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Excellent Practice37
Improvement Could be Made4
Critical Issues to Attend10
Nov 11, 2019 02:23 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 69 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Combine the 5 css blocks and move them to an external style sheet file.
  • ...     18
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   deals   flights   hotels   maps   museum   tickets   travel  

Title
Search Flights, Hotels & Rental Cars | KAYAK

Words count: 6    Unique Words: 6    Length: 44 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.

Words count: 25    Length: 148 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Search Flights, Hotels & Rental Cars | KAYAK www.kayak.com/
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

airport  angeles  atl  atlanta  baltimore  boston  business  bwi  cars  casino  chicago  city  denver  depart  destinations  economy  flight  fll  fort  francisco  hotel  include  kayak  lauderdale  lax  london  miami  miles  nearby  orlando  price  san  search  seattle  selected  sign  travel  trip  vegas  york 

Top 20 Keywords
Total Terms Count: 1,461

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
flight 115 7.87%
hotel 55 3.76%
economy 27 1.85%
angeles 21 1.44%
york 21 1.44%
cars 21 1.44%
airport 20 1.37%
lax 17 1.16%
nearby 16 1.10%
chicago 16 1.10%
miles 16 1.10%
vegas 15 1.03%
denver 15 1.03%
london 14 0.96%
atlanta 13 0.89%
include 13 0.89%
fort 12 0.82%
san 12 0.82%
lauderdale 12 0.82%
search 11 0.75%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1416140100001551

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Search Flights, Hotels & Rental Cars

<H2>

(4)
Search hundreds of travel sites at once.
The Top Destinations of 2019
Best Deals in November
Start your travel planning here

<H3>

(16)
Members save up to 35%
New York
Orlando
London
Fort Lauderdale
Seattle
Las Vegas
Chicago
San Francisco
Washington
CancĂșn
Los Angeles
Miami
Denver
Boston
Atlanta

<H4>

(14)
Explore the world
TOP 10 TRENDING DESTINATIONS
TOP 10 POPULAR DESTINATIONS
TOP 10 TRENDING BEACH DESTINATIONS
TOP 10 WALLET-FRIENDLY TRIP DESTINATIONS
TOP 10 KAYAK PICK DESTINATIONS
Brussels, Belgium
Edinburgh, United Kingdom
Rome, Italy
Madrid, Spain
Vancouver, Canada
Zurich, Switzerland
Forgot password?
Success!
<H6>
(1)
Site / Currency
<STRONG> (15)See all
See all
Brussels, Belgium
Find flights
Edinburgh, United Kingdom
Find flights
Rome, Italy
Find flights
Madrid, Spain
Find flights
Vancouver, Canada
Find flights
Zurich, Switzerland
Find flights


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
39.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://kayak.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://kayak.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.33 seconds - 341.73 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
16.11 s 0.13 s 0.11 s 0.03 s 9.02 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
113 Kb (112,771 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
113 Kb (112,771 bytes) 11 Kb (11,485 bytes) 101 Kb (101,286 bytes) 11.34 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
69 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 2)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.kayak.com/ and http://kayak.com are resolved to the same url :https://www.kayak.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
255 0 255


Too many links (255), it may be considered as spam!

Internal Links (link to pages within this domain) - 255
URL Anchor Text
http://kayak.com/#c9QMw-pageContentSkip to main content
http://kayak.com/.h7PI{fill:#fff;}.y3iP{fill:#f...
http://kayak.com/flightsFlights
http://kayak.com/hotelsHotels
http://kayak.com/carsCars
http://kayak.com/packagesPackages
http://kayak.com/cruisesCruises
http://kayak.com/dealsDeals
http://kayak.com/flightsFlights
http://kayak.com/hotelsHotels
http://kayak.com/carsCars
http://kayak.com/packagesPackages
http://kayak.com/cruisesCruises
http://kayak.com/restaurantsRestaurants
http://kayak.com/tripsTrips
http://kayak.com/terms-of-useterms of use
http://kayak.com/privacyprivacy policy
http://kayak.com/explore/{LAX}Explore all
http://kayak.com/explore/
http://kayak.com/travelhackerSee all
http://kayak.com/travelhacker/2019/trending/TOP 10 TRENDING DESTINATIONS ...
http://kayak.com/travelhacker/2019/popular/TOP 10 POPULAR DESTINATIONS ...
http://kayak.com/travelhacker/2019/beach/TOP 10 TRENDING BEACH DESTINAT...
http://kayak.com/travelhacker/2019/wallet-friendly-trips/TOP 10 WALLET-FRIENDLY TRIP DE...
http://kayak.com/travelhacker/2019/picks/TOP 10 KAYAK PICK DESTINATIONS...
http://kayak.com/travelhacker/2019/when-to-bookSee all
http://kayak.com/fligh...-routes/United-States-US0/Brussels-BR1Brussels, Belgium 22% drop ...
http://kayak.com/fligh...ted-States-US0/Edinburgh-Turnhouse-EDIEdinburgh, United Kingdom 21...
http://kayak.com/flight-routes/United-States-US0/Rome-ROMRome, Italy 21% drop in pri...
http://kayak.com/fligh...s/United-States-US0/Madrid-Barajas-MADMadrid, Spain 20% drop in p...
http://kayak.com/fligh...routes/United-States-US0/Vancouver-8CAVancouver, Canada 19% drop ...
http://kayak.com/flight-routes/United-States-US0/Zurich-ZRHZurich, Switzerland 18% dro...
http://kayak.com/fligh...-routes/United-States-US0/New-York-NYCNew York
http://kayak.com/fligh...-routes/United-States-US0/New-York-NYCFLIGHTS
http://kayak.com/New-York-Hotels.15830.hotel.kspHOTELS
http://kayak.com/Cheap-New-York-Car-Rentals.15830.cars.kspCARS
http://kayak.com/New-Y...n-New-York-Fashion-District.382041.kspHilton New York Fashion Distri...
http://kayak.com/New-Y...n-Hotel-Autograph-Collection.33068.kspThe Lexington Hotel, Autograph...
http://kayak.com/fligh...-routes/Fort-Lauderdale-FLL/Newark-EWRFlight Fort Lauderdale - New Y...
http://kayak.com/fligh...-Lauderdale-FLL/New-York-LaGuardia-LGAFlight Fort Lauderdale - New Y...
http://kayak.com/fligh...outes/Miami-MIA/New-York-LaGuardia-LGAFlight Miami - New York (MIA -...
http://kayak.com/fligh...anta-Hartsfield-Jackson-ATL/Newark-EWRFlight Atlanta - New York (ATL...
http://kayak.com/fligh...O-Hare-Intl-ORD/New-York-LaGuardia-LGAFlight Chicago - New York (ORD...
http://kayak.com/fligh...ton-George-Bush-Intcntl-IAH/Newark-EWRFlight Houston - New York (IAH...
http://kayak.com/fligh...e-FLL/New-York-John-F-Kennedy-Intl-JFKFlight Fort Lauderdale - New Y...
http://kayak.com/fligh...i-MIA/New-York-John-F-Kennedy-Intl-JFKFlight Miami - New York (MIA -...
http://kayak.com/fligh...eld-Jackson-ATL/New-York-LaGuardia-LGAFlight Atlanta - New York (ATL...
http://kayak.com/fligh...er-airports-DFW/New-York-LaGuardia-LGAFlight Dallas - New York (DFW ...
http://kayak.com/fligh...Ft-Worth-other-airports-DFW/Newark-EWRFlight Dallas - New York (DFW ...
http://kayak.com/fligh...Denver-Intl-DEN/New-York-LaGuardia-LGAFlight Denver - New York (DEN ...
http://kayak.com/fligh...er-airports-HOU/New-York-LaGuardia-LGAFlight Houston - New York (HOU...
http://kayak.com/fligh...on-Hobby-other-airports-HOU/Newark-EWRFlight Houston - New York (HOU...
http://kayak.com/fligh...tes/Chicago-O-Hare-Intl-ORD/Newark-EWRFlight Chicago - New York (ORD...
http://kayak.com/flight-routes/United-States-US0/Orlando-ORLOrlando
http://kayak.com/flight-routes/United-States-US0/Orlando-ORLFLIGHTS
http://kayak.com/Orlando-Hotels.9900.hotel.kspHOTELS
http://kayak.com/Cheap-Orlando-Car-Rentals.9900.cars.kspCARS
http://kayak.com/Orlan...ernational-Drive-By-Monreale.31232.kspSonohotel International Drive ...
http://kayak.com/Orlan...Hotel-By-Rosen-Hotels-Resorts.8674.kspMidpointe Hotel By Rosen Hotel...
http://kayak.com/Orlan...-Orlando-Kissimmee-Maingate.498020.kspRed Lion Hotel Orlando Kissimm...
http://kayak.com/Orlan...tels-Rosen-Inn-International.15577.kspRosen Inn International $65+
http://kayak.com/Orlan...eway-Inn-International-Drive.37591.kspRodeway Inn International Driv...
http://kayak.com/fligh...s/Baltimore-Washington-BWI/Orlando-MCOFlight Baltimore - Orlando (BW...
http://kayak.com/fligh...ropolitan-Wayne-County-DTW/Orlando-MCOFlight Detroit - Orlando (DTW ...
http://kayak.com/flight-routes/Philadelphia-PHL/Orlando-MCOFlight Philadelphia - Orlando ...
http://kayak.com/fligh...es/Chicago-O-Hare-Intl-ORD/Orlando-MCOFlight Chicago - Orlando (ORD ...
http://kayak.com/flight-routes/United-States-US0/London-LONLondon
http://kayak.com/flight-routes/United-States-US0/London-LONFLIGHTS
http://kayak.com/London-Hotels.28501.hotel.kspHOTELS
http://kayak.com/Cheap-London-Car-Rentals.28501.cars.kspCARS
http://kayak.com/Londo...Barkston-Rooms-Earl-s-Court.344327.kspBarkston Rooms Earl's Court $1...
http://kayak.com/Londo...don-Kensington-Holland-Park.818595.kspSafestay London Kensington Hol...
http://kayak.com/Londo...els-Rest-Up-London---Hostel.468293.kspRest Up London - Hostel $24+
http://kayak.com/Londo...otels-Yha-London-St-Pancras.122193.kspYha London St Pancras $28+
http://kayak.com/Londo...estern-London-Peckham-Hotel.258962.kspBest Western London Peckham Ho...
http://kayak.com/Londo...London---Docklands-Riverside.17207.kspDoubleTree by Hilton London - ...
http://kayak.com/Londo...es-London---A-St-Giles-Hotel.20130.kspSt Giles London - A St Giles H...
http://kayak.com/fligh...es/Los-Angeles-LAX/London-Heathrow-LHRFlight Los Angeles - London (L...
http://kayak.com/fligh...ton-Logan-Intl-BOS/London-Heathrow-LHRFlight Boston - London (BOS - ...
http://kayak.com/fligh...F-Kennedy-Intl-JFK/London-Stansted-STNFlight New York - London (JFK ...
http://kayak.com/fligh...-routes/Newark-EWR/London-Heathrow-LHRFlight New York - London (EWR ...
http://kayak.com/fligh...F-Kennedy-Intl-JFK/London-Heathrow-LHRFlight New York - London (JFK ...
http://kayak.com/fligh...s/San-Francisco-SFO/London-Gatwick-LGWFlight San Francisco - London ...
http://kayak.com/fligh...-F-Kennedy-Intl-JFK/London-Gatwick-LGWFlight New York - London (JFK ...
http://kayak.com/fligh.../United-States-US0/Fort-Lauderdale-FLLFort Lauderdale
http://kayak.com/fligh.../United-States-US0/Fort-Lauderdale-FLLFLIGHTS
http://kayak.com/Fort-Lauderdale-Hotels.16308.hotel.kspHOTELS
http://kayak.com/Cheap...-Lauderdale-Car-Rentals.16308.cars.kspCARS
http://kayak.com/Fort-...-Hotels-The-Hotel-Deauville.106114.kspThe Hotel Deauville $35+
http://kayak.com/Fort-...-Inn-Airport-Fort-Lauderdale.68205.kspRed Carpet Inn Airport Fort La...
http://kayak.com/Fort-...-Plaza-Hotel-Fort-Lauderdale.61684.kspPlaza Hotel Fort Lauderdale $6...
http://kayak.com/Fort-...derdale-Airport-Cruise-Port.455959.kspDays Inn by Wyndham Fort Laude...
http://kayak.com/fligh...ip-Long-Island-ISP/Fort-Lauderdale-FLLFlight Islip - Fort Lauderdale...
http://kayak.com/fligh...es/Denver-Intl-DEN/Fort-Lauderdale-FLLFlight Denver - Fort Lauderdal...
http://kayak.com/fligh...d-Bradley-Intl-BDL/Fort-Lauderdale-FLLFlight Hartford - Fort Lauderd...
http://kayak.com/fligh...ted-States-US0/Seattle-Tacoma-Intl-SEASeattle
http://kayak.com/fligh...ted-States-US0/Seattle-Tacoma-Intl-SEAFLIGHTS
http://kayak.com/Seattle-Hotels.7054.hotel.kspHOTELS
http://kayak.com/Cheap-Seattle-Car-Rentals.7054.cars.kspCARS
http://kayak.com/Seatt...t-The-American-Hotel-Hostel.623464.kspHI - Seattle at The American H...
...

External Links (link to pages on other websites) - 0
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
1 0 1


Alt values are missing for all the images (1), it will be hard for search engines to include your site for image searches!

Image URL - 1
URL ALT Text
http://kayak.com/pHWOqUmu/xhr/api/v1/collector/noScript.gif?appId=PXpHWOqUmu


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 4 9


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://content.r9cdn....5b1ce7c990cc5f718a0790e86f2ce0564dc3f-fix-social&cluster=4stylesheet
https://content.r9cdn....fe2ebba62922595a26326123c20ac9c7d3-fix-social-nc&cluster=4stylesheet
https://content.r9cdn....912b98172badfe2f3b634d96daed09987ab30-fix-social&cluster=4stylesheet
https://content.r9cdn....154d46afb9da4a54f2e35d9ef275e87509-fix-social-nc&cluster=4stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
55 4 59


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://content.r9cdn....ba9930f10a7a2f85c69ac52ee42c5b397693e-fix-social&cluster=4
https://content.r9cdn....8b94b2addabfd83008dd0d0efaee63d3a9-fix-social-nc&cluster=4
https://content.r9cdn....2fc04ded18bb921467f72e3fbfb2203f29613-fix-social&cluster=4
http://kayak.com/res/j...2107f38701e617d8e5bbacf94c0398bfdf-fix-social-nc&cluster=4

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
93
Excellent! You do have a lot of root domains (93) linked to your site kayak.com.

93
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 10,211
  Facebook Shares 40,873
  Facebook Comments 22,960
  Tweets 7
  LinkedIn 1,020

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
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Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site kayak.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
683th most visited website in the world.
222th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (4 - kayak.co.uk, kayak.pl, kayak.com.my, kayak.co.kr) hosted on the same server as kayak.com (ip : 151.101.201.29).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.201.29) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 215 days old ( 1st registered on : 1995-04-13 )

excellent, the domain age is old enough.

Domain Expires
4 years, 168 days from today ( expires on : 2024-05-01 )

excellent, the domain is not expiring too soon.

Domain Info
kayak.com ( 9 characters )

Domain Registrar : 101domain GRS Limited

Domain Created On Last Modified On Expires On
1995-04-13 2019-09-04 2024-05-01
24 years, 215 days old 0 years, 71 days ago 4 years, 168 days from today
24 years, 215 days old


Domain Name Servers used by kayak.com
DNS Name IP Address
dns1.p10.nsone.net198.51.44.10
dns2.p10.nsone.net198.51.45.10
dns3.p10.nsone.net198.51.44.74
dns4.p10.nsone.net198.51.45.74
ns1.p11.dynect.net208.78.70.11
ns2.p11.dynect.net204.13.250.11
ns3.p11.dynect.net208.78.71.11
ns4.p11.dynect.net204.13.251.11


You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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