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cambridge-news.co.uk favicon Cambridgeshire Live - News, Sport and Events from around Cambridge cambridge-news.co.uk

Excellent Practice29
Improvement Could be Made9
Critical Issues to Attend11
Mar 28, 2024 08:16 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

dog   food   lifestyle   museum   startups   television   video   weather  

Title
Cambridgeshire Live - News, Sport and Events from around Cambridge

Words count: 9    Unique Words: 9    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Stay up to date with the latest news from around Cambridgeshire including breaking news updates, sport, football, local events and business.

Words count: 21    Length: 140 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Cambridgeshire Live - News, Sport and Events from ... www.cambridge-news.co.uk/
Stay up to date with the latest news from around Cambridgeshire including breaking news updates, sport, football, local events and business.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accounts  arrested  audited  blocked  building  bus  cambridge  cambridgeshire  cambs  city  council  county  easter  ely  forecast  gentrification  homes  involving  local  lorry  lsquo  northbound  partially  people  peterborough  plans  police  raid  redevelopment  reported  result  road  rsquo  stuck  traffic  travelthe  updates  village  weekend  years 

Top 20 Keywords
Total Terms Count: 1,943

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
cambridge 23 1.18%
cambridgeshire 21 1.08%
years 15 0.77%
road 13 0.67%
building 11 0.57%
council 10 0.51%
reported 10 0.51%
city 9 0.46%
ely 9 0.46%
police 9 0.46%
rsquo 9 0.46%
village 9 0.46%
raid 9 0.46%
bus 8 0.41%
travelthe 8 0.41%
easter 8 0.41%
people 7 0.36%
homes 7 0.36%
involving 7 0.36%
arrested 7 0.36%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0041000007012

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(4)
Traffic & Travel
History
Cambridge University
UK & World News

<H4>

(1)
Follow usFollow us
<EM> (7)Live-event
Live-event
Ad Feature
Ad Feature
Ad Feature
Ad Feature
Live-event


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
http://cambridge-news.co.uk/rss.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.45 seconds - 139.16 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.95 s 0.07 s 0.06 s 0.02 s 5.01 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
63 Kb (62,622 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
63 Kb (62,622 bytes) 17 Kb (17,126 bytes) 45 Kb (45,496 bytes) 37.64 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.cambridge-news.co.uk/ and http://cambridge-news.co.uk are resolved to the same url :https://www.cambridge-news.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.cambridge-news.co.uk/...rence-centre/?utm_source=newslettersignupheader
https://www.cambridge-news.co.uk/...tures/how-nuclear-waste-disposal-could-26304520
https://www.cambridge-news.co.uk/...tures/how-nuclear-waste-disposal-could-26304520
https://www.cambridge-news.co.uk/...tures/how-nuclear-waste-disposal-could-26304520
https://www.cambridge-news.co.uk/...res/enjoy-outdoor-living-finest-garden-23518717
https://www.cambridge-news.co.uk/...res/enjoy-outdoor-living-finest-garden-23518717
https://www.cambridge-news.co.uk/...res/enjoy-outdoor-living-finest-garden-23518717
https://www.cambridge-news.co.uk/...rence-centre/?utm_source=newslettersignupfooter


You may use url rewrite techniques to make these 8 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.cambridge-news.co.uk/...urce=newslettersignupheader
https://www.cambridge-news.co.uk/...ste-disposal-could-26304520
https://www.cambridge-news.co.uk/...ste-disposal-could-26304520
https://www.cambridge-news.co.uk/...ste-disposal-could-26304520
https://www.cambridge-news.co.uk/...ving-finest-garden-23518717
https://www.cambridge-news.co.uk/...ving-finest-garden-23518717
https://www.cambridge-news.co.uk/...ving-finest-garden-23518717
https://www.cambridge-news.co.uk/...urce=newslettersignupfooter


You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
385 55 440


Too many links (440), it may be considered as spam!

Internal Links (link to pages within this domain) - 385
URL Anchor Text
http://cambridge-news.co.uk/cambridgenews
http://cambridge-news.co.uk/#Load mobile navigation
https://www.cambridge-news.co.uk/news/News
https://www.cambridge-news.co.uk/news/Latest News
https://www.cambridge-news.co.uk/news/cambridge-news/Cambridge News
https://www.cambridge-news.co.uk/news/local-news/Local News
https://www.cambridge-news.co.uk/all-about/crimeCrime
https://www.cambridge-news.co.uk/news/motors/Motors
https://www.cambridge-news.co.uk/all-about/politicsPolitics
https://www.cambridge-news.co.uk/news/history/History
https://www.cambridge-news.co.uk/news/celebs-tv/Celebs & TV
https://www.cambridge-news.co.uk/news/uk-world-news/UK & World News
https://www.cambridge-news.co.uk/in-your-area/News By Area
http://cambridge-news.co.uk/#Expand
https://www.cambridge-news.co.uk/all-about/peterboroughPeterborough
https://www.cambridge-news.co.uk/whats-on/What's On
https://www.cambridge-news.co.uk/all-about/quizzesQuizzes
https://www.cambridge-news.co.uk/whats-on/whats-on-news/What's On News
https://www.cambridge-news.co.uk/whats-on/whats-on-news/Latest What's On
https://www.cambridge-news.co.uk/...bout/things-to-do-cambridgeThings to do Cambridge
https://www.cambridge-news.co.uk/whats-on/shopping/Shopping
https://www.cambridge-news.co.uk/whats-on/family-kids-news/Family & Kids
https://www.cambridge-news.co.uk/whats-on/food-drink-news/Food & Drink
https://www.cambridge-news.co.uk/whats-on/comedy-news/Comedy
https://www.cambridge-news.co.uk/...ts-on/music-nightlife-news/Music & Nightlife
https://www.cambridge-news.co.uk/whats-on/film-news/Film
https://www.cambridge-news.co.uk/all-about/stay-inStay In
http://cambridge-news.co.uk/#Expand
https://www.cambridge-news.co.uk/all-about/environmentEnvironment
https://www.cambridge-news.co.uk/all-about/traffic-travelTraffic & Travel
https://www.cambridge-news.co.uk/...l-about/cambridge-united-fcCambridge United
https://www.cambridge-news.co.uk/special-features/Partner Stories
http://cambridge-news.co.uk/#Expand
https://www.cambridge-news.co.uk/news/property/Property
http://datelocally.cambridge-news.co.uk/Dating
https://www.cambridge-news.co.uk/advertising/Advertise with us
https://www.cambridge-news.co.uk/...urce=newslettersignupheaderNewsletter Signup
https://www.cambridge-news.co.uk/about-us/About Us
https://www.cambridge-news.co.uk/contact-us/Contact Us
https://www.cambridge-news.co.uk/advertising/Advertise with Us
https://www.cambridge-news.co.uk/terms-conditions/T&Cs
https://www.cambridge-news.co.uk/cookie-policy/Cookie Notice
https://www.cambridge-news.co.uk/competition-rules/Competition Rules
https://www.cambridge-news.co.uk/how-to-complain/How to Complain
https://www.cambridge-news.co.uk/corrections-clarifications/Corrections & Clarifications
https://www.cambridge-news.co.uk/...wsletter-preference-centre/Newsletter Signup
https://www.cambridge-news.co.uk/ai-notice/AI Notice
https://www.cambridge-news.co.uk/privacy-notice/Privacy Notice
https://www.cambridge-news.co.uk© 2024 Local World
https://www.cambridge-news.co.uk/...ffic-updates-today-28903912
https://www.cambridge-news.co.uk/...ffic-updates-today-28903912
https://www.cambridge-news.co.uk/...ffic-updates-today-28903912Delays on busy Cambs road due ...
https://www.cambridge-news.co.uk/...ffic-updates-today-28903912The northbound road is reporte...
https://www.cambridge-news.co.uk/...ral-gentrification-28903151
https://www.cambridge-news.co.uk/...ral-gentrification-28903151Cambridge redevelopment slamme...
https://www.cambridge-news.co.uk/...bout/cambridge-city-councilCambridge City Council
https://www.cambridge-news.co.uk/...ral-gentrification-28903151Cambridge City Council has app...
https://www.cambridge-news.co.uk/...feels-like-seaside-28900714
https://www.cambridge-news.co.uk/...feels-like-seaside-28900714Seaside returns to Cambs as 'b...
https://www.cambridge-news.co.uk/...bout/things-to-do-cambridgeThings to do Cambridge
https://www.cambridge-news.co.uk/...feels-like-seaside-28900714The landlocked county is an ea...
https://www.cambridge-news.co.uk/...rural-bus-seatbelt-28893932
https://www.cambridge-news.co.uk/...rural-bus-seatbelt-28893932Coroner calls for rural bus se...
https://www.cambridge-news.co.uk/all-about/traffic-travelTraffic & Travel
https://www.cambridge-news.co.uk/...rural-bus-seatbelt-28893932The bus driver and a passenger...
https://www.cambridge-news.co.uk/...forecast-cambridge-28901471
https://www.cambridge-news.co.uk/...forecast-cambridge-28901471Cambridgeshire Easter weather ...
https://www.cambridge-news.co.uk/all-about/weatherWeather
https://www.cambridge-news.co.uk/...forecast-cambridge-28901471Weather across Cambridge, Pete...
https://www.cambridge-news.co.uk/...vers-mapped-spills-28900638
https://www.cambridge-news.co.uk/...vers-mapped-spills-28900638Sewage in Cambridgeshire river...
https://www.cambridge-news.co.uk/all-about/cambridgeshireCambridgeshire
https://www.cambridge-news.co.uk/...vers-mapped-spills-28900638One part of the River Cam saw ...
https://www.cambridge-news.co.uk/...re-prison-officers-28901708
https://www.cambridge-news.co.uk/...re-prison-officers-28901708Murderer breaks Cambridgeshire...
https://www.cambridge-news.co.uk/all-about/crimeCrime
https://www.cambridge-news.co.uk/...re-prison-officers-28901708The victim has been left with ...
https://www.cambridge-news.co.uk/...fter-running-loose-28901127
https://www.cambridge-news.co.uk/...fter-running-loose-28901127Dog causes traffic disruption ...
https://www.cambridge-news.co.uk/all-about/traffic-travelTraffic & Travel
https://www.cambridge-news.co.uk/...fter-running-loose-28901127The dog has been taken to a ve...
https://www.cambridge-news.co.uk/...sted-after-reports-28901474
https://www.cambridge-news.co.uk/...sted-after-reports-28901474Cambridgeshire man arrested af...
https://www.cambridge-news.co.uk/news/local-news/Local News
https://www.cambridge-news.co.uk/...sted-after-reports-28901474The shop building has 'extensi...
https://www.cambridge-news.co.uk/...ental-health-trust-28896677
https://www.cambridge-news.co.uk/...ental-health-trust-28896677Interim head of mental health ...
https://www.cambridge-news.co.uk/all-about/nhsNHS
https://www.cambridge-news.co.uk/...ental-health-trust-28896677The Cambridgeshire and Peterbo...
https://www.cambridge-news.co.uk/...tors-could-pay-new-28886385
https://www.cambridge-news.co.uk/...tors-could-pay-new-28886385Cambridge visitors could have ...
https://www.cambridge-news.co.uk/all-about/cambridgeCambridge
https://www.cambridge-news.co.uk/...tors-could-pay-new-28886385The new visitor levy in Cambri...
https://www.cambridge-news.co.uk/...ste-disposal-could-26304520
https://www.cambridge-news.co.uk/...ste-disposal-could-26304520How nuclear waste disposal cou...
https://www.cambridge-news.co.uk/...tner-nuclear-waste-servicespartner-nuclear-waste-services
https://www.cambridge-news.co.uk/...ste-disposal-could-26304520
https://www.cambridge-news.co.uk/...mans-along-ancient-28860247
https://www.cambridge-news.co.uk/...mans-along-ancient-28860247Follow the footsteps of Romans...
https://www.cambridge-news.co.uk/...bout/things-to-do-cambridgeThings to do Cambridge
...

External Links (link to pages on other websites) - 55
URL Anchor Text
https://www.business-live.co.uk/all-about/eastBusiness
https://www.inyourarea.co.uk/?bra...h_primary_nav=cambridgenewsIn Your Area
https://discountcode.mirror.co.ukVoucher Codes
https://discountcode.mirror.co.uk/discount-code/pandoraPandora
https://discountcode.mirror.co.uk...scount-code/virgin-holidaysVirgin Holidays
https://discountcode.mirror.co.uk/discount-code/argosArgos
https://discountcode.mirror.co.uk/discount-code/expediaExpedia
https://discountcode.mirror.co.uk/discount-code/myproteinMyprotein
https://discountcode.mirror.co.uk/discount-code/procookProCook
https://discountcode.mirror.co.uk/discount-code/ocadoOcado
https://discountcode.mirror.co.uk/discount-code/secret-salesSecret Sales
https://discountcode.mirror.co.uk/discount-code/tuiTUI
https://discountcode.mirror.co.uk/discount-code/samsungSamsung
https://www.facebook.com/cambridgeshirelive
https://twitter.com/CambsLive
https://www.instagram.com/cambridgeshirelive
https://www.newspapersubs.co.uk/CBNBuy a Paper
https://funeral-notices.co.uk/Eastern-CambridgeshireFuneral Notices
https://publicnoticeportal.uk/?ut...m=nav&utm_campaign=reachplcPublic Notices
https://www.fish4.co.uk/jobs/camb...ferral&utm_campaign=navlinkJobs
https://discountcode.mirror.co.ukVoucher Codes
https://marketplacelive.co.uk/nationalMarketplace
https://www.inyourarea.co.uk/loca...ices?branding=cambridgenewsDirectory
https://www.bookanad.comBook an ad
https://www.inyourarea.co.uk/?bra...ch_footer_nav=cambridgenewsInYourArea
https://www.mynewsassistant.com/mynewsassistant
https://marketplacelive.co.uk/nationalMarketplace
https://discountcode.mirror.co.ukDiscount Codes
https://www.reachphotosales.co.uk/Buy a photo
https://www.mirrorbingo.com/Mirror Bingo
https://www.okbeautybox.co.uk/Beauty Box Subscription
https://jobs.reachplc.com/jobsWork for us
http://east.trinitymirror.com/Advertising Data
https://www.mirrorpix.comSyndication & Licensing
https://publicnoticeportal.uk/?ut...m=nav&utm_campaign=reachplcPublic Notices
https://www.mirror.co.uk/money/sh...ns-rave-over-great-32454377
https://www.mirror.co.uk/money/sh...ns-rave-over-great-32454377Beauty fans rave over 'great' ...
https://www.mirror.co.uk/money/shopping-deals/Shopping & Deals
https://www.mirror.co.uk/money/sh...ns-rave-over-great-32454377
https://www.mirror.co.uk/money/sh...ns-rave-over-great-32454377mirror.co.uk
https://www.business-live.co.uk/all-about/eastBusiness
https://www.facebook.com/cambridgeshirelive
https://twitter.com/CambsLive
https://www.instagram.com/cambridgeshirelive
https://www.inyourarea.co.uk/?bra...ch_footer_nav=cambridgenewsInYourArea
https://www.mynewsassistant.com/mynewsassistant
https://marketplacelive.co.uk/nationalMarketplace
https://discountcode.mirror.co.ukDiscount Codes
https://www.reachphotosales.co.uk/Buy a photo
https://www.mirrorbingo.com/Mirror Bingo
https://www.okbeautybox.co.uk/Beauty Box Subscription
https://jobs.reachplc.com/jobsWork for us
http://east.trinitymirror.com/Advertising Data
https://www.mirrorpix.comSyndication & Licensing
https://publicnoticeportal.uk/?ut...m=nav&utm_campaign=reachplcPublic Notices

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
81 1 80


80 images do not have Alt values.

Image URL - 81
URL ALT Text
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
http://cambridge-news.co.uk/@trin...arwood/TM/img/placeholders/transparent-wide.pngStation Road bridge
http://cambridge-news.co.uk/@trin...tal/marwood/TM/img/placeholders/transparent.png
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 6 8


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://s2-prod.cambridge-news.co...ion-base.css?v=f98e2915f00a2d4b532574c09e2803c7stylesheet
https://s2-prod.cambridge-news.co...tic-html.css?v=92c21afef0dfb2f20e69835f091525e8stylesheet
https://s2-prod.cambridge-news.co...extended.css?v=565545bfc45c12ae8ccf489b61f56b8fstylesheet
https://fonts.googleapis.com/css2...mily=Signika+Negative:wght@400;700&display=swapstylesheet
https://s2-prod.cambridge-news.co...css/brand-extended-clipper.2793397b83b1da53.cssstylesheet
https://s2-prod.cambridge-news.co...264728b69a581bdac1a4ddbdc44e18e4a33ef/style.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
40 20 60


Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type
https://scripts.webcontentassesso...9af9a4595fbd8879785ac8adef06fbc37d853850f2ebd91
https://s2-prod.cambridge-news.co...mjs/s.min.js?v=f10714d2eb405d24ddca037ab0ec8f8d
https://s2-prod.cambridge-news.co...nsent.min.js?v=4a1a50a3cb555f927875ced89bff2f5f
https://ads.pubmatic.com/AdServer/js/pwt/156997/3236/pwt.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://s2-prod.cambridge-news.co...ebid-test.js?v=d3966316a2b32cbde9c5294dbf3690e3
https://s2-prod.cambridge-news.co.../tags.min.js?v=db5573ee751e9767f44a3d4a31b74cd6
https://static.chartbeat.com/js/chartbeat_mab.js
https://s2-prod.cambridge-news.co...ntime.min.js?v=f9a8f9298a1eafea96091cdab6421797
https://s2-prod.cambridge-news.co...ction.min.js?v=fb0444c4ec7229c98a33ca86ac6d9928
https://s2-prod.cambridge-news.co...ction.min.js?v=0023b5e19531a1ceea45212482847c6b
https://s2-prod.cambridge-news.co...rtner.min.js?v=7ab599b342db5724b2b76835aa7bfbdf
https://s2-prod.cambridge-news.co...-html.min.js?v=ab61a4f0f47d904cdce1593ff49622ff
https://s2-prod.cambridge-news.co...hnail.min.js?v=3854af34c9d8317d6cd01ba23a65e167
https://feliz-web.data.tm-awx.com/smile-web.min.js
https://ats-wrapper.privacymanage...les/4fb7b1a8-b529-4310-9387-3398aed19fa4/ats.js
https://s2-prod.cambridge-news.co...4264728b69a581bdac1a4ddbdc44e18e4a33ef/index.js
https://s2-prod.cambridge-news.co...th-ui.min.js?v=185d4c04af819dd386c2d91dbe7976ed
https://reach-id.orbit.tm-awx.com/analytics.js.gz

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://cambridge-news.co.uk/cambridgenews
https://www.inyourarea.co.uk/?bra...h_primary_nav=cambridgenewsIn Your Area


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
3 Fair Enough! page rank (3/10) of your site could be improved.

3
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 13
  Facebook Shares 67
  Facebook Comments 23
  Tweets 2
  LinkedIn 30

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/cambridgeshirelive
Twitter Accounthttps://twitter.com/CambsLive
Google+ PageNot Found


Trustworthiness
88

Excellent! the website has a good Trustworthiness Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site cambridge-news.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
94,306th most visited website in the world.
4,009th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain cambridge-news.co.uk is the only one hosted on the server (ip : 18.172.170.84).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 18.172.170.84) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 15 days from today ( expires on : 2024-04-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
cambridge-news.co.uk ( 20 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2023-04-09 2024-04-13
unknown old 0 years, 354 days ago 0 years, 15 days from today
unknown old


Domain Name Servers used by cambridge-news.co.uk
DNS Name IP Address
cambridge-news.co.uk54.171.96.200


Domain is going to expire in less than a year time (0 years, 15 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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