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stlouisfed.org favicon stlouisfed.org

Excellent Practice29
Improvement Could be Made14
Critical Issues to Attend8
Nov 9, 2019 01:31 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 35 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   fundraising   media   museum   social   television  

Title
Federal Reserve Bank of St. Louis | Economic Data, Monetary Rates, Economic Education

Words count: 12    Unique Words: 11    Length: 85 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Economic 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The mission of the St. Louis Fed is to promote stable prices, maximum sustainable economic growth and support financial stability in our District and the U.S.

Words count: 27    Length: 158 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Federal Reserve Bank of St. Louis | Economic Data, ... www.stlouisfed.org/
The mission of the St. Louis Fed is to promote stable prices, maximum sustainable economic growth and support financial stability in our District and the ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

banking  blog  branch  careers  center  central  community  data  development  digital  economic  economist  economy  education  english  fed  federal  finance  financial  fomc  fred  household  learn  louis  lowdown  making  monetary  museum  news  plain  podcasts  policy  presentations  president  publications  regional  reserve  services  stability  videos 

Top 20 Keywords
Total Terms Count: 1,466

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
louis 30 2.05%
economic 29 1.98%
fed 26 1.77%
banking 23 1.57%
federal 14 0.95%
financial 13 0.89%
economy 13 0.89%
podcasts 13 0.89%
data 12 0.82%
community 11 0.75%
videos 11 0.75%
publications 10 0.68%
household 9 0.61%
lowdown 9 0.61%
reserve 9 0.61%
president 9 0.61%
stability 8 0.55%
development 8 0.55%
policy 7 0.48%
plain 7 0.48%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
007000000018

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(7)
Featured Stories
News & Publications
From The President
FREDĀ® Economic Snapshot
Upcoming Events
Who We Are
Quick Links
<STRONG> (1)Learn more


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://stlouisfed.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.20 seconds - 74.14 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.12 s 0.02 s 0.01 s 0.00 s 1.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
15 Kb (14,828 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
15 Kb (14,828 bytes) 13 Kb (13,309 bytes) 2 Kb (1,519 bytes) 876.17 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
35 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.stlouisfed.org/ and http://stlouisfed.org are resolved to the same url :https://www.stlouisfed.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://stlouisfed.org/~/media/Files/PDFs/Bullard/vita/bullard_vita.pdf?la=en


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://stlouisfed.org/~/med...llard/vita/bullard_vita.pdf?la=en


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
388 18 406


Too many links (406), it may be considered as spam!

Internal Links (link to pages within this domain) - 388
URL Anchor Text
http://stlouisfed.org/#maincontentSkip to content
http://stlouisfed.org/little-rockLittle Rock
http://stlouisfed.org/louisvilleLouisville
http://stlouisfed.org/memphisMemphis
http://stlouisfed.org/eventsEvents
http://stlouisfed.org/news-releasesNewsroom
http://stlouisfed.org/careersCareers
http://stlouisfed.org/inside-the-economy-museumEconomy Museum
http://stlouisfed.org/
http://stlouisfed.org/
http://stlouisfed.org/
http://stlouisfed.org/
https://research.stlouisfed.org/RESEARCH AND DATA HOME
https://fred.stlouisfed.org/FRED Economic Data
http://geofred.stlouisfed.org/GeoFRED Mapping
https://alfred.stlouisfed.org/ALFRED Vintage Data
https://fraser.stlouisfed.orgFRASER Digital Library
http://research.stlouisfed.org/regecon/Regional Data and Reports
http://research.stlouisfed.org/publications/Publications
https://research.stlouisfed.org/info-services.htmlInformation Services
http://research.stlouisfed.org/wp/Working Papers
https://research.stlouisfed.org/newsletter-subscribe.htmlResearch Newsletter
https://research.stlouisfed.org/econ/Economists
https://research.stlouisfed.org/conferences/Seminars and Conferences
https://research.stlouisfed.org/about.htmlAbout Economic Research
http://stlouisfed.org/from-the-presidentFROM THE PRESIDENT HOME
http://stlouisfed.org/from-the-presidentLatest Remarks and Interviews
http://stlouisfed.org/from-the-president/key-policy-topicsKey Policy Topics
http://stlouisfed.org/from-...sident/speeches-and-presentationsSpeeches, Presentations and Co...
http://stlouisfed.org/from-the-president/research-papersResearch Papers
http://stlouisfed.org/from-the-president/media-interviewsMedia Interviews
http://stlouisfed.org/fomcspeakFOMC Speak
http://stlouisfed.org/publicationsPUBLICATIONS HOME
http://stlouisfed.org/publications/bridgesBridges
http://stlouisfed.org/commu...ons/booklets-guides-and-brochuresBooklets, Guides, Brochures
http://stlouisfed.org/commu...munity-development-outlook-surveyOutlook Survey
http://stlouisfed.org/publications/beige-bookThe Beige Book
https://research.stlouisfed...g/publications/economic-synopses/Economic Synopses
https://research.stlouisfed.org/publications/page1-econ/Page One Economics
http://stlouisfed.org/publications/regional-economistRegional Economist
https://research.stlouisfed.org/publications/review/Review
https://research.stlouisfed.org/wp/Working Papers
http://stlouisfed.org/house...bility/the-demographics-of-wealthDemographics of Wealth
http://stlouisfed.org/publications/in-the-balanceIn The Balance
http://stlouisfed.org/a-foregone-conclusionFounding of the St. Louis Fed
http://stlouisfed.org/financial-crisisFinancial Crisis Timeline
https://fraser.stlouisfed.org/FRASER Digital Library
http://stlouisfed.org/about...urces/the-fed-and-times-of-crisisThe Fed and Times of Crises
http://stlouisfed.org/the-great-depressionThe Great Depression
http://stlouisfed.org/annual-report/2013St. Louis Fed Centennial
https://research.stlouisfed...publications/regional/ag-finance/Ag Finance Monitor
http://stlouisfed.org/publi...tions/housing-market-perspectivesHousing Market Perspectives
https://insidefraser.stlouisfed.org/FRASER Blog
http://fredblog.stlouisfed.org/FRED Blog
http://stlouisfed.org/on-the-economyOn the Economy Blog
http://stlouisfed.org/open-vaultOpen Vault Blog
http://stlouisfed.org/central-banker-newsletterCentral Banker: News from the ...
http://stlouisfed.org/education/subscribeEcon Lowdown for Educators
https://research.stlouisfed.org/newsletter-subscribe.htmlResearch
http://stlouisfed.org/subscriptionspageAdditional Subscriptions
http://stlouisfed.org/annual-reportAnnual Reports
http://stlouisfed.org/in-plain-englishIn Plain English: Making Sense...
http://stlouisfed.org/about...he-st-louis-fed-in-your-communitySt. Louis Fed in Your Communit...
https://news.research.stlou...p-is-smarter-faster-and-stronger/FRED Mobile
https://research.stlouisfed.org/useraccount/fredcastFREDcast
http://stlouisfed.org/timely-topicsTimely Topics
http://stlouisfed.org/educa...n/economic-lowdown-podcast-seriesEconomic Lowdown Podcasts
http://stlouisfed.org/timely-topics/women-in-economicsWomen in Economics
http://stlouisfed.org/dialogue-with-the-fedDialogue with the Fed
http://stlouisfed.org/educa...ion/economic-lowdown-video-seriesEconomic Lowdown Videos
http://stlouisfed.org/educa...-frills-money-skills-video-seriesNo-Frills Money Skills
http://stlouisfed.org/homer-jonesHomer Jones Memorial Lectures
http://stlouisfed.org/about...ship-governance/voices-of-the-fedVoices of the Fed
http://stlouisfed.org/bank-...uarterly-banking-performance-dataBanking Performance Data
http://cassidi.stlouisfed.org/CASSIDI
http://stlouisfed.org/education/glossaryEconomics and Personal Finance...
https://fred.stlouisfed.org/FRED Economic Data
https://alfred.stlouisfed.org/ALFRED Vintage Data
https://geofred.stlouisfed.org/GeoFRED Mapping
http://stlouisfed.org/educationECON ED AT THE ST. LOUIS FED H...
http://stlouisfed.org/events/eeEvents
http://stlouisfed.org/educa.../teacher-professional-developmentTeacher Professional Developme...
http://stlouisfed.org/education/subscribeSubscribe
http://stlouisfed.org/education/aboutAbout Us
http://stlouisfed.org/education/favoritesStaff Picks
http://stlouisfed.org/educa...n/economic-lowdown-podcast-seriesEconomic Lowdown Podcasts
http://stlouisfed.org/educa...e-one-economics-classroom-editionPage One Economics
http://stlouisfed.org/education/tools-for-teaching-with-fredTools for Teaching with FRED
http://stlouisfed.org/educa...on/tools-for-teaching-with-fraserTools for Teaching with FRASER
http://stlouisfed.org/education/parent-resourcesResources for Parents
http://stlouisfed.org/education/girl-scout-activitiesResources for Scouts
http://stlouisfed.org/education/glossaryGlossary and Flashcards
https://www.stlouisfed.org/education#launchActivities
http://stlouisfed.org/community-developmentCOMMUNITY DEVELOPMENT HOME
http://stlouisfed.org/community-development/about-usAbout Us
http://stlouisfed.org/community-development/staff-directoryStaff Directory
http://stlouisfed.org/commu...nity-development-advisory-councilCommunity Development Advisory...
http://stlouisfed.org/community-development/policy-analysisPolicy and Analysis
http://stlouisfed.org/community-development/craCommunity Reinvestment Initiat...
http://stlouisfed.org/community-development/publicationsPublications and Reports
...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://frbservices.org/Bank Services
https://ideas.repec.org/IDEAS Economic Literature
https://www.fedcommunities.org/FedCommunities.org
https://www.communitybanking.org/Community Banking in the 21st ...
https://frbservices.org/Bank Services
https://ideas.repec.org/IDEAS Economic Literature
https://www.econlowdown.org/Teacher Portal
https://www.fedcommunities.org/FedCommunities.org
https://www.communitybanking.org/Community Banking in the 21st ...
https://www.communitybanking.org/
https://www.communitybanking.org/
http://ideas.repec.org/IDEAS
https://twitter.com/stlouisfedTwitter
https://www.facebook.com/stlfedFacebook
http://www.youtube.com/user/StLouisFedYouTube
https://www.instagram.com/stlouisfed/Instagram
https://medium.com/st-louis-fedMedium
http://www.federalreserveonline.org/Federal Reserve System Online

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
46 29 17


17 images do not have Alt values.

Image URL - 46
URL ALT Text
http://stlouisfed.org/~/media/Images/Logos/stlfed_logo.pngFederal Reserve Bank of St. Lo...
http://stlouisfed.org/~/media/Images/Logos/MobileHeader1.png
http://stlouisfed.org/~/media/Images/Mega-Menu/FRASER.jpg
http://stlouisfed.org/~/media/Images/Bullard/photos/bullard-from-the-pres.jpgJames Bullard photo
http://stlouisfed.org/~/media/Images/Mega-Menu/CB_promo_menu.jpg
http://stlouisfed.org/~/med.../Images/Timely-Topics/TimelyTopicsPodcasts170x170.jpg
http://stlouisfed.org/~/media/Images/Mega-Menu/econlowdown_220.pngEcon Lowdown click.teach.engag...
http://stlouisfed.org/~/med...a/Images/Mega-Menu/ImpactInvestingReport_megamenu.jpgInvesting with Impact Report C...
http://stlouisfed.org/~/media/Images/Mega-Menu/CommunityBanking_220.jpg
http://stlouisfed.org/~/med.../Images/About-Us/Fed-Listens/FedListensLogo220x55.jpg
http://stlouisfed.org/~/media/Images/Rotator-Images/460x337/capital_flows.jpgWatercolor vintage world map i...
http://stlouisfed.org/~/media/Images/Rotator-Images/460x337/college_grads.jpgGroup of Graduates during comm...
http://stlouisfed.org/~/media/Images/Rotator-Images/460x337/inflation.jpg
http://stlouisfed.org/~/med...ges/Timely-Topics/SungkiHong/Sungki_Hong_v2_460px.jpg
http://stlouisfed.org/~/media/Blog/2019/November/OVBlogImage_AmericanFlag.jpgAmerican flags over gray wall
http://stlouisfed.org/~/med...al-Economist/2019/Second-Quarter/lead_robot_image.jpgrobot
http://stlouisfed.org/~/med...ions/Regional-Economist/2019/Second-Quarter/loans.jpgPerson using smartphone
http://stlouisfed.org/~/media/Blog/2019/October/OVblog_Shredded_Money_460px.jpgSix bags of shredded money sou...
http://stlouisfed.org/~/media/HomePage/FromThePresident/bullard.jpg
http://stlouisfed.org/~/media/Files/PhotoGallery/ajax-loader-gif
http://stlouisfed.org/~/media/HomePage/WhoWeAre/circle1.png
http://stlouisfed.org/~/media/HomePage/WhoWeAre/circle2.png
http://stlouisfed.org/~/media/HomePage/WhoWeAre/circle3.png
http://stlouisfed.org/~/media/HomePage/DivisionLinks/divlinks3.jpg
http://stlouisfed.org/~/media/HomePage/DivisionLinks/divlinks1.jpg
http://stlouisfed.org/~/media/HomePage/DivisionLinks/divlinks2.jpg
http://stlouisfed.org/~/media/HomePage/DivisionLinks/divlinks4.jpg
http://stlouisfed.org/~/media/HomePage/QuickLinks/TopWorkplaces.jpg?la=enTop Workplace
http://stlouisfed.org/~/media/HomePage/QuickLinks/HFS.jpg?la=enHousehold Financial Stability
http://stlouisfed.org/~/media/HomePage/QuickLinks/EconomyMuseum.jpg?la=enEconomy Museum
http://stlouisfed.org/~/media/HomePage/QuickLinks/IPE.jpg?la=enIn Plain English
http://stlouisfed.org/~/media/HomePage/QuickLinks/DWTF.jpg?la=enDialogue with the Fed
http://stlouisfed.org/~/media/HomePage/QuickLinks/RE.jpg?la=enRegional Economist
http://stlouisfed.org/~/media/HomePage/QuickLinks/TimelyTopics.jpg?la=enTimely Topics
http://stlouisfed.org/~/media/HomePage/QuickLinks/EconomicLowdown.jpg?la=enThe Economic Lowdown
http://stlouisfed.org/~/media/HomePage/QuickLinks/WomenInEconomics.jpg?la=enWomen in Economics
http://stlouisfed.org/~/media/HomePage/QuickLinks/CB.jpg?la=enCentral Banker
http://stlouisfed.org/~/media/HomePage/QuickLinks/FOMCSpeak.jpg?la=enFOMC Speak
http://stlouisfed.org/~/med...mePage/QuickLinks/FederalBankingRegulations.jpg?la=enFederal Banking Regulations
http://stlouisfed.org/~/media/Images/Social-Media-Icons/footer/twitter.jpgTwitter
http://stlouisfed.org/~/media/Images/Social-Media-Icons/footer/facebook.jpgFacebook
http://stlouisfed.org/~/media/Images/Social-Media-Icons/footer/youtube.jpgYouTube
http://stlouisfed.org/~/media/Images/Social-Media-Icons/footer/instagram.pngInstagram
http://stlouisfed.org/~/media/Images/Social-Media-Icons/footer/medium_foot.jpgMedium
http://stlouisfed.org/~/media/Images/Social-Media-Icons/footer/email.jpgEmail Subscriptions
http://stlouisfed.org/~/media/Images/Social-Media-Icons/footer/rss.jpgRSS


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 10 10


Too many (10) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 10
Stylesheet URL rel type
https://fonts.googleapis.co...100,100i,300,300i,400,400i,500,500i,700,700i,900,900istylesheet
http://stlouisfed.org/bundl...jquery?v=DF1n7fGIn6kfQUZXV-lM3kOHdPZCMpN8wHUCB1BUh_c1stylesheet
http://stlouisfed.org/bundl...s/main?v=Srysaxv58iFzb1orxibwSsrXGdfSvlwsJOxtLbkErw41stylesheet
http://stlouisfed.org/Includes/css/css/jquery.mmenu.all.cssstylesheet
http://stlouisfed.org/~/media/Files/CSS/FRBSTL.cssstylesheet
http://stlouisfed.org/~/media/Files/CSS/CVent/cvent_styles.cssstylesheet
http://stlouisfed.org/~/media/Files/CSS/CVent/cvent_hide_search_filter.cssstylesheet
http://stlouisfed.org/~/media/Files/CSS/CVent/cvent_hide_date_filter.cssstylesheet
http://stlouisfed.org/~/media/Files/CSS/CVent/cvent_homepage.cssstylesheet
http://stlouisfed.org/includes/css/css/jquery-ui.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
9 6 15


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
http://stlouisfed.org/~/media/Files/JS/GTM_GA.js
http://stlouisfed.org/includes/js/jquery-1.11.1.min.js
http://stlouisfed.org/Includes/js/swiper.min.js
http://stlouisfed.org/bundl...jquery?v=QsCfCRo4EUo40KfJrGWGJkBiRJ8o_AWoUY7J3LjxJtU1
http://stlouisfed.org/bundl...custom?v=hjZd6xrcbXjw2VdQ9iCBqnY4jEKpsyHb2xElmxlIZKU1
http://stlouisfed.org/~/media/Files/JS/customtags.js?v=01.00

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://fredblog.stlouisfed.org/FRED Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
49
Fair Enough! number of root domains (49) linked to your site stlouisfed.org could be improved.

49
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 45
  Facebook Shares 89
  Facebook Comments 25
  Tweets 22
  LinkedIn 11

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/stlfed
Twitter Accounthttps://twitter.com/stlouisfed
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
96 Excellent! the website has a good Child Safe Score (96/100).

96
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site stlouisfed.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
16,796th most visited website in the world.
4,438th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain stlouisfed.org is the only one hosted on the server (ip : 23.218.144.165).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.218.144.165) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
18 years, 216 days old ( 1st registered on : 2001-05-03 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -340 days from today ( expires on : 1969-12-31 )



Domain Info
stlouisfed.org ( 14 characters )

Domain Registrar : Public Interest Registry

Domain Created On Last Modified On Expires On
2001-05-03 2001-05-03 1969-12-31
18 years, 216 days old 18 years, 216 days ago -50 years, -340 days from today
18 years, 216 days old


Domain Name Servers used by stlouisfed.org
DNS Name IP Address
pdns108.ultradns.org156.154.67.108
pdns108.ultradns.com156.154.64.108
pdns108.ultradns.net156.154.65.108
pdns108.ultradns.biz156.154.66.108


Domain is going to expire in less than a year time (-50 years, -340 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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