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philly.com favicon philly.com

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend8
Nov 2, 2019 05:56 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Remove the 3 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

comics   dog   multimedia   politics   sports   stories   television   video  

Title
Inquirer.com: Philadelphia local news, sports, jobs, cars, homes

Words count: 9    Unique Words: 9    Length: 64 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Inquirer.com is your source for all Philadelphia news. Check out 24-hour breaking news, sports, weather, entertainment and more.

Words count: 19    Length: 128 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Inquirer.com: Philadelphia local news, sports, jobs, ... www.philly.com/
Inquirer.com is your source for all Philadelphia news. Check out 24-hour breaking news, sports, weather, entertainment and more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accept  business  china  classifieds  column  craig  eagles  editorial  education  entertainment  events  fans  flyers  food  health  inclusion  inquirer  jeff  jersey  jobs  keg  laban  nationals  news  november  opinion  philadelphia  philly  post  reports  sean  season  special  sports  subscribe  talk  visiting  washington  weather  years 

Top 20 Keywords
Total Terms Count: 2,459

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 32 1.30%
inquirer 30 1.22%
philadelphia 18 0.73%
philly 17 0.69%
business 15 0.61%
sports 15 0.61%
post 13 0.53%
jobs 13 0.53%
nationals 10 0.41%
november 9 0.37%
opinion 9 0.37%
washington 9 0.37%
eagles 9 0.37%
visiting 9 0.37%
inclusion 8 0.33%
subscribe 8 0.33%
health 8 0.33%
talk 8 0.33%
events 8 0.33%
education 7 0.28%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
001892800600115

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(1)
As deadly ‘superbugs’ outsmart antibiotics, a Penn scientist uses artificial intelligence to design new ones

<H4>

(8)
Referee shortage heading toward dire direction for high school sports
Philly hospital patients were missing elections, so students are helping them cast absentee ballots
Court rules for VisionQuest in zoning battle over proposed site to house migrant children in Philadelphia
After 12 rounds of chemotherapy, trailblazing model Pat Cleveland shares her tips for survival | Elizabeth Wellington
Are abnormal tornado activity, other extreme weather a sign of climate change?
A fake Bernie Sanders stars in attack ads targeting Democrats running for Delaware County Council
‘Bible business has really gone soft’: Philly printer to lay off 174, shut plant by Christmas
Artist’s floating sculpture of his father’s head decapitated by the post-Halloween storm
<H5>
(92)
I’m visiting China and it may be 'my strangest trip in three decades'
Rare Revolutionary-era rifle recovered nearly 50 years after brazen theft from Valley Forge
Activists in N.J. Rep. Jeff Van Drew's district are 'coming for him’ after opposing Trump impeachment
Shawnee alum Sean Doolittle to skip Nationals’ White House visit
Eagles’ DeSean Jackson said he’s ready to return from injury, with caution
Eagles’ DeSean Jackson said he’s ready to return from injury, with caution
Jason Myrtetus out at 97.5 The Fanatic: ‘I was blindsided’
Jason Myrtetus out at 97.5 The Fanatic: ‘I was blindsided’
Another original Fox News reporter is leaving to pursue journalism elsewhere
Another original Fox News reporter is leaving to pursue journalism elsewhere
Deadspin is no longer Deadspin after more writers walk out
Deadspin is no longer Deadspin after more writers walk out
Drexel guard Cam Wynter is ready to build on all-star freshman season
Drexel guard Cam Wynter is ready to build on all-star freshman season
The Continuing education of the Eagles’ Miles Sanders: Notebooks, Tupac, and potholes | Jeff McLane
The Continuing education of the Eagles’ Miles Sanders: Notebooks, Tupac, and potholes | Jeff McLane
Joe Banner Q&A: Josh Gordon has huge upside but was too big a risk for Eagles
Joe Banner Q&A: Josh Gordon has huge upside but was too big a risk for Eagles
Shawnee alum Sean Doolittle to skip Nationals’ White House visit
Shawnee alum Sean Doolittle to skip Nationals’ White House visit
Sean Couturier, Carter Hart shine in shootout as Flyers edge Devils, 4-3
Sean Couturier, Carter Hart shine in shootout as Flyers edge Devils, 4-3
The stakes are high for Penn State in November against some tough opponents
The stakes are high for Penn State in November against some tough opponents
German Rubtsov becomes fourth Flyers player to make his NHL debut this season
German Rubtsov becomes fourth Flyers player to make his NHL debut this season
Penn football preparing for potential ‘shootout’ against Brown
Penn football preparing for potential ‘shootout’ against Brown
Pottstown's American Keg, nation's only stainless steel beer keg manufacturer, takes on Budweiser
Pottstown's American Keg, nation's only stainless steel beer keg manufacturer, takes on Budweiser
Fashion District ‘phenomenal,’ gaining Primark, Sephora, and Kate Spade; Plymouth Meeting to get apartments
Fashion District ‘phenomenal,’ gaining Primark, Sephora, and Kate Spade; Plymouth Meeting to get apartments
Vanguard expands presence in Philly suburb, opens new building called Neptune
Vanguard expands presence in Philly suburb, opens new building called Neptune
‘Bible business has really gone soft’: Philly printer to lay off 174, shut plant by Christmas
‘Bible business has really gone soft’: Philly printer to lay off 174, shut plant by Christmas
GOP senators may accept there was Ukraine quid pro quo
GOP senators may accept there was Ukraine quid pro quo
Speaker Nancy Pelosi, in Philadelphia, says Congress had ‘no choice’ but to pursue impeachment inquiry
Speaker Nancy Pelosi, in Philadelphia, says Congress had ‘no choice’ but to pursue impeachment inquiry
Medical mystery: Toddler began to talk — then fell silent
Medical mystery: Toddler began to talk — then fell silent
Elizabeth Warren announces $20-trillion Medicare for All proposal
Elizabeth Warren announces $20-trillion Medicare for All proposal
A Philly artist created a giant sculpture of his father’s head that disappears with the tides. Imagine his father’s surprise.
A Philly artist created a giant sculpture of his father’s head that disappears with the tides. Imagine his father’s surprise.
Rosanne Cash, Ry Cooder, and the long shadow of the Man in Black
Rosanne Cash, Ry Cooder, and the long shadow of the Man in Black
Where did Craig LaBan eat this week?
Where did Craig LaBan eat this week?
Sophie’s Kitchen review: Cambodian chef finds new home for her vibrant flavors in South Philadelphia
Sophie’s Kitchen review: Cambodian chef finds new home for her vibrant flavors in South Philadelphia
New Jersey teacher sentenced to 17 years for hiding camera in boy’s restroom to make child pornography
New Jersey teacher sentenced to 17 years for hiding camera in boy’s restroom to make child pornography
Pennsylvania and New Jersey reading scores decline on ‘nation’s report card’
Pennsylvania and New Jersey reading scores decline on ‘nation’s report card’
I’m visiting China and it may be 'my strangest trip in three decades'
I’m visiting China and it may be 'my strangest trip in three decades'
Close the ICE ‘baby jaiI’ in Berks County | Editorial
Close the ICE ‘baby jaiI’ in Berks County | Editorial
Crews battle last stubborn Southern California wildfire
Crews battle last stubborn Southern California wildfire
GOP senators may accept there was Ukraine quid pro quo
GOP senators may accept there was Ukraine quid pro quo
John J. Cassidy, 92, former president of Teamsters Local 107
John J. Cassidy, 92, former president of Teamsters Local 107
Ann Crumb, versatile and charismatic singer, actress and Media native
Ann Crumb, versatile and charismatic singer, actress and Media native
I’m visiting China and it may be 'my strangest trip in three decades'
I’m visiting China and it may be 'my strangest trip in three decades'
George Soros wading into the Delco District Attorney race shows problematic influence | Christine Flowers
George Soros wading into the Delco District Attorney race shows problematic influence | Christine Flowers
Dear Abby | Woman’s parents stew over her May-December romance
Dear Abby | Woman’s parents stew over her May-December romance
Horoscopes: Saturday, November 2, 2019
Horoscopes: Saturday, November 2, 2019
Wedding: Keisha Mulugeta-Gordon and Stephen Lenrow
Wedding: Keisha Mulugeta-Gordon and Stephen Lenrow
Philadelphia weddings: Connie Flynn and Casey Smith
Philadelphia weddings: Connie Flynn and Casey Smith
Thinking about buying a condo? Here’s what you need to know.
Thinking about buying a condo? Here’s what you need to know.
On the Market: A ‘country oasis’ in Radnor for $543,500
On the Market: A ‘country oasis’ in Radnor for $543,500
Workers at WHYY, Philly’s public radio station, vote to unionize
Workers at WHYY, Philly’s public radio station, vote to unionize
2019 Ford Expedition pulls like a beast, drives like a Winnebago
2019 Ford Expedition pulls like a beast, drives like a Winnebago
Buick Enclave introduces four-way three-row test
Buick Enclave introduces four-way three-row test
Philadelphia is ‘the most infested bedbug city’ in America. A new bill won’t fix the problem, critics say
Philadelphia is ‘the most infested bedbug city’ in America. A new bill won’t fix the problem, critics say
<H6>
(8)
Crews battle last stubborn Southern California wildfire
GOP senators may accept there was Ukraine quid pro quo
Thinking about buying a condo? Here’s what you need to know.
Drexel guard Cam Wynter is ready to build on all-star freshman season
For Bucks families living on bottled water, a frustrating wait for contamination cleanup
Philly Puerto Ricans join latest swell of organizing activity for political influence here and on the island
Pottstown's American Keg, nation's only stainless steel beer keg manufacturer, takes on Budweiser
The RoundUP: Rails-to-trails adds another link, distinguished daughters are honored, and volunteers help feral cats find shelter.
<I> (6)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
45.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://philly.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.13 seconds - 291.88 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.42 s 0.04 s 0.04 s 0.01 s 3.04 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
38 Kb (37,945 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
38 Kb (37,945 bytes) 19 Kb (18,696 bytes) 19 Kb (19,249 bytes) 97.13 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (a*********************************@2x.png, a*********************************@2x.png, a*********************************@3x.png) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.philly.com and http://philly.com are resolved to the same url :https://www.inquirer.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://philly.com/author/gates_kellie_patrick/
http://philly.com/author/gates_kellie_patrick/
http://philly.com/author/patrick_gates_kellie/
http://philly.com/author/patrick_gates_kellie/
http://philly.com/acel_moore/
http://philly.com/acel_moore/


You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
334 203 537


Too many links (537), it may be considered as spam!

Internal Links (link to pages within this domain) - 334
URL Anchor Text
http://philly.com/#topSkip to content
http://philly.com/#Today's Paper
http://philly.com/
http://philly.com/entertainment/horoscopes/Horoscope
http://philly.com/news/lottery/Lottery
http://philly.com/obituaries/Obituaries
http://marketplace.philly.com/pa/real-estate-for-sale/searchFind a Home
http://specialsections.....com/philly-inquirer/special-sectionsSpecial Sections
http://marketplace.philly.com/All Classifieds
http://philly.com/contact-us/Contact Us
http://philly.com/news/News
http://philly.com/news/new-jersey/New Jersey
http://philly.com/news/pennsylvania/Pennsylvania
http://philly.com/politics/Politics
http://philly.com/news/nation-world/Nation & World
http://philly.com/education/Education
http://philly.com/sports/Sports
http://philly.com/eagles/Eagles
http://philly.com/phillies/Phillies
http://philly.com/sixers/Sixers
http://philly.com/flyers/Flyers
http://philly.com/soccer/Union
http://philly.com/college-sports/College Sports
http://philly.com/high-school-sports/Rally High School Sports
http://philly.com/business/Business
http://philly.com/jobs/Jobs
http://philly.com/economy/Economy
http://philly.com/business/weed/Marijuana
http://philly.com/business/phillydeals/PhillyDeals
http://philly.com/business/small-business/Small Business
http://philly.com/business/drugs/Health & Pharma
http://philly.com/opinion/Opinion
http://philly.com/columnists/Columnists
http://philly.com/opinion/commentary/Commentary
http://philly.com/opinion/editorials/Editorials
http://philly.com/opinion/cartoons/Cartoons
http://philly.com/entertainment/Entertainment
http://philly.com/things-to-do/Things To Do
http://philly.com/arts/Arts & Culture
http://philly.com/entertainment/movies/Movies
http://philly.com/celebrity/Celebrity
http://philly.com/puzzles/Puzzles
http://philly.com/life/Life
http://philly.com/love/Sex & Love
http://philly.com/family/Families
http://philly.com/fashion/Style
http://philly.com/real-estate/home/Home
http://philly.com/things-to-do/travel/Travel
http://philly.com/things-to-do/jersey-shore/Things To Do at the Shore
http://philly.com/food/Food
http://philly.com/health/Health
http://philly.com/real-estate/Real Estate
http://philly.com/news/News
http://philly.com/sports/Sports
http://philly.com/business/Business
http://philly.com/opinion/Opinion
http://philly.com/politics/Politics
http://philly.com/entertainment/Entertainment
http://philly.com/life/Life
http://philly.com/food/Food
http://philly.com/health/Health
http://philly.com/real-estate/Real Estate
http://philly.com/obituaries/Obituaries
http://philly.com/jobs/Jobs
http://philly.com/
http://philly.com/entertainment/horoscopes/Horoscope
http://philly.com/news/lottery/Lottery
http://philly.com/obituaries/Obituaries
http://marketplace.philly.com/pa/real-estate-for-sale/searchFind a Home
http://specialsections.....com/philly-inquirer/special-sectionsSpecial Sections
http://marketplace.philly.com/All Classifieds
http://philly.com/contact-us/Contact Us
http://philly.com/news/News
http://philly.com/news/new-jersey/New Jersey
http://philly.com/news/pennsylvania/Pennsylvania
http://philly.com/politics/Politics
http://philly.com/news/nation-world/Nation & World
http://philly.com/education/Education
http://philly.com/sports/Sports
http://philly.com/eagles/Eagles
http://philly.com/phillies/Phillies
http://philly.com/sixers/Sixers
http://philly.com/flyers/Flyers
http://philly.com/soccer/Union
http://philly.com/college-sports/College Sports
http://philly.com/high-school-sports/Rally High School Sports
http://philly.com/business/Business
http://philly.com/jobs/Jobs
http://philly.com/economy/Economy
http://philly.com/business/weed/Marijuana
http://philly.com/business/phillydeals/PhillyDeals
http://philly.com/business/small-business/Small Business
http://philly.com/business/drugs/Health & Pharma
http://philly.com/opinion/Opinion
http://philly.com/columnists/Columnists
http://philly.com/opinion/commentary/Commentary
http://philly.com/opinion/editorials/Editorials
http://philly.com/opinion/cartoons/Cartoons
http://philly.com/entertainment/Entertainment
http://philly.com/things-to-do/Things To Do
...

External Links (link to pages on other websites) - 203
URL Anchor Text
https://checkout.inquirer.com/subscribeUnlimited Access
https://myaccount.inquirer.comManage my account
https://www.inquirer.com/myprofile/My profile
https://myaccount.inquirer.com/FAQ.aspxFAQ
https://www.inquirer.com/newsletters/Newsletters
https://store.inquirer.com/Inquirer Store
https://www.inquirer.com/weather/Weather
https://www.inquirer.co...nquirer-events-calendar-20190122.htmlEvents
http://www.legacy.com/c...x?daterange=99999&announcementtype=16Births
http://www.legacy.com/celebration/philly/Celebrations
http://www.legacy.com/c...px?daterange=99999&announcementtype=2Engagements
http://www.legacy.com/obituaries/philly/?Death Notices
https://jobs.local-jobs...INQ&where=Philadelphia%2C%20PA&rad=50Job Listings
http://inquirersolutions.webflow.io/Advertise
https://www.inquirer.co.../about/newsroom-staff-beats-list.htmlNewsroom Staff
https://olt.theygsgroup.com/philly/Permissions
https://store.inquirer.com/collections/reprintsReprints
https://www.inquirer.com/consumer/Consumer
https://www.inquirer.com/entertainment/tv/TV
https://www.inquirer.com/comics/Comics
https://www.inquirer.com/topic/upside/The Upside
https://checkout.inquirer.com/subscribeUnlimited Access
https://myaccount.inquirer.comManage my account
https://www.inquirer.com/myprofile/My profile
https://myaccount.inquirer.com/FAQ.aspxFAQ
https://www.inquirer.com/newsletters/Newsletters
https://store.inquirer.com/Inquirer Store
https://www.inquirer.com/weather/Weather
https://www.inquirer.co...nquirer-events-calendar-20190122.htmlEvents
http://www.legacy.com/c...x?daterange=99999&announcementtype=16Births
http://www.legacy.com/celebration/philly/Celebrations
http://www.legacy.com/c...px?daterange=99999&announcementtype=2Engagements
http://www.legacy.com/obituaries/philly/?Death Notices
https://jobs.local-jobs...INQ&where=Philadelphia%2C%20PA&rad=50Job Listings
http://inquirersolutions.webflow.io/Advertise
https://www.inquirer.co.../about/newsroom-staff-beats-list.htmlNewsroom Staff
https://olt.theygsgroup.com/philly/Permissions
https://store.inquirer.com/collections/reprintsReprints
https://www.inquirer.com/consumer/Consumer
https://www.inquirer.com/entertainment/tv/TV
https://www.inquirer.com/comics/Comics
https://www.inquirer.com/topic/upside/The Upside
https://www.inquirer.co...-court-displaced-damage-20191101.htmlDelco tornado
https://www.inquirer.co...change-clocks-fall-back-20191101.htmlDaylight Saving Time
https://www.inquirer.com/author/avril_tom/by Tom Avril
https://www.inquirer.com/author/anastasia_phil/by Phil Anastasia
https://www.inquirer.com/author/rubin_trudy/by Trudy Rubin
https://www.inquirer.com/author/roebuck_jeremy/by Jeremy Roebuck
https://www.inquirer.com/author/verma_pranshu/by Pranshu Verma
https://www.inquirer.com/author/tricome_nick/by Nick Tricome
https://www.inquirer.com/author/jensen_mike/by Mike Jensen
https://www.inquirer.com/author/mcdaniel_justine/by Justine McDaniel
https://www.inquirer.com/author/mccrystal_laura/Laura McCrystal
https://www.inquirer.com/author/de_moya_correa_jesenia/by Jesenia De Moya Correa
https://www.inquirer.com/author/fernandez_bob/by Bob Fernandez
https://www.inquirer.com/author/schaefer_mari_a/by Mari A. Schaefer
https://www.inquirer.com/author/lai_jonathan/by Jonathan Lai
https://www.inquirer.com/author/gammage_jeff/by Jeff Gammage
https://www.inquirer.com/author/wellington_elizabeth/by Elizabeth Wellington
https://www.inquirer.com/author/kummer_frankby Frank Kummer
https://www.inquirer.com/author/vella_vinny/by Vinny Vella
https://www.inquirer.com/author/distefano_joseph_n/by Joseph N. DiStefano
https://www.inquirer.com/author/rosenberg_amy_s/by Amy S. Rosenberg
https://www.inquirer.com/author/mccarthy_erin/by Erin McCarthy
https://www.inquirer.com/author/mccarthy_erin/by Erin McCarthy
https://www.inquirer.com/author/tornoe_rob1/by Rob Tornoe
https://www.inquirer.com/author/tornoe_rob1/by Rob Tornoe
https://www.inquirer.com/author/tornoe_rob1/by Rob Tornoe
https://www.inquirer.com/author/tornoe_rob1/by Rob Tornoe
http://inquirer.com/diversity2019 Diversity & Inclusion Awa...
http://inquirer.com/diversity
http://inquirer.com/diversity2019 Diversity & Inclusion Awa...
http://inquirer.com/diversity
http://www.inquirer.com/confidential-tips/Learn More
http://inquirer.com/diversity2019 Diversity & Inclusion Awa...
http://inquirer.com/diversity
http://inquirer.com/diversity2019 Diversity & Inclusion Awa...
http://inquirer.com/diversity
http://www.inquirer.com/confidential-tips/Learn More
https://www.inquirer.com/sportsSports
https://www.inquirer.com/author/jensen_mike/by Mike Jensen
https://www.inquirer.com/author/jensen_mike/by Mike Jensen
https://www.inquirer.com/author/mclane_jeff/by Jeff McLane
https://www.inquirer.com/author/mclane_jeff/by Jeff McLane
https://www.inquirer.com/author/domowitch_paul/by Paul Domowitch
https://www.inquirer.com/author/domowitch_paul/by Paul Domowitch
https://www.inquirer.com/author/tricome_nick/by Nick Tricome
https://www.inquirer.com/author/tricome_nick/by Nick Tricome
https://www.inquirer.com/author/carchidi_sam/by Sam Carchidi
https://www.inquirer.com/author/carchidi_sam/by Sam Carchidi
https://www.inquirer.com/author/juliano_joe/by Joe Juliano
https://www.inquirer.com/author/juliano_joe/by Joe Juliano
https://www.inquirer.com/author/carchidi_sam/by Sam Carchidi
https://www.inquirer.com/author/carchidi_sam/by Sam Carchidi
https://www.inquirer.com/author/cole_damichael/by Damichael Cole
https://www.inquirer.com/author/cole_damichael/by Damichael Cole
https://www.inquirer.com/businessBusiness
https://www.inquirer.com/author/fernandez_bob/by Bob Fernandez
https://www.inquirer.com/author/fernandez_bob/by Bob Fernandez
https://www.inquirer.com/author/wood_sam/by Sam Wood
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
66 66 0


Excellent! all images are associated with an ALT value.

Image URL - 66
URL ALT Text
https://www.inquirer.co...mn.s3.amazonaws.com/public/OSUTGJCW4FBHNJCIR475LH33QU.jpgAs deadly ‘superbugs’ outsmart...
https://www.inquirer.co...mn.s3.amazonaws.com/public/74GXLLVS6VE5ZDHGD3QEMGPWHM.jpgReferee shortage: It’s a big p...
https://www.inquirer.co...mn.s3.amazonaws.com/public/YIJDOR5ZMNEVNEFIW4EMNOSD2A.jpgActivists in N.J. Rep. Jeff Va...
https://www.inquirer.co...mn.s3.amazonaws.com/public/JDHGII5LORAOVN7JMIRJFFDUVE.jpgPhilly hospital patients were ...
https://www.inquirer.co...mn.s3.amazonaws.com/public/QGXZXGWB7RF6XAO2WKU4SAGJLA.jpgCourt rules for VisionQuest in...
https://www.inquirer.co...mn.s3.amazonaws.com/public/DGUF26HPGFAM5DTEPTGNCYZIWM.jpgAfter 12 rounds of chemotherap...
https://www.inquirer.co...mn.s3.amazonaws.com/public/3CLU6PRII5EGPAV7TZXY2YDFLA.jpgAre abnormal tornado activity,...
https://www.inquirer.co...mn.s3.amazonaws.com/public/E2HXNPVCNZGONN4RPZTIMTRR2A.jpgA fake Bernie Sanders stars in...
https://www.inquirer.co...mn.s3.amazonaws.com/public/CZIC2IX2WRHSVEK24JOT6LBNTU.jpg‘Bible business has really gon...
https://www.inquirer.co...mn.s3.amazonaws.com/public/ONNIKDHJI5GJFHJNCXC7ITQM3I.jpgArtist’s floating sculpture of...
https://www.inquirer.co...mn.s3.amazonaws.com/public/FZQ74EXD5ZCW5EHRO2YFFCCSBI.jpgEagles’ DeSean Jackson said he...
https://www.inquirer.co...mn.s3.amazonaws.com/public/FZQ74EXD5ZCW5EHRO2YFFCCSBI.jpgEagles’ DeSean Jackson said he...
https://www.inquirer.co...rfish-arc2-prod-pmn/public/7VOUETD53NHN5H2TFAT5E66YME.jpgEvents Poster / Promo Image
https://www.inquirer.co...rfish-arc2-prod-pmn/public/7VOUETD53NHN5H2TFAT5E66YME.jpgEvents Poster / Promo Image
https://www.inquirer.co...rfish-arc2-prod-pmn/public/7VOUETD53NHN5H2TFAT5E66YME.jpgEvents Poster / Promo Image
https://www.inquirer.co...rfish-arc2-prod-pmn/public/7VOUETD53NHN5H2TFAT5E66YME.jpgEvents Poster / Promo Image
https://www.inquirer.co...mn.s3.amazonaws.com/public/WQCRSJJX3RFH7C3RO5OB4P276Q.jpgDrexel guard Cam Wynter is rea...
https://www.inquirer.co...mn.s3.amazonaws.com/public/WQCRSJJX3RFH7C3RO5OB4P276Q.jpgDrexel guard Cam Wynter is rea...
https://www.inquirer.co...mn.s3.amazonaws.com/public/RVQ3CPDHOJFSNPNPNNPEM6F734.jpgJoe Banner Q&A: Josh Gordon ha...
https://www.inquirer.co...mn.s3.amazonaws.com/public/RVQ3CPDHOJFSNPNPNNPEM6F734.jpgJoe Banner Q&A: Josh Gordon ha...
https://www.inquirer.co...mn.s3.amazonaws.com/public/3UPTXMZ2TRAYRPFMB7CGFFFJYA.jpgSean Couturier, Carter Hart sh...
https://www.inquirer.co...mn.s3.amazonaws.com/public/3UPTXMZ2TRAYRPFMB7CGFFFJYA.jpgSean Couturier, Carter Hart sh...
https://www.inquirer.co...mn.s3.amazonaws.com/public/XDQKPCLQLBHOJCTX6NMYGXTTUA.jpgGerman Rubtsov becomes fourth ...
https://www.inquirer.co...mn.s3.amazonaws.com/public/XDQKPCLQLBHOJCTX6NMYGXTTUA.jpgGerman Rubtsov becomes fourth ...
https://www.inquirer.co...mn.s3.amazonaws.com/public/W24EYBT6ARGZ5NNK4UZZTCX5RE.jpgDavid versus Goliath: Pottstow...
https://www.inquirer.co...mn.s3.amazonaws.com/public/W24EYBT6ARGZ5NNK4UZZTCX5RE.jpgDavid versus Goliath: Pottstow...
https://www.inquirer.co...mn.s3.amazonaws.com/public/L6AMQ4N56ZBCHBYFXI5XOJTG74.jpgFashion District ‘phenomenal,’...
https://www.inquirer.co...mn.s3.amazonaws.com/public/L6AMQ4N56ZBCHBYFXI5XOJTG74.jpgFashion District ‘phenomenal,’...
https://www.inquirer.co...mn.s3.amazonaws.com/public/5NVCMYR6URF27ALICXRBH5RTL4.jpgVanguard expands presence in P...
https://www.inquirer.co...mn.s3.amazonaws.com/public/5NVCMYR6URF27ALICXRBH5RTL4.jpgVanguard expands presence in P...
https://www.inquirer.co...mn.s3.amazonaws.com/public/CZIC2IX2WRHSVEK24JOT6LBNTU.jpg‘Bible business has really gon...
https://www.inquirer.co...mn.s3.amazonaws.com/public/CZIC2IX2WRHSVEK24JOT6LBNTU.jpg‘Bible business has really gon...
https://www.inquirer.co...mn.s3.amazonaws.com/public/PMYHZK6HKVDTLCHQX6PGWU6IXA.jpgGOP senators may accept there ...
https://www.inquirer.co...mn.s3.amazonaws.com/public/PMYHZK6HKVDTLCHQX6PGWU6IXA.jpgGOP senators may accept there ...
https://www.inquirer.co...mn.s3.amazonaws.com/public/LLZ5OLFY2NFG3PT4DL2BZRUTZY.jpgMedical mystery: Toddler began...
https://www.inquirer.co...mn.s3.amazonaws.com/public/LLZ5OLFY2NFG3PT4DL2BZRUTZY.jpgMedical mystery: Toddler began...
https://www.inquirer.co...mn.s3.amazonaws.com/public/WLNT2CMI7BEJ5B6B44P5SAWAHY.jpgA Philly artist created a gian...
https://www.inquirer.co...mn.s3.amazonaws.com/public/WLNT2CMI7BEJ5B6B44P5SAWAHY.jpgA Philly artist created a gian...
https://www.inquirer.co...mn.s3.amazonaws.com/public/TROBKZK3WBGOXATOORO2YOYMIU.jpgQuiz: Where did Craig LaBan ea...
https://www.inquirer.co...mn.s3.amazonaws.com/public/TROBKZK3WBGOXATOORO2YOYMIU.jpgQuiz: Where did Craig LaBan ea...
https://www.inquirer.co...mn.s3.amazonaws.com/public/GAV5I2LOWFBBRGJSOFAPPYSBAA.jpgNew Jersey teacher sentenced t...
https://www.inquirer.co...mn.s3.amazonaws.com/public/GAV5I2LOWFBBRGJSOFAPPYSBAA.jpgNew Jersey teacher sentenced t...
https://www.inquirer.co...mn.s3.amazonaws.com/public/BOZHHUCITFE5NNWXVERLOQC5GE.jpgI’m going to China to write ab...
https://www.inquirer.co...mn.s3.amazonaws.com/public/BOZHHUCITFE5NNWXVERLOQC5GE.jpgI’m going to China to write ab...
https://www.inquirer.co...mn.s3.amazonaws.com/public/SXGP4LKYWZBIDETO5U44UR4U74.jpgCrews battle last stubborn Sou...
https://www.inquirer.co...mn.s3.amazonaws.com/public/SXGP4LKYWZBIDETO5U44UR4U74.jpgCrews battle last stubborn Sou...
https://www.inquirer.co...mn.s3.amazonaws.com/public/7MK6O5U3VFCQDKTBCTGWNZSZK4.jpgJohn J. Cassidy, 92, former pr...
https://www.inquirer.co...mn.s3.amazonaws.com/public/7MK6O5U3VFCQDKTBCTGWNZSZK4.jpgJohn J. Cassidy, 92, former pr...
https://www.inquirer.co...mn.s3.amazonaws.com/public/BOZHHUCITFE5NNWXVERLOQC5GE.jpgI’m going to China to write ab...
https://www.inquirer.co...mn.s3.amazonaws.com/public/BOZHHUCITFE5NNWXVERLOQC5GE.jpgI’m going to China to write ab...
https://www.inquirer.co...mn.s3.amazonaws.com/public/RJUBP3VB4BAJHHWWCGL2RLCGQY.jpgDear Abby | Woman’s parents st...
https://www.inquirer.co...mn.s3.amazonaws.com/public/RJUBP3VB4BAJHHWWCGL2RLCGQY.jpgDear Abby | Woman’s parents st...
https://www.inquirer.co...mn.s3.amazonaws.com/public/M646ZMEXA5FWZCU6YZVPWOR6YE.jpgWedding: Keisha Mulugeta-Gordo...
https://www.inquirer.co...mn.s3.amazonaws.com/public/M646ZMEXA5FWZCU6YZVPWOR6YE.jpgWedding: Keisha Mulugeta-Gordo...
https://www.inquirer.co...mn.s3.amazonaws.com/public/7HYFAZODEBFEDAAZLOCC2HUQ44.jpgThinking about buying a condo?...
https://www.inquirer.co...mn.s3.amazonaws.com/public/7HYFAZODEBFEDAAZLOCC2HUQ44.jpgThinking about buying a condo?...
https://www.inquirer.co...mn.s3.amazonaws.com/public/5UC5SOHJVBARVMSNNS5N7O7KDY.jpgWorkers at WHYY, Philly’s publ...
https://www.inquirer.co...mn.s3.amazonaws.com/public/5UC5SOHJVBARVMSNNS5N7O7KDY.jpgWorkers at WHYY, Philly’s publ...
https://www.inquirer.co...mn.s3.amazonaws.com/public/VHDIDTHAYVBWHBDDGJLODOWJRQ.jpg2019 Ford Expedition pulls lik...
https://www.inquirer.co...mn.s3.amazonaws.com/public/VHDIDTHAYVBWHBDDGJLODOWJRQ.jpg2019 Ford Expedition pulls lik...
https://www.inquirer.co...mn.s3.amazonaws.com/public/XGFWDMJKFRDDDIKR25SZ36EAEE.jpgPhiladelphia is ‘the most infe...
https://www.inquirer.co...mn.s3.amazonaws.com/public/XGFWDMJKFRDDDIKR25SZ36EAEE.jpgPhiladelphia is ‘the most infe...
https://www.inquirer.co.../storage/inquirer/covers/inqFrontPage.jpg%3Fd=20191102-08Subscribe to The Inquirer
https://www.inquirer.co...er.com/storage/dailynews/covers/front.jpg%3Fd=20191102-08Subscribe to Daily News
https://www.inquirer.co.../storage/inquirer/covers/inqFrontPage.jpg%3Fd=20191102-08Subscribe to The Inquirer
https://www.inquirer.co...er.com/storage/dailynews/covers/front.jpg%3Fd=20191102-08Subscribe to Daily News


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 7 7


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
https://cloud.typography.com/7722894/7623412/css/fonts.cssstylesheettext/css
http://philly.com/pb/re...rces/dist/pmn/pmn-framework4521c9df06026c844813.css?v=118stylesheet
http://philly.com/pb/re...rces/dist/pmn/pmn-framework4521c9df06026c844813.css?v=118stylesheet
http://philly.com/pb/re...urces/dist/pmn/pmn-services4521c9df06026c844813.css?v=118stylesheet
http://philly.com/pb/gr...default/r0zLhLyEKezFGr/newsLetterCss/46cd92c168.css?v=118stylesheet
http://philly.com/pb/resources/css/_auth0.css?v=118stylesheet
http://philly.com/pb/gr/c/default/r0zLhLyEKezFGr/pianoCSS/cd70b45435.css?v=118stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
62 13 75


Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type
https://static.scroll.com/js/scroll.js
https://z.moatads.com/philadelphiamediaheader375366023461/moatheader.js
http://philly.com/pb/gr...fault/r0zLhLyEKezFGr/asyncFontawesome/e46b907e40.js?v=118
http://philly.com/pb/gr...0zLhLyEKezFGr/headerAllEnvironmentsJs/dcd6af2753.js?v=118
http://philly.com/pb/resources/dist/libs/preact.js?v=118
http://philly.com/pb/resources/dist/pmn/pmn-index4521c9df06026c844813.js
http://philly.com/pb/resources/dist/pmn/pmn-homepage4521c9df06026c844813.js
http://philly.com/pb/gr/c/default/r0zLhLyEKezFGr/arcAdsJS/cbbb9d40d4.js?v=118
http://philly.com/pb/gr/p/default/r0zLhLyEKezFGr/render.js?v=118
http://philly.com/pb/resources/dist/libs/ignite.js?v=118

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://philly.com/news/lottery/Lottery
https://www.inquirer.com/newsletters/Newsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
405
Excellent! You do have a lot of root domains (405) linked to your site philly.com.

405
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 4,606
  Facebook Shares 12,797
  Facebook Comments 4,025
  Tweets 167
  LinkedIn 8,024

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/philadelphiainquirer/
Twitter Accounthttps://twitter.com/phillyinquirer
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site philly.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
114,577th most visited website in the world.
21,800th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - brigitte.de) hosted on the same server as philly.com (ip : 184.27.45.182).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.27.45.182) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 98 days old ( 1st registered on : 1998-08-10 )

excellent, the domain age is old enough.

Domain Expires
0 years, 265 days from today ( expires on : 2020-08-08 )

domain is expiring in less than a year.

Domain Info
philly.com ( 10 characters )

Domain Registrar : GoDaddy.com, LLC

Domain Created On Last Modified On Expires On
1998-08-10 2019-08-09 2020-08-08
21 years, 98 days old 0 years, 99 days ago 0 years, 265 days from today
21 years, 98 days old


Domain Name Servers used by philly.com
DNS Name IP Address
ns1.p09.dynect.net208.78.70.9
ns2.p09.dynect.net204.13.250.9


Domain is going to expire in less than a year time (0 years, 265 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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