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kcl.ac.uk favicon kcl.ac.uk

Excellent Practice34
Improvement Could be Made11
Critical Issues to Attend6
Oct 19, 2019 08:54 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
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  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
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Detailed Reviews

Related Category
Most related categories of this website.

college   courses   festival   institute   museum   science   student   university  

Title
King's College London

Words count: 3    Unique Words: 3    Length: 21 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
King's is ranked in the top 10 UK universities in the world (QS World Rankings 2020) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.

Words count: 41    Length: 263 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
King's College London www.kcl.ac.uk/
King's is ranked in the top 10 UK universities in the world (QS World Rankings 2020) and based in the heart of London. With nine faculties, institutes and ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

arts  breast  browser  centre  college  connecting  courses  cultural  discover  education  events  faculties  health  humanities  international  job  king  king's  king’s  life  london  medicine  mental  nursing  october  opportunities  policy  postgraduate  ranking  sciences  script  search  services  staff  strategy  students  study  support  view  visit 

Top 20 Keywords
Total Terms Count: 715

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
students 21 2.94%
king 19 2.66%
script 13 1.82%
browser 13 1.82%
support 13 1.82%
king’s 12 1.68%
london 10 1.40%
life 8 1.12%
college 7 0.98%
sciences 7 0.98%
study 6 0.84%
health 6 0.84%
international 6 0.84%
nursing 5 0.70%
courses 5 0.70%
policy 5 0.70%
king's 5 0.70%
mental 5 0.70%
october 5 0.70%
staff 4 0.56%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
53237500000043

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(5)
Carousel of recent news articles
Into No. 10
Are you a local charity looking for new ideas?
Connecting art and mental health to challenge common myths
Study at King's College London

<H2>

(3)
World-changing ideas. Life-changing impact
Research
Discover

<H3>

(23)
Undergraduate
Postgraduate
International
Student life
Into No 10: King's students address ethnicity in medicine
A new generation of thoughtful ventures
Can comics help save the planet?
Beyond the ward: Becoming a student entrepreneur
Streaming in the City
What life's like deep in the Amazon jungle
Emergency nursing in Sierra Leone
She's got wings on her heels
Not the usual drill
Miscarriages of justice
Our vision
Collaborate with King’s
Research partnerships
Doctoral opportunities
Latest news
Upcoming events
Visit King’s
King’s & London
King’s Cultural Community

<H4>

(7)
Unique immune cell could help stop breast cancer
Hourly ward rounds may not be the best way for nurses to…
More interventions needed for mothers as prenatal stress…
Dr Harold Moody, A King's College Hidden History Reclaimed
The Road to Global Mental Health
Investing to secure your financial future
Connect with King’s College London
<H5>
(5)
Study at King’s
Information for
Facilities
Discover King’s
Contact us


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
38.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://kcl.ac.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://kcl.ac.uk/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.77 seconds - 25.15 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.77 s 0.02 s 0.02 s 0.01 s 1.55 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
19 Kb (19,369 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
19 Kb (19,369 bytes) 6 Kb (5,775 bytes) 14 Kb (13,594 bytes) 42.48 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.kcl.ac.uk/ and http://kcl.ac.uk are resolved to the same url :https://www.kcl.ac.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
139 12 151


Too many links (151), it may be considered as spam!

Internal Links (link to pages within this domain) - 139
URL Anchor Text
http://kcl.ac.uk/#maincontentSkip to main content
http://kcl.ac.uk/King's College London
https://www.kcl.ac.uk/study/index.aspxProspective students
https://www.kcl.ac.uk/study/accommodation/index.aspxAccommodation
https://www.kcl.ac.uk/...ssional-and-executive-development.aspxExecutive Education
https://www.kcl.ac.uk/study/foundations/index.aspxInternational Foundation
https://www.kcl.ac.uk/study/foundations/presessional.aspxPre-sessional courses
https://www.kcl.ac.uk/study/international/index.aspxInternational Students
https://www.kcl.ac.uk/study/postgraduate/index.aspxPostgraduate
https://www1.kcl.ac.uk/prospectus/shortcourses/Short courses
https://www.kcl.ac.uk/study/abroad/index.aspxStudy abroad
https://www.kcl.ac.uk/study/summer/index.aspxSummer programmes
https://www.kcl.ac.uk/study/undergraduate/index.aspxUndergraduate
https://www.kcl.ac.uk/visit/index.aspxVisit King's
https://www.kcl.ac.uk/campuslife/index.aspxStudent services
https://www.kcl.ac.uk/...boutkings/Academic-Calendar/index.aspxAcademic calendar
https://www.kcl.ac.uk/careers/index.aspxCareers
https://www.kcl.ac.uk/it/index.aspxIT
https://www.kcl.ac.uk/sport/index.aspxKing's Sport
https://www.kcl.ac.uk/study/learningteaching/Index.aspxLearning & teaching
https://www.kcl.ac.uk/library/index.aspxLibraries & Collections
https://www.kcl.ac.uk/modern-language-centre/index.aspxModern Language Centre
https://www.kcl.ac.uk/study-at-kings/student-services.aspxStudent Services Online
https://www.kcl.ac.uk/research/index.aspxResearch & Innovation
https://www.kcl.ac.uk/research/work-with-kings/index.aspxCollaborate with King's
https://www.kcl.ac.uk/cultural/index.aspxKing's Cultural Community
https://www.kcl.ac.uk/research/Innovation/index.aspxInnovation
https://www.kcl.ac.uk/research/our-research/index.aspxResearch at King's
https://www.kcl.ac.uk/faculties-departments.aspxOur faculties
https://www.kcl.ac.uk/artshums/index.aspxArts & Humanities
https://www.kcl.ac.uk/business/index.aspxBusiness
https://www.kcl.ac.uk/dentistry/index.aspxDentistry, Oral & Craniofacial...
https://www.kcl.ac.uk/law/index.aspxLaw
https://www.kcl.ac.uk/lsm/index.aspxLife Sciences & Medicine
https://www.kcl.ac.uk/nms/index.aspxNatural & Mathematical Science...
https://www.kcl.ac.uk/nmpc/index.aspxNursing, Midwifery & Palliativ...
https://www.kcl.ac.uk/ioppn/index.aspxPsychiatry, Psychology & Neuro...
https://www.kcl.ac.uk/sspp/index.aspxSocial Science & Public Policy
https://www.kcl.ac.uk/aboutkings/index.aspxAbout King's
https://www.kcl.ac.uk/hr/diversity/index.aspxDiversity & inclusion
https://www.kcl.ac.uk/...kings/financial-information/index.aspxFinancial information
https://www.kcl.ac.uk/aboutkings/Governance/index.aspxGovernance & Legal
https://www.kcl.ac.uk/aboutkings/history/index.aspxHistory & today
https://www.kcl.ac.uk/internationalisation/index.aspxInternationalisation
https://www.kcl.ac.uk/hr/jobs/index.aspxJob opportunities
https://www.kcl.ac.uk/aboutkings/worldwide/index.aspxKing's Worldwide
https://www.kcl.ac.uk/aboutkings/strategy/index.aspxMission & strategy
https://www.kcl.ac.uk/aboutkings/orgstructure/index.aspxOrganisational structure
https://www.kcl.ac.uk/aboutkings/principal/Indexnew.aspxPresident & Principal
https://www.kcl.ac.uk/aboutkings/quality/index.aspxQuality management & policy
https://internal.kcl.ac.uk/index.aspxStudents
https://internal.kcl.ac.uk/index.aspxStaff
https://alumni.kcl.ac.uk/Alumni
https://www.kcl.ac.uk/aboutkings/index.aspxAbout King's
https://www.kcl.ac.uk/hr/diversity/index.aspxDiversity & inclusion
https://www.kcl.ac.uk/...kings/financial-information/index.aspxFinancial information
https://www.kcl.ac.uk/aboutkings/Governance/index.aspxGovernance & Legal
https://www.kcl.ac.uk/aboutkings/history/index.aspxHistory & today
https://www.kcl.ac.uk/#International strategy (TBC)
https://www.kcl.ac.uk/hr/jobs/index.aspxJob opportunities
https://www.kcl.ac.uk/aboutkings/worldwide/index.aspxKing's Worldwide
https://www.kcl.ac.uk/aboutkings/strategy/index.aspxMission & strategy
https://www.kcl.ac.uk/aboutkings/orgstructure/index.aspxOrganisational structure
https://www.kcl.ac.uk/aboutkings/principal/Indexnew.aspxPresident & Principal
https://www.kcl.ac.uk/aboutkings/quality/index.aspxQuality management & policy
https://www.kcl.ac.uk/faculties-departments.aspxOur faculties
https://www.kcl.ac.uk/artshums/index.aspxArts & Humanities
https://www.kcl.ac.uk/business/index.aspxBusiness
https://www.kcl.ac.uk/dentistry/index.aspxDental Institute
https://www.kcl.ac.uk/law/index.aspxLaw
https://www.kcl.ac.uk/lsm/index.aspxLife Sciences & Medicine
https://www.kcl.ac.uk/nms/index.aspxNatural & Mathematical Science...
https://www.kcl.ac.uk/nmpc/index.aspxNursing, Midwifery & Palliativ...
https://www.kcl.ac.uk/ioppn/index-old.aspxPsychiatry, Psychology & Neuro...
https://www.kcl.ac.uk/sspp/index.aspxSocial Science & Public Policy
https://alumni.kcl.ac.uk/Alumni
https://internal.kcl.ac.uk/index.aspxStaff
https://internal.kcl.ac.uk/index.aspxStudents
http://kcl.ac.uk/into-...students-address-ethnicity-in-medicineInto No. 10
http://kcl.ac.uk/news/kings-civic-challenge-goes-liveAre you a local charity lookin...
http://kcl.ac.uk/news/...audio-tour-tackles-mental-health-mythsConnecting art and mental heal...
http://kcl.ac.uk/study/undergraduate/index
http://kcl.ac.uk/study/postgraduate/index
http://kcl.ac.uk/study/international/index
http://kcl.ac.uk/study/student-life/index
http://kcl.ac.uk/into-...students-address-ethnicity-in-medicineInto No 10: King's students ad...
http://kcl.ac.uk/a-new-generation-of-thoughtful-venturesA new generation of thoughtful...
http://kcl.ac.uk/can-comics-help-save-the-planetCan comics help save the plane...
http://kcl.ac.uk/beyon...e-ward-becoming-a-student-entrepreneurBeyond the ward: Becoming a st...
http://kcl.ac.uk/streaming-in-the-city-1Streaming in the City ...
http://kcl.ac.uk/life-deep-in-the-brazilian-amazonWhat life's like deep in the A...
http://kcl.ac.uk/emergency-nursing-in-sierra-leoneEmergency nursing in Sierra Le...
http://kcl.ac.uk/shes-got-wings-on-her-heelsShe's got wings on her heels ...
http://kcl.ac.uk/not-the-usual-drillNot the usual drill ...
http://kcl.ac.uk/when-fiction-turns-into-factMiscarriages of justice ...
https://www.kcl.ac.uk/research/index.aspx
https://www.kcl.ac.uk/research/work-with-kings/index.aspx
https://www.kcl.ac.uk/...-proposals/partnering-on-research.aspx
https://www.kcl.ac.uk/study/doctoral-studies/index.aspx
http://kcl.ac.uk/newsView all news
...

External Links (link to pages on other websites) - 12
URL Anchor Text
https://www.kingsvenues.com/Home.aspx?src=KCLWebsiteKing's Venues
https://www.kclsu.org/Student's Union
https://www.kingshealthpartners.orgKing's Health Partners
https://www.instagram.com/LifeAtKings LifeAtKings
https://twitter.com/KingsCollegeLon KingsCollegeLon
https://www.youtube.com/user/KingsCollegeLondon KingsCollegeLondon
http://www.facebook.com/kingscollegelondonFacebook
http://www.twitter.com/kingscollegelonTwitter
http://www.instagram.com/lifeatkingsInstagram
http://www.linkedin.com/company/7198LinkedIn
http://www.youtube.com/user/kingscollegelondonYouTube
https://www.kclsu.org/Students union

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
10 6 4


4 images do not have Alt values.

Image URL - 10
URL ALT Text
http://kcl.ac.uk/SiteElements/2017/images/undergraduate.png
http://kcl.ac.uk/SiteElements/2017/images/postgraduate.png
http://kcl.ac.uk/SiteElements/2017/images/international.png
http://kcl.ac.uk/SiteElements/2017/images/student-life.png
http://kcl.ac.uk/newim...ith-clipboard-chart-780x450.xbf689742.jpg?crop=780,440,0,5Nurses on ward with clipboard ...
http://kcl.ac.uk/newim...e/brain-image.x88c08db2.jpg?w=982&h=440&crop=780,440,101,0brain_image
http://kcl.ac.uk/newimages/main/harold-moody-promo.x45b623b0.jpgHarold Moody and blue plaque
http://kcl.ac.uk/newim...s/main/the-road-to-global-mental-health-main.x19d08bf5.jpgThe Road to Global Mental Heal...
http://kcl.ac.uk/impor...-suzuki-flickr.x10c5d979.jpg?w=780&h=520&crop=780,440,0,23Fearless_Girl_by_Shinya_Suzuki...
http://kcl.ac.uk/SiteElements/2017/images/kcl-logo.svgKing's College London


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
14 2 16


You have 14 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://kcl.ac.uk/siteelements/2017/css/style.min.css?version=7607056stylesheettext/css
http://kcl.ac.uk/SiteElements/Prospectus/CookieBar/css/jquery.cookiebar.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
19 8 27


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
http://kcl.ac.uk/WebRe...cL_OhkiR9WkXq50FLfVzbD0&t=636994721756266276&build=1131185text/javascript
http://kcl.ac.uk/SiteElements/2017/js/jquery-3.2.1.min.js?build=1131185text/javascript
http://kcl.ac.uk/SiteE.../Prospectus/CookieBar/js/jquery.cookiebar.js?build=1131185text/javascript
http://kcl.ac.uk/siteelements/2017/js/glide.min.jstext/javascript
text/javascript
http://kcl.ac.uk/SiteElements/2017/js/popper.min.js?build=1131185text/javascript
http://kcl.ac.uk/SiteElements/2017/js/scripts.min.js?build=1131185text/javascript
https://platform.twitter.com/widgets.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://kcl.ac.uk/news/kings-civic-challenge-goes-liveAre you a local charity lookin...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
30
Fair Enough! number of root domains (30) linked to your site kcl.ac.uk could be improved.

30
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,596
  Facebook Shares 677
  Facebook Comments 709
  Tweets 0
  LinkedIn 45

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/kingscollegelondon
Twitter Accounthttps://twitter.com/KingsCollegeLon
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site kcl.ac.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
16,785th most visited website in the world.
609th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - kcl.ac.uk) hosted on the same server as kcl.ac.uk (ip : 185.18.139.104).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 185.18.139.104) is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
15 years, 355 days old ( 1st registered on : 2003-11-03 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -297 days from today ( expires on : 1969-12-31 )



Domain Info
kcl.ac.uk ( 9 characters )

Domain Registrar : Nominet UK

Domain Created On Last Modified On Expires On
2003-11-03 2019-10-01 1969-12-31
15 years, 355 days old 0 years, 22 days ago -50 years, -297 days from today
15 years, 355 days old


Domain Name Servers used by kcl.ac.uk
DNS Name IP Address
dencnsext.kcl.ac.uk193.61.207.74
strcnsext.kcl.ac.uk193.61.207.73
ns3.ja.net193.63.106.103


Domain is going to expire in less than a year time (-50 years, -297 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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