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Excellent Practice29
Improvement Could be Made15
Critical Issues to Attend7
Nov 6, 2019 04:53 PM

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Detailed Reviews

Related Category
Most related categories of this website.

business   courses   directory   science   social   startups   technology   video  

Title
Governing: State and local government news and analysis

Words count: 8    Unique Words: 7    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Governing provides nonpartisan news, insight and analysis about state and local government.

Words count: 12    Length: 91 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Governing: State and local government news and analysis www.governing.com/
Governing provides nonpartisan news, insight and analysis about state and local government.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agencies  audit  california  census  cio  cities  county  cybersecurity  data  digital  election  finance  government  governors  health  high  hours  house  included  laws  local  news  newsletters  office  officials  papers  party  podcasts  politics  projects  public  replace  special  support  tech  texas  translators  voting  women  year 

Top 20 Keywords
Total Terms Count: 1,171

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
government 19 1.62%
public 10 0.85%
digital 8 0.68%
hours 8 0.68%
county 7 0.60%
news 7 0.60%
year 5 0.43%
politics 5 0.43%
data 5 0.43%
cities 5 0.43%
house 5 0.43%
podcasts 4 0.34%
included 4 0.34%
voting 4 0.34%
translators 4 0.34%
election 4 0.34%
local 4 0.34%
cybersecurity 4 0.34%
governors 4 0.34%
tech 4 0.34%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
822027020000059

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(8)
Why Governors Are the Only Candidates Voters Will Break Party Ranks to Support
Investing in Digital Equity: The Case for Broadband Expansion
$2 million
Cybersecurity and Democracy Collide: Locking Down Elections
Texas House Speaker Dennis Bonnen Won't Seek Reelection After Recording Scandal
Mississippi Audit: Agencies Not Complying with Cybersecurity Law
Millions of Americans’ Medical Images and Data Are Available on the Internet. Anyone Can Take a Peek.
Lily Adams Helped Her Grandmother Ann Richards Win Texas. Can She Get Kamala Harris to the White House?

<H2>

(2)
NEWS IN NUMBERS
WHO SAID THAT?

<H3>

(20)
‘Silver Tsunami’ Makes State Rethink Applications and Tech
California Fires Show It’s Private Enterprise, Not Government, That Can’t Get Things Right
Is Public Finance Ready to Rely on Blockchain Technology?
LATEST HEADLINES
Will More States Adopt Privacy Laws in 2020?
Empowering Students to Ensure a Better Future
Harvard Says Solar’s the Solution Ohio Didn’t Know It Needed
Could the 2020 Census Help Bridge the Digital Divide?
Texas House Speaker Dennis Bonnen Won't Face Criminal Prosecution, Brazoria County DA Says
Cutting Ties: Virginia’s Bumpy Breakup with Northrop Grumman
Former Top County CIO Leads With Perseverance
MOST READ
“The tribalization now can cut through the population in other ways that have not been traditional. That’s why you have the rise of flat earthers.”
A Pioneer for Women in Politics: She Persists
The Mayoral Balancing Act
Google Says Google Translate Can’t Replace Human Translators. Cautions Users - Including Governments - Not To Rely On It.
First ‘High-Tech Census’ Raises Stakes for Local Government
Former Oakland County, Mich., Deputy Executive to Join e.Republic
Utah County Puts Blockchain Voting to Test in Live Audit
Special Projects

<H4>

(27)
Unlike other federal and state offices, there’s still ‘wiggle room’ for ticket-splitting in contests for governor. Tuesday’s result in Kentucky means there will be a dozen governors whose party lost the last presidential election in their state.
Libra Still Stuck in Legal Labyrinth, No Exit in Sight
The New Old Voting System Appeases in North Carolina
Absentee Astronaut Votes from International Space Station
New Bill Would Require Schools to Monitor Social Media
DMV Data Breach Included Personal Info, Social Security Numbers
Why Governors Are the Only Candidates Voters Will Break Party Ranks to Support
Four California Bay Area Cities Face Serious Financial Risk
Will Massachusetts Invest in Commuter Rail Overhaul?
With society rapidly digitizing and high-speed Internet access fast becoming a vital utility, government must work to balance the needs of underserved populations with financial realities.
The virtual guarantee of foreign meddling in the 2020 election poses a challenge to state and local officials, IT staff included, to protect American democracy. Experts say the keys to success will be cybersecurity, paper trails, risk-limiting audits and inter-agency communication.
The Biggest Issues for States to Watch in 2019
California Fires Show It’s Private Enterprise, Not Government, That Can’t Get Things Right
The 10 States That Give More to the Feds Than They Get Back
All or Nothing: How State Politics Became a Winner-Take-All World
‘Silver Tsunami’ Makes State Rethink Applications and Tech
You protested that the film was inaccurate and that Hollywood didn’t understand that some people build things just for the sake of building them. It was hard not to feel the irony while I was reading excerpts from your recent speech...
Four California Bay Area Cities Face Serious Financial Risk
By Tuesday morning, more than 30 House Republicans had either called for the speaker's resignation or had stated that they no longer supported him.
A recent report from the state auditor's office showed widespread noncompliance with routine cybersecurity protections. The gaps could open the state to unnecessary threats as hackers aggressively target government.
Hundreds of computer servers worldwide that store patient X-rays and MRIs are so insecure that anyone with a Web browser or a few lines of computer code can view patient records. One expert warned about it for years.
It’s possible that Lily Adams’ political baptism at a Baylor University homecoming parade is what most prepared the Democratic operative for the tone of the Trump era.
NEWSLETTERS
PUBLIC SERVICE
PROGRAMS
SPONSORED
SOCIAL AND PODCASTS
<H6>
(2)
MORE DIGITS
MORE QUOTES


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
47.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://governing.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 301.76 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.88 s 0.03 s 0.03 s 0.01 s 2.17 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
27 Kb (27,158 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
27 Kb (27,158 bytes) 9 Kb (8,734 bytes) 18 Kb (18,424 bytes) 47.41 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
34 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.governing.com/ and http://governing.com are resolved to the same url :https://www.governing.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.governing.com/subscribe/newsletters?promo_code=TopNav
https://www.governing.com/events?promo_code=TopNav
https://www.governing.com/papers?promo_code=TopNav
https://www.governing.com/special-projects?promo_code=TopNav
https://www.governing.com/sponsored?promo_code=TopNav
https://www.governing.com/subscribe/newsletters?promo_code=TopNav
https://www.governing.com/events?promo_code=TopNav
https://www.governing.com/papers?promo_code=TopNav
https://www.governing.com/special-projects?promo_code=TopNav
https://www.governing.com/sponsored?promo_code=TopNav
http://governing.com/salesforce?promo_code=homepage
http://governing.com/smarter?promo_code=homepage
http://governing.com/podcast/eye-on-65?promo_code=homepage
http://governing.com/degrees?promo_code=homepage


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.governing.com/...ribe/newsletters?promo_code=TopNav
https://www.governing.com/events?promo_code=TopNav
https://www.governing.com/papers?promo_code=TopNav
https://www.governing.com/special-projects?promo_code=TopNav
https://www.governing.com/sponsored?promo_code=TopNav
https://www.governing.com/...ribe/newsletters?promo_code=TopNav
https://www.governing.com/events?promo_code=TopNav
https://www.governing.com/papers?promo_code=TopNav
https://www.governing.com/special-projects?promo_code=TopNav
https://www.governing.com/sponsored?promo_code=TopNav
http://governing.com/salesforce?promo_code=homepage
http://governing.com/smarter?promo_code=homepage
http://governing.com/podcast/eye-on-65?promo_code=homepage
http://governing.com/degrees?promo_code=homepage


You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
102 6 108


You have more than 100 links (108).

Internal Links (link to pages within this domain) - 102
URL Anchor Text
http://governing.com/#closeMobAdx
http://governing.com/.cls-1 { fill: no...
https://www.governing.com/topics/financeFINANCE
https://www.governing.com/topics/health-human-servicesHEALTH
https://www.governing.com/...pics/transportation-infrastructureINFRASTRUCTURE
https://www.governing.com/topics/mgmtMGMT
https://www.governing.com/topics/workforceWORKFORCE
https://www.governing.com/topics/politicsPOLITICS
https://www.governing.com/topics/public-justice-safetyPUBLIC SAFETY
https://www.governing.com/topics/urbanURBAN
https://www.governing.com/topics/educationEDUCATION
https://www.governing.com/gov-dataDATA
https://www.governing.com/poyPUBLIC OFFICIALS OF THE YEAR
https://www.governing.com/gov-institute/wigWOMEN IN GOVT
https://www.governing.com/...tember-2019-table-of-contents.htmlMAGAZINE
https://www.governing.com/...ribe/newsletters?promo_code=TopNavNEWSLETTERS
http://governing.com/podcastPODCASTS
https://www.governing.com/events?promo_code=TopNavEVENTS
https://www.governing.com/papers?promo_code=TopNavPAPERS
https://www.governing.com/special-projects?promo_code=TopNavSPECIAL PROJECTS
https://www.governing.com/sponsored?promo_code=TopNavSTORIES
https://www.governing.com/...tember-2019-table-of-contents.htmlMAGAZINE
https://www.governing.com/...ribe/newsletters?promo_code=TopNavNEWSLETTERS
http://governing.com/podcastPODCASTS
https://www.governing.com/events?promo_code=TopNavEVENTS
https://www.governing.com/papers?promo_code=TopNavPAPERS
https://www.governing.com/special-projects?promo_code=TopNavSPECIAL PROJECTS
https://www.governing.com/sponsored?promo_code=TopNavSTORIES
https://www.governing.com/...-Break-Party-Ranks-to-Support.htmlWhy Governors Are the Only Can...
https://www.governing.com/...-Break-Party-Ranks-to-Support.html
https://www.governing.com/...Rethink-Applications-and-Tech.html‘Silver Tsunami’ Makes State R...
https://www.governing.com/...nt-That-Cant-Get-Things-Right.htmlCalifornia Fires Show It’s Pri...
https://www.governing.com/...Rely-on-Blockchain-Technology.htmlIs Public Finance Ready to Rel...
https://www.governing.com/...al-Labyrinth-No-Exit-in-Sight.htmlLibra Still Stuck in Legal Lab...
https://www.governing.com/...em-Appeases-in-North-Carolina.htmlThe New Old Voting System Appe...
https://www.governing.com/...m-International-Space-Station.htmlAbsentee Astronaut Votes from ...
https://www.governing.com/...hools-to-Monitor-Social-Media.htmlNew Bill Would Require Schools...
https://www.governing.com/...-Info-Social-Security-Numbers.htmlDMV Data Breach Included Perso...
https://www.governing.com/...-Break-Party-Ranks-to-Support.htmlWhy Governors Are the Only Can...
https://www.governing.com/...s-Face-Serious-Financial-Risk.htmlFour California Bay Area Citie...
https://www.governing.com/...est-in-Commuter-Rail-Overhaul.htmlWill Massachusetts Invest in C...
http://governing.com/newsMORE NEWS
https://www.governing.com/...es-Adopt-Privacy-Laws-in-2020.html
https://www.governing.com/...es-Adopt-Privacy-Laws-in-2020.htmlWill More States Adopt Privacy...
https://www.governing.com/...nts-to-Ensure-a-Better-Future.html
https://www.governing.com/...nts-to-Ensure-a-Better-Future.htmlEmpowering Students to Ensure ...
https://www.governing.com/...ion-Ohio-Didnt-Know-It-Needed.html
https://www.governing.com/...ion-Ohio-Didnt-Know-It-Needed.htmlHarvard Says Solar’s the Solut...
https://www.governing.com/...elp-Bridge-the-Digital-Divide.html
https://www.governing.com/...elp-Bridge-the-Digital-Divide.htmlCould the 2020 Census Help Bri...
https://www.governing.com/...-Case-for-Broadband-Expansion.html
https://www.governing.com/...-Case-for-Broadband-Expansion.htmlInvesting in Digital Equity: T...
https://www.governing.com/...ution-Brazoria-County-DA-Says.htmlTexas House Speaker Dennis Bon...
https://www.governing.com/...Breakup-with-Northrop-Grumman.htmlCutting Ties: Virginia’s Bumpy...
https://www.governing.com/...y-CIO-Leads-With-Perseverance.htmlFormer Top County CIO Leads Wi...
http://governing.com/daily-digitNEWS IN NUMBERS
https://www.governing.com/...aily-digit/2-million-Starship.html$2 million
http://governing.com/daily-digitMORE DIGITS
https://www.governing.com/...ollide-Locking-Down-Elections.html
https://www.governing.com/...ollide-Locking-Down-Elections.htmlCybersecurity and Democracy Co...
https://www.governing.com/...9-legislative-issues-to-watch.htmlThe Biggest Issues for States ...
https://www.governing.com/...nt-That-Cant-Get-Things-Right.htmlCalifornia Fires Show It’s Pri...
https://www.governing.com/...-give-more-feds-than-get-back.htmlThe 10 States That Give More t...
https://www.governing.com/...state-politics-governors-2019.htmlAll or Nothing: How State Poli...
https://www.governing.com/...Rethink-Applications-and-Tech.html‘Silver Tsunami’ Makes State R...
https://www.governing.com/...at-Hollywood-didnt-understand.htmlYou protested that the film wa...
https://www.governing.com/...s-Face-Serious-Financial-Risk.htmlFour California Bay Area Citie...
https://www.governing.com/...ction-after-recording-scandal.html
https://www.governing.com/...ction-after-recording-scandal.htmlTexas House Speaker Dennis Bon...
https://www.governing.com/...-the-population-in-other-ways.html“The tribalization now can cut...
http://governing.com/government-quotesMORE QUOTES
https://www.governing.com/...plying-with-Cybersecurity-Law.html
https://www.governing.com/...plying-with-Cybersecurity-Law.htmlMississippi Audit: Agencies No...
https://www.governing.com/...omen-in-Politics-She-Persists.htmlA Pioneer for Women in Politic...
http://governing.com/blogsCOMMENTARY
https://www.governing.com/...nts/gov-mayoral-balancing-act.htmlThe Mayoral Balancing Act
https://www.governing.com/...vernments---Not-To-Rely-On-It.htmlGoogle Says Google Translate C...
https://www.governing.com/...ternet-Anyone-Can-Take-a-Peek.html
https://www.governing.com/...ternet-Anyone-Can-Take-a-Peek.htmlMillions of Americans’ Medical...
https://www.governing.com/...s-Raises-Stakes-for-Local-Gov.htmlFirst ‘High-Tech Census’ Raise...
https://www.governing.com/...y-Executive-to-Join-eRepublic.htmlFormer Oakland County, Mich., ...
https://www.governing.com/...-Voting-to-Test-in-Live-Audit.htmlUtah County Puts Blockchain Vo...
https://www.governing.com/...ala-Harris-to-the-White-House.htmlLily Adams Helped Her Grandmot...
http://governing.com/salesforce?promo_code=homepage
http://governing.com/smarter?promo_code=homepage
http://governing.com/podcast/eye-on-65?promo_code=homepage
http://governing.com/degrees?promo_code=homepage
http://governing.com/#SUBSCRIBE
https://www.governing.com/booksBOOKS
https://www.governing.com/blogs/bfcBFC WITH STEPHEN GOLDSMITH
https://www.governing.com/gov-instituteGOVERNING INSTITUTE
https://www.governing.com/gov-institute/voicesVOICES OF THE GOVERNING INSTIT...
https://www.governing.com/poyPUBLIC OFFICIALS OF THE YEAR
https://www.governing.com/gov-institute/wigWOMEN IN GOVERNMENT
https://www.governing.com/cityacceleratorCITY ACCELERATOR
https://www.governing.com/equiptEQUIPT TO INNOVATE ®
https://www.governing.com/smarterSMARTER GOVERNMENT
https://www.governing.com/oracle360GOVERNMENT 360
https://www.governing.com/salesforceGOVERNMENT OF THE FUTURE
https://www.governing.com/podcast/eye-on-65EYE ON 65: RETIREE HEALTH CARE...
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://www.instagram.com/governingmagazine/
https://www.govtech.com/oracle360?promo_code=homepage
https://www.govtech.com/ed.../saferschools/?promo_code=homepage
https://www.govtech.com/future?promo_code=homepage
https://www.govtech.com/be...izenexperience?promo_code=homepage
https://www.instagram.com/governingmagazine/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
21 7 14


14 images do not have Alt values.

Image URL - 21
URL ALT Text
https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=/L+0j1a4ZP00ga
https://s.clickability.com...&14=0&6=900614092&7=614092&25=0&18=0.07705361874366046
https://media.governing.com/images/676*450/US-NEWS-ELN-KYGOV-2-GET1.jpg
https://media.governing.com/images/676*450/shutterstock_1062285074+(1).jpgdata privacy
https://media.governing.co...V19-PODCAST-ART_ITA_NEW_KirstenBaesler_770x518[60].jpg
https://media.governing.com/images/676*450/shutterstock_259055471.jpg
https://media.governing.com/images/676*450/census2.jpg
https://media.governing.com/images/676*450/rural-infrastructure-bill-2019.jpg
https://media.governing.com/images/676*450/election_security4.jpgNational Cybersecurity and Com...
https://media.governing.com/images/676*450/Texas+House+Speaker+Dennis+Bonnen.jpgTexas House Speaker Dennis Bon...
https://media.governing.com/images/676*450/shutterstock_4270489601.jpgMississippi State Capitol Buil...
https://media.governing.com/images/676*450/shutterstock_125192411.jpgdata center
https://media.erepublic.com/image/GOV19-Mircorsite-tiles-Salesforce.jpg
http://media.governing.com/designimages/Oracle_Microsite_Tile_092419.jpg
https://media.erepublic.com/image/GOV19-Mircorsite-tiles_IBM.jpg
https://media.erepublic.com/image/GOV19-Mircorsite-tiles-65.jpg
https://media.erepublic.com/image/degrees-thumbnail.jpg
http://media.governing.com...designimages/CDE19-HEADERS-Cisco-Microsite-770-513.jpg
https://media.erepublic.com/image/GOV19-Mircorsite-tiles-accella.jpgAccela CloudScore
http://media.governing.com/designimages/vz-governing-1-770x513.jpgVerizon Better Citizen Experie...
https://dc.ads.linkedin.com/collect/?pid=570164&fmt=gif


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 1 10


You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://fonts.googleapis.c...0i,700,700i|Roboto:400,400i,500,500i,700,700i,900,900istylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
27 2 29


You have 27 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://securepubads.g.doubleclick.net/tag/js/gpt.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://governing.com/blogsCOMMENTARY


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
46
Fair Enough! number of root domains (46) linked to your site governing.com could be improved.

46
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 82
  Facebook Shares 251
  Facebook Comments 58
  Tweets 0
  LinkedIn 24

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
65

Excellent! the website has a good Trustworthiness Score (65/100).

65
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
81 Excellent! the website has a good Child Safe Score (81/100).

81
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site governing.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
65,289th most visited website in the world.
13,314th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (4 - chicagotribune.com, mcall.com, redeyechicago.com, pesticide.org) hosted on the same server as governing.com (ip : 184.51.101.178).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.51.101.178) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 264 days old ( 1st registered on : 1996-03-16 )

excellent, the domain age is old enough.

Domain Expires
0 years, 100 days from today ( expires on : 2020-03-16 )

domain is expiring in less than a year.

Domain Info
governing.com ( 13 characters )

Domain Registrar : Amazon Registrar, Inc.

Domain Created On Last Modified On Expires On
1996-03-16 2017-06-19 2020-03-16
23 years, 264 days old 2 years, 170 days ago 0 years, 100 days from today
23 years, 264 days old


Domain Name Servers used by governing.com
DNS Name IP Address
ns-1339.awsdns-39.org205.251.197.59
ns-1831.awsdns-36.co.uk205.251.199.39
ns-319.awsdns-39.com205.251.193.63
ns-758.awsdns-30.net205.251.194.246


Domain is going to expire in less than a year time (0 years, 100 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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