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http://elections.wi.gov/ favicon http://elections.wi.gov/

Excellent Practice29
Improvement Could be Made16
Critical Issues to Attend5
Mar 3, 2020 02:22 AM

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Detailed Reviews

Related Category
Most related categories of this website.

archive   club   college   courses   festival   government   museum   university  

Front Page | Wisconsin Elections Commission

Words count: 5    Unique Words: 5    Length: 43 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

absentee  accessibility  ballot  candidates  clerks  click  commission  congressional  county  day  district  documents  election  ethics  february  gov  guidance  legal  links  local  myvote  partisan  photo  place  polling  presidential  primary  public  registration  resources  security  special  spring  upcoming  visit  voter  voting  website  wec  wisconsin 

Top 20 Keywords
Total Terms Count: 977

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
election 53 5.42%
wisconsin 24 2.46%
voter 23 2.35%
voting 21 2.15%
ballot 11 1.13%
clerks 11 1.13%
website 11 1.13%
security 10 1.02%
public 10 1.02%
documents 9 0.92%
commission 9 0.92%
primary 9 0.92%
accessibility 7 0.72%
absentee 7 0.72%
special 7 0.72%
spring 7 0.72%
polling 6 0.61%
partisan 6 0.61%
guidance 6 0.61%
links 6 0.61%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


2020 Wisconsin Election Dates
Spring Primary - February 18, 2020
Spring Election and Presidential Preference Primary - April 7, 2020
Partisan Primary - August 11, 2020
General and Presidential Election - November 3, 2020
2019 Election Security Subgrant Program
Election Security in Wisconsin
7th Congressional District Special Election
Accessible Voting Information
Follow the Wisconsin Elections Commission on Social Media
Latest News
Election Night Results
Click here for a link to Wisconsin County Clerk websites.
Voter Information
MyVote Wisconsin Website
Voter Photo ID Required
Free State ID Cards for People without Birth Certificates
Visit the Voter Information Center
Our Commitment to Election Integrity
Publications Open for Public Comment
Quick Links:
Campaign Finance, Ethics and Lobbying
Recent Clerk Communications
Upcoming Elections
Upcoming Events


<EM> (5)Administering Wisconsin's Election Laws
<STRONG> (13)Wisconsin Elections Commission
Please see the documents attached below.
Special Primary: Tuesday, February 18, 2020
Special Election: Tuesday, May 12, 2020
Looking for unofficial results from Tuesday's Spring Primary?  Wisconsin does not have an official statewide Election Night reporting system.  County Clerks post county reports on their websites.  For statewide results, visit the website of your favorite local newspaper, TV station or radio station.
Learn more about photo ID and voting here, and visit the Bring It to the Ballot website
Publications Open for Public Comment
Just send us an email here,
Upcoming Elections
Election Results
Election Statistics
Voter Lists

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://wi.gov/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://wi.gov/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.25 seconds - 306.19 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
10.94 s 0.09 s 0.08 s 0.02 s 6.12 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
77 Kb (76,547 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
77 Kb (76,547 bytes) 8 Kb (8,017 bytes) 69 Kb (68,530 bytes) 11.70 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 2)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (e********@wi.gov) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.elections.wi.gov/ and http://elections.wi.gov/ are resolved to the same url :https://elections.wi.gov/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://elections.wi.gov/.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
128 5 133

You have more than 100 links (133).

Internal Links (link to pages within this domain) - 128
URL Anchor Text
http://wi.gov/#block-elections--contentSkip to main content
http://wi.gov/Wisconsin Elections Commission
http://wi.gov/votersVoter Information Center
http://wi.gov/publications/brochures/voter-guidesVoter Guides
http://wi.gov/voters/find-polling-placeFind My Polling Place
http://wi.gov/voters/first-timeVoter Registration
http://wi.gov/voters/studentCollege Students
http://wi.gov/voters/absenteeAbsentee Voting
http://wi.gov/voters/spanishHabla Español
http://wi.gov/voters/hospitalized-voters-absenteeHospitalized Voters
http://wi.gov/voters/militaryMilitary Ballots
http://wi.gov/voters/overseasOverseas Ballots
http://wi.gov/voters/sample-ballotSample Ballots
http://wi.gov/elections-voting/photo-idVoter Photo ID
http://wi.gov/voters/disabilityVoters with Disabilities
http://wi.gov/elections-voting/resultsElections Results
http://wi.gov/elections-voting/voters/become-a-poll-workerBecome a Poll Worker
http://wi.gov/elections-voting/election-day-registrationElection Day Registration Info...
http://wi.gov/elections-voting/integrityElection Integrity
http://wi.gov/elections-voting/havaHAVA - Help America Vote Act
http://wi.gov/elections-voting/legal-resourcesLegal Resources
http://wi.gov/elections-voting/photo-idVoter Photo ID Information
http://wi.gov/elections-voting/voting-equipmentVoting Equipment
http://wi.gov/candidates/stateState Candidates
http://wi.gov/candidates/localLocal Candidates
http://wi.gov/candidates/federalFederal Candidates
http://wi.gov/aboutAbout Us
http://wi.gov/about/staffCommission Staff
http://wi.gov/about/meetingsUpcoming Meetings
http://wi.gov/about/meetings-pastPast Meetings
http://wi.gov/about/board-actionsCommission Actions
http://wi.gov/clerks/recent-communicationsRecent Clerk Communications
http://wi.gov/clerks/noticesElection Notices
http://wi.gov/clerks/guidanceGuidance on Election Processes
http://wi.gov/clerks/laws-guidanceLegal Resources
http://wi.gov/clerks/redistrictingRedistricting Information
http://wi.gov/clerks/svrsWisVote System (SVRS)
http://wi.gov/clerks/directoryDirectory of Wisconsin Clerks
http://wi.gov/node/65602020 Wisconsin Election Dates
http://wi.gov/node/6524Spring Primary - February 18, ...
http://wi.gov/node/6524Spring Election and Presidenti...
http://wi.gov/node/6527Partisan Primary - August 11, ...
http://wi.gov/node/6527General and Presidential Elect...
http://wi.gov/clerks/election-security-grants2019 Election Security Subgran...
http://wi.gov/clerks/election-security-grantsRead more about 2019 Election ...
http://wi.gov/elections-voting/securityElection Security in Wisconsin
http://wi.gov/elections-voting/securityRead more about Election Secur...
http://wi.gov/node/65777th Congressional District Spe...
http://wi.gov/node/6577Read more about 7th Congressio...
http://wi.gov/node/2858Accessible Voting Information
http://wi.gov/voters/accessibilityAccessibility Information for ...
http://wi.gov/clerks/guidance/accessibility/Accessibility Information for ...
http://wi.gov/publications/reports/2015-accessibility-report2014-2015 Accessibility Report
http://wi.gov/node/2558Follow the Wisconsin Elections...
http://wi.gov/node/6691Statement on Wisconsin Court o...
http://wi.gov/node/6687MyVote Wisconsin Website Addre...
http://wi.gov/node/6685Wisconsin Partners with Micros...
http://wi.gov/node/6681Important Reminders for Voters...
http://wi.gov/node/6673WEC Releases Movers Mailing Li...
http://wi.gov/node/6291Election Night Results
http://wi.gov/clerks/directory/county-websitesClick here for a link to Wisco...
http://wi.gov/node/2587Voter Information
http://myvote.wi.govMyVote Wisconsin Website
http://wi.gov/elections-voting/photo-idVoter Photo ID Required
http://wi.gov/elections-voting/photo-idLearn more about photo ID and ...
http://bringit.wi.govBring It to the Ballot website
http://wi.gov/publications/brochures/idpp-palmcard-brochureGet the ID Petition Process br...
http://wi.gov/votersVisit the Voter Information Ce...
http://wi.gov/node/5Our Commitment to Election Int...
http://wi.gov/node/6629Publications Open for Public C...
http://wi.gov/publications/public-commentPublications Open for Public C...
http://wi.gov/node/1058Quick Links:
http://wi.gov/elections-voting/electionsUpcoming Elections
http://wi.gov/elections-voting/resultsElection Results
http://wi.gov/elections-voting/statisticsElection Statistics
https://badgervoters.wi.govVoter Lists
https://badgervoters.wi.govBADGER Voters
http://wi.gov/ethics-commissionCampaign Finance, Ethics and L...

External Links (link to pages on other websites) - 5
URL Anchor Text
http://wisconsindot...e-drvs/how-to-apply/petition-process.aspxFree State ID Cards for People...
https://docs.legis.wisconsin.gov/2017/related/acts/369/382017 Wisconsin Act 369

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
6 1 5

5 images do not have Alt values.

Image URL - 6

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 4 4

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
9 7 16

Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-133568686-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (43) linked to your site wi.gov could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 33
  Facebook Shares 44
  Facebook Comments 44
  Tweets 1
  LinkedIn 1

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/wisconsinelectionscommission
Twitter Accounthttp://twitter.com/WI_Elections/
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site wi.gov is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
7,880th most visited website in the world.
1,160th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain wi.gov is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
wi.gov ( 6 characters )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain Name Servers used by wi.gov
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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