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theatlantic.com favicon The Atlantic theatlantic.com

Excellent Practice39
Improvement Could be Made7
Critical Issues to Attend5
Mar 29, 2020 01:15 AM

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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   culture   festival   magazine   science   television   video  

Title
The Atlantic

Words count: 2    Unique Words: 2    Length: 12 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.

Words count: 18    Length: 137 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Atlantic www.theatlantic.com/
The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

america  atlantic  break  china  congress  consequences  constitutionally  coronavirus  covid  crossword  culture  curve  deadly  distance  exposure  flat  hamblin  health  household  james  lap  leaders  lockdown  making  march  pandemic  peter  politics  problem  progressives  risking  sitting  social  ticket  trillion  trump’s  victory  won’t  work  worse 

Top 20 Keywords
Total Terms Count: 1,004

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
march 20 1.99%
atlantic 13 1.29%
covid 9 0.90%
pandemic 8 0.80%
distance 7 0.70%
coronavirus 7 0.70%
health 6 0.60%
america 6 0.60%
social 6 0.60%
won’t 6 0.60%
congress 5 0.50%
leaders 5 0.50%
china 5 0.50%
crossword 5 0.50%
peter 5 0.50%
flat 5 0.50%
curve 5 0.50%
culture 4 0.40%
ticket 4 0.40%
deadly 4 0.40%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1233900000281487

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
For the First Time, I’m Doubting My Decision to Come to America

<H2>

(23)
Sections
The Atlantic Crossword
The Print Edition
The Problem With China’s Victory Lap
Even the Most Versatile Actors Can’t Find Work
‘We Are Like Sitting Ducks’
Video: A Disturbing Look Inside an Italian Hospital
The Curve Is Not Flat Enough
The Alarming Scope of the President’s Emergency Powers
Ageism Is Making the Pandemic Worse
What Do Progressives Do Now?
Trump’s Break With China Has Deadly Consequences
The Ticket: Risking Exposure in Congress
Delaware’s Weird—and Constitutionally Suspect—Approach to Judicial Independence
My Whole Household Has COVID-19
Get Used to It: This Lockdown Won’t Be the Last
Cuomo and de Blasio: A Tale of Two Leaders
Latest
Popular
Newsletters
The Atlantic Crossword
Writers
Podcasts

<H3>

(39)
America Needs Plasma From COVID-19 Survivors Now
The Ticket: Risking Exposure in Congress
The Curve Is Not Flat Enough
The Problem With China’s Victory Lap
Even the Most Versatile Actors Can’t Find Work
For the First Time, I’m Doubting My Decision to Come to America
Trump’s Break With China Has Deadly Consequences
Delaware’s Weird—and Constitutionally Suspect—Approach to Judicial Independence
Ageism Is Making the Pandemic Worse
‘We Are Like Sitting Ducks’
What Do Progressives Do Now?
Get Used to It: This Lockdown Won’t Be the Last
The Atlantic Daily: Social Distancing Isn’t Going Away Anytime Soon
Cuomo and de Blasio: A Tale of Two Leaders
Watch New Orleans
The Coronavirus-Denial Movement Now Has a Leader
The Visible Exhaustion of Doctors and Nurses Fighting the Coronavirus
My Whole Household Has COVID-19
Social Distance: Will $2 Trillion Be Enough?
The Meaning of Boris Johnson’s Illness
The Atlantic Festival
Prologue
The Story of an Unnatural Disaster
Episode 9
Risking Exposure in Congress
Episode 14
Will $2 Trillion Be Enough?
Politics
Culture
Technology
Ideas
Science
Books
Family
Business
Global
Health
Education
Letters
<I> (2)heimweh
The Atlantic
<EM> (8)The Ticket:
The Ticket:
The Atlantic Daily:
Social Distance
The Atlantic Daily:
Social Distance
The Ticket:
Social Distance
<STRONG> (14)Quick Links
Quick Links
Sarah Zhang
James Hamblin
Shirley Li
Kathy Gilsinan
Peter Beinart
Jeremy Raff
Elaine Godfrey
Caroline Mimbs Nyce
Russell Berman
Vann R. Newkirk II
Uri Friedman
Alvin Melathe


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
49

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
http://theatlantic.com/feed/best-of/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://theatlantic.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://theatlantic.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.01 seconds - 7,007.30 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.01 s 0.08 s 0.07 s 0.02 s 5.61 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
70 Kb (70,073 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
70 Kb (70,073 bytes) 8 Kb (7,841 bytes) 62 Kb (62,232 bytes) 12.60 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.theatlantic.com/ and http://theatlantic.com are resolved to the same url :https://www.theatlantic.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
294 8 302


Too many links (302), it may be considered as spam!

Internal Links (link to pages within this domain) - 294
URL Anchor Text
http://theatlantic.com/#main-contentSkip to content
http://theatlantic.com/
https://accounts.theatlantic.com/login/Sign in
https://accounts.theatlantic.com/accounts/details/My Account
https://accounts.theatlantic.com/products/Subscribe
http://theatlantic.com/category/dear-therapist/Dear Therapist
http://theatlantic.com/free-daily-crossword-puzzle/Crossword Puzzle
https://accounts.theatlantic.com/Manage Subscription
https://www.theatlantic.com/most-popular/Popular
https://www.theatlantic.com/latest/Latest
https://www.theatlantic.com/politics/Politics
https://www.theatlantic.com/ideas/Ideas
https://www.theatlantic.com/photo/Photo
https://www.theatlantic.com/science/Science
https://www.theatlantic.com/culture/Culture
https://www.theatlantic.com/podcasts/Podcasts
https://www.theatlantic.com/health/Health
https://www.theatlantic.com/education/Education
https://www.theatlantic.com/video/Video
https://www.theatlantic.com/technology/Technology
https://www.theatlantic.com/family/Family
https://www.theatlantic.com/projects/Projects
https://www.theatlantic.com/business/Business
https://www.theatlantic.com/international/Global
https://www.theatlantic.com/events/Events
https://www.theatlantic.com/books/Books
https://www.theatlantic.com/category/fiction/Fiction
https://www.theatlantic.com/follow-the-atlantic/Newsletters
https://www.theatlantic.com/free-daily-crossword-puzzle/Play Crossword
https://www.theatlantic.com/magazine/
https://www.theatlantic.com/magazine/Latest Issue
https://www.theatlantic.com/magazine/backissues/Past Issues
https://accounts.theatlantic.com/products/giftGive a Gift
http://theatlantic.com/category/dear-therapist/Dear Therapist
http://theatlantic.com/free-daily-crossword-puzzle/Crossword Puzzle
https://accounts.theatlantic.com/Manage Subscription
http://theatlantic.com/most-popular/Popular
http://theatlantic.com/latest/Latest
http://theatlantic.com/
http://theatlantic.com/
https://accounts.theatlantic.com/login/Sign In
https://accounts.theatlantic.com/accounts/details/My Account
https://www.theatlantic.com/subscribe/navbar/Subscribe
https://www.theatlantic.com/...e/2020/03/stayed-germany/608980/
https://www.theatlantic.com/...e/2020/03/stayed-germany/608980/For the First Time, I’m Doubti...
https://www.theatlantic.com/author/yascha-mounk/Yascha Mounk
https://www.theatlantic.com/...n-xi-victory-coronavirus/608977/The Problem With China’s Victo...
https://www.theatlantic.com/author/kathy-gilsinan/Kathy Gilsinan
https://www.theatlantic.com/...n-xi-victory-coronavirus/608977/
https://www.theatlantic.com/...-shutdown-affects-actors/608809/Even the Most Versatile Actors...
https://www.theatlantic.com/author/shirley-li/Shirley Li
https://www.theatlantic.com/...-shutdown-affects-actors/608809/
https://www.theatlantic.com/...ees-coronavirus-covid-19/608920/‘We Are Like Sitting Ducks’
https://www.theatlantic.com/author/jeremy-raff/Jeremy Raff
https://www.theatlantic.com/...ees-coronavirus-covid-19/608920/
https://www.theatlantic.com/...8854/coronavirus-hospital-italy/Video: A Disturbing Look Insid...
https://www.theatlantic.com/author/emily-buder/Emily Buder
https://www.theatlantic.com/...8854/coronavirus-hospital-italy/
https://www.theatlantic.com/...an-hospitals-ration-care/609004/
https://www.theatlantic.com/...an-hospitals-ration-care/609004/The Curve Is Not Flat Enough
https://www.theatlantic.com/author/james-hamblin/James Hamblin
https://www.theatlantic.com/...dential-emergency-powers/576418/
https://www.theatlantic.com/...dential-emergency-powers/576418/The Alarming Scope of the Pres...
https://www.theatlantic.com/author/elizabeth-goitein/Elizabeth Goitein
https://www.theatlantic.com/...-helping-the-coronavirus/608905/Ageism Is Making the Pandemic ...
https://www.theatlantic.com/author/louise-aronson/Louise Aronson
https://www.theatlantic.com/...-helping-the-coronavirus/608905/
https://www.theatlantic.com/...is-political-opportunity/608818/What Do Progressives Do Now?
https://www.theatlantic.com/author/elaine-godfrey/Elaine Godfrey
https://www.theatlantic.com/...is-political-opportunity/608818/
https://www.theatlantic.com/...ina-exactly-wrong-answer/608911/Trump’s Break With China Has D...
https://www.theatlantic.com/author/peter-beinart/Peter Beinart
https://www.theatlantic.com/...ina-exactly-wrong-answer/608911/
https://www.theatlantic.com/...ing-exposure-in-congress/609001/The Ticket: Risking Exposure i...
https://www.theatlantic.com/author/kevin-townsend/Kevin Townsend
https://www.theatlantic.com/...ing-exposure-in-congress/609001/
https://www.theatlantic.com/...to-judicial-independence/608971/
https://www.theatlantic.com/...to-judicial-independence/608971/Delaware’s Weird—and Constitut...
https://www.theatlantic.com/author/garrett-epps/Garrett Epps
https://www.theatlantic.com/...e-household-has-covid-19/608902/My Whole Household Has COVID-1...
https://www.theatlantic.com/author/deborah-copaken/Deborah Copaken
https://www.theatlantic.com/...e-household-has-covid-19/608902/
https://www.theatlantic.com/...g-kong-china-coronavirus/608932/Get Used to It: This Lockdown ...
https://www.theatlantic.com/author/timothy-mclaughlin/Timothy McLaughlin
https://www.theatlantic.com/...g-kong-china-coronavirus/608932/
https://www.theatlantic.com/...ronavirus-new-york-cuomo/608947/Cuomo and de Blasio: A Tale of...
https://www.theatlantic.com/author/russell-berman/Russell Berman
https://www.theatlantic.com/...ronavirus-new-york-cuomo/608947/
http://theatlantic.com/latest/Latest
http://theatlantic.com/latest/See all
https://www.theatlantic.com/...blood-covid-19-survivors/609007/
https://www.theatlantic.com/...blood-covid-19-survivors/609007/America Needs Plasma From COVI...
https://www.theatlantic.com/author/sarah-zhang/Sarah Zhang
https://www.theatlantic.com/...ing-exposure-in-congress/609001/
https://www.theatlantic.com/...ing-exposure-in-congress/609001/The Ticket: Risking Exposure i...
https://www.theatlantic.com/author/kevin-townsend/Kevin Townsend
https://www.theatlantic.com/...an-hospitals-ration-care/609004/
https://www.theatlantic.com/...an-hospitals-ration-care/609004/The Curve Is Not Flat Enough
https://www.theatlantic.com/author/james-hamblin/James Hamblin
https://www.theatlantic.com/...n-xi-victory-coronavirus/608977/
...

External Links (link to pages on other websites) - 8
URL Anchor Text
http://theatlanticfestival.splashthat.com
http://theatlanticfestival.splashthat.comThe Atlantic Festival
https://www.facebook.com/TheAtlantic
https://www.instagram.com/theatlantic
https://www.youtube.com/user/TheAtlantic
https://twitter.com/TheAtlantic
https://www.linkedin.com/company/the-atlantic
https://flipboard.com/@theatlantic

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
63 30 33


33 images do not have Alt values.

Image URL - 63
URL ALT Text
https://cdn.theatlantic.com/assets/media/files/nav-crossword.pngcrossword promo
https://cdn.theatlantic.com/...mt/2020/03/GettyImages_1207621871_toned/original.jpgA large monitor shows an image...
https://cdn.theatlantic.com/...media/img/mt/2020/03/ActorsinQuarantine/original.gif
https://cdn.theatlantic.com/...6/media/img/mt/2020/03/Image_from_iOS-1/original.jpg
https://cdn.theatlantic.com/...img/2020/03/Italy_Coronavirus_Hospitals/original.jpg
https://cdn.theatlantic.com/...a/img/mt/2020/03/GettyImages_1208262140/original.jpgDoctors treat COVID-19 patient...
https://cdn.theatlantic.com/...12/WEL_Goitein_EmergencyOpener_centered/original.jpg
https://cdn.theatlantic.com/...media/img/mt/2020/03/Atlantic_ageism_v2/original.png
https://cdn.theatlantic.com/...t/2020/03/0320_Godfrey_Martin_BidenLeft/original.jpg
https://cdn.theatlantic.com/...tone_Atlantic_BreakingWithChina_FINAL_1/original.jpg
https://cdn.theatlantic.com/...2532/86x86/media/img/mt/2020/03/RTSJZ1W/original.jpgGrace Meng
https://cdn.theatlantic.com/...dia/img/mt/2020/03/DelawareIndependence/original.jpgAn illustration of a scale bal...
https://cdn.theatlantic.com/...169/86x86/media/img/mt/2020/03/Copaken1/original.jpgA photo of a framed family pho...
https://cdn.theatlantic.com/...a/img/mt/2020/03/GettyImages_1199945432/original.jpgAn official wearing protective...
https://cdn.theatlantic.com/...6x86/media/img/mt/2020/03/GoodCopBadCop/original.jpg
https://cdn.theatlantic.com/...img/mt/2020/03/Atlantic_blood_plasma_v3/original.pngOutreached hands against a yel...
https://cdn.theatlantic.com/...32/250x250/media/img/mt/2020/03/RTSJZ1W/original.jpgGrace Meng
https://cdn.theatlantic.com/...a/img/mt/2020/03/GettyImages_1208262140/original.jpgAn intensive-care unit for COV...
https://cdn.theatlantic.com/...mt/2020/03/GettyImages_1207621871_toned/original.jpgA large monitor shows an image...
https://cdn.theatlantic.com/...media/img/mt/2020/03/ActorsinQuarantine/original.gif
https://cdn.theatlantic.com/.../img/mt/2020/03/AP_20082608662272_toned/original.jpgAngela Merkel
https://cdn.theatlantic.com/...tone_Atlantic_BreakingWithChina_FINAL_1/original.jpg
https://cdn.theatlantic.com/...dia/img/mt/2020/03/DelawareIndependence/original.jpgAn illustration of a scale bal...
https://cdn.theatlantic.com/...media/img/mt/2020/03/Atlantic_ageism_v2/original.png
https://cdn.theatlantic.com/...0/media/img/mt/2020/03/Image_from_iOS-1/original.jpg
https://cdn.theatlantic.com/...t/2020/03/0320_Godfrey_Martin_BidenLeft/original.jpg
https://cdn.theatlantic.com/...a/img/mt/2020/03/GettyImages_1199945432/original.jpgAn official wearing protective...
https://cdn.theatlantic.com/...t/2020/03/Atlantic_newsletter_covid_1-6/original.png
https://cdn.theatlantic.com/...x250/media/img/mt/2020/03/GoodCopBadCop/original.jpg
https://cdn.theatlantic.com/.../2020/03/0320_Baumann_Martin_NewOrleans/original.png
https://cdn.theatlantic.com/...g/mt/2020/03/0320_Yara_Martin_Bolsonaro/original.jpgPresident Bolsonaro is picture...
https://cdn.theatlantic.com/...44x2984/250x250/media/img/mt/2020/03/cr/original.jpgItalian health-care profession...
https://cdn.theatlantic.com/...x250/media/img/mt/2020/03/Copaken1_edit/original.jpgA photo of a framed family pho...
https://cdn.theatlantic.com/...mg/mt/2020/03/Will_2_Trillion_Be_Enough/original.jpg
https://cdn.theatlantic.com/...x250/media/img/mt/2020/03/h_10.03501524/original.jpgBoris Johnson, backlit by yell...
https://cdn.theatlantic.com/...ents/2019/12/TAF_9_24_Main_Program_0046/original.jpg
https://cdn.theatlantic.com/...30/media/img/mt/2020/03/coronaPrepFinal/original.jpg
https://cdn.theatlantic.com/...0/media/img/mt/2020/03/h_00000221316486/original.jpgA woman lounges in the window ...
https://cdn.theatlantic.com/...mg/mt/2020/03/GettyImages_1189517812_bw/original.jpgDonald Trump
https://cdn.theatlantic.com/...9/210x130/media/img/mt/2020/03/3M5A9204/original.jpgFred Milgrim, pictured here ho...
https://cdn.theatlantic.com/...210x130/media/img/mt/2020/03/IndiaCOVID/original.jpgThe Indian flag with an image ...
https://cdn.theatlantic.com/...x130/media/img/mt/2020/03/Copaken1_edit/original.jpgA photo of a framed family pho...
https://cdn.theatlantic.com/...a/img/mt/2020/03/GettyImages_1206179707/original.jpg
https://cdn.theatlantic.com/...a/img/mt/2020/03/GettyImages_1199945432/original.jpgAn official wearing protective...
https://cdn.theatlantic.com/...0x130/media/img/mt/2020/03/COF20001_049/original.jpgDoctors in Emilia Romagna
https://cdn.theatlantic.com/...a/img/mt/2020/03/GettyImages_1208262140/original.jpgAn intensive-care unit for COV...
https://cdn.theatlantic.com/...lantic/img/homepage/crossword_promo.7ca11b824eaa.pngThe Atlantic Crosswod Promo
https://cdn.theatlantic.com/...1x2606/144x147/media/None/IMG_9300_copy/original.jpg
https://cdn.theatlantic.com/...edia/None/Jim_headshot_black_and_white2/original.jpg
https://cdn.theatlantic.com/...0:4283x3194/144x144/media/None/DSC07459/original.jpg
https://cdn.theatlantic.com/...x3456/144x144/media/None/Kathy_Gilsinan/original.jpg
https://cdn.theatlantic.com/.../filters:format(png)/media/None/beinart/original.png
https://cdn.theatlantic.com/...20x0:1500x1080/144x144/media/None/jraff/original.jpg
https://cdn.theatlantic.com/...15x2716/144x144/media/None/IMG_9958_2-1/original.jpg
https://cdn.theatlantic.com/...6g=/144x144/media/None/bio_pic_nyce_bw2/original.jpg
https://cdn.theatlantic.com/...UDJv_plM=/144x144/media/None/original_1/original.jpg
https://cdn.theatlantic.com/...CRUc9q1LX0=/144x144/media/None/img_5236/original.jpg
https://cdn.theatlantic.com/...95x2833/144x144/media/None/Uri_Friedman/original.jpg
https://cdn.theatlantic.com/...24x3226/144x144/media/None/AlvinMelathe/original.jpg
https://cdn.theatlantic.com/...tic/img/floodlines/FloodlinesSquare.9c6d1409bdc1.jpgFloodlines cover art
https://cdn.theatlantic.com/.../2020/01/Atlantic_ticket_logo_3000x3000/original.pngPodcast cover art
https://cdn.theatlantic.com/...podcasts/series/2020/03/Social_Distance/original.jpgPodcast cover art
https://atlanticmedia.122.2o7.net/b/ss/atlanticprod/1/H.22--NS/0


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 1 4


You have 3 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://cdn.theatlantic.com/...frontend/dist/theatlantic/css/no-js.963e4e1f09fa.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
10 2 12


You have 10 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://cdn.theatlantic.com/...rontend/dist/theatlantic/js/polyfill.8a1a407318b2.js
https://cdn.theatlantic.com/...atic/b/frontend/jspm_packages/system.822e0a71e40b.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.theatlantic.com/...-going-away-anytime-soon/608995/


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
1,134
Excellent! You do have a lot of root domains (1,134) linked to your site theatlantic.com.

1,134
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,532
  Facebook Shares 4,779
  Facebook Comments 2,400
  Tweets 16
  LinkedIn 296

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/TheAtlantic
Twitter Accounthttps://twitter.com/TheAtlantic
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theatlantic.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,569th most visited website in the world.
311th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (21 - turnitin.com, vogue.co.jp, todaystmj4.com, news8000.com, krdo.com, gardenersworld.com, ksby.com, ktvn.com, kswo.com, kten.com, krtv.com, wjbf.com, wowktv.com, webtoonlive.com, roamendola.com, thesaurus.com, raiders.com.au, rugbyheaven.com.au, wsiltv.com, kasa.com, myfoxyakima.com) hosted on the same server as theatlantic.com (ip : 151.101.202.133).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.202.133) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 227 days old ( 1st registered on : 1995-08-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
6 years, 136 days from today ( expires on : 2026-08-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
theatlantic.com ( 15 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-08-15 1995-08-15 2026-08-13
24 years, 227 days old 24 years, 227 days ago 6 years, 136 days from today
24 years, 227 days old


Domain Name Servers used by theatlantic.com
DNS Name IP Address
edns2.ultradns.biz204.74.67.2
edns2.ultradns.com204.74.66.2
edns2.ultradns.net204.74.110.2
edns2.ultradns.org204.74.111.2


You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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