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toysrus.ca favicon toysrus.ca

Excellent Practice32
Improvement Could be Made11
Critical Issues to Attend8
Jan 3, 2020 01:56 PM

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Recommended Actions

  • Create a XML sitemap for your site.
  • Remove the 2 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Create RSS feed for your site.
  • Move the 2 inline css components to an external style sheet file.
  • ...     27
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Detailed Reviews

Related Category
Most related categories of this website.

courses   dog   electronics   gifts   jewelry   kids   shoes   smartphones  

Title
Toy Store For All Your Needs | Toys R Us Canada

Words count: 10    Unique Words: 10    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Free shipping on eligible items of $49 or more. Shop online at Toys R Us Canada or in-store for all things toys and baby. Toys R Us Canada is Canada's leading dedicated specialty retailer of toys and baby products.

Words count: 38    Length: 215 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Toy Store For All Your Needs | Toys R Us Canada www.toysrus.ca/
Free shipping on eligible items of $49 or more. Shop online at Toys R Us Canada or in-store for all things toys and baby. Toys R Us Canada is Canada's ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Toys

Words count: 1    Length: 4 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (1/1)
toys 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  age  baby  batteries  beds  brands  canada  cards  collectibles  crafts  dolls  educational  electronics  figures  free  furniture  games  gifts  hot  item  kids  learn  nintendo  olds  order  playsets  preschool  puzzles  register  save  select  shipping  shop  store  toddler  toys  trains  vehicles  video  year 

Top 20 Keywords
Total Terms Count: 587

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
toys 24 4.09%
games 18 3.07%
gifts 12 2.04%
year 11 1.87%
shop 10 1.70%
accessories 10 1.70%
electronics 8 1.36%
canada 7 1.19%
store 7 1.19%
cards 6 1.02%
learn 6 1.02%
baby 6 1.02%
olds 6 1.02%
dolls 6 1.02%
educational 6 1.02%
preschool 5 0.85%
playsets 5 0.85%
kids 5 0.85%
item 4 0.68%
save 4 0.68%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1700002000212

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Toy Store For All Your Needs | Toys R Us Canada

<H2>

(7)
Shop by brand
Your Order
Help
Gift Services
About Us
Safe & Secure Shopping
Delete item?
<B> (2)FREE* SHIPPING
FREE IN-STORE PICK UP
<STRONG> (2)1-866-345-5656
Need Help? No problem! Our customer service specialists are available at 1-866-345-5656


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
52.5

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-ca Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://toysrus.ca/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.29 seconds - 113.91 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.72 s 0.04 s 0.03 s 0.01 s 2.64 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
33 Kb (33,033 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
33 Kb (33,033 bytes) 5 Kb (4,523 bytes) 29 Kb (28,510 bytes) 15.86 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
2 Email Addresses (b*************@2x.jpg, b***************@2x.jpg) were detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.toysrus.ca/en/home and http://toysrus.ca are resolved to the same url :https://www.toysrus.ca/en/home

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.toysrus.ca/...randFilter&prefv1=Super Wings | Robocar Poli | PAW Patrol
https://www.toysrus.ca/en/search?q=Poopsie
https://www.toysrus.ca/...brandFilter&prefv1=Jurassic World | Marvel | Transformers
https://www.toysrus.ca/...srus/Deals?prefn1=brandFilter&prefv1=Little Tikes | Step2
https://www.toysrus.ca/en/help?cid=help-services-price-match
https://www.toysrus.ca/en/folder?cid=about-events
https://www.toysrus.ca/en/folder?cid=charity-charitable-giving
https://www.toysrus.ca/en/help?cid=help-services-essentials-accessibility
https://www.toysrus.ca/en/help?cid=help-returns-returns
https://www.toysrus.ca/en/help?fid=delivery-charges#cancellation
https://www.toysrus.ca/en/folder?cid=legal-safety-information
https://www.toysrus.ca/en/help?fid=delivery-charges
https://www.toysrus.ca/en/help?cid=help-order-payments
https://www.toysrus.ca/en/help?cid=help-services-giftwrap
https://www.toysrus.ca/en/folder?cid=about-company-info
https://www.toysrus.ca/en/folder?cid=about-careers
https://www.toysrus.ca/en/folder?cid=about-news
https://www.toysrus.ca/en/folder?cid=legal-terms-and-conditions
https://www.toysrus.ca/en/folder?cid=legal-privacy-policy
https://www.toysrus.ca/en/folder?cid=legal-terms-and-conditions
https://www.toysrus.ca/en/folder?cid=legal-privacy-policy


You may use url rewrite techniques to make these 21 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
246 7 253


Too many links (253), it may be considered as spam!

Internal Links (link to pages within this domain) - 246
URL Anchor Text
http://toysrus.ca/#maincontentSkip to main content
http://toysrus.ca/#footercontentSkip to footer content
http://toysrus.ca/en/helpHelp
http://toysrus.ca/en/babyregistryBaby Registry
http://toysrus.ca/en/rflyer"R" Flyer
http://toysrus.ca/en/storelocatorStore Locator
http://toysrus.ca/en/page-switchdomain
http://toysrus.ca/en/home
https://www.toysrus.ca/en/account-loginLogin / Register
https://www.toysrus.ca/en/cart0
https://www.toysrus.ca/en/cartGo to cart
http://toysrus.ca/en/toysrus/CategoryCategory
http://toysrus.ca/en/toysrus/CategoryCategory
http://toysrus.ca/en/toysrus/Category/Action-FiguresAction Figures
http://toysrus.ca/en/toysrus/Category/Action-FiguresAction Figures
http://toysrus.ca/en/to...egory/Action-Figures/Military-FiguresMilitary Figures
http://toysrus.ca/en/to...ction-Figures/Movie-and-TV-CharactersMovie & TV Characters
http://toysrus.ca/en/to.../Action-Figures/Video-Game-CharactersVideo Game Characters
http://toysrus.ca/en/toysrus/Category/Arts-and-CraftsArts & Crafts
http://toysrus.ca/en/toysrus/Category/Arts-and-CraftsArts & Crafts
http://toysrus.ca/en/to...kpacks%2C-Lunchbags-and-Water-bottlesBackpacks, Lunchbags & Water b...
http://toysrus.ca/en/to...d-Crafts/Beads%2C-Jewelry-and-FashionBeads, Jewelry & Fashion
http://toysrus.ca/en/to...tegory/Arts-and-Crafts/Clay-and-DoughClay & Dough
http://toysrus.ca/en/to.../Arts-and-Crafts/Craft-Kits-and-BooksCraft Kits & Books
http://toysrus.ca/en/to...Arts-and-Crafts/Drawing-and-ColouringDrawing & Colouring
http://toysrus.ca/en/toysrus/Category/Arts-and-Crafts/EaselsEasels
http://toysrus.ca/en/toysrus/Category/Arts-and-Crafts/PaintPaint
http://toysrus.ca/en/toysrus/Category/Arts-and-Crafts/SlimeSlime
http://toysrus.ca/en/to...s/Category/Arts-and-Crafts/Tween-ShopTween Shop
http://toysrus.ca/en/to...rus/Category/Building-Sets-and-BlocksBuilding Sets & Blocks
http://toysrus.ca/en/toysrus/Category/Dolls-and-PlaysetsDolls & Playsets
http://toysrus.ca/en/toysrus/Category/Dolls-and-PlaysetsDolls & Playsets
http://toysrus.ca/en/to...laysets/18-inch-Dolls-and-Accessories18 inch Dolls & Accessories
http://toysrus.ca/en/to...d-Playsets/Baby-Dolls-and-AccessoriesBaby Dolls & Accessories
http://toysrus.ca/en/to...laysets/Fashion-Dolls-and-AccessoriesFashion Dolls & Accessories
http://toysrus.ca/en/to...-Playsets/Mini-Dolls-and-CollectiblesMini Dolls & Collectibles
http://toysrus.ca/en/toysrus/Category/Educational-ToysEducational Toys
http://toysrus.ca/en/toysrus/Category/Educational-ToysEducational Toys
http://toysrus.ca/en/toysrus/Category/Educational-Toys/BooksBooks
http://toysrus.ca/en/to...cational-Toys/Educational-ElectronicsEducational Electronics
http://toysrus.ca/en/to...Educational-Toys/Educational-PlaysetsEducational Playsets
http://toysrus.ca/en/to...ducational-Toys/Science-and-DiscoveryScience & Discovery
http://toysrus.ca/en/toysrus/Category/ElectronicsElectronics
http://toysrus.ca/en/toysrus/Category/ElectronicsElectronics
http://toysrus.ca/en/toysrus/Category/Electronics/BatteriesBatteries
http://toysrus.ca/en/to...y/Electronics/Cameras-and-AccessoriesCameras & Accessories
http://toysrus.ca/en/toysrus/Category/Electronics/DVDsDVDs
http://toysrus.ca/en/to...nics/Headphones%2C-Speakers-and-AudioHeadphones, Speakers & Audio
http://toysrus.ca/en/to...Category/Electronics/Home-ElectronicsHome Electronics
http://toysrus.ca/en/to...onics/Karaoke-and-Musical-InstrumentsKaraoke & Musical Instruments
http://toysrus.ca/en/toysrus/Category/Electronics/RoboticsRobotics
http://toysrus.ca/en/to...s/Tablets%2C-eReaders-and-accessoriesTablets, eReaders & accessorie...
http://toysrus.ca/en/toysrus/Category/Games-and-PuzzlesGames & Puzzles
http://toysrus.ca/en/toysrus/Category/Games-and-PuzzlesGames & Puzzles
http://toysrus.ca/en/to...Category/Games-and-Puzzles/Card-GamesCard Games
http://toysrus.ca/en/to...ory/Games-and-Puzzles/Collector-GamesCollector Games
http://toysrus.ca/en/to...tegory/Games-and-Puzzles/Family-GamesFamily Games
http://toysrus.ca/en/to...tegory/Games-and-Puzzles/French-GamesFrench Games
http://toysrus.ca/en/to...ategory/Games-and-Puzzles/Party-GamesParty Games
http://toysrus.ca/en/to...ory/Games-and-Puzzles/Preschool-GamesPreschool Games
http://toysrus.ca/en/to...us/Category/Games-and-Puzzles/PuzzlesPuzzles
http://toysrus.ca/en/to...gory/Games-and-Puzzles/Strategy-GamesStrategy Games
http://toysrus.ca/en/to...ategory/Games-and-Puzzles/Table-GamesTable Games
http://toysrus.ca/en/to...tegory/Games-and-Puzzles/Travel-GamesTravel Games
http://toysrus.ca/en/to...us/Category/Interactive-Pets-and-ToysInteractive Pets & Toys
http://toysrus.ca/en/to...rus/Category/Kids-Furniture-and-DecorKids Furniture & Décor
http://toysrus.ca/en/to...rus/Category/Kids-Furniture-and-DecorKids Furniture & Décor
http://toysrus.ca/en/to...Kids-Furniture-and-Decor/Kids-ApparelKids Apparel
http://toysrus.ca/en/to...y/Kids-Furniture-and-Decor/Room-DecorRoom Décor
http://toysrus.ca/en/to...re-and-Decor/Storage-and-OrganizationStorage & Organization
http://toysrus.ca/en/to...-and-Decor/Toddler-and-Preschool-BedsToddler & Preschool Beds
http://toysrus.ca/en/to...-and-Decor/Toddler-and-Preschool-RoomToddler & Preschool Room
http://toysrus.ca/en/to...iture-and-Decor/Twin-Beds-and-BeddingTwin Beds & Bedding
http://toysrus.ca/en/toysrus/Category/OutdoorOutdoor
http://toysrus.ca/en/toysrus/Category/OutdoorOutdoor
http://toysrus.ca/en/to...ory/Outdoor/Battery-Operated-Ride-OnsBattery Operated Ride-Ons
http://toysrus.ca/en/to.../Category/Outdoor/Trikes-and-Ride-onsTrikes & Ride-ons
http://toysrus.ca/en/toysrus/Category/Outdoor/BikesBikes
http://toysrus.ca/en/toysrus/Category/Outdoor/BlastersBlasters
http://toysrus.ca/en/to...egory/Outdoor/Bouncers-and-TrampolineBouncers & Trampoline
http://toysrus.ca/en/to...ts%2C-Protective-Gear-and-AccessoriesHelmets, Protective Gear & Acc...
http://toysrus.ca/en/to...Outdoor/Houses-and-backyard-FurnitureHouses & backyard Furniture
http://toysrus.ca/en/to...gory/Outdoor/Scooters-and-SkateboardsScooters & Skateboards
http://toysrus.ca/en/toysrus/Category/Outdoor/SnowSnow
http://toysrus.ca/en/to...ategory/Outdoor/Sports-and-RecreationSports & Recreation
http://toysrus.ca/en/to...utdoor/Wagons%2C-Coupes-and-Push-CarsWagons, Coupes & Push Cars
http://toysrus.ca/en/to...ategory/Outdoor/Pools-and-AccessoriesPools & Accessories
http://toysrus.ca/en/to.../Category/Outdoor/Sand-and-Water-PlaySand & Water Play
http://toysrus.ca/en/to...egory/Outdoor/Gymsets-and-AccessoriesGymsets & Accessories
http://toysrus.ca/en/to...us/Category/Pretend-Play-and-Dress-upPretend Play & Dress up
http://toysrus.ca/en/to...us/Category/Pretend-Play-and-Dress-upPretend Play & Dress up
http://toysrus.ca/en/to...d-Play-and-Dress-up/Dress-up-CostumesDress up Costumes
http://toysrus.ca/en/to...Pretend-Play-and-Dress-up/Kitchen-FunKitchen Fun
http://toysrus.ca/en/to.../Pretend-Play-and-Dress-up/Magic-SetsMagic Sets
http://toysrus.ca/en/to...us/Category/Plush-and-Stuffed-AnimalsPlush & Stuffed Animals
http://toysrus.ca/en/to...s/Category/Toddler-and-Preschool-ToysToddler & Preschool Toys
http://toysrus.ca/en/to...tegory/Trading-Cards-and-CollectiblesTrading Cards & Collectibles
http://toysrus.ca/en/to...tegory/Trading-Cards-and-CollectiblesTrading Cards & Collectibles
http://toysrus.ca/en/to...g-Cards-and-Collectibles/Novelty-ToysNovelty Toys
http://toysrus.ca/en/to...rading-Cards-and-Collectibles/StatuesStatues
...

External Links (link to pages on other websites) - 7
URL Anchor Text
https://toyrusca.force.com"R" Club
https://toyrusca.force.com"R" Club
https://www.instagram.com/toysruscanada/
https://www.facebook.com/ToysRUsCanada/
https://www.youtube.com/channel/UCfs-OYME92FTFE1YcJPeD1w
https://www.pinterest.com/toysruscanada/
https://twitter.com/toysruscanada

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
28 21 7


7 images do not have Alt values.

Image URL - 28
URL ALT Text
https://www.toysrus.ca/...-global/default/dw8a3bc026/images/header/logo/toysRUs.svgToysRUs Canada
https://www.toysrus.ca/...efault/dw6b8b28d1/images/header/brands/brands-01-lego.jpgBrand example 01-lego
https://www.toysrus.ca/...ault/dw5b3e1bb2/images/header/brands/brands-02-disney.jpgBrand example 02-disney
https://www.toysrus.ca/...lt/dw54c256b6/images/header/brands/brands-03-shopkins.jpgBrand example 03-shopkins
https://www.toysrus.ca/.../default/dwfa98b52f/images/header/brands/brands-04-sw.jpgBrand example 04-sw
https://www.toysrus.ca/.../default/dwfc5dbcf1/images/header/brands/brands-05-fp.jpgBrand example 05-fp
https://www.toysrus.ca/...efault/dw7fb9f483/images/header/brands/brands-06-nerf.jpgBrand example 06-nerf
https://www.toysrus.ca/...ult/dw72b22386/images/header/brands/brands-07-pokemon.jpgBrand example 07-pokemon
https://www.toysrus.ca/...ault/dwdf5a8297/images/header/brands/brands-08-hasbro.jpgBrand example 08-hasbro
https://www.toysrus.ca/...ault/dw8329f80c/images/header/brands/brands-09-barbie.jpgBrand example 09-barbie
https://www.toysrus.ca/...efault/dwaee65d9e/images/header/brands/brands-10-mega.jpgBrand example 10-mega
https://www.toysrus.ca/...ault/dw8f349f97/images/header/brands/brands-11-marvel.jpgBrand example 11-marvel
https://www.toysrus.ca/...fault/dwd459cdf7/images/header/brands/brands-13-vtech.jpgBrand example 13-vtech
https://www.toysrus.ca/...t/dw989c8b8b/images/header/brands/brands-14-pawpatrol.jpgBrand example 14-pawpatrol
https://www.toysrus.ca/...w3e2bab2e/images/header/brands/brands-15-transformers.jpgBrand example 15-transformers
https://www.toysrus.ca/...lt/dwf5526fde/images/header/brands/brands-17-leapfrog.jpgBrand example 17-leapfrog
https://www.toysrus.ca/...default/dwbdbc751a/images/header/brands/brands-18-pjm.jpgBrand example 18-pjm
https://www.toysrus.ca/...t/dwf43152b8/images/header/brands/brands-23-hotwheels.jpgBrand example 23-hotwheels
https://www.toysrus.ca/...efault/dwf48df62d/images/header/brands/brands-27-nick.jpgBrand example 27-nick
https://www.toysrus.ca/...l/default/dweaa2588d/images/header/brands/brands-dc-2.jpgBrand example dc-2
https://www.toysrus.ca/...al/default/dwbcb18b0c/images/header/brands/brands-lol.jpgBrand example lol
https://www.toysrus.ca/...efault/dw7b49d193/images/hp/hero-slider/T-tru-dec30-e.jpg
https://www.toysrus.ca/...ult/dw6f3480fb/images/pages/legoNew2020buildingSets-e.jpg
https://www.toysrus.ca/...23202c/images/hp/promo-banners/T_TRU_010420_Mattel_EN.jpg
https://www.toysrus.ca/...ult/dw81826942/images/hp/banners-grid/tru-dec24-grid1.jpg
https://www.toysrus.ca/...ult/dwba82f0c4/images/hp/banners-grid/tru-dec24-grid2.jpg
https://www.toysrus.ca/...ult/dwcca8ede6/images/hp/banners-grid/tru-dec24-grid3.jpg
https://www.toysrus.ca/...ult/dwb33e53c4/images/hp/banners-grid/tru-dec24-grid4.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
7 5 12


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://toysrus.ca/on/de.../Sites-toys-ca-Site/-/en_CA/v1578050206703/css/common.cssstylesheettext/css
http://toysrus.ca/on/de...atic/Sites-toys-ca-Site/-/en_CA/v1578050206703/css/hp.cssstylesheettext/css
http://toysrus.ca/on/de...-ca-Site/-/en_CA/v1578050206703/css/third-party-slick.cssstylesheettext/css
http://toysrus.ca/on/de...tic/Sites-toys-ca-Site/-/en_CA/v1578050206703/css/clp.cssprefetchtext/css
http://toysrus.ca/on/de...tic/Sites-toys-ca-Site/-/en_CA/v1578050206703/css/plp.cssprefetchtext/css

Script
Scripts Block In Same Page Links to External Script Files Total
15 5 20


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
https://cdn-scripts.signifyd.com/api/script-tag.jstext/javascript
http://toysrus.ca/on/de...atic/Sites-toys-ca-Site/-/en_CA/v1578050206703/js/main.js
http://toysrus.ca/on/de...en_CA/v1578050206703/internal/jscript/dwanalytics-18.3.jstext/javascript
http://toysrus.ca/on/de...e/-/en_CA/v1578050206703/internal/jscript/dwac-18.10.4.jstext/javascript
https://cdn.cquotient.com/js/v2/gretel.min.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.toysrus.ca/en/newsletterE-Newsletter Sign Up Now


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site toysrus.ca could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 833
  Facebook Shares 6,656
  Facebook Comments 412
  Tweets 0
  LinkedIn 2

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/ToysRUsCanada/
Twitter Accounthttps://twitter.com/toysruscanada
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site toysrus.ca is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
27,945th most visited website in the world.
524th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain toysrus.ca is the only one hosted on the server (ip : 104.16.38.40).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.16.38.40) is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 86 days old ( 1st registered on : 2000-10-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 171 days from today ( expires on : 2020-07-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
toysrus.ca ( 10 characters )

Domain Registrar : CIRA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2000-10-24 2019-06-08 2020-07-09
19 years, 86 days old 0 years, 225 days ago 0 years, 171 days from today
19 years, 86 days old


Domain Name Servers used by toysrus.ca
DNS Name IP Address
dns2.easydns.net198.41.222.254
dns1.easydns.com64.68.192.10
dns3.easydns.org64.68.196.10
dns4.easydns.info64.68.197.10


Domain is going to expire in less than a year time (0 years, 171 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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