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fortinet.com favicon fortinet.com

Excellent Practice36
Improvement Could be Made9
Critical Issues to Attend6
Nov 25, 2019 07:18 AM

Click To Re-generate Current Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 19 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     18
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

apps   courses   management   marketing   security   social   software   tools  

Fortinet | Deliver Secure Digital Transformation

Words count: 5    Unique Words: 5    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Fortinet delivers high-performance, integration security solutions for global enterprise, mid-size, and small businesses. See how Fortinet enables businesses to achieve a security-driven network and protection from sophisticated threats.

Words count: 28    Length: 237 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Fortinet | Deliver Secure Digital Transformation www.fortinet.com/
Fortinet delivers high-performance, integration security solutions for global enterprise, mid-size, and small businesses. See how Fortinet enables ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Cloud Security, Enterprise Firewall, Network Security, Enterprise & Midsize, Security Fabric, secure digital transformation, FortiOS, security solutions, network security solutions, Next Generation Firewalls, SD-WAN

Words count: 24    Length: 215 characters    keyword phrases count : 11

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:9% (1/11)
fortios 0   (0%)
2 words:64% (7/11)
cloud security 0   (0%)
enterprise firewall 0   (0%)
network security 0   (0%)
enterprise & midsize 0   (0%)
security fabric 0   (0%)
security solutions 0   (0%)
sd-wan 0   (0%)
3 words:27% (3/11)
secure digital transformation 0   (0%)
network security solutions 0   (0%)
next generation firewalls 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  application  attack  business  cloud  control  deliver  device  driven  enables  endpoint  enterprise  entire  fabric  firewalls  fortinet  industry  integrated  intelligence  learn  management  network  operations  organizations  partner  performance  platform  products  protection  providers  security  service  small  solutions  sophisticated  started  threat  user  visibility  wan 

Top 20 Keywords
Total Terms Count: 1,085

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
security 72 6.64%
fortinet 22 2.03%
network 20 1.84%
threat 18 1.66%
protection 18 1.66%
business 16 1.47%
service 13 1.20%
fabric 13 1.20%
products 12 1.11%
wan 10 0.92%
application 10 0.92%
partner 9 0.83%
management 9 0.83%
cloud 9 0.83%
integrated 9 0.83%
enterprise 8 0.74%
small 8 0.74%
solutions 8 0.74%
learn 7 0.65%
started 7 0.65%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Enhance Application Experience with Secure SD-WAN
Protect the Entire Attack Surface with One Platform
Rapid, Secure Deployment for Web Applications


The Latest
Orange Business Services Chooses Fortinet Secure SD-WAN to Expand its Flexible SD-WAN Portfolio
Cyber Adversaries Leverage Old School Tactics
Fortinet Recognized as a Leader in the 2019 Gartner Magic Quadrant for Network Firewalls
Accelerate 2020
Security for All
Our Approach
The Security Fabric
Industry-leading Threat Intelligence
Top Recognition
The Company We Keep
Get Hands On
Online Demos
Events and Webinars
Request a Quote
Free Trials


Network Security
Secure Access
Multi-Cloud Security
Application Security
FortiGuard Security Services
Endpoint and Device Protection
Security Operations
Other Products
Small Business Categories
Enterprise and Mid-Size Business
Small Business
Service Provider
NSE Institute
Technology Alliances
Channel Partner Program
Small Business
Communication Service Provider
©GARTNER IS A REGISTERED TRADEMARK AND SERVICE MARK OF GARTNER, INC. and/or its affiliates, and is used herein with permission.  All rights reserved. 
<I> (1)©GARTNER IS A REGISTERED TRADEMARK AND SERVICE MARK OF GARTNER, INC. and/or its affiliates, and is used herein with permission.  All rights reserved. 

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://fortinet.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://fortinet.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.51 seconds - 64.38 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.69 s 0.04 s 0.03 s 0.01 s 2.63 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
33 Kb (32,835 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
33 Kb (32,835 bytes) 9 Kb (8,788 bytes) 24 Kb (24,047 bytes) 36.55 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
19 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (i***@fortinet.com) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.fortinet.com/ and http://fortinet.com are resolved to the same url :https://www.fortinet.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
186 9 195

Too many links (195), it may be considered as spam!

Internal Links (link to pages within this domain) - 186
URL Anchor Text
https://www.fortinet.comUSA (English)
https://www.fortinet.com/deGermany (Deutsch)
https://www.fortinet.com/frFrance (Français)
https://www.fortinet.com/itItaly (Italiano)
https://www.fortinet.com/ruRussia (Русский)
https://www.fortinet.com/jpJapan (日本語)
https://www.fortinet.com/krKorea (한국어)
https://www.fortinet.com/cnChina (简体中文)
https://www.fortinet.com/twTaiwan (繁體中文)
https://www.fortinet.com/brBrazil (Portugués)
https://www.fortinet.com/latLatin America (Español)
http://fortinet.com/#Login to FortinetONE ...
https://www.fortinet.com/.st0 { ...
http://fortinet.com/products/next-generation-firewall.htmlNext-Generation Firewalls
http://fortinet.com/products/sd-wan.htmlSecure SD-WAN
http://fortinet.com/products/vpn.htmlCrypto VPNs
http://fortinet.com/products/secure-web-gateway.htmlSecure Web Gateway
http://fortinet.com/products/management.htmlManagement & Analytics
http://fortinet.com/products/identity-access-management.htmlIdentity and Access Management
http://fortinet.com/solut...-business/secure-branch-sd-wan.htmlSecure SD-Branch
http://fortinet.com/products/public-cloud-security.htmlPublic Cloud
http://fortinet.com/products/private-cloud-security.htmlPrivate Cloud
http://fortinet.com/products/email-security.htmlEmail Security
http://fortinet.com/produ...-application-firewall/fortiweb.htmlWeb Application Firewall
http://fortinet.com/produ...n-delivery-controller/fortiadc.htmlApplication Delivery Controlle...
http://fortinet.com/suppo...tiguard-security-subscriptions.htmlSecurity Subscriptions & Bundl...
http://fortinet.com/produ.../endpoint-security/forticlient.htmlEndpoint Protection
http://fortinet.com/products/network-access-control.htmlNAC and IoT Security
http://fortinet.com/products/fortiisolator.htmlBrowser Isolation
http://fortinet.com/produ...e-systems/fortivoice-fortifone.htmlVoice Systems
http://fortinet.com/products/all-products/a-z.htmlA-Z Catalog
http://fortinet.com/products/smallbusiness/utm.htmlUnified Threat Management
http://fortinet.com/produ...smallbusiness/secure-switching.htmlSecure Switching
http://fortinet.com/products/smallbusiness/secure-wifi.htmlSecure WiFi
http://fortinet.com/produ.../smallbusiness/fortigate-cloud.htmlManagement & Analytics
http://fortinet.com/produ.../smallbusiness/fortimail-cloud.htmlEmail Security
http://fortinet.com/produ...mallbusiness/forticlient-cloud.htmlEndpoint Protection
http://fortinet.com/produ...allbusiness/fortisandbox-cloud.htmlAdvanced Threat Protection
http://fortinet.com/produ...ess/identity-access-management.htmlUser Authentication
http://fortinet.com/produ...ts/smallbusiness/fortiextender.htmlLTE Connectivity
http://fortinet.com/solut...e-business/enterprise-security.htmlSecurity Fabric for Enterprise
http://fortinet.com/solut...-business/application-security.htmlApplication Security
http://fortinet.com/solut...endpoint-and-device-protection.htmlEndpoint and Device Protection
http://fortinet.com/solut...idsize-business/cloud-security.htmlMulti-Cloud Security
http://fortinet.com/solut...ze-business/network-operations.htmlNetwork Operations
http://fortinet.com/solut...size-business/network-security.htmlNetwork Security
http://fortinet.com/solut...midsize-business/secure-access.htmlSecure Access
http://fortinet.com/solut...e-business/security-operations.htmlSecurity Operations
http://fortinet.com/solut...rity-fabric-for-small-business.htmlSecurity Fabric for Small Busi...
http://fortinet.com/solut...l-business/secure-productivity.htmlSecure Productivity
http://fortinet.com/solut...e-sd-wan-service-with-fortinet.htmlManaged Secure SD-WAN Service
http://fortinet.com/solutions/mobile-carrier.htmlMobile Carrier Security
http://fortinet.com/solut...ications-service-provider/mssp.htmlFortinet Managed Security Serv...
http://fortinet.com/solut.../industries/financial-services.htmlFinancial Services
http://fortinet.com/solut...ada-industrial-control-systems.htmlSCADA / Industrial Control
http://fortinet.com/support.htmlFortiCare Technical Services
http://fortinet.com/support/product-demos.htmlProduct Demos
http://fortinet.com/support/product-downloads.htmlProduct Downloads
http://fortinet.com/support/product-registration.htmlProduct Registration
http://fortinet.com/support/contact.htmlContact Support
http://fortinet.com/suppo...ort-services/forticare-support.htmlProduct Support
http://fortinet.com/suppo...etwork-security-expert-program.htmlNSE Program
http://fortinet.com/support/training/course-schedule.htmlCourse Schedule
http://fortinet.com/support/training/courses.htmlTechnical Training Courses
http://fortinet.com/support/training/learning-center.htmlAuthorized Training Centers
http://fortinet.com/suppo...tinet-network-security-academy.htmlNetwork Security Academy
http://fortinet.com/support/training/partners-sign-up.htmlPartners Sign-up here
http://fortinet.com/suppo...ining/public-end-users-sign-up.htmlPublic/End Users Sign-up
http://fortinet.com/resources.htmlResource Center
http://fortinet.com/resources/datasheets.htmlData Sheets
https://fusecommunity.fortinet.com/homeFuse Community
http://fortinet.com/fortiguard/threat-intelligence.htmlThreat Intelligence
http://fortinet.com/resources/icon-library.htmlFortinet Icon Library
http://fortinet.com/support/technical-documentation.htmlTechnical Documentation
http://fortinet.com/support/video-library.htmlFortinet Video Library
http://fortinet.com/partn...partnerships/alliance-partners.htmlAlliances Ecosystem
http://fortinet.com/partn...ged-security-service-providers.htmlLearn more
http://fortinet.com/partn...partner-program/find-a-partner.htmlFind a Partner
http://fortinet.com/partn...gram/become-a-fortinet-partner.htmlBecome a Partner
http://fortinet.com/partn.../partner-program/partner-login.htmlPartner Login
http://fortinet.com/corporate/about-us/about-us.htmlAbout Us

External Links (link to pages on other websites) - 9
URL Anchor Text
https://www.fortinetaccel...eratecampaign=Banner&utm_term=namerRead more
https://fortinet.wistia.com/medias/clmla7yuqgWatch Now
https://fortiguard.comFortiGuard Labs

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
4 3 1

1 images do not have Alt values.

Image URL - 4
http://fortinet.com/conte...images/promos/web-latest-news-threat-report-q2-2019.jpgweb latest news threat report ...
http://fortinet.com/conte.../promos/web-latest-gartner-network-firewall-400x200.jpggartner 2019 magic quadrant en...
http://fortinet.com/conte...am/fortinet/images/promos/web-latest-accelerate2020.jpgweb latest accelerate2020

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
6 3 9

You have 6 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
11 6 17

Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (31) linked to your site fortinet.com could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 114
  Facebook Shares 320
  Facebook Comments 72
  Tweets 0
  LinkedIn 148

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/fortinet
Twitter Accounthttps://www.twitter.com/fortinet
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site fortinet.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
12,508th most visited website in the world.
9,386th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain fortinet.com is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
18 years, 295 days old ( 1st registered on : 2001-02-16 )

excellent, the domain age is old enough.

Domain Expires
9 years, 69 days from today ( expires on : 2029-02-16 )

excellent, the domain is not expiring too soon.

Domain Info
fortinet.com ( 12 characters )

Domain Registrar : Network Solutions, LLC

Domain Created On Last Modified On Expires On
2001-02-16 2019-02-17 2029-02-16
18 years, 295 days old 0 years, 294 days ago 9 years, 69 days from today
18 years, 295 days old

Domain Name Servers used by fortinet.com
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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