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nzherald.co.nz favicon nzherald.co.nz

Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend7
Jan 15, 2020 12:01 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create a XML sitemap for your site.
  • Move the 61 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Declare language in use for your site.
  • Create RSS feed for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 34 script blocks and move them to an external file.
  • ...     589
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Detailed Reviews

Related Category
Most related categories of this website.

business   culture   dog   inspiration   parenting   stories   television   video  

Title
NZ Herald - Breaking news, latest news, business, sport and entertainment - NZ Herald

Words count: 12    Unique Words: 9    Length: 85 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
news 2
Herald 2
NZ 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Latest breaking news articles, photos, video, blogs, reviews, analysis, opinion and reader comment from New Zealand and around the World - NZ Herald

Words count: 23    Length: 148 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
NZ Herald - Breaking news, latest news, business, sport ... www.nzherald.co.nz/
Latest breaking news articles, photos, video, blogs, reviews, analysis, opinion and reader comment from New Zealand and around the World - NZ Herald

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
latest nz news articles, breaking news, photos, video, blogs, new zealand, world, business, sport, technology

Words count: 15    Length: 100 characters    keyword phrases count : 10

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:70% (7/10)
photos 0   (0%)
video 0   (0%)
blogs 0   (0%)
world 0   (0%)
business 0   (0%)
sport 0   (0%)
technology 0   (0%)
2 words:20% (2/10)
breaking news 0   (0%)
new zealand 0   (0%)
4 words:10% (1/10)
latest nz news articles 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertise  ardern  auckland  brand  breaking  business  celebrity  dec  driven  entertainment  focus  great  herald  house  insight  jan  job  kiwi  latest  lifestyle  market  minutes  mum  night  nzme  oneroof  photos  property  quick  read  sport  spy  star  times  travel  video  watch  year  york  zealand 

Top 20 Keywords
Total Terms Count: 3,803

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
jan 147 3.87%
read 136 3.58%
quick 89 2.34%
minutes 45 1.18%
zealand 41 1.08%
business 30 0.79%
sport 25 0.66%
herald 20 0.53%
kiwi 18 0.47%
times 18 0.47%
focus 18 0.47%
travel 18 0.47%
lifestyle 17 0.45%
entertainment 17 0.45%
latest 16 0.42%
advertise 15 0.39%
market 13 0.34%
brand 13 0.34%
job 13 0.34%
oneroof 12 0.32%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1723000000200240

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
New Zealand Herald

<H2>

(7)
Latest From New Zealand
Latest From Business
Latest From World
Latest From Sport
Latest From Entertainment
Latest From Lifestyle
Latest From Travel

<H3>

(230)
Listen Live
Be property prepared
She returned to NZ for her sick mum. She was arrested at the airport over her student debt
Meghan v her dad: Father to testify in tabloid lawsuit
Pattrick Smellie: Five reasons NZ will be a winner in the 2020s
Surprise choice named as next Silver Ferns captain
Mike Hosking: Some home truths about what really makes a great broadcaster
How I owned three homes by 25 - without a cent from the Bank of Mum and Dad
The new drugs that could extend the lives of 120,000 Kiwis
Stunning collapse: Shock as iconic denim brand goes under
Farmers fume as Kiwi kids told to 'eat less meat, dairy'
Sky Sport sorry for closeup shot of tennis player's underwear
Brokers' Picks: The hot stocks to watch in 2020
'What I said was dumb': TV host's grovelling apology after Ardern rant
Claire Trevett: Jacinda Ardern's early election-year gift
'Not a halfway house': Fresh struggle as Canada turns on royal couple
Prince William, take note: How Queen kept rebellious sibling Margaret on side
Feeding time: Disturbing truth about your pet cat revealed
'I woke up to a rat bloody eating my face': Vermin nibbles on actor's lips
Harbour tragedy: Pair's harrowing survival as companion drowns
Putin's puppet: Leadership shake-up in Russia as Prime Minister resigns
Dog-gone! Court fight over family's 'stolen' pet chihuahua
Herald morning quiz: January 16
Owen Dippie 'disappointed' after Goldie mural painted over
A year without sleep: 'At night, I felt feral, like a wild animal'
'Stop dicking around': Councillor fumes at DoC over delay on Cape Kidnappers track
The Silicon Valley insider who says turn off your phone
Anna Murray: Sinking cosily into a sea of cliches
Man asks judge to battle ex-wife in trial by combat
Australian bushfires: Kiwi army engineers comfort distressed koala
Mum sheds 80kg: 'Surgery was my only way out'
The best from our global partners
Rio and me: How Kate Wright became Mrs Ferdinand
Brooding volcanic monster menaces the Philippines
Prince William, take note: How Queen kept rebellious sibling Margaret on side
Apple takes a (cautious) stand against opening a killer's iPhone
How Tiffany moved 114,000 gems without getting robbed
Here's how to keep your cat forever
Why did the Oscars ignore Jennifer Lopez in Hustlers?
Australia's fires test its winning growth formula
The WhatsApp groups you need to leave right now
House prices grew the most in city no one's talking about
What's keeping our business leaders awake at night?
Nissan adds another 340,000 vehicles to the global Takata recall saga
Māori babies five times more likely to be uplifted - report
Harbour tragedy: Pair's harrowing survival as companion drowns
She returned to NZ for her sick mum. She was arrested at the airport over her student debt
Australian bushfires: Kiwi army engineers comfort distressed koala
No smooth road to Rocket Lab's new Mahia launch pad
Big Science: Are Pacific people predisposed to gout?
Big Science: Are Pacific people predisposed to gout?
Politics
She returned to NZ for her sick mum. She was arrested at the airport over her student debt
The Serengeti, Stonehenge, and... the Beehive?
Claire Trevett: Jacinda Ardern's early election-year gift
DHBs offering fewer smokers help with quitting
Dogs, boats and tennis: MP's summer social media antics
Clarke Gayford and Jacinda Ardern - their secret holiday
Pattrick Smellie: Five reasons NZ will be a winner in the 2020s
Why financial stress could be hurting your career
Vodafone, Spark trade places in new market share report
Time to give up on affordable housing?
NZX50 hits record as investors eye US-China trade deal
Apple takes a (cautious) stand against opening a killer's iPhone
Stunning collapse: Shock as iconic denim brand goes under
Editorial: Auckland Council and Govt out of step on e-scooters
Farmers fume as Kiwi kids told to 'eat less meat, dairy'
Buyers circle Kiwi TV network
Must Watch on WatchMe
Focus: Cushings Disease sufferer Hannah Cadwallader finally gets answers
Gary of the Pacific: Reasons to watch
Gary of the Pacific Feature Film (PG)
NZ has tried and failed to fix its methamphetamine crisis for 20 years. Now the country is facing a second wave of the epidemic.
This series of webisodes follow the Smokefreerockquest 2019 journey around Aotearoa.
Watch some of New Zealand's most well known faces (and voices) battle it out in Driven's series of driving challenges
NZ Herald Focus and Local Focus video
Focus: Actor Ross Campbell was attacked by a large rat while he was sleeping
Focus: Motorcycle accident on Frankton Rd in Queenstown
Focus: Eyewitness Satender Phogat describes the moment he raced to help those trapped under a sightseeing bus that ploughed through pedestrians in Auckland CBD
Focus: Runaway bus horror
Focus: Doctors from Middlemore Hospital say they have ordered 1.2 million square centimetres of skin to graft on Whakaari / White Island patients
Focus Sport: Looking ahead to the semi finals at the ASB Classic
Local Focus: Life between the flags
Local Focus: Rotoiti's new water treatment plant
Local Focus: First beach rescue of 2020 makes for 'Big Wednesday' at the mouth
Brand Insight
Tech experts boost school
Investors hit hard
5G Gaming is Live
NZ 'waste' in demand in China
Kiwis shun bank term deposits
Cloud Gaming is the Future
How your home funds your travel
Tourists could "smash" Auckland
No 'sugar rush' for economy
How $3.49m can turn Albany into Provence
The latest house trend: two kitchens
1960s groove house when out-there architecture was hip
The 5 worst real estate decisions NZ has made
Five easy ways to give your house the sales edge
Revealed: NZ's highest turnover suburbs
...
<I> (2)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
53.9

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://nzherald.co.nz/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.79 seconds - 48.86 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
12.49 s 0.10 s 0.09 s 0.02 s 7.00 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
87 Kb (87,458 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
87 Kb (87,458 bytes) 29 Kb (29,431 bytes) 58 Kb (58,027 bytes) 50.72 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
61 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nzherald.co.nz/ and http://nzherald.co.nz are resolved to the same url :https://www.nzherald.co.nz/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://nzherald.co.nz/busin...urce=NZH&utm_medium=bus_masthead&utm_campaign=premium
http://nzherald.co.nz/nz/news/headlines.cfm?c_id=1
http://nzherald.co.nz/premium/news/headlines.cfm?c_id=1504669
http://nzherald.co.nz/business/news/headlines.cfm?c_id=3
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280
http://nzherald.co.nz/sport/news/headlines.cfm?c_id=4
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8
http://nzherald.co.nz/video/news/galleries.cfm?c_id=1501138&type=video
http://nzherald.co.nz/technology/news/headlines.cfm?c_id=5
http://nzherald.co.nz/world/news/headlines.cfm?c_id=2
http://nzherald.co.nz/opinion/news/headlines.cfm?c_id=466
http://nzherald.co.nz/entertainment/news/headlines.cfm?c_id=1501119
http://nzherald.co.nz/lifestyle/news/headlines.cfm?c_id=6
http://nzherald.co.nz/travel/news/headlines.cfm?c_id=7
http://nzherald.co.nz/the-country/news/headlines.cfm?c_id=16
http://nzherald.co.nz/job-market/news/headlines.cfm?c_id=1504480
http://nzherald.co.nz/photos/news/headlines.cfm?c_id=1501140
http://www.chinesenzherald.co.nz/?ref=nzhnav
http://nzherald.co.nz/puzzles-games/index.cfm?c_id=1500944
http://nzherald.co.nz/crime/news/headlines.cfm?c_id=30
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280
http://nzherald.co.nz/health/news/headlines.cfm?c_id=204
http://nzherald.co.nz/education/news/headlines.cfm?c_id=35
http://nzherald.co.nz/environment/news/headlines.cfm?c_id=39
http://nzherald.co.nz/nz-herald-focus/news/headlines.cfm?c_id=1504018
http://insights.nzherald.co.nz/?ref=nzhnav
http://nzherald.co.nz/the-v...n-is-clear/news/headlines.cfm?c_id=1504591&ref=nzhnav
http://nzherald.co.nz/suffrage/news/headlines.cfm?c_id=1504569
http://nzherald.co.nz/trailblazers/news/headlines.cfm?c_id=1504553
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8
http://nzherald.co.nz/small-business-sme/news/headlines.cfm?c_id=85
http://nzherald.co.nz/best-of-business-analysis/news/headlines.cfm?c_id=1501241
http://nzherald.co.nz/personal-finance/news/headlines.cfm?c_id=12
http://nzherald.co.nz/economy/news/headlines.cfm?c_id=34
http://nzherald.co.nz/business-travel/news/headlines.cfm?c_id=813
http://nzherald.co.nz/deloitte-top-200-awards/news/headlines.cfm?c_id=1503725
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8
http://nzherald.co.nz/rugby/news/headlines.cfm?c_id=80
http://nzherald.co.nz/cricket/news/headlines.cfm?c_id=29
http://nzherald.co.nz/netball/news/headlines.cfm?c_id=69
http://nzherald.co.nz/league/news/headlines.cfm?c_id=79
http://nzherald.co.nz/sailing/news/headlines.cfm?c_id=106
http://nzherald.co.nz/anz-sports-scene/news/headlines.cfm?c_id=1504448
http://nzherald.co.nz/football-soccer/news/headlines.cfm?c_id=86
http://nzherald.co.nz/racing/news/headlines.cfm?c_id=53
http://nzherald.co.nz/athletics/news/headlines.cfm?c_id=19
http://nzherald.co.nz/basketball/news/headlines.cfm?c_id=21
http://nzherald.co.nz/motorsport/news/headlines.cfm?c_id=66
http://nzherald.co.nz/tennis/news/headlines.cfm?c_id=94
http://nzherald.co.nz/golf/news/headlines.cfm?c_id=48
http://nzherald.co.nz/american-sports/news/headlines.cfm?c_id=1504215
http://nzherald.co.nz/hockey/news/headlines.cfm?c_id=52
http://nzherald.co.nz/ufc/news/headlines.cfm?c_id=1503573
http://nzherald.co.nz/boxing/news/headlines.cfm?c_id=23
http://nzherald.co.nz/nz-herald-local-focus/news/headlines.cfm?c_id=1504150
http://nzherald.co.nz/northern-advocate/news/headlines.cfm?c_id=1503450
http://nzherald.co.nz/northland-age/news/headlines.cfm?c_id=1503402
http://nzherald.co.nz/aucklander/news/headlines.cfm?c_id=1503378
http://nzherald.co.nz/hamilton-news/news/headlines.cfm?c_id=1503366
http://nzherald.co.nz/bay-of-plenty-times/news/headlines.cfm?c_id=1503343
http://nzherald.co.nz/hawkes-bay-today/news/headlines.cfm?c_id=1503462
http://nzherald.co.nz/rotorua-daily-post/news/headlines.cfm?c_id=1503438
http://nzherald.co.nz/wanganui-chronicle/news/headlines.cfm?c_id=1503426
http://nzherald.co.nz/stratford-press/news/headlines.cfm?c_id=1503390
http://nzherald.co.nz/manawatu-guardian/news/headlines.cfm?c_id=1503567
http://nzherald.co.nz/kapiti-news/news/headlines.cfm?c_id=1503789
http://nzherald.co.nz/te-awamutu-courier/news/headlines.cfm?c_id=1504325
http://nzherald.co.nz/horowhenua-chronicle/news/headlines.cfm?c_id=1503788
http://nzherald.co.nz/spy/news/headlines.cfm?c_id=1503840
http://nzherald.co.nz/television/news/headlines.cfm?c_id=339
http://nzherald.co.nz/movies/news/headlines.cfm?c_id=200
http://nzherald.co.nz/books/news/headlines.cfm?c_id=134
http://nzherald.co.nz/music/news/headlines.cfm?c_id=264
http://nzherald.co.nz/culture/news/headlines.cfm?c_id=544
http://nzherald.co.nz/sideswipe/news/headlines.cfm?c_id=702
http://nzherald.co.nz/promotions/news/headlines.cfm?c_id=500848
http://nzherald.co.nz/fashion-beauty/news/headlines.cfm?c_id=42
http://nzherald.co.nz/food-wine/news/headlines.cfm?c_id=206
http://nzherald.co.nz/relationships/news/headlines.cfm?c_id=41
http://nzherald.co.nz/health-wellbeing/news/headlines.cfm?c_id=1501238
http://nzherald.co.nz/animals-pets/news/headlines.cfm?c_id=500834
http://nzherald.co.nz/canvas-magazine/news/headlines.cfm?c_id=532
http://nzherald.co.nz/promotions/news/headlines.cfm?c_id=500848
http://nzherald.co.nz/horoscopes/star-signs.cfm?c_id=812#1
http://nzherald.co.nz/career-advice/news/headlines.cfm?c_id=1504788
http://nzherald.co.nz/corporate-news/news/headlines.cfm?c_id=1504789
http://nzherald.co.nz/puzzles-games/sudoku.cfm?c_id=1500944
http://nzherald.co.nz/puzzles-games/code-cracker.cfm?c_id=1500944
http://nzherald.co.nz/puzzles-games/crossword.cfm?c_id=1500944
http://nzherald.co.nz/puzzles-games/wordsearch.cfm?c_id=1500944
http://nzherald.co.nz/quizzes/news/headlines.cfm?c_id=1502918
http://nzherald.co.nz/public-service/news/headlines.cfm?c_id=1504558
http://nzherald.co.nz/business-and-education/news/headlines.cfm?c_id=1504560
http://nzherald.co.nz/social-justice/news/headlines.cfm?c_id=1504559
http://nzherald.co.nz/health-and-science/news/headlines.cfm?c_id=1504556
http://nzherald.co.nz/sport-and-adventure/news/headlines.cfm?c_id=1504555
http://nzherald.co.nz/trailblazers/culture/news/headlines.cfm?c_id=1504557
http://nzherald.co.nz/law-and-politics/news/headlines.cfm?c_id=1504554
http://nzherald.co.nz/super-rugby/news/headlines.cfm?c_id=331
http://nzherald.co.nz/all-blacks/news/headlines.cfm?c_id=116
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://nzherald.co.nz/busin...bus_masthead&utm_campaign=premium
http://nzherald.co.nz/nz/news/headlines.cfm?c_id=1
http://nzherald.co.nz/premi...m/news/headlines.cfm?c_id=1504669
http://nzherald.co.nz/business/news/headlines.cfm?c_id=3
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280
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http://nzherald.co.nz/world/news/headlines.cfm?c_id=2
http://nzherald.co.nz/opinion/news/headlines.cfm?c_id=466
http://nzherald.co.nz/enter...t/news/headlines.cfm?c_id=1501119
http://nzherald.co.nz/lifestyle/news/headlines.cfm?c_id=6
http://nzherald.co.nz/travel/news/headlines.cfm?c_id=7
http://nzherald.co.nz/the-country/news/headlines.cfm?c_id=16
http://nzherald.co.nz/job-m...t/news/headlines.cfm?c_id=1504480
http://nzherald.co.nz/photos/news/headlines.cfm?c_id=1501140
http://nzherald.co.nz/puzzles-games/index.cfm?c_id=1500944
http://nzherald.co.nz/crime/news/headlines.cfm?c_id=30
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280
http://nzherald.co.nz/health/news/headlines.cfm?c_id=204
http://nzherald.co.nz/education/news/headlines.cfm?c_id=35
http://nzherald.co.nz/environment/news/headlines.cfm?c_id=39
http://nzherald.co.nz/nz-he...s/news/headlines.cfm?c_id=1504018
http://nzherald.co.nz/the-v...lines.cfm?c_id=1504591&ref=nzhnav
http://nzherald.co.nz/suffr...e/news/headlines.cfm?c_id=1504569
http://nzherald.co.nz/trail...s/news/headlines.cfm?c_id=1504553
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http://nzherald.co.nz/small...ss-sme/news/headlines.cfm?c_id=85
http://nzherald.co.nz/best-...s/news/headlines.cfm?c_id=1501241
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http://nzherald.co.nz/economy/news/headlines.cfm?c_id=34
http://nzherald.co.nz/busin...ravel/news/headlines.cfm?c_id=813
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http://nzherald.co.nz/netball/news/headlines.cfm?c_id=69
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http://nzherald.co.nz/sailing/news/headlines.cfm?c_id=106
http://nzherald.co.nz/anz-s...e/news/headlines.cfm?c_id=1504448
http://nzherald.co.nz/footb...soccer/news/headlines.cfm?c_id=86
http://nzherald.co.nz/racing/news/headlines.cfm?c_id=53
http://nzherald.co.nz/athletics/news/headlines.cfm?c_id=19
http://nzherald.co.nz/basketball/news/headlines.cfm?c_id=21
http://nzherald.co.nz/motorsport/news/headlines.cfm?c_id=66
http://nzherald.co.nz/tennis/news/headlines.cfm?c_id=94
http://nzherald.co.nz/golf/news/headlines.cfm?c_id=48
http://nzherald.co.nz/ameri...s/news/headlines.cfm?c_id=1504215
http://nzherald.co.nz/hockey/news/headlines.cfm?c_id=52
http://nzherald.co.nz/ufc/news/headlines.cfm?c_id=1503573
http://nzherald.co.nz/boxing/news/headlines.cfm?c_id=23
http://nzherald.co.nz/nz-he...s/news/headlines.cfm?c_id=1504150
http://nzherald.co.nz/north...e/news/headlines.cfm?c_id=1503450
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http://nzherald.co.nz/auckl...r/news/headlines.cfm?c_id=1503378
http://nzherald.co.nz/hamil...s/news/headlines.cfm?c_id=1503366
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http://nzherald.co.nz/strat...s/news/headlines.cfm?c_id=1503390
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http://nzherald.co.nz/kapit...s/news/headlines.cfm?c_id=1503789
http://nzherald.co.nz/te-aw...r/news/headlines.cfm?c_id=1504325
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http://nzherald.co.nz/television/news/headlines.cfm?c_id=339
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http://nzherald.co.nz/books/news/headlines.cfm?c_id=134
http://nzherald.co.nz/music/news/headlines.cfm?c_id=264
http://nzherald.co.nz/culture/news/headlines.cfm?c_id=544
http://nzherald.co.nz/sideswipe/news/headlines.cfm?c_id=702
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http://nzherald.co.nz/food-wine/news/headlines.cfm?c_id=206
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http://nzherald.co.nz/healt...g/news/headlines.cfm?c_id=1501238
http://nzherald.co.nz/anima...ts/news/headlines.cfm?c_id=500834
http://nzherald.co.nz/canva...azine/news/headlines.cfm?c_id=532
http://nzherald.co.nz/promo...ns/news/headlines.cfm?c_id=500848
http://nzherald.co.nz/horoscopes/star-signs.cfm?c_id=812#1
http://nzherald.co.nz/caree...e/news/headlines.cfm?c_id=1504788
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http://nzherald.co.nz/puzzl...mes/code-cracker.cfm?c_id=1500944
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http://nzherald.co.nz/quizz...s/news/headlines.cfm?c_id=1502918
http://nzherald.co.nz/publi...e/news/headlines.cfm?c_id=1504558
http://nzherald.co.nz/busin...n/news/headlines.cfm?c_id=1504560
http://nzherald.co.nz/socia...e/news/headlines.cfm?c_id=1504559
http://nzherald.co.nz/healt...e/news/headlines.cfm?c_id=1504556
http://nzherald.co.nz/sport...e/news/headlines.cfm?c_id=1504555
http://nzherald.co.nz/trail...e/news/headlines.cfm?c_id=1504557
http://nzherald.co.nz/law-a...s/news/headlines.cfm?c_id=1504554
http://nzherald.co.nz/super...rugby/news/headlines.cfm?c_id=331
http://nzherald.co.nz/all-blacks/news/headlines.cfm?c_id=116
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Internal Links (link to pages within this domain) - 620
URL Anchor Text
http://nzherald.co.nz/New Zealand Herald
http://nzherald.co.nz/nzherald.co.nz
http://nzherald.co.nz/my-account/subscription/offers/Subscribe to Premium
http://nzherald.co.nz/my-account/sign-in/Sign In
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http://nzherald.co.nz/my-account/register/Register now
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http://nzherald.co.nz/NZ Herald Home
http://nzherald.co.nz/nz/news/headlines.cfm?c_id=1New Zealand
http://nzherald.co.nz/premi...m/news/headlines.cfm?c_id=1504669Premium
http://nzherald.co.nz/business/news/headlines.cfm?c_id=3Business
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280Politics
http://nzherald.co.nz/sport/news/headlines.cfm?c_id=4Sport
http://nzherald.co.nz/nzh/regional-news/Regional News
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8Property
http://nzherald.co.nz/video...eries.cfm?c_id=1501138&type=videoVideo
http://nzherald.co.nz/podcasts/news/headlines.cfmPodcasts
http://nzherald.co.nz/technology/news/headlines.cfm?c_id=5Technology
http://nzherald.co.nz/world/news/headlines.cfm?c_id=2World
http://nzherald.co.nz/opinion/news/headlines.cfm?c_id=466Opinion
http://nzherald.co.nz/enter...t/news/headlines.cfm?c_id=1501119Entertainment
http://nzherald.co.nz/lifestyle/news/headlines.cfm?c_id=6Lifestyle
http://nzherald.co.nz/travel/news/headlines.cfm?c_id=7Travel
http://nzherald.co.nz/the-country/news/headlines.cfm?c_id=16Rural
http://nzherald.co.nz/job-m...t/news/headlines.cfm?c_id=1504480Job Market
http://nzherald.co.nz/photos/news/headlines.cfm?c_id=1501140Photos
http://www.chinesenzherald.co.nz/?ref=nzhnavChinese Herald
http://nzherald.co.nz/puzzles-games/index.cfm?c_id=1500944Puzzles & Quizzes
http://nzherald.co.nz/classifieds/Classifieds
http://nzherald.co.nz/crime/news/headlines.cfm?c_id=30Crime
http://nzherald.co.nz/politics/news/headlines.cfm?c_id=280Politics
http://nzherald.co.nz/health/news/headlines.cfm?c_id=204Health
http://nzherald.co.nz/education/news/headlines.cfm?c_id=35Education
http://nzherald.co.nz/environment/news/headlines.cfm?c_id=39Environment
http://nzherald.co.nz/nz-he...s/news/headlines.cfm?c_id=1504018NZ Herald Focus
http://insights.nzherald.co.nz/?ref=nzhnavData journalism
http://nzherald.co.nz/the-v...lines.cfm?c_id=1504591&ref=nzhnavThe Vision is Clear
http://nzherald.co.nz/suffr...e/news/headlines.cfm?c_id=1504569Suffrage
http://nzherald.co.nz/trail...s/news/headlines.cfm?c_id=1504553Trailblazers
http://www.chinesenzherald.co.nz/Chinese Herald
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8Property
http://nzherald.co.nz/weather-home/Weather
http://nzherald.co.nz/small...ss-sme/news/headlines.cfm?c_id=85Small Business
http://nzherald.co.nz/best-...s/news/headlines.cfm?c_id=1501241Business Opinion
http://nzherald.co.nz/perso...inance/news/headlines.cfm?c_id=12Personal Finance
http://nzherald.co.nz/business/currency-table/Currency Table
http://nzherald.co.nz/economy/news/headlines.cfm?c_id=34Economy
http://nzherald.co.nz/busin...ravel/news/headlines.cfm?c_id=813Business Travel
http://nzherald.co.nz/deloi...s/news/headlines.cfm?c_id=1503725Deloitte Top 200
http://nzherald.co.nz/property/news/headlines.cfm?c_id=8Property
http://nzherald.co.nz/premium/sport/Premium Sport
http://nzherald.co.nz/rugby/news/headlines.cfm?c_id=80Rugby
http://nzherald.co.nz/cricket/news/headlines.cfm?c_id=29Cricket
http://nzherald.co.nz/netball/news/headlines.cfm?c_id=69Netball
http://nzherald.co.nz/league/news/headlines.cfm?c_id=79League
http://nzherald.co.nz/sailing/news/headlines.cfm?c_id=106Sailing
http://nzherald.co.nz/anz-s...e/news/headlines.cfm?c_id=1504448ANZ Sports Scene
http://nzherald.co.nz/footb...soccer/news/headlines.cfm?c_id=86Football
http://nzherald.co.nz/racing/news/headlines.cfm?c_id=53Racing
http://nzherald.co.nz/athletics/news/headlines.cfm?c_id=19Athletics
http://nzherald.co.nz/basketball/news/headlines.cfm?c_id=21Basketball
http://nzherald.co.nz/motorsport/news/headlines.cfm?c_id=66Motorsport
http://nzherald.co.nz/tennis/news/headlines.cfm?c_id=94Tennis
http://nzherald.co.nz/tags/cycling/31/Cycling
http://nzherald.co.nz/golf/news/headlines.cfm?c_id=48Golf
http://nzherald.co.nz/ameri...s/news/headlines.cfm?c_id=1504215American Sports
http://nzherald.co.nz/hockey/news/headlines.cfm?c_id=52Hockey
http://nzherald.co.nz/tags/eSports/1504489/Esports
http://nzherald.co.nz/ufc/news/headlines.cfm?c_id=1503573UFC
http://nzherald.co.nz/boxing/news/headlines.cfm?c_id=23Boxing
http://nzherald.co.nz/nz-he...s/news/headlines.cfm?c_id=1504150NZH Local Focus
http://nzherald.co.nz/north...e/news/headlines.cfm?c_id=1503450The Northern Advocate
http://nzherald.co.nz/north...e/news/headlines.cfm?c_id=1503402The Northland Age
http://nzherald.co.nz/auckl...r/news/headlines.cfm?c_id=1503378The Aucklander
http://nzherald.co.nz/hamil...s/news/headlines.cfm?c_id=1503366Hamilton News
http://nzherald.co.nz/bay-o...s/news/headlines.cfm?c_id=1503343Bay of Plenty Times
http://nzherald.co.nz/hawke...y/news/headlines.cfm?c_id=1503462Hawke's Bay Today
http://nzherald.co.nz/rotor...t/news/headlines.cfm?c_id=1503438Rotorua Daily Post
http://nzherald.co.nz/wanga...e/news/headlines.cfm?c_id=1503426Whanganui Chronicle
http://nzherald.co.nz/strat...s/news/headlines.cfm?c_id=1503390Stratford Press
http://nzherald.co.nz/manaw...n/news/headlines.cfm?c_id=1503567Manawatu Guardian
http://nzherald.co.nz/kapit...s/news/headlines.cfm?c_id=1503789Kapiti News
http://nzherald.co.nz/te-aw...r/news/headlines.cfm?c_id=1504325Te Awamutu Courier
http://nzherald.co.nz/horow...e/news/headlines.cfm?c_id=1503788Horowhenua Chronicle
http://nzherald.co.nz/spy/news/headlines.cfm?c_id=1503840Spy
http://nzherald.co.nz/television/news/headlines.cfm?c_id=339TV
http://nzherald.co.nz/movies/news/headlines.cfm?c_id=200Movies
http://nzherald.co.nz/books/news/headlines.cfm?c_id=134Books
http://nzherald.co.nz/music/news/headlines.cfm?c_id=264Music
http://nzherald.co.nz/culture/news/headlines.cfm?c_id=544Culture
http://nzherald.co.nz/sideswipe/news/headlines.cfm?c_id=702Sideswipe
http://nzherald.co.nz/promo...ns/news/headlines.cfm?c_id=500848Competitions
http://nzherald.co.nz/fashi...beauty/news/headlines.cfm?c_id=42Fashion & Beauty
http://nzherald.co.nz/food-wine/news/headlines.cfm?c_id=206Food & Drink
http://nzherald.co.nz/relat...nships/news/headlines.cfm?c_id=41Relationships
http://nzherald.co.nz/healt...g/news/headlines.cfm?c_id=1501238Wellbeing
...

External Links (link to pages on other websites) - 153
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https://www.oneroof.co.nz/?ref=nzhnavOneRoof Property
http://www.driven.co.nz/?ref=nzhnavDriven Motoring
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http://www.eatwell.co.nz/?ref=nzh_navEat Well
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http://www.watchme.co.nzMust Watch on WatchMe
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https://www.watchme.co.nz/news/nz-herald-focus/NZ HERALD FOCUS
https://www.watchme.co.nz/n...cadwallader-finally-gets-answers/Focus: Cushings Disease suffer...
https://www.watchme.co.nz/e...he-scenes/joshs-reasons-to-watch/Watch Me
https://www.watchme.co.nz/e...he-scenes/joshs-reasons-to-watch/Gary of the Pacific: Reasons t...
https://www.watchme.co.nz/e...f-the-pacific/?ref=WatchMeSlider3Watch Me
https://www.watchme.co.nz/e...f-the-pacific/?ref=WatchMeSlider3Gary of the Pacific Feature Fi...
https://www.watchme.co.nz/n...s-meth-crisis/?ref=WatchMeSlider4
https://www.watchme.co.nz/n...s-meth-crisis/?ref=WatchMeSlider4Fighting the demon: Inside NZ'...
https://www.watchme.co.nz/n...s-meth-crisis/?ref=WatchMeSlider4NZ has tried and failed to fix...
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https://www.watchme.co.nz/e...inment/driven/?ref=WatchMeSlider6Watch some of New Zealand's mo...
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https://www.oneroof.co.nz/news/37392The latest house trend: two ki...
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https://www.driven.co.nz/ne...d-to-come-with-hybrid-powertrain/Next generation Toyota Land Cr...
https://www.driven.co.nz/ne...to-the-global-takata-recall-saga/
https://www.driven.co.nz/ne...to-the-global-takata-recall-saga/Nissan adds another 340,000 ve...
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https://www.driven.co.nz/ne...ollection-set-to-fetch-a-fortune/Jailed racing driver's superca...
https://www.driven.co.nz/re...-is-a-rock-star-of-the-ute-world/
https://www.driven.co.nz/re...-is-a-rock-star-of-the-ute-world/Can this tough, American-built...
https://www.driven.co.nz/ne...e-hummer-brand-with-electric-ute/
https://www.driven.co.nz/ne...e-hummer-brand-with-electric-ute/Iconic American gas guzzler to...
https://www.driven.co.nz/ne...d-named-special-edition-forester/
https://www.driven.co.nz/ne...d-named-special-edition-forester/Subaru apologises for 'F word'...
https://www.driven.co.nz/ne...ing-before-crashing-on-autopilot/
https://www.driven.co.nz/ne...ing-before-crashing-on-autopilot/Watch: Terrifying video shows ...
https://www.driven.co.nz/ne...-industry-with-record-sales-year/
https://www.driven.co.nz/ne...-industry-with-record-sales-year/Volkswagen looks to top auto i...
https://www.driven.co.nz/ne...th-incredible-2019-sales-success/
https://www.driven.co.nz/ne...th-incredible-2019-sales-success/Super SUV seller: Lamborghini ...
http://www.eatwell.co.nz/?ref=nzhslider
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxOvernight gluten-free oats wit...
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxBlueberry honey mille-feuille
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxPeri peri chicken skewers and ...
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhboxCarrot and chickpea fritters w...
https://www.eatwell.co.nz/r...dium=referral&utm_campaign=nzhbox
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
3 1 2


2 images do not have Alt values.

Image URL - 3
URL ALT Text
http://nzherald.co.nz/pb/re...es/assets/icons/navigation/site-logo/svg/nzh-logo.svg
http://nzherald.co.nz/pb/re...gin-assets/logo-picker-images/optimized/nzh-co-nz.svg
http://nzherald.co.nz/pb/re...es/assets/icons/navigation/site-logo/svg/nzh-logo.svgHome


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://nzherald.co.nz/pb/gr/c/default/r9Bk3r1Bjp3GNr/css/520781b01d.css?v=120stylesheet
http://nzherald.co.nz/pb/gr/p/default/r9Bk3r1Bjp3GNr/style.css?v=120stylesheet
http://nzherald.co.nz/pb/gr...c/default/r9Bk3r1Bjp3GNr/svg_css/8bc35eec0e.css?v=120stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
34 15 49


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
http://nzherald.co.nz/pb/resources/scripts/jquery/jquery-2.2.4.min.js
http://nzherald.co.nz/pb/gr...t/r9Bk3r1Bjp3GNr/load_immediately/9641c83c13.js?v=120
http://nzherald.co.nz/pb/gr/c/default/r9Bk3r1Bjp3GNr/headjs/75b5749904.js?v=120
https://www.oneroof.co.nz/static/lib/oneroof.js?20180911
https://media.nzherald.co.nz/oneroof/embed.js
https://www.oneroof.co.nz/static/lib/oneroof.js?20180907
https://media.nzherald.co.nz/oneroof/embed.js
http://nzherald.co.nz/pb/gr/c/default/r9Bk3r1Bjp3GNr/js/9cbc1d7b0d.js?v=120
http://nzherald.co.nz/pb/gr/c/default/r9Bk3r1Bjp3GNr/footjs/236959b9cf.js?v=120
http://nzherald.co.nz/pb/gr...efault/r9Bk3r1Bjp3GNr/advertising/314ebc8ca1.js?v=120
http://nzherald.co.nz/pb/gr...c/default/r9Bk3r1Bjp3GNr/postadjs/b61ecc347b.js?v=120
http://nzherald.co.nz/pb/gr/p/default/r9Bk3r1Bjp3GNr/render.min.js?v=120
https://www.images-home.com/image.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nzherald.co.nz/my-account/profile/newsletters/Newsletters
https://www.iheart.com/live/newstalk-zb-6187/?ref=nzhtile


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
206
Excellent! You do have a lot of root domains (206) linked to your site nzherald.co.nz.

206
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 7,346
  Facebook Shares 15,111
  Facebook Comments 8,384
  Tweets 0
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/nzherald.co.nz
Twitter Accounthttps://twitter.com/nzherald
Google+ Pagehttps://plus.google.com/+nzherald


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nzherald.co.nz is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,080th most visited website in the world.
10th most visited website in New Zealand  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - militarytimes.com, expressandstar.com, santanderesfera.com.br) hosted on the same server as nzherald.co.nz (ip : 184.51.101.90).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.51.101.90) is located at United States  
the most site visitors come from New Zealand  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
unknown old ( 1st registered on : 1969-12-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
unknown from today ( expires on : 1969-12-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]



Domain Info
nzherald.co.nz ( 14 characters )

Domain Registrar : New Zealand Domain Name Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1969-12-31 1969-12-31 1969-12-31
unknown old unknown ago unknown from today
unknown old


Domain Name Servers used by nzherald.co.nz
DNS Name IP Address
dns1.p01.nsone.net198.51.44.1
dns2.p01.nsone.net198.51.45.1
dns3.p01.nsone.net198.51.44.65


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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