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stuff.co.nz favicon stuff.co.nz

Excellent Practice32
Improvement Could be Made11
Critical Issues to Attend8
Dec 7, 2019 08:37 PM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 13 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     32
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Detailed Reviews

Related Category
Most related categories of this website.

Latest breaking news NZ | Stuff.co.nz | New Zealand

Words count: 9    Unique Words: 9    Length: 51 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
News from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifestyle, travel, and property.

Words count: 19    Length: 141 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest breaking news NZ | Stuff.co.nz | New Zealand www.stuff.co.nz/
News from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifestyle, travel, and property.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Sport, Entertainment, Business, Motoring, World, Life and Style, Latest News, Technology, Weather, Travel

Words count: 13    Length: 105 characters    keyword phrases count : 10

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:80% (8/10)
sport 0   (0%)
entertainment 0   (0%)
business 0   (0%)
motoring 0   (0%)
world 0   (0%)
technology 0   (0%)
weather 0   (0%)
travel 0   (0%)
2 words:10% (1/10)
latest news 0   (0%)
3 words:10% (1/10)
life and style 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

business  change  christmas  climate  cook  cut  drive  entertainment  farming  flooding  food  hidden  history  house  island  kiwi  leaves  life  lightning  live  love  millennials  national  opinion  parents  place  rain  share  south  sponsored  sport  star  stranded  stuff  travel  vaccine  wellington  wins  year  zealand 

Top 20 Keywords
Total Terms Count: 2,475

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
stuff 13 0.53%
year 13 0.53%
christmas 12 0.48%
flooding 12 0.48%
island 12 0.48%
food 10 0.40%
kiwi 10 0.40%
life 10 0.40%
opinion 10 0.40%
business 8 0.32%
parents 8 0.32%
climate 7 0.28%
change 7 0.28%
star 7 0.28%
south 7 0.28%
cut 7 0.28%
house 6 0.24%
vaccine 6 0.24%
entertainment 6 0.24%
wellington 6 0.24%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


stuff homepage
Live: Hail, flooding, and severe thunderstorm warnings
A con artist's life


Floating hives and 'river' street
PM: Neve 'doesn't need me'
Quiz: Afternoon trivia challenge
Light bulb left on for 116 years
How to spot skin cancer
The ultimate wine weekend
Best places to park at the mall
Tragic teen's heartfelt message


Caught in the storm: Jolted by thunder
Warnings: More lightning, heavy rain coming
Rangitata devastation: All the details
Small town ATM queues as Spark services affected
Woman catches 'massive' landslide on camera
Stranded tourists 'terrified' at cut-off campground
South Island cut in half
Wind throws cover on pair
Rangitata hit by flooding
Fleming: Aus will try rattle us
Flood damage extensive
Theft leaves 90-year-old stranded
Stranded tourists 'terrified'
Face down in the water
109k lightning strikes hammer NZ
Rethinking plastics in Aotearoa
Act now, save future generations
'Climate change is not all bad news'
NZ 'insufficient' on climate action
Farming's role in Zero Carbon
Telco outages
Seoul mates: Kiwi trade takes off
What I would do if I was Adrian Orr
For sale: One shot tower
Shoddy workmanship battle
Brutal Ponte cleans up
India's coastal paradise
Inside Wellington's newest hotel
Flying Singapore Airlines to Johannesburg
World's best drives
Fraudster’s hidden history uncovered
'Smoking gun' exposes Russian cheating
The dangerous epidemic of vaccine refusal
New Zealand's anti-vaxx town
Cook Is denies former gang man
Child-sized coffins for Samoa
US and Iran prisoner swap
Are we all becoming too woke?
Inside America's 'food desert'
Illegal shed house costs landlord
For sale: One shot tower
Full houses and empty shops
Tenants set traps for landlord
A 2020 vision for NZ construction
'The Wolf's' own home remodel
A clifftop home connected to the outdoors
Millennials or Boomers: Who's had it harder?
Kiwi lodge 'best hotel' in world
10 Christmas hacks for the season
SPCA Xmas pets: Meet Joe
Singapore: English with everything
My partner triggers me
What millennials, parents think of each other
At home with Naomi Toilalo
Where a near-death experience led
My partner triggers me
Reigniting intimacy after cancer
Nigella's favourite thing: Christmas
Brain training to cope with stress
Strawberry tahini maple cake
Christmas turkey, stuffing & bread sauce
Top eats in Christchurch
10 bad 'healthy' foods
Plan change draws ire
Farming's role in Zero Carbon
Skill, not luck Andy's trademark
Farewell to the family farm?
Is Armie in new Taika film?
It's time to talk about Tom Scott
Scorsese's final word on gangsters?
Mandalorian director a record-breaker
Why artist Louise Henderson is back in fashion
Justin Bieber slams 'racism' while apologizing for past 'hurtful' comments
AACTA Awards 2019 winners: The complete list
Tana Mongeau calls Noah Cyrus her 'girlfriend' amid Jake Paul marriage
Why Amanda Seales went to a 'dark place' after that Emmys party drama
Justin Hartley's wife Chrishell moves out of shared home after sudden divorce
I've banned Elf on the Shelf
Teacher clipped son round the ear
Mum trolls need to back off
What millennials, parents think of each other
A traffic jam made of sand
Parcel delivered to wrong address replaced
Partly-severed thumb not severe
The restaurant serving plane food
Most Kiwis tune into Netflix
Why did Google's owners step down?
Annabel Langbein's 'horrendous' celeb-bait
2020's new smartphone features
Pilot-less planes by 2040?
Sunday drive: BMW Z4 and Toyota Supra
Bullitt Mustang to benefit Variety children's charity
The Project: ultimate Jaguar XE on a NZ track
Holden Colorado's rumble in the jungle
Ford uses coffee waste for car parts
Act now, save future generations
Your Christmas traditions
Is cannabis really the villain?
Out of sight, out of mind
Moody teen: is it serious?
Burling & Tuke: This is tops
<I> (1)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.42 seconds - 104.19 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.25 s 0.05 s 0.04 s 0.01 s 3.50 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
44 Kb (43,758 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
44 Kb (43,758 bytes) 19 Kb (18,999 bytes) 25 Kb (24,759 bytes) 76.74 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (n*******@stuff.co.nz) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.stuff.co.nz/ and http://stuff.co.nz are resolved to the same url :https://www.stuff.co.nz/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
417 9 426

Too many links (426), it may be considered as spam!

Internal Links (link to pages within this domain) - 417
URL Anchor Text
http://stuff.co.nz/#Sign Out
http://www.stuff.co.nzstuff homepage
http://stuff.co.nz/environment/climate-newsClimate Change
http://stuff.co.nz/life-styleLife & Style
https://play.stuff.co.nz/Play Stuff
https://www.stuff.co.nz/national/measlesMeasles epidemic
https://interactives.stu...co.nz/2019/11/white-silence-podcast/White Silence: Erebus disaster...
https://www.stuff.co.nz/national/kea-kids-newsKea Kids News
https://www.stuff.co.nz/stuff-nationStuff Nation
http://stuff.co.nz/natio...avel-disruptions-and-network-outagesLive: Hail, flooding, and seve...
http://stuff.co.nz/domin...ed-by-thunder-lightning-and-floodingCaught in the storm: Jolted by...
http://stuff.co.nz/natio...-weather-warnings-across-the-countryWarnings: More lightning, heav...
http://stuff.co.nz/timar...in-closed-for-at-least-next-36-hoursRangitata devastation: All the...
http://stuff.co.nz/the-p...outage-on-south-island-spark-networkSmall town ATM queues as Spark...
http://stuff.co.nz/natio...-catches-massive-landslide-on-cameraWoman catches 'massive' landsl...
http://stuff.co.nz/natio...fied-at-cutoff-west-coast-campgroundStranded tourists 'terrified' ...
http://stuff.co.nz/the-p...y-roads-and-cut-south-island-in-halfSouth Island cut in half
http://stuff.co.nz/domin...ce-and-lands-on-athletics-spectatorsWind throws cover on pair
https://play.stuff.co.nz/details/_6113972422001Rangitata hit by flooding
http://stuff.co.nz/sport...st-stand-up-to-australian-bully-boysFleming: Aus will try rattle u...
http://stuff.co.nz/sport...st-stand-up-to-australian-bully-boysFleming: Aus will try rattle u...
http://stuff.co.nz/sport...-allay-pitch-fears-after-mcg-debacleOfficials allay MCG pitch fear...
http://stuff.co.nz/the-p...urch-hosts-worldfirst-hemp-food-weekHarnessing hemp in food
http://stuff.co.nz/natio...-weather-warnings-across-the-countryMore flooding in Wellington
http://stuff.co.nz/natio...ed-to-eating-disorders-in-13yearoldsSocial media's link to eating ...
http://stuff.co.nz/sport...tuke-49er-on-world-champs-finals-dayBurling & Tuke: This is tops
http://stuff.co.nz/domin...ce-and-lands-on-athletics-spectatorsWind blows structure on specta...
http://stuff.co.nz/natio...y-but-sunshine-returning-to-taranakiGusts blow out Christmas carol...
http://stuff.co.nz/busin...t-not-thanks-to-competition-watchdogAngry fumes drive petrol revie...
http://stuff.co.nz/sport...ll-williams-ponders-life-after-sport 'Vulnerable' SBW ponders life...
http://stuff.co.nz/sport...ua-ii-experts-slam-ruizs-weight-gainOverweight Ruiz 'blew it' - ex...
http://stuff.co.nz/sport...vieceli-tie-the-knot-in-christchurchMo'unga married in old school ...
http://stuff.co.nz/trave...fe-on-the-remote-new-zealand-islandsThe women of Chatham Islands
http://stuff.co.nz/natio...d-crimes-of-a-milliondollar-conwomanFraudster's hidden history
http://stuff.co.nz/busin...g-93yearold-grandmother-in-the-lurchKiwi builder flees Cook Island...
http://stuff.co.nz/life-...-hihi-estate-is-the-bachelorette-padBachelorette's luxury pad
http://stuff.co.nz/domin...ed-by-thunder-lightning-and-floodingFloating hives and 'river' str...
http://stuff.co.nz/life-...daughter-neve-doesnt-need-me-pm-saysPM: Neve 'doesn't need me'
https://advertise.stuff.co.nzAdvertise ...
https://i.stuff.co.nz/na...avel-disruptions-and-network-outagesLive: Flooding devastation in ...
https://www.stuff.co.nz/...-weather-warnings-across-the-countryWeather mayhem: More lightning...
https://i.stuff.co.nz/bu...g-93yearold-grandmother-in-the-lurchKiwi builder flees debts in Co...
https://www.stuff.co.nz/...d-crimes-of-a-milliondollar-conwomanFraudster Joanne Harrison’s hi...
https://i.stuff.co.nz/sp...-heavyweight-title-unification-fightAndy Ruiz Jr v Anthony Joshua ...
https://i.stuff.co.nz/na...lence-on-rape-threats-and-harassmentKFC, Pizza Hut forced to apolo...
https://www.stuff.co.nz/...ed-by-thunder-lightning-and-floodingCaught in the storm: Wellingto...
https://i.stuff.co.nz/na...-written-shortly-before-tragic-deathParents share teen girl's hear...
https://i.stuff.co.nz/ti...in-closed-for-at-least-next-36-hoursRangitata bridges to remain cl...
https://i.stuff.co.nz/sp...vieceli-tie-the-knot-in-christchurchAll Black Richie Mo'unga and S...
http://stuff.co.nz/natio...oon-trivia-challenge-december-8-2019Quiz: Afternoon trivia challen...
https://play.stuff.co.nz/details/_6089306920001Light bulb left on for 116 yea...
http://stuff.co.nz/life-...-spot-the-signs-of-skin-cancer-earlyHow to spot skin cancer
http://stuff.co.nz/trave...ltimate-weekend-for-kiwi-wine-loversThe ultimate wine weekend
https://play.stuff.co.nz/details/_6111104060001Best places to park at the mal...
http://stuff.co.nz/natio...-written-shortly-before-tragic-deathTragic teen's heartfelt messag...
http://stuff.co.nz/timar...in-closed-for-at-least-next-36-hoursFlood damage extensive
http://stuff.co.nz/natio...f-15000-etrike-ruins-90yearolds-tripTheft leaves 90-year-old stran...
http://stuff.co.nz/natio...fied-at-cutoff-west-coast-campgroundStranded tourists 'terrified'
http://stuff.co.nz/natio...itely-changed-my-perspective-on-lifeFace down in the water
http://stuff.co.nz/natio...-weather-warnings-across-the-country109k lightning strikes hammer ...
http://stuff.co.nz/environment/climate-newsclimate change
http://stuff.co.nz/envir...sm-reusables-and-refunds-for-plasticRethinking plastics in Aotearo...

External Links (link to pages on other websites) - 9
URL Anchor Text
https://stuff-fibre.co.nzStuff Fibre
https://www.neighbourly.co.nz/local/Business Directory
https://www.stuffevents.co.nz/Stuff Events
https://www.threenow.co.nz/search?genre=bravoFull episodes
https://www.threenow.co.nz/live-tv-guide/bravoTV guide
https://www.bravotv.co.nz/shows/TV shows
https://stuff-fibre.co.nzStuff Fibre

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
146 144 2

2 images do not have Alt values.

Image URL - 146
https://static.stuff.co.nz/images/blocker.pngblocker image
https://resources.stuff.....StuffDefcon.620x360.1y9tza.11ys6n.png/1575779495850.jpgThe flooded section of Warspit...
https://resources.stuff....StuffThumbnail.90x60.1y9wb6.11ys6n.png/1575778042998.jpgHeavy rain has caused Canterbu...
https://resources.stuff....StuffThumbnail.90x60.1y9yem.11ys6n.png/1575778042998.jpgA large metal structure which ...
https://resources.stuff....StuffThumbnail.90x60.1y9y9z.11ys6n.png/1575778042998.jpgRangitata, about 45 kilometres...
https://resources.stuff....StuffThumbnail.90x60.1y9yc0.11ys6n.png/1575778042998.jpgAUCKLAND, NEW ZEALAND - AUGUST...
https://resources.stuff....tuffThumbnail.140x93.1y9v4m.11ysdo.png/1575778251031.jpgLightning storm in Waikanae on...
https://resources.stuff....tuffThumbnail.140x93.1y9vrx.11ysdo.png/1575778162273.jpgPrime Minister Jacinda Ardern ...
https://resources.stuff....tuffThumbnail.140x93.1y1yxu.11ysix.png/1575771935757.jpgBillington, Black Doris and S...
https://resources.stuff....tuffThumbnail.140x93.1y9u6y.11ysix.png/1575771935757.jpgThe Centennial Lightbulb has b...
https://resources.stuff....tuffThumbnail.140x93.1y8870.11ysix.png/1575771935757.jpgSkin cancers can be cured but ...
https://resources.stuff....tuffThumbnail.140x93.1y6yje.11ysix.png/1575771935757.jpgWine and cheese in the afterno...
https://resources.stuff....tuffThumbnail.140x93.1y9vdw.11ysix.png/1575771935757.jpgThese are best places to park ...
https://resources.stuff....tuffThumbnail.140x93.1y50vp.11ysix.png/1575771935757.jpgSouthland girl Teiara Wilson, ...
https://resources.stuff....StuffThumbnail.90x60.1y9u0b.11h8q4.png/1575772998035.jpgA photo from the air on Sunday...
https://resources.stuff....peThreeByTwo.300x200.1y9tdi.11h8q4.png/1575779104787.jpgWhitby, near Porirua, was hit ...
https://resources.stuff....elated.StuffThumbnail.90x60.1y8qak.png/1575765113015.jpg19032014 news Photo Murray Wil...
http://stuff.co.nz/etc/d...gns/ffx/nz/stuff/clientlibs-all/images/sn-logo-14x14.pngstuff nation
https://resources.stuff....LandscapeThreeByTwo.300x200.1y916d.png/1575642439223.jpgThe existential climate crisis...
https://resources.stuff....elated.StuffThumbnail.90x60.1y9txx.png/1575775770958.jpgSpark services south of Ashbur...
https://resources.stuff....LandscapeThreeByTwo.300x200.1y87pt.png/1575739388906.jpgMarc Collins outside his home ...
https://resources.stuff....StuffThumbnail.90x60.1y6w2w.108gna.png/1575728388376.jpgEveryone has a story about Joh...
https://resources.stuff....peThreeByTwo.300x200.1y6xbv.108gna.png/1575760392216.jpg'Fair' conditions on the Icefi...
https://resources.stuff.....StuffDefcon.620x360.1y9dn1.1l50og.png/1575610204176.jpgStuff Circuit: The Fraudster
https://resources.stuff....StuffThumbnail.90x60.1y7kfg.1l50og.png/1575730397327.jpgA photo Joanne Sharp aka Joann...
https://resources.stuff....StuffThumbnail.90x60.1y9h55.1l50og.png/1575738061762.jpgThe World Anti-Doping Agency's...
https://resources.stuff....StuffThumbnail.90x60.1y9fw4.1l50og.png/1575610204176.jpgThe Parent Trap (thumbnail)
https://resources.stuff....StuffThumbnail.90x60.1xteie.1l50og.png/1575665934101.jpgHikurangi School pupil Alexis ...
https://resources.stuff....elated.StuffThumbnail.90x60.1y9sq5.png/1575709400707.jpgEugene Ryder and his family st...
https://resources.stuff....LandscapeThreeByTwo.300x200.1y9u2v.png/1575750383853.jpgIn Memphis, locals are surroun...
https://resources.stuff....elated.StuffThumbnail.90x60.1y8z0w.png/1575752341482.jpgKerikeri's challenging rental ...
https://resources.stuff....LandscapeThreeByTwo.300x200.1y8hio.png/1575690970659.jpgThe Government are trying to a...
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 5 5

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
39 14 53

Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://stuff.co.nz/environment/climate-newsClimate Change

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (198) linked to your site stuff.co.nz.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 12,914
  Facebook Shares 17,587
  Facebook Comments 8,573
  Tweets 191
  LinkedIn 3,125

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site stuff.co.nz is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,462th most visited website in the world.
7th most visited website in New Zealand  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain stuff.co.nz is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from New Zealand  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
unknown old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires
unknown from today ( expires on : 1969-12-31 )

Domain Info
stuff.co.nz ( 11 characters )

Domain Registrar : New Zealand Domain Name Registry Limited

Domain Created On Last Modified On Expires On
1969-12-31 2019-02-05 1969-12-31
unknown old 0 years, 314 days ago unknown from today
unknown old

Domain Name Servers used by stuff.co.nz
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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