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Excellent Practice40
Improvement Could be Made6
Critical Issues to Attend5
Nov 20, 2019 11:22 AM

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Recommended Actions

  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Create RSS feed for your site.
  • Combine the 3 css blocks and move them to an external style sheet file.
  • Combine the 19 script blocks and move them to an external file.
  • Add Analytics for your site.

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   fashion   inspiration   magazine   nutrition   planet  

Esquire - Men's Fashion, Cocktails, Politics, Interviews, and Women

Words count: 8    Unique Words: 8    Length: 67 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Esquire is your destination for the latest news headlines, political developments, celebrity interviews, mens fashion advice, and food & drink recipes.

Words count: 20    Length: 151 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Esquire - Men's Fashion, Cocktails, Politics, ... www.esquire.com/
Esquire is your destination for the latest news headlines, political developments, celebrity interviews, mens fashion advice, and food & drink recipes.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
celebrity news, interviews, politics, political news, mens fashion, food, drinks,

Words count: 11    Length: 81 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:57% (4/7)
interviews 0   (0%)
politics 0   (0%)
food 0   (0%)
drinks 0   (0%)
2 words:43% (3/7)
celebrity news 0   (0%)
political news 0   (0%)
mens fashion 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertisement  affordable  big  books  cocktail  cover  created  defense  digital  drink  editions  endorsement  entertainment  esquire  esquire's  evans  fashion  food  gift  gordon  grooming  hearst  interviews  jordan  media  michael  news  newsletter  nov  politics  reading  recipes  running  shoe  sneakers  sondland  style  subscribe  visit  winter 

Top 20 Keywords
Total Terms Count: 870

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nov 21 2.41%
esquire 11 1.26%
news 11 1.26%
politics 9 1.03%
gift 8 0.92%
created 6 0.69%
food 6 0.69%
drink 6 0.69%
sneakers 5 0.57%
editions 5 0.57%
style 5 0.57%
endorsement 5 0.57%
michael 5 0.57%
affordable 5 0.57%
advertisement 4 0.46%
cocktail 4 0.46%
cover 4 0.46%
reading 4 0.46%
subscribe 4 0.46%
jordan 4 0.46%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Michael B. Jordan Goes Home
What to Wear Now
Politics with Charles P. Pierce.
The November Issue
TV, Movies, Music & Books
Best Under $100
You've Got Gifts to Buy...
Esquire's Greatest Hits
Time for a Cocktail
Food & Drink
News & Politics
Grooming Guide
Esquire's Latest
<I> (2)Quid Pro Quo
Quid Pro Quo

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://esquire.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.01 seconds - 4,775.30 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.82 s 0.05 s 0.05 s 0.01 s 3.82 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
48 Kb (47,753 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
48 Kb (47,753 bytes) 6 Kb (6,386 bytes) 41 Kb (41,367 bytes) 15.44 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.esquire.com/ and http://esquire.com are resolved to the same url :https://www.esquire.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
194 35 229

Too many links (229), it may be considered as spam!

Internal Links (link to pages within this domain) - 194
URL Anchor Text
http://esquire.com/best-of-2019/Best of 2019
http://esquire.com/style/big-black-book/Big Black Book
http://esquire.com/cocktail-recipes/Cocktail Recipes
http://esquire.com/lifestyle/cars/Cars & Tech
http://esquire.com/lifestyle/health/Fitness & Health
http://esquire.com/lifestyle/money/Money & Career
http://esquire.com/#News & Politics
http://esquire.com/news-politics/News & Politics
http://esquire.com/news-politics/politics/Charles P. Pierce
http://esquire.com/enter...y-interview-newark-arts-high-school/Michael B. Jordan Goes Home
http://esquire.com/food-drink/Food & Drink
http://esquire.com/style...dge-sneaker-shoe-endorsement-review/The Running Shoe Experts at On...
http://esquire.com/style...falcon-eye-watch-review-endorsement/Shop the Next Big Q Timex Watc...
http://esquire.com/style...he-bear-ned-boot-review-endorsement/The Ultra-Versatile Boots You'...
http://esquire.com/style.../g29775854/best-mens-winter-outfits/3 Winter-Friendly Outfits for ...
http://esquire.com/style...e-sneakers-to-wear-right-now-071514/16 White Sneakers to Wear With...
http://esquire.com/news-politics/politics/Politics with Charles P. Pierc...
http://esquire.com/news-...ndland-testify-ukraine-trump-simple/Gordon Sondland Laid Out Just ...
http://esquire.com/news-...ker-testify-impeachment-republicans/Kurt Volker Was No Witness for...
http://esquire.com/news-...an-testimony-republicans-jim-jordan/Did Jim Jordan Really Go After...
http://esquire.com/news-...wont-defend-marie-yovanovitch-trump/Mike Pompeo 'Always Defends' H...
http://esquire.com/news-...publicans-22-trump-ukraine-defenses/Republicans Have Used 22+ Trum...
http://esquire.com/enter...n-momoa-see-apple-tv-interview-2019/You've Seen Jason Momoa Rip Ou...
http://esquire.com/enter...-waititi-jojo-rabbit-interview-2019/Taika Waititi Is Having More F...
http://esquire.com/news-...lection-climate-change-donald-trump/The First Election at the End ...
http://esquire.com/news-...-martinez-escape-velocity-interview/The Life of 17-Year-Old Jeffre...
http://esquire.com/sport...ts-betting-fan-duel-draft-kings-nfl/The Carpetbagging Gamblers of ...
http://esquire.com/entertainment/TV, Movies, Music & Books
http://esquire.com/enter...a25439215/best-new-christmas-albums/The 15 Best New Christmas Albu...
http://esquire.com/enter...ent/a29478217/cj-mccollum-interview/Why Basketball Player CJ McCol...
http://esquire.com/enter...mmy-2020-nominations-snubs-analysis/The 2020 Grammys Are Paying At...
http://esquire.com/enter...prise-newark-arts-high-school-video/Michael B. Jordan's Surprise V...
http://esquire.com/style...on/g13989996/cheap-sweaters-for-men/These Are the Best 13 Sweaters...
http://esquire.com/style...ashion/g14473123/cheap-sneakers-men/The 15 Coolest Affordable Snea...
http://esquire.com/style...hion/g14463864/best-cheap-jeans-men/The 13 Best Affordable Jeans

External Links (link to pages on other websites) - 35
URL Anchor Text
https://subscribe.hearst...b_nav_link?source=esq_print_nav_leftPrint Edition
https://subscribe.hearst...nav_link?source=esq_digital_nav_leftDigital Edition
https://subscribe.hearst...ft_nav_link?source=esq_gift_nav_leftGive a Gift
http://www.hearst.com/newsroom/us-magazines-privacy-noticePrivacy Notice
http://www.hearst.com/newsroom/us-magazines-terms-of-useTerms of Use
https://subscribe.hearst...ift_nav_link?source=esq_gift_nav_topGive a Gift
https://subscribe.hearst..._nav_link?source=esq_digital_nav_topDigital Editions
https://www.mylo.id/logi...uri=https://www.esquire.com/default/Log In
https://subscribe.hearst...v_link?source=esq_digital_nav_footerDigital Editions
http://www.esquiremediakit.com/r5/home.aspMedia Kit
http://www.hearst.com/press-room/Press Room
https://w1.buysub.com/pu...1776104&lsid=50271202561015217&vid=1Customer Service
http://subscribe.hearstm...gs.com/circulation/shared/index.htmlOther Hearst Subscriptions
https://subscribe.hearst..._nav_link?source=esq_gift_nav_footerGive a Gift
http://www.hearst.com/newsroom/us-magazines-privacy-noticePrivacy Notice
https://www.hearst.com/n...ines-privacy-notice#_ADDITIONAL_INFOYour California Privacy Rights
https://www.hearst.com/n...zines-privacy-notice#_INTEREST_BASEDInterest-Based Ads
http://www.hearst.com/newsroom/us-magazines-terms-of-useTerms of Use

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
0 0 0

Alt values are missing for all the images (0), it will be hard for search engines to include your site for image searches!

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
3 1 4

You have 3 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
19 3 22

You have 19 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://esquire.com/news-politics/News & Politics
http://www.hearst.com/newsroom/us-magazines-privacy-noticePrivacy Notice

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (224) linked to your site esquire.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,924
  Facebook Shares 3,328
  Facebook Comments 1,636
  Tweets 0
  LinkedIn 55

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/Esquire
Twitter Accounthttps://twitter.com/esquire
Google+ Pagehttps://plus.google.com/+esquire/videos


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site esquire.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,468th most visited website in the world.
964th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (9 - womenshealthmag.com, prevention.com, womansday.com, goodhousekeeping.com, thedailygreen.com, housebeautiful.com, roadandtrack.com, menshealth.com, redbookmag.com) hosted on the same server as esquire.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 358 days old ( 1st registered on : 1994-12-21 )

excellent, the domain age is old enough.

Domain Expires
0 years, 4 days from today ( expires on : 2019-12-19 )

domain is expiring in less than a year.

Domain Info
esquire.com ( 11 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1994-12-21 2018-12-16 2019-12-19
24 years, 358 days old 0 years, 363 days ago 0 years, 4 days from today
24 years, 358 days old

Domain Name Servers used by esquire.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 4 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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