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Excellent Practice40
Improvement Could be Made7
Critical Issues to Attend5
Mar 13, 2020 09:41 AM

Click To Re-generate Current Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Move the 2 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Combine the 4 css blocks and move them to an external style sheet file.
  • ...     57
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   culture   magazine   movies   stories   television   trailers   video  

Latest News and Trends | Observer

Words count: 5    Unique Words: 5    Length: 33 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Observer covers the top stories and all of the latest trends in lifestyle, arts, business political, and celebrity news around the world.

Words count: 22    Length: 137 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest News and Trends | Observer www.observer.com/
Observer covers the top stories and all of the latest trends in lifestyle, arts, business political, and celebrity news around the world.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Politics, Entertainment, Lifestyle, Arts, Business, Health, Internet Culture, New York

Words count: 10    Length: 86 characters    keyword phrases count : 8

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:75% (6/8)
politics 0   (0%)
entertainment 0   (0%)
lifestyle 0   (0%)
arts 0   (0%)
business 0   (0%)
health 0   (0%)
2 words:25% (2/8)
internet culture 0   (0%)
new york 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

actors  adblock  arts  browser  business  cao  ceo  click  coming  coronavirus  day  drugs  entertainment  gift  guide  halberg  health  helen  holiday  holmes  internet  john  kaminer  leave  lifestyle  list  michael  morgan  movies  observer  playing  politics  power  roll  sissi  star  stylish  tech  tures  whitelist 

Top 20 Keywords
Total Terms Count: 1,002

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
business 25 2.50%
arts 18 1.80%
coronavirus 16 1.60%
lifestyle 10 1.00%
politics 9 0.90%
guide 8 0.80%
gift 8 0.80%
observer 8 0.80%
sissi 8 0.80%
cao 8 0.80%
stylish 7 0.70%
holmes 6 0.60%
adblock 6 0.60%
morgan 5 0.50%
entertainment 5 0.50%
helen 5 0.50%
health 5 0.50%
halberg 5 0.50%
power 5 0.50%
star 5 0.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Warren Buffett’s Expensive Bet: Coronavirus Impact on Airlines Will Be Temporary
Carnival Suspends Princess Cruises After Ships Become Coronavirus Death Traps
Will Coronavirus Lead to a Recession? What We Can Learn From Pandemics in History
Met Museum to Close Due to Coronavirus, Leaving the Met Gala’s Fate Uncertain
Why Does It Take a Coronavirus Pandemic for Uber to Finally Offer Drivers Sick Leave?


Our Favorite Candle Scents to Light at Home This Spring
Soho House Is Launching a Collection of Prints Inspired by Its Clubs Around the World
Gabrielle Union and Dwyane Wade Want $6.2 Million for Their Sherman Oaks Mansion
Jennifer Lawrence Accepted a Loss on Her Upper East Side Penthouse
Jet Set: New Accessories for Your Next Journey
Half-Life of Memory: Unforgetting the ‘American Chernobyl’
What Lessons Can JFK’s Pledge to Reach the Moon Provide for Trump?
Real Estate Developers’ Plea to Trump: Don’t Roll Out New EB-5 Regulation
Are Hurricanes Blowing Climate Change Skepticism Away?
Don’t Penalize Private Prisons for Scourge of Mass Incarceration
Netflix’s ‘Feel Good’ Is a Refreshingly Sincere Take on LGBTQ+ Love
Netflix Needs Some New Tricks If It Wants to Stay on Top
‘The Postcard Killings’ Is Tasteless at Just About Every Turn
All of Hollywood’s Major Cancellations & Delays Caused by the Coronavirus
The ‘Never Rarely Sometimes Always’ Producers on Changing the Abortion Conversation
Opera Star Anna Netrebko Denies She Withdrew From ‘Tosca’ at the Met
Dubious Old Pharmaceutical Posters That Will Make You Appreciate Modern Medicine
Closed Since 2006, Egypt’s Oldest Pyramid Reopens to Visitors
‘Hangmen’ Star Tracie Bennett on Doing Dark Comedy With the Master, Martin McDonagh
Cancellation of TEFAF Maastricht Leaves Global Art Events Split on Pushing Forward
Why Coronavirus-Triggered Work From Home Surge Won’t Make Slack Rich
5 Promising Covid-19 Vaccines and Drugs That Could End Coronavirus Pandemic
Severe Covid-19 Patients in US Are Testing Out a ‘Last-Resort’ Coronavirus Drug
How Bill Gates Thinks We Should Respond to the Coronavirus Outbreak
NBA, NFL and the Tokyo Olympics: How Coronavirus Has Disrupted the Sports World
FDA Cracks Down on Companies for Selling Bogus Coronavirus Drugs
As Coronavirus-Hit Ship Docks in Bay Area, America’s Tech Hub Enters ‘Lockdown’
As Coronavirus Hits America’s Billionaire Town, Seattle’s Tech Moguls Are Slow to Act
Warren Buffett To Host 40,000-Person Shareholder Meeting Despite Coronavirus
How Schools Are Reacting to Coronavirus After the First US Death
Power Lists
The Most Powerful PR Firms of 2019
Observer’s 15 Rising Stars in the PR Industry for 2019
PR Power List Cannabis Honor Roll of 2019
PR Power List Tech Honor Roll of 2019
An Active Video Shopping Experience That’s Sure to Click With Audiences
Jacolby Satterwhite’s Hallucinatory Dreamscapes Come to Life in Two Exhibitions
David Hartt’s ‘Le Mancenillier’ is Coming to Frank Lloyd Wright’s Pennsylvania Synagogue
Exclusive: Watch Street-Side Karaoke With Senator Tim Kaine
6 Jaw-Dropping Moments From James Lipton’s ‘Inside the Actors Studio’
Top Silicon Valley Stylist Spills Fashion Secrets of Tech CEOs and Founders
Everything You Think You Know About the Museum of Ice Cream Is Wrong: Interview With CEO
Decoding the Inexact Science of Buying Art: Q&A With Fine Art Group CEO Philip Hoffman
75 Minutes Before Curtain With Alex Brightman as He Gets Into Demon Mode
The Grindr Grifter
At 80, Playwright Terrence McNally Is Still Theater’s Biggest Fanboy
Is Pete Holmes the Ram Dass of Stand-Up? The ‘Crashing’ Star Talks Faith, Fear and the State of Comedy
Trixie Mattel Is Very Serious About Being Stupid
Anthony Carrigan Was Told He’d Never Find Work. Now the ‘Barry’ Star Is Playing the Best Character on TV.
For ‘Mean Girls’ Actor Daniel Franzese, Playing an Iconic Gay Best Friend Was a Blessing and a Curse
Have Millennials Lost Faith in Marriage? This Wedding Planning Startup Suggests No
Q&A: Gus Van Sant on Straight Actors Playing Gay and Making His First Film for Amazon
How Marlon James Reimagined African Folklore to Craft His Intoxicating New Fantasy Novel
75 Minutes Before Curtain With a Super-Zen Cody Simpson
Glenn Greenwald on Sucker Journalists—and Why There’s No Silver Bullet Coming for Trump
Gift Guides
The Ultimate Luxury Valentine’s Day Gift Guide for the Most Stylish Woman You Know
The Luxury Holiday Gift Guide for the Most Stylish Man You Know
The Luxury Holiday Gift Guide for the Most Stylish Woman You Know
The Definitive Father’s Day Gift Guide for the Most Stylish Man You Know
A Mother’s Day Gift Guide for the Stylish Mom Who Has Everything
The Ultimate Holiday Gift Guide for the Stylish Woman Who Has Everything
The Ultimate Holiday Gift Guide for the Stylish Man Who Has Everything


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<I> (6)
<STRONG> (3)Don't run on pages on this domain
Enabled on this site.
Disable on Observer.com.

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

https://observer.com/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://observer.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://observer.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.01 seconds - 3,219.70 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.60 s 0.04 s 0.03 s 0.01 s 2.58 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
32 Kb (32,197 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
32 Kb (32,197 bytes) 8 Kb (7,721 bytes) 24 Kb (24,476 bytes) 31.55 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.observer.com and http://observer.com are resolved to the same url :https://observer.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://observer.com/.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
138 8 146

You have more than 100 links (146).

Internal Links (link to pages within this domain) - 138
URL Anchor Text
http://observer.com/new-york-politics/New York
http://observer.com/new-jersey-politics/New Jersey
http://observer.com/national-security/National Security
http://observer.com/visual-art/Visual Art
http://observer.com/food-drink/Food & Drink
http://observer.com/home-design/Home Design
http://observer.com/real-estate/Real Estate
http://observer.com/personal-finance/Personal Finance
http://observer.com/internet-culture/Internet Culture
https://observer.com/2020...-airline-stock-coronavirus-economy/Warren Buffett’s Expensive Bet...
https://observer.com/2020...-ship-coronavirus-covid19-pandemic/Carnival Suspends Princess Cru...
https://observer.com/2020...omy-recession-pandemics-in-history/Will Coronavirus Lead to a Rec...
https://observer.com/2020...sed-coronavirus-met-gala-undecided/Met Museum to Close Due to Cor...
https://observer.com/2020...-driver-paid-sick-leave-quarantine/Why Does It Take a Coronavirus...
https://observer.com/2020...est-spring-candle-scents-fragrance/Our Favorite Candle Scents to ...
https://observer.com/2020...-limited-edition-artist-collection/Soho House Is Launching a Coll...
https://observer.com/2020...de-list-sherman-oaks-home-for-sale/Gabrielle Union and Dwyane Wad...
https://observer.com/2020...east-side-penthouse-apartment-loss/Jennifer Lawrence Accepted a L...
https://observer.com/2020...acking-new-accessories-reebok-osea/Jet Set: New Accessories for Y...
https://observer.com/2019...ican-chernobyl-history-documentary/Half-Life of Memory: Unforgett...
https://observer.com/2019...ding-anniversary-lessons-jfk-trump/What Lessons Can JFK’s Pledge ...
https://observer.com/2019...l-estate-developers-eb-5-visa-plea/Real Estate Developers’ Plea t...
https://observer.com/2019...rricanes-climate-change-skepticism/Are Hurricanes Blowing Climate...
https://observer.com/2019...on-penalization-mass-incarceration/Don’t Penalize Private Prisons...
https://observer.com/2020...eel-good-netflix-review-mae-martin/Netflix’s ‘Feel Good’ Is a Ref...
https://observer.com/2020...k-compete-amazon-apple-disney-plus/Netflix Needs Some New Tricks ...
https://observer.com/2020...dean-morgan-famke-janssen-rex-reed/‘The Postcard Killings’ Is Tas...
https://observer.com/2020...s-delays-caused-by-the-coronavirus/All of Hollywood’s Major Cance...
https://observer.com/2020...-always-sara-murphy-adele-romanski/The ‘Never Rarely Sometimes Al...
https://observer.com/2020...-netrebko-metropolitan-opera-tosca/Opera Star Anna Netrebko Denie...
https://observer.com/2020...ld-pharmaceutical-posters-medicine/Dubious Old Pharmaceutical Pos...
https://observer.com/2020...-reopens-after-14-year-restoration/Closed Since 2006, Egypt’s Old...
https://observer.com/2020...dy-with-the-master-martin-mcdonagh/‘Hangmen’ Star Tracie Bennett ...
https://observer.com/2020...03/coronavirus-art-fairs-cancelled/Cancellation of TEFAF Maastric...
https://observer.com/2020...-coronavirus-work-from-home-demand/Why Coronavirus-Triggered Work...
https://observer.com/2020...s-covid19-vaccine-drug-development/5 Promising Covid-19 Vaccines ...
https://observer.com/2020...19-drug-fda-test-gilead-remdesivir/Severe Covid-19 Patients in US...
https://observer.com/2020...undation-offer-covid19-testing-kit/How Bill Gates Thinks We Shoul...
https://observer.com/2020...lation-nba-nfl-tokyo-olympics-2020/NBA, NFL and the Tokyo Olympic...
https://observer.com/2020...d19-drug-vaccine-fraud-fda-warning/FDA Cracks Down on Companies f...
https://observer.com/2020...ock-california-tech-work-from-home/As Coronavirus-Hit Ship Docks ...
https://observer.com/2020...ngton-tech-billionaire-slow-to-act/As Coronavirus Hits America’s ...
https://observer.com/2020...ay-shareholder-meeting-coronavirus/Warren Buffett To Host 40,000-...
https://observer.com/2020...h-school-close-washington-new-york/How Schools Are Reacting to Co...
http://observer.com/tag/power-listPower Lists
https://observer.com/2019/12/observer-pr-power-50-list-2019/The Most Powerful PR Firms of ...
https://observer.com/2019/12/pr-power-list-rising-stars-2/Observer’s 15 Rising Stars in ...
https://observer.com/2019...ower-list-cannabis-honor-roll-2019/PR Power List Cannabis Honor R...
https://observer.com/2019...pr-power-list-tech-honor-roll-2019/PR Power List Tech Honor Roll ...
https://observer.com/2019...chis-roebuck-active-video-shopping/An Active Video Shopping Exper...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://wpvip.com/?utm_so...oter%20Credit&utm_term=observer.comWordPress.com VIP

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
67 24 43

43 images do not have Alt values.

Image URL - 67
https://observer.com/wp-c...emes/newyorkobserver-2014/images/observer-logo-2015.pngObserver Logo
https://observer.com/wp-c...op=604px%2C0px%2C4868px%2C3650px&resize=300%2C225&stripDwyane Wade and Gabrielle Unio...
https://observer.com/wp-c...ages-1040038846.jpg?quality=80&w=300&h=225&crop=1&stripjennifer lawrence
https://observer.com/wp-c...crop=7px%2C0px%2C2175px%2C1631px&resize=300%2C225&stripRocky Flats Plant
https://observer.com/wp-c...op=138px%2C89px%2C1287px%2C966px&resize=300%2C225&stripAstronaut Buzz Aldrin salutes ...
https://observer.com/wp-c...crop=0px%2C0px%2C2774px%2C2080px&resize=300%2C225&stripDonald Trump
https://observer.com/wp-c...crop=0px%2C0px%2C4968px%2C3725px&resize=300%2C225&stripprivate prisons
https://observer.com/wp-c...feel_good_still.jpg?quality=80&w=300&h=225&crop=1&stripMae Martin and Charlotte Ritch...
https://observer.com/wp-c...06E01_0m19s463f.jpg?quality=80&w=300&h=225&crop=1&stripNetflix stock Amazon Apple Dis...
https://observer.com/wp-c...-e1579204715947.jpg?quality=80&w=300&h=225&crop=1&stripjeffrey dean morgan famke jans...
https://observer.com/wp-c...gn-1598473_1920.jpg?quality=80&w=300&h=225&crop=1&stripCoronavirus Hollywood Schedule
https://observer.com/wp-c...R0016561000_AL_.jpg?quality=80&w=300&h=225&crop=1&stripNever Rarely Sometimes Always
https://observer.com/wp-c...op=368px%2C0px%2C2909px%2C2183px&resize=300%2C225&stripSenator Tim Kaine.
https://observer.com/wp-c...crop=113px%2C0px%2C911px%2C683px&resize=300%2C225&stripDaniel Spence
https://observer.com/wp-c...dit-todd-hido-1.jpg?quality=80&w=300&h=225&crop=1&stripTerrence McNally
https://observer.com/wp-c...holmes_observer.jpg?quality=80&w=300&h=225&crop=1&stripPete Holmes
https://observer.com/wp-c...ny_observer_292.jpg?quality=80&w=300&h=225&crop=1&stripAnthony Carrigan.
https://observer.com/wp-c...&crop=4px%2C0px%2C1067px%2C800px&resize=300%2C225&stripDaniel Franzese.
https://observer.com/wp-c...crop=0px%2C0px%2C1561px%2C1171px&resize=300%2C225&stripGus Van Sant.
https://observer.com/wp-c...n_james_0083_r3.jpg?quality=80&w=300&h=225&crop=1&stripMarlon James
https://observer.com/wp-c...04/mothers_day2.jpg?quality=80&w=300&h=225&crop=1&stripMother's Day Gift Guide 2019
https://observer.com/wp-c...rop=88px%2C0px%2C1601px%2C1201px&resize=300%2C225&stripObserver Women's Gift Guide
https://observer.com/wp-c...rop=51px%2C0px%2C1601px%2C1201px&resize=300%2C225&stripObserver Men's Gift Guide

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
4 1 5

You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
54 29 83

Too many (29) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 29
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (195) linked to your site observer.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 328
  Facebook Shares 358
  Facebook Comments 163
  Tweets 558
  LinkedIn 52

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/observer
Twitter Accounthttps://twitter.com/observer
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site observer.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
14,770th most visited website in the world.
3,898th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - observer.com, womansworldmag.com, commercialobserver.com) hosted on the same server as observer.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 341 days old ( 1st registered on : 1994-04-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
3 years, 310 days from today ( expires on : 2024-02-03 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
observer.com ( 12 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-04-23 1994-04-23 2024-02-03
25 years, 341 days old 25 years, 341 days ago 3 years, 310 days from today
25 years, 341 days old

Domain Name Servers used by observer.com
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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