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Excellent Practice31
Improvement Could be Made8
Critical Issues to Attend12
Oct 28, 2019 05:31 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 59 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     31
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Detailed Reviews

Related Category
Most related categories of this website.

careers   courses   energy   language   management   people   soccer   television  

Latest Oil, Energy & Metals News, Market Data and Analysis | S&P Global Platts

Words count: 13    Unique Words: 13    Length: 78 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
S&P Global Platts provides independent energy news and benchmark prices for commodity markets around the world, helping you to act with conviction.

Words count: 23    Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest Oil, Energy & Metals News, Market Data and ... www.platts.com/
S&P Global Platts provides independent energy news and benchmark prices for commodity markets around the world, helping you to act with conviction.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  address  agriculture  america  american  analysis  coal  commodities  conferences  electric  energy  enter  events  gas  global  guinea  insights  islands  latest  lng  login  market  metals  natural  news  north  october  oil  password  petrochemicals  platts  power  price  register  republic  services  shipping  subscriber  topics  united 

Top 20 Keywords
Total Terms Count: 1,899

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
islands 40 2.11%
gas 28 1.47%
oil 27 1.42%
natural 23 1.21%
news 23 1.21%
password 19 1.00%
global 17 0.90%
latest 17 0.90%
market 15 0.79%
metals 15 0.79%
united 14 0.74%
republic 14 0.74%
platts 14 0.74%
enter 14 0.74%
analysis 13 0.68%
america 13 0.68%
events 13 0.68%
price 12 0.63%
october 12 0.63%
energy 12 0.63%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Latest Latest from S&P Global Platts


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S&P Global Platts is a leading provider of energy and commodities pricing, insights and analytics
National champions: State oil companies evolve to face the future
2019 Brent crude oil volatility: October outlook
Register today to access market insights, analysis and sample commodity prices
Relief for EU sugar beet producers as Brexit extension to Jan 31 confirmed
Gas find offshore Mauritania will support major LNG development: Kosmos
Market Movers Europe, Oct 28-Nov 1: Metals take over London on LME Week; Russia and Ukraine initiate key talks on gas transit
IMF cuts Gulf countries' growth forecasts on OPEC+ cuts, oil volatility
3rd Annual Digital Commodities Exchange | December 4 , 2019 | Corinthia Hotel London, UK
Japan plans to hold bilateral talks with China over excess steel capacity
China's state-owned refineries lift Oct run rate to record high 85.7%
Democrats' fracking ban proposal already having impact on US energy investment
US continues to talk with Saudi Arabia on nuclear energy, LNG exports: Perry
PennEast asks 3rd Circuit to reverse ruling, stresses stakes in gas producing area
Analysis: Algonquin capacity cut to drive New England price volatility in November
Analysis: Canadian imports to US Pacific Northwest likely to slide this winter
LME Week 2019
Preparing for IMO 2020
2020 US Elections
Oil & Money Conference 2019
Energy Transition
Regulatory Engagement and Market Issues
IOSCO Assurance Review


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<I> (11)
<STRONG> (9)Latest news headlines
Analytical topics and features
Commodities videos, podcast & blogs
Sample market prices & data
Special reports
Subscriber notes & daily commodity email alerts
Personal Info

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://platts.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.31 seconds - 24.98 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
4.67 s 0.04 s 0.03 s 0.01 s 2.62 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
33 Kb (32,721 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
33 Kb (32,721 bytes) 15 Kb (14,673 bytes) 18 Kb (18,048 bytes) 81.30 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
59 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (s******@platts.com) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.platts.com and http://platts.com are resolved to the same url :https://www.spglobal.com/platts/en

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
117 36 153

Too many links (153), it may be considered as spam!

Internal Links (link to pages within this domain) - 117
URL Anchor Text
http://platts.com/platts/en/contactContact Us
http://platts.com/platts/en/support/system-notificationsSystem Notifications
http://platts.com/platts/en/support/software-user-manualsSoftware & User Manuals
http://platts.com/platts/en/support/delivery-platformsDelivery Platforms & Partners
http://platts.com/platt...en/about-platts/regulatory-engagementRegulatory Engagement
http://platts.com/platts/en/preference-center/personal-infoPREFERENCE CENTER
http://platts.com/platts/en/preference-center/personal-info      Personal Info
http://platts.com/platts/en/preference-center/interests      Interests
http://platts.com/platts/en/preference-center/email-alerts      Email Alerts
http://platts.com/platt...n/preference-center/password-settings      Password Settings
http://platts.com/#Products & Services
http://platts.com/#Market Insights
http://platts.com/platts/en/commodities/natural-gasNatural Gas
http://platts.com/platts/en/commodities/electric-powerElectric Power
http://platts.com/platts/en/products-services/natural-gasNatural Gas
http://platts.com/platts/en/products-services/electric-powerElectric Power
http://platts.com/platts/en/our-methodologiesOur Methodology
http://platts.com/platt...ethodology/methodology-specificationsMethodology & Specifications
http://platts.com/platt.../en/our-methodology/price-assessmentsPrice Assessments
http://platts.com/platts/en/our-methodology/subscriber-notesSubscriber Notes
http://platts.com/platts/en/our-methodology/price-symbolsPrice Symbols
http://platts.com/platt...r-methodology/symbol-page-directoriesSymbol Search & Directories
http://platts.com/platt.../en/our-methodologies/market-on-closeMarket On Close
http://platts.com/platts/en/our-methodologies/surveySourced Data (Survey)
http://platts.com/platt...methodology/methodology-review-changeMethodology Review & Change
http://platts.com/platts/en/our-methodology/reference-toolsSEE ALL REFERENCE TOOLS
http://platts.com/platts/en/market-insights/latest-newsLatest News Headlines
http://platts.com/platts/en/market-insights/topicsAll Topics
http://platts.com/platts/en/market-insights/special-reportsSpecial Reports
http://platts.com/platts/en/market-insights/insight-magazineInsight Magazine
https://blogs.platts.com/Insight Blog ...
https://top250.platts.com/Top 250 Rankings ...
http://platts.com/platts/en/eventsAll Events
http://platts.com/platts/en/events/methodology-educationMethodology Education
https://gma.platts.com/Global Metal Awards ...
http://platts.com/#Forgot Password
http://platts.com/#Reset your password
http://platts.com/#Log in to register
http://platts.com/platt.../en/about-platts/website-terms-of-useTerms of Service
https://www.platts.com/contactclick here
https://pmc.platts.com/Public/ForgotPassword.aspxPlatts Market Center
https://pmc.platts.com/Public/ForgotPassword.aspxPlatts Market Center
http://platts.com/#Content Type
http://platts.com/#Product & Services ...
http://platts.com/platt...-brexit-extension-to-jan-31-confirmedAgriculture ...
http://platts.com/platt...-support-major-lng-development-kosmosNatural Gas ...
http://platts.com/platt...eek-london-russia-ukraine-gas-transitNatural Gas, Crude Oil, Metals...
http://platts.com/platt...forecasts-on-opec-cuts-oil-volatilityOil ...
http://platts.com/platt...with-china-over-excess-steel-capacityMetals ...
http://platts.com/platt...-lift-oct-run-rate-to-record-high-857Oil ...
http://platts.com/platt...ats-fracking-ban-us-energy-investmentLNG, Natural Gas, Natural Gas ...
http://platts.com/platt...a-on-nuclear-energy-lng-exports-perryNuclear, LNG, Natural Gas, Oil...
http://platts.com/platt...stresses-stakes-in-gas-producing-areaNatural Gas, Natural Gas (Nort...
http://platts.com/platt...-england-price-volatility-in-novemberNatural Gas, Natural Gas (Nort...
http://platts.com/platt...northwest-likely-to-slide-this-winterNatural Gas, Natural Gas (Nort...
http://platts.com/#Back To Top
http://platts.com/#Load More
http://platts.com/#Login or register to personali...
http://platts.com/platts/en/market-insights/topicsView All Topics
http://platts.com/platt.../market-insights/topics/lme-week-2019Commodities , Energy, Metals, ...
http://platts.com/platt...nsights/topics/preparing-for-imo-2020Energy, Bunker Fuel, LNG, Natu...
http://platts.com/platt...ket-insights/topics/2020-us-electionsAgriculture, Energy, Coal , El...
http://platts.com/platt...ghts/topics/oil-money-conference-2019Energy, Natural Gas, Oil, Crud...

External Links (link to pages on other websites) - 36
URL Anchor Text
https://www.spglobal.com/S&P Global
https://www.spratings.com/en_USS&P Global Ratings
https://www.spglobal.com/marketintelligence/en/indexS&P Global Market Intelligence
https://us.spindices.com/S&P Dow Jones Indices
https://www.spglobal.com/platts/enS&P Global Platts
http://investor.spglobal.com/Investor Relations Home
http://investor.spglobal.com/News-ReleasesNews Releases
http://investor.spglobal.com/Quarterly-EarningsQuarterly Earnings
http://investor.spgloba...-Overview/Index?KeyGenPage=1073751636SEC Filings & Reports
http://investor.spgloba...Committee/Index?KeyGenPage=1073751491Operating Committee
http://investor.spglobal.com/Stock-QuoteStock & Dividends
http://investor.spgloba...om/CustomPage/Index?KeyGenPage=329015Shareholder Services
https://www.spglobal.com/S&P Global
https://www.spratings.com/en_USS&P Global Ratings
https://www.spglobal.com/marketintelligence/en/indexS&P Global Market Intelligence
https://us.spindices.com/S&P Dow Jones Indices
https://www.spglobal.com/platts/enS&P Global Platts
https://www.spglobal.com/platts/global-energy-awardsGlobal Energy Awards ...
https://www.spglobal.com/platts/en/aboutAbout ...
https://www.spglobal.co...al-reports/oil/national-oil-companiesSPECIAL REPORT ...
https://www.spglobal.co...-crude-oil-volatility-october-outlookVideo ...
https://plattsinfo.spgl...term=field-marketing&utm_campaign=dcxFind out More
https://twitter.com/SPGlobalPlattsFollow Platts
https://www.spglobal.co...are/corporate-responsibility/overviewCorporate Responsibility
http://investor.spglobal.com/Investor Relations
https://www.spglobal.co...y/corporate-privacy-and-cookie-noticeCookie Notice
https://www.spglobal.com/corporate-privacy-policyPrivacy Policy

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
10 0 10

Alt values are missing for all the images (10), it will be hard for search engines to include your site for image searches!

Image URL - 10

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 4 9

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
20 8 28

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://blogs.platts.com/Insight Blog ...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (31) linked to your site platts.com could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 75
  Facebook Shares 197
  Facebook Comments 28
  Tweets 141
  LinkedIn 84

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttps://twitter.com/SPGlobalPlatts
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (78/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site platts.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
362,809th most visited website in the world.
65,848th most visited website in Iran, Islamic Republic of  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain platts.com is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Iran, Islamic Republic of  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 285 days old ( 1st registered on : 1995-01-31 )

excellent, the domain age is old enough.

Domain Expires
0 years, 79 days from today ( expires on : 2020-01-31 )

domain is expiring in less than a year.

Domain Info
platts.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1995-01-31 2019-01-28 2020-01-31
24 years, 285 days old 0 years, 288 days ago 0 years, 79 days from today
24 years, 285 days old

Domain Name Servers used by platts.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 79 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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