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eway.com.au favicon eway.com.au

Excellent Practice38
Improvement Could be Made7
Critical Issues to Attend6
Nov 15, 2019 12:34 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Move the 115 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Reduce number of links to other pages.
  • Combine the 63 css blocks and move them to an external style sheet file.
  • Merge the 7 style sheet files into one.
  • Combine the 30 script blocks and move them to an external file.
  • ...     16
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Detailed Reviews

Related Category
Most related categories of this website.


Title
All-in-one Online Payments Platform - eWAY Australia

Words count: 8    Unique Words: 8    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
eWAY's secure and reliable online payment gateway makes it really easy for you to accept credit card payments from anyone, anywhere - from any device.

Words count: 25    Length: 150 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
All-in-one Online Payments Platform - eWAY Australia www.eway.com.au/
eWAY's secure and reliable online payment gateway makes it really easy for you to accept credit card payments from anyone, anywhere - from any device.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  aligned  api  business  card  contact  credit  customers  day  easy  eway  fraud  gateway  grow  integrations  learn  merchants  myeway  online  payments  plan  pricing  processes  protection  provide  ready  sales  sdk  security  services  setup  shopping  simple  software  solution  success  support  team  tools  you’re 

Top 20 Keywords
Total Terms Count: 1,072

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
payments 32 2.99%
eway 29 2.71%
business 27 2.52%
solution 12 1.12%
setup 11 1.03%
team 11 1.03%
fraud 10 0.93%
online 10 0.93%
security 9 0.84%
integrations 9 0.84%
sales 9 0.84%
easy 9 0.84%
merchants 8 0.75%
customers 8 0.75%
ready 8 0.75%
services 8 0.75%
gateway 8 0.75%
protection 8 0.75%
support 7 0.65%
provide 7 0.65%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11501513000230370

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
eCommerce payments made easy

<H2>

(15)
250+ Shopping Cart & Software Integrations and growing…
250+ Shopping Cart & Software Integrations and growing…
Secure, reliable, fraud prevention
eWAY processes payments for over 26,000 businesses
eWAY processes payments for over 26,000 businesses
Benefits for all types of businesses
Benefits for all types of businesses
Pricing plans aligned to the needs of your business and customers
You’re in good company
Latest Blog Posts
Ready to get started?
Make sure your business flourishes
Pricing Form
Contact our sales team
You’re in good company

<H4>

(15)
Fast setup
Bulletproof online security
Simple pricing
24/7 support
Fraud protection
Tools for growth
Fast setup
Bulletproof online security
Simple pricing
24/7 support
Fraud protection
Tools for growth
All-in-one payment plan
Require payments for a big business?
I have a merchant facility
<H5>
(13)
Easily integrates with your chosen platform
Easily integrates with your chosen platform
Protection and Prevention is our priority
We’re Easy, Helpful and Human.
We’re Easy, Helpful and Human.
From Storefront to Home Pages – Business Transition in the Digital Era
We took to the streets! Here is what we found…
Australian Businesses to Receive $60 Million Funding to Use on Social Media
The Secrets Behind the Biggest Brands in eCommerce
5 Simple Steps to Boost Your Online Sales This Easter
Celebrating International Women’s Day
Payment Trends of 2019
Roses Are Red, Violets Are Blue. Customers Love Sales and so Do You!
<I> (23)
<STRONG> (3)All-in-one payment plan
Require payments for a big business?
I have a merchant facility


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
52.4

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-au Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.eway.com.au/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://eway.com.au/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://eway.com.au/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.75 seconds - 29.24 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.13 s 0.02 s 0.02 s 0.01 s 1.75 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
22 Kb (21,929 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
22 Kb (21,929 bytes) 8 Kb (8,156 bytes) 14 Kb (13,773 bytes) 59.22 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
115 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.eway.com.au/ and http://eway.com.au are resolved to the same url :https://www.eway.com.au/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
114 33 147


You have more than 100 links (147).

Internal Links (link to pages within this domain) - 114
URL Anchor Text
http://eway.com.au/#mainSkip to content
https://www.eway.com.au/
http://eway.com.au/#
https://www.eway.com.au/plans-pricing/Pricing
https://www.eway.com.au/app/Add-ons
https://www.eway.com.au/features/Features
https://www.eway.com.au/payment-gateway/Payment Gateway
http://eway.com.au/features/antifraud/beagle-lite/Anti-fraud
https://www.eway.com.au/features/benefits/fast-settlement/Benefits
https://www.eway.com.au/features/payments/iframes/Payments
https://www.eway.com.au/...orting/reporting-settlement-reports/Reporting
https://www.eway.com.au/...es/tools/tools-transactional-emails/Tools
https://www.eway.com.au/apple-pay/Apple Pay
https://www.eway.com.au/credit-card-payments/Credit Card Payments
https://www.eway.com.au/developers/Developers
https://www.eway.com.au/developers/sdk/client-sdk-overview/Client SDK
https://www.eway.com.au/developers/sdk/server-sdk-overview/Server SDK
https://www.eway.com.au/developers/api/sandbox/API Snippets
https://www.eway.com.au/...ox-certification/track-your-clients/Sandbox Certification
https://www.eway.com.au/developers/secure-site-seal-wizard/eWAY Logo
https://www.eway.com.au/merchants/Merchants
https://www.eway.com.au/merchants/accounting/Accounting
https://www.eway.com.au/merchants/charity/Charity
https://www.eway.com.au/merchants/insurance/Insurance
https://www.eway.com.au/merchants/it/IT Services
https://www.eway.com.au/merchants/retail/Retail
https://www.eway.com.au/merchants/trade-services/Trade Services
https://www.eway.com.au/about-eway/About Us
https://www.eway.com.au/grow-your-online-business-guide/Grow your online business
https://www.eway.com.au/eway-difference/eWAY Difference
https://www.eway.com.au/about-eway/success-stories/Success Stories
https://www.eway.com.au/about-eway/technology-security/Technology & Security
https://www.eway.com.au/about-eway/innovation/Innovation
https://www.eway.com.au/blog/eWAY Blog
http://status.eway.com.au/eWAY Status
https://www.eway.com.au/contact-us/Contact Us
http://eway.com.au/#
http://eway.com.au/#Country
http://eway.com.au/#
http://eway.com.au/app/Learn more
http://eway.com.au/app/Learn more
http://eway.com.au/features/antifraud/beagle-lite/Learn more
http://eway.com.au/about-eway/success-stories/Learn more
http://eway.com.au/about-eway/success-stories/Learn more
http://eway.com.au/plans-pricing/
http://eway.com.au/plans-pricing/View plan
http://eway.com.au/enterprise-quote/
http://eway.com.au/enterprise-quote/Request quote
http://eway.com.au/plans-pricing/gateway-plans-pricing/
http://eway.com.au/plans-pricing/gateway-plans-pricing/View plan
http://eway.com.au/merchants/See our merchants
https://www.eway.com.au/...iness-transition-in-the-digital-era/From Storefront to Home Pages ...
https://www.eway.com.au/blog/eway-day-of-service-clean-up/We took to the streets! Here i...
https://www.eway.com.au/...esses-to-receive-60-million-funding/Australian Businesses to Recei...
https://www.eway.com.au/...ind-the-biggest-brands-in-ecommerce/The Secrets Behind the Biggest...
https://www.eway.com.au/...boost-your-online-sales-this-easter/5 Simple Steps to Boost Your O...
https://www.eway.com.au/blog/celebrating-iwd/Celebrating International Wome...
https://www.eway.com.au/blog/payment-trends-of-2019/Payment Trends of 2019 ...
https://www.eway.com.au/.../customers-love-sales-and-so-do-you/Roses Are Red, Violets Are Blu...
http://eway.com.au/contact-us/send-enquiry/Contact sales
https://www.eway.com.au/plans-pricing/Pricing
https://www.eway.com.au/features/Features
https://www.eway.com.au/merchants/Merchants
https://www.eway.com.au/developers/Developers
https://www.eway.com.au/features/antifraud/beagle-lite/Anti-fraud
https://www.eway.com.au/...tional-services/priority-activation/Additional Services
https://www.eway.com.au/legal/Legal
https://www.eway.com.au/app/Add-ons
https://www.eway.com.au/developers/secure-site-seal-wizard/eWAY Logo
https://www.eway.com.au/disputes-and-chargeback-faqs/Disputes and Chargeback FAQs
http://status.eway.com.au/eWAY Status
https://www.eway.com.au/contact-us/Contact Us
https://www.eway.com.au/about-eway/About eWAY
https://www.eway.com.au/eway-difference/eWAY Difference
https://www.eway.com.au/...ut-eway/technology-security/pci-dss/PCI DSS
https://www.eway.com.au/about-eway/success-stories/Success Stories
https://www.eway.com.au/about-eway/technology-security/Technology & Security
https://www.eway.com.au/about-eway/global-payments/Global Payments
http://www.eway.com.au/blog/category/social-impact/Social Impact
https://www.eway.com.au/plans-pricing/Pricing
https://www.eway.com.au/app/Add-ons
https://www.eway.com.au/features/Features
https://www.eway.com.au/payment-gateway/Payment Gateway
http://eway.com.au/features/antifraud/beagle-lite/Anti-fraud
https://www.eway.com.au/features/benefits/fast-settlement/Benefits
https://www.eway.com.au/features/payments/iframes/Payments
https://www.eway.com.au/...orting/reporting-settlement-reports/Reporting
https://www.eway.com.au/...es/tools/tools-transactional-emails/Tools
https://www.eway.com.au/apple-pay/Apple Pay
https://www.eway.com.au/credit-card-payments/Credit Card Payments
https://www.eway.com.au/developers/Developers
https://www.eway.com.au/developers/sdk/client-sdk-overview/Client SDK
https://www.eway.com.au/developers/sdk/server-sdk-overview/Server SDK
https://www.eway.com.au/developers/api/sandbox/API Snippets
https://www.eway.com.au/...ox-certification/track-your-clients/Sandbox Certification
https://www.eway.com.au/developers/secure-site-seal-wizard/eWAY Logo
https://www.eway.com.au/merchants/Merchants
https://www.eway.com.au/merchants/accounting/Accounting
https://www.eway.com.au/merchants/charity/Charity
https://www.eway.com.au/merchants/insurance/Insurance
...

External Links (link to pages on other websites) - 33
URL Anchor Text
https://eway.io/api-v3/API Spec
https://gpaunzjobs.com/Careers
https://au.myeway.com/MYeWAY
https://go.eway.io/s/Help
https://au.myeway.com/Login
https://au.myeway.com/MYeWAY
https://go.eway.io/success/SiteLoginPartner Portal
https://go.eway.io/success/resume-registrationContinue Signup
https://eway.io/hk/Hong Kong
https://eway.io/mo/Macau
https://eway.io/nz/New Zealand
https://eway.io/sg/Singapore
https://eway.io/api-v3/API Doc
https://blog.eway.io/eWAY Blog
https://gpaunzjobs.com/Careers
https://au.myeway.com/MYeWAY
https://go.eway.io/success/SiteLoginPartner Portal
https://www.facebook.com/eway
https://twitter.com/eway_
https://plus.google.com/+EwayAuNZUKAsia
https://www.linkedin.com/company/eway_2/
https://eway.io/api-v3/API Spec
https://gpaunzjobs.com/Careers
https://au.myeway.com/MYeWAY
https://go.eway.io/s/Help
https://au.myeway.com/Login
https://au.myeway.com/MYeWAY
https://go.eway.io/success/SiteLoginPartner Portal
https://go.eway.io/success/resume-registrationContinue Signup
https://eway.io/hk/Hong Kong
https://eway.io/mo/Macau
https://eway.io/nz/New Zealand
https://eway.io/sg/Singapore

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
45 42 3


3 images do not have Alt values.

Image URL - 45
URL ALT Text
https://www.eway.com.au/wp-content/uploads/sites/3/2018/09/eway-logo.pngeWAY Australia
https://www.eway.com.au/wp-content/uploads/sites/3/2018/09/eway-logo.pngeWAY Australia
https://www.eway.com.au/...2/250-shoppingcart-integrations-eway-payment-gateway.png250 Shopping Cart Integrations...
https://www.eway.com.au/...ites/3/2018/11/250-shoppingcart-integrations-800x800.pngOver 250 software and shopping...
https://www.eway.com.au/...2018/12/payment-security-beagle-eway-payment-gateway.pngPayment Security Beagle eWAY P...
https://www.eway.com.au/...s/sites/3/2018/12/work-together-eway-payment-gateway.pngWork Together eWAY Payment Gat...
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/work-together.png
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/speed-01-1.svgFast Setup
https://www.eway.com.au/...content/uploads/sites/3/2018/10/eway-online-security.svgOnline Security
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/piggy-01.svgSimple pricing
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/support-01.svg24/7 Support
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/security-01.svgFree fraud protection
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/charts-01.svg250+ software integrations
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/eway-merchant-4.jpgeWAY Merchant
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/speed-01-1.svgFast Setup
https://www.eway.com.au/...content/uploads/sites/3/2018/10/eway-online-security.svgOnline Security
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/piggy-01.svgSimple pricing
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/support-01.svg24/7 Support
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/security-01.svgFree fraud protection
https://www.eway.com.au/wp-content/uploads/sites/3/2018/10/charts-01.svg250+ software integrations
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/fast-settlements.pngFast settlements
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/idea-1.png
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/plan-1.pngAPI
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/adore-beauty-logo.jpgAdore Beauty
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/dendy-logo-eway.pngdendy logo
https://www.eway.com.au/...-content/uploads/sites/3/2018/11/booktopia-logo-eway.jpgbooktopia logo
https://www.eway.com.au/...-content/uploads/sites/3/2018/11/thermomix-logo-eway.jpgthermomix logo
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/rea-group-logo.jpgREA Group
https://www.eway.com.au/...p-content/uploads/sites/3/2018/11/99-bikes-logo-eway.png99 bikes logo
https://www.eway.com.au/...p-content/uploads/sites/3/2019/05/front-blog-607x400.pngFrom Storefront to Home Pages
https://www.eway.com.au/...ites/3/2019/05/Day-of-Service-Blog-post-2019-800x400.png
https://www.eway.com.au/...oads/sites/3/2019/04/60-million-funding-blog-607x400.jpg60-million-funding-blog
https://www.eway.com.au/...uploads/sites/3/2019/03/secrets-of-ecommerce-783x400.pngsecrets of ecommerce
https://www.eway.com.au/...ploads/sites/3/2019/03/easter-blog-header-v1-607x400.jpg5-simple-steps-to-boost-your-o...
https://www.eway.com.au/...nt/uploads/sites/3/2019/03/iwd-celebration-1-607x400.jpgiwd-celebration-1
https://www.eway.com.au/.../uploads/sites/3/2019/03/Payment-trends-2019-607x400.jpgPayment-trends-2019
https://www.eway.com.au/.../uploads/sites/3/2019/01/valentines-day-blog-607x400.pngvalentine's day blog
https://eway.io/nz/wp-content/uploads/sites/2/2018/12/Nora-Awards.pngNora Awards 2018 - Best Paymen...
https://eway.io/nz/wp-content/uploads/sites/2/2018/12/Nora-Awards-2018.pngNora Awards 2018 - Best Securi...
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/adore-beauty-logo.jpgAdore Beauty
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/dendy-logo-eway.pngdendy logo
https://www.eway.com.au/...-content/uploads/sites/3/2018/11/booktopia-logo-eway.jpgbooktopia logo
https://www.eway.com.au/...-content/uploads/sites/3/2018/11/thermomix-logo-eway.jpgthermomix logo
https://www.eway.com.au/wp-content/uploads/sites/3/2018/11/rea-group-logo.jpgREA Group
https://www.eway.com.au/...p-content/uploads/sites/3/2018/11/99-bikes-logo-eway.png99 bikes logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
63 7 70


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
https://www.eway.com.au/...-includes/css/dist/block-library/style.min.css?ver=5.2.4stylesheettext/css
https://www.eway.com.au/...plugins/contact-form-7/includes/css/styles.css?ver=5.1.1stylesheettext/css
https://www.eway.com.au/...ontent/uploads/sites/3/useanyfont/uaf.css?ver=1543817337stylesheettext/css
https://www.eway.com.au/...-content/themes/flatsome/assets/css/fl-icons.css?ver=3.3stylesheettext/css
https://www.eway.com.au/...ontent/themes/flatsome/assets/css/flatsome.css?ver=3.7.2stylesheettext/css
https://www.eway.com.au/wp-content/themes/flatsome-child/style.css?ver=3.0stylesheettext/css
https://www.eway.com.au/...p-content/plugins/codecolorer/codecolorer.css?ver=0.9.16stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
30 16 46


Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type
https://www.eway.com.au/wp-includes/js/jquery/jquery.js?ver=1.12.4-wptext/javascript
https://www.eway.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1text/javascript
https://www.eway.com.au/...tent/plugins/handl-utm-grabber/js/js.cookie.js?ver=5.2.4text/javascript
https://www.eway.com.au/...gins/handl-utm-grabber/js/handl-utm-grabber.js?ver=5.2.4text/javascript
https://www.eway.com.au/...wp-hide-post/public/js/wp-hide-post-public.js?ver=2.0.10text/javascript
https://www.eway.com.au/...gle-tag-manager/js/gtm4wp-form-move-tracker.js?ver=1.9.2text/javascript
https://www.eway.com.au/.../plugins/contact-form-7/includes/js/scripts.js?ver=5.1.1text/javascript
https://www.eway.com.au/...s/flatsome-live-search/flatsome-live-search.js?ver=3.7.2text/javascript
https://www.eway.com.au/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4text/javascript
https://www.eway.com.au/wp-includes/js/jquery/ui/position.min.js?ver=1.11.4text/javascript
text/javascript
https://www.eway.com.au/wp-includes/js/hoverIntent.min.js?ver=1.8.1text/javascript
https://www.eway.com.au/...-content/themes/flatsome/assets/js/flatsome.js?ver=3.7.2text/javascript
https://www.eway.com.au/wp-includes/js/wp-embed.min.js?ver=5.2.4text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.eway.com.au/blog/eWAY Blog
https://blog.eway.io/eWAY Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
115
Excellent! You do have a lot of root domains (115) linked to your site eway.com.au.

115
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 204
  Facebook Shares 242
  Facebook Comments 46
  Tweets 11
  LinkedIn 15

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/eway
Twitter Accounthttps://twitter.com/eway_
Google+ Pagehttps://plus.google.com/+EwayAuNZUKAsia


Trustworthiness
86

Excellent! the website has a good Trustworthiness Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site eway.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
99,820th most visited website in the world.
2,159th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - eway.com.au) hosted on the same server as eway.com.au (ip : 104.95.233.68).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.95.233.68) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
49 years, 344 days old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -345 days from today ( expires on : 1969-12-31 )



Domain Info
eway.com.au ( 11 characters )

Domain Registrar : AU-NIC

Domain Created On Last Modified On Expires On
1969-12-31 1969-12-31 1969-12-31
49 years, 344 days old 49 years, 344 days ago -50 years, -345 days from today
49 years, 344 days old




Domain is going to expire in less than a year time (-50 years, -345 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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