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Excellent Practice36
Improvement Could be Made9
Critical Issues to Attend8
Oct 29, 2019 12:25 AM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 19 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     22
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Detailed Reviews

Related Category
Most related categories of this website.

culture   dog   multimedia   news   politics   science   sports   stories  

The New York Times - Breaking News, World News & Multimedia

Words count: 9    Unique Words: 8    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.

Words count: 26    Length: 183 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The New York Times - Breaking News, World News & ... www.nytimes.com/
The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Trump-Ukraine Whistle-blower Complaint and Impeachment Inquiry, Impeachment, Donald Trump, Gordon Sondland, Joe Biden, Volodymyr Zelensky, House of Representatives, Congress, US Foreign Policy, Charles M. Kupperman, John Bolton, Adam B Schiff, Ukraine, Kurdish, ISIS;ISIL;Islamic State, US Military, Syrian Democratic Forces, Abu Bakr al- Baghdadi, Syria, Pentagon, Mark Esper, Mark A Milley, Dog, Targeted Killings, US Politics, Joint Chiefs of Staff, Fires, Wildfires, Evacuation, Los Angeles Fire Department, Getty Center, Pacific Gas and Electric, California, Weather, Wind, San Francisco Bay Area, Sonoma County CA, Cal Fire, Blackouts, Emergency Response and Preparedness, Climate Change, Global Warming, Environment, Greenhouse gas, Carbon dioxide, Cars, Vehicle Emissions, Regulation and Deregulation, GM, Republicans, North Carolina, Redistricting and Reapportionment, gerrymandering, , Obituary, Movies, Paramount Pictures

Words count: 120    Length: 876 characters    keyword phrases count : 56

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:38% (21/56)
impeachment 0   (0%)
congress 0   (0%)
ukraine 0   (0%)
kurdish 0   (0%)
syria 0   (0%)
pentagon 0   (0%)
dog 0   (0%)
fires 0   (0%)
wildfires 0   (0%)
evacuation 0   (0%)
california 0   (0%)
weather 0   (0%)
wind 0   (0%)
blackouts 0   (0%)
environment 0   (0%)
cars 0   (0%)
gm 0   (0%)
republicans 0   (0%)
gerrymandering 0   (0%)
obituary 0   (0%)
movies 0   (0%)
2 words:32% (18/56)
donald trump 0   (0%)
gordon sondland 0   (0%)
joe biden 0   (0%)
volodymyr zelensky 0   (0%)
john bolton 0   (0%)
us military 0   (0%)
mark esper 0   (0%)
targeted killings 0   (0%)
us politics 0   (0%)
getty center 0   (0%)
cal fire 0   (0%)
climate change 0   (0%)
global warming 0   (0%)
greenhouse gas 0   (0%)
carbon dioxide 0   (0%)
vehicle emissions 0   (0%)
north carolina 0   (0%)
paramount pictures 0   (0%)
3 words:16% (9/56)
house of representatives 0   (0%)
us foreign policy 0   (0%)
charles m. kupperman 0   (0%)
adam b schiff 0   (0%)
syrian democratic forces 0   (0%)
mark a milley 0   (0%)
sonoma county ca 0   (0%)
regulation and deregulation 0   (0%)
redistricting and reapportionment 0   (0%)
4 words:13% (7/56)
isis;isil;islamic state 0   (0%)
abu bakr al- baghdadi 0   (0%)
joint chiefs of staff 0   (0%)
los angeles fire department 0   (0%)
pacific gas and electric 0   (0%)
san francisco bay area 0   (0%)
emergency response and preparedness 0   (0%)
8 words:2% (1/56)
trump-ukraine whistle-blower complaint and impeachment inquiry 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

abu  angeles  artsart  baghdadi  bakr  books  california  democrats  detailed  dog  estatestylet  evacuation  feels  forces  fueled  getty  house  images  impeachment  investigators  isis  journeysmanage  kill  leader  maps  mark  opinionartstoday  pageworldu  pentagon  plans  politicselection  president  reading  reviewvideo  syria  times  trump  trump’s  ukraine  york 

Top 20 Keywords
Total Terms Count: 722

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
york 8 1.11%
trump 7 0.97%
getty 6 0.83%
times 4 0.55%
impeachment 4 0.55%
leader 4 0.55%
democrats 4 0.55%
house 4 0.55%
ukraine 4 0.55%
feels 3 0.42%
reading 3 0.42%
plans 3 0.42%
isis 3 0.42%
california 3 0.42%
president 3 0.42%
trump’s 3 0.42%
books 3 0.42%
pentagon 2 0.28%
opinionartstoday 2 0.28%
abu 2 0.28%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Official Who Heard Trump’s Ukraine Call Reported His Concerns
Shifting Course, Democrats Plan First Floor Vote on Impeachment Inquiry
As Kurds Tracked ISIS Leader, U.S. Withdrawal Threw Raid Into Turmoil
Mr. Trump said the ISIS leader died “crying and whimpering.” The Pentagon is still sorting the details.
The president also tweeted an image of a dog that participated in the raid.
With California Ablaze, Firefighters Strain to Keep Up
Read the latest updates and see detailed maps of the fires, outages and evacuations.
G.M. Sides With Trump in Emissions Battle, Splitting Industry
State Court Bars Using North Carolina House Map in 2020 Elections
Robert Evans, a Maverick Producer of Hollywood Classics, Dies at 89
Listen to ‘The Daily’
In the ‘DealBook’ Newsletter
The Neediest Cases Fund
Why Did It Feel So Good to See Trump Booed?
‘You Promised You Wouldn’t Kill Me’
Debt, Doomsayers and Double Standards
In Praise of ‘Human Scum’
Wegmans Feels Like Family, Even if It Isn’t Mine
Mike Pence Will Become President if Trump Is Removed. Just a Reminder.
How Europeans See America
Early to Bed, Early to Rise Makes Me Exhausted, Depressed and Sick
As Putin Meddles Abroad, He Cracks Down at Home
Extinction Rebellion Is Creating a New Narrative of the Climate Crisis
How to Really Make the Death of ISIS’s Leader Bigger Than Bin Laden’s
The Secret Ingredient That Improves Meat Every Time
On a Greek Island, a Bookstore With Some Mythology of Its Own
‘I Kept Myself From Saying I Knew the Other Boroughs Pretty Well, Too’
Site Index
Site Information Navigation


Editors’ Picks

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

https://rss.nytimes.com/services/xml/rss/nyt/HomePage.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://nytimes.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 3,375.98 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
19.29 s 0.15 s 0.14 s 0.04 s 10.80 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
135 Kb (135,039 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
135 Kb (135,039 bytes) 7 Kb (7,130 bytes) 128 Kb (127,909 bytes) 5.57 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
19 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nytimes.com/ and http://nytimes.com are resolved to the same url :https://www.nytimes.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
238 7 245

Too many links (245), it may be considered as spam!

Internal Links (link to pages within this domain) - 238
URL Anchor Text
http://nytimes.com/#site-contentSkip to content
http://nytimes.com/#site-indexSkip to site index
https://myaccount.nytime...in?response_type=cookie&client_id=viLog In
https://myaccount.nytime...in?response_type=cookie&client_id=viLog In
https://www.nytimes.com/section/todayspaperToday’s Paper
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
http://nytimes.com/2019/...ander-Vindman-trump-impeachment.htmlOfficial Who Heard Trump’s Ukr...
http://nytimes.com/2019/...p-impeachment.html#commentsContainer775 comments
http://nytimes.com/2019/...rump-impeachment-subpoena-house.htmlShifting Course, Democrats Pla...
http://nytimes.com/2019/...ubpoena-house.html#commentsContainer1059 comments
http://nytimes.com/#after-dfp-ad-mid1Continue reading the main stor...
http://nytimes.com/2019/.../middleeast/isis-kurds-baghdadi.htmlDelil Souleiman/Agence France-...
http://nytimes.com/2019/.../middleeast/isis-kurds-baghdadi.htmlAs Kurds Tracked ISIS Leader, ...
http://nytimes.com/2019/...eeast/trump-baghdadi-whimpering.htmlMr. Trump said the ISIS leader...
http://nytimes.com/2019/...litics/trump-baghdadi-dog-conan.htmlThe president also tweeted an ...
http://nytimes.com/2019/.../getty-kincade-fires-california.htmlWith California Ablaze, Firefi...
http://nytimes.com/2019/10/28/us/getty-fire-california.htmlRead the latest updates and se...
http://nytimes.com/2019/...re-california.html#commentsContainer455 comments
http://nytimes.com/2019/...tors-california-emissions-trump.htmlJeff Kowalsky/Bloomberg via Ge...
http://nytimes.com/2019/...tors-california-emissions-trump.htmlG.M. Sides With Trump in Emiss...
http://nytimes.com/2019/...north-carolina-gerrymander-maps.htmlGerry Broome/Associated Press
http://nytimes.com/2019/...north-carolina-gerrymander-maps.htmlState Court Bars Using North C...
http://nytimes.com/2019/10/28/arts/robert-evans-dead.htmlAlfred Eisenstaedt/The LIFE Pi...
http://nytimes.com/2019/10/28/arts/robert-evans-dead.htmlRobert Evans, a Maverick Produ...
http://nytimes.com/2019/...rt-evans-dead.html#commentsContainer107 comments
http://nytimes.com/2019/...dcasts/the-daily/vaping-dangers.htmlListen to ‘The Daily’ The prom...
http://nytimes.com/2019/.../business/dealbook/tiffany-lvmh.htmlIn the ‘DealBook’ NewsletterTh...
https://www.nytimes.com/.../foster-care-independence-dance.htmlThe Neediest Cases FundAfter f...
http://nytimes.com/#after-dfp-ad-mid2Continue reading the main stor...
http://nytimes.com/2019/...pinion/trump-booed-world-series.htmlAl Drago for The New York Time...
http://nytimes.com/2019/...pinion/trump-booed-world-series.htmlJennifer WeinerWhy Did It Feel...
http://nytimes.com/2019/...-world-series.html#commentsContainer959 comments
http://nytimes.com/2019/...inion/police-black-women-racism.htmlStewart F. House/Getty Images
http://nytimes.com/2019/...inion/police-black-women-racism.htmlKimberlé Crenshaw‘You Promised...
http://nytimes.com/2019/...-women-racism.html#commentsContainer38 comments
http://nytimes.com/2019/10/28/opinion/us-budget-deficit.htmlPaul KrugmanDebt, Doomsayers a...
http://nytimes.com/2019/.../opinion/trump-human-scum-tweet.htmlMichelle GoldbergIn Praise of ...
http://nytimes.com/2019/...pinion/wegmans-brooklyn-opening.htmlJesse WegmanWegmans Feels Like...
http://nytimes.com/2019/10/28/opinion/impeachment-trump.htmlStephen I. VladeckMike Pence W...
http://nytimes.com/2019/...pinion/europeans-view-americans.htmlHow Europeans See America
http://nytimes.com/2019/10/28/opinion/sleep-disorder.htmlVanessa BarbaraEarly to Bed, E...
http://nytimes.com/2019/10/28/opinion/russia-putin.htmlThe Editorial BoardAs Putin Me...
http://nytimes.com/2019/...ion/extinction-rebellion-london.htmlCharlotte Du CannExtinction Re...
http://nytimes.com/2019/...opinion/isis-baghdadi-bin-laden.htmlHassan HassanHow to Really Mak...
http://nytimes.com/2019/10/28/dining/mayo-meat-marinade.htmlDavid Malosh for The New York ...
http://nytimes.com/2019/10/28/dining/mayo-meat-marinade.htmlThe Secret Ingredient That Imp...
http://nytimes.com/2019/...meat-marinade.html#commentsContainer145 comments
http://nytimes.com/2019/...antis-books-bookstore-santorini.htmlLaura Boushnak for The New Yor...
http://nytimes.com/2019/...antis-books-bookstore-santorini.htmlOn a Greek Island, a Bookstore...
http://nytimes.com/2019/.../27/nyregion/metropolitan-diary.html‘I Kept Myself From Saying I K...
http://nytimes.com/2019/...politan-diary.html#commentsContainer75 comments
https://www.nytimes.comhome page

External Links (link to pages on other websites) - 7
URL Anchor Text
http://nytconferences.com/Live Events
http://nytconferences.com/Live Events
https://www.nytco.com/careers/Work with us
http://www.tbrandstudio.com/T Brand Studio

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
2 1 1

1 images do not have Alt values.

Image URL - 2
https://static01.nyt.com...X-v3.jpg?quality=75&auto=webp&disable=upscale&width=1620Lt. Col. Alexander S. Vindman,...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 2 4

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
18 5 23

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.nytimes.com/news-event/2020-electionElection 2020

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Page Indexed

Excellent! your site do have a lot of pages (8,350,000) been discovered and indexed by Google.

0 - 50 51 - 500 > 501
Low Moderate High
Back Links

Excellent! your site do have a lot of back links (30,800,000).

0 - 50 51 - 500 > 501
Low Moderate High
Links From Root Domains
Excellent! You do have a lot of root domains (4,938) linked to your site nytimes.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 105,938
  Facebook Shares 219,049
  Facebook Comments 62,182
  Tweets 10,262
  LinkedIn 939

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site nytimes.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
101th most visited website in the world.
30th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain nytimes.com is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 301 days old ( 1st registered on : 1994-01-18 )

excellent, the domain age is old enough.

Domain Expires
3 years, 64 days from today ( expires on : 2023-01-18 )

excellent, the domain is not expiring too soon.

Domain Info
nytimes.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

Domain Created On Last Modified On Expires On
1994-01-18 2018-02-06 2023-01-18
25 years, 301 days old 1 year, 281 days ago 3 years, 64 days from today
25 years, 301 days old

Domain Name Servers used by nytimes.com
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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