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gia.edu favicon gia.edu

Excellent Practice31
Improvement Could be Made13
Critical Issues to Attend7
Nov 20, 2019 01:36 PM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     44
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   institute   museum   planet   science  

Title
Gemological Institute Of America | All About Gemstones - GIA

Words count: 8    Unique Words: 8    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Established in 1931, GIA is an independent nonprofit that protects the gem and jewelry buying public through research, education and laboratory services.

Words count: 21    Length: 153 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Gemological Institute Of America | All About Gemstones ... www.gia.edu/
Established in 1931, GIA is an independent nonprofit that protects the gem and jewelry buying public through research, education and laboratory services.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
GIA, Gemological Institute of America, gemstones, gems

Words count: 7    Length: 54 characters    keyword phrases count : 4

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:75% (3/4)
gia 0   (0%)
gemstones 0   (0%)
gems 0   (0%)
4 words:25% (1/4)
gemological institute of america 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

admissions  america  analysis  articles  careers  change  check  color  consumer  contact  diamonds  education  emerald  encyclopedia  english  faqs  featured  gem  gemkids  gemology  gia  grading  imitation  lab  laboratory  language  learn  locations  natural  news  overview  program  promotions  read  report  resources  services  site  store  submit 

Top 20 Keywords
Total Terms Count: 687

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
gia 27 3.93%
gem 27 3.93%
diamonds 14 2.04%
education 13 1.89%
news 13 1.89%
learn 10 1.46%
gemkids 9 1.31%
gemology 8 1.16%
grading 8 1.16%
color 8 1.16%
careers 7 1.02%
analysis 7 1.02%
encyclopedia 7 1.02%
report 7 1.02%
read 7 1.02%
english 6 0.87%
laboratory 6 0.87%
locations 6 0.87%
store 6 0.87%
program 6 0.87%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0430450000016

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(4)
New Gems & Gemology Issue
Feature Article
Gems & Gemology
Research & News

<H3>

(3)
Learn & Connect
Featured Gems
You Might Also Like
<H5>
(4)
Find a Retailer
Shop the Campus Store
Grading Promotions
G&G Fall 2019 Edition
<H6>
(5)
Peridot
Fancy Color Diamond
Diamond
Emerald
Citrine


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
17

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.06 seconds - 265.95 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.28 s 0.02 s 0.02 s 0.00 s 1.28 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
16 Kb (15,957 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
16 Kb (15,957 bytes) 5 Kb (5,453 bytes) 11 Kb (10,504 bytes) 51.91 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.gia.edu/ and http://gia.edu are resolved to the same url :https://www.gia.edu/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.gia.edu/...edirect?redirectTo=https%3A%2F%2Fwww.gia.edu%2Fhome&pl=en_US
https://www.gia.edu/...edirectTo=https%3A%2F%2Fwww.gia.edu%2FUK-EN%2Fuk-en&pl=en_GB
https://www.gia.edu/...rect?redirectTo=https%3A%2F%2Fwww.gia.edu%2FCN%2Fcn&pl=zh_CN
https://www.gia.edu/...ct?redirectTo=https%3A%2F%2Fwww.gia.edu%2FJP%2Fhome&pl=ja_JP
https://www.gia.edu/...edirect?redirectTo=https%3A%2F%2Fwww.gia.edu%2Fhome&pl=en_US
https://www.gia.edu/...edirectTo=https%3A%2F%2Fwww.gia.edu%2FUK-EN%2Fuk-en&pl=en_GB
https://www.gia.edu/...rect?redirectTo=https%3A%2F%2Fwww.gia.edu%2FCN%2Fcn&pl=zh_CN
https://www.gia.edu/...ct?redirectTo=https%3A%2F%2Fwww.gia.edu%2FJP%2Fhome&pl=ja_JP


You may use url rewrite techniques to make these 8 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.gia.edu/...ttps%3A%2F%2Fwww.gia.edu%2Fhome&pl=en_US
https://www.gia.edu/...F%2Fwww.gia.edu%2FUK-EN%2Fuk-en&pl=en_GB
https://www.gia.edu/...s%3A%2F%2Fwww.gia.edu%2FCN%2Fcn&pl=zh_CN
https://www.gia.edu/...3A%2F%2Fwww.gia.edu%2FJP%2Fhome&pl=ja_JP
https://www.gia.edu/...ttps%3A%2F%2Fwww.gia.edu%2Fhome&pl=en_US
https://www.gia.edu/...F%2Fwww.gia.edu%2FUK-EN%2Fuk-en&pl=en_GB
https://www.gia.edu/...s%3A%2F%2Fwww.gia.edu%2FCN%2Fcn&pl=zh_CN
https://www.gia.edu/...3A%2F%2Fwww.gia.edu%2FJP%2Fhome&pl=ja_JP


You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
179 6 185


Too many links (185), it may be considered as spam!

Internal Links (link to pages within this domain) - 179
URL Anchor Text
https://www.gia.edu/home
https://www.gia.edu/gem-encyclopediaGem Encyclopedia
https://www.gia.edu/gem-encyclopediaGem Encyclopedia
https://www.gia.edu/birthstonesBirthstones
https://www.gia.edu/gia-gubelin-gem-project-researchGIA's Gübelin Gem Project
http://gia.edu/#GemKids
https://www.gia.edu/gem-education-kidsGemKids Program
http://gemkids.gia.edu/classroomContent for Educators
http://gemkids.gia.eduGemKids Site
https://www.gia.edu/gem-labAnalysis & Grading
https://www.gia.edu/gem-labAnalysis & Grading
http://gia.edu/#Resources
https://www.gia.edu/report-check-landingReport Check
https://www.gia.edu/submit-a-gem-duplicateSubmit A Gem
https://www.gia.edu/gem-lab-return-datesReturn Dates
https://www.gia.edu/facetwareGIA Facetware
https://www.gia.edu/opening-a-lab-accountOpen Laboratory Account
http://gia.edu/#Services
https://www.gia.edu/gem-lab-service/diamond-gradingNatural Diamonds
https://www.gia.edu/gem-lab-service/colored-diamondNatural Colored Diamonds
https://www.gia.edu/gem-lab-service/synthetic-diamondLaboratory-Grown Diamonds
https://www.gia.edu/gem-lab-service/colored-stoneColored Stones
https://www.gia.edu/gem-lab-service/pearlPearls
https://www.gia.edu/gem-educationEducation
https://www.gia.edu/...em-education/program-graduate-gemologistPrograms and Certificates
https://www.gia.edu/gem-educationHow to Learn
https://www.gia.edu/gem-education-financial-aidFinancial Assistance & Scholar...
http://gia.edu/#On-Campus Education
https://www.gia.edu/schoolOverview
https://www.gia.edu/gem-education/admissionsAdmissions
https://www.gia.edu/gem-education/campusesCampuses and Locations
http://gia.edu/#Distance Education
https://www.gia.edu/gem-education/distanceOverview
https://www.gia.edu/gem-education/admission-distanceAdmissions
https://www.gia.edu/gem-education/lab-classesLab Classes
https://www.gia.edu/gia-courses-offeredProgram Requirements
http://gia.edu/#Professional Development
https://www.gia.edu/gem-education/professional-developmentCourses
https://www.gia.edu/gem-continuing-educationContinuing Education
http://gia.edu/#Resources
https://www.gia.edu/student-consumer-informationStudent Consumer Information
https://www.gia.edu/gem-careersCareer Paths
https://www.gia.edu/gia-alumniAlumni
https://www.gia.edu/gia-researchResearch & News
https://www.gia.edu/gia-researchResearch & News
https://www.gia.edu/gia-news-researchNews & Articles.slide-content{...
https://www.gia.edu/gems-gemologyGems & Gemology Journal
https://www.gia.edu/libraryLibrary
https://www.gia.edu/gia-aboutAbout GIA
https://www.gia.edu/gia-aboutAbout GIA
https://www.gia.edu/event-listingsEvents
https://www.gia.edu/pressroomPressroom
https://www.gia.edu/gia-museumMuseum
https://www.gia.edu/gia-support-donateSupport GIA
https://www.gia.edu/gia-about-mission-governanceMission & Governance
https://www.gia.edu/gia-careerCareers at GIA
https://www.gia.edu/gia-faqFAQs
https://www.gia.edu/locationsLocations
https://www.gia.edu/contactusContact Us
https://gemkids.gia.edu/GemKids
https://www.gia.edu/report-check-landingReport Check
https://www.gia.edu/submit-a-gem-duplicateSubmit A Gem
https://www.gia.edu/retailer-lookupLIST YOUR STORE
https://store.gia.edu/GIA Store
https://www.gia.edu/mygiaMy GIA
https://www.gia.edu/...ttps%3A%2F%2Fwww.gia.edu%2Fhome&pl=en_USEnglish (US)
https://www.gia.edu/...F%2Fwww.gia.edu%2FUK-EN%2Fuk-en&pl=en_GBEnglish (UK)
https://www.gia.edu/...s%3A%2F%2Fwww.gia.edu%2FCN%2Fcn&pl=zh_CN简体中文
https://www.gia.edu/...3A%2F%2Fwww.gia.edu%2FJP%2Fhome&pl=ja_JP日本語
https://www.gia.edu/home
https://www.gia.edu/report-check-landingReport Check
https://www.gia.edu/submit-a-gem-duplicateSubmit A Gem
https://www.gia.edu/retailer-lookupLIST YOUR STORE
https://store.gia.edu/GIA Store
https://www.gia.edu/mygiaMy GIA
https://www.gia.edu/gem-encyclopediaGem Encyclopedia
https://www.gia.edu/birthstonesBirthstones
https://www.gia.edu/gia-gubelin-gem-project-researchGIA's Gübelin Gem Project
https://www.gia.edu/gem-education-kidsGemKids Program
http://gemkids.gia.edu/classroomContent for Educators
http://gemkids.gia.eduGemKids Site
https://www.gia.edu/gem-labAnalysis & Grading
https://www.gia.edu/report-check-landingReport Check
https://www.gia.edu/submit-a-gem-duplicateSubmit A Gem
https://www.gia.edu/gem-lab-return-datesReturn Dates
https://www.gia.edu/facetwareGIA Facetware
https://www.gia.edu/opening-a-lab-accountOpen Laboratory Account
https://www.gia.edu/gem-lab-service/diamond-gradingNatural Diamonds
https://www.gia.edu/gem-lab-service/colored-diamondNatural Colored Diamonds
https://www.gia.edu/gem-lab-service/synthetic-diamondLaboratory-Grown Diamonds
https://www.gia.edu/gem-lab-service/colored-stoneColored Stones
https://www.gia.edu/gem-lab-service/pearlPearls
https://www.gia.edu/...em-education/program-graduate-gemologistPrograms and Certificates
https://www.gia.edu/gem-educationHow to Learn
https://www.gia.edu/gem-education-financial-aidFinancial Assistance & Scholar...
https://www.gia.edu/schoolOverview
https://www.gia.edu/gem-education/admissionsAdmissions
https://www.gia.edu/gem-education/campusesCampuses and Locations
https://www.gia.edu/gem-education/distanceOverview
https://www.gia.edu/gem-education/admission-distanceAdmissions
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://secure.ethic...com/domain/media/en/gui/13174/index.htmlReport A Concern
http://www.facebook.com/GIAEducation
http://www.linkedin.com/company/gia
https://www.pinterest.com/giapins/
http://www.youtube.c...er/officialGIAchannel?sub_confirmation=1
http://instagram.com/giagrams

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
38 23 15


15 images do not have Alt values.

Image URL - 38
URL ALT Text
http://gia.edu/assets/img/global-header/desktop/gia-logo.svglogo
http://gia.edu/assets/img/global-header/desktop/external-link-icon.svglink
http://gia.edu/assets/img/global-header/desktop/external-link-icon.svglink
http://gia.edu/assets/img/global-header/mobile/language-icon.svglang
http://gia.edu/assets/img/global-header/desktop/down-toggle.svgdown toggle
http://gia.edu/assets/img/global-header/mobile/white-close-x.svgclose modal
http://gia.edu/assets/img/global-header/desktop/gia-logo.svglogo
http://gia.edu/assets/img/global-header/desktop/external-link-icon.svglink
http://gia.edu/assets/img/global-header/desktop/external-link-icon.svglink
https://www.gia.edu/images/gems-gemology-fall-19.jpg
https://www.gia.edu/images/enigmatic-gemstone-opal-1280x550.jpg
https://www.gia.edu/images/pearl-identification-1280x550.jpg
https://www.gia.edu/images/diamond-origin-216x122.jpg
https://www.gia.edu/images/Diamond-Grading-Report-216x122.jpg
https://www.gia.edu/images/SU19-LN-Fig1-243564_216px.jpgTwo dyed serpentine beads.
https://www.gia.edu/images/245896-pipa-necklace-216x122.jpgA diamond necklace that featur...
https://www.gia.edu/images/SU19-MW-Fig1-243444_216px.jpgEmerald inclusion inside a lar...
https://www.gia.edu/images/FA19-GNI-Fig1-246502-216px.jpgImitation opal blocks display ...
https://www.gia.edu/images/Featured-Gems-PERIDOT-14611-73x70.pngFeatured Gem Peridot
https://www.gia.edu/images/fancy-color-diamond.pngFancy Color Diamond
https://www.gia.edu/images/diamond.pngDiamond
https://www.gia.edu/images/emerald.pngEmerald Bluish Green Stone
https://www.gia.edu/images/Featured-Gems-CITRINE-151544-73x70.pngFeatured Gem Citrine
https://www.gia.edu/images/resources-for-retailers.jpg
https://www.gia.edu/images/YMAL_Store-216x122.jpg
https://www.gia.edu/images/Diamond-Grading-Report-216x122.jpg
http://gia.edu/sites...d&blobtable=MungoBlobs&blobwhere=1495886990839&ssbinary=true
http://gia.edu/assets/img/icons/down-toggle.svgChange Language icon
http://gia.edu/img/global-footer/gia-logo-full.svgGIA
http://gia.edu/assets/img/global-footer/get-updates.svg
×

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