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mercurynews.com favicon mercurynews.com

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend8
Oct 28, 2019 12:20 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site mercurynews.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Move the 9 inline css components to an external style sheet file.
  • ...     22
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Detailed Reviews

Related Category
Most related categories of this website.

archive   art   comics   dog   sports   stories   television   video  

Title
The Mercury News - Bay Area news, sports, business, entertainment, lifestyle and commentary

Words count: 12    Unique Words: 12    Length: 91 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Mercury News is the leading source of breaking news, local news, sports, business, entertainment, lifestyle and opinion for Silicon Valley, San Francisco Bay Area and beyond

Words count: 27    Length: 177 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Mercury News - Bay Area news, sports, business, ... www.mercurynews.com/
The Mercury News is the leading source of breaking news, local news, sports, business, entertainment, lifestyle and opinion for Silicon Valley, San ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

area  bay  burning  business  california  city  clara  closes  college  county  entertainment  ers  evacuations  francisco  high  jose  kincade  lead  letter  lifestyle  local  loss  map  movie  news  oakland  obituaries  opinion  place  play  power  san  santa  shooting  shutoff  sports  strong  subscribe  warriors  winds 

Top 20 Keywords
Total Terms Count: 1,088

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 31 2.85%
sports 19 1.75%
bay 18 1.65%
area 15 1.38%
san 14 1.29%
county 14 1.29%
winds 13 1.19%
obituaries 9 0.83%
shutoff 9 0.83%
opinion 8 0.74%
jose 7 0.64%
kincade 7 0.64%
santa 7 0.64%
warriors 6 0.55%
entertainment 6 0.55%
letter 6 0.55%
burning 6 0.55%
lifestyle 5 0.46%
evacuations 5 0.46%
place 5 0.46%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
113092950070064

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The Mercury News

<H2>

(13)
Breaking News
Most Popular
Sports
Real Estate
Photos & Videos
Dems in Congress demand update on Interior wild horse plans
Kincade Fire: Wind-whipped blaze grows to 54,000 acres, as more flee Sonoma County
PG&E shutoff: Strong winds coming Tuesday could lead to new round of shutoffs
Did 49ers’ Emmanuel Sanders enjoy his 25-yard debut?
Crime & Courts
Business
Lifestyle
Opinion

<H4>

(9)
Kincade Fire: Wind-whipped blaze grows to 54,000 acres, as more flee Sonoma County
How did the California Dream become hot, dry dystopia?
PG&E shutoff: Strong winds coming Tuesday could lead to new round of shutoffs
Sharks suffer another ugly loss to Senators; Is this rock bottom?
Which Bay Area city ranks in top ten of best baseball cities?
2 dead, 12 injured in shooting at college party in Texas
Average US price of gas drops 4 cents per gallon
Can you pass our ‘Harry Potter’ quiz?
Letter: Reminder to pray for RBG’s long life on Supreme Court
<H5>
(29)
Google v. Apple: While one takes on the housing crisis, the other stands back
Photos: Winds force power shutdowns for 2 million; fire closes I-80 in Bay Area
Four fires burn back to back in East Contra Costa County
Bishop O’Dowd grad Joe Ross starts World Series Game 5 for Nationals
Five penalties that cost the Raiders in 27-24 loss to Houston
6 thoughts from the Warriors’ 120-92 loss to the Thunder
Downtown Palo Alto’s new fitness center
Savory Kitchen preps new Silicon Valley location
This Bay Area city is the safest in California
Argentine incumbent concedes defeat in presidential vote
Watch all four of 49ers RB Tevin Coleman’s touchdowns today
Fires shut down I-80, cause several evacuations in the East Bay
Tennis club burns as firefighters battle Lafayette grass fire
Warriors blown out by Thunder 120-92, start season 0-2
Final: Texans 27, Raiders 24, Studs and Duds
Photos: Winds force power shutdowns for 2 million; fire closes I-80 in Bay Area
49ers 51, Panthers 13: Studs and duds — Bosa, Coleman key rout
Santa Clara: Robbery mistaken for shooting at Great America
San Jose: One killed, one injured in downtown shooting
Santa Cruz: Felon arrested, 10 stolen vehicles recovered, shotgun seized
For an encore, ‘Joker’ is No. 1 again at the box office
PG&E shutoff: More than 2 million are without power, officials say
Problem Solved: Hansons is fighting me over siding disaster
First Look: Inside longtime Chez Panisse chef’s new casual Oakland restaurant
Marshawn Lynch’s East Bay eatery to be featured on series ‘Bar Rescue’
‘Rocky Horror’ — the play — is a hot ticket in Bay Area
Letter: The contraband cigarettes no worse than billions sold legally
Letter: Facebook still sees Bay Area as home for future employees
Letter: New rules governing state water based on latest science
<H6>
(5)
PG&E shutoff: Strong winds coming Tuesday could lead to new round of shutoffs
PG&E power shutdown: What’s open, what’s closed in the Bay Area
Ask Amy: I’m hiding a secret from the man I want to marry
Lowering the boom: Fremont police warn residents against using fireworks
Dems in Congress demand update on Interior wild horse plans
<I> (7)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
24.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.mercurynews.com/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://mercurynews.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://mercurynews.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 1,383.53 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.91 s 0.06 s 0.06 s 0.01 s 4.43 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
55 Kb (55,341 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
55 Kb (55,341 bytes) 8 Kb (8,250 bytes) 47 Kb (47,091 bytes) 17.52 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.mercurynews.com/ and http://mercurynews.com are resolved to the same url :https://www.mercurynews.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://checkout.mercurynews...uct7?g2i_source=nav&g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews...2i_source=header&g2i_medium=link&g2i_campaign=header
https://checkout.mercurynews...uct7?g2i_source=nav&g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews...2i_source=footer&g2i_medium=link&g2i_campaign=Footer
https://checkout.mercurynews...2i_source=footer&g2i_medium=link&g2i_campaign=Footer


You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://checkout.mercurynews...g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews..._medium=link&g2i_campaign=header
https://checkout.mercurynews...g2i_medium=link&g2i_campaign=nav
https://checkout.mercurynews..._medium=link&g2i_campaign=Footer
https://checkout.mercurynews..._medium=link&g2i_campaign=Footer


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
326 29 355


Too many links (355), it may be considered as spam!

Internal Links (link to pages within this domain) - 326
URL Anchor Text
https://www.mercurynews.com/news/News
https://www.mercurynews.com/news/News
https://www.mercurynews.com/latest-headlines/Latest Headlines
https://www.mercurynews.com/business/Business
https://www.mercurynews.com/business/real-estate/Real Estate News
https://www.mercurynews.com/news/california-news/California News
https://www.mercurynews.com/news/crime-courts/Crime & Courts
https://www.mercurynews.com/news/environment-science/Environment & Science
https://www.mercurynews.com/news/nation-world/Nation & World
https://www.mercurynews.com/news/transportation/Transportation
https://www.mercurynews.com/news/politics/Politics
https://www.mercurynews.com/business/technology/Technology
https://www.mercurynews.com/tag/mr-roadshow/Mr. Roadshow
https://www.mercurynews.com/news/education/Education
https://www.mercurynews.com/news/health/Health
http://mercurynews.com/#0Local
http://mercurynews.com/location/california/bay-area/Bay Area
https://www.mercurynews.com/...bay/santa-clara-county/san-jose/San Jose
https://www.mercurynews.com/...ea/south-bay/santa-clara-county/Santa Clara County
http://mercurynews.com/locat...n/california/bay-area/peninsula/Peninsula
https://www.mercurynews.com/...area/peninsula/san-mateo-county/San Mateo County
https://www.mercurynews.com/...ay-area/east-bay/alameda-county/Alameda County
https://www.mercurynews.com/...rea/south-bay/santa-cruz-county/Santa Cruz County
https://www.mercurynews.com/tag/around-town/Sal Pizarro
https://www.mercurynews.com/opinion/Opinion
https://www.mercurynews.com/opinion/Opinion
http://mercurynews.com/opinion/editorials/Editorials
http://mercurynews.com/tag/opinion-columnists/Opinion Columnists
http://mercurynews.com/opinion/letters/Letters to the Editor
https://www.mercurynews.com/opinion/commentary/Commentary
http://mercurynews.com/tag/cartoons/Cartoons
http://mercurynews.com/tag/endorsements/Election Endorsements
https://www.mercurynews.com/sports/Sports
https://www.mercurynews.com/sports/Sports
https://www.mercurynews.com/sports/san-francisco-49ers/San Francisco 49ers
https://www.mercurynews.com/sports/san-francisco-giants/San Francisco Giants
https://www.mercurynews.com/sports/golden-state-warriors/Golden State Warriors
https://www.mercurynews.com/sports/oakland-raiders/Oakland Raiders
https://www.mercurynews.com/sports/oakland-athletics/Oakland Athletics
https://www.mercurynews.com/sports/san-jose-sharks/San Jose Sharks
https://www.mercurynews.com/sports/san-jose-earthquakes/San Jose Earthquakes
https://www.mercurynews.com/sports/college-sports/College Sports
http://mercurynews.com/tag/pac-12-hotline/Pac-12 Hotline
https://www.mercurynews.com/sports/high-school-sports/High School Sports
https://www.mercurynews.com/sports/other-sports/Other Sports
https://www.mercurynews.com/sports/columnists/Sports Columnists
https://www.mercurynews.com/blogs/Sports Blogs
https://www.mercurynews.com/sports/sports-podcasts/Sports Podcasts
http://stats.mercurynews.com/gamematchupsScores and Standings
https://www.mercurynews.com/entertainment/Entertainment
https://www.mercurynews.com/entertainment/Entertainment
https://www.mercurynews.com/lifestyle/Lifestyle
https://www.mercurynews.com/tag/celebrities/Celebrities
https://www.mercurynews.com/entertainment/television/Television
https://www.mercurynews.com/entertainment/movies/Movies
https://www.mercurynews.com/entertainment/music/Music
https://www.mercurynews.com/entertainment/theater-arts/Theater & Arts
https://www.mercurynews.com/lifestyle/eat-drink/Eat & Drink
https://www.mercurynews.com/lifestyle/pets-animals/Pet Pal Connection
https://www.mercurynews.com/lifestyle/relationships-advice/Relationships & Advice
https://www.mercurynews.com/lifestyle/travel-play/Travel & Play
http://movies.mercurynews.comMovie Listings
https://www.mercurynews.com/comics/Comics
https://www.mercurynews.com/horoscopes/Horoscopes
https://www.mercurynews.com/puzzle-games/Puzzles and Games
https://www.mercurynews.com/news/obituaries/Obituaries
https://www.mercurynews.com/news/obituaries/Obituaries
https://checkout.mercurynews...g2i_medium=link&g2i_campaign=navSUBSCRIBE NOW
https://www.mercurynews.comThe Mercury News
https://www.mercurynews.com/tag/weather/Weather
https://myaccount.mercurynews.com/Manage Subscription
http://www.mercurynews.com/newsletters/Sign Up for Newsletters
https://checkout.mercurynews..._medium=link&g2i_campaign=headerSUBSCRIBE NOW
https://www.mercurynews.com/news/News
https://www.mercurynews.com/news/News
https://www.mercurynews.com/latest-headlines/Latest Headlines
https://www.mercurynews.com/business/Business
https://www.mercurynews.com/business/real-estate/Real Estate News
https://www.mercurynews.com/news/california-news/California News
https://www.mercurynews.com/news/crime-courts/Crime & Courts
https://www.mercurynews.com/news/environment-science/Environment & Science
https://www.mercurynews.com/news/nation-world/Nation & World
https://www.mercurynews.com/news/transportation/Transportation
https://www.mercurynews.com/news/politics/Politics
https://www.mercurynews.com/business/technology/Technology
https://www.mercurynews.com/tag/mr-roadshow/Mr. Roadshow
https://www.mercurynews.com/news/education/Education
https://www.mercurynews.com/news/health/Health
http://mercurynews.com/#0Local
http://mercurynews.com/location/california/bay-area/Bay Area
https://www.mercurynews.com/...bay/santa-clara-county/san-jose/San Jose
https://www.mercurynews.com/...ea/south-bay/santa-clara-county/Santa Clara County
http://mercurynews.com/locat...n/california/bay-area/peninsula/Peninsula
https://www.mercurynews.com/...area/peninsula/san-mateo-county/San Mateo County
https://www.mercurynews.com/...ay-area/east-bay/alameda-county/Alameda County
https://www.mercurynews.com/...rea/south-bay/santa-cruz-county/Santa Cruz County
https://www.mercurynews.com/tag/around-town/Sal Pizarro
https://www.mercurynews.com/opinion/Opinion
https://www.mercurynews.com/opinion/Opinion
http://mercurynews.com/opinion/editorials/Editorials
...

External Links (link to pages on other websites) - 29
URL Anchor Text
http://www.siliconvalley.comSiliconValley.com
http://thecannifornian.comThe Cannifornian
https://www.pediment.com/pro...gn=golden_state_warriors_2017_18Warriors 2018 Book
https://www.legacy.com/obituaries/mercurynews/Local Obituaries
https://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
http://mercurynews.ca.newsmemory.com/Today’s E Edition
http://www.siliconvalley.comSiliconValley.com
http://thecannifornian.comThe Cannifornian
https://www.pediment.com/pro...gn=golden_state_warriors_2017_18Warriors 2018 Book
https://www.legacy.com/obituaries/mercurynews/Local Obituaries
https://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
https://facebook.com/mercurynewsFacebook
https://twitter.com/mercnewsTwitter
https://instagram.com/mercnewsInstagram
http://mercurynews.ca.newsmemory.com/Today’s e-Edition
http://marketplace.bayareanewsgroup.com/marketplace/Classifieds
http://www.norcaldrives.com/Marketplace
http://www.bayareanewsgroup.com/topworkplaces/Top Work Places
http://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
http://bang.theadhawk.com/bang-adportal/legals/index.htmlPlace a Legal Ad
https://www.digitalfirstmedia.com/advertise-with-us/MNG Network Advertising
http://capublicnotice.com/Public Notices
https://www.medianewsgroup.com/copyright/Copyright © 2019 MediaNews Gro...
https://www.medianewsgroup.com/privacy-policy/Privacy Policy
https://www.medianewsgroup.com/terms-of-use/Terms of Use
https://www.medianewsgroup.com/cookie-policy/Cookie Policy
https://www.medianewsgroup.com/arbitration/Arbitration
https://vip.wordpress.com/Powered by WordPress.com VIP
http://www.bayareanewsgroup.comBay Area News Group

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
1 1 0


Excellent! all images are associated with an ALT value.

Image URL - 1
URL ALT Text
https://www.mercurynews.com/...lugins/jetpack/modules/sharedaddy/images/loading.gifloading


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 3 8


You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://www.mercurynews.com/...oSEck0JUJVuiKLXnTCGmM6knEZZIfXMon912133su+1+cwOw6ZVPstylesheettext/css
https://fonts.googleapis.com...T+Sans%3A400%2C400italic%2C700%2C700italic&ver=5.2.4stylesheettext/css
https://www.mercurynews.com/...ent/mu-plugins/jetpack/css/jetpack.css?m=1565296320gstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
57 20 77


Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type
https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.jstext/javascript
https://www.mercurynews.com/...KtbPQuLopqQV6GUV6+gTrQOo2j7X1tDU2NLCxMzYyDQLAKxNJsU=text/javascript
https://www.gstatic.com/firebasejs/5.7.0/firebase-app.js?ver=5.2.4text/javascript
https://www.gstatic.com/firebasejs/5.7.0/firebase-messaging.js?ver=5.2.4text/javascript
https://www.mercurynews.com/...eW8jN/DTMIpXH1gsBWCpB/f0r2sTUr3MaeqM6Qc9Gm3iDahRMWQ=text/javascript
https://cdn.blueconic.net/digitalfirstmedia.jstext/javascript
https://prodmg2.blob.core.wi.../mng/bang/MG2Widget-newsletterwidget-nojquery.min.jstext/javascript
https://www.mercurynews.com/...ugins/loader-wp-v.1.0/static/loader.min.js?ver=1.0.0text/javascript
https://www.googletagservices.com/tag/js/gpt.js
https://www.google.com/recaptcha/api.js?hl=en_UStext/javascript
https://www.mercurynews.com/...ins/photonfill/vendor/lazysizes.min.js?m=1539846325jtext/javascript
https://www.mercurynews.com/wp-content/themes/wp-mason/static/js/ads.js?ver=1.0text/javascript
https://assets.digitalfirstm.../js/common.de550957104750b52e42.chunk.min.js?ver=1.0text/javascript
https://assets.digitalfirstm...c/js/mercurynews.de550957104750b52e42.min.js?ver=1.0text/javascript
https://www.mercurynews.com/...hemes/wp-mason/static/js/global.min.js?m=1539846325gtext/javascript
https://s.ntv.io/serve/load.jstext/javascript
https://imasdk.googleapis.com/js/sdkloader/ima3.jstext/javascript
https://www.mercurynews.com/wp-includes/js/wp-embed.min.js?m=1571091595gtext/javascript
https://stats.wp.com/e-201944.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.mercurynews.com/blogs/Sports Blogs


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
344
Excellent! You do have a lot of root domains (344) linked to your site mercurynews.com.

344
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 442
  Facebook Shares 713
  Facebook Comments 423
  Tweets 2
  LinkedIn 126

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/mercurynews
Twitter Accounthttps://twitter.com/mercnews
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site mercurynews.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,902th most visited website in the world.
1,535th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (56 - usmagazine.com, venturebeat.com, denverpost.com, mercurynews.com, grantland.com, bostonherald.com, 9to5mac.com, hip2save.com, ocregister.com, motherjones.com, thepioneerwoman.com, alistapart.com, laughingsquid.com, nielsen.com, indiewire.com, twincities.com, capgemini.com, dnainfo.com, dailycamera.com, pe.com, dailynews.com, rionegro.com.ar, people-press.org, consequenceofsound.net, wikimediafoundation.org, contracostatimes.com, pewinternet.org, macdailynews.com, pewresearch.org, intouchweekly.com, reviewjournal.com, brookings.edu, 9to5google.com, marinij.com, democrats.org, pewforum.org, dailybreeze.com, mensjournal.com, beautypedia.com, journalism.org, pewglobal.org, goldderby.com, sbsun.com, trueventures.com, pewsocialtrends.org, insidehook.com, twistmagazine.com, journalists.org, minnpost.com, orovillemr.com, mensfitness.com, fusion.net, electrek.co, techprep.org, theundefeated.com, pleasanthillsgc.com) hosted on the same server as mercurynews.com (ip : 192.0.66.2).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.0.66.2) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 86 days old ( 1st registered on : 1996-08-19 )

excellent, the domain age is old enough.

Domain Expires
0 years, 276 days from today ( expires on : 2020-08-17 )

domain is expiring in less than a year.

Domain Info
mercurynews.com ( 15 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1996-08-19 2019-08-14 2020-08-17
23 years, 86 days old 0 years, 92 days ago 0 years, 276 days from today
23 years, 86 days old


Domain Name Servers used by mercurynews.com
DNS Name IP Address
ns1.bur.qwest.net63.150.72.4
ns1.ewr.qwest.net208.44.130.120
ns1.iad.qwest.net63.150.72.4
ns1.jsv.qwest.net208.44.130.120


Domain is going to expire in less than a year time (0 years, 276 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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