress%2Cformat&q=10&w=652&h=475
https://econsultancy.imgix.ne...reviews.png?auto=compress%2Cformat&q=10&w=652&h=325customer review
https://econsultancy.imgix.ne...rketing.png?auto=compress%2Cformat&q=10&w=652&h=365Reactive Marketing Sainsbury's...
https://econsultancy.imgix.ne...mmerce1.png?auto=compress%2Cformat&q=10&w=652&h=341
https://econsultancy.imgix.ne...ational.jpg?auto=compress%2Cformat&q=10&w=652&h=435
https://econsultancy.imgix.ne...ovu-logo.png?auto=compress%2Cformat&q=10&w=150&h=51Sponsor
https://econsultancy.imgix.ne...4.53.10.png?auto=compress%2Cformat&q=10&w=652&h=342andie swim
https://econsultancy.imgix.ne...-scaled.jpg?auto=compress%2Cformat&q=10&w=652&h=435smiley face on speech bubble i...
https://econsultancy.imgix.ne...th-2020.png?auto=compress%2Cformat&q=10&w=652&h=341Friday stats 28th Feb 2020
https://econsultancy.imgix.ne...ndustry.png?auto=compress%2Cformat&q=10&w=652&h=325Social media and the music ind...
https://econsultancy.imgix.ne...reviews.png?auto=compress%2Cformat&q=10&w=652&h=325customer review
https://econsultancy.imgix.ne...6.14.53.png?auto=compress%2Cformat&q=10&w=652&h=375Pro Flowers extra items
https://econsultancy.imgix.ne...y-email.jpg?auto=compress%2Cformat&q=10&w=652&h=271Away email
https://econsultancy.imgix.ne...art-002.png?auto=compress%2Cformat&q=10&w=652&h=367
https://econsultancy.imgix.ne...6045849.jpg?auto=compress%2Cformat&q=10&w=500&h=334Editorial credit: duangphorn w...
https://econsultancy.imgix.ne...graphic.jpg?auto=compress%2Cformat&q=10&w=610&h=500investment in AI
https://econsultancy.imgix.ne...cking-1.jpg?auto=compress%2Cformat&q=10&w=652&h=367
https://econsultancy.imgix.ne...thwaite.jpg?auto=compress%2Cformat&q=10&w=601&h=500
https://econsultancy.imgix.ne...731/D2C.png?auto=compress%2Cformat&q=10&w=652&h=341
https://econsultancy.imgix.ne.../Mobile.jpg?auto=compress%2Cformat&q=10&w=652&h=361
https://econsultancy.imgix.ne...3.18.54.png?auto=compress%2Cformat&q=10&w=652&h=409digital trends 2020
https://econsultancy.imgix.ne...urney-3.png?auto=compress%2Cformat&q=10&w=652&h=326
https://econsultancy.imgix.ne...whopper.jpg?auto=compress%2Cformat&q=10&w=652&h=366Burger Kind Mouldy Whopper
https://econsultancy.imgix.ne...ndustry.png?auto=compress%2Cformat&q=10&w=652&h=325Social media and the music ind...
https://econsultancy.imgix.ne...generic.png?auto=compress%2Cformat&q=10&w=652&h=326instagram_generic
https://econsultancy.imgix.ne...rketing.png?auto=compress%2Cformat&q=10&w=652&h=327
https://econsultancy.imgix.ne...-scaled.jpg?auto=compress%2Cformat&q=10&w=652&h=435smiley face on speech bubble i...
https://econsultancy.imgix.ne...-system.jpg?auto=compress%2Cformat&q=10&w=652&h=489
https://econsultancy.imgix.ne...t-image.jpg?auto=compress%2Cformat&q=10&w=652&h=403
https://econsultancy.imgix.ne...tcases.jpeg?auto=compress%2Cformat&q=10&w=652&h=435
https://econsultancy.imgix.ne...9/B2B-2.png?auto=compress%2Cformat&q=10&w=652&h=341
https://econsultancy.imgix.ne...generic.png?auto=compress%2Cformat&q=10&w=652&h=326Office Buildings
https://econsultancy.imgix.ne...rketing.jpg?auto=compress%2Cformat&q=10&w=652&h=548
https://econsultancy.imgix.ne...47/ppc6.png?auto=compress%2Cformat&q=10&w=652&h=325ppc
https://econsultancy.imgix.ne...tabase.png?auto=compress%2Cformat&q=10&w=1246&h=697
https://econsultancy.imgix.ne...e_crop.png?auto=compress%2Cformat&q=10&w=1200&h=873
https://econsultancy.imgix.ne...ated-M3.png?auto=compress%2Cformat&q=10&w=654&h=654
https://econsultancy.imgix.ne...ibrary.png?auto=compress%2Cformat&q=10&w=1021&h=608
https://econsultancy.imgix.ne...-Reeves.png?auto=compress%2Cformat&q=10&w=652&h=363
https://econsultancy.imgix.ne...6205758.jpg?auto=compress%2Cformat&q=10&w=652&h=326Digital Marketing: Organisatio...
https://econsultancy.imgix.ne...0493632.png?auto=compress%2Cformat&q=10&w=652&h=238


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 14 18


Too many (14) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 14
Stylesheet URL rel type
https://econsultancy.com/cont...s/icit-cookie-law/css/style.min.css?ver=-1581437706stylesheettext/css
https://econsultancy.com/word...ss/dist/block-library/style.min.css?ver=-1581437723stylesheettext/css
https://econsultancy.com/cont...sets/css/blocks.style.css?ver=1580978443-1581437721stylesheettext/css
https://econsultancy.com/cont...ystem/public/assets/css/public.css?20170424&ver=4.0stylesheettext/css
https://econsultancy.com/cont...sets/css/libs/bootstrap-modals.css?20170424&ver=4.0stylesheettext/css
https://econsultancy.com/cont...ets/css/libs/darktooltip.min.css?ver=4.0-1581437706stylesheettext/css
https://econsultancy.com/cont.../assets/fonts/icons8/Arlo-WP.css?ver=4.0-1581437706stylesheettext/css
https://econsultancy.com/cont...es/block.designers/css/fonts.css?ver=1.6-1581437706stylesheettext/css
https://econsultancy.com/cont...es/block.designers/css/style.css?ver=1.6-1581437706stylesheettext/css
https://fonts.googleapis.com/...boto%3A400%2C400i%2C700%2C700i%2C900%2C900i&ver=4.0stylesheettext/css
https://econsultancy.com/cont...aur-plugins/css/reports-toc.min.css?ver=-1581437714stylesheettext/css
https://econsultancy.com/content/themes/econ/css/print.min.cssstylesheettext/css
https://econsultancy.com/content/themes/econ/css/style.min.css?ver=1581437467stylesheettext/css
https://cdn.bibblio.org/rcm/4.2/bib-related-content.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
57 30 87


Too many (30) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 30
Script URL Type
https://aka-cdn.adtech.de/dt/common/DAC.js
https://cdn.bibblio.org/rcm/4.2/bib-related-content.min.js
https://econsultancy.com/wordpress/wp-includes/js/jquery/jquery.js?ver=1.12.4-wptext/javascript
https://econsultancy.com/word...-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1text/javascript
https://econsultancy.com/cont...ets/js/frontend.blocks.js?ver=1580978443-1581437721text/javascript
text/javascript
https://econsultancy.com/cont...-system/public/assets/js/public.js?20170424&ver=4.0text/javascript
https://econsultancy.com/cont...ts/js/libs/bootstrap-modals.min.js?20171112&ver=4.0text/javascript
https://econsultancy.com/cont...s/libs/jquery.darktooltip.min.js?ver=4.0-1581437706text/javascript
https://econsultancy.com/cont...blic/assets/js/libs/js.cookie.js?ver=4.0-1581437706text/javascript
https://econsultancy.com/cont...es/block.designers/js/scripts.js?ver=1.6-1581437706text/javascript
https://www.google.com/recaptcha/api.js
https://econsultancy.com/cont...ns/icit-cookie-law/js/script.min.js?ver=-1581437706text/javascript
https://econsultancy.com/cont...cit-lazyloader/js/lazysizes.min.js?ver=1-1581437711text/javascript
https://econsultancy.com/cont...it-lazyloader/js/lazyloader.min.js?ver=1-1581437711text/javascript
https://econsultancy.com/cont...taur-plugins/js/reports-toc.min.js?ver=1-1581437714text/javascript
https://cdnjs.cloudflare.com/...iframe-resizer/3.6.2/iframeResizer.min.js?ver=5.3.2text/javascript
https://econsultancy.com/cont...nt/themes/econ/js/behaviour.min.js?ver=1-1581437705text/javascript
https://econsultancy.com/content/themes/econ/js/do-slick.min.js?ver=1-1581437705text/javascript
https://econsultancy.com/cont...entaur-plugins/js/brandpage.min.js?ver=1-1581437714text/javascript
https://econsultancy.com/cont...plugins/doubleclick/js/doubleclick.min.js?ver=0.4.2text/javascript
https://econsultancy.com/cont...nt/plugins/centaur-plugins/js/extended.min.js?ver=1text/javascript
https://econsultancy.com/wordpress/wp-includes/js/wp-embed.min.js?ver=5.3.2text/javascript
https://econsultancy.com/cont...plugins/login-shortcodes/js/public.min.js?ver=5.3.2text/javascript
https://econsultancy.com/cont...ugins/centaur-plugins/js/comments-ajax.min.js?ver=1text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://econsultancy.com/blog/Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
110
Excellent! You do have a lot of root domains (110) linked to your site econsultancy.com.

110
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 2
  Facebook Shares 48
  Facebook Comments 1
  Tweets 100
  LinkedIn 168

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/Econsultancy
Twitter Accounthttps://twitter.com/econsultancy
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site econsultancy.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
16,677th most visited website in the world.
4,437th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - wpromote.com) hosted on the same server as econsultancy.com (ip : 99.84.191.118).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 99.84.191.118) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 42 days old ( 1st registered on : 1999-02-22 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 322 days from today ( expires on : 2022-02-21 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
econsultancy.com ( 16 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-02-22 1999-02-22 2022-02-21
21 years, 42 days old 21 years, 42 days ago 1 year, 322 days from today
21 years, 42 days old


Domain Name Servers used by econsultancy.com
DNS Name IP Address
ns-1137.awsdns-14.org205.251.196.113
ns-1698.awsdns-20.co.uk205.251.198.162
ns-264.awsdns-33.com205.251.193.8
ns-852.awsdns-42.net205.251.195.84


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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