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Excellent Practice31
Improvement Could be Made14
Critical Issues to Attend6
Sep 28, 2019 03:36 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
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  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

art   cancer   comics   courses   dog   nutrition   science   television  

Title
Kaiser Family Foundation - Health Policy Research, Analysis, Polling, Facts, Data and Journalism

Words count: 12    Unique Words: 12    Length: 96 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Kaiser Family Foundation website provides in-depth information on key health policy issues including Medicaid, Medicare, health reform, global health, HIV/AIDS, health insurance, the uninsured and much more.

Words count: 29    Length: 211 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Kaiser Family Foundation - Health Policy Research, ... www.kff.org/
The Kaiser Family Foundation website provides in-depth information on key health policy issues including Medicaid, Medicare, health reform, global health, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

average  benefits  charts  contacts  costs  coverage  deductibles  employer  facebook  facts  family  follow  foundation  global  health  hiv  insurance  issues  kaiser  key  kff  media  medicaid  medicare  news  newsroom  opens  policy  polling  private  reform  reprint  slides  survey  title  twitter  uninsured  women  workers  year 

Top 20 Keywords
Total Terms Count: 677

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
health 41 6.06%
employer 15 2.22%
news 14 2.07%
kaiser 11 1.62%
policy 11 1.62%
kff 10 1.48%
medicaid 8 1.18%
coverage 7 1.03%
family 7 1.03%
survey 7 1.03%
media 7 1.03%
issues 6 0.89%
medicare 6 0.89%
benefits 6 0.89%
twitter 5 0.74%
facts 5 0.74%
average 5 0.74%
insurance 5 0.74%
foundation 5 0.74%
costs 5 0.74%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
01470000040227

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(14)
Employer Coverage Survey Finds Average Family Premiums Now Top $20,000
Average Annual Deductibles Now at $1,655, Double the Average of a Decade Ago
Employer Strategies to Reduce Health Costs and Improve Quality through Network Configuration
20 Years of Premiums and Worker Contributions Among Workers on Employer-Sponsored Coverage
Web Briefing for Media: 2019 Employer Health Benefits Survey
Drew Altman, CEO
employer coverage statistics
Recent Enrollment Declines and Barriers to Maintaining Coverage
Options for Improving Dental Coverage for People on Medicare
Data Note: Impact of New Title X Regulations on Network Participation
What is the Status of Medicaid Expansion in Utah?
1 in 8
Latest from Kaiser Health News
Browse the Latest from KFF

<H3>

(7)
Employer-based Coverage is Unaffordable for Low-wage Workers
Workers Aren’t So Sure “Medicare for All” Would Raise Their Wages
Separating Hype from Reality in Health Tech
KHN Files Lawsuit To Force Feds To Disclose Medicare Advantage Audits
Insurers Test New Way To Cut Maternity Care Costs: Bundling
KHN’s ‘What The Health?’: Impeachment And The Health Agenda
The Delicate Issue Of Taking Away A Senior’s Smartphone
<I> (4)
<STRONG> (2)153M
Filling the need for trusted information on national health issues,


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
30.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://kff.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.02 seconds - 802.00 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.29 s 0.02 s 0.02 s 0.00 s 1.28 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
16 Kb (16,040 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
16 Kb (16,040 bytes) 5 Kb (5,443 bytes) 11 Kb (10,597 bytes) 51.36 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.kff.org/ and http://kff.org are resolved to the same url :https://www.kff.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://kff.org/search/?post_type=press-release
http://kff.org/search/?post_type=event
https://www.kff.org/.../?utm_source=web&utm_medium=trending&utm_campaign=immigrants
https://www.kff.org/...urce=web&utm_medium=trending&utm_campaign=prescription-drugs
https://www.kff.org/...e-x&?utm_source=web&utm_medium=trending&utm_campaign=title-x
https://www.kff.org/search/?post_type=press-release
https://www.kff.org/...art_date]=&facets[end_date]=&facets[post_type][]=interactive
https://www.kff.org/search/?s=web+briefing
https://www.kff.org/...tModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D
https://www.kff.org/...&orderby=&tab=&layout=&facets[start_date]=&facets[end_date]=
https://www.kff.org/...e-x&?utm_source=web&utm_medium=trending&utm_campaign=title-x
https://www.kff.org/...tart_date]=&facets[end_date]=&facets[tag][]=medicaids-future
http://kff.org/search/?post_type=press-release
http://kff.org/search/?post_type=event


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://kff.org/search/?post_type=press-release
http://kff.org/search/?post_type=event
https://www.kff.org/..._medium=trending&utm_campaign=immigrants
https://www.kff.org/...trending&utm_campaign=prescription-drugs
https://www.kff.org/...utm_medium=trending&utm_campaign=title-x
https://www.kff.org/search/?post_type=press-release
https://www.kff.org/...d_date]=&facets[post_type][]=interactive
https://www.kff.org/...t=&facets[start_date]=&facets[end_date]=
https://www.kff.org/...utm_medium=trending&utm_campaign=title-x
https://www.kff.org/...nd_date]=&facets[tag][]=medicaids-future
http://kff.org/rss_feeds/
http://kff.org/search/?post_type=press-release
http://kff.org/search/?post_type=event


You have 13 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
111 29 140


You have more than 100 links (140).

Internal Links (link to pages within this domain) - 111
URL Anchor Text
https://www.kff.org/Home
http://kff.org/#Topics
http://kff.org/disparities-policy/Disparities Policy
http://kff.org/global-health-policy/Global Health Policy
http://kff.org/health-costs/Health Costs
http://kff.org/health-reform/Health Reform
http://kff.org/hivaids/HIV/AIDS
http://kff.org/medicaid/Medicaid
http://kff.org/medicare/Medicare
http://kff.org/private-insurance/Private Insurance
http://kff.org/uninsured/Uninsured
http://kff.org/womens-health-policy/Women’s Health Policy
http://kff.org/pollingPolling
http://kff.org/perspectives/Perspectives
http://kff.org/statedataState Health Facts
http://kff.org/statedataState Health Facts
http://kff.org/statedata/custom-state-report/Custom State Reports
http://kff.org/graphics/search/Graphics & Interactives
http://kff.org/charts-slides/Charts & Slides
http://kff.org/health-communication-media-partnerships/Media Campaigns
http://kff.org/newsroomNewsroom
http://kff.org/newsroomNewsroom
http://kff.org/search/?post_type=press-releaseNews Releases
http://kff.org/search/?post_type=eventEvents
http://kff.org/email/Subscribe to Emails
http://kff.org/cite-and-reprint-kff/Cite Us/Reprint
http://kff.org/newsroom/#media-contactsMedia Contacts
http://kff.org/about-us/About Us
http://kff.org/about-usAbout Us
http://kff.org/our-programs/Our Programs
http://kff.org/people/key-staff/Key Staff
http://kff.org/media-internships-fellowships/Media Fellowships
http://kff.org/barbara-jordan-conference-center/Barbara Jordan Conference Cent...
http://kff.org/contact-us/Contact Us
http://kff.org/employment-opportunities/Employment Opportunities
http://kff.org/#menu
http://kff.org/
http://kff.org/email/Email
https://www.kff.org/..._medium=trending&utm_campaign=immigrantsImmigrants
https://www.kff.org/...trending&utm_campaign=prescription-drugsPrescription Drugs
https://www.kff.org/...utm_medium=trending&utm_campaign=title-xTitle X
https://www.kff.org/private-insurance/Private Insurance
https://www.kff.org/...rt/2019-employer-health-benefits-survey/Employer Coverage Survey Finds...
https://www.kff.org/...rt/2019-employer-health-benefits-survey/
https://www.kff.org/search/?post_type=press-releaseNews Release
https://www.kff.org/...ds-average-family-premiums-now-top-20000Average Annual Deductibles Now...
https://www.kff.org/...d_date]=&facets[post_type][]=interactiveInteractive
https://www.kff.org/...y-employer-sponsored-coverage-1999-2019/20 Years of Premiums and Worke...
https://www.kff.org/search/?s=web+briefingWebCast
https://www.kff.org/...ia-2019-employer-health-benefits-survey/Web Briefing for Media: 2019 E...
https://www.kff.org/...ge-is-unaffordable-for-low-wage-workers/Employer-based Coverage is Una...
https://www.kff.org/...edicare-for-all-would-raise-their-wages/Workers Aren’t So Sure “Medica...
https://www.kff.org/...rating-hype-from-reality-in-health-tech/Separating Hype from Reality i...
https://www.kff.org/from-drew-altman/More Drew Altman
https://www.kff.org/...2:%22Location%22,%22sort%22:%22asc%22%7DState Health Facts
https://www.kff.org/...ort/2019-employer-health-benefits-survey2019 Employer Health Benefits ...
https://www.kff.org/...ort/2019-employer-health-benefits-survey2019 Employer Health Benefits ...
https://www.kff.org/...dults-with-employer-sponsored-insurance/KFF/LATimes Poll
https://www.kff.org/...ort/2019-employer-health-benefits-surveyMore From 2019 SURVEY
https://www.kff.org/...t=&facets[start_date]=&facets[end_date]=medicaid and chip
https://www.kff.org/medicareMedicare
https://www.kff.org/...-dental-coverage-for-people-on-medicare/Options for Improving Dental C...
https://www.kff.org/...-dental-coverage-for-people-on-medicare/
https://www.kff.org/...utm_medium=trending&utm_campaign=title-xTitle X
https://www.kff.org/...-x-regulations-on-network-participation/Data Note: Impact of New Title...
https://www.kff.org/...-x-regulations-on-network-participation/
https://www.kff.org/...nd_date]=&facets[tag][]=medicaids-futuremedicaid’s future
https://www.kff.org/...he-status-of-medicaid-expansion-in-utah/What is the Status of Medicaid...
https://www.kff.org/...he-status-of-medicaid-expansion-in-utah/
https://www.kff.org/...views-on-climate-change-in-past-3-years/Chart of the Week
https://www.kff.org/...views-on-climate-change-in-past-3-years/
https://www.kff.org/slides/search/More Charts and Slides
https://www.kff.org/...ancer-screening-and-prevention-services/Stat of the Week
https://www.kff.org/...ancer-screening-and-prevention-services/1 in 8
http://kff.org/email/Email Alerts
http://kff.org/rss_feeds/Feeds
http://kff.org/#Topics
https://www.kff.org/disparities-policy/Disparities Policy
https://www.kff.org/topic/global-health-policy/Global Health Policy
https://www.kff.org/topic/health-costs/Health Costs
https://www.kff.org/topic/health-reform/Health Reform
https://www.kff.org/topic/hivaids/HIV/AIDS
https://www.kff.org/topic/medicaid/Medicaid
https://www.kff.org/medicare/Medicare
https://www.kff.org/private-insurance/Private Insurance
https://www.kff.org/uninsured/Uninsured
https://www.kff.org/womens-health-policy/Women’s Health Policy
http://kff.org/#Sections
http://kff.org/polling/Polling
http://kff.org/perspectives/Perspectives
http://kff.org/statedata/State Health Facts
http://kff.org/graphics/search/Graphics & Interactives
http://kff.org/charts-slides/Charts & Slides
http://kff.org/health-communication-media-partnerships/Media Campaigns
http://kff.org/newsroom/Newsroom
http://kff.org/search/?post_type=press-releaseNews Releases
http://kff.org/search/?post_type=eventEvents
http://kff.org/email/Subscribe to Emails
http://kff.org/cite-and-reprint-kff/Cite Us/Reprint
http://kff.org/newsroom/#media-contactsMedia Contacts
...

External Links (link to pages on other websites) - 29
URL Anchor Text
http://www.khn.orgKaiser Health News
http://www.healthsystemtracker.org/Peterson-Kaiser Health System ...
http://www.facebook....ttps%3A%2F%2Fwww.kff.org%2F%3Fp%3D255293Share on Facebook. Opens in a ...
http://twitter.com/s...ttps%3A%2F%2Fwww.kff.org%2F%3Fp%3D255293Share on Twitter. Opens in a n...
https://twitter.com/kffTwitter
https://www.facebook.com/KaiserFamilyFoundationFacebook
https://www.instagram.com/KaiserFamilyFoundation/Instagram
https://www.healthsystemtracker.org/Health System Tracker
https://www.healthsy...e-quality-through-network-configuration/Employer Strategies to Reduce ...
https://twitter.com/...re+in+this+Chart+of+the+Week%3A+&via=KFF
https://twitter.com/...t+cancer+during+their+lifetime.+&via=KFF
https://twitter.com/KFF?ref_src=twsrc%5Etfw\ Tweets by @KFF
https://twitter.com/KFFFollow KFF on Twitter
https://khn.org/news...s-to-disclose-medicare-advantage-audits/
https://khn.org/news...s-to-disclose-medicare-advantage-audits/KHN Files Lawsuit To Force Fed...
https://khn.org/news...ng-payments-insurance-cesarean-sections/
https://khn.org/news...ng-payments-insurance-cesarean-sections/Insurers Test New Way To Cut M...
https://khn.org/news...health-impeachment-debate-health-agenda/
https://khn.org/news...health-impeachment-debate-health-agenda/KHN’s ‘What The Health?’: Impe...
https://khn.org/news...me-to-take-away-smartphone-from-seniors/
https://khn.org/news...me-to-take-away-smartphone-from-seniors/The Delicate Issue Of Taking A...
https://khn.orgMore Kaiser Health News
https://twitter.com/kffTwitter
https://www.facebook.com/KaiserFamilyFoundationFacebook
https://www.instagram.com/KaiserFamilyFoundation/Instagram
http://khn.org/Kaiser Health News
http://www.healthsystemtracker.org/Peterson-Kaiser Health System ...
https://wpvip.com/?u...P%20Footer%20Credit&utm_term=www.kff.orgWordPress.com VIP
https://creativecommons.org/licenses/by-nc-nd/4.0/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
21 1 20


20 images do not have Alt values.

Image URL - 21
URL ALT Text
https://www.kff.org/...ent/themes/kaiser-foundation-2016/static/images/kff-logo.pngThe Henry J. Kaiser Family Fou...
https://www.kff.org/.../09/FEATURE-IMAGE-Premiums-and-Deductibles-on-the-Rise_1.png
https://www.kff.org/.../09/FEATURE-IMAGE-Premiums-and-Deductibles-on-the-Rise_1.png
https://www.kff.org/...ploads/2019/09/FEATURE-IMAGE-ACA-Enrollment-Barriers_1-1.png
https://www.kff.org/...ploads/2019/09/FEATURE-IMAGE-ACA-Enrollment-Barriers_1-1.png
https://www.kff.org/...IMAGE-Approaches-to-Improving-Medicaid-Dental-Coverage_1.png
https://www.kff.org/...IMAGE-Approaches-to-Improving-Medicaid-Dental-Coverage_1.png
https://www.kff.org/...-IMAGE-NEW-MAP-Planned-Parenthood-Leaving-Title-X-01_1-4.png
https://www.kff.org/...-IMAGE-NEW-MAP-Planned-Parenthood-Leaving-Title-X-01_1-4.png
https://www.kff.org/.../uploads/2019/09/FEATURE-IMAGE-Utah-Medicaid-Expansion_1.png
https://www.kff.org/.../uploads/2019/09/FEATURE-IMAGE-Utah-Medicaid-Expansion_1.png
https://www.kff.org/...9/COW-Teens-vs-Adults-in-Climate-Attitudes_1-003-1.png?w=760
https://www.kff.org/...9/COW-Teens-vs-Adults-in-Climate-Attitudes_1-003-1.png?w=760
https://khn.org/wp-c...s/sites/2/2019/09/GettyImages-1137329210_gavel_1350.jpg?=540
https://khn.org/wp-c...s/sites/2/2019/09/GettyImages-1137329210_gavel_1350.jpg?=540
https://khn.org/wp-c...ntent/uploads/sites/2/2019/09/GettyImages-588932571.jpg?=540
https://khn.org/wp-c...ntent/uploads/sites/2/2019/09/GettyImages-588932571.jpg?=540
https://khn.org/wp-c...nt/uploads/sites/2/2018/03/new_wth_logo_orange_1350.jpg?=540
https://khn.org/wp-c...nt/uploads/sites/2/2018/03/new_wth_logo_orange_1350.jpg?=540
https://khn.org/wp-c...tes/2/2019/09/GettyImages-888916992_smartphone_1350.jpg?=540
https://khn.org/wp-c...tes/2/2019/09/GettyImages-888916992_smartphone_1350.jpg?=540


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 8 11


Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type
https://www.kff.org/wp-includes/css/dist/block-library/style.min.css?ver=5.2.3stylesheettext/css
https://fonts.google...en+Sans%3A300%2C400%2C400i%2C600%2C600i%2C700%2C700i&ver=1.0stylesheettext/css
https://www.kff.org/...-foundation-2016/static/stylesheets/jquery-ui.css?ver=1.7.75stylesheettext/css
https://www.kff.org/...ser-foundation-2016/static/stylesheets/screen.css?ver=1.7.75stylesheettext/css
https://www.kff.org/...iser-foundation-2016/static/stylesheets/print.css?ver=1.7.75stylesheettext/css
https://www.kff.org/...undation-2016/static/stylesheets/mobile-768px.css?ver=1.7.75stylesheettext/css
https://www.kff.org/...undation-2016/static/stylesheets/mobile-320px.css?ver=1.7.75stylesheettext/css
https://www.kff.org/wp-content/mu-plugins/jetpack/css/jetpack.css?ver=7.7.1stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
42 26 68


Too many (26) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 26
Script URL Type
https://www.kff.org/wp-includes/js/jquery/jquery.js?ver=1.12.4-wptext/javascript
https://www.kff.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1text/javascript
https://www.kff.org/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4text/javascript
https://www.kff.org/wp-includes/js/jquery/ui/datepicker.min.js?ver=1.11.4text/javascript
https://www.kff.org/...atic/js/jquery_plugins/jquery.customSelect.min.js?ver=1.7.75text/javascript
https://www.kff.org/wp-includes/js/underscore.min.js?ver=1.8.3text/javascript
https://www.kff.org/.../js/jquery_plugins/jquery.hoverIntent.minified.js?ver=1.7.75text/javascript
https://www.kff.org/...ic/js/jquery_plugins/jquery.stickytableheaders.js?ver=1.7.75text/javascript
https://www.kff.org/...n-2016/static/js/jquery_plugins/jquery.history.js?ver=1.7.75text/javascript
https://ajax.googleapis.com/ajax/libs/webfont/1.5.18/webfont.js?ver=5.2.3text/javascript
https://www.kff.org/...er-foundation-2016/static/js/global.bundle.min.js?ver=1.7.75text/javascript
https://www.kff.org/...s/kaiser-foundation-2016/static/js/attachments.js?ver=1.7.75text/javascript
https://www.kff.org/...es/kaiser-foundation-2016/static/js/navigation.js?ver=1.7.75text/javascript
text/javascript
https://s0.wp.com/wp-content/js/devicepx-jetpack.js?ver=201939text/javascript
https://secure.gravatar.com/js/gprofiles.js?ver=2019Sepaatext/javascript
https://www.kff.org/wp-content/mu-plugins/jetpack/modules/wpgroho.js?ver=5.2.3text/javascript
https://www.kff.org/wp-includes/js/imagesloaded.min.js?ver=3.2.0text/javascript
https://www.kff.org/wp-includes/js/masonry.min.js?ver=3.3.2text/javascript
https://www.kff.org/wp-includes/js/jquery/jquery.masonry.min.js?ver=3.1.2btext/javascript
https://www.kff.org/...016/static/js/jquery_plugins/jquery.cycle2.min.js?ver=1.7.75text/javascript
https://www.kff.org/...tpack/_inc/build/lazy-images/js/lazy-images.min.js?ver=7.7.1text/javascript
https://www.kff.org/wp-includes/js/wp-embed.min.js?ver=5.2.3text/javascript
https://platform.twitter.com/widgets.js?ver=1.0.87text/javascript
https://www.kff.org/...lugins/kaiser-foundation/build/browseLatestApp.js?ver=1.0.87text/javascript
https://stats.wp.com/e-201939.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://kff.org/newsroomNewsroom
https://khn.org/news...s-to-disclose-medicare-advantage-audits/


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-36655148-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
47
Fair Enough! number of root domains (47) linked to your site kff.org could be improved.

47
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,368
  Facebook Shares 3,656
  Facebook Comments 1,631
  Tweets 483
  LinkedIn 123

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page...k.com/sharer.php?u=https%3A%2F%2Fwww.kff.org%2F%3Fp%3D255293
Twitter Account...on+Drug+Issues&url=https%3A%2F%2Fwww.kff.org%2F%3Fp%3D255293
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site kff.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
61,528th most visited website in the world.
12,709th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - kff.org, kaiserhealthnews.org) hosted on the same server as kff.org (ip : 192.0.66.80).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.0.66.80) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 155 days old ( 1st registered on : 1995-05-15 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -291 days from today ( expires on : 1969-12-31 )



Domain Info
kff.org ( 7 characters )

Domain Registrar : Public Interest Registry

Domain Created On Last Modified On Expires On
1995-05-15 1995-05-15 1969-12-31
24 years, 155 days old 24 years, 155 days ago -50 years, -291 days from today
24 years, 155 days old


Domain Name Servers used by kff.org
DNS Name IP Address
ns3.p13.dynect.net208.78.71.13
ns1.p13.dynect.net208.78.70.13
ns2.p13.dynect.net204.13.250.13
ns4.p13.dynect.net204.13.251.13


Domain is going to expire in less than a year time (-50 years, -291 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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