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nordstrom.com favicon nordstrom.com

Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend7
Oct 19, 2019 10:34 PM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 224 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

accessories   deals   fashion   inspiration   jewelry   shoes   shop   wars  

Title
Nordstrom Online & In Store: Shoes, Jewelry, Clothing, Makeup, Dresses

Words count: 9    Unique Words: 9    Length: 70 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Free shipping. Free returns. All the time. Shop online for shoes, clothing, jewelry, dresses, makeup and more from top brands. Make returns in store or by mail.

Words count: 27    Length: 160 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Nordstrom Online & In Store: Shoes, Jewelry, Clothing, ... www.nordstrom.com/
Free shipping. Free returns. All the time. Shop online for shoes, clothing, jewelry, dresses, makeup and more from top brands. Make returns in store or by ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
nordstrom

Words count: 1    Length: 9 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (1/1)
nordstrom 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

baby  beauty  brands  brandsshop  clothing  clothingdesigner  collection  cover  create  designer  estée  exclusive  explore  fashion  free  gifts  hometown  house  jewelry  kid  makeup  nordstrom  online  purpose  release  returns  seattle  services  shipping  shoes  shoesdesigner  shop  sizes  sole  store  style  team  time  tips  walker 

Top 20 Keywords
Total Terms Count: 813

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
sizes 12 1.48%
fashion 10 1.23%
designer 7 0.86%
nordstrom 7 0.86%
beauty 7 0.86%
kid 7 0.86%
brands 6 0.74%
tips 6 0.74%
style 6 0.74%
walker 5 0.62%
free 5 0.62%
exclusive 5 0.62%
shop 4 0.49%
shoesdesigner 4 0.49%
baby 4 0.49%
shoes 4 0.49%
makeup 3 0.37%
gifts 3 0.37%
cover 3 0.37%
clothingdesigner 3 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
04132700000023166

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(4)
Women's New Arrivals

<H3>

(132)
Customer Service
About Us
Services
Nordstrom, Inc.
Designer New Arrivals
A Q&A with Hip-Hop Stylist Misa Hylton
Fall Fashion
Meet Our VP of Men's Fashion, Sam Lobban
Nordstrom NYC
Designer Brands
Women
Kids
SPACE: Emerging & Advanced Designer
SPACE: Emerging & Advanced Designer Brands
New Arrivals
Holiday Gifts
Nordstrom x Nike
Nordstrom Made
Nordstrom NYC
Pop-In: Everlane
Sustainable Style
Topshop & Trend
UGG Shop
Women's Brands
Women's Fashion Tips & How-Tos
Women's Looks
Shop by Occasion
Clothing
Shoes
Handbags
Jewelry
Accessories
New Arrivals
Bestsellers
Holiday Gifts
Men's Brands
Men's Fashion Tips & How-Tos
Men's Looks
New Concepts: 1017 ALYX 9SM
Nordstrom x Nike
Nordstrom Made
Pop-In: Everlane
Sustainable Style
Topman & Men's Trend
UGG Shop
Shop by Occasion
Clothing
Shoes
Accessories
Designer
Big & Tall
Grooming & Cologne
New Arrivals
All Kids' Shoes
Designer
Halloween Shop
Holiday Gifts
Kids' Brands
Kids' Looks
Maternity
Nordstrom Made
Special Occasions
Sustainable Style
Toy Shop
UGG Shop
Girls
Girls' Shoes
Boys
Boys' Shoes
Baby
Baby & Walker Shoes
Baby Gear & Essentials
New Arrivals
Candy Shop
Christmas & Holiday Decor
Havenly Interior Design Services
Holiday Gifts
Home Brands
Home Looks
Nordstrom Made
Pet Accessories
Sustainable Style
The White Company
Bedding
Bath
Baby & Kids
Holiday Decor
Home Decor
Furniture
Tabletop & Kitchen
Electronic & Tech Accessories
Luggage & Travel
Gifts
Gift Occasions
New Arrivals
Gifts with Purchase
Allure Best of Beauty 2019
Beauty Looks
Beauty Services, Stylists & Videos
Bestsellers
Gifts & Value Sets
...

<H4>

(7)
<STRONG> (23)Choose a Free Gift
Find Your New Faves
Looking Sharp
Big Style for Little Feet
Golden Goose Purestar Collection
Levi's x Justin Timberlake
Gal Meets Glam
slip for beauty sleep
UGG: Classic Revolution
Sneaker Release Calendar
Fashion access. Exclusive services. Amazing events.
Buy Online & Pick Up in Store
Onsite Alterations
The Nordy Club
Style Experts
Sustainable Style & You
Style Guide
Create a Wardrobe You Love with Trunk Club
Customer Service
About Us
Services
Nordstrom, Inc.
Free shipping. Free returns.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://nordstrom.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://nordstrom.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.18 seconds - 401.94 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.34 s 0.08 s 0.07 s 0.02 s 5.79 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
72 Kb (72,350 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
72 Kb (72,350 bytes) 10 Kb (10,049 bytes) 62 Kb (62,301 bytes) 16.13 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
224 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.nordstrom.com and http://nordstrom.com are resolved to the same url :https://shop.nordstrom.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://nordstrom.com/c/nor..._sp=merch-_-multi_10692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor..._sp=merch-_-multi_10692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/brand..._sp=merch-_-multi_10692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor..._sp=merch-_-multi_10692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor..._sp=merch-_-multi_10692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/brand..._sp=merch-_-multi_10692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/new...m_sp=merch-_-corp_10238_oj010883-_-hp_corp_p99_details
http://nordstrom.com/c/new...m_sp=merch-_-corp_10238_oj010883-_-hp_corp_p99_details
http://nordstrom.com/brand...sp=merch-_-beauty_10535_oj010873-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...sp=merch-_-beauty_10535_oj010873-_-mowhp_corp_p99_shop
http://nordstrom.com/c/est...merch-_-beauty_10535_oj010873-_-mowhp_corp_p99_details
http://nordstrom.com/c/wom...5&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p04_shop
http://nordstrom.com/c/wom...5&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p04_shop
http://nordstrom.com/c/men...v&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p05_shop
http://nordstrom.com/c/men...v&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p05_shop
http://nordstrom.com/c/all...i&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...i&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/brand..._sp=merch-_-multi_10358_oj010823-_-mowhp_corp_p99_shop
http://nordstrom.com/brand..._sp=merch-_-multi_10358_oj010823-_-mowhp_corp_p99_shop
http://nordstrom.com/c/hal..._sp=merch-_-multi_10358_oj010823-_-mowhp_corp_p99_shop
http://nordstrom.com/c/pop...m_sp=merch-_-corp_9994_oj010373-_-mowhp_corp_p99_guide
http://nordstrom.com/c/pop...m_sp=merch-_-corp_9994_oj010373-_-mowhp_corp_p99_guide
http://nordstrom.com/c/des...e&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/des...e&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/men...cm_sp=merch-_-men_10829_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/men...cm_sp=merch-_-men_10829_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/wom...cm_sp=merch-_-wap_10792_oj010821-_-mowhp_corp_p99_shop
http://nordstrom.com/c/wom...cm_sp=merch-_-wap_10792_oj010821-_-mowhp_corp_p99_shop
http://nordstrom.com/c/all...u&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/all...u&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/brand...cm_sp=merch-_-wap_10809_oj011015-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...cm_sp=merch-_-wap_10809_oj011015-_-mowhp_corp_p99_shop
http://nordstrom.com/c/sne...7&cm_sp=merch-_-corp_9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/sne...7&cm_sp=merch-_-corp_9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/wom...7&cm_sp=merch-_-corp_9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/men...7&cm_sp=merch-_-corp_9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/nor...m_sp=merch-_-corp_10766_oj010436-_-hp_corp_p10_details
http://nordstrom.com/c/nor...m_sp=merch-_-corp_10766_oj010436-_-hp_corp_p10_details
https://secure.nordstrom.c...0&cm_sp=merch-_-corp_10766_oj010436-_-hp_corp_p10_info
http://nordstrom.com/c/shi...p_p99_details&#anchor-link-buy-online-pick-up-in-store
http://nordstrom.com/c/shi...p_p99_details&#anchor-link-buy-online-pick-up-in-store
http://nordstrom.com/c/alt...erch-_-corp_7871_j010438-_-freelayout_corp_p99_details
http://nordstrom.com/c/alt...erch-_-corp_7871_j010438-_-freelayout_corp_p99_details
http://nordstrom.com/c/nor...ch-_-corp_7930_oj010439-_-freelayout_corp_p99_details&
http://nordstrom.com/c/nor...ch-_-corp_7930_oj010439-_-freelayout_corp_p99_details&
http://nordstrom.com/c/per...ch-_-corp_7871_oj010438-_-freelayout_corp_p99_details&
http://nordstrom.com/c/per...ch-_-corp_7871_oj010438-_-freelayout_corp_p99_details&
http://nordstrom.com/c/wom...i&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...2&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/men...z&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/wom...i&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...2&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/men...z&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...2&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...b&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...u&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...2&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...b&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all...u&cm_sp=merch-_-corp_10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/sus...cm_sp=merch-_-corp_10341_oj011168-_-hp_corp_p99_shopa&
http://nordstrom.com/c/sus...cm_sp=merch-_-corp_10341_oj011168-_-hp_corp_p99_shopa&
http://nordstrom.com/c/res...cm_sp=merch-_-corp_10341_oj011168-_-hp_corp_p99_shopb&
http://nordstrom.com/c/giv...cm_sp=merch-_-corp_10341_oj011168-_-hp_corp_p99_shopc&
http://nordstrom.com/c/nor...&cm_sp=merch-_-corp_10341_oj011168-_-hp_corp_p99_info&
http://nordstrom.com/c/sty...merch-_-multi_10144_oj010436-_-freelayout_all_p99_shop
http://nordstrom.com/c/sty...merch-_-multi_10144_oj010436-_-freelayout_all_p99_shop
http://nordstrom.com/c/cus...corp-_-corp_CustomerService-_-globalfooternav_custserv
http://nordstrom.com/c/cus...orp-_-corp_CustomerService-_-globalfooternav_contactus
http://nordstrom.com/c/shi...rp-_-corp_CustomerService-_-globalfooternav_shipmethod
http://nordstrom.com/c/ret...corp-_-corp_CustomerService-_-globalfooternav_retexchg
http://nordstrom.com/c/pro...orp-_-corp_CustomerService-_-globalfooternav_prorecall
http://nordstrom.com/c/abo...er&cm_sp=corp-_-corp_AboutUs-_-globalfooternav_aboutus
http://nordstrom.com/store...m_sp=corp-_-corp_AboutUs-_-globalfooternav_stlocations
http://nordstrom.com/c/nor...ter&cm_sp=corp-_-corp_AboutUs-_-globalfooternav_Ncares
http://nordstrom.com/c/sit...sp=corp-_-corp_MoreToExplore-_-globalfooternav_sitemap
https://cloud.eml.nordstro...p-_-corp_socialmedia-_-globalfooternav_getemailupdates
http://nordstrom.com/c/ser...&cm_sp=corp-_-corp_Services-_-globalfooternav_services
http://nordstrom.com/c/nor...sp=corp-_-corp_MoreToExplore-_-globalfooternav_rewards
http://nordstrom.com/creditcard/entry?cc=FV2001
http://nordstrom.com/c/per...sp=corp-_-corp_MoreToExplore-_-globalfooternav_stylist
http://nordstrom.com/c/alterations?origin=footer
http://nordstrom.com/c/spa-nordstrom-shop?origin=footer
http://nordstrom.com/c/nor...m_sp=corp-_-corp_AboutUs-_-globalfooternav_restaurants
https://shop.giftcard.nordstrom.com/store/buy/recipient?ref=browser_footer
http://nordstrom.com/c/can...ter&cm_sp=corp-_-corp_AboutUs-_-globalfooternav_canada
http://investor.nordstrom.com/phoenix.zhtml?c=93295&p=irol-irhome&origin=footer
http://press.nordstrom.com/phoenix.zhtml?c=211996&p=irol-overview&origin=footer
http://nordstrom.com/c/nor...m_sp=corp-_-corp_CustomerService-_-globalfooternav_app
http://nordstrom.com/c/soc...orp-_-corp_socialmedia-_-globalfooternav_connectwithus
http://nordstrom.com/c/nor...=corp-_-corp_legal-_-globalfooternav_yourprivacyrights
http://nordstrom.com/c/ter...corp-_-corp_legal-_-globalfooternav_termsandconditions
http://nordstrom.com/c/nor...av_interestbasedads#anchor-link-online-ads-third-party
http://nordstrom.com/c/nor...corp_legal-_-globalfooternav_californiasupplychainsact
https://shop.nordstrom.com...rp_freeshipping-_-swptcos_info&origin=header-top-promo
http://nordstrom.com/?origin=tab-logo
http://nordstrom.com/c/des...r-collections?origin=topnav&breadcrumb=Home%2fDesigner
http://nordstrom.com/c/women?origin=topnav&breadcrumb=Home%2fWomen
http://nordstrom.com/c/men?origin=topnav&breadcrumb=Home%2fMen
http://nordstrom.com/c/baby-kids?origin=topnav&breadcrumb=Home%2fKids
http://nordstrom.com/c/bed...e-decor?origin=topnav&breadcrumb=Home%2fHome+%26+Gifts
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/new...238_oj010883-_-hp_corp_p99_details
http://nordstrom.com/c/new...238_oj010883-_-hp_corp_p99_details
http://nordstrom.com/brand...535_oj010873-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...535_oj010873-_-mowhp_corp_p99_shop
http://nordstrom.com/c/est..._oj010873-_-mowhp_corp_p99_details
http://nordstrom.com/c/wom..._10766_oj010436-_-hp_corp_p04_shop
http://nordstrom.com/c/wom..._10766_oj010436-_-hp_corp_p04_shop
http://nordstrom.com/c/men..._10766_oj010436-_-hp_corp_p05_shop
http://nordstrom.com/c/men..._10766_oj010436-_-hp_corp_p05_shop
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/brand...358_oj010823-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...358_oj010823-_-mowhp_corp_p99_shop
http://nordstrom.com/c/hal...358_oj010823-_-mowhp_corp_p99_shop
http://nordstrom.com/c/pop...94_oj010373-_-mowhp_corp_p99_guide
http://nordstrom.com/c/pop...94_oj010373-_-mowhp_corp_p99_guide
http://nordstrom.com/c/des..._10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/des..._10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/men...829_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/men...829_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/wom...792_oj010821-_-mowhp_corp_p99_shop
http://nordstrom.com/c/wom...792_oj010821-_-mowhp_corp_p99_shop
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/brand...809_oj011015-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...809_oj011015-_-mowhp_corp_p99_shop
http://nordstrom.com/c/sne..._9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/sne..._9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/wom..._9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/men..._9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/nor...766_oj010436-_-hp_corp_p10_details
http://nordstrom.com/c/nor...766_oj010436-_-hp_corp_p10_details
https://secure.nordstrom.c..._10766_oj010436-_-hp_corp_p10_info
http://nordstrom.com/c/shi...r-link-buy-online-pick-up-in-store
http://nordstrom.com/c/shi...r-link-buy-online-pick-up-in-store
http://nordstrom.com/c/alt...0438-_-freelayout_corp_p99_details
http://nordstrom.com/c/alt...0438-_-freelayout_corp_p99_details
http://nordstrom.com/c/nor...439-_-freelayout_corp_p99_details&
http://nordstrom.com/c/nor...439-_-freelayout_corp_p99_details&
http://nordstrom.com/c/per...438-_-freelayout_corp_p99_details&
http://nordstrom.com/c/per...438-_-freelayout_corp_p99_details&
http://nordstrom.com/c/wom..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/men..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/wom..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/men..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/sus...0341_oj011168-_-hp_corp_p99_shopa&
http://nordstrom.com/c/sus...0341_oj011168-_-hp_corp_p99_shopa&
http://nordstrom.com/c/res...0341_oj011168-_-hp_corp_p99_shopb&
http://nordstrom.com/c/giv...0341_oj011168-_-hp_corp_p99_shopc&
http://nordstrom.com/c/nor...10341_oj011168-_-hp_corp_p99_info&
http://nordstrom.com/c/sty...oj010436-_-freelayout_all_p99_shop
http://nordstrom.com/c/sty...oj010436-_-freelayout_all_p99_shop
http://nordstrom.com/c/cus...Service-_-globalfooternav_custserv
http://nordstrom.com/c/cus...ervice-_-globalfooternav_contactus
http://nordstrom.com/c/shi...rvice-_-globalfooternav_shipmethod
http://nordstrom.com/c/ret...Service-_-globalfooternav_retexchg
http://nordstrom.com/c/pro...ervice-_-globalfooternav_prorecall
http://nordstrom.com/c/abo..._AboutUs-_-globalfooternav_aboutus
http://nordstrom.com/store...utUs-_-globalfooternav_stlocations
http://nordstrom.com/c/nor...p_AboutUs-_-globalfooternav_Ncares
http://nordstrom.com/c/sit...oExplore-_-globalfooternav_sitemap
https://cloud.eml.nordstro...-_-globalfooternav_getemailupdates
http://nordstrom.com/c/ser...ervices-_-globalfooternav_services
http://nordstrom.com/c/nor...oExplore-_-globalfooternav_rewards
http://nordstrom.com/c/per...oExplore-_-globalfooternav_stylist
http://nordstrom.com/c/nor...utUs-_-globalfooternav_restaurants
https://shop.giftcard.nord...e/buy/recipient?ref=browser_footer
http://nordstrom.com/c/can...p_AboutUs-_-globalfooternav_canada
http://nordstrom.com/c/nor...tomerService-_-globalfooternav_app
http://nordstrom.com/c/soc...ia-_-globalfooternav_connectwithus
http://nordstrom.com/c/nor...-globalfooternav_yourprivacyrights
http://nordstrom.com/c/ter...globalfooternav_termsandconditions
http://nordstrom.com/c/nor...anchor-link-online-ads-third-party
http://nordstrom.com/c/nor...ooternav_californiasupplychainsact
https://shop.nordstrom.com...ptcos_info&origin=header-top-promo
https://secure.nordstrom.c..._B-_-SI_SP_C&origin=tab&ReturnURL=
https://shop.nordstrom.com...10436-_-catpromo_des_persnav_shop&
https://shop.nordstrom.com...10436-_-catpromo_des_persnav_shop&
https://shop.nordstrom.com...en~60126782_60126784?origin=topnav
https://shop.nordstrom.com..._oj010436-_-catpromo_wmn_p99_shop&
https://shop.nordstrom.com..._oj010436-_-catpromo_wmn_p99_shop&
https://shop.nordstrom.com...en~60126782_60126783?origin=topnav
https://shop.nordstrom.com...0436-_-catpromo_all_persnav_shop&;
https://shop.nordstrom.com...0436-_-catpromo_all_persnav_shop&;
https://shop.nordstrom.com...6-_-catpromo_all_persnav_details&;
https://shop.nordstrom.com...6-_-catpromo_all_persnav_details&;
...


You have 109 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
669 13 682


Too many links (682), it may be considered as spam!

Internal Links (link to pages within this domain) - 669
URL Anchor Text
http://nordstrom.com/#skip-navigationSkip navigation
http://nordstrom.com/#skip-navigationMain content
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shopExplore Our Brands
http://nordstrom.com/brand...692_oj010436-_-mowhp_corp_p99_shopShop Now
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/nor...692_oj010436-_-mowhp_corp_p99_shopExplore Our Brands
http://nordstrom.com/brand...692_oj010436-_-mowhp_corp_p99_shopShop Now
http://nordstrom.com/c/new...238_oj010883-_-hp_corp_p99_details
http://nordstrom.com/c/new...238_oj010883-_-hp_corp_p99_detailsFind Out More
http://nordstrom.com/brand...535_oj010873-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...535_oj010873-_-mowhp_corp_p99_shopEstée Lauder
http://nordstrom.com/c/est..._oj010873-_-mowhp_corp_p99_detailsDetails
http://nordstrom.com/c/wom..._10766_oj010436-_-hp_corp_p04_shop
http://nordstrom.com/c/wom..._10766_oj010436-_-hp_corp_p04_shopWomen's Boots
http://nordstrom.com/c/men..._10766_oj010436-_-hp_corp_p05_shop
http://nordstrom.com/c/men..._10766_oj010436-_-hp_corp_p05_shopMen's Boots
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p06_shopKids' Boots
http://nordstrom.com/brand...358_oj010823-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...358_oj010823-_-mowhp_corp_p99_shopShop Now
http://nordstrom.com/c/hal...358_oj010823-_-mowhp_corp_p99_shopExplore
http://nordstrom.com/c/pop...94_oj010373-_-mowhp_corp_p99_guide
http://nordstrom.com/c/pop...94_oj010373-_-mowhp_corp_p99_guideExplore the Collection
http://nordstrom.com/c/des..._10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/des..._10766_oj010436-_-hp_corp_p09_shopDesigner Shoes
http://nordstrom.com/c/men...829_oj010436-_-mowhp_corp_p99_shop
http://nordstrom.com/c/men...829_oj010436-_-mowhp_corp_p99_shopMen's Clothing
http://nordstrom.com/c/wom...792_oj010821-_-mowhp_corp_p99_shop
http://nordstrom.com/c/wom...792_oj010821-_-mowhp_corp_p99_shopShop Now
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p09_shop
http://nordstrom.com/c/all..._10766_oj010436-_-hp_corp_p09_shopBeauty & Fragrance
http://nordstrom.com/brand...809_oj011015-_-mowhp_corp_p99_shop
http://nordstrom.com/brand...809_oj011015-_-mowhp_corp_p99_shopDiscover the Collection
http://nordstrom.com/c/sne..._9966_oj010436-_-hp_corp_p06_shop&
http://nordstrom.com/c/sne..._9966_oj010436-_-hp_corp_p06_shop&Don't Miss Out
http://nordstrom.com/c/wom..._9966_oj010436-_-hp_corp_p06_shop&Women's Sneakers
http://nordstrom.com/c/men..._9966_oj010436-_-hp_corp_p06_shop&Men's Sneakers
http://nordstrom.com/c/nor...766_oj010436-_-hp_corp_p10_details
http://nordstrom.com/c/nor...766_oj010436-_-hp_corp_p10_detailsJoin Now
https://secure.nordstrom.c..._10766_oj010436-_-hp_corp_p10_infoSee Your Rewards
http://nordstrom.com/c/shi...r-link-buy-online-pick-up-in-store
http://nordstrom.com/c/shi...r-link-buy-online-pick-up-in-storeLearn More
http://nordstrom.com/c/alt...0438-_-freelayout_corp_p99_details
http://nordstrom.com/c/alt...0438-_-freelayout_corp_p99_detailsLearn More
http://nordstrom.com/c/nor...439-_-freelayout_corp_p99_details&
http://nordstrom.com/c/nor...439-_-freelayout_corp_p99_details&Apply Now
http://nordstrom.com/c/per...438-_-freelayout_corp_p99_details&
http://nordstrom.com/c/per...438-_-freelayout_corp_p99_details&Learn More
http://nordstrom.com/c/wom..._10685_oj010436-_-hp_corp_p06_shopDesigner
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shopWomen
http://nordstrom.com/c/men..._10685_oj010436-_-hp_corp_p06_shopMen
http://nordstrom.com/c/wom..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/men..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shopKids
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shopHome
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shopBeauty & Fragrance
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/all..._10685_oj010436-_-hp_corp_p06_shop
http://nordstrom.com/c/sus...0341_oj011168-_-hp_corp_p99_shopa&
http://nordstrom.com/c/sus...0341_oj011168-_-hp_corp_p99_shopa&Sustainably Sourced
http://nordstrom.com/c/res...0341_oj011168-_-hp_corp_p99_shopb&Responsibly Manufactured
http://nordstrom.com/c/giv...0341_oj011168-_-hp_corp_p99_shopc&Gives Back
http://nordstrom.com/c/nor...10341_oj011168-_-hp_corp_p99_info&Learn More
http://nordstrom.com/c/sty...oj010436-_-freelayout_all_p99_shop
http://nordstrom.com/c/sty...oj010436-_-freelayout_all_p99_shopCheck It Out
http://nordstrom.com/c/cus...Service-_-globalfooternav_custservCustomer Service
http://nordstrom.com/c/cus...ervice-_-globalfooternav_contactusContact Us
https://secure.nordstrom.com/signin/order-lookupOrder Status
http://nordstrom.com/c/shi...rvice-_-globalfooternav_shipmethodShipping
http://nordstrom.com/c/ret...Service-_-globalfooternav_retexchgReturns & Exchanges
http://nordstrom.com/c/pro...ervice-_-globalfooternav_prorecallProduct Recalls
http://nordstrom.com/#
http://nordstrom.com/c/abo..._AboutUs-_-globalfooternav_aboutusAbout Us
http://nordstrom.com/store...utUs-_-globalfooternav_stlocationsStores & Events
https://careers.nordstrom.com/Careers
http://nordstrom.com/c/nor...p_AboutUs-_-globalfooternav_NcaresNordstrom Cares
http://nordstrom.com/c/sit...oExplore-_-globalfooternav_sitemapSite Map
https://cloud.eml.nordstro...-_-globalfooternav_getemailupdatesGet Email Updates
http://nordstrom.com/c/ser...ervices-_-globalfooternav_servicesServices
http://nordstrom.com/c/nor...oExplore-_-globalfooternav_rewardsThe Nordy Club
http://nordstrom.com/creditcard/entry?cc=FV2001Apply for a Nordstrom Card
http://nordstrom.com/c/per...oExplore-_-globalfooternav_stylistStylists
http://nordstrom.com/c/alterations?origin=footerAlterations & Tailoring
http://nordstrom.com/c/spa-nordstrom-shop?origin=footerSpa Nordstrom
http://nordstrom.com/c/nor...utUs-_-globalfooternav_restaurantsNordstrom Restaurants
https://shop.giftcard.nord...e/buy/recipient?ref=browser_footerGift Cards
http://nordstrom.com/c/can...p_AboutUs-_-globalfooternav_canadaNordstrom Canada
http://investor.nordstrom....=93295&p=irol-irhome&origin=footerInvestor Relations
http://press.nordstrom.com...1996&p=irol-overview&origin=footerPress Releases
http://nordstrom.com/c/nor...tomerService-_-globalfooternav_appGet our apps
http://nordstrom.com/c/soc...ia-_-globalfooternav_connectwithus
http://nordstrom.com/#back-to-topTop
http://nordstrom.com/c/nor...-globalfooternav_yourprivacyrightsYour Privacy Rights
http://nordstrom.com/c/ter...globalfooternav_termsandconditionsTerms & Conditions
http://nordstrom.com/c/nor...anchor-link-online-ads-third-partyInterest-Based Ads
http://nordstrom.com/c/nor...ooternav_californiasupplychainsactCalifornia Supply Chains Act
http://nordstrom.com/#close-modal
...

External Links (link to pages on other websites) - 13
URL Anchor Text
https://www.trunkclub.com/...ent=WEB-HPTILE-NA&utm_campaign=ACQ
https://www.trunkclub.com/...ent=WEB-HPTILE-NA&utm_campaign=ACQFind Out More
https://www.nordstromcard.com/portalserver/nordstrom/indexManage Nordstrom Card
https://survey.foreseeresu...O3ycR8vTFZ+swiw==&sid=nord-commentGive Us Feedback
https://www.nordstromrack....orp_AboutUs-_-globalfooternav_rackNordstrom Rack
https://www.hautelook.com?...-corp_AboutUs-_-globalfooternav_HLHauteLook
https://www.trunkclub.com?...-corp_AboutUs-_-globalfooternav_TCTrunk Club
https://www.jeffreyusa.comJeffrey
https://www.instagram.com/...lmedia-_-globalfooternav_instagram
https://www.pinterest.com/...lmedia-_-globalfooternav_pinterest
http://twitter.com/nordstr...ialmedia-_-globalfooternav_twitter
https://www.facebook.com/N...almedia-_-globalfooternav_facebook
https://www.trunkclub.com/...-NA&utm_campaign=ACQ&origin=topnavTrunk Club

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
1 1 0


Excellent! all images are associated with an ALT value.

Image URL - 1
URL ALT Text
https://n.nordstrommedia.c.../b0d84d80-5e91-4ac5-b29b-935a0614593e.png?w=1609&h=200""


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 6 6


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
http://nordstrom.com/static/mwp/fonts/fonts.cssstylesheettext/css
http://nordstrom.com/static/mwp/11.2.97/68f7316b/f59f772a.d5.cssstylesheet
http://nordstrom.com/static/mwp/11.2.97/68f7316b/47e64b6e.d5.cssstylesheet
http://nordstrom.com/static/mwp/11.2.97/68f7316b/1a635d79.d5.cssstylesheet
http://nordstrom.com/static/mwp/11.2.97/68f7316b/bdf75815.d5.cssstylesheet
http://nordstrom.com/static/mwp/11.2.97/68f7316b/be3bd812.d5.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
22 12 34


Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type
http://nordstrom.com/static/mwp/11.2.97/68f7316b/runtime.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/f5054728.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/15225475.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/c4f00eb8.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/d4b61260.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/1bc2accb.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/7b6382a1.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/807992d0.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/0d92dc5e.d5.js
http://nordstrom.com/static/mwp/11.2.97/68f7316b/7c1a5ac2.d5.js
https://www.googletagmanager.com/gtm.js?id=GTM-NQTMX3D
http://nordstrom.com/public/290f97a3e1926f64e1441cb21a122text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nordstrom.com/c/fas...+Guide%2fFashion+News+%26+FeaturesFashion News & Features


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
183
Excellent! You do have a lot of root domains (183) linked to your site nordstrom.com.

183
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 7,028
  Facebook Shares 10,390
  Facebook Comments 4,998
  Tweets 2
  LinkedIn 267

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page...ter&cm_sp=corp-_-corp_socialmedia-_-globalfooternav_facebook
Twitter Account...oter&cm_sp=corp-_-corp_socialmedia-_-globalfooternav_twitter
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nordstrom.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
917th most visited website in the world.
328th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain nordstrom.com is the only one hosted on the server (ip : 23.0.48.202).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.0.48.202) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 101 days old ( 1st registered on : 1994-07-14 )

excellent, the domain age is old enough.

Domain Expires
0 years, 262 days from today ( expires on : 2020-07-12 )

domain is expiring in less than a year.

Domain Info
nordstrom.com ( 13 characters )

Domain Registrar : MarkMonitor Inc.

Domain Created On Last Modified On Expires On
1994-07-14 2018-06-11 2020-07-12
25 years, 101 days old 1 year, 134 days ago 0 years, 262 days from today
25 years, 101 days old


Domain Name Servers used by nordstrom.com
DNS Name IP Address
a1-242.akam.net193.108.91.242
a22-66.akam.net23.211.61.66
a4-65.akam.net72.246.46.65
a5-65.akam.net95.100.168.65
a8-67.akam.net2.16.40.67
a9-67.akam.net184.85.248.67


Domain is going to expire in less than a year time (0 years, 262 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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