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Excellent Practice36
Improvement Could be Made6
Critical Issues to Attend9
Oct 10, 2019 05:09 PM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Move the 44 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Write more in-depth content on the topics of your page.
  • ...     117
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

accessories   deals   electronics   flights   gifts   shoes   shop   tickets  

Title
Shop. Earn. Get Cash Back. | Rakuten

Words count: 6    Unique Words: 6    Length: 36 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop smarter with Rakuten: Earn Cash Back at 2,500+ stores or shop the marketplace for electronics, clothing, games, sporting goods, and more.

Words count: 21    Length: 142 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Shop. Earn. Get Cash Back. | Rakuten www.rakuten.com/
Shop smarter with Rakuten: Earn Cash Back at 2,500+ stores or shop the marketplace for electronics, clothing, games, sporting goods, and more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
coupons, cash back, rakuten, promo codes, online rebates, discounts, deals, coupon codes

Words count: 12    Length: 88 characters    keyword phrases count : 8

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:50% (4/8)
coupons 0   (0%)
rakuten 0   (0%)
discounts 0   (0%)
deals 0   (0%)
2 words:50% (4/8)
cash back 0   (0%)
promo codes 0   (0%)
online rebates 0   (0%)
coupon codes 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  baby  beauty  bonus  buy  cash  click  clothing  code  copy  coupons  deals  earn  electronics  expires  extra  featured  flowers  free  gifts  handbags  join  link  luxury  offer  online  order  rakuten  recommended  sale  save  services  shipping  shoes  shop  sports  stores  today  travel  vacations 

Top 20 Keywords
Total Terms Count: 1,701

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
cash 159 9.35%
shop 76 4.47%
stores 43 2.53%
rakuten 28 1.65%
expires 25 1.47%
code 25 1.47%
copy 21 1.23%
click 21 1.23%
coupons 21 1.23%
free 17 1.00%
recommended 12 0.71%
shipping 10 0.59%
earn 10 0.59%
deals 10 0.59%
order 9 0.53%
beauty 9 0.53%
featured 9 0.53%
extra 7 0.41%
flowers 7 0.41%
shoes 7 0.41%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0801000030012

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(8)
Shop Featured Double Cash Back Stores See All Stores
Our Top Picks for Cash Back
Featured Daily Deals
In-Store Cash Back Offers See All Offers
Thursday’s Hot Deals See All
Daily Double
Rakuten User Rating
Double Cash Back StoresSee All

<H4>

(1)
Discover even more deals with Cash Back
<I> (3)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
78.6

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://rakuten.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.50 seconds - 117.11 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.37 s 0.07 s 0.06 s 0.02 s 4.68 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
59 Kb (58,556 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
59 Kb (58,556 bytes) 13 Kb (12,621 bytes) 46 Kb (45,935 bytes) 27.48 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
44 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.rakuten.com/ and http://rakuten.com are resolved to the same url :https://www.rakuten.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://rakuten.com/norton.com_9693-xfas?sourceName=Web-Desktop
http://rakuten.com/newbalance.com_10142-xfas?sourceName=Web-Desktop
http://rakuten.com/aerieforamericaneagle.com_9428-xfas?sourceName=Web-Desktop
http://rakuten.com/ondemand-gillette.com_16192-xfas?sourceName=Web-Desktop
http://rakuten.com/bluemercury.com_1940-xfas?sourceName=Web-Desktop
http://rakuten.com/eyebuydirect.com_9658-xfas?sourceName=Web-Desktop
http://rakuten.com/amazon_1-xfas?sourceName=Web-Desktop
http://rakuten.com/shutterfly.com_3997-xfas?sourceName=Web-Desktop
http://rakuten.com/carters.com_10752-xfas?sourceName=Web-Desktop
http://rakuten.com/walgreens.com_10141-xfas?sourceName=Web-Desktop
http://rakuten.com/blueapron.com_14497-xfas?sourceName=Web-Desktop
http://rakuten.com/ultabeauty.com_4207-xfas?sourceName=Web-Desktop
http://rakuten.com/jcpen...-xfas?campaign_entity_id=22969424&sourceName=Web-Desktop
http://rakuten.com/neima...-xfas?campaign_entity_id=22969684&sourceName=Web-Desktop
http://rakuten.com/ultab...-xfas?campaign_entity_id=22969009&sourceName=Web-Desktop
http://rakuten.com/walgr...-xfas?campaign_entity_id=22969010&sourceName=Web-Desktop
http://rakuten.com/saksf...-xfas?campaign_entity_id=22969302&sourceName=Web-Desktop
http://rakuten.com/eastb...-xfas?campaign_entity_id=22969685&sourceName=Web-Desktop
http://rakuten.com/lenov...-xfas?campaign_entity_id=22968369&sourceName=Web-Desktop
http://rakuten.com/theco...-xfas?campaign_entity_id=22969013&sourceName=Web-Desktop
http://rakuten.com/orbit...-xfas?campaign_entity_id=22969686&sourceName=Web-Desktop
http://rakuten.com/macys...-xfas?campaign_entity_id=22969428&sourceName=Web-Desktop
http://rakuten.com/newba...-xfas?campaign_entity_id=22969687&sourceName=Web-Desktop
http://rakuten.com/bloom...-xfas?campaign_entity_id=22969688&sourceName=Web-Desktop
http://rakuten.com/zulil...20225&campaign_entity_id=22968730&sourceName=Web-Desktop
http://rakuten.com/zulil...20225&campaign_entity_id=22968730&sourceName=Web-Desktop
http://rakuten.com/macys...08812&campaign_entity_id=22968377&sourceName=Web-Desktop
http://rakuten.com/macys...08812&campaign_entity_id=22968377&sourceName=Web-Desktop
http://rakuten.com/brook...20155&campaign_entity_id=22968797&sourceName=Web-Desktop
http://rakuten.com/brook...20155&campaign_entity_id=22968797&sourceName=Web-Desktop
http://rakuten.com/ralph...18349&campaign_entity_id=22968561&sourceName=Web-Desktop
http://rakuten.com/ralph...18349&campaign_entity_id=22968561&sourceName=Web-Desktop
http://rakuten.com/llbea...18365&campaign_entity_id=22968563&sourceName=Web-Desktop
http://rakuten.com/llbea...18365&campaign_entity_id=22968563&sourceName=Web-Desktop
http://rakuten.com/in-store.htm?soid=69
http://rakuten.com/in-store.htm?soid=9154
http://rakuten.com/in-store.htm?soid=8722
http://rakuten.com/in-store.htm?soid=9728
http://rakuten.com/itcos...19254&campaign_entity_id=22968653&sourceName=Web-Desktop
http://rakuten.com/bestb...23890&campaign_entity_id=22968969&sourceName=Web-Desktop
http://rakuten.com/hertz...36171&campaign_entity_id=22968655&sourceName=Web-Desktop
http://rakuten.com/busin...19256&campaign_entity_id=22968656&sourceName=Web-Desktop
http://rakuten.com/walgr...13377&campaign_entity_id=22968657&sourceName=Web-Desktop
http://rakuten.com/bumbl...11751&campaign_entity_id=22968424&sourceName=Web-Desktop
http://rakuten.com/bestb...19255&campaign_entity_id=22968654&sourceName=Web-Desktop
http://rakuten.com/janie...05288&campaign_entity_id=22968429&sourceName=Web-Desktop
http://rakuten.com/coleh...21723&campaign_entity_id=22968808&sourceName=Web-Desktop
http://rakuten.com/veriz...24566&campaign_entity_id=22969440&sourceName=Web-Desktop
http://rakuten.com/party...19935&campaign_entity_id=22968809&sourceName=Web-Desktop
http://rakuten.com/surla...12838&campaign_entity_id=22968810&sourceName=Web-Desktop
http://rakuten.com/drink...20319&campaign_entity_id=22968811&sourceName=Web-Desktop
http://rakuten.com/omaha...21724&campaign_entity_id=22968812&sourceName=Web-Desktop
http://rakuten.com/tarte...21728&campaign_entity_id=22968816&sourceName=Web-Desktop
http://rakuten.com/skins...21733&campaign_entity_id=22968819&sourceName=Web-Desktop
http://rakuten.com/laneb...09041&campaign_entity_id=22968823&sourceName=Web-Desktop
http://rakuten.com/thebo...18805&campaign_entity_id=22969294&sourceName=Web-Desktop
http://rakuten.com/purit...22769&campaign_entity_id=22968825&sourceName=Web-Desktop
http://rakuten.com/neima...01173&campaign_entity_id=22968975&sourceName=Web-Desktop
http://rakuten.com/halst...11864&campaign_entity_id=22968976&sourceName=Web-Desktop
http://rakuten.com/adida...23480&campaign_entity_id=22968978&sourceName=Web-Desktop
http://rakuten.com/costp...23776&campaign_entity_id=22968979&sourceName=Web-Desktop
http://rakuten.com/amazo...r=517&campaign_entity_id=22968982&sourceName=Web-Desktop
http://rakuten.com/group...25369&campaign_entity_id=22969318&sourceName=Web-Desktop
http://rakuten.com/benef...18381&campaign_entity_id=22969319&sourceName=Web-Desktop
http://rakuten.com/sperr...19984&campaign_entity_id=22969320&sourceName=Web-Desktop
http://rakuten.com/g-sta...18691&campaign_entity_id=22969322&sourceName=Web-Desktop
http://rakuten.com/keuri...20184&campaign_entity_id=22969323&sourceName=Web-Desktop
http://rakuten.com/micha...23232&campaign_entity_id=22969324&sourceName=Web-Desktop
http://rakuten.com/fossi...-xfas?campaign_entity_id=22969387&sourceName=Web-Desktop
http://rakuten.com/fossi...-xfas?campaign_entity_id=22969387&sourceName=Web-Desktop
http://rakuten.com/macys...-xfas?campaign_entity_id=22969388&sourceName=Web-Desktop
http://rakuten.com/macys...-xfas?campaign_entity_id=22969388&sourceName=Web-Desktop
http://rakuten.com/ties....-xfas?campaign_entity_id=22969389&sourceName=Web-Desktop
http://rakuten.com/ties....-xfas?campaign_entity_id=22969389&sourceName=Web-Desktop
https://www.rakuten.com/shop/?scid=cb_menu&l-id=cb_menu
http://rakuten.com/trend..._campaign=standard&utm_pub=&utm_term=&utm_ebs=&utm_size=
http://rakuten.com/macys..._id=2&campaign_entity_id=22969276&sourceName=Web-Desktop
http://rakuten.com/macys..._id=2&campaign_entity_id=22969276&sourceName=Web-Desktop
http://rakuten.com/hertz...id=54&campaign_entity_id=22969287&sourceName=Web-Desktop
http://rakuten.com/hertz...id=54&campaign_entity_id=22969287&sourceName=Web-Desktop
http://rakuten.com/trend..._campaign=standard&utm_pub=&utm_term=&utm_ebs=&utm_size=
http://rakuten.com/gnc.c...id=10&campaign_entity_id=22969279&sourceName=Web-Desktop
http://rakuten.com/gnc.c...id=10&campaign_entity_id=22969279&sourceName=Web-Desktop
http://rakuten.com/trend..._campaign=standard&utm_pub=&utm_term=&utm_ebs=&utm_size=
http://rakuten.com/jimmy...d=465&campaign_entity_id=22969286&sourceName=Web-Desktop
http://rakuten.com/jimmy...d=465&campaign_entity_id=22969286&sourceName=Web-Desktop
http://rakuten.com/tile....d=651&campaign_entity_id=22969278&sourceName=Web-Desktop
http://rakuten.com/tile....d=651&campaign_entity_id=22969278&sourceName=Web-Desktop
http://rakuten.com/anthr...d=736&campaign_entity_id=22969282&sourceName=Web-Desktop
http://rakuten.com/anthr...d=736&campaign_entity_id=22969282&sourceName=Web-Desktop
http://rakuten.com/weesp...d=516&campaign_entity_id=22968530&sourceName=Web-Desktop
http://rakuten.com/weesp...d=516&campaign_entity_id=22968530&sourceName=Web-Desktop
http://rakuten.com/speed..._id=9&campaign_entity_id=22968557&sourceName=Web-Desktop
http://rakuten.com/speed..._id=9&campaign_entity_id=22968557&sourceName=Web-Desktop
http://rakuten.com/cours..._id=6&campaign_entity_id=22969275&sourceName=Web-Desktop
http://rakuten.com/cours..._id=6&campaign_entity_id=22969275&sourceName=Web-Desktop
http://rakuten.com/odeal...d=733&campaign_entity_id=22968553&sourceName=Web-Desktop
http://rakuten.com/odeal...d=733&campaign_entity_id=22968553&sourceName=Web-Desktop
http://rakuten.com/stitc...=1815&campaign_entity_id=22957411&sourceName=Web-Desktop
http://rakuten.com/stitc...=1815&campaign_entity_id=22957411&sourceName=Web-Desktop
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://rakuten.com/norto...com_9693-xfas?sourceName=Web-Desktop
http://rakuten.com/newba...om_10142-xfas?sourceName=Web-Desktop
http://rakuten.com/aerie...com_9428-xfas?sourceName=Web-Desktop
http://rakuten.com/ondem...om_16192-xfas?sourceName=Web-Desktop
http://rakuten.com/bluem...com_1940-xfas?sourceName=Web-Desktop
http://rakuten.com/eyebu...com_9658-xfas?sourceName=Web-Desktop
http://rakuten.com/amazon_1-xfas?sourceName=Web-Desktop
http://rakuten.com/shutt...com_3997-xfas?sourceName=Web-Desktop
http://rakuten.com/carte...om_10752-xfas?sourceName=Web-Desktop
http://rakuten.com/walgr...om_10141-xfas?sourceName=Web-Desktop
http://rakuten.com/bluea...om_14497-xfas?sourceName=Web-Desktop
http://rakuten.com/ultab...com_4207-xfas?sourceName=Web-Desktop
http://rakuten.com/jcpen...y_id=22969424&sourceName=Web-Desktop
http://rakuten.com/neima...y_id=22969684&sourceName=Web-Desktop
http://rakuten.com/ultab...y_id=22969009&sourceName=Web-Desktop
http://rakuten.com/walgr...y_id=22969010&sourceName=Web-Desktop
http://rakuten.com/saksf...y_id=22969302&sourceName=Web-Desktop
http://rakuten.com/eastb...y_id=22969685&sourceName=Web-Desktop
http://rakuten.com/lenov...y_id=22968369&sourceName=Web-Desktop
http://rakuten.com/theco...y_id=22969013&sourceName=Web-Desktop
http://rakuten.com/orbit...y_id=22969686&sourceName=Web-Desktop
http://rakuten.com/macys...y_id=22969428&sourceName=Web-Desktop
http://rakuten.com/newba...y_id=22969687&sourceName=Web-Desktop
http://rakuten.com/bloom...y_id=22969688&sourceName=Web-Desktop
http://rakuten.com/zulil...y_id=22968730&sourceName=Web-Desktop
http://rakuten.com/zulil...y_id=22968730&sourceName=Web-Desktop
http://rakuten.com/macys...y_id=22968377&sourceName=Web-Desktop
http://rakuten.com/macys...y_id=22968377&sourceName=Web-Desktop
http://rakuten.com/brook...y_id=22968797&sourceName=Web-Desktop
http://rakuten.com/brook...y_id=22968797&sourceName=Web-Desktop
http://rakuten.com/ralph...y_id=22968561&sourceName=Web-Desktop
http://rakuten.com/ralph...y_id=22968561&sourceName=Web-Desktop
http://rakuten.com/llbea...y_id=22968563&sourceName=Web-Desktop
http://rakuten.com/llbea...y_id=22968563&sourceName=Web-Desktop
http://rakuten.com/itcos...y_id=22968653&sourceName=Web-Desktop
http://rakuten.com/bestb...y_id=22968969&sourceName=Web-Desktop
http://rakuten.com/hertz...y_id=22968655&sourceName=Web-Desktop
http://rakuten.com/busin...y_id=22968656&sourceName=Web-Desktop
http://rakuten.com/walgr...y_id=22968657&sourceName=Web-Desktop
http://rakuten.com/bumbl...y_id=22968424&sourceName=Web-Desktop
http://rakuten.com/bestb...y_id=22968654&sourceName=Web-Desktop
http://rakuten.com/janie...y_id=22968429&sourceName=Web-Desktop
http://rakuten.com/coleh...y_id=22968808&sourceName=Web-Desktop
http://rakuten.com/veriz...y_id=22969440&sourceName=Web-Desktop
http://rakuten.com/party...y_id=22968809&sourceName=Web-Desktop
http://rakuten.com/surla...y_id=22968810&sourceName=Web-Desktop
http://rakuten.com/drink...y_id=22968811&sourceName=Web-Desktop
http://rakuten.com/omaha...y_id=22968812&sourceName=Web-Desktop
http://rakuten.com/tarte...y_id=22968816&sourceName=Web-Desktop
http://rakuten.com/skins...y_id=22968819&sourceName=Web-Desktop
http://rakuten.com/laneb...y_id=22968823&sourceName=Web-Desktop
http://rakuten.com/thebo...y_id=22969294&sourceName=Web-Desktop
http://rakuten.com/purit...y_id=22968825&sourceName=Web-Desktop
http://rakuten.com/neima...y_id=22968975&sourceName=Web-Desktop
http://rakuten.com/halst...y_id=22968976&sourceName=Web-Desktop
http://rakuten.com/adida...y_id=22968978&sourceName=Web-Desktop
http://rakuten.com/costp...y_id=22968979&sourceName=Web-Desktop
http://rakuten.com/amazo...y_id=22968982&sourceName=Web-Desktop
http://rakuten.com/group...y_id=22969318&sourceName=Web-Desktop
http://rakuten.com/benef...y_id=22969319&sourceName=Web-Desktop
http://rakuten.com/sperr...y_id=22969320&sourceName=Web-Desktop
http://rakuten.com/g-sta...y_id=22969322&sourceName=Web-Desktop
http://rakuten.com/keuri...y_id=22969323&sourceName=Web-Desktop
http://rakuten.com/micha...y_id=22969324&sourceName=Web-Desktop
http://rakuten.com/fossi...y_id=22969387&sourceName=Web-Desktop
http://rakuten.com/fossi...y_id=22969387&sourceName=Web-Desktop
http://rakuten.com/macys...y_id=22969388&sourceName=Web-Desktop
http://rakuten.com/macys...y_id=22969388&sourceName=Web-Desktop
http://rakuten.com/ties....y_id=22969389&sourceName=Web-Desktop
http://rakuten.com/ties....y_id=22969389&sourceName=Web-Desktop
https://www.rakuten.com/shop/?scid=cb_menu&l-id=cb_menu
http://rakuten.com/trend...tm_pub=&utm_term=&utm_ebs=&utm_size=
http://rakuten.com/macys...y_id=22969276&sourceName=Web-Desktop
http://rakuten.com/macys...y_id=22969276&sourceName=Web-Desktop
http://rakuten.com/hertz...y_id=22969287&sourceName=Web-Desktop
http://rakuten.com/hertz...y_id=22969287&sourceName=Web-Desktop
http://rakuten.com/trend...tm_pub=&utm_term=&utm_ebs=&utm_size=
http://rakuten.com/gnc.c...y_id=22969279&sourceName=Web-Desktop
http://rakuten.com/gnc.c...y_id=22969279&sourceName=Web-Desktop
http://rakuten.com/trend...tm_pub=&utm_term=&utm_ebs=&utm_size=
http://rakuten.com/jimmy...y_id=22969286&sourceName=Web-Desktop
http://rakuten.com/jimmy...y_id=22969286&sourceName=Web-Desktop
http://rakuten.com/tile....y_id=22969278&sourceName=Web-Desktop
http://rakuten.com/tile....y_id=22969278&sourceName=Web-Desktop
http://rakuten.com/anthr...y_id=22969282&sourceName=Web-Desktop
http://rakuten.com/anthr...y_id=22969282&sourceName=Web-Desktop
http://rakuten.com/weesp...y_id=22968530&sourceName=Web-Desktop
http://rakuten.com/weesp...y_id=22968530&sourceName=Web-Desktop
http://rakuten.com/speed...y_id=22968557&sourceName=Web-Desktop
http://rakuten.com/speed...y_id=22968557&sourceName=Web-Desktop
http://rakuten.com/cours...y_id=22969275&sourceName=Web-Desktop
http://rakuten.com/cours...y_id=22969275&sourceName=Web-Desktop
http://rakuten.com/odeal...y_id=22968553&sourceName=Web-Desktop
http://rakuten.com/odeal...y_id=22968553&sourceName=Web-Desktop
http://rakuten.com/stitc...y_id=22957411&sourceName=Web-Desktop
http://rakuten.com/stitc...y_id=22957411&sourceName=Web-Desktop
http://rakuten.com/site_map
https://www.rakuten.com/...d=cb_footer_sell&l-id=cb_footer_sell
https://www.rakuten.com/...d=cb_footer_shop&l-id=cb_footer_shop
http://rakuten.com/terms_and_conditions
...


You have 101 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
334 18 352


Too many links (352), it may be considered as spam!

Internal Links (link to pages within this domain) - 334
URL Anchor Text
http://rakuten.com/
http://rakuten.com/stores/all/index.htmAll Stores
http://rakuten.com/holiday-dealsDouble Cash Back Stores
http://rakuten.com/couponsHot Deals
http://rakuten.com/in-store.htmIn-Store Cash Back
http://rakuten.com/travel-vacationsTravel & Vacations
http://rakuten.com/referral/default.doRefer & Earn $25+
http://rakuten.com/helpHelp
http://rakuten.com/new-brandWe're now Rakuten
http://rakuten.com/holiday-dealsSee All Stores
http://rakuten.com/norton.comwas 15.0% ...
http://rakuten.com/norto...com_9693-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/newbalance.comwas 3.0% ...
http://rakuten.com/newba...om_10142-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/aerieforamericaneagle.comwas 2.0% ...
http://rakuten.com/aerie...com_9428-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/ondemand-gillette.comwas 6.0% ...
http://rakuten.com/ondem...om_16192-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/bluemercury.comwas 5.0% ...
http://rakuten.com/bluem...com_1940-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/eyebuydirect.comwas 5.0% ...
http://rakuten.com/eyebu...com_9658-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/amazon.htmwas 0.0% ...
http://rakuten.com/amazon_1-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/shutterfly.comwas 1.0% ...
http://rakuten.com/shutt...com_3997-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/carters.comwas 1.5% ...
http://rakuten.com/carte...om_10752-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/walgreens.comwas 3.0% ...
http://rakuten.com/walgr...om_10141-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/blueapron.comwas $10.00 ...
http://rakuten.com/bluea...om_14497-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/ultabeauty.comwas 4.0% ...
http://rakuten.com/ultab...com_4207-xfas?sourceName=Web-DesktopShop Now
http://rakuten.com/jcpen...y_id=22969424&sourceName=Web-DesktopTrending ...
http://rakuten.com/neima...y_id=22969684&sourceName=Web-DesktopApparel ...
http://rakuten.com/ultab...y_id=22969009&sourceName=Web-DesktopBeauty ...
http://rakuten.com/walgr...y_id=22969010&sourceName=Web-DesktopHome ...
http://rakuten.com/saksf...y_id=22969302&sourceName=Web-DesktopLuxury ...
http://rakuten.com/eastb...y_id=22969685&sourceName=Web-DesktopSports ...
http://rakuten.com/lenov...y_id=22968369&sourceName=Web-DesktopElectronics ...
http://rakuten.com/theco...y_id=22969013&sourceName=Web-DesktopOffice ...
http://rakuten.com/orbit...y_id=22969686&sourceName=Web-DesktopTravel ...
http://rakuten.com/macys...y_id=22969428&sourceName=Web-DesktopApparel ...
http://rakuten.com/newba...y_id=22969687&sourceName=Web-DesktopShoes ...
http://rakuten.com/bloom...y_id=22969688&sourceName=Web-DesktopAccessories ...
http://rakuten.com/zulily.com
http://rakuten.com/zulil...y_id=22968730&sourceName=Web-Desktop2.5% Cash Back ...
http://rakuten.com/zulil...y_id=22968730&sourceName=Web-DesktopShop Now
http://rakuten.com/macys.com
http://rakuten.com/macys...y_id=22968377&sourceName=Web-Desktop6.0% Cash Back ...
http://rakuten.com/macys...y_id=22968377&sourceName=Web-DesktopShop Now
http://rakuten.com/brooksbrothers.com
http://rakuten.com/brook...y_id=22968797&sourceName=Web-Desktop3.0% Cash Back ...
http://rakuten.com/brook...y_id=22968797&sourceName=Web-DesktopShop Now
http://rakuten.com/ralphlauren.com
http://rakuten.com/ralph...y_id=22968561&sourceName=Web-Desktop8.0% Cash Back ...
http://rakuten.com/ralph...y_id=22968561&sourceName=Web-DesktopShop Now
http://rakuten.com/llbean.com
http://rakuten.com/llbea...y_id=22968563&sourceName=Web-Desktop2.0% Cash Back ...
http://rakuten.com/llbea...y_id=22968563&sourceName=Web-DesktopShop Now
http://rakuten.com/in-store.htmSee All Offers
http://rakuten.com/in-store.htm?soid=692.0% In-Store Cash Back ...
http://rakuten.com/in-store.htm?soid=91542.0% In-Store Cash Back ...
http://rakuten.com/in-store.htm?soid=87223.0% In-Store Cash Back ...
http://rakuten.com/in-store.htm?soid=97283.0% In-Store Cash Back ...
http://rakuten.com/couponsSee All
http://rakuten.com/itcosmetics.com
http://rakuten.com/itcos...y_id=22968653&sourceName=Web-DesktopShop Now
http://rakuten.com/bestbuy.com
http://rakuten.com/bestb...y_id=22968969&sourceName=Web-DesktopShop Now
http://rakuten.com/hertz.com
http://rakuten.com/hertz...y_id=22968655&sourceName=Web-DesktopShop Now
http://rakuten.com/business-landsend.com
http://rakuten.com/busin...y_id=22968656&sourceName=Web-DesktopShop Now
http://rakuten.com/walgreens.com
http://rakuten.com/walgr...y_id=22968657&sourceName=Web-DesktopShop Now
http://rakuten.com/bumbleandbumble.com
http://rakuten.com/bumbl...y_id=22968424&sourceName=Web-DesktopShop Now
http://rakuten.com/bestbuy.com
http://rakuten.com/bestb...y_id=22968654&sourceName=Web-DesktopShop Now
http://rakuten.com/janieandjack.com
http://rakuten.com/janie...y_id=22968429&sourceName=Web-DesktopShop Now
http://rakuten.com/colehaan.com
http://rakuten.com/coleh...y_id=22968808&sourceName=Web-DesktopShop Now
http://rakuten.com/verizon.com
http://rakuten.com/veriz...y_id=22969440&sourceName=Web-DesktopShop Now
http://rakuten.com/partycity.com
http://rakuten.com/party...y_id=22968809&sourceName=Web-DesktopShop Now
http://rakuten.com/surlatable.com
http://rakuten.com/surla...y_id=22968810&sourceName=Web-DesktopShop Now
http://rakuten.com/drinkhint.com
http://rakuten.com/drink...y_id=22968811&sourceName=Web-DesktopShop Now
http://rakuten.com/omahasteaks.com
http://rakuten.com/omaha...y_id=22968812&sourceName=Web-DesktopShop Now
http://rakuten.com/tartecosmetics.com
http://rakuten.com/tarte...y_id=22968816&sourceName=Web-DesktopShop Now
http://rakuten.com/skinstore.com
http://rakuten.com/skins...y_id=22968819&sourceName=Web-DesktopShop Now
http://rakuten.com/lanebryant.com
...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://go.ebat.es/mRZdKdrWXTRakuten Mobile Apps
https://www.ebates.caCanada
https://www.ebates.com/kr/Korea
https://www.rebates.jp/Japan
https://www.bfads.net/BFAds
http://www.cartera.com/Cartera
https://www.shopular.com/Shopular
https://www.shopstyle.com/ShopStyle
https://www.surveymonkey.com/r/rakuten-influencerInfluencers & Partners
https://www.facebook.com/rakuten/
https://twitter.com/Rakuten
https://www.pinterest.com/rakuten/
https://www.instagram.com/rakuten/
https://youtube.com/c/Rakutenchannel
https://www.linkedin.com/company/rakutenrewards
https://rakutensl.com/Rakuten Super Logistics
https://www.slice.com/Rakuten Slice
https://www.overdrive.com/Rakuten OverDrive

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
89 89 0


Excellent! all images are associated with an ALT value.

Image URL - 89
URL ALT Text
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifEarn Cash Back at Amazon Ebay ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop through Rakuten
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifEarn Cash Back
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifGet your Big Fat Check
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifNorton Security and Antivirus
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifNew Balance
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifAerie by American Eagle
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifGillette on Demand
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifbluemercury
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifEyeBuyDirect.com
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifAmazon
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShutterfly
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifCarter's
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifWalgreens
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifBlue Apron
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifUlta Beauty
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifZulily
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifZulily
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifMacy's
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifMacy's
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifBrooks Brothers
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifBrooks Brothers
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifRalph Lauren
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifRalph Lauren
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifL.L.Bean
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifL.L.Bean
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifJCPenney
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifSaks Fifth Avenue
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifPUMA
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifUnder Armour
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at IT Cosmetics plus ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Best Buy plus Up t...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Hertz plus 2.5% Ca...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Lands' End Busines...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Walgreens plus 6.0...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Bumble and bumble ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Best Buy plus Up t...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Janie and Jack plu...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Cole Haan plus 3.0...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Verizon plus Up to...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Party City plus 6....
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Sur La Table plus ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at hint plus 8.0% Cas...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Omaha Steaks plus ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at tarte cosmetics pl...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at SkinStore plus 8.0...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Lane Bryant plus 2...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at The Body Shop plus...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Puritan's Pride pl...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Neiman Marcus plus...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Halston Heritage p...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at adidas plus 2.0% C...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Cost Plus World Ma...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Amazon plus Up to ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Groupon plus Up to...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Benefit Cosmetics ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Sperry plus 3.5% C...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at G-Star RAW plus 3....
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Keurig plus Up to ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop now at Michaels plus 2.5%...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifMacy's
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifSave at FOSSIL with Coupons an...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifSave at Macy's with Coupons an...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifSave at Ties.com with Coupons ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifEarn 5% Cash Back at restauran...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifAerie by American Eagle
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifMacy's
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifEyeBuyDirect.com
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifAmerican Eagle Outfitters
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifNew Balance
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifBlue Apron
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifThe Container Store
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifParty City
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifGroupon
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifAmazon
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifbluemercury
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifJos. A. Bank
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Macy's with 6.0% Cash ...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Hertz with 2.5% Cash B...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at GNC with 5.0% Cash Bac...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Jimmy Choo with 4.5% C...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Tile with 4.0% Cash Ba...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Anthropologie with 1.0...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at WeeSprout with 2.5% Ca...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Speedo USA with 3.5% C...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifEarn 5% Cash Back at restauran...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Coursera with 10.0% Ca...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Ode à la Rose with 2.5...
https://static.ebates.com/global_files/layout2009/images/sprites/blank.gifShop at Stitch Fix with $5.00 ...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
11 2 13


You have 11 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://rakuten.com/dist/static/rev/scss/ebates-rebrand-41c80f23e9.cssstylesheettext/css
http://rakuten.com/dist/static/rev/scss/styles/local/home/home-edcbec2857.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
40 5 45


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
http://rakuten.com/global_files/js/jquery/jquery-1.10.3.min.jstext/javascript
http://rakuten.com/global_files/js/jquery/jquery-migrate-1.2.1.min.jstext/javascript
http://rakuten.com/dist/static/rev/global/js/eba/ebates-main-73577d4fc0.js
http://rakuten.com/dist/...atic/rev/global/js/eba/eb-global-functions-b2b449bf3b.js
http://rakuten.com/static/js/global/jquery.menu-aim.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://rakuten.com/blog/Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
93
Excellent! You do have a lot of root domains (93) linked to your site rakuten.com.

93
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,254
  Facebook Shares 5,387
  Facebook Comments 820
  Tweets 19
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/rakuten/
Twitter Accounthttps://twitter.com/Rakuten
Google+ PageNot Found


Trustworthiness
83

Excellent! the website has a good Trustworthiness Score (83/100).

83
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site rakuten.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
428th most visited website in the world.
169th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - buy.com, ebates.com) hosted on the same server as rakuten.com (ip : 23.6.64.241).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.6.64.241) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 39 days old ( 1st registered on : 1997-09-12 )

excellent, the domain age is old enough.

Domain Expires
0 years, 324 days from today ( expires on : 2020-09-10 )

domain is expiring in less than a year.

Domain Info
rakuten.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

Domain Created On Last Modified On Expires On
1997-09-12 2018-08-10 2020-09-10
22 years, 39 days old 1 year, 72 days ago 0 years, 324 days from today
22 years, 39 days old


Domain Name Servers used by rakuten.com
DNS Name IP Address
a1-60.akam.net193.108.91.60
a12-67.akam.net184.26.160.67
a18-64.akam.net95.101.36.64
a2-65.akam.net95.100.174.65
a3-66.akam.net96.7.49.66
a5-67.akam.net95.100.168.67


Domain is going to expire in less than a year time (0 years, 324 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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