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Excellent Practice39
Improvement Could be Made7
Critical Issues to Attend5
Nov 26, 2019 12:32 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Move the 7 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Combine the 1 css blocks and move them to an external style sheet file.
  • ...     24
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Detailed Reviews

Related Category
Most related categories of this website.

Small Business News, Tips, Advice - Small Business Trends

Words count: 8    Unique Words: 6    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Business 2
Small 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Small Business Trends helps entrepreneurs, business owners, influencers and experts by covering tech products, small business news, and movers and shakers.

Words count: 21    Length: 155 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Small Business News, Tips, Advice - Small Business ... www.smallbiztrends.com/
Small Business Trends helps entrepreneurs, business owners, influencers and experts by covering tech products, small business news, and movers and shakers.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  book  business  center  contact  digital  entrepreneurs  events  facebook  featured  gallery  helps  holiday  hrs  infographics  linked  lists  marketing  mins  motivational  news  newsletter  nov  owners  pinterest  product  quotes  rebranding  resources  reviews  search  shares  small  social  subscribe  technology  tips  trends  twitter  view 

Top 20 Keywords
Total Terms Count: 559

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
business 43 7.69%
small 31 5.55%
shares 19 3.40%
trends 12 2.15%
nov 7 1.25%
marketing 7 1.25%
news 7 1.25%
product 6 1.07%
resources 5 0.89%
book 5 0.89%
entrepreneurs 4 0.72%
advice 4 0.72%
view 4 0.72%
newsletter 4 0.72%
hrs 3 0.54%
helps 3 0.54%
events 3 0.54%
lists 3 0.54%
featured 3 0.54%
holiday 3 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Small Business Trends News • Resources • Advice
Small Businesses in ALL 50 States Saw Revenue Growth in 2019
25 Holiday Gift Basket Ideas for Businesses
Former Agency Administrator Karen Mills Discusses SBA Lending
White Label vs. Private Label Products: What's the Difference?
Master the Art of Using Chatbots to Grow Your Email List
25 White Elephant Gift Ideas for Your Business
Yahoo Small Business Platform Helps Market Your Online Presence
Use the GTD Methodology to Boost Productivity in your Small Business
Read These Books to Stop Worrying and Start Running Your Business Like a Boss
Small Businesses Can Learn More About Opportunities in IoT at this Event
Digital Marketing 101: What Small Businesses Need to Know
10 Awesome Tips to Help Your Small Business Earn More Money
This Company Went to Extremes to Promote a Rebranding
Top Story: Holiday Sales Outlook Bright for Small Business
Product Reviews
Ooma Office Provides Enterprise Features at Small Business Prices
The Typing Game Makes Entrepreneurs Faster and More Accurate at the Mobile Keyboard
Book Reviews
New Book Tells Small Business Owners How to Communicate their Value
The Self-Reliant Entrepreneur Feeds Your Soul – And Grows Your Business
Featured Tools
Check Your Small Business Credit Score
Do You Qualify for a Small Business Loan?
Cartoon of the Week
An Acronym in Search of a Business Model
When to Sell, When to Expand


Subscribe to our Newsletter
About Small Business Trends
Our Other Site
Subscribe to our Newsletter

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

https://smallbiztrends.com/comments/feed Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://smallbiztrends.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://smallbiztrends.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 172.94 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
3.95 s 0.03 s 0.03 s 0.01 s 2.21 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
28 Kb (27,670 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
28 Kb (27,670 bytes) 4 Kb (4,351 bytes) 23 Kb (23,319 bytes) 18.66 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
7 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.smallbiztrends.com and http://smallbiztrends.com are resolved to the same url :https://smallbiztrends.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
116 21 137

You have more than 100 links (137).

Internal Links (link to pages within this domain) - 116
URL Anchor Text
https://smallbiztrends.com/small-business-resource-centerResource Center
https://smallbiztrends.com/contactContact Us
https://smallbiztrends.com/Small Business Trends News • R...
https://smallbiztrends.com/category/social-mediaSocial Media
https://smallbiztrends.com/category/retail-trendsRetail Trends
https://smallbiztrends.com/category/marketing-tipsMarketing Tips
https://smallbiztrends.com/category/local-search-2Local Marketing
https://smallbiztrends.com/category/business-book-reviewsBusiness Books
https://smallbiztrends.com/category/top-booksBook Lists
https://smallbiztrends.com/cate...ory/small-business-operationsSmall Business Operations
https://smallbiztrends.com/category/product-listsProduct Lists
https://smallbiztrends.com/category/technology-trendsTechnology Trends
https://smallbiztrends.com/category/product-reviewsProduct Reviews
https://smallbiztrends.com/cate...ory/smb-venture-angel-capitalVC & Angel Capital
https://smallbiztrends.com/category/small-business-loanSmall Business Loans
https://smallbiztrends.com/category/handmade-businessHandmade Business
https://smallbiztrends.com/category/green-businessGreen Business
https://smallbiztrends.com/motivational-quotes-for-businessMotivational Quotes
https://smallbiztrends.com/tag/small-business-saturdaySmall Business Saturday
https://smallbiztrends.com/aboutAbout Us
https://smallbiztrends.com/2019...l-business-revenue-index.htmlSmall Businesses in ALL 50 Sta...
https://smallbiztrends.com/2019...oliday-gift-basket-ideas.html25 Holiday Gift Basket Ideas f...
https://smallbiztrends.com/2019/11/sba-lending-in-2019.htmlFormer Agency Administrator Ka...
https://smallbiztrends.com/2019...e-label-vs-private-label.htmlWhite Label vs. Private Label ...
https://smallbiztrends.com/2019/11/capture-emails.htmlMaster the Art of Using Chatbo...
https://smallbiztrends.com/2019...hite-elephant-gift-ideas.html25 White Elephant Gift Ideas f...
https://smallbiztrends.com/2019/11/business-maker-yahoo.htmlYahoo Small Business Platform ...
https://smallbiztrends.com/2019...tting-things-done-method.htmlUse the GTD Methodology to Boo...
https://smallbiztrends.com/2019/11/top-business-books.htmlRead These Books to Stop Worry...
https://smallbiztrends.com/2019...ies-in-iot-at-this-event.htmlSmall Businesses Can Learn Mor...
https://smallbiztrends.com/2019...03/digital-marketing-101.htmlDigital Marketing 101: What Sm...
https://smallbiztrends.com/2019...business-earn-more-money.html10 Awesome Tips to Help Your S...
https://smallbiztrends.com/2019...11/process-of-rebranding.htmlThis Company Went to Extremes ...
https://smallbiztrends.com/2019...right-for-small-business.htmlTop Story: Holiday Sales Outlo...
https://smallbiztrends.com/2018/08/ooma-for-business.htmlOoma Office Provides Enterpris...
https://smallbiztrends.com/2018/06/the-typing-game.htmlThe Typing Game Makes Entrepre...
https://smallbiztrends.com/category/product-reviewsView All
https://smallbiztrends.com/2019...1/messengers-book-review.htmlNew Book Tells Small Business ...
https://smallbiztrends.com/2019...-and-grows-your-business.htmlThe Self-Reliant Entrepreneur ...
https://smallbiztrends.com/category/business-book-reviewsView All
https://smallbiztrends.com/small-business-credit-scoreCheck Your Small Business Cred...
https://smallbiztrends.com/qualify-small-business-loanDo You Qualify for a Small Bus...
https://smallbiztrends.com/2019...arch-of-a-business-model.htmlAn Acronym in Search of a Busi...
http://smallbiztrends.com/infog.../small-business-when-to-sell/When to Sell, When to Expand
https://smallbiztrends.com/category/humorView All
https://smallbiztrends.com/infographicsView All
https://smallbiztrends.com/page/2Next →
https://smallbiztrends.com/smallbusinesstrends-newsletterSubscribe to our Newsletter
https://smallbiztrends.com/advertiseGet Featured
https://smallbiztrends.com/motivational-quotes-for-businessMotivational Quotes
https://smallbiztrends.com/category/small-business-newsSmall Business News
https://smallbiztrends.com/infographicsInfographic Gallery

External Links (link to pages on other websites) - 21
URL Anchor Text
https://www.linkedin.com/company/small-business-trendsLinked In
https://twitter.com/smallbiztrends?ref_src=twsrc%5EtfwFollow @smallbiztrends
https://twitter.com/smallbiztrendsFollow @smallbiztrends
http://sellingtosmallbusinesses.com/Selling to Small Businesses
https://www.linkedin.com/company/small-business-trendsLinked In

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
26 17 9

9 images do not have Alt values.

Image URL - 26
https://smallbiztrends.com/wp-c...50-States-Saw-Revenue-Growth-in-2019--400x224.jpgThe 2019 Kabbage Small Busines...
https://smallbiztrends.com/wp-c...5-Holiday-Gift-Baskets-for-Businesses-400x224.jpg25 Holiday Gift Basket Ideas f...
https://smallbiztrends.com/wp-c...ng-from-the-Former-Head-Administrator-400x224.jpgAn Inside Look at SBA Lending ...
https://smallbiztrends.com/wp-c...hite-Label-vs.-Private-Label-Products-400x224.jpgWhite Label vs. Private Label ...
https://smallbiztrends.com/wp-c...omatically-Send-Emails-into-MailChimp-400x224.jpgHow to Capture Emails With a C...
https://smallbiztrends.com/wp-c...25-White-Elephant-Gift-Ideas-for-Work-400x224.jpg25 White Elephant Gift Ideas f...
https://smallbiztrends.com/wp-c...by-Yahoo-Small-Business-Now-Available-830x465.jpgBusiness Maker by Yahoo Small ...
https://smallbiztrends.com/wp-c...n-Productivity-Hack-For-Entrepreneurs-830x465.jpgGetting Things Done Method: Th...
https://smallbiztrends.com/wp-c...art-Running-Your-Business-Like-a-Boss-830x465.jpgRead These Top Business Books ...
https://smallbiztrends.com/wp-c...ent/uploads/2019/03/Digital-Marketing-830x465.pngDigital Marketing 101: What Sm...
https://smallbiztrends.com/wp-c...-Went-Extreme-to-Promote-a-Rebranding-830x465.jpgThe process of rebranding begi...
https://smallbiztrends.com/wp-content/uploads/2016/05/ooma-IP-phone-400x224.pngOoma for Business - Ooma Offic...
https://smallbiztrends.com/wp-c.../Maybe-Its-Not-Your-Message-Its-the-Messenger.jpgMaybe It Is Not Your Message -...
https://smallbiztrends.com/wp-c...ent/uploads/2019/11/Self-Reliant-Entrepreneur.jpgSelf-Reliant Entrepreneur Book...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 5 6

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
67 23 90

Too many (23) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 23
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://smallbiztrends.com/smallbusinesstrends-newsletterSubscribe to our Newsletter

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-97832861-17 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (68) linked to your site smallbiztrends.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 31
  Facebook Shares 200
  Facebook Comments 9
  Tweets 1,131
  LinkedIn 167

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://facebook.com/smallbusinesstrends
Twitter Accounthttp://twitter.com/smallbiztrends
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site smallbiztrends.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
14,408th most visited website in the world.
7,056th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (7 - cultofmac.com, learnamericanenglishonline.com, highperformancehvac.com, trendingallday.com, hotexamples.com, cabaneaidees.com, royalwatcherblog.com) hosted on the same server as smallbiztrends.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
15 years, 106 days old ( 1st registered on : 2004-08-21 )

excellent, the domain age is old enough.

Domain Expires
3 years, 360 days from today ( expires on : 2023-12-01 )

excellent, the domain is not expiring too soon.

Domain Info
smallbiztrends.com ( 18 characters )

Domain Registrar : GoDaddy.com, LLC

Domain Created On Last Modified On Expires On
2004-08-21 2018-10-15 2023-12-01
15 years, 106 days old 1 year, 51 days ago 3 years, 360 days from today
15 years, 106 days old

Domain Name Servers used by smallbiztrends.com
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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