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petco.com favicon petco.com

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend9
Nov 15, 2019 05:59 AM

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Detailed Reviews

Related Category
Most related categories of this website.

accessories   art   club   deals   dog   jewelry   kitchen   museum  

Title
Pet Supplies, Pet Food, and Pet Products | Petco

Words count: 8    Unique Words: 6    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Pet 3


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop Petco for a variety of pet food, supplies, and services. From grooming, to training and vet services, Petco has you and your large or small pet covered. Buy online or in-store and save on orders with repeat delivery! Healthier pets, happier people, better world.

Words count: 45    Length: 267 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Pet Supplies, Pet Food, and Pet Products | Petco www.petco.com/
Shop Petco for a variety of pet food, supplies, and services. From grooming, to training and vet services, Petco has you and your large or small pet ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  apply  bird  buy  cart  cat  close  code  content  delivery  discount  dog  ends  exclusions  fish  food  free  items  litter  live  offer  online  order  pet  petco  pickup  pop  products  promotion  qualifying  relief  repeat  shipping  shop  store  subtotal  supplies  taxes  treats  valid 

Top 20 Keywords
Total Terms Count: 4,056

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
shop 100 2.47%
order 77 1.90%
petco 64 1.58%
delivery 52 1.28%
food 52 1.28%
shipping 51 1.26%
promotion 48 1.18%
cat 45 1.11%
store 45 1.11%
apply 43 1.06%
dog 42 1.04%
discount 39 0.96%
repeat 38 0.94%
pet 38 0.94%
cart 34 0.84%
free 33 0.81%
supplies 31 0.76%
online 30 0.74%
pop 29 0.71%
content 29 0.71%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0161298000142020189

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(16)
Featured Brands
Featured Brands
20% off $60+ when you buy online and pick up in-store
20% off $60+ when you buy online and pick up in-store
30% off + FREE shipping on your first Repeat Delivery order.
30% off + FREE shipping on your first Repeat Delivery order.
Shop by Pet
Save 30% On Your First Repeat Delivery Order
Services from Head to Tail
Deals for the Whole Pet Family
Shopping Made Easier
Exclusively at Petco
Customer Service
Services
Corporate
Sign Up

<H3>

(12)
Sign in for the best experience
Sign in for the best experience
Dog Grooming
Dog Self-Wash
Positive Dog Training
Veterinary Care
Pet Sitting
Pet Adoptions
Buy 1, Get 1 50% off Select Dog Treats  
$1 Per Gallon 10G, 20G, 20L & 29G Aqueon Open-glass Aquariums
25% Off Cat Furniture & Scratchers  

<H4>

(98)
Food
Food
Petco's Top Rated
Treats
Treats
Care & Health
At Home
Play & Wear
Vehicle, Travel & Outdoor
Vehicle, Travel & Outdoor
Pharmacy
Pharmacy
Browse More
Food & Treats
At Home & On the Go
Litter & Accessories
Play & Wear
Pharmacy
Pharmacy
Care & Health
Pharmacy
Browse More
Fish
Fish Food & Feeders
Aquariums & Décor
Pond Shop
Pond Shop
Live Fish
Live Fish
Equipment
Lighting
Lighting
Tank Health
Water Quality
Deals
Deals
Shop by Fish Type
Small Pet
Food & Treats
Food & Treats
Habitats & Accessories
Care & Health
Sleep & On The Go
Live Small Pets
Live Small Pets
Deals
Deals
Shop by Pet Type
Reptile
Food & Care
Habitats & Accessories
Cleaning & Maintenance
Live Reptiles
Live Reptiles
Deals
Deals
Shop by Pet Type
Bird
Food & Feeding
Cages & Accessories
Perches & Toys
Health & Grooming
Wild Bird Shop
Chicken Shop
Live Birds
Live Birds
Deals
Deals
Shop by Pet Type
Holiday
Holiday Shop
Holiday Shop
Gift Ideas
Browse More
Refill Prescriptions
Fish
Small Pet
Reptile
Bird
30% off plus FREE shipping on your first Repeat Delivery order
10% off when you buy online & pick up in-store! Discount applied in cart.
Shipping Fees and Schedule
Save 30% on your First Prescription Order with Repeat Delivery
Buy 1, Get 1 50% off Select Dog Treats
25% off Cat Toys when you buy online & pick up in-store
25% off Cat Furniture & Scratchers when you buy online & pick up in-store
$1 Per Gallon 10G, 20G, 20L & 29G Aqueon open-glass tanks when you buy online & pick up in-store
50% off 40B & 55G Open-glass Tanks when you buy online & pick up in-store
25% off when you add once to your next Repeat Delivery
20% off $60+ when you buy online and pick up in-store
<U> (1)Learn More
<I> (42)
<STRONG> (20)Register
Black Friday Ad
Seresto
WholeHearted
Dr. Elsey's
Greenies
Seresto
WholeHearted
Dr. Elsey's
Greenies
Pals Rewards Successfully Loaded!
Pals Rewards Error
(877) 738-6742
877-738-6742
Did you know?
Learn More
Orders over $99
Orders under $99
Order Placed before 5PM PST
Ships On


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
55.7

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://petco.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://petco.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
30.68 seconds - 1.83 Kb/s

The loading speed is too slow, and it take more than 5 seconds!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.03 s 0.06 s 0.06 s 0.01 s 4.50 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
56 Kb (56,237 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
56 Kb (56,237 bytes) 30 Kb (29,830 bytes) 26 Kb (26,407 bytes) 112.96 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
181 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 2)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.petco.com/shop/en/petcostore and http://petco.com are resolved to the same url :https://www.petco.com/shop/en/petcostore

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.petco.com/...untActivePage=myAccount&reLogonURL=LogonForm&URL=LogonForm
https://www.petco.com/...nForm?myAcctMain=1&catalogId=10051&langId=-1&storeId=10151
https://www.petco.com/...?myAcctMain=&new=Y&catalogId=10051&langId=-1&storeId=10151
https://www.petco.com/...untActivePage=myAccount&reLogonURL=LogonForm&URL=LogonForm
https://www.petco.com/...ong&langId=-1&storeId=10151&myAccountActivePage=trackOrder
https://www.petco.com/...elist&langId=-1&storeId=10151&myAccountActivePage=wishlist
https://www.petco.com/...51&langId=-1&storeId=10151&myAccountActivePage=palsRewards
https://www.petco.com/...langId=-1&storeId=10151&myAccountActivePage=repeatDelivery
https://www.petco.com/...%2526orderId%253D.%2526langId%253D-1%2526storeId%253D10151
http://petco.com/shop/...age=myPrescription&catalogId=10051&langId=-1&storeId=10151
http://petco.com/shop/...age=myPrescription&catalogId=10051&langId=-1&storeId=10151
http://petco.com/shop/...age=myPrescription&catalogId=10051&langId=-1&storeId=10151
http://petco.com/shop/...andsView?catalogId=10051&langId=-1&storeId=10151&langId=-1
http://petco.com/shop/...andsView?catalogId=10051&langId=-1&storeId=10151&langId=-1
http://petco.com/shop/...age=myPrescription&catalogId=10051&langId=-1&storeId=10151
http://petco.com/shop/...age=myPrescription&catalogId=10051&langId=-1&storeId=10151
http://petco.com/shop/...age=myPrescription&catalogId=10051&langId=-1&storeId=10151
http://petco.com/webap...esBookGroomingView?catalogId=10051&langId=-1&storeId=10151
http://petco.com/shop/...tActivePage=myAccount&myAcctMain=1&langId=-1&storeId=10151
https://www.petco.com/...nForm?myAcctMain=1&catalogId=10051&langId=-1&storeId=10151
https://www.petco.com/...wName%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=44727
https://www.petco.com/...ame%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=1636004
https://www.petco.com/...wName%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=40242
https://www.petco.com/...wName%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=18548
https://www.petco.com/...nForm?myAcctMain=1&catalogId=10051&langId=-1&storeId=10151
https://www.petco.com/...wName%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=44727
https://www.petco.com/...ame%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=1636004
https://www.petco.com/...wName%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=40242
https://www.petco.com/...wName%3DAjaxOrderItemDisplayView%26URL%3D&catEntryId=18548
http://petco.com/webap...esBookGroomingView?catalogId=10051&langId=-1&storeId=10151
http://petco.com/webap...esBookGroomingView?catalogId=10051&langId=-1&storeId=10151
https://www.petco.com/...esBookGroomingView?catalogId=10051&langId=-1&storeId=10151
https://stores.petco.com/?check_list=11017
http://petco.com/shop/...51&myAccountActivePage=palsRewards&langId=-1&storeId=10151
http://petco.com/webap...wcs/stores/servlet/PetcoGuestOrderLookupView?storeId=10151
http://petco.com/shop/Sitemap?catalogId=10051&langId=-1&storeId=10151


You may use url rewrite techniques to make these 36 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://stores.petco.com/?check_list=11017
http://petco.com/conte...e/en_US/pet-services/help/recalls.html
http://petco.com/conte...services/corporate/code-of-ethics.html
http://petco.com/conte...vices/corporate/event-sponsorship.html
http://petco.com/conte...US/pet-services/corporate/vendors.html
http://petco.com/conte...e/en_US/pet-services/terms-of-use.html
http://petco.com/conte...vices/terms-of-use/privacy-policy.html


You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
526 23 549


Too many links (549), it may be considered as spam!

Internal Links (link to pages within this domain) - 526
URL Anchor Text
https://www.petco.com/shop/en/petcostore
https://stores.petco.comStores
https://stores.petco.comFind a Store
http://petco.com/local-adLocal Ad
https://www.petco.com/...unt&reLogonURL=LogonForm&URL=LogonFormAccount
https://www.petco.com/...atalogId=10051&langId=-1&storeId=10151Sign In
https://www.petco.com/...atalogId=10051&langId=-1&storeId=10151Register
https://www.petco.com/...unt&reLogonURL=LogonForm&URL=LogonFormMy Account
https://www.petco.com/...d=10151&myAccountActivePage=trackOrderTrack Order
https://www.petco.com/...eId=10151&myAccountActivePage=wishlistQuick Reorder
https://www.petco.com/...=10151&myAccountActivePage=palsRewardsPals Rewards
https://www.petco.com/...151&myAccountActivePage=repeatDeliveryRepeat Delivery
https://www.petco.com/...526langId%253D-1%2526storeId%253D10151Cart
http://petco.com/shop/en/petcostore/sale-and-offersView Sale & Offers
http://petco.com/shop/en/petcostore/c/local-adBlack Friday Ad
http://petco.com/shop/en/petcostore
http://petco.com/shop/en/petcostore/category/dogDog
http://petco.com/shop/en/petcostore/category/catCat
http://petco.com/shop/en/petcostore/category/fishFish
http://petco.com/shop/en/petcostore/category/small-animalSmall Pet
http://petco.com/shop/en/petcostore/category/reptileReptile
http://petco.com/shop/en/petcostore/category/birdBird
http://petco.com/shop/en/petcostore/category/holiday-shopHoliday
http://petco.com/shop/en/petcostore/category/dog/dog-foodFood
http://petco.com/shop/...og/dog-food/fresh-human-grade-dog-foodFresh Human Grade Food
http://petco.com/shop/...ore/category/dog/dog-food/dry-dog-foodDry Food
http://petco.com/shop/...egory/dog/dog-food/grain-free-dog-foodGrain Free Food
http://petco.com/shop/...ore/category/dog/dog-food/wet-dog-foodWet Food
http://petco.com/shop/...-food/prescription-dog-food-and-treatsVet-Authorized Diet
http://petco.com/shop/...store/category/dog/dog-food/puppy-foodPuppy Food
http://petco.com/shop/en/petcostore/category/dog/dog-foodShop All Food
http://petco.com/shop/...n/petcostore/c/top-grain-free-dog-foodTop Grain Free Food
http://petco.com/shop/en/petcostore/c/top-lid-dog-foodTop Limited Ingredient Food
http://petco.com/shop/en/petcostore/c/top-puppy-foodTop Puppy Food
http://petco.com/shop/en/petcostore/c/top-rated-dental-chewsTop Dental Treats
http://petco.com/shop/.../petcostore/c/top-small-breed-dog-foodTop Small Breed Food
http://petco.com/shop/...petcostore/c/top-high-protein-dog-foodTop High Protein Food
http://petco.com/shop/...costore/c/top-wholesome-grain-dog-foodTop Wholesome Grain Food
http://petco.com/shop/...tore/category/dog/dog-treats-and-chewsTreats
http://petco.com/shop/...-chews/dog-biscuits-cookies-and-snacksBiscuits & Snacks
http://petco.com/shop/...-and-chews/dog-dental-treats-and-chewsDental Treats
http://petco.com/shop/...tore/category/dog/dog-treats-and-chewsShop All Treats
http://petco.com/shop/...tcostore/category/pet-pharmacy/dog-rx/Pharmacy
http://petco.com/shop/en/petcostore/category/dog/dental-careDental Care
http://petco.com/shop/...tegory/dog/dog-and-puppy-flea-and-tickFlea & Tick
http://petco.com/shop/...e/category/dog/dog-health-and-wellnessHealth & Wellness
http://petco.com/shop/.../category/dog/dog-grooming-and-bathingGrooming Supplies
http://petco.com/shop/en/petcostore/category/dogShop All Dog Supplies
http://petco.com/shop/...re/category/dog/dog-crates-and-kennelsCrates & Kennels
http://petco.com/shop/...tore/category/dog/dog-beds-and-beddingBeds & Blankets
http://petco.com/shop/...tore/category/dog/dog-feeding-suppliesBowls & Feeders
http://petco.com/shop/.../category/dog/dog-gates-doors-and-pensGates, Doors & Pens
http://petco.com/shop/...n/petcostore/category/dog/dog-trainingTraining & Behavior
http://petco.com/shop/en/petcostore/category/dogShop All Dog Supplies
http://petco.com/shop/en/petcostore/category/dog/dog-apparelApparel
http://petco.com/shop/...parel/dog-t-shirts-tank-tops-and-polosT-Shirts
http://petco.com/shop/...ory/dog/dog-apparel/dog-paw-protectionBoots & Socks
http://petco.com/shop/...category/dog/dog-apparel/dog-flotationLife Jackets
http://petco.com/shop/.../dog/dog-collars-leashes-and-harnessesCollars & Leashes
http://petco.com/shop/en/petcostore/category/dog/dog-toysToys
http://petco.com/shop/en/petcostore/category/dogShop All Dog Supplies
http://petco.com/shop/...e/category/dog/travel-outdoor-suppliesVehicle, Travel & Outdoor
http://petco.com/shop/...outdoor-supplies/travel-crates-kennelsTravel Crates & Kennels
http://petco.com/shop/.../travel-outdoor-supplies/dog-strollersCarriers & Strollers
http://petco.com/shop/...ore/category/dog/dog-poop-bags-cleanupPoop Bags & Cleanup
http://petco.com/shop/...ravel-outdoor-supplies/car-accessoriesCar Seats & Seat Covers
http://petco.com/shop/en/petcostore/category/dogShop All Dog Supplies
http://petco.com/shop/...tcostore/category/pet-pharmacy/dog-rx/Pharmacy
http://petco.com/shop/...y/pet-pharmacy/dog-rx/rx-dog-heartwormHeartworm
http://petco.com/shop/...gory/pet-pharmacy/dog-rx/flea-medicineFlea & Tick
http://petco.com/shop/...cy/dog-rx/rx-dog-pain-relief-arthritisPain Relief & Arthritis
http://petco.com/shop/...pet-pharmacy/dog-rx/rx-dog-antibioticsAntibiotics
http://petco.com/shop/...-pharmacy/dog-rx/rx-dog-allergy-reliefAllergy Relief
http://petco.com/shop/...ory/pet-pharmacy/dog-rx/rx-dog-anxietyAnxiety
http://petco.com/shop/...et-pharmacy/dog-rx/rx-dog-ear-eye-careEar & Eye Care
http://petco.com/shop/...-food/prescription-dog-food-and-treatsVet-Authorized Diet
http://petco.com/shop/...tcostore/category/pet-pharmacy/dog-rx/All Pharmacy
http://petco.com/shop/en/petcostore/c/gift-cardGift Cards
http://petco.com/shop/en/petcostore/s/petco-coupons-promosCoupons
http://petco.com/shop/...ore/category/cat/cat-food/dry-cat-foodDry Food
http://petco.com/shop/...ore/category/cat/cat-food/wet-cat-foodWet Food
http://petco.com/shop/...-food/prescription-cat-food-and-treatsVet-Authorized Diet
http://petco.com/shop/en/petcostore/category/cat/cat-foodShop All Food
http://petco.com/shop/en/petcostore/category/cat/cat-treatsShop All Treats
http://petco.com/shop/...tore/category/cat/cat-feeding-suppliesBowls & Feeders
http://petco.com/shop/...egory/cat/cat-furniture-and-scratchersTrees, Towers & Furniture
http://petco.com/shop/...tore/category/cat/cat-beds-and-beddingBeds & Blankets
http://petco.com/shop/...etcostore/category/cat/cat-containmentCarriers & Containment
http://petco.com/shop/en/petcostore/category/catShop All Cat Supplies
http://petco.com/shop/en/petcostore/category/cat/cat-litterLitter
http://petco.com/shop/...-accessories/cat-litter-boxes-and-pansLitter Boxes
http://petco.com/shop/...-boxes-and-pans/automatic-litter-boxesAutomatic Litter Boxes
http://petco.com/shop/...y/cat/cat-litter-boxes-and-accessoriesLitter Box Accessories
http://petco.com/shop/en/petcostore/category/catShop All Cat Supplies
http://petco.com/shop/en/petcostore/category/cat/cat-toysToys
http://petco.com/shop/...ory/cat/cat-toys/cat-teasers-and-wandsTeasers
http://petco.com/shop/.../cat/cat-collars-leashes-and-harnessesCollars & Leashes
http://petco.com/shop/en/petcostore/category/catShop All Cat Supplies
http://petco.com/shop/...tcostore/category/pet-pharmacy/cat-rx/Pharmacy
http://petco.com/shop/...cy/cat-rx/rx-cat-pain-relief-arthritisPain Relief & Arthritis
...

External Links (link to pages on other websites) - 23
URL Anchor Text
https://pupbox.com/?ut...tm_medium=Exclusive&utm_campaign=PetcoPupBox
https://www.petcoach.co/educational-center/dog/Education Center
https://www.petcoach.co/educational-center/cat/Education Center
https://www.petcoach.co/educational-center/fish/Education Center
https://www.petcoach.co/educational-center/small-animal/Education Center
https://www.petcoach.co/educational-center/reptile/Education Center
https://www.petcoach.co/educational-center/bird/Education Center
https://www.instacart.com/petcoInstacart delivery ...
https://www.shipt.com/petco/Shipt Bring Petco...
https://www.petcofoundation.org/Petco Foundation
https://www.facebook.com/PETCOFacebook
https://twitter.com/PETCOTwitter
https://www.pinterest.com/petco/Pinterest
https://instagram.com/petcoInstagram
https://plus.google.com/+petco/postsGoogle+
https://www.youtube.com/user/PETCOAnimalSuppliesYouTube
https://www.essentiala...&utm_content=header&utm_campaign=petco
https://www.essentiala...&utm_content=header&utm_campaign=petco
https://www.safe.pharmacy/
https://www.petcoach.co/
https://www.vetcoclinics.com/
https://pupbox.com/
https://www.petinsurancequotes.com

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
5 5 0


Excellent! all images are associated with an ALT value.

Image URL - 5
URL ALT Text
http://petco.com/wcsstore/PetcoStore/img/brand-logo.pngPetco - Where the healthy pets...
http://petco.com/wcsstore/PetcoSAS/images/miniloading.gifYour request is being processe...
http://petco.com/wcsstore/PetcoStore/img/brand-logo.pngPetco - Where the healthy pets...
http://petco.com/webapp/wcs/stores/PetcoStore/img/close_icon.pngclose
http://petco.com/webapp/wcs/stores/PetcoStore/img/close_icon.pngclose


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
7 1 8


You have 7 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://petco.com/wcsst...etcoStore/css/styles-v98c6d77ff500dd336277d87a7392434f.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
46 12 58


Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type
http://petco.com/wcsstore/PetcoSAS/javascript/SmartBanner.jstext/javascript
http://petco.com/wcsstore/dojo18/dojo/dojo.jstext/javascript
http://petco.com/wcsstore/dojo18/dojo/dojodesktop-rwd.jstext/javascript
http://petco.com/wcsst.../petco/petco.combined-v542f860229d3993a2fa85f71d5b8d05e.jstext/javascript
text/javascript
http://petco.com/wcsst...tryRecommendation/javascript/CatalogEntryRecommendation.jstext/javascript
http://petco.com/wcsst...ce.store.widgets.ContentRecommendation/javascript/video.jstext/javascript
text/javascript
https://215766422-prod.rfksrv.com/rfk/js/11282-215766422/init.jstext/javascript
http://petco.com/wcsst...re/PetcoSAS/javascript/UserArea/PetcoPalsRewardsDisplay.jstext/javascript
http://petco.com/wcsst...S/javascript/UserArea/PetcoMyAccountServicesDeclaration.jstext/javascript
http://petco.com/static/071eb13962b210dfcec697af662c259text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
37
Fair Enough! number of root domains (37) linked to your site petco.com could be improved.

37
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 4,320
  Facebook Shares 3,535
  Facebook Comments 1,561
  Tweets 0
  LinkedIn 109

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/PETCO
Twitter Accounthttps://twitter.com/PETCO
Google+ Pagehttps://plus.google.com/+petco/posts


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site petco.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,756th most visited website in the world.
1,527th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - petco.com) hosted on the same server as petco.com (ip : 23.6.21.101).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.6.21.101) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 211 days old ( 1st registered on : 1997-05-14 )

excellent, the domain age is old enough.

Domain Expires
0 years, 154 days from today ( expires on : 2020-05-14 )

domain is expiring in less than a year.

Domain Info
petco.com ( 9 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1997-05-14 2019-05-06 2020-05-14
22 years, 211 days old 0 years, 219 days ago 0 years, 154 days from today
22 years, 211 days old


Domain Name Servers used by petco.com
DNS Name IP Address
a1-215.akam.net193.108.91.215
a10-66.akam.net96.7.50.66
a22-67.akam.net23.211.61.67
a26-64.akam.net23.74.25.64
a7-65.akam.net23.61.199.65
a9-66.akam.net184.85.248.66


Domain is going to expire in less than a year time (0 years, 154 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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