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Excellent Practice26
Improvement Could be Made15
Critical Issues to Attend11
Nov 22, 2019 02:16 PM

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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 64 inline css components to an external style sheet file.
  • Replace the 7 HTML Table tags with div tags.
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Detailed Reviews

Related Category
Most related categories of this website.

Shadow Government Statistics - Home Page

Words count: 5    Unique Words: 5    Length: 40 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

activity  commentaries  continued  decline  deepening  easing  economic  fed  federal  financial  flash  fomc  gain  gdp  government  growth  headline  highs  housing  intensified  market  month  monthly  november  october  production  quarter  recession  remains  reporting  retail  revised  risks  sales  september  shadowstats  statistics  unemployment  update  year 

Top 20 Keywords
Total Terms Count: 2,738

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
october 39 1.42%
economic 39 1.42%
year 32 1.17%
month 26 0.95%
revised 23 0.84%
september 20 0.73%
update 20 0.73%
growth 20 0.73%
sales 19 0.69%
fomc 19 0.69%
gdp 19 0.69%
recession 17 0.62%
government 17 0.62%
easing 16 0.58%
decline 16 0.58%
quarter 16 0.58%
shadowstats 15 0.55%
headline 15 0.55%
reporting 15 0.55%
november 14 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<B> (21)L A T E S T .. N U M B E R S .. October 2019 Existing-Home Sales Rose 1.9% in the Month
Six-Month Smoothed October 2019 Housing Starts and Building Permits Both Inched Higher, Despite Regular Nonsense Monthly Volatility
October 2019 CASS Freight Index Showed 11th-Straight Month of Annual Decline and Downtrending 12-Month Moving Average
October 2019 Industrial Production Activity and Its Key Manufacturing and Mining Sectors Continued to Plunge, Amidst Collapsing Year-to-Year Growth Not Seen Since the 2015-2017 Mini-Recession
Separately, October 2019 Manufacturing remained 5.5% (-5.5%) shy of ever having recovered its pre-recession peak activity. In the 101-year history of Industrial Production, that reflects a record 143 consecutive months and counting (one-month shy of a full 12 years) of economic non-expansion, as measured in the Federal Reserve Board’s monthly surveying.
Early Signal for a Second Consecutive, Holiday Season with Weak Retail Sales
S Y S T E M I C .. R I S K S -- (Updated November 20th) FOMC POLICY – Collapsing Economic Numbers Should Drive an “Unexpected” December 11th Easing.
Flash Update No. 14
Commentary No. 985
October Federal Reserve Cut Targeted Fed Funds Rate by the Expected Quarter Point to a Range of 1.50% to 1.75%; Fed’s Balance Sheet Expansion Will Continue into Mid-2020
Flash Update No. 13
IMPEACHMENT RISKS - Impeachment of the President by the House of Representatives Remains Problematic; In the Event of Impeachment, Chances Appear Nil of Conviction in the Senate
Flash Update No. 9
A L E R T –- ShadowStats’ Recession Forecast Remains in Place, With U.S. Economic Activity in a Deepening Downturn, Complicated/ Intensified by Deteriorating Political Circumstances; Watch for Accelerating Flight from the Dollar and Stocks into Gold
ShadowStats broad outlook in the weeks and months ahead remains for: (1) a rapidly intensifying U.S. economic downturn, reflected in (2) mounting selling pressure on the U.S. dollar, against currencies such as the Swiss Franc, (3) continued flight to safety in precious metals, with upside pressures on gold and silver prices, and (4) increasingly high risk of extraordinarily heavy stock-market selling.
P O S T I N G .. S C H E D U L E S .. Postings of SHADOWSTATS CONCURRENT ANALYSES OF NEW DATA: New-Home Sales (Census Bureau, HUD) will be released November 26th
ShadowStats analysis should post by 1:00 p.m. ET.
SHADOWSTATS COMMENTARIES: Commentary No. 985 economic review will post in the next day or two. Subscribers receive direct concurrent e-mail advice of Commentary postings, along with related links.
<EM> (4)Walter J. "John" Williams was born in 1949. He received an A.B. in Economics, cum laude, from Dartmouth College in 1971, and was awarded a M.B.A. from Dartmouth's Amos Tuck School of Business Administration in 1972, where he was named an Edward Tuck Scholar. During his career as a consulting economist, John has worked with individuals as well as Fortune 500 companies.
New York Times
Investors Daily
Investors Business Daily)
<STRONG> (2)DAILY UPDATE (November 21st to 24th -- October 2019 Home Sales Picked-Up Following a Deeper September Decline / Amidst Usual Nonsense Volatility, the Monthly Gain in October Housing Starts Was Not Meaningful / Housing Starts Remained Down by 42% (-42%) and Building Permits Down by 35% (-35%) from Recovering Pre-Recession Highs / In Response to Weak October Production and Retail Sales, Both the New York Fed and the Atlanta Fed Slashed Their Respective Model Forecasts of Fourth-Quarter Real Annualized GDP Growth to 0.3% (0.4% Post-Housing Starts) and 0.4% / October 30th FOMC’s “Sustainable, Moderate Economic Growth” Is Gone / Expanded FOMC Accommodation Is Needed and Market Expectations Should Shift Accordingly / Deepening Recession, With October 2019 CASS Freight Index Dropping Year-to-Year for the 11th Straight Month / Indications of a Deepening Downturn and Risk of GDP Contraction by Year End / October Industrial Production Continued to Collapse, Down 0.8% (-0.8%) in the Month, Still Down by 0.5% (-0.5%) Separate from the Auto Strike / Both Mining and Manufacturing Were in Sharp Monthly Decline, with Deteriorating Annual Growth / Second Consecutive Real Month-to-Month Decline in October Retail Sales Was First Since the Disastrous 2018 Holiday Season / Boosted by Gasoline Prices, Both October PPI and CPI Monthly Inflation Hit Seven-Month Highs of 0.4%, Exceeding Consensus Expectations
Have you ever wondered

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

http://www.shadowstats.com/feed Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://shadowstats.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.57 seconds - 24.61 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.00 s 0.02 s 0.01 s 0.00 s 1.12 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
14 Kb (14,027 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
14 Kb (14,027 bytes) 24 Kb (23,543 bytes) -10 Kb (-9,516 bytes) 0 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
64 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
6 nested tables are detected among the total 7 tables in this page.

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (j***********@shadowstats.com) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.shadowstats.com/ and http://shadowstats.com are resolved to the same url :http://www.shadowstats.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site http://www.shadowstats.com/.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 15 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
58 1 59

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 58
URL Anchor Text
http://shadowstats.com/loginSubscriber Login
http://www.shadowstats.com/commentariesContent Index
http://www.shadowstats.com/commentariesArchived Commentaries
http://www.shadowstats.com/primers-and-reportsPrimers & Reports
http://www.shadowstats.com/alternate_dataAlternate Data
http://www.shadowstats.com/a...ternate_data/money-supply-chartsMoney Supply
http://www.shadowstats.com/inflation_calculatorCPI Calculator
http://www.shadowstats.com/contact_formContact Us
http://shadowstats.com/subscriptions/Full Subscription Details
http://shadowstats.com/commentaries/?ym=201507&content=openVIEW SAMPLE ISSUES
http://shadowstats.com/commentaries/Latest Commentaries
http://www.shadowstats.com/article/cflash14Flash Update No. 14
http://www.shadowstats.com/article/cflash14More ...
http://www.shadowstats.com/article/cflash13Flash Update No. 13
http://www.shadowstats.com/article/cflash13More ...
http://www.shadowstats.com/article/cflash12Flash Update No. 12
http://www.shadowstats.com/article/cflash12More ...
http://www.shadowstats.com/article/cflash11Flash Update No. 11
http://www.shadowstats.com/article/cflash11More ...
http://www.shadowstats.com/article/cflash10Flash Update No. 10
http://www.shadowstats.com/article/cflash10More ...
http://www.shadowstats.com/article/cflash9Flash Update No. 9
http://www.shadowstats.com/article/cflash9More ...
http://www.shadowstats.com/article/cflash8Flash Update No. 8
http://www.shadowstats.com/article/cflash8More ...
http://www.shadowstats.com/article/cflash7Flash Update No. 7
http://www.shadowstats.com/article/cflash7More ...
http://www.shadowstats.com/article/cflash6Flash Update No. 6
http://www.shadowstats.com/article/cflash6More ...
http://www.shadowstats.com/article/cflash5Flash Update No. 5
http://www.shadowstats.com/article/cflash5More ...
http://shadowstats.com/primers-and-reports/Primers on Government Economic...
http://shadowstats.com/alternate_data/Alternate Data
http://www.shadowstats.com/a...comment-on-inflation-measurementPublic Comment on Inflation Me...
http://www.shadowstats.com/article/c810x.pdfPublic Commentary on Unemploym...
http://www.shadowstats.com/a...the-past-year-and-the-year-aheadUpdate 2016
http://www.shadowstats.com/article/special-commentary-2015Update 2015
http://www.shadowstats.com/a...revised-no-587-of-january-7-2014Hyperinflation 2014
http://www.shadowstats.com/article/no-617-special-commentary2014 Second Installment
http://www.shadowstats.com/a...t-gaap-based-2012-financial-dataDeficit Reality
http://shadowstats.com/primers-and-reportsConsumer Liquidity, Depression...
http://www.shadowstats.com/a...ouse-financial-services-hearing.(details here).
http://www.shadowstats.com/terms-of-useTerms of Use.
http://www.shadowstats.com/privacy-policyPrivacy Policy
http://www.shadowstats.com/contact_formContact Us

External Links (link to pages on other websites) - 1
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
15 13 2

2 images do not have Alt values.

Image URL - 15
http://twitter-badges.s3.amazonaws.com/t_mini-c.pngFollow shadowstats on Twitter
http://shadowstats.com/imgs/icons/feed-icon-14x14.pngFollow on RSS
http://shadowstats.com/imgs/icons/email-icon.gifJoin our mailing list
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required
http://www.shadowstats.com/imgs/s2.gifSubscription required

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 3 4

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
7 4 11

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (30) linked to your site shadowstats.com could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,286
  Facebook Shares 7,333
  Facebook Comments 1,923
  Tweets 0
  LinkedIn 122

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttp://www.twitter.com/shadowstats
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site shadowstats.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,091,899th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - shadowstats.com) hosted on the same server as shadowstats.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
14 years, 317 days old ( 1st registered on : 2005-01-29 )

excellent, the domain age is old enough.

Domain Expires
1 year, 48 days from today ( expires on : 2021-01-29 )

domain is expiring soon.

Domain Info
shadowstats.com ( 15 characters )

Domain Registrar : GoDaddy.com, LLC

Domain Created On Last Modified On Expires On
2005-01-29 2018-01-06 2021-01-29
14 years, 317 days old 1 year, 340 days ago 1 year, 48 days from today
14 years, 317 days old

Domain Name Servers used by shadowstats.com
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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