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sfwa-news.com favicon SFWA - Events http://sfwa-news.com/page-1462889

Excellent Practice23
Improvement Could be Made11
Critical Issues to Attend15
Mar 31, 2020 06:22 AM

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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 39 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Add more authoritative back-links for your site.
  • Increase the traffic of your site.
  • ...     28
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Detailed Reviews

Related Category
Most related categories of this website.

culture   festival   library   movies   multimedia   museum   music   trailers  

SFWA - Events

Words count: 2    Unique Words: 2    Length: 13 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
SFWA - Events www.sfwa-news.com/

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

annual  apr  aug  awards  book  business  chiaroscuro  dragon  events  fantasy  feb  fiction  jan  jul  jun  kirkland  launch  mar  meeting  nebula  northwest  nov  oct  pacific  party  portland  reading  reception  seattle  sep  series  sfwa  signing  space  special  universe  weekend  workshop  writers  york 

Top 20 Keywords
Total Terms Count: 1,203

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
sfwa 80 6.65%
reading 79 6.57%
series 67 5.57%
pacific 59 4.90%
northwest 59 4.90%
seattle 28 2.33%
portland 27 2.24%
aug 27 2.24%
kirkland 26 2.16%
oct 22 1.83%
sep 22 1.83%
nov 22 1.83%
jul 21 1.75%
jan 19 1.58%
signing 19 1.58%
apr 18 1.50%
workshop 17 1.41%
mar 11 0.91%
awards 11 0.91%
writers 11 0.91%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Upcoming events
Past events


Upcoming events

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

https://membership.sfwa.org/page-1462889/RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.15 seconds - 132.97 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.85 s 0.02 s 0.02 s 0.01 s 1.60 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
20 Kb (19,945 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
20 Kb (19,945 bytes) 10 Kb (10,455 bytes) 9 Kb (9,490 bytes) 110.17 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
39 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
1 nested tables are detected among the total 3 tables in this page.

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.sfwa-news.com/page-1462889 and http://sfwa-news.com/page-1462889 are resolved to the same url :https://membership.sfwa.org/page-1462889

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site is forwarded to https://www.wildapricot.com/, instead of to its domain name site sfwa-news.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
0 209 209

Too many links (209), it may be considered as spam!

Internal Links (link to pages within this domain) - 0
URL Anchor Text

External Links (link to pages on other websites) - 209
URL Anchor Text
https://membership.sfwa.org/Sys/LoginLog in
https://membership.sfwa.org/page-1462864Past Issues of the SFWA Bullet...
http://www.sfwa.org/member...sfwa-calendar/event-calendar-form/Submit an Event
https://membership.sfwa.or...ventViewMode=1&EventListViewMode=2Switch to Calendar View
https://membership.sfwa.org/event-2807623SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2807626SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2793172SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2807615SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2772000SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2794242SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2772001SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2772028SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349559SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349662SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2631727SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349558SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349656SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349501SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349623SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349256SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2349583SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2183008SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2183006SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2182999SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2183003SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2053555SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2053549SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2053539SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2053506SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2053350SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-2053319SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1950218SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1950210SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1944364SFWA Volunteer Breakfast
https://membership.sfwa.org/event-1866787SFWA 50th Annual Nebula Award ...
https://membership.sfwa.org/event-1893317SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1893325SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1798010SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1758348SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1758355SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-1741826SFWA New York Reception
https://membership.sfwa.org/event-903315SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-903314SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-886603Dragon Con
https://membership.sfwa.org/event-915712LonCon 3 (Worldcon)
https://membership.sfwa.org/event-886607Gen Con
https://membership.sfwa.org/event-1716203YA Lecture Series
https://membership.sfwa.org/event-920916DetCon1 (2014 NASFiC)
https://membership.sfwa.org/event-816356SFWA's 49th Annual Nebula Awar...
https://membership.sfwa.org/event-739359Nebula Award Weekend
https://membership.sfwa.org/event-886604Galaxicon/Outlantacon 2014
https://membership.sfwa.org/event-844961SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-844959SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-886598Copyright in the Digital Age
https://membership.sfwa.org/event-814351SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-814348SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-744032SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-744030SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-731849SFWA New York Reception
https://membership.sfwa.org/event-718442Dragon Con
https://membership.sfwa.org/event-731844LoneStarCon 3 (Worldcon)
https://membership.sfwa.org/event-718443Gen Con
https://membership.sfwa.org/event-679023SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-679022SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-711171When Words Collide
https://membership.sfwa.org/event-718438Nine Worlds Geekfest
https://membership.sfwa.org/event-604782Cascade Writers Workshop
https://membership.sfwa.org/event-661124Whole Novel Workshop in Fantas...
https://membership.sfwa.org/event-630410SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-630407SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-672977LIVE from the NYPL: William Gi...
https://membership.sfwa.org/event-634643Deep Cuts Signing and Readings
https://membership.sfwa.org/event-592435SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-592432SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-572467Down the Rabbit Hole: a scienc...
https://membership.sfwa.org/event-524429SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-524427SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-541390SFWA Reception for Industry Pr...
https://membership.sfwa.org/event-361897Cascade Writers Workshop
https://membership.sfwa.org/event-491016SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-491014SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-354594SFWA's 47th Annual Nebula Awar...
https://membership.sfwa.org/event-445699SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-445697SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-438441SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-384031SFWA Pacific Northwest Reading...
https://membership.sfwa.org/event-237564World Fantasy Convention 2011
https://membership.sfwa.org/event-344758Writing on the Waves II Worksh...
https://membership.sfwa.org/event-372365SFWA Annual Industry Reception
https://membership.sfwa.org/event-290971SFWA Pacific Northwest Reading...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
3 1 2

2 images do not have Alt values.

Image URL - 3
https://sf.wildapricot.org/ThemeSharedRes/images/rss.pngRSS feed

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
8 4 12

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://membership.sfwa.org/event-85628Con: DeCONpression 7

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (61/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site sfwa-news.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (9 - wildapricot.org, onefireplace.com, innkeeping.org, srpc.ca, coloradowhitewater.org, awcoslo.org, awcduesseldorf.org, theprologuesociety.info, sisterstrails.org) hosted on the same server as sfwa-news.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
10 years, 243 days old ( 1st registered on : 2009-07-31 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 269 days from today ( expires on : 2020-12-26 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
sfwa-news.com ( 13 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2009-07-31 2019-12-27 2020-12-26
10 years, 243 days old 0 years, 95 days ago 0 years, 269 days from today
10 years, 243 days old

Domain Name Servers used by sfwa-news.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 269 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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