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informit.com favicon InformIT: The Trusted Technology Source for IT Pros and Developers informit.com

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend10
Oct 17, 2019 02:51 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 15 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
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Detailed Reviews

Related Category
Most related categories of this website.

club   courses   mobile   museum   startups   technology   tutorials   video  

Title
InformIT: The Trusted Technology Source for IT Pros and Developers

Words count: 10    Unique Words: 10    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Resources from the authors, creators, innovators, & leaders of technology - home to leading publishers Addison-Wesley Professional, Prentice Hall Professional, & Sams.

Words count: 20    Length: 167 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
InformIT: The Trusted Technology Source for IT Pros and ... www.informit.com/
Resources from the authors, creators, innovators, & leaders of technology - home to leading publishers Addison-Wesley Professional, Prentice Hall ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agile  book  certification  cloud  computing  david  development  digital  hall  hunt  informit  jim  jul  leading  learning  luu  management  newsletter  offers  operating  pearson  prentice  press  professional  programming  publishers  python  sams  save  sign  software  source  special  systems  technology  thomas  transformation  trusted  web  wesley 

Top 20 Keywords
Total Terms Count: 542

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
learning 10 1.85%
development 7 1.29%
save 7 1.29%
press 6 1.11%
digital 6 1.11%
technology 6 1.11%
management 6 1.11%
transformation 6 1.11%
agile 5 0.92%
informit 5 0.92%
web 5 0.92%
sign 4 0.74%
pearson 4 0.74%
professional 4 0.74%
programming 4 0.74%
python 4 0.74%
cloud 4 0.74%
david 4 0.74%
book 4 0.74%
computing 4 0.74%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
04142000000424

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(4)
EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation
Chapters and Articles
Become an InformIT Member
Bestsellers in the Store

<H3>

(14)
Digital Transformation - The Big Picture
Machine Learning Classification
22 Python Tricks
Learning AWS
Pragmatic Paranoia
Topics
Newsletter and Emails
Who is InformIT
Our Imprints
Become a Reviewer
eBook
Video
Quick Links
Connect with Us

<H4>

(2)
Deal of the Day
Deal of the Week
<STRONG> (4)Jim Highsmith
Linda Luu
David Robinson
EDGE: Value-Driven Digital Transformation


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://informit.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://informit.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.98 seconds - 15.18 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.13 s 0.02 s 0.01 s 0.00 s 1.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
15 Kb (14,877 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
15 Kb (14,877 bytes) 5 Kb (4,822 bytes) 10 Kb (10,055 bytes) 47.96 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
15 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
HTTPS is not implemented for your page.

WWW Resolve
Excellent! the websites http://www.informit.com/ and http://informit.com are resolved to the same url :http://www.informit.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://159.182.165.92 is forwarded to its domain name site http://www.informit.com/.

URL Rewrite
Non SEO Friendly URLs
http://informit.com/articles/article.aspx?p=2982240
http://informit.com/articles/article.aspx?p=2982113
http://informit.com/articles/article.aspx?p=2979063
http://informit.com/articles/article.aspx?p=2982115
http://informit.com/articles/article.aspx?p=2982114
http://informit.com/store/index.aspx?st=66374
http://informit.com/store/index.aspx?st=60403
http://informit.com/store/index.aspx?st=98435
http://informit.com/store/index.aspx?st=60406
http://informit.com/store/index.aspx?st=99185
http://informit.com/store/index.aspx?st=60390
http://informit.com/store/index.aspx?st=60380
http://informit.com/store/index.aspx?st=60356
http://informit.com/store/index.aspx?st=60367
http://informit.com/store/index.aspx?st=98412
http://informit.com/store/index.aspx?st=60382
http://informit.com/store/index.aspx?st=67290
http://informit.com/store/index.aspx?st=60428
http://informit.com/store/index.aspx?st=60370
http://informit.com/store/index.aspx?st=60408
http://informit.com/store/index.aspx?st=66379
http://informit.com/store/index.aspx?st=66380
http://informit.com/store/index.aspx?st=60379
http://informit.com/imprint/index.aspx?st=61085
http://informit.com/imprint/index.aspx?st=61089
http://informit.com/imprint/index.aspx?st=61090
http://informit.com/imprint/index.aspx?st=61091
http://informit.com/buy.aspx?isbn=9780135160268
http://informit.com/buy.aspx?isbn=9780134743417
http://memberservices.informit.com/my_account/register.aspx?partner=53
http://informit.com/authors/bio.aspx?a=639d4e72-85bf-4636-856c-84879aea7ab4
http://informit.com/authors/bio.aspx?a=e6ac68ec-3d7e-43af-a782-c3b8ad6d1d9c
http://informit.com/authors/bio.aspx?a=7d323599-337a-4f59-a738-ca193c46261f
http://informit.com/authors/bio.aspx?a=78c90ca4-b279-4349-a706-cc3e995b4c5d
http://informit.com/authors/bio.aspx?a=89ac9c69-e6e0-4342-a407-0b7170ba2421
http://informit.com/authors/bio.aspx?a=de6f9d3c-f5d5-4f9a-ac24-aaefc7012173
http://informit.com/store...spx?n=1cbd305f-d503-49fa-9699-8b2c06c9c520&b=newrelease
https://memberservices.informit.com/cart/buy.aspx?partner=53
https://memberservices.informit.com/my_account/register.aspx?partner=53
https://memberservices.informit.com/my_account/login.aspx?partner=53
https://memberservices.informit.com/cart/buy.aspx?partner=53
https://memberservices.informit.com/my_account/login.aspx?partner=53
https://memberservices.informit.com/my_account/register.aspx?partner=53
http://informit.com/store/index.aspx?st=66374
http://informit.com/store/index.aspx?st=60403
http://informit.com/store/index.aspx?st=98435
http://informit.com/store/index.aspx?st=60406
http://informit.com/store/index.aspx?st=99185
http://informit.com/store/index.aspx?st=60390
http://informit.com/store/index.aspx?st=60380
http://informit.com/store/index.aspx?st=60356
http://informit.com/store/index.aspx?st=60367
http://informit.com/store/index.aspx?st=98412
http://informit.com/store/index.aspx?st=60382
http://informit.com/store/index.aspx?st=67290
http://informit.com/store/index.aspx?st=60428
http://informit.com/store/index.aspx?st=60370
http://informit.com/store/index.aspx?st=60408
http://informit.com/store/index.aspx?st=66379
http://informit.com/store/index.aspx?st=66380
http://informit.com/store/index.aspx?st=60379
http://informit.com/imprint/index.aspx?st=61085
http://informit.com/imprint/index.aspx?st=61089
http://informit.com/imprint/index.aspx?st=61091


You may use url rewrite techniques to make these 64 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://memberservices.inf...my_account/register.aspx?partner=53
https://memberservices.in...my_account/register.aspx?partner=53
https://memberservices.in...om/my_account/login.aspx?partner=53
https://memberservices.in...om/my_account/login.aspx?partner=53
https://memberservices.in...my_account/register.aspx?partner=53
http://informit.com/about/contact_us/
http://informit.com/user_groups/
http://informit.com/about/contact_us/
http://informit.com/site_map/
http://informit.com/about/write_for_us.aspx


You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
146 16 162


Too many links (162), it may be considered as spam!

Internal Links (link to pages within this domain) - 146
URL Anchor Text
http://informit.com/store...igital-transformation-9780135263075
http://informit.com/store...igital-transformation-9780135263075EDGE: The Agile Operating Mode...
http://informit.com/autho...86544f5-716e-46a3-8744-79fd0ae76418Jim Highsmith
http://informit.com/autho...15532b1-fa07-4186-9068-9800b4680037Linda Luu
http://informit.com/autho...0a5b6dc-34d8-40fd-9363-6ae3587f7f2cDavid Robinson
http://informit.com/store...igital-transformation-9780135263075EDGE: Value-Driven Digital Tra...
http://informit.com/articles/Chapters and Articles
http://informit.com/articles/article.aspx?p=2982240Digital Transformation - The B...
http://informit.com/autho...86544f5-716e-46a3-8744-79fd0ae76418Jim Highsmith
http://informit.com/autho...15532b1-fa07-4186-9068-9800b4680037Linda Luu
http://informit.com/autho...0a5b6dc-34d8-40fd-9363-6ae3587f7f2cDavid Robinson
http://informit.com/articles/article.aspx?p=2982113Machine Learning Classificatio...
http://informit.com/autho...d6a6e65-7002-4b80-add0-7447a007a732Mark Fenner
http://informit.com/articles/article.aspx?p=297906322 Python Tricks
http://informit.com/autho...c0a9802-7931-4cc7-9507-c69df76cabe0Brian Overland
http://informit.com/autho...e1ddd0b-f35e-4e93-91d3-b435f4ef8ab2John Bennett
http://informit.com/articles/article.aspx?p=2982115Learning AWS
http://informit.com/autho...d24ce7c-41ed-4dcb-a8d5-212c3f979875Mark Wilkins
http://informit.com/articles/article.aspx?p=2982114Pragmatic Paranoia
http://informit.com/autho...6ac68ec-3d7e-43af-a782-c3b8ad6d1d9cAndrew Hunt
http://informit.com/autho...39d4e72-85bf-4636-856c-84879aea7ab4David Thomas
http://informit.com/articles/See All Chapters and Articles
http://informit.com/promo...developers-sys-admins-devops-140499
http://informit.com/store/index.aspx?st=66374Business & Management
http://informit.com/store/index.aspx?st=60403Certification
http://informit.com/store/index.aspx?st=98435Cloud Computing & Virtualizati...
http://informit.com/store/index.aspx?st=60406Data
http://informit.com/store/index.aspx?st=99185Digital Photography
http://informit.com/store/index.aspx?st=60390Engineering
http://informit.com/store/index.aspx?st=60380Graphics & Web Design
http://informit.com/store/index.aspx?st=60356Home & Office Computing
http://informit.com/store/index.aspx?st=60367Information Technology
http://informit.com/store/index.aspx?st=98412Mobile Application Development...
http://informit.com/store/index.aspx?st=60382Networking
http://informit.com/store/index.aspx?st=67290Open Source
http://informit.com/store/index.aspx?st=60428Operating Systems, Server
http://informit.com/store/index.aspx?st=60370Programming
http://informit.com/store/index.aspx?st=60408Security
http://informit.com/store/index.aspx?st=66379Software Development & Managem...
http://informit.com/store/index.aspx?st=66380Web Development
http://informit.com/store/index.aspx?st=60379Web Services
http://informit.com/newsletters/Sign Up
http://www.informit.com/about/Learn More About InformIT
http://informit.com/imprint/index.aspx?st=61085Addison-Wesley Professional
http://informit.com/promotions/pearson-ft-press-141135FT Press
http://informit.com/imprint/index.aspx?st=61089Prentice Hall Professional
http://informit.com/imprint/index.aspx?st=61090Que
http://informit.com/imprint/index.aspx?st=61091Sams Publishing
http://informit.com/promo...-become-a-community-reviewer-140471Learn more
http://informit.com/promotions/curated-learning-paths-142051
http://informit.com/deals
http://informit.com/deals
http://informit.com/dealsSupercharged Python
http://informit.com/dealsLearn More
http://informit.com/buy.aspx?isbn=9780135160268Buy
http://informit.com/deals/video
http://informit.com/deals/video
http://informit.com/deals/videoModern Python LiveLessons
http://informit.com/deals/videoLearn More
http://informit.com/buy.aspx?isbn=9780134743417Buy
http://informit.com/promotions/index.aspxDeals & Promotions
http://informit.com/promo...ns/resource-center-directory-140876Popular Topics
http://informit.com/store/register.aspxProduct Registration
http://informit.com/newsletters/index.aspxSpecial Offers & Newsletter
http://memberservices.inf...my_account/register.aspx?partner=53Become an InformIT Member
http://informit.com/title/0135957052
http://informit.com/title/0135957052The Pragmatic Programmer: your...
http://informit.com/autho...39d4e72-85bf-4636-856c-84879aea7ab4David Thomas
http://informit.com/autho...6ac68ec-3d7e-43af-a782-c3b8ad6d1d9cAndrew Hunt
http://informit.com/title/0135224969
http://informit.com/title/0135224969Agile Leadership Toolkit: Lear...
http://informit.com/autho...d323599-337a-4f59-a738-ca193c46261fPeter Koning
http://informit.com/title/0135116694
http://informit.com/title/0135116694Deep Learning Illustrated: A V...
http://informit.com/autho...8c90ca4-b279-4349-a706-cc3e995b4c5dJon Krohn
http://informit.com/autho...9ac9c69-e6e0-4342-a407-0b7170ba2421Grant Beyleveld
http://informit.com/autho...e6f9d3c-f5d5-4f9a-ac24-aaefc7012173Aglaé Bassens
http://informit.com/store...49fa-9699-8b2c06c9c520&b=newreleaseShop for More
http://informit.com/
http://informit.com/#menu
https://memberservices.informit.com/cart/buy.aspx?partner=53View Your Cart
https://memberservices.in...my_account/register.aspx?partner=53Join
https://memberservices.in...om/my_account/login.aspx?partner=53Sign In
https://memberservices.informit.com/cart/buy.aspx?partner=53 View Your Cart
https://memberservices.in...om/my_account/login.aspx?partner=53👤 Sign In
https://memberservices.in...my_account/register.aspx?partner=53Join
http://informit.com/store/Store
http://informit.com/store/index.aspx?st=66374Business & Management
http://informit.com/store/index.aspx?st=60403Certification
http://informit.com/store/index.aspx?st=98435Cloud Computing & Virtualizati...
http://informit.com/store/index.aspx?st=60406Data
http://informit.com/store/index.aspx?st=99185Digital Photography
http://informit.com/store/index.aspx?st=60390Engineering
http://informit.com/store/index.aspx?st=60380Graphics & Web Design
http://informit.com/store/index.aspx?st=60356Home & Office Computing
http://informit.com/store/index.aspx?st=60367Information Technology
http://informit.com/store/index.aspx?st=98412Mobile Application Development...
http://informit.com/store/index.aspx?st=60382Networking
http://informit.com/store/index.aspx?st=67290Open Source
http://informit.com/store/index.aspx?st=60428Operating Systems, Server
...

External Links (link to pages on other websites) - 16
URL Anchor Text
http://www.adobepress.comAdobe Press
http://www.ciscopress.com/Cisco Press
https://www.microsoftpressstore.com/Microsoft Press
http://www.peachpit.com/Peachpit Press
http://www.pearsonitcertification.com/Pearson IT Certification
http://www.facebook.com/pages/InformIT/34587496716
http://twitter.com/informit
http://www.youtube.com/informitdotcom
https://www.safaribookson...ublisher&utm_content=global+top+navSafari
http://www.adobepress.comAdobe Press
http://www.ciscopress.comCisco Press
https://www.microsoftpressstore.comMicrosoft Press Store
http://www.peachpit.comPeachpit
http://www.pearsonitcertification.comPearson IT Certification
http://www.quepublishing.comQue Publishing
http://www.pearsonitcerti....com/promotions/vmware-press-138356VMware Press

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
14 13 1


1 images do not have Alt values.

Image URL - 14
URL ALT Text
https://www.facebook.com/tr?id=730048657068506&ev=PixelInitialized
http://informit.com/ShowCover.aspx?isbn=9780135263075&type=cEDGE: Value-Driven Digital Tra...
http://ptgmedia.pearsoncm...tions/video/2018_july/videotraining_jul2018_495x250.pngLiveLessons Video Training - W...
http://ptgmedia.pearsoncm...ons/learningpaths/learningpaths_aug2019_pst_225x220.pngCurated Learning Paths
http://informit.com/display/InformIT/images/objects/ebook_deal/dotd.pngeBook Deal of the Day
http://informit.com/ShowCover.aspx?isbn=9780135160268&type=dSupercharged Python
http://informit.com/display/InformIT/images/objects/video_deal/dotw.pngVideo Deal of the Week
http://informit.com/ShowCover.aspx?isbn=9780134743417&type=dModern Python LiveLessons
http://ptgmedia.pearsoncm...ownloads/informit/promotions/iPhoneApps/facebook_32.pngInformIT on Facebook
http://ptgmedia.pearsoncm...downloads/informit/promotions/iPhoneApps/twitter_32.pngInformIT on Twitter
http://ptgmedia.pearsoncm...downloads/informit/promotions/iPhoneApps/youtube_32.pngInformIT on YouTube
http://informit.com/ShowCover.aspx?isbn=0135957052&type=eThe Pragmatic Programmer: your...
http://informit.com/ShowCover.aspx?isbn=0135224969&type=eAgile Leadership Toolkit: Lear...
http://informit.com/ShowCover.aspx?isbn=0135116694&type=eDeep Learning Illustrated: A V...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://informit.com/display/InformIT/css/style-blessed1.cssstylesheettext/css
http://informit.com/display/InformIT/css/style.cssstylesheettext/css
http://informit.com/display/common/css/print.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
14 8 22


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
http://informit.com/display/common/javascript/modernizr.custom.js?v=20191002text/javascript
http://informit.com/display/common/javascript/jquery.js?v=20191002text/JavaScript
http://informit.com/display/common/javascript/global.js?v=20191002text/JavaScript
http://informit.com/display/common/javascript/swfobject.jstext/JavaScript
http://informit.com/display/common/javascript/jquery-ui-1.12.0.custom.min.jstext/JavaScript
http://informit.com/display/common/javascript/fastclick.min.jstext/JavaScript
http://informit.com/display/common/javascript/e-commerce-data-layer.jstext/JavaScript
https://www.google.com/recaptcha/api.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://informit.com/newsletters/Sign Up


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
30
Fair Enough! number of root domains (30) linked to your site informit.com could be improved.

30
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 36
  Facebook Shares 134
  Facebook Comments 10
  Tweets 0
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/pages/InformIT/34587496716
Twitter Accounthttp://twitter.com/informit
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site informit.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
15,713th most visited website in the world.
11,232th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - informit.com, quepublishing.com) hosted on the same server as informit.com (ip : 159.182.165.92).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 159.182.165.92) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 262 days old ( 1st registered on : 1999-01-28 )

excellent, the domain age is old enough.

Domain Expires
0 years, 101 days from today ( expires on : 2020-01-27 )

domain is expiring in less than a year.

Domain Info
informit.com ( 12 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1999-01-28 2019-01-24 2020-01-27
20 years, 262 days old 0 years, 266 days ago 0 years, 101 days from today
20 years, 262 days old


Domain Name Servers used by informit.com
DNS Name IP Address
ns01.pearson.com159.182.72.15
ns02.pearson.com159.182.60.15
ns03.pearson.com168.146.72.15
ns04.pearson.com159.182.64.15


Domain is going to expire in less than a year time (0 years, 101 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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