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Excellent Practice36
Improvement Could be Made9
Critical Issues to Attend7
Sep 23, 2019 06:25 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Move the 41 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     39
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   athletic   careers   community   courses   dog   multimedia   video  

The Spokesman-Review | Local News, Business, Entertainment, Sports & Weather for Eastern Washington

Words count: 12    Unique Words: 12    Length: 99 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Serving the Inland Northwest since 1883. Spokesman.com provides breaking and in-depth coverage of Spokane area news, sports and community.

Words count: 19    Length: 138 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Spokesman-Review | Local News, Business, ... www.spokesman.com/
Serving the Inland Northwest since 1883. Spokesman.com provides breaking and in-depth coverage of Spokane area news, sports and community.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertising  arts  basketball  business  classifieds  community  customer  days  district  dog  effective  election  entertainment  event  faces  falls  football  homes  honors  idaho  job  log  mead  news  newspaper  photo  review  school  sept  service  special  spokane  spokesman  sports  stories  subscribe  sun  today’s  updated  washington 

Top 20 Keywords
Total Terms Count: 1,667

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
spokane 36 2.16%
spokesman 13 0.78%
sept 13 0.78%
review 12 0.72%
washington 12 0.72%
updated 11 0.66%
news 11 0.66%
stories 10 0.60%
community 8 0.48%
homes 8 0.48%
advertising 8 0.48%
school 8 0.48%
business 8 0.48%
sports 8 0.48%
service 7 0.42%
football 6 0.36%
basketball 6 0.36%
subscribe 6 0.36%
log 6 0.36%
event 6 0.36%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


The Spokesman-Review Newspaper The Spokesman-Review
West Central’s Knight House part of Spokane Preservation Advocates’ fall tour of historic Spokane homes
‘Game of Thrones,’ ‘Fleabag’ take top honors at Emmy Awards
Riverfront Park pianos see plenty of performers on last day of summer
Football’s days are numbered at Albi, but some fans aren’t ready to give up on aging facility
Analysis: Second-half collapse dooms Washington State in 67-63 upset loss to UCLA
Gov. Jay Inslee endorses Ben Stuckart, while Nadine Woodward bolsters support among business, law enforcement groups
Women of the Year: For two decades, Dr. Carol Guthrie has been Spokane’s go-to breast cancer surgeon
Rob Curley: These women are the inspiration we all need right now
Election preview: Mead School District board member Dorcas Wylder faces challenger Michael Cannon
Getting There: The Monroe Street Bridge – all three of them – have stood the test of time
Then and Now: The Spokane streetcar barn
‘Game of Thrones,’ ‘Fleabag’ take top honors at Emmy Awards


Arts and Entertainment
Today’s Headlines
Top stories from the SR and around the world
Getting There: The Monroe Street Bridge – all three of them – have stood the test of time
Mike Leach: Washington State players ‘were babies on the sideline’ during second half of loss to UCLA
Sean Spicer an unusual choice for ‘Dancing With the Stars’? Join the club
Invest in yourself
Visual stories
2019 Election
Medical Lake School Board candidates highlight perspectives on military, special needs students
UN chief urges action to make Earth carbon neutral by 2050
Public Safety
Judge moves accused Freeman shooter Caleb Sharpe’s murder trial to 2020
Mead graduate, REI team to bring outdoors to hospitalized kids
Matt Liere: When Pandemonium rains
Trump’s Fed tweets shown to have ‘significant’ effect on trading
Spin Control: Competition to be the 51st star in the American flag
Shawn Vestal: A helicopter pilot for LBJ. A Harlem Globetrotters opponent. An expert on J.R.R. Tolkien. Recent obituaries share our stories.
Long reads
The Cline Gang: Woman discovers truth behind her family’s murderous past
Facing turnover, huge caseloads and complaints, Spokane County considers turning Public Defender’s Office into nonprofit
Puzzles and games
Today’s front page
Advertise with us


Most read right now
Yesterday’s top stories
Historic Knight House in Spokane
Streetcar barn
At least 7 killed as school collapses in Kenya’s capital
Hospital facility dog Dexter
Follow us elsewhere:
Contact Us
<I> (12)
<EM> (6)The Spokesman-Review
The Spokesman
The Spokesman-Review
The Spokesman
The Spokesman
The Spokesman-Review
<STRONG> (1)View photo gallery 

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://spokesman.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://spokesman.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.54 seconds - 77.10 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.95 s 0.05 s 0.04 s 0.01 s 3.33 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
42 Kb (41,633 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
42 Kb (41,633 bytes) 13 Kb (13,111 bytes) 29 Kb (28,522 bytes) 45.97 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
41 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.spokesman.com/ and http://spokesman.com are resolved to the same url :https://www.spokesman.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://www.spokesman.com/.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 11 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
269 8 277

Too many links (277), it may be considered as spam!

Internal Links (link to pages within this domain) - 269
URL Anchor Text
http://spokesman.com/The Spokesman-Review Newspaper...
http://spokesman.com/weather/59° Cloudy
http://spokesman.com/sitemap/ Menu
http://spokesman.com/search/ Search
http://spokesman.com/ae/AEArts & Entertainment
http://spokesman.com/customer-service/Customer Service
https://myaccount.spokesman.com/Home?SiteCode=SRMy account
https://myaccount.spokesman.com/Log in
http://spokesman.com/Log out
https://myaccount.spokesman.com/Log in
https://myaccount.spokesman.com/Home?SiteCode=SRMy account
http://spokesman.com/Log out
http://spokesman.com/subscribers/e_edition/Go to e-Edition
http://spokesman.com/newsletters/Sign up for newsletters
http://spokesman.com/customer-service/Customer service
http://www.spokesman.com/elections/Election Center
http://spokesman.com/washington-government/WA Government
http://spokesman.com/idaho-government/ID Government
http://spokesman.com/further-review/Further Review
http://spokesman.com/sports/team/gonzaga-basketball/Gonzaga basketball
http://spokesman.com/sports/team/wsu-football/WSU football
http://spokesman.com/sports/team/ewu-basketball/EWU basketball
http://spokesman.com/sports/team/ewu-football/EWU football
http://spokesman.com/sports/team/gonzaga-womens-basketball/Gonzaga women
http://spokesman.com/high-school-sports/High school sports
http://spokesman.com/sports/team/seattle-mariners/Seattle Mariners
http://spokesman.com/sports/team/seattle-seahawks/Seattle Seahawks
http://spokesman.com/seattle-sounders/Seattle Sounders
http://spokesman.com/sports/team/spokane-chiefs/Spokane Chiefs
http://spokesman.com/sports/team/spokane-indians/Spokane Indians
http://spokesman.com/uw-basketball/UW basketball
http://spokesman.com/sports/team/uw-football/UW football
http://spokesman.com/sports/team/idaho-basketball/Idaho basketball
http://spokesman.com/sports/team/idaho-football/Idaho football
http://spokesman.com/sports/team/wsu-basketball/WSU basketball
http://spokesman.com/ae/Arts and Entertainment
http://spokesman.com/northwest-passages/Northwest Passages
http://spokesman.com/special-sections/Special Sections
http://spokesman.com/letters/Letters to the Editor
http://spokesman.com/today/Today’s News
http://spokesman.com/blogs/know-spokane/Know Spokane
http://spokesman.com/reader-photos/Reader Photos
http://spokesman.com/picture-stories/Picture Stories
http://spokesman.com/guides/Local area guides
http://spokesman.com/classifieds/General Classifieds
http://spokesman.com/classifieds/autos/Auto Connection
http://spokesman.com/public-records/Public Records
http://spokesman.com/celebrations-form/Birthday/Anniversary Form
http://spokesman.com/advertising/Advertise with us
http://spokesman.com/inserts/Advertising inserts
http://spokesman.com/comicspoll/Comics Poll
https://www.spokesman.com/...washington-general-election-nov-5/Election Guide
http://www.spokesman.com/s...ns-of-outstanding-women-of-the-in/Women of the Year

External Links (link to pages on other websites) - 8
URL Anchor Text
https://triple9digital.com/Triple-Nine Digital

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
28 9 19

19 images do not have Alt values.

Image URL - 28
https://media.spokesman.com/graphics/2018/07/sr-loader.pngListen on Google Play Music
https://media.spokesman.com/graphics/2018/07/sr-loader.pngListen on Apple Podcasts
https://media.spokesman.com/graphics/2018/07/sr-loader.pngHistoric Knight House in Spoka...
https://media.spokesman.com/graphics/2018/07/sr-loader.pngStreetcar barn
https://media.spokesman.com/graphics/2018/07/sr-loader.pngAt least 7 killed as school co...
https://media.spokesman.com/graphics/2018/07/sr-loader.pngHospital facility dog Dexter
https://media.spokesman.com/graphics/2018/07/sr-loader.pngJim Camden
https://media.spokesman.com/graphics/2018/07/sr-loader.pngShawn Vestal
https://autos.spokesman.com/assets/imgs/logo.pngThe Spokesman-Review Auto Conn...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
4 1 5

You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
19 9 28

Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://spokesman.com/blogs/know-spokane/Know Spokane

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (61) linked to your site spokesman.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,089
  Facebook Shares 1,897
  Facebook Comments 854
  Tweets 9,608
  LinkedIn 670

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/spokesmanreview/
Twitter Accounthttps://twitter.com/SpokesmanReview
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (85/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site spokesman.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
46,933th most visited website in the world.
11,757th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - spokesman.com, spokesmanreview.com) hosted on the same server as spokesman.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 285 days old ( 1st registered on : 1995-01-09 )

excellent, the domain age is old enough.

Domain Expires
0 years, 77 days from today ( expires on : 2020-01-07 )

domain is expiring in less than a year.

Domain Info
spokesman.com ( 13 characters )

Domain Registrar : Network Solutions, LLC

Domain Created On Last Modified On Expires On
1995-01-09 2014-09-08 2020-01-07
24 years, 285 days old 5 years, 43 days ago 0 years, 77 days from today
24 years, 285 days old

Domain Name Servers used by spokesman.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 77 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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