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ford.com favicon ford.com

Excellent Practice38
Improvement Could be Made5
Critical Issues to Attend8
Oct 4, 2019 08:38 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 110 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Combine the 29 script blocks and move them to an external file.
  • ...     18
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Detailed Reviews

Related Category
Most related categories of this website.

art   audio   cars   courses   energy   festival   flights   tickets  

Title
Ford – New Cars, Trucks, SUVs, Crossovers & Hybrids | Vehicles Built Just for You‎ | Ford.com

Words count: 14    Unique Words: 13    Length: 97 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Ford 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Go further than you ever imagined in a new Ford vehicle, built just for you. See our full lineup.

Words count: 19    Length: 97 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Ford – New Cars, Trucks, SUVs, Crossovers & Hybrids | ... www.ford.com/
Go further than you ever imagined in a new Ford vehicle, built just for you. See our full lineup.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

anytime  built  cars  close  collected  content  crossovers  customer  dealership  edit  ford  hybrids  independent  invited  leaves  main  maritzcx  menu  modify  navigation  participate  party  personnel  planner  public  purchased  ratings  remove  reviews  search  service  shopping  sign  supplier  survey  suvs  typing  vehicle  viewpoint  visited 

Top 20 Keywords
Total Terms Count: 196

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
reviews 11 5.61%
ford 6 3.06%
ratings 5 2.55%
customer 5 2.55%
vehicle 4 2.04%
dealership 4 2.04%
close 3 1.53%
search 3 1.53%
typing 2 1.02%
viewpoint 2 1.02%
built 2 1.02%
modify 2 1.02%
planner 2 1.02%
main 2 1.02%
navigation 2 1.02%
service 2 1.02%
content 2 1.02%
sign 2 1.02%
menu 2 1.02%
shopping 2 1.02%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
114500040130037

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The greatest exploration vehicle of all time.

<H2>

(14)
Customer Viewpoint Ratings and Reviews
Pick Up Right Where You Left Off
Something for Everyone
Built Ford Proud
Let Us Sweeten the Deal
Make it Yours
What's Happening at Ford
Airbag Recalls
Zip Code
Your browser is not supported
Welcome A/Z Plan Participant
Welcome X-Plan Participant
Please choose a language
DISCLOSURES

<H3>

(5)
See our full lineup of vehicles and find the one that best fits you.
The latest technology, news and vehicles.
<B> (4)Who leaves ratings and reviews?
How are ratings and reviews collected?
Can dealerships edit or remove reviews?
Are reviews modified or monitored before being published?
<I> (13)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
50.8

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://ford.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://ford.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.58 seconds - 100.73 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.35 s 0.06 s 0.06 s 0.02 s 4.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
58 Kb (58,425 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
58 Kb (58,425 bytes) 2 Kb (1,594 bytes) 57 Kb (56,831 bytes) 2.80 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
110 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ford.com/ and http://ford.com are resolved to the same url :https://www.ford.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://owner.ford.com/how-tos.html?category=sync
http://ford.com/suvs-crossovers/ecosport/2019/?gnav=header-all-vehicles
http://ford.com/suvs-crossovers/escape/2019/?gnav=header-all-vehicles
http://ford.com/suvs-crossovers/edge/2020/?gnav=header-all-vehicles
http://ford.com/suvs-crossovers/flex/2019/?gnav=header-all-vehicles
http://ford.com/suvs/explorer/2020/?gnav=header-all-vehicles
http://ford.com/suvs/expedition/2020/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/trucks/ranger/2019/?gnav=header-all-vehicles
http://ford.com/truck...-connect-passenger-van-wagon/2019/?gnav=header-all-vehicles
http://ford.com/trucks/f150/2020/?gnav=header-all-vehicles
http://ford.com/trucks/super-duty/2019/?gnav=header-all-vehicles
http://ford.com/truck.../transit-passenger-van-wagon/2019/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/cars/fiesta/2019/?gnav=header-all-vehicles
http://ford.com/cars/fusion/2020/?gnav=header-all-vehicles
http://ford.com/cars/mustang/2020/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/cars/...sion/2020/models/fusion-hybrid-se/?gnav=header-all-vehicles
http://ford.com/cars/...ls/fusion-plug-in-hybrid-titanium/?gnav=header-all-vehicles
http://ford.com/suvs/...orer/2020/models/explorer-limited/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/comme...ks/transit-connect-cargo-van/2019/?gnav=header-all-vehicles
http://ford.com/comme...cial-trucks/stripped-chassis/2019/?gnav=header-all-vehicles
http://ford.com/commercial-trucks/transit-chassis/2019/?gnav=header-all-vehicles
http://ford.com/comme...cial-trucks/e-series-cutaway/2019/?gnav=header-all-vehicles
http://ford.com/comme...ial-trucks/transit-cargo-van/2019/?gnav=header-all-vehicles
http://ford.com/commercial-trucks/super-duty/2019/?gnav=header-all-vehicles
http://ford.com/commercial-trucks/chassis-cab/2019/?gnav=header-all-vehicles
http://ford.com/commercial-trucks/f650-f750/2019/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/cars/fiesta/2019/models/fiesta-st/?gnav=header-all-vehicles
http://ford.com/suvs-...ossovers/edge/2020/models/edge-st/?gnav=header-all-vehicles
http://ford.com/trucks/f150/2019/models/f150-raptor/?gnav=header-all-vehicles
http://ford.com/performance/gt/?gnav=header-all-vehicles
http://ford.com/performance/gt/mkii/?gnav=header-all-vehicles
http://ford.com/cars/mustang/2020/models/shelby-gt350/?gnav=header-all-vehicles
http://ford.com/cars/mustang/2020/models/shelby-gt500/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/suvs/bronco/2020/?gnav=header-all-vehicles
http://ford.com/trucks/super-duty/2020/?gnav=header-all-vehicles
http://ford.com/truck.../transit-passenger-van-wagon/2020/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/#$bp?gnav=header-shop
http://ford.com/#$brochures?gnav=header-tools
http://ford.com/#$getupdates?gnav=header-tools
http://ford.com/#$si?gnav=header-shop
http://ford.com/#$incentives?gnav=header-shop
http://ford.com/#$iqq?gnav=header-shop
http://ford.com/#$spc?gnav=header-shop
https://www.ford.com/finance?gnav=header-finance
https://www.ford.com/finance/finance-options?gnav=header-finance
https://www.ford.com/finance/finance-tool?gnav=header-finance
https://www.ford.com/finance/lease-end?gnav=header-finance
https://www.ford.com/finance/vehicle-protection?gnav=header-finance
https://www.ford.com/finance/commercial-financing?gnav=header-finance
https://www.ford.com/finance/customer-support?gnav=header-finance
https://www.ford.com/finance/payment-calculator?gnav=header-finance
https://www.ford.com/finance/investor-center?gnav=header-finance
https://www.ford.com/finance/online-credit-application?gnav=header-finance
https://www.ford.com/...line-credit-application/apply#/retrieve?gnav=header-finance
https://credit.ford.c...amo/fcus/US/en?_action=viewRegistration&gnav=header-finance
http://owner.ford.com/dealer-locator.html?gnav=header-owner%20
https://owner.ford.co...ls/account/maintenance/your-warranty.html?gnav=header-owner
http://owner.ford.com...intenance/service-coupons-and-offers.html?gnav=header-owner
https://owner.ford.co.../maintenance/service-rebates-landing.html?gnav=header-owner
https://owner.ford.co...nt/how-tos/keep-your-sync-up-to-date.html?gnav=header-owner
https://owner.ford.co.../tools/account/how-tos/owner-manuals.html?gnav=header-owner
http://ford.com/suvs-crossovers/ecosport/2019/?gnav=header-all-vehicles
http://ford.com/suvs-crossovers/escape/2019/?gnav=header-all-vehicles
http://ford.com/suvs-crossovers/edge/2020/?gnav=header-all-vehicles
http://ford.com/suvs-crossovers/flex/2019/?gnav=header-all-vehicles
http://ford.com/suvs/explorer/2020/?gnav=header-all-vehicles
http://ford.com/suvs/expedition/2020/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/trucks/ranger/2019/?gnav=header-all-vehicles
http://ford.com/truck...-connect-passenger-van-wagon/2019/?gnav=header-all-vehicles
http://ford.com/trucks/f150/2020/?gnav=header-all-vehicles
http://ford.com/trucks/super-duty/2019/?gnav=header-all-vehicles
http://ford.com/truck.../transit-passenger-van-wagon/2019/?gnav=header-all-vehicles
http://ford.com/certified-used/?gnav=header-all-vehicles
https://shop.ford.com/showroom/?gnav=header-all-vehicles
http://ford.com/powertrains/?gnav=header-all-vehicles
http://ford.com/cars/fiesta/2019/?gnav=header-all-vehicles
http://ford.com/cars/fusion/2020/?gnav=header-all-vehicles
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://credit.ford.c...on=viewRegistration&gnav=header-finance
https://credit.ford.c...on=viewRegistration&gnav=header-finance
https://social.ford.com/en_US.html?gnav=footer-aboutford
https://social.ford.c...l?fmccmp=ftic-fv-home-none-fs-home-none


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
336 15 351


Too many links (351), it may be considered as spam!

Internal Links (link to pages within this domain) - 336
URL Anchor Text
https://www.ford.com/powertrains/battery-electric-vehiclesElectric Vehicles
https://www.ford.com/trucks/ranger/Ranger
https://www.ford.com/suvs/explorer/Explorer
https://www.ford.com/finance/pay-my-billPay my bill
https://owner.ford.com/how-tos.html?category=syncUpdate my SYNC
http://owner.ford.com/maintenance/parts-and-accessories.htmlReplace a Part
http://www.ford.com/Go to the Ford homepage ...
https://www.ford.com/account/shoppingplannerv2/#/Shopping Planner
https://www.ford.com/account/shoppingplannerv2/#/Shopping Planner
http://ford.com/#$userSignInSign In
http://ford.com/profile/myprofilev2/{firstName}'s Profile
http://ford.com/#$userSignOutSign Out
http://ford.com/suvs-...ecosport/2019/?gnav=header-all-vehicles2019 EcoSport ...
http://ford.com/suvs-...s/escape/2019/?gnav=header-all-vehicles2019 Escape ...
http://ford.com/suvs-...ers/edge/2020/?gnav=header-all-vehicles2020 Edge ...
http://ford.com/suvs-...ers/flex/2019/?gnav=header-all-vehicles2019 Flex ...
http://ford.com/suvs/explorer/2020/?gnav=header-all-vehicles2020 Explorer ...
http://ford.com/suvs/...pedition/2020/?gnav=header-all-vehicles2020 Expedition ...
http://ford.com/certified-used/?gnav=header-all-vehiclesCertified Pre-Owned
https://shop.ford.com/showroom/?gnav=header-all-vehiclesExplore All Vehicles  
http://ford.com/powertrains/?gnav=header-all-vehiclesExplore Fuel Choices
http://ford.com/trucks/ranger/2019/?gnav=header-all-vehicles2019 Ranger ...
http://ford.com/truck...an-wagon/2019/?gnav=header-all-vehicles2019 Transit Connect ...
http://ford.com/trucks/f150/2020/?gnav=header-all-vehicles2020 F-150 ...
http://ford.com/truck...per-duty/2019/?gnav=header-all-vehicles2019 Super Duty ...
http://ford.com/truck...an-wagon/2019/?gnav=header-all-vehicles2019 Transit ...
http://ford.com/certified-used/?gnav=header-all-vehiclesCertified Pre-Owned
https://shop.ford.com/showroom/?gnav=header-all-vehiclesExplore All Vehicles
http://ford.com/powertrains/?gnav=header-all-vehiclesExplore Fuel Choices
http://ford.com/cars/fiesta/2019/?gnav=header-all-vehicles2019 Fiesta ...
http://ford.com/cars/fusion/2020/?gnav=header-all-vehicles2020 Fusion ...
http://ford.com/cars/mustang/2020/?gnav=header-all-vehicles2020 Mustang ...
http://ford.com/certified-used/?gnav=header-all-vehiclesCertified Pre-Owned
https://shop.ford.com/showroom/?gnav=header-all-vehiclesExplore All Vehicles
http://ford.com/powertrains/?gnav=header-all-vehiclesExplore Fuel Choices
http://ford.com/cars/...ion-hybrid-se/?gnav=header-all-vehicles2020 FUSION HYBRID ...
http://ford.com/cars/...brid-titanium/?gnav=header-all-vehicles2020 FUSION PLUG-IN HYBRID ...
http://ford.com/suvs/...lorer-limited/?gnav=header-all-vehicles2020 Explorer Limited ...
http://ford.com/certified-used/?gnav=header-all-vehiclesCertified Pre-Owned
https://shop.ford.com/showroom/?gnav=header-all-vehiclesExplore All Vehicles
http://ford.com/powertrains/?gnav=header-all-vehiclesExplore Fuel Choices
http://ford.com/comme...argo-van/2019/?gnav=header-all-vehicles2019 Transit Connect Commercia...
http://ford.com/comme...-chassis/2019/?gnav=header-all-vehicles2019 Stripped Chassis ...
http://ford.com/comme...-chassis/2019/?gnav=header-all-vehicles2019 Transit CC-CA ...
http://ford.com/comme...-cutaway/2019/?gnav=header-all-vehicles2019 E-Series Cutaway ...
http://ford.com/comme...argo-van/2019/?gnav=header-all-vehicles2019 Transit ...
http://ford.com/comme...per-duty/2019/?gnav=header-all-vehicles2019 Super Duty ...
http://ford.com/comme...ssis-cab/2019/?gnav=header-all-vehicles2019 Chassis Cab ...
http://ford.com/comme...650-f750/2019/?gnav=header-all-vehicles2019 F-650-750 ...
http://ford.com/certified-used/?gnav=header-all-vehiclesCertified Pre-Owned
https://shop.ford.com/showroom/?gnav=header-all-vehiclesExplore All Vehicles
https://www.fleet.ford.comFord Fleet
http://ford.com/cars/...els/fiesta-st/?gnav=header-all-vehicles2019 Fiesta ST ...
http://ford.com/suvs-...odels/edge-st/?gnav=header-all-vehicles2020 Edge ST ...
http://ford.com/truck...s/f150-raptor/?gnav=header-all-vehicles2019 F-150 Raptor ...
http://ford.com/performance/gt/?gnav=header-all-vehiclesFord GT
http://ford.com/perfo...mance/gt/mkii/?gnav=header-all-vehiclesFord GT Mk II
http://ford.com/cars/.../shelby-gt350/?gnav=header-all-vehicles2020 Mustang Shelby GT350® ...
http://ford.com/cars/.../shelby-gt500/?gnav=header-all-vehicles2020 Mustang Shelby® GT500® ...
http://ford.com/certified-used/?gnav=header-all-vehiclesCertified Pre-Owned
https://shop.ford.com/showroom/?gnav=header-all-vehiclesExplore All Vehicles
http://ford.com/powertrains/?gnav=header-all-vehiclesExplore Fuel Choices
http://ford.com/suvs/bronco/2020/?gnav=header-all-vehiclesBronco
http://ford.com/truck...per-duty/2020/?gnav=header-all-vehicles2020 Super Duty
http://ford.com/truck...an-wagon/2020/?gnav=header-all-vehicles2020 Transit
http://ford.com/certified-used/?gnav=header-all-vehiclesCertified Pre-Owned
https://shop.ford.com/showroom/?gnav=header-all-vehiclesExplore All Vehicles
http://ford.com/powertrains/?gnav=header-all-vehiclesExplore Fuel Choices
http://ford.com/#$bp?gnav=header-shopBuild & Price
http://ford.com/#$brochures?gnav=header-toolsGet a Brochure
http://ford.com/#$getupdates?gnav=header-toolsGet Updates
http://ford.com/#$compareCompare Vehicles
http://ford.com/#$si?gnav=header-shopSearch Inventory
http://ford.com/#$incentives?gnav=header-shopPricing & Incentives
http://ford.com/#$iqq?gnav=header-shopGet a Quote
http://ford.com/#$spc?gnav=header-shopPayment Calculator
https://www.ford.com/finance?gnav=header-financeFord Credit Home
https://www.ford.com/...nce/finance-options?gnav=header-financeFinancing Options
https://www.ford.com/...inance/finance-tool?gnav=header-financeFinance Options Tool
https://www.ford.com/finance/lease-end?gnav=header-financePreparing for Lease-End
https://www.ford.com/.../vehicle-protection?gnav=header-financeVehicle Protection
https://www.ford.com/...ommercial-financing?gnav=header-financeCommercial Financing
https://www.ford.com/finance/why-ford-creditWhy Ford Credit
http://www.ford.com/finance/credit-educationCredit Education
https://www.ford.com/...ce/customer-support?gnav=header-financeCustomer Support
https://www.ford.com/.../payment-calculator?gnav=header-financePayment Calculator
https://www.ford.com/finance/contact-ford-creditContact Us
https://www.ford.com/...nce/investor-center?gnav=header-financeFord Credit Investor Center
https://www.ford.com/...-credit-application?gnav=header-financeApply Online
https://www.ford.com/...ion/apply#/retrieve?gnav=header-financeGet Application Decision
https://www.ford.com/finance/apply-at-dealerApply at a Dealer
https://credit.ford.c...vlet/global/loginService/amo/fcus/US/enMy Account
https://credit.ford.c...on=viewRegistration&gnav=header-financeRegister for Online Access
https://www.ford.com/finance/pay-my-billPay My Bill
https://www.ford.com/...investor-center/ford-interest-advantageFord Interest Advantage
https://owner.ford.com/Owner Home
https://parts.ford.com/en.htmlParts Store
https://accessories.ford.com/Accessories Store
http://owner.ford.com...ealer-locator.html?gnav=header-owner%20Schedule Service
https://owner.ford.co...ce/your-warranty.html?gnav=header-ownerYour Warranty
...

External Links (link to pages on other websites) - 15
URL Anchor Text
http://www.intellipri...yLeadSource=VeretechFV&gnav=header-shopTrade-in Value
https://cibng.ntrsclp...brand=535_071000152&appId=CeB&FIORG=535Access My FIA Investment
http://www.intellipri...yLeadSource=VeretechFV&gnav=header-shopTrade-in Value
https://cibng.ntrsclp...brand=535_071000152&appId=CeB&FIORG=535Access My FIA Investment
http://www.mozilla.org/firefoxFirefox
http://www.google.com/chromeChrome
https://support.apple.com/downloads/#safariSafari
http://windows.micros...com/en-us/internet-explorer/download-ieInternet Explorer
http://www.intellipri...yLeadSource=VeretechFV&gnav=footer-shopTrade-In Value
http://www.fordparts.com/?gnav=footer-ownerFord Parts
http://www.warriorsinpink.com?gnav=footer-aboutfordWarriors in Pink
http://www.facebook.com/fordFacebook
http://www.twitter.com/fordTwitter
http://www.youtube.com/user/fordYoutube
http://www.instagram.com/fordInstagram

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
81 81 0


Excellent! all images are associated with an ALT value.

Image URL - 81
URL ALT Text
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford EcoSport shown in Li...
http://ford.com/cmsli...Escape.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Escape Titanium
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Edge shown in Perfor...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png19 Ford Flex in white Platinum
http://ford.com/cmsli...plorer.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Explorer in Rich Cop...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Expedition Platinum ...
http://ford.com/cmsli...-280x121.png/_jcr_content/renditions/cq5dam.web.768.768.png2019 Ford Ranger in Lightning ...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit Connect Passenger...
http://ford.com/cmsli...0_f150.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford F 1 50 X L T in Velo...
http://ford.com/cmsli...erDuty.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Super Duty in Race R...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit X L T Passenger V...
http://ford.com/cmsli...Fiesta.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Fiesta side profile
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Fusion Titanium in W...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Mustang in Velocity ...
http://ford.com/cmsli...se_nav.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Fusion Hybrid S E in...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Fusion Plug in Hybri...
http://ford.com/cmsli...ue_280.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Explorer Limited in ...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit Connect X L Cargo...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 STRIPPED CHASSIS
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit C C C A shown in ...
http://ford.com/cmsli...rofile.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 E series cutaway in black...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit Cargo Van
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Super Duty Commercia...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Super Duty Chassis C...
http://ford.com/cmsli...626071.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford F 6 50 Diesel
http://ford.com/cmsli...2019ST.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Fiesta S T
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Edge S T shown in Pe...
http://ford.com/cmsli...Raptor.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 F 1 50 Raptor in Velocity...
http://ford.com/cmsli...7-GT2x.png/_jcr_content/renditions/cq5dam.web.1280.1280.pngFord G T shown in Liquid Blue
http://ford.com/cmsli...lybean.png/_jcr_content/renditions/cq5dam.web.1280.1280.pngLimited edition Ford G T Mark ...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Mustang G T 350 Rapi...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Mustang Shelby G T 5...
http://ford.com/cmsli...rono2x.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Bronco coming soon
http://ford.com/cmsli...erDuty.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Super Duty
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.pngA gray twenty twenty ford tran...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford EcoSport shown in Li...
http://ford.com/cmsli...Escape.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Escape Titanium
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Edge shown in Perfor...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png19 Ford Flex in white Platinum
http://ford.com/cmsli...plorer.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Explorer in Rich Cop...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Expedition Platinum ...
http://ford.com/cmsli...-280x121.png/_jcr_content/renditions/cq5dam.web.768.768.png2019 Ford Ranger in Lightning ...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit Connect Passenger...
http://ford.com/cmsli...0_f150.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford F 1 50 X L T in Velo...
http://ford.com/cmsli...erDuty.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Super Duty in Race R...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit X L T Passenger V...
http://ford.com/cmsli...Fiesta.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Fiesta side profile
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Fusion Titanium in W...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Mustang in Velocity ...
http://ford.com/cmsli...se_nav.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Fusion Hybrid S E in...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Fusion Plug in Hybri...
http://ford.com/cmsli...ue_280.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Explorer Limited in ...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit Connect X L Cargo...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 STRIPPED CHASSIS
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit C C C A shown in ...
http://ford.com/cmsli...rofile.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 E series cutaway in black...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Transit Cargo Van
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Super Duty Commercia...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford Super Duty Chassis C...
http://ford.com/cmsli...626071.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Ford F 6 50 Diesel
http://ford.com/cmsli...2019ST.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 Fiesta S T
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Edge S T shown in Pe...
http://ford.com/cmsli...Raptor.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2019 F 1 50 Raptor in Velocity...
http://ford.com/cmsli...7-GT2x.png/_jcr_content/renditions/cq5dam.web.1280.1280.pngFord G T shown in Liquid Blue
http://ford.com/cmsli...lybean.png/_jcr_content/renditions/cq5dam.web.1280.1280.pngLimited edition Ford G T Mark ...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Mustang G T 350 Rapi...
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Mustang Shelby G T 5...
http://ford.com/cmsli...rono2x.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Bronco coming soon
http://ford.com/cmsli...erDuty.png/_jcr_content/renditions/cq5dam.web.1280.1280.png2020 Ford Super Duty
http://ford.com/cmsli...80x121.png/_jcr_content/renditions/cq5dam.web.1280.1280.pngA gray twenty twenty ford tran...
http://ford.com/cmsli...0x945.jpg/_jcr_content/renditions/cq5dam.web.1440.1440.jpegA 2020 Ford Explorer in Iconic...
http://ford.com/cmsli..._2160.jpg/_jcr_content/renditions/cq5dam.web.1280.1280.jpegSee our full lineup of vehicle...
http://ford.com/cmsli...20x1080.jpg/_jcr_content/renditions/cq5dam.web.768.768.jpegBuilt Ford Proud
http://ford.com/cmsli...sport.jpg/_jcr_content/renditions/cq5dam.web.1280.1280.jpegEcoSport Incentive Banner
http://ford.com/cmsli...0x926.jpg/_jcr_content/renditions/cq5dam.web.1280.1280.jpegMake it yours
http://ford.com/cmsli...540x480.jpg/_jcr_content/renditions/cq5dam.web.768.768.jpegRear view of a dimly lit CX727...
http://ford.com/cmsli...080x960.jpg/_jcr_content/renditions/cq5dam.web.768.768.jpegFord Warriors in Pink Ribbon
http://ford.com/cmsli...540x480.jpg/_jcr_content/renditions/cq5dam.web.768.768.jpegView of a woman plugging a cha...
http://ford.com/cmsli...080x960.jpg/_jcr_content/renditions/cq5dam.web.768.768.jpegGirl being handed a tuba
http://ford.com/cmsli...540x480.jpg/_jcr_content/renditions/cq5dam.web.768.768.jpegAll Electric F 1 50 Prototype ...
http://ford.com/cmsli...ile-540.jpg/_jcr_content/renditions/cq5dam.web.768.768.jpegConnect to the road like never...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://ford.com/cmslibs/etc/designs/common/core/skin/ford.min.cssstylesheettext/css
http://ford.com/cmslibs/etc/designs/common/vendor/bootstrap.min.cssstylesheettext/css
http://ford.com/cmslibs/etc/designs/brand_ford/brand/skin/ford.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
29 11 40


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
http://ford.com/cmslibs/etc/designs/brand_ford/brand/vendor/lazysizes.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/brand_ford/brand/analytics/pageload.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/common/core/app.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/brand_ford/brand/metrics.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/common/metrics/base.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/common/core/skin/ford.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/common/vendor/lodash.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/common/vendor/bootstrap.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/brand_ford/brand/skin/ford.min.jstext/javascript
http://ford.com/cmslibs/etc/designs/brand_ford/brand/fps.min.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://corporate.ford.../news-center/news?gnav=footer-aboutfordCompany News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
151
Excellent! You do have a lot of root domains (151) linked to your site ford.com.

151
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 8,604
  Facebook Shares 48,284
  Facebook Comments 4,217
  Tweets 1,192
  LinkedIn 209

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/ford
Twitter Accounthttp://www.twitter.com/ford
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ford.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,482th most visited website in the world.
885th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain ford.com is the only one hosted on the server (ip : 23.6.26.77).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.6.26.77) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
31 years, 49 days old ( 1st registered on : 1988-09-01 )

excellent, the domain age is old enough.

Domain Expires
1 year, 313 days from today ( expires on : 2021-08-30 )

domain is expiring soon.

Domain Info
ford.com ( 8 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1988-09-01 2019-08-01 2021-08-30
31 years, 49 days old 0 years, 81 days ago 1 year, 313 days from today
31 years, 49 days old


Domain Name Servers used by ford.com
DNS Name IP Address
dns005.ford.com136.8.33.21
dns006.ford.com136.8.2.91
extdns001.ford.com136.2.17.19
extdns002.ford.com136.2.33.19
extdns007.ford.com(DOES NOT EXIST)
extdns008.ford.com(DOES NOT EXIST)
extdns009.ford.com103.204.74.55
extdns010.ford.com114.141.170.250


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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