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theroot.com favicon theroot.com

Excellent Practice31
Improvement Could be Made12
Critical Issues to Attend8
Oct 13, 2019 09:12 AM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 17 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     42
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Detailed Reviews

Related Category
Most related categories of this website.

culture   family   festival   forum   movies   politics   stories   television  

Title
The Root | Black News, Opinions, Politics and Culture.

Words count: 9    Unique Words: 9    Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Black News, Opinions, Politics and Culture.

Words count: 6    Length: 43 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Root | Black News, Opinions, Politics and Culture. www.theroot.com/
Black News, Opinions, Politics and Culture.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
The Root

Words count: 2    Length: 8 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:100% (1/1)
the root 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

angelica  author’s  black  bookdara  brothasthe  burn  college  culture  definition  discussion  glow  harriotlgbtqpose  indya  inventoryblack  kids  latestthe  latinx  legal  liar  loitering  mailbag  michael  moore  news  opinions  place  politics  public  root  root's  ross  sharif'like  sharifthe  slam  smart  stars  stupid  upthe  videovery  white 

Top 20 Keywords
Total Terms Count: 129

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
black 3 2.33%
news 3 2.33%
opinions 3 2.33%
politics 3 2.33%
culture 3 2.33%
root 3 2.33%
place 3 2.33%
burn 2 1.55%
loitering 2 1.55%
legal 2 1.55%
public 2 1.55%
definition 2 1.55%
glow 1 0.78%
bookdara 1 0.78%
inventoryblack 1 0.78%
latestthe 1 0.78%
videovery 1 0.78%
smart 1 0.78%
brothasthe 1 0.78%
discussion 1 0.78%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
262100300471255

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(26)
Sophia Chang and The Root's Danielle Belton on Race, Hip-Hop, Friendship and Being The Baddest Bitch in the Room
‘Hyde’s Days Are Numbered’: Reps. Pressley, Lee, and AOC Vow to Repeal Law That Restricts Abortions for Low-Income Women
Bish I Be Running, Week 5: No Pain, No Gain?
Texas Police Officer Shoots and Kills Black Woman in Her Own Home
Nobody Is Buying Dallas PD’s Bullshit Story About Joshua Brown’s Death
An Open Letter to the White Couple Who Wrote a Penn State Football Player About His 'Awful' and 'Disgusting' Hair
New G.O.A.T.: Simone Biles Makes History Winning 25th World Championship Medal
Sunday's Best Deals: mophie Power Bank, Tatcha Sale, Weighted Blankets, and More
Texas Police Officer Shoots and Kills Black Woman in Her Own Home
Riots Break Out In Haiti Following Mysterious Murder of Journalist Amid Anti-Government Protests
Dangerous Minds 2019: White High School Students Exposed for Wanting to ‘Kill Black Babies’ in Group Chat
Allegedly Dressed as Black Mafia Family Kingpin Big Meech, Republican South Carolina Sheriff Candidate Admits to Blackface
Saturday's Best Deals: Woot Gaming Sale, Sealy Mattresses, ANC Headphones, and More
White College Kids Get So Burned Up by a Latinx Author’s Discussion of White Privilege, They Burn Her Book
Pose Stars Indya Moore and Angelica Ross Slam CNN’s Chris Cuomo for Pronoun ‘Joke’ During an LGBTQ Town Hall
Ex US Ambassador to Ukraine Tells House Impeachment Investigators Trump Dumped Her Based on ‘False Claims’
I Actually Look Forward to Washing My Face With Then I Met You's Cleansing Duo
'Like a Prisoner in My Own Home': Black NJ Family Says They Were Arrested for 'Loitering' in Their Own Front Yard
'I Have Not Had One Regret': Oprah Reveals Her 'Aha!' Moment About Marriage and Kids
Fix Up Your Home For Fall With Wayfair's October Clearance Sale
She Sparkles: Is 14-Year-Old Zahara Jolie-Pitt Destined to Be a Jewelry Designer?
A Black Trans Woman Interrupted CNN's Equality Town Hall But It Was Not a Protest
Queen of Our Kingdom: Regina King Is Killing Us Softly in Marie Claire's 'Ambition Issue'
How to Get Away With Murder
Take 15% Off at Crane & Canopy When You Spend $200 or More
Girls United: For the International Day of the Girl, Essence's Mentoring Initiative Grows Up

<H2>

(2)
You may also like
Popular from The Root

<H3>

(1)
Pose Stars Indya Moore and Angelica Ross Slam CNN’s Chris Cuomo for Pronoun ‘Joke’ During an LGBTQ Town Hall
<H6>
(3)
White College Kids Get So Burned Up by a Latinx Author’s Discussion of White Privilege, They Burn Her Book
The Root's Clapback Mailbag: Stupid or Liar?
'Like a Prisoner in My Own Home': Black NJ Family Says They Were Arrested for 'Loitering' in Their Own Front Yard
<I> (4)Pose
The Baddest Bitch in the Room
Pose
Girls United
<EM> (7)Pose
by definition
not public
Malefi
talent
Watchmen
<STRONG> (12)The Root
Danielle Belton & Sophia Chang
The Root
Anne Branigin
The Glow Up
Felice León
Popular
Monique Judge
Monique Judge
Michael Harriot
SWEET15


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
49.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.theroot.com/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://theroot.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://theroot.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.05 seconds - 2,787.48 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
19.91 s 0.15 s 0.14 s 0.04 s 11.15 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
139 Kb (139,374 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
139 Kb (139,374 bytes) 1 Kb (1,018 bytes) 138 Kb (138,356 bytes) 0.74 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
17 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.theroot.com/ and http://theroot.com are resolved to the same url :https://www.theroot.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://theroot.com/?startTime=1570822200005


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
150 91 241


Too many links (241), it may be considered as spam!

Internal Links (link to pages within this domain) - 150
URL Anchor Text
http://theroot.com/search
http://theroot.com/c/the-root-100The Root 100
https://www.theroot.com/videoVideo
https://verysmartbrothas.theroot.comVery Smart Brothas
https://theglowup.theroot.comThe Glow Up
https://thegrapevine.theroot.comThe Grapevine
http://theroot.com/c/politicsPolitics
http://theroot.com/c/cultureCulture
https://www.theroot.com/...ned-up-by-a-latinx-author-1838987906
https://www.theroot.com/...ned-up-by-a-latinx-author-1838987906White College Kids Get So Burn...
https://www.theroot.com/...ck-mailbag-stupid-or-liar-1838978225
https://www.theroot.com/...ck-mailbag-stupid-or-liar-1838978225The Root's Clapback Mailbag: S...
https://www.theroot.com/...elica-ross-slam-cnn-s-chr-1838986440
https://www.theroot.com/...elica-ross-slam-cnn-s-chr-1838986440Pose Stars Indya Moore and Ang...
https://www.theroot.com/...e-black-nj-family-says-th-1838980994
https://www.theroot.com/...e-black-nj-family-says-th-1838980994'Like a Prisoner in My Own Hom...
https://www.theroot.com/...nielle-belton-on-race-hip-1838634547
https://www.theroot.com/...s-ayanna-pressley-barbara-1838625764
https://theglowup.theroo...ng-week-5-no-pain-no-gain-1838460321
https://www.theroot.com/...nielle-belton-on-race-hip-1838634547The RootSophia Chang and The R...
https://www.theroot.com/...s-ayanna-pressley-barbara-1838625764The Root‘Hyde’s Days Are Numbe...
https://theglowup.theroo...ng-week-5-no-pain-no-gain-1838460321The Glow UpBish I Be Running, ...
https://www.theroot.com/...d-kills-black-woman-in-he-1839002398411930.3KTexas Police Officer ...
https://www.theroot.com/...ullshit-story-about-joshu-183891770812344225.4KNobody Is Buying Da...
https://www.theroot.com/...uple-who-wrote-a-penn-sta-18388833648391496.2KAn Open Letter to th...
https://www.theroot.com/c/sportsSports
https://www.theroot.com/...es-history-winning-25th-w-18390088391 hr ago
https://www.theroot.com/c/sportsSports
https://www.theroot.com/...es-history-winning-25th-w-18390088391 hr ago
https://www.theroot.com/...es-history-winning-25th-w-1839008839
https://www.theroot.com/c/sportsSports
https://www.theroot.com/...es-history-winning-25th-w-1839008839New G.O.A.T.: Simone Biles Mak...
https://www.theroot.com/...y-winning-25th-w-1839008839/#replies
https://www.theroot.com/c/police-brutalityPolice Brutality
https://www.theroot.com/...d-kills-black-woman-in-he-183900239810/12/19
https://www.theroot.com/c/police-brutalityPolice Brutality
https://www.theroot.com/...d-kills-black-woman-in-he-183900239810/12/19
https://www.theroot.com/...d-kills-black-woman-in-he-1839002398
https://www.theroot.com/c/police-brutalityPolice Brutality
https://www.theroot.com/...d-kills-black-woman-in-he-1839002398Texas Police Officer Shoots an...
https://www.theroot.com/...lack-woman-in-he-1839002398/#replies119
https://www.theroot.com/c/internationalInternational
https://www.theroot.com/...wing-mysterious-murder-of-183899941310/12/19
https://www.theroot.com/c/internationalInternational
https://www.theroot.com/...wing-mysterious-murder-of-183899941310/12/19
https://www.theroot.com/...wing-mysterious-murder-of-1838999413
https://www.theroot.com/c/internationalInternational
https://www.theroot.com/...wing-mysterious-murder-of-1838999413Riots Break Out In Haiti Follo...
https://www.theroot.com/...erious-murder-of-1838999413/#replies22
https://www.theroot.com/c/educationEducation
https://www.theroot.com/...gh-school-students-expose-183899805610/12/19
https://www.theroot.com/c/educationEducation
https://www.theroot.com/...gh-school-students-expose-183899805610/12/19
https://www.theroot.com/...gh-school-students-expose-1838998056
https://www.theroot.com/c/educationEducation
https://www.theroot.com/...gh-school-students-expose-1838998056Dangerous Minds 2019: White Hi...
https://www.theroot.com/...-students-expose-1838998056/#replies30
https://www.theroot.com/c/race-mattersRace Matters
https://www.theroot.com/...ia-family-kingpin-big-mee-183899618510/12/19
https://www.theroot.com/c/race-mattersRace Matters
https://www.theroot.com/...ia-family-kingpin-big-mee-183899618510/12/19
https://www.theroot.com/...ia-family-kingpin-big-mee-1838996185
https://www.theroot.com/c/race-mattersRace Matters
https://www.theroot.com/...ia-family-kingpin-big-mee-1838996185Allegedly Dressed as Black Maf...
https://www.theroot.com/...-kingpin-big-mee-1838996185/#replies47
https://www.theroot.com/c/newsNews
https://www.theroot.com/...ned-up-by-a-latinx-author-183898790610/11/19
https://www.theroot.com/c/newsNews
https://www.theroot.com/...ned-up-by-a-latinx-author-183898790610/11/19
https://www.theroot.com/...ned-up-by-a-latinx-author-1838987906
https://www.theroot.com/c/newsNews
https://www.theroot.com/...ned-up-by-a-latinx-author-1838987906White College Kids Get So Burn...
https://www.theroot.com/...-a-latinx-author-1838987906/#replies98
https://www.theroot.com/c/lgbtqLGBTQ
https://www.theroot.com/...elica-ross-slam-cnn-s-chr-183898644010/11/19
https://www.theroot.com/c/lgbtqLGBTQ
https://www.theroot.com/...elica-ross-slam-cnn-s-chr-183898644010/11/19
https://www.theroot.com/...elica-ross-slam-cnn-s-chr-1838986440
https://www.theroot.com/c/lgbtqLGBTQ
https://www.theroot.com/...elica-ross-slam-cnn-s-chr-1838986440Pose Stars Indya Moore and Ang...
https://www.theroot.com/...s-slam-cnn-s-chr-1838986440/#replies38
https://www.theroot.com/c/politicsPolitics
https://www.theroot.com/...lls-house-impeachment-inv-183898455710/11/19
https://www.theroot.com/c/politicsPolitics
https://www.theroot.com/...lls-house-impeachment-inv-183898455710/11/19
https://www.theroot.com/...lls-house-impeachment-inv-1838984557
https://www.theroot.com/c/politicsPolitics
https://www.theroot.com/...lls-house-impeachment-inv-1838984557Ex US Ambassador to Ukraine Te...
https://www.theroot.com/...-impeachment-inv-1838984557/#replies30
https://www.theroot.com/c/newsNews
https://www.theroot.com/...e-black-nj-family-says-th-183898099410/11/19
https://www.theroot.com/c/newsNews
https://www.theroot.com/...e-black-nj-family-says-th-183898099410/11/19
https://www.theroot.com/...e-black-nj-family-says-th-1838980994
https://www.theroot.com/c/newsNews
https://www.theroot.com/...e-black-nj-family-says-th-1838980994'Like a Prisoner in My Own Hom...
https://www.theroot.com/...j-family-says-th-1838980994/#replies105
https://theglowup.theroot.comThe Glow Up
https://theglowup.theroot.com/c/family-mattersFamily Matters
https://theglowup.theroo...rah-reveals-her-aha-momen-183897987810/11/19
...

External Links (link to pages on other websites) - 91
URL Anchor Text
https://kinja.com/dnsnycDara Sharif
https://kinja.com/michaelharriotMichael Harriot
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https://kinjadeals.thein...ming-sale-sealy-mattresse-183898123410/12/19
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https://kinjadeals.theinventory.com/c/top-dealsBest Deals of the Day
https://kinjadeals.thein...ming-sale-sealy-mattresse-1838981234Saturday's Best Deals: Woot Ga...
https://kinja.com/tercius
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https://kinjadeals.thein...m-their-1836162738?rev=1570883738931Amazon men’s shirt sale
https://kinjadeals.thein...y-smart-1835493480?rev=1570883955027eufy smart doorbell
https://kinjadeals.thein...hington-1838993262?rev=1570879966875Washington Post digital subscr...
https://kinjadeals.thein...lub-today-1838994138?ks=nativestreamBeard Club box
https://kinja.com/dnsnyc
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https://theinventory.com...shing-my-face-with-then-i-183625403610/11/19
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https://theinventory.com...shing-my-face-with-then-i-1836254036
https://theinventory.com/c/clothing-and-lifestyleClothing and Lifestyle
https://theinventory.com...shing-my-face-with-then-i-1836254036I Actually Look Forward to Was...
https://kinja.com/chelseastone
https://kinja.com/chelseastoneChelsea Stone
https://theinventory.com...face-with-then-i-1836254036/#replies1
https://kinja.com/annebranigin
https://kinja.com/annebraniginAnne Branigin
https://kinja.com/maiyshakai
https://kinja.com/maiyshakaiMaiysha Kai
https://people.com/movie...nfrey-why-she-didnt-marry-have-kids/People
https://kinjadeals.thein...-wayfairs-september-clear-183824771010/11/19
https://kinjadeals.thein...-wayfairs-september-clear-183824771010/11/19
https://kinjadeals.thein...-wayfairs-september-clear-1838247710
https://kinjadeals.theinventory.com/c/home-dealsBest Home Deals
https://kinjadeals.thein...-wayfairs-september-clear-1838247710Fix Up Your Home For Fall With...
https://kinja.com/chelseastone
https://kinja.com/chelseastoneChelsea Stone
https://kinjadeals.thein...-september-clear-1838247710/#replies
https://www.wayfair.com/daily-sales/september-clearanceUp to 70% Off Super Sale
https://kinja.com/maiyshakai
https://kinja.com/maiyshakaiMaiysha Kai
https://kinja.com/michaelharriot
https://kinja.com/michaelharriotMichael Harriot
https://kinja.com/maiyshakai
https://kinja.com/maiyshakaiMaiysha Kai
https://jezebel.com/how-to-get-away-with-murder-183890876510/11/19
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https://jezebel.com/how-to-get-away-with-murder-1838908765
https://jezebel.com/how-to-get-away-with-murder-1838908765How to Get Away With Murder
https://kinja.com/sbedwards
https://kinja.com/sbedwardsStassa Edwards
https://jezebel.com/how-...away-with-murder-1838908765/#replies99
https://kinjadeals.thein...y-when-you-spend-200-or-m-183676815310/11/19
https://kinjadeals.thein...y-when-you-spend-200-or-m-183676815310/11/19
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https://kinjadeals.thein...y-when-you-spend-200-or-m-1836768153Take 15% Off at Crane & Canopy...
https://kinja.com/analuisasrz
https://kinja.com/analuisasrzAna Suarez
https://kinjadeals.thein...u-spend-200-or-m-1836768153/#replies
http://shareasale.com/r....s-&urllink=www.craneandcanopy.com%2FSave 15% Off Orders of $200 or...
https://kinja.com/maiyshakai
https://kinja.com/maiyshakaiMaiysha Kai
https://girlsunited.essence.com/Girls United

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
20 0 20


Alt values are missing for all the images (20), it will be hard for search engines to include your site for image searches!

Image URL - 20
URL ALT Text
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/quoik1l3ng8oopcowvxa.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/jcaeuivnqiba4tkyigru.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/mogyi95xk45nqxoikpqg.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/quoik1l3ng8oopcowvxa.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/quoik1l3ng8oopcowvxa.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/quoik1l3ng8oopcowvxa.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/jcaeuivnqiba4tkyigru.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/gof0dwp95kqcyx4y8tr6.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/gof0dwp95kqcyx4y8tr6.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/gof0dwp95kqcyx4y8tr6.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/ldtzxc4fxfo1c6zuxsqn.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/qpc8qvafzw4be0otexrn.png
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/i3ufugknwyfew7jiinlp.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/ldtzxc4fxfo1c6zuxsqn.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/i3ufugknwyfew7jiinlp.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/junpv1foxrchauvf8dro.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/i3ufugknwyfew7jiinlp.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/cjwlet9bmh1mrqay9fvs.png
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/savwoz6ho4n7gh2tenng.jpg
https://i.kinja-img.com/...ressive,g_center,h_80,q_80,w_80/i3ufugknwyfew7jiinlp.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 0 4


You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
36 28 64


Too many (28) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 28
Script URL Type
https://kinja.com/api/profile/accountwithtoken?jsonp=_fasttoken&newFollows=true
https://cdn.digitru.st/prod/1.4.4.beta/digitrust.min.js
http://theroot.com/x-kin...ic/assets/new-client/runtime~ads.54484ea6a0a90bf7d28d.js
http://theroot.com/x-kin...ic/assets/new-client/vendors~ads.bbd1c98eb9684ebd4e66.js
http://theroot.com/x-kinja-static/assets/new-client/ads.1e2c372db75e9693306d.js
http://theroot.com/x-kin...sets/new-client/runtime~trackers.83877260061b4d6ce009.js
http://theroot.com/x-kin...rmalinkPage~profilePage~0029821c.d85f06612e269c3a7c63.js
http://theroot.com/x-kin...age~profilePage~searchP~4c7a075d.31e01e39e42a19ca2e2a.js
http://theroot.com/x-kin...tatic/assets/new-client/trackers.830a5509d1c5f2b1b839.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.theroot.com/c/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
93
Excellent! You do have a lot of root domains (93) linked to your site theroot.com.

93
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,071
  Facebook Shares 1,301
  Facebook Comments 289
  Tweets 0
  LinkedIn 475

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theroot.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,936th most visited website in the world.
2,133th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - io9.com, theonion.com, gizmodo.de) hosted on the same server as theroot.com (ip : 151.101.194.166).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.194.166) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 168 days old ( 1st registered on : 1999-05-08 )

excellent, the domain age is old enough.

Domain Expires
0 years, 196 days from today ( expires on : 2020-05-07 )

domain is expiring in less than a year.

Domain Info
theroot.com ( 11 characters )

Domain Registrar : CSC Corporate Domains, Inc.

Domain Created On Last Modified On Expires On
1999-05-08 2019-05-03 2020-05-07
20 years, 168 days old 0 years, 173 days ago 0 years, 196 days from today
20 years, 168 days old


Domain Name Servers used by theroot.com
DNS Name IP Address
ns-110.awsdns-13.com205.251.192.110
ns-1146.awsdns-15.org205.251.196.122
ns-1835.awsdns-37.co.uk205.251.199.43
ns-624.awsdns-14.net205.251.194.112


Domain is going to expire in less than a year time (0 years, 196 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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