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Excellent Practice30
Improvement Could be Made12
Critical Issues to Attend9
Nov 23, 2019 04:24 PM

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Detailed Reviews

Related Category
Most related categories of this website.

archive   art   college   courses   institute   science   television   university  

Title
HSE University

Words count: 2    Unique Words: 2    Length: 14 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
HSE is one of the top universities in Russia and the leader in Eastern Europe and Eurasia in economics and social sciences

Words count: 22    Length: 122 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
HSE University www.hse.ru/
HSE is one of the top universities in Russia and the leader in Eastern Europe and Eurasia in economics and social sciences

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academic  admissions  apply  campus  conference  data  dec  development  economics  education  english  faculty  future  hse  international  learn  master's  master’s  moscow  news  nov  offered  petersburg  policy  political  programme  public  rankings  russia  russian  school  sciences  seminar  social  space  students  study  support  university  work 

Top 20 Keywords
Total Terms Count: 1,742

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hse 73 4.19%
programme 40 2.30%
international 29 1.66%
university 25 1.44%
students 22 1.26%
russian 16 0.92%
nov 12 0.69%
school 11 0.63%
study 11 0.63%
dec 10 0.57%
social 10 0.57%
economics 10 0.57%
data 10 0.57%
moscow 9 0.52%
admissions 9 0.52%
faculty 8 0.46%
russia 8 0.46%
public 7 0.40%
education 7 0.40%
development 7 0.40%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
16110000030425

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Higher School of Economics

<H2>

(6)
News
Admissions
Events
Student Voices
Around HSE
Contacts

<H3>

(11)
Open Call: International Faculty
Apply for the online Master's in Data Science
Open Doors: Russian Scholarship Project for International Students
International Admissions
Megacities of the Future 2.0
MIEM HSE Students Develop MRI Smart Blanket
HSE Buddies Become HSE Friends
From Law to Linguistics: How a Columbian Student Came to Study at HSE University
Expecting to Be Cheated: Who Russian Consumers Are Wary of, and Why
Student Research Paper Competition 2019: Students Need to Reapply
'The Digital Economy Is not Just for Techies, but also for Economists'
<I> (3)
<STRONG> (4)Apply for tenure track positions at HSE University
MORE ABOUT HSE University
Map of HSE Buildings
Main campus


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
38.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://hse.ru/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.53 seconds - 11.71 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.56 s 0.02 s 0.02 s 0.00 s 1.43 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
18 Kb (17,922 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
18 Kb (17,922 bytes) 14 Kb (14,444 bytes) 3 Kb (3,478 bytes) 415.30 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
22 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.hse.ru/en/ and http://hse.ru are resolved to the same url :https://www.hse.ru/en/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.hse.ru/en/news/announcements/?mode=expand&subscribe=1


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.hse.ru/en/data_protection_regulation
http://hse.ru/#around_hse
https://www.hse.ru/en/data_protection_regulation


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
173 47 220


Too many links (220), it may be considered as spam!

Internal Links (link to pages within this domain) - 173
URL Anchor Text
https://www.hse.ru/en/cookie.htmlhere
https://www.hse.ru/en/data_protection_regulationhere
http://nnov.hse.ru/en/Nizhny Novgorod
http://spb.hse.ru/en/Saint Petersburg
http://perm.hse.ru/en/Perm
http://nnov.hse.ru/en/Nizhny Novgorod
http://spb.hse.ru/en/Saint Petersburg
http://perm.hse.ru/en/Perm
https://admissions.hse.ru/cn/中文版
https://www.hse.ru/en/user/
http://hse.ru/#newsNews
http://hse.ru/#abiturAdmissions
http://hse.ru/#eventsEvents
http://hse.ru/#around_hseAround HSE
http://hse.ru/#contactsContacts
http://hse.ru/#sitemapSitemap
https://www.hse.ru/en/education/faculty/Faculties and Institutes
https://www.hse.ru/en/org/persons/Faculty & Staff
https://www.hse.ru/intpartnersInternational Partnerships
https://iri.hse.ru/Academic Jobs
https://alumni.hse.ru/en/Alumni
https://www.hse.ru/en/our/University Life Informatio...
https://admissions.hse.ru/cn/中文版
https://www.hse.ru/en/user/
https://www.hse.ru/en/info/About
http://www.hse.ru/en/figures/Facts and Figures
https://strategy.hse.ru/en/rating/HSE in Rankings
http://strategy.hse.ru/en/Development Strategy
https://www.hse.ru/en/buildinghse/HSE Buildings
http://www.hse.ru/en/education/Programmes & Courses
https://admissions.hse.ru/en/Admissions
https://preparatory.hse.ru/en/applyPreparatory​ Programmes
https://admissions.hse.ru/en/undergraduate-applyUndergraduate Programmes
https://admissions.hse.ru/en/graduate-applyGraduate Programmes
http://aspirantura.hse.ru/en/Doctoral​ Programmes
http://www.hse.ru/international/summer/Summer University
http://www.hse.ru/international/semesterSemester in Moscow
https://admissions.hse.ru/en/exchange-applyExchange Programmes
http://www.hse.ru/en/rfl/Russian Language Training
http://www.hse.ru/doingbusinessDoing Business in Russia - Int...
http://www.hse.ru/en/sumschoolSummer Schools
http://www.hse.ru/en/winter/Winter Schools
http://www.hse.ru/en/science/Research
https://www.hse.ru/en/science/about1/About research at HSE
http://www.hse.ru/interlabs/International Laboratories
https://www.hse.ru/en/science/conferences/Conferences
http://publications.hse.ru/en/Publications
https://www.hse.ru/en/science/review/HSE University Review
http://iq.hse.ru/en/IQ.hse.ru
http://iq.hse.ru/en/Research-based analysis by HSE...
https://istudents.hse.ru/en/International Support
https://iri.hse.ru/announcements/304656320.htmlOpen Call: International Facul...
https://www.hse.ru/en/news/edu/310732443.htmlApply for the online Master's ...
https://www.hse.ru/en/news/edu/310041996.htmlOpen Doors: Russian Scholarshi...
https://www.hse.ru/en/news/edu/310041996.html
https://www.hse.ru/en/news/admission/315363891.htmlInternational Admissions
https://megacities.hse.ruMegacities of the Future 2.0
https://www.hse.ru/en/infoMORE ABOUT HSE University
http://hse.ru/en/news/admission/Admissions189
http://hse.ru/en/news/edu/Education1001
http://hse.ru/en/news/research/Research&Expertise1717
http://hse.ru/en/news/society/Society409
http://hse.ru/en/news/community/Community197
http://hse.ru/en/news/campus/On Campus1005
http://hse.ru/en/news/edu/318774082.html
http://hse.ru/en/news/edu/318774082.htmlMIEM HSE Students Develop MRI ...
http://hse.ru/en/news/edu/Education
http://hse.ru/en/news/tags/students/students
http://hse.ru/en/news/tags/research/research projects
http://hse.ru/en/news/tags/achieve/achievements
http://hse.ru/en/news/keywords/160351190/hackathon
http://hse.ru/en/news/campus/317192517.html
http://hse.ru/en/news/campus/317192517.htmlHSE Buddies Become HSE Friends
http://hse.ru/en/news/campus/On Campus
http://hse.ru/en/news/tags/international/international students
http://hse.ru/en/news/keywords/148435166/hse buddies
http://hse.ru/en/news/edu/318758597.html
http://hse.ru/en/news/edu/318758597.htmlFrom Law to Linguistics: How a...
http://hse.ru/en/news/edu/Education
http://hse.ru/en/news/tags/international/international students
http://hse.ru/en/news/tags/ma/master's programmes
https://iq.hse.ru/en/news/319116832.html
https://iq.hse.ru/en/news/319116832.htmlExpecting to Be Cheated: Who R...
http://hse.ru/en/news/research/Research&Expertise
http://hse.ru/en/news/tags/iq/IQ
http://hse.ru/en/news/tags/monitoring/monitoring studies
http://hse.ru/en/news/keywords/34648636/economics
https://www.hse.ru/en/our/news/318616779.html
https://www.hse.ru/en/our/news/318616779.htmlStudent Research Paper Competi...
http://hse.ru/en/news/campus/On Campus
http://hse.ru/en/news/keywords/245556019/Student Research Paper Competi...
https://www.hse.ru/en/success/korzhenevskaya/
https://www.hse.ru/en/success/korzhenevskaya/'The Digital Economy Is not Ju...
http://hse.ru/en/news/society/Society
http://hse.ru/en/news/tags/alumni/alumni
http://hse.ru/en/news/tags/success/success builder
https://www.hse.ru/admissions
https://www.hse.ru/admissionsInternational Admissions
https://admissions.hse.ru/en/graduate-apply
https://admissions.hse.ru/en/graduate-applyEnglish-taught Master’s Progra...
...

External Links (link to pages on other websites) - 47
URL Anchor Text
https://www.facebook.com/HSE.englishFacebook
https://twitter.com/HSE_engTwitter
https://www.instagram.com/hse_university/Instagram
https://www.linkedin.com/edu/school?id=17073LinkedIn
https://www.youtube...t?list=PL-U1Z5tJ1i-YhBCL9qUCaTf9cN8TF67VRYouTube
https://sochy.mml2020.ru/Joint HSE - Sirius winter scho...
https://www.instagram.com/p/Bt_rE3dniPe/
https://www.instagram.com/tahsir_ahmed/@tahsir_ahmed
https://www.instagram.com/p/Bt_rE3dniPe/Bangladeshi students from HSE ...
https://www.faceboo...tersburg/posts/1190835704399382?__tn__=-R
https://www.faceboo...tersburg/posts/1190835704399382?__tn__=-RThe week is finally over, now ...
https://www.instagr...ource=ig_share_sheet&igshid=1l0x6zt5f5nhy
https://www.instagram.com/olgaa.le/@olgaa.le
https://www.instagr...ource=ig_share_sheet&igshid=1l0x6zt5f5nhyOur small but very enthusiasti...
https://www.instagr...ource=ig_share_sheet&igshid=185nybtnfv6p1
https://www.instagram.com/pupchenkova_25/@pupchenkova_25
https://www.instagr...ource=ig_share_sheet&igshid=185nybtnfv6p1#hseday #hseday2018
https://www.instagr...source=ig_share_sheet&igshid=bpfk5kyzf9q1
https://www.instagram.com/vickerinoru@vickerinoru
https://www.instagr...source=ig_share_sheet&igshid=bpfk5kyzf9q134MSc + 197BSc = ICEF2018
https://www.instagram.com/p/BjC5iRZh6gx/
https://www.instagram.com/kattynuts/@kattynuts
https://www.instagram.com/p/BjC5iRZh6gx/The light of HSE
https://www.instagram.com/p/BhEZq_Ag9ex/
https://www.instagram.com/harbour.space/@harbour.space
https://www.instagram.com/p/BhEZq_Ag9ex/The International Data Analysi...
https://www.instagram.com/p/BgY8d5IAVw6/
https://www.instagram.com/_dariachaban_/@_dariachaban_
https://www.instagram.com/p/BgY8d5IAVw6/Thinking about HSE in one of o...
https://www.instagram.com/p/BgNsDwMAzIb/
https://www.instagram.com/sima_bright/@sima_bright
https://www.instagram.com/p/BgNsDwMAzIb/Spring sky over the HSE buildi...
https://www.instagram.com/p/Be2LblbnJtH/
https://www.instagram.com/vandervetrov/@vandervetrov/
https://www.instagram.com/p/Be2LblbnJtH/Rock-noodle in HSE Art and Des...
https://www.instagram.com/p/BedjTEHHaKY/
https://www.instagram.com/maybe_natasha/@maybe_natasha
https://www.instagram.com/p/BedjTEHHaKY/Poster at HSE Art and Design S...
https://www.instagram.com/p/BeOpTNUhJOu/
https://www.instagram.com/tnkmnsk/@tnkmnsk
https://www.instagram.com/p/BeOpTNUhJOu/Winter in HSE St. Petersburg
https://www.instagr...com/p/BaZZq5OHgiq/?taken-by=margaritavlas
https://www.instagram.com/margaritavlas/@margaritavlas
https://www.instagr...com/p/BaZZq5OHgiq/?taken-by=margaritavlasMelancholy HSE clock
https://www.youtube...t?list=PL-U1Z5tJ1i-YhBCL9qUCaTf9cN8TF67VRVideo
http://5top100.com/Russian Academic Excellence Pr...
https://studyinrussia.ru/en/Study In Russia

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
34 25 9


9 images do not have Alt values.

Image URL - 34
URL ALT Text
http://hse.ru/images/main_en/hse_en_logo.svg
http://hse.ru/mirror/pubs/share/311539761
http://hse.ru/pubs/share/thumb/318991124:c433x232+0+41:r433x232!MIEM HSE Students Develop MRI ...
http://hse.ru/pubs/share/thumb/317201822:c959x514+1+164:r433x232!HSE Buddies Become HSE Friends
http://hse.ru/pubs/share/thumb/318760919:c433x232+0+16:r433x232!From Law to Linguistics: How a...
http://hse.ru/pubs/share/thumb/319118216:c433x232+0+51:r433x232!Expecting to Be Cheated: Who R...
http://hse.ru/pubs/share/thumb/318991686:c432x231+1+6:r433x232!Student Research Paper Competi...
http://hse.ru/pubs/share/thumb/317609821:c433x232+0+16:r433x232!'The Digital Economy Is not Ju...
http://hse.ru/pubs/share/thumb/221401653:c150x150+0+0:r150x150!International Admissions
http://hse.ru/pubs/share/thumb/221401660:c150x150+0+0:r150x150!English-taught Master’s Progra...
http://hse.ru/pubs/share/thumb/221401667:c150x150+0+0:r150x150!English-taught Bachelor’s Prog...
http://hse.ru/pubs/share/thumb/221401673:c150x150+0+0:r150x150!Programme Fees
http://hse.ru/pubs/share/thumb/221401687:c150x150+0+0:r150x150!International Student Life
http://hse.ru/pubs/share/thumb/222541537:c667x667+0+0:r150x150!Visa Support
http://hse.ru/pubs/share/direct/258426056
http://hse.ru/pubs/share/direct/258426056
http://hse.ru/pubs/share/direct/258426064
http://hse.ru/pubs/share/direct/258426074
http://hse.ru/pubs/share/direct/258426078
http://hse.ru/pubs/share/direct/258426101
http://hse.ru/pubs/share/direct/258426095
http://hse.ru/pubs/share/cover/thumb/258745074x135x110@tahsir_ahmed
http://hse.ru/pubs/share/cover/thumb/246795119x135x110HSE University St Petersburg
http://hse.ru/pubs/share/cover/thumb/226934794x135x110@olgaa.le
http://hse.ru/pubs/share/cover/thumb/226934393x135x110@pupchenkova_25
http://hse.ru/pubs/share/cover/thumb/226934288x135x110@vickerinoru
http://hse.ru/pubs/share/cover/thumb/219535328x135x110@kattynuts
http://hse.ru/pubs/share/cover/thumb/217813864x135x110@harbour.space
http://hse.ru/pubs/share/cover/thumb/217260352x135x110@_dariachaban_
http://hse.ru/pubs/share/cover/thumb/217260312x135x110@sima_bright
http://hse.ru/pubs/share/cover/thumb/215789086x135x110@vandervetrov/
http://hse.ru/pubs/share/cover/thumb/214823046x135x110@maybe_natasha
http://hse.ru/pubs/share/cover/thumb/214823847x135x110@tnkmnsk
http://hse.ru/pubs/share/cover/thumb/213942794x135x110@margaritavlas


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 9 10


Too many (9) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 9
Stylesheet URL rel type
http://hse.ru/f/src/global/css/main_fonts.cssstylesheet
http://hse.ru/f/src/global/css/main_icons.cssstylesheet
http://hse.ru/f/src/global/css/main_forms.cssstylesheet
http://hse.ru/f/src/global/css/fotorama.cssstylesheet
http://hse.ru/f/src/global/css/owl.carousel2.min.cssstylesheet
http://hse.ru/f/src/global/css/sitemap.cssstylesheet
http://hse.ru/f/src/global/css/main_hse.cssstylesheet
http://hse.ru/f/src/home/main_en.cssstylesheet
http://hse.ru/f/src/global/css/vision.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
8 6 14


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
http://hse.ru/f/src...u_mobile/modernizr/sitemap.ajax/android/vision/sw-register.jstext/javascript
http://hse.ru/f/src/global/bower_components/jquery-ui/ui/effect.jstext/javascript
http://hse.ru/f/src...global/bower_components/moment/min/moment-with-locales.min.jstext/javascript
http://hse.ru/f/src/global/bower_components/jquery-bigtext/jquery-bigtext.jstext/javascript
http://hse.ru/f/gtm/ip
https://www.hse.ru/f/src/global/js/job.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://hse.ru/#newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
48
Fair Enough! number of root domains (48) linked to your site hse.ru could be improved.

48
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 55
  Facebook Shares 113
  Facebook Comments 23
  Tweets 0
  LinkedIn 10

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/HSE.english
Twitter Accounthttps://twitter.com/HSE_eng
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hse.ru is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,480th most visited website in the world.
192th most visited website in Russian Federation  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain hse.ru is the only one hosted on the server (ip : 212.8.235.7).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 212.8.235.7) is located at Russian Federation  
the most site visitors come from Russian Federation  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 113 days old ( 1st registered on : 1997-08-18 )

excellent, the domain age is old enough.

Domain Expires
0 years, 264 days from today ( expires on : 2020-08-31 )

domain is expiring in less than a year.

Domain Info
hse.ru ( 6 characters )

Domain Registrar : RUCENTER-REG-RIPN

Domain Created On Last Modified On Expires On
1997-08-18 1997-08-18 2020-08-31
22 years, 113 days old 22 years, 113 days ago 0 years, 264 days from today
22 years, 113 days old


Domain Name Servers used by hse.ru
DNS Name IP Address
mx1.hse.ru92.242.59.113
mx.hse.ru92.242.58.5
ns1.plusinfo.ru185.33.228.228
ns2.plusinfo.ru185.33.229.229


Domain is going to expire in less than a year time (0 years, 264 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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