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Excellent Practice30
Improvement Could be Made10
Critical Issues to Attend9
Oct 15, 2019 10:50 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Move the 84 inline css components to an external style sheet file.
  • Configure the server so that your site with or without 'www' (http://www.theconversation.com, http://theconversation.com) are resolved to the same URL.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     27
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Detailed Reviews

Related Category
Most related categories of this website.

careers   courses   dog   library   media   people   science   video  

Title
The Conversation: In-depth analysis, research, news and ideas from leading academics and researchers.

Words count: 15    Unique Words: 14    Length: 101 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to the latest developments and discoveries from the university and research sector.

Words count: 34    Length: 233 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Conversation: In-depth analysis, research, news and ... www.theconversation.com/
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

california  catholic  college  conversation  cross  debates  donate  expert  eye  fires  florida  flu  health  ideas  light  newsletter  nobel  october  partners  people  photo  police  politics  power  president  prize  register  rise  schools  science  september  shot  shutterstock  sleep  syria  technology  terms  university  vote  years 

Top 20 Keywords
Total Terms Count: 2,047

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
university 37 1.81%
people 15 0.73%
october 12 0.59%
photo 11 0.54%
conversation 11 0.54%
shutterstock 10 0.49%
september 10 0.49%
nobel 9 0.44%
florida 8 0.39%
prize 7 0.34%
light 7 0.34%
partners 7 0.34%
flu 7 0.34%
schools 7 0.34%
cross 6 0.29%
college 6 0.29%
syria 6 0.29%
health 6 0.29%
eye 5 0.24%
power 5 0.24%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0421500100013421123

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(42)
Sanctuaries protecting gun rights and the unborn challenge the legitimacy and role of federal law
Presidential ‘debates’ aren’t debates at all – they’re joint press conferences
If impeachment comes to the Senate – 5 questions answered
How the US census kickstarted America’s computing industry
Quantum dots that light up TVs could be used for brain research
Why we need to treat wildfire as a public health issue in California
Blind people have increased opportunities, but employers’ perceptions are still a barrier
Why ‘woke’ NBA is struggling to balance its values with Chinese expansion
Cash or credit monitoring? Choice leads to more just — and cheaper — legal settlements
Why more places are abandoning Columbus Day in favor of Indigenous Peoples Day
How Columbus, of all people, became a national symbol
Abiy Ahmed has won the Nobel Peace Prize: but big challenges still await Ethiopia
How to know which impeachment polls to believe – and which to skip
Curious Kids: How does a curveball curve?
Kurds targeted in Turkish attack include thousands of female fighters who battled Islamic State
Voters often parrot the party line, even when polls suggest otherwise
Why Barack Obama was particularly unsuited to live up to the ideals of the Nobel Peace Prize
Lithium ion Nobel Prize shows how individual brainstorms add up to world-transforming innovations
Turkish attack on Syria endangers a remarkable democratic experiment by the Kurds
Blue light isn’t the main source of eye fatigue and sleep loss – it’s your computer
US will send migrants to El Salvador, a country that can’t protect its own people
Why don’t more women win science Nobels?
Why ending the secrecy of ‘confession’ is so controversial for the Catholic Church
Income-based repayment becoming a costly solution to student loan debt
Panama celebrates its black Christ, part of protest against colonialism and slavery
Could helmetless tackling training reduce football head injuries?
Fundamentalism turns 100, a landmark for the Christian Right
On Yom Kippur, remembering Mosul’s rich and diverse past
Yom Kippur: A time for feasting as well as fasting
Hurricane Michael recovery efforts point to the power of local generosity after overlooked disasters
6 ways to establish a productive homework routine
Discovery of how cells sense oxygen levels earns Nobel Prize
Arrests of 6-year-olds shows the perils of putting police in primary schools
Why the flu shot cannot give you the flu (and why you should get one now)
Rising seas threaten hundreds of Native American heritage sites along Florida’s Gulf Coast
Beautiful people don’t always win in the workplace
Curious Kids: Why do old people hate new music?
Could climate change fuel the rise of right-wing nationalism?
Why are private prisons controversial? 3 questions answered
The history of the cross and its many meanings over the centuries
Your voting habits may depend on when you registered to vote
How fires weaken Amazon rainforests’ ability to bounce back

<H3>

(15)
Editions
Sections
Search
Services
Information
Follow Topics
News from The Conversation
Daily and weekly newsletters
Research and Expert Database
Editor's Picks
Most Read past week
Pitch an idea
Our Audience
Want to Write?
Make a Donation
<H6>
(10)
Funding Partners
Founding Partners
Members
Strategic Partners
Technology Partners
Media Partners
Community
Company
Stay informed and subscribe to our free daily newsletter and get the latest analysis and commentary directly in your inbox.
Follow us on social media
<I> (13)
<EM> (42)Wesleyan University
Vanderbilt University
Rochester Institute of Technology
Prince George's Community College
University of Washington
University of California, Division of Agriculture and Natural Resources
University of California, Santa Barbara
Mississippi State University
Mississippi State University
University of Pennsylvania
Swiss Federal Institute of Technology Zurich
University of North Carolina at Chapel Hill
University of Florida
University of Pretoria
University of Michigan
The Ohio State University
University of Central Florida
Case Western Reserve University
The Conversation
Colorado State University
University of California, Los Angeles
The Ohio State University
Emerson College
Arizona State University
College of the Holy Cross
Seton Hall University
Boston College
University of Massachusetts Lowell
University of Florida
Purdue University
Florida State University
Florida State University
University of Dayton
Knox College
University of North Carolina at Chapel Hill
University of Maryland
University of Wisconsin-Madison
College of the Holy Cross
University of North Florida
University of Florida
Indiana University
Wageningen University
<STRONG> (1)Popular:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
44.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://theconversation.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://theconversation.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 445.63 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.73 s 0.04 s 0.04 s 0.01 s 3.21 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
40 Kb (40,107 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
40 Kb (40,107 bytes) 16 Kb (15,955 bytes) 24 Kb (24,152 bytes) 66.06 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
84 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
the websites http://www.theconversation.com and http://theconversation.com DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://donate.theconversation.c...m&utm_medium=website&utm_campaign=mobile-sidebar
https://theconversation.com/us/n...c&utm_campaign=newsletter&utm_content=homepageus
https://donate.theconversation.c...tm_medium=website&utm_campaign=homepage_side_bar
https://donate.theconversation.c...ation.com&utm_medium=website&utm_campaign=footer


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://donate.theconversation.c...&utm_campaign=mobile-sidebar
https://theconversation.com/sign_up
http://theconversation.com/sign_in
https://cdn.theconversation.com/...-lumina-foundation-grant.pdf
https://theconversation.com/us/n...etter&utm_content=homepageus
https://donate.theconversation.c...m_campaign=homepage_side_bar
https://donate.theconversation.c...=website&utm_campaign=footer


You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
296 7 303


Too many links (303), it may be considered as spam!

Internal Links (link to pages within this domain) - 296
URL Anchor Text
http://theconversation.com/usHome
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth + Medicine
http://theconversation.com/us/politicsPolitics + Society
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/us/espanolEn Español
http://theconversation.com/us/newslettersNewsletter
http://theconversation.com/us/who-we-areWho we are
http://theconversation.com/us/charterOur charter
http://theconversation.com/us/teamOur team
http://theconversation.com/us/partnersPartners and funders
http://theconversation.com/us/republishing-guidelinesRepublishing guidelines
http://theconversation.com/us/contact-usContact us
https://donate.theconversation.c...&utm_campaign=mobile-sidebarDonate
http://theconversation.com/us/friendsFriends of The Conversation
http://theconversation.com/us/privacy-policyPrivacy policy
http://theconversation.com/us/terms-and-conditionsTerms and conditions
http://theconversation.com/us/correctionsCorrections
http://theconversation.com/us
http://theconversation.com/us
http://theconversation.com/usAvailable editions
http://theconversation.com/africaAfrica
http://theconversation.com/auAustralia
http://theconversation.com/caCanada
http://theconversation.com/ca-frCanada (français)
http://theconversation.com/esen Español
http://theconversation.com/frFrance
http://theconversation.com/globalGlobal Perspectives
http://theconversation.com/idIndonesia
http://theconversation.com/nzNew Zealand
http://theconversation.com/ukUnited Kingdom
http://theconversation.com/become-an-authorBecome an author
https://theconversation.com/sign_upSign up as a reader
http://theconversation.com/sign_inSign in
http://theconversation.com/us/newslettersGet newsletter
http://theconversation.com/us/feeds
http://theconversation.com/us
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth + Medicine
http://theconversation.com/us/politicsPolitics + Society
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/us/topicsFollow Topics
http://theconversation.com/us/topics/scientists-at-work-8538Scientists at work
http://theconversation.com/us/topics/immigration-411Immigration
http://theconversation.com/us/topics/tariffs-14777Tariffs
http://theconversation.com/us/topics/us-history-11320US history
http://theconversation.com/us/to...s/trump-administration-33294Trump administration
http://theconversation.com/us/to...cs/us-higher-education-10005US higher education
http://theconversation.com/sanct...d-role-of-federal-law-122988
http://theconversation.com/sanct...d-role-of-federal-law-122988Sanctuaries protecting gun rig...
https://theconversation.com/profiles/john-e-finn-706032John E. Finn
http://theconversation.com/presi...int-press-conferences-125202
http://theconversation.com/presi...int-press-conferences-125202Presidential ‘debates’ aren’t ...
https://theconversation.com/profiles/john-p-koch-823427John P. Koch
http://theconversation.com/if-im...-5-questions-answered-124632
http://theconversation.com/if-im...-5-questions-answered-124632If impeachment comes to the Se...
https://theconversation.com/profiles/sarah-burns-850156Sarah Burns
http://theconversation.com/how-t...as-computing-industry-122303
http://theconversation.com/how-t...as-computing-industry-122303How the US census kickstarted ...
https://theconversation.com/prof...david-lindsay-roberts-811147David Lindsay Roberts
http://theconversation.com/quant...ed-for-brain-research-123743
http://theconversation.com/quant...ed-for-brain-research-123743Quantum dots that light up TVs...
https://theconversation.com/profiles/mengying-zhang-809423Mengying Zhang
http://theconversation.com/why-w...h-issue-in-california-125199
http://theconversation.com/why-w...h-issue-in-california-125199Why we need to treat wildfire ...
https://theconversation.com/profiles/faith-kearns-166290Faith Kearns
https://theconversation.com/profiles/max-moritz-416859Max Moritz
http://theconversation.com/blind...s-are-still-a-barrier-124977
http://theconversation.com/blind...s-are-still-a-barrier-124977Blind people have increased op...
https://theconversation.com/prof...les/michele-mcdonnall-567780Michele McDonnall
https://theconversation.com/profiles/jennifer-l-cmar-855174Jennifer L. Cmar
http://theconversation.com/why-w...ith-chinese-expansion-125286
http://theconversation.com/why-w...ith-chinese-expansion-125286Why ‘woke’ NBA is struggling t...
https://theconversation.com/prof...mary-hunter-mcdonnell-861175Mary-Hunter McDonnell
http://theconversation.com/cash-...per-legal-settlements-123556
http://theconversation.com/cash-...per-legal-settlements-123556Cash or credit monitoring? Cho...
https://theconversation.com/profiles/nathan-atkinson-788245Nathan Atkinson
http://theconversation.com/why-m...ndigenous-peoples-day-124481
http://theconversation.com/why-m...ndigenous-peoples-day-124481Why more places are abandoning...
https://theconversation.com/prof...malinda-maynor-lowery-520657Malinda Maynor Lowery
http://theconversation.com/how-c...came-a-national-symbol-85214
http://theconversation.com/how-c...came-a-national-symbol-85214How Columbus, of all people, b...
https://theconversation.com/prof...illiam-francis-keegan-305477William Francis Keegan
http://theconversation.com/abiy-...-still-await-ethiopia-125160
http://theconversation.com/abiy-...-still-await-ethiopia-125160Abiy Ahmed has won the Nobel P...
https://theconversation.com/profiles/mohammed-girma-480174Mohammed Girma
http://theconversation.com/how-t...eve-and-which-to-skip-124541
http://theconversation.com/how-t...eve-and-which-to-skip-124541How to know which impeachment ...
https://theconversation.com/profiles/michael-traugott-550838Michael Traugott
http://theconversation.com/curio...oes-a-curveball-curve-108568
http://theconversation.com/curio...oes-a-curveball-curve-108568Curious Kids: How does a curve...
https://theconversation.com/profiles/jim-gregory-856121Jim Gregory
...

External Links (link to pages on other websites) - 7
URL Anchor Text
http://google.com/newsstand/s/CBIwr8WNoC4Read on Play Newsstand
https://apple.news/TwTJF4g8lTJGKVT-OWib5TwRead on Apple News
https://flipboard.com/@ConversationUSRead on Flipboard
https://facebook.com/theConversationUS
https://twitter.com/ConversationUS
https://facebook.com/theConversationUS
https://twitter.com/ConversationUS

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
5 4 1


1 images do not have Alt values.

Image URL - 5
URL ALT Text
https://cdn.theconversation.com/...gos/logo-en-5109a385bbe693ae7b6b3503e13f5355.svgThe Conversation
https://cdn.theconversation.com/...gos/logo-en-5109a385bbe693ae7b6b3503e13f5355.svgThe Conversation
https://images.theconversation.c...g?ixlib=rb-1.1.0&q=45&auto=format&w=668&fit=clipNews from The Conversation
https://images.theconversation.c...g?ixlib=rb-1.1.0&q=45&auto=format&w=668&fit=clipDaily and weekly newsletters
https://cdn.theconversation.com/.../tc/spinner-9643e2633c59d728d78b58f465f2fb9c.gif


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 4 4


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://cdn.theconversation.com/...ic/tc/webpacked-application-60ac82eb857a4657.cssstylesheet
https://cdn.theconversation.com/static/tc/webpacked-core-c42aa3dc5e37076e.cssstylesheet
https://cdn.theconversation.com/...atic/tc/webpacked-secondary-6104c94821990835.cssstylesheet
https://cdn.theconversation.com/static/tc/webpacked-print-7ae2f7e043110e30.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
8 3 11


You have 8 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://cdn.theconversation.com/static/tc/vendor-592b5bd173d9c8018026.js
https://cdn.theconversation.com/static/tc/application-543f4b5038a2c4d94c3a.js
https://cdn.theconversation.com/static/tc/runtime-b62ec7cc9ab45d9d400d.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://theconversation.com/us/newslettersNewsletter
http://google.com/newsstand/s/CBIwr8WNoC4Read on Play Newsstand


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-21436757-1 Excellent! the website implements Google Analytics.

Links From Root Domains
273
Excellent! You do have a lot of root domains (273) linked to your site theconversation.com.

273
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/theConversationUS
Twitter Accounthttps://twitter.com/ConversationUS
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theconversation.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,587th most visited website in the world.
2,113th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain theconversation.com is the only one hosted on the server (ip : 151.101.66.110).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.66.110) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
16 years, 141 days old ( 1st registered on : 2003-05-29 )

excellent, the domain age is old enough.

Domain Expires
0 years, 224 days from today ( expires on : 2020-05-29 )

domain is expiring in less than a year.

Domain Info
theconversation.com ( 19 characters )

Domain Registrar : eNom, LLC

Domain Created On Last Modified On Expires On
2003-05-29 2017-03-30 2020-05-29
16 years, 141 days old 2 years, 200 days ago 0 years, 224 days from today
16 years, 141 days old


Domain Name Servers used by theconversation.com
DNS Name IP Address
ns1.dnsimple.com162.159.24.4
ns1.dnsunlimited.com45.79.220.61
ns2.dnsimple.com162.159.25.4
ns3.dnsimple.com162.159.26.4
ns4.dnsimple.com162.159.27.4
ns5.dnsunlimited.com178.79.148.169


Domain is going to expire in less than a year time (0 years, 224 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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