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londonist.com favicon Londonist - Things to see and do in London londonist.com

Excellent Practice36
Improvement Could be Made9
Critical Issues to Attend6
Apr 4, 2020 11:06 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
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Detailed Reviews

Related Category
Most related categories of this website.

archive   art   comics   courses   museum   pictures   planet   television  

Londonist - Things to see and do in London

Words count: 8    Unique Words: 8    Length: 42 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The latest news in London, what's on and events, the best London food and pubs, history and trivia, what's free and cheap in London.

Words count: 24    Length: 132 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Londonist - Things to see and do in London www.londonist.com/
The latest news in London, what's on and events, the best London food and pubs, history and trivia, what's free and cheap in London.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertise  art  books  bringing  cheap  drink  family  festivals  film  food  free  galleries  great  harry  history  inbox  latest  living  london  londonist  march  museums  music  news  opinion  outdoors  pandemic  photography  poetry  pubs  rose  rosehill  search  shop  sport  stage  talks  today  videos  weekend 

Top 20 Keywords
Total Terms Count: 580

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
londonist 24 4.14%
london 20 3.45%
food 9 1.55%
pubs 8 1.38%
news 8 1.38%
free 7 1.21%
drink 7 1.21%
latest 6 1.03%
art 5 0.86%
museums 5 0.86%
weekend 5 0.86%
cheap 5 0.86%
harry 4 0.69%
living 4 0.69%
film 4 0.69%
galleries 4 0.69%
rosehill 4 0.69%
stage 4 0.69%
talks 4 0.69%
today 4 0.69%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Latest on Londonist


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23 Of The World's Most Marvellous Museums That You Can Visit Virtually
5 Ways Coronavirus Could Change London Permanently
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Last Orders: An Ode To London's Padlocked Pubs
Watch Dazzling Dance Performances For Free Via Sadler's Wells' Digital Stage
This Comedy Theatre Is Doing Online Improv Classes
Classic London Songs That Don't Quite Work In The Time Of Coronavirus
Restaurants, Bars And Shops Doing Discounts For NHS Staff
Londonist In Your Living Room 26 March 2020: Bringing You The Best Of London
Londonist in your inbox
Get Londonist in your inbox
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Report a problem
Thank you, your feedback has been noted.
<EM> (1)Opinion
<STRONG> (2)I would also like to receive the Best Of Londonist
I would also like to receive Things To Do in London: The Daily Guide

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

http://londonist.com/feed Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://londonist.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.47 seconds - 18.38 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
1.23 s 0.01 s 0.01 s 0.00 s 0.69 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
9 Kb (8,640 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
9 Kb (8,640 bytes) 4 Kb (4,272 bytes) 4 Kb (4,368 bytes) 97.80 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.londonist.com and http://londonist.com are resolved to the same url :https://londonist.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://londonist.com/.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
162 18 180

Too many links (180), it may be considered as spam!

Internal Links (link to pages within this domain) - 162
URL Anchor Text
http://londonist.com/category/food-and-drinkFood & Drink
http://londonist.com/things-to-doThings To Do
https://londonist.com/free-and-cheap-things-to-do-in-londonFree & Cheap
http://londonist.com/things-to-do-in-london-this-weekThis Week
http://londonist.com/categoriesBrowse Londonist
http://londonist.com/subscribeGet Londonist in your inbox
https://londonist.com/category/food-and-drinkFood & Drink
https://londonist.com/pubsThe Best Pubs
https://londonist.com/the-best-food-and-drink-in-londonTop Food & Drink
https://londonist.com/things-to-doThings To Do
https://londonist.com/things-to-do-in-london-this-weekendThis Weekend
https://londonist.com/things-to-do-in-london-this-weekThis Week
https://londonist.com/free-and-cheap-things-to-do-in-londonFree & Cheap
https://londonist.com/cate...eatre-and-arts/art-and-photographyArt & Photography
https://londonist.com/cate.../theatre-and-arts/books-and-poetryBooks & Poetry
https://londonist.com/category/theatre-and-arts/filmFilm & TV
https://londonist.com/category/things-to-do/great-outdoorsGreat Outdoors
https://londonist.com/museumsMuseums & Galleries
https://londonist.com/category/theatre-and-arts/on-stageOn Stage
http://londonist.com/searchMore search options
https://londonist.com/categoriesBrowse Londonist
https://londonist.com/cate...eatre-and-arts/art-and-photographyArt & Photography
https://londonist.com/category/features/best-of-londonBest of London
https://londonist.com/cate.../theatre-and-arts/books-and-poetryBooks & Poetry
https://londonist.com/category/theatre-and-arts/filmFilm & TV
https://londonist.com/category/things-to-do/free-and-cheapFree & Cheap
https://londonist.com/category/things-to-do/great-outdoorsGreat Outdoors
https://londonist.com/museumsMuseums & Galleries
https://londonist.com/category/theatre-and-arts/on-stageOn Stage
https://londonist.com/things-to-do-in-london-this-weekendThis Weekend
https://londonist.com/the-best-food-and-drink-in-londonTop Food & Drink
http://londonist.com/#latestSkip to latest
http://londonist.com/londo...the-world-with-these-virtual-toursExplore Art Galleries Around T...
http://londonist.com/londo...the-world-with-these-virtual-toursBy Maire Rose Connor
http://londonist.com/london/film/amazon-primeThe Best London Shows On Amazo...
http://londonist.com/london/film/amazon-primeBy M@
http://londonist.com/londo...ort/women-tfl-transport-for-londonIn Pictures: The Women Who Kee...
http://londonist.com/londo...ort/women-tfl-transport-for-londonBy Londonist
http://londonist.com/londo...and-drink/zia-lucia-aldgate-reviewZia Lucia's Pizza Is So Delici...
http://londonist.com/londo...and-drink/zia-lucia-aldgate-reviewBy Harry Rosehill
http://londonist.com/londo...ws/londonist-au-revoir-not-goodbyeLondonist Is Going Away For A ...
http://londonist.com/londo...ws/londonist-au-revoir-not-goodbyeBy Londonist
http://londonist.com/londo...ure-livestream-youtube-coronavirusGresham College Is Live Stream...
http://londonist.com/londo...ure-livestream-youtube-coronavirusBy Laura Reynolds
http://londonist.com/londo...at-will-happen-when-london-repoens10 Things That Will Happen Whe...
http://londonist.com/londo...at-will-happen-when-london-repoensBy Harry Rosehill
http://londonist.com/londo...20-bringing-you-the-best-of-londonLondonist In Your Living Room ...
http://londonist.com/londo...20-bringing-you-the-best-of-londonBy Londonist
http://londonist.com/londo.../virtual-tour-museums-of-the-world23 Of The World's Most Marvell...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://twitter.com/londonistFollow @londonist
http://www.londonistltd.com/Advertise with us
http://www.londonistltd.comLondonist Ltd.
https://plus.google.com/u/1/111770006865407062732Google Plus

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
18 18 0

Excellent! all images are associated with an ALT value.

Image URL - 18
https://assets.londonist.c...s/2020/03/i300x150/nathan-lee-suqbe2cm7bm-unsplash.jpgExplore Art Galleries Around T...
https://assets.londonist.com/uploads/2020/03/i300x150/werewolf_in_london.jpgThe Best London Shows On Amazo...
https://assets.londonist.com/uploads/2020/03/i300x150/sherelle.jpgIn Pictures: The Women Who Kee...
https://assets.londonist.c...020/03/i300x150/74_zia_lucia_200207__haydonperrior.jpgZia Lucia's Pizza Is So Delici...
https://assets.londonist.com/uploads/2020/03/i300x150/pint_shaun.jpgLondonist Is Going Away For A ...
https://assets.londonist.c...0/90430394_10159598546924942_1289663548095463424_o.jpgGresham College Is Live Stream...
https://assets.londonist.c.../03/i300x150/sara-groblechner-jxs1trfvdt8-unsplash.jpg10 Things That Will Happen Whe...
https://assets.londonist.c...ploads/2020/03/i300x150/tate-kids-make-marbling233.jpgLondonist In Your Living Room ...
https://assets.londonist.com/uploads/2020/03/i300x150/gugong.jpg23 Of The World's Most Marvell...
https://assets.londonist.com/uploads/2018/01/i300x150/shutterstock_627032672.jpg5 Ways Coronavirus Could Chang...
https://assets.londonist.com/uploads/2020/03/i300x150/compassion_london.jpegLondonist In Your Living Room ...
https://assets.londonist.c.../uploads/2020/03/i300x150/29328154376_5c20d81055_k.jpgLast Orders: An Ode To London'...
https://assets.londonist.c...0/90330179_10157053532909212_8581162005333803008_o.jpgWatch Dazzling Dance Performan...
https://assets.londonist.com/uploads/2020/03/i300x150/hoopla_improv.jpgThis Comedy Theatre Is Doing O...
https://assets.londonist.com/uploads/2020/03/i300x150/waterloo_sunset.jpgClassic London Songs That Don'...
https://assets.londonist.com/uploads/2020/03/i300x150/image0.jpegRestaurants, Bars And Shops Do...
https://assets.londonist.c...loads/2020/03/i300x150/londoneye_social_distancing.jpgLondonist In Your Living Room ...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
7 1 8

You have 7 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-65258-3 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 620
  Facebook Shares 1,102
  Facebook Comments 458
  Tweets 730
  LinkedIn 15

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/pages/Londonist/18658326042
Twitter Accounthttps://twitter.com/londonist
Google+ Pagehttps://plus.google.com/u/1/111770006865407062732


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site londonist.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
79,189th most visited website in the world.
3,422th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - handpicked.org) hosted on the same server as londonist.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
16 years, 68 days old ( 1st registered on : 2004-01-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 297 days from today ( expires on : 2021-01-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
londonist.com ( 13 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2004-01-27 2020-01-28 2021-01-27
16 years, 68 days old 0 years, 67 days ago 0 years, 297 days from today
16 years, 68 days old

Domain Name Servers used by londonist.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 297 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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