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Excellent Practice34
Improvement Could be Made7
Critical Issues to Attend10
Nov 26, 2019 02:03 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 184 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
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Detailed Reviews

Related Category
Most related categories of this website.

accessories   art   deals   gifts   jewelry   kitchen   shoes   shop  

Title
Cosmetics, Fragrance, Skincare and Beauty Gifts | Ulta Beauty

Words count: 8    Unique Words: 7    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Beauty 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more.

Words count: 19    Length: 160 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Cosmetics, Fragrance, Skincare and Beauty Gifts | Ulta ... www.ulta.com/
ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

bath  beauty  body  brushes  care  cleansing  color  cosmetics  cream  eye  face  featured  fragrance  free  gifts  hair  lash  lip  makeup  masks  nail  palette  pimprod  price  purchase  quick  quiz  removal  reviews  serums  sets  shop  shower  size  skin  stars  tools  travel  treatment  ulta 

Top 20 Keywords
Total Terms Count: 1,404

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
gifts 46 3.28%
shop 43 3.06%
price 43 3.06%
quick 40 2.85%
stars 37 2.64%
hair 35 2.49%
pimprod 35 2.49%
reviews 32 2.28%
beauty 31 2.21%
sets 23 1.64%
tools 22 1.57%
body 21 1.50%
brushes 19 1.35%
ulta 19 1.35%
care 19 1.35%
makeup 17 1.21%
bath 15 1.07%
fragrance 14 1.00%
face 13 0.93%
skin 12 0.85%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
00640400036901420

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(6)
Connect with us

<H4>

(40)
Morphe
NUDESTIX
Lilly Lashes
ICONIC LONDON
Drybar
Winky Lux
iHome
Pacifica
ZitSticka
Ofra Cosmetics
Maybelline
Paul Mitchell
Revlon
Morphe
Anastasia Beverly Hills
Too Faced
Dyson
Lancôme
Giorgio Armani
Tarte
Viktor&Rolf
It Cosmetics
Clarisonic
Urban Decay Cosmetics
KYLIE COSMETICS
Dior
Drybar
Truly
Truly
Truly
Truly
Truly
Truly
Truly
Truly
Truly
Truly
Truly
Truly
<H5>
(4)
Store
Guest Services
About Us
Services
<I> (369)
<STRONG> (1)FREE STANDARD SHIPPING


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.22 seconds - 231.51 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.28 s 0.06 s 0.05 s 0.01 s 4.07 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
51 Kb (50,932 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
51 Kb (50,932 bytes) 11 Kb (10,844 bytes) 40 Kb (40,088 bytes) 27.05 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
184 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ulta.com/ and http://ulta.com are resolved to the same url :https://www.ulta.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://ulta.com/bath-body?N=1z1416xZ26us
https://www.ulta.com/gifts-by-price-25-under?N=l59ixh
https://www.ulta.com/gifts-by-price-50-under?N=xq0rnn
https://www.ulta.com/gifts-by-price-100-under?N=uwhq9k
https://www.ulta.com/gifts-by-category-makeup-gifts?N=1t2hdlc
https://www.ulta.com/gifts-by-category-fragrance-gifts?N=ni5yz0
https://www.ulta.com/gifts-by-category-tool-brush-gifts?N=i5gjnh
https://www.ulta.com/gifts-by-category-hair-gifts?N=sntn55
https://www.ulta.com/gifts-by-category-mens-gifts?N=1eoj0b
https://www.ulta.com/new-beauty-products?N=6Z26y1
https://www.ulta.com/new-beauty-products?N=6Z271o
https://www.ulta.com/new-beauty-products?N=6Z2707
https://www.ulta.com/new-beauty-products?N=6Z26wz
https://www.ulta.com/new-beauty-products?N=6Z27g4
https://www.ulta.com/new-beauty-products?N=6Z26wa
https://www.ulta.com/new-beauty-products?N=6Z26us
https://www.ulta.com/new-beauty-products?N=6Z26zq
https://www.ulta.com/new-beauty-products?N=6Z26vr
https://www.ulta.com/new-beauty-products?N=6Z26ww
http://ulta.com/featured/kylie_holidaykits?N=y53lc2&Ns=product.bestseller%7C1
http://ulta.com/makeup?N=26y1
https://www.ulta.com/makeup-face?N=26y3
https://www.ulta.com/makeup-face-foundation?N=26y5
https://www.ulta.com/makeup-face-powder?N=26y8
https://www.ulta.com/makeup-face-concealer?N=26y6
https://www.ulta.com/makeup-face-color-correcting?N=uo37yr
https://www.ulta.com/makeup-face-primer?N=26y4
https://www.ulta.com/skin-care-moisturizers-bb-cc-creams?N=27hj
https://www.ulta.com/makeup-face-blush?N=277v
https://www.ulta.com/makeup-face-bronzer?N=26y9
https://www.ulta.com/makeup-face-contouring?N=27eh
https://www.ulta.com/makeup-face-highlighter?N=27i0
https://www.ulta.com/makeup-face-setting-spray?N=10wj5jk
https://www.ulta.com/makeup-face-shine-control?N=26yc
https://www.ulta.com/skin-care-cleansers-makeup-remover?N=27gx
https://www.ulta.com/makeup-eyes?N=26yd
https://www.ulta.com/makeup-eyes-eyeshadow-palettes?N=26ye
https://www.ulta.com/makeup-eyes-mascara?N=26yg
https://www.ulta.com/makeup-eyes-eyeliner?N=26yh
https://www.ulta.com/makeup-eyes-eyebrows?N=26yi
https://www.ulta.com/makeup-eyes-eyeshadow?N=26yf
https://www.ulta.com/makeup-eye-primer-base?N=26yl
https://www.ulta.com/makeup-eyes-eyelashes?N=26yj
https://www.ulta.com/makeup-eye-makeup-remover?N=26yk
https://www.ulta.com/makeup-lips?N=26yq
https://www.ulta.com/makeup-lips-lipstick?N=26ys
https://www.ulta.com/makeup-lip-gloss?N=26yt
https://www.ulta.com/makeup-lip-liner?N=26yv
https://www.ulta.com/makeup-lip-stain?N=26yu
https://www.ulta.com/makeup-lips-treatments-balms?N=26yw
https://www.ulta.com/makeup-lips-sets-palettes?N=26yr
https://www.ulta.com/tools-brushes-makeup-brushes-tools?N=27hn
https://www.ulta.com/tools-brushes-makeup-brushes-tools-brush-sets?N=27ho
https://www.ulta.com/tools-brushes-makeup-brushes-tools-makeup-brushes?N=27hp
https://www.ulta.com/...ols-brushes-makeup-brushes-tools-sponges-applicators?N=27hq
https://www.ulta.com/tools-brushes-makeup-brushes-tools-brush-cleaner?N=27hr
https://www.ulta.com/tools-brushes-makeup-brushes-tools-brow-lash-tools?N=27hs
https://www.ulta.com/tools-brushes-makeup-brushes-tools-mirrors?N=27ht
https://www.ulta.com/tools-brushes-makeup-brushes-tools-sharpeners?N=27hu
https://www.ulta.com/makeup-bags-cases?N=26zp
https://www.ulta.com/makeup-ulta-collection?N=26zi
https://www.ulta.com/makeup-travel-size?N=2782
https://www.ulta.com/makeup-gifts-value-sets?N=26zo
https://www.ulta.com/makeup-gifts-value-sets-makeup-palettes?N=27i1
https://www.ulta.com/makeup-gifts-value-sets-value-sets?N=27i2
http://ulta.com/nails?N=271o
https://www.ulta.com/nail-polish?N=278s
https://www.ulta.com/nails-gel-manicure?N=278j
https://www.ulta.com/nails-top-base-coats?N=27iq
https://www.ulta.com/nail-art-design?N=27br
https://www.ulta.com/nail-care?N=27bs
https://www.ulta.com/nail-care-removers?N=27bt
https://www.ulta.com/nail-care-cuticle-care?N=27bv
https://www.ulta.com/nail-care-nail-treatments?N=27bw
https://www.ulta.com/nails-manicure-pedicure-tools?N=27ir
https://www.ulta.com/nails-gifts-value-sets?N=27c1
https://www.ulta.com/nails-ulta-collection?N=27c5
http://ulta.com/featu.../opihellokitty_giftsets?N=16bwnej&Ns=product.bestseller%7C1
http://ulta.com/skin-care?N=2707
https://www.ulta.com/skin-care-cleansers?N=2794
https://www.ulta.com/skin-care-cleansers-face-wash?N=27gs
https://www.ulta.com/skin-care-cleansers-cleansing-oils?N=27gt
https://www.ulta.com/skin-care-cleansers-cleansing-wipes?N=27gu
https://www.ulta.com/skin-care-cleansers-exfoliators-scrubs?N=27gv
https://www.ulta.com/skin-care-cleansers-toner?N=27gw
https://www.ulta.com/skin-care-cleansers-makeup-remover?N=27gx
https://www.ulta.com/skin-care-tools-cleansing-brushes?N=27hw
https://www.ulta.com/skin-care-moisturizers?N=2796
https://www.ulta.com/skin-care-face-moisturizer?N=27h9
https://www.ulta.com/skin-care-moisturizers-night-cream?N=27ha
https://www.ulta.com/skin-care-moisturizers-face-oil?N=27hb
https://www.ulta.com/skin-care-moisturizers-face-mist?N=27hc
https://www.ulta.com/skin-care-moisturizers-decollete-neck-cream?N=27hd
https://www.ulta.com/skin-care-moisturizers-bb-cc-creams?N=27hj
https://www.ulta.com/skin-care-moisturizers-lip-care?N=27hv
https://www.ulta.com/skin-care-treatment-serums?N=27cs
https://www.ulta.com/skin-care-treatment-serums-face-serums?N=27he
https://www.ulta.com/skin-care-treatment-serums-facial-peels?N=27hh
https://www.ulta.com/skin-care-treatment-serums-face-masks?N=27hf
https://www.ulta.com/skin-care-treatment-serums-sheet-masks?N=27hg
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.ulta.com/featured/gifts_top_picks
https://www.ulta.com/featured/gift_sets
https://www.ulta.com/featured/ulta_exclusives
https://www.ulta.com/featured/tiny_treats
https://www.ulta.com/featured/skin_bath_gifts
http://ulta.com/featu...kits?N=y53lc2&Ns=product.bestseller%7C1
http://ulta.com/featu...ets?N=16bwnej&Ns=product.bestseller%7C1
http://ulta.com/featu...kits?N=czddi7&Ns=product.bestseller%7C1
http://ulta.com/featured/treehut_holiday2019
http://ulta.com/featu...sets?N=dki67u&Ns=product.bestseller%7C1
https://www.ulta.com/...ce=ulta&utm_medium=web&utm_campaign=nav
http://ulta.com/featu...glow?N=k4q0vy&Ns=product.bestseller%7C1
http://ulta.com/featu...oks?N=1rzcmiw&Ns=product.bestseller%7C1
https://www.ulta.com/...iSelector=searchResults&pgName=whatsnew


You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
641 6 647


Too many links (647), it may be considered as spam!

Internal Links (link to pages within this domain) - 641
URL Anchor Text
http://ulta.com/#maincontentskip to main content
https://www.ulta.com/stores/Find a Store
http://ulta.com/bath-body?N=1z1416xZ26us
http://ulta.com/#FREE STANDARD SHIPPING on any ...
http://ulta.com/
http://ulta.com/blackfriday/Black Friday
http://ulta.com/holidaygifts/Holiday Gift Guide
https://www.ulta.com/featured/gifts_top_picksTop Gifts
https://www.ulta.com/featured/gift_setsGift Sets & Kits
https://www.ulta.com/featured/ulta_exclusivesExclusives
https://www.ulta.com/featured/tiny_treatsLittle Delights
https://www.ulta.com/gifts-by-price-25-under?N=l59ixh$25 And Under
https://www.ulta.com/gifts-by-price-50-under?N=xq0rnn$50 And Under
https://www.ulta.com/gifts-by-price-100-under?N=uwhq9k$100 And Under
https://www.ulta.com/...ifts-by-category-makeup-gifts?N=1t2hdlcMakeup Gifts
https://www.ulta.com/...ts-by-category-fragrance-gifts?N=ni5yz0Fragrance Gifts
https://www.ulta.com/featured/skin_bath_giftsBath & Skin Gifts
https://www.ulta.com/...s-by-category-tool-brush-gifts?N=i5gjnhTool & Brush Gifts
https://www.ulta.com/gifts-by-category-hair-gifts?N=sntn55Haircare Gifts
https://www.ulta.com/gifts-by-category-mens-gifts?N=1eoj0bMen's Gifts
http://ulta.com/holidaygifts/
http://ulta.com/global/nav/allbrands.jspShop by Brand
http://ulta.com/brand/ulta
http://ulta.com/brand/clinique
http://ulta.com/brand/tom-ford
http://ulta.com/brand/kiehls-since-1851
http://ulta.com/brand/it-cosmetics
http://ulta.com/brand/urban-decay-cosmetics
http://ulta.com/brand/tarte
http://ulta.com/brand/morphe
http://ulta.com/global/nav/allbrands.jspShop All Brands
http://ulta.com/brand/anastasia-beverly-hills
http://ulta.com/brand/bumble-bumble
http://ulta.com/brand/makeup-revolution
http://ulta.com/brand/too-faced
http://ulta.com/new-beauty-productsNew Arrivals
https://www.ulta.com/new-beauty-products?N=6Z26y1Makeup
https://www.ulta.com/new-beauty-products?N=6Z271oNails
https://www.ulta.com/new-beauty-products?N=6Z2707Skin Care
https://www.ulta.com/new-beauty-products?N=6Z26wzHair
https://www.ulta.com/new-beauty-products?N=6Z27g4Tools & Brushes
https://www.ulta.com/new-beauty-products?N=6Z26waFragrance
https://www.ulta.com/new-beauty-products?N=6Z26usBath & Body
https://www.ulta.com/new-beauty-products?N=6Z26zqMen
https://www.ulta.com/new-beauty-products?N=6Z26vrUlta Beauty Collection
https://www.ulta.com/new-beauty-products?N=6Z26wwGifts
https://www.ulta.com/sparkedSPARKED at Ulta Beauty
http://ulta.com/featu...kits?N=y53lc2&Ns=product.bestseller%7C1
http://ulta.com/makeup?N=26y1Makeup
https://www.ulta.com/makeup-face?N=26y3Face
https://www.ulta.com/makeup-face-foundation?N=26y5Foundation
https://www.ulta.com/makeup-face-powder?N=26y8Face Powder
https://www.ulta.com/makeup-face-concealer?N=26y6Concealer
https://www.ulta.com/makeup-face-color-correcting?N=uo37yrColor Correcting
https://www.ulta.com/makeup-face-primer?N=26y4Face Primer
https://www.ulta.com/...n-care-moisturizers-bb-cc-creams?N=27hjBB & CC Creams
https://www.ulta.com/makeup-face-blush?N=277vBlush
https://www.ulta.com/makeup-face-bronzer?N=26y9Bronzer
https://www.ulta.com/makeup-face-contouring?N=27ehContouring
https://www.ulta.com/makeup-face-highlighter?N=27i0Highlighter
https://www.ulta.com/makeup-face-setting-spray?N=10wj5jkSetting Spray
https://www.ulta.com/makeup-face-shine-control?N=26ycShine Control
https://www.ulta.com/...in-care-cleansers-makeup-remover?N=27gxMakeup Remover
https://www.ulta.com/makeup-eyes?N=26ydEyes
https://www.ulta.com/makeup-eyes-eyeshadow-palettes?N=26yeEyeshadow Palettes
https://www.ulta.com/makeup-eyes-mascara?N=26ygMascara
https://www.ulta.com/makeup-eyes-eyeliner?N=26yhEyeliner
https://www.ulta.com/makeup-eyes-eyebrows?N=26yiEyebrows
https://www.ulta.com/makeup-eyes-eyeshadow?N=26yfEyeshadow
https://www.ulta.com/makeup-eye-primer-base?N=26ylEye Primer & Base
https://www.ulta.com/makeup-eyes-eyelashes?N=26yjEyelashes
https://www.ulta.com/makeup-eye-makeup-remover?N=26ykEye Makeup Remover
https://www.ulta.com/makeup-lips?N=26yqLips
https://www.ulta.com/makeup-lips-lipstick?N=26ysLipstick
https://www.ulta.com/makeup-lip-gloss?N=26ytLip Gloss
https://www.ulta.com/makeup-lip-liner?N=26yvLip Liner
https://www.ulta.com/makeup-lip-stain?N=26yuLip Stain
https://www.ulta.com/makeup-lips-treatments-balms?N=26ywTreatments & Balms
https://www.ulta.com/makeup-lips-sets-palettes?N=26yrSets & Palettes
https://www.ulta.com/...ols-brushes-makeup-brushes-tools?N=27hnMakeup Brushes & Tools
https://www.ulta.com/...-makeup-brushes-tools-brush-sets?N=27hoBrush Sets
https://www.ulta.com/...eup-brushes-tools-makeup-brushes?N=27hpMakeup Brushes
https://www.ulta.com/...rushes-tools-sponges-applicators?N=27hqSponges & Applicators
https://www.ulta.com/...keup-brushes-tools-brush-cleaner?N=27hrBrush Cleaner
https://www.ulta.com/...up-brushes-tools-brow-lash-tools?N=27hsBrow & Lash Tools
https://www.ulta.com/...hes-makeup-brushes-tools-mirrors?N=27htMirrors
https://www.ulta.com/...-makeup-brushes-tools-sharpeners?N=27huSharpeners
https://www.ulta.com/makeup-bags-cases?N=26zpMakeup Bags & Cases
https://www.ulta.com/makeup-ulta-collection?N=26ziULTA Collection
https://www.ulta.com/makeup-travel-size?N=2782Travel Size
https://www.ulta.com/makeup-gifts-value-sets?N=26zoGifts & Value Sets
https://www.ulta.com/...gifts-value-sets-makeup-palettes?N=27i1Makeup Palettes
https://www.ulta.com/...keup-gifts-value-sets-value-sets?N=27i2Value Sets
http://ulta.com/#Featured
https://www.ulta.com/vba/foundation/Foundation Quiz
https://www.ulta.com/shade-finders/Foundation Shade Finder
https://www.ulta.com/vba/mascara/Mascara & Lash Quiz
https://www.ulta.com/featured/allurebestofcategorymakeupAllure Best of Beauty
http://ulta.com/featured/benefitvaluesets
http://ulta.com/nails?N=271oNails
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://www.facebook.com/UltaBeauty/Ulta Beauty on Facebook
https://twitter.com/ultabeautyUlta Beauty on Twitter
https://www.pinterest.com/ultabeauty/Ulta Beauty on Pinterest
https://www.youtube.com/user/ultabeautyUlta Beauty on Youtube
https://instagram.com/ultabeauty/Ulta Beauty on Instagram
http://ir.ultabeauty.comInvestor Relations

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
65 64 1


1 images do not have Alt values.

Image URL - 65
URL ALT Text
https://images.ulta.com/is/image/Ulta/wk3317_m_hero_promo_multi_ulta
https://images.ulta.com/is/image/Ulta/badge-ulta-exclusive?fmt=png-alphaulta exclusive
https://images.ulta.com/is/image/Ulta/2557779?$md$Morphe 39L Hit The Lights Arti...
https://images.ulta.com/is/image/Ulta/2551086?$md$NUDESTIX Nude + Sultry Lips 3 ...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2551957?$md$Lilly Lashes Faux Mink False L...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2559019?$md$ICONIC LONDON Online Only Glam...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2558174?$md$Drybar The Double Shot Blow-Dr...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2557634?$md$Winky Lux Online Only Whipped ...
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2558444?$md$iHome Online Only Portable Van...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2548730?$md$Pacifica Happy Beauty Drops
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2558337?$md$ZitSticka Killa Cube
https://images.ulta.com/is/image/Ulta/badge-online-only?fmt=png-alphaonline only
https://images.ulta.com/is/image/Ulta/2555633?$md$Ofra Cosmetics Online Only Sou...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2558040?$md$Maybelline Hyper Easy Waterpro...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2556764?$md$Paul Mitchell Fresh Looks Limi...
https://images.ulta.com/is/image/Ulta/2308191?$md$Revlon One-Step Volumizer Hair...
https://images.ulta.com/is/image/Ulta/badge-ulta-exclusive?fmt=png-alphaulta exclusive
https://images.ulta.com/is/image/Ulta/2556217?$md$Morphe Morphe X James Charles ...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2554625?$md$Anastasia Beverly Hills Carli ...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2552714?$md$Too Faced Limited Edition Ging...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2556992?$md$Dyson Supersonic Hair Dryer - ...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2276224?$md$Lancôme La vie est belle Eau d...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2023509?$md$Giorgio Armani Acqua di Giò Po...
https://images.ulta.com/is/image/Ulta/badge-ulta-exclusive?fmt=png-alphaulta exclusive
https://images.ulta.com/is/image/Ulta/2552798?$md$Tarte 1 For You, 2 For Me Masc...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2528700?$md$Viktor&Rolf BONBON Eau de Parf...
https://images.ulta.com/is/image/Ulta/2553342?$md$It Cosmetics IT's Your Confide...
https://images.ulta.com/is/image/Ulta/badge-ulta-exclusive?fmt=png-alphaulta exclusive
https://images.ulta.com/is/image/Ulta/2554947?$md$Clarisonic Mia Smart Skincare ...
https://images.ulta.com/is/image/Ulta/badge-whats-new?fmt=png-alphawhats new
https://images.ulta.com/is/image/Ulta/2553541?$md$MAC Taste Of Stardom Mini Lips...
https://images.ulta.com/is/image/Ulta/2552760?$md$Urban Decay Cosmetics Honey Po...
https://images.ulta.com/is/image/Ulta/badge-ulta-exclusive?fmt=png-alphaulta exclusive
https://images.ulta.com/is/image/Ulta/2547872?$md$KYLIE COSMETICS Kylie Holiday ...
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2047890?$md$Dior J'adore Eau de Parfum
https://images.ulta.com/is/image/Ulta/badge-free-gift?fmt=png-alphafree gift
https://images.ulta.com/is/image/Ulta/2554423?$md$Drybar Blowout N' Go Out
https://images.ulta.com/is/image/Ulta/2555582?$md$Truly Doll Skin Face Cream
https://images.ulta.com/is/image/Ulta/2555588?$md$Truly 24K Jelly Tonic Glow & T...
https://images.ulta.com/is/image/Ulta/2555671?$md$Truly Goodnight Moon Chest/Nec...
https://images.ulta.com/is/image/Ulta/2555678?$md$Truly Starface Jelly Sleep Mas...
https://images.ulta.com/is/image/Ulta/2555537?$md$Truly Purple Rain Glow Serum
https://images.ulta.com/is/image/Ulta/2555675?$md$Truly Rainbows In Mirrors Spli...
https://images.ulta.com/is/image/Ulta/2555586?$md$Truly Black Jelly Blemish Trea...
https://images.ulta.com/is/image/Ulta/2555583?$md$Truly Coco Cloud Luxury Shave ...
https://images.ulta.com/is/image/Ulta/2555529?$md$Truly Glass Skin Facial Serum
https://images.ulta.com/is/image/Ulta/2555673?$md$Truly Glow & Hydrate Body Whip...
https://images.ulta.com/is/image/Ulta/2555587?$md$Truly Unicorn Fruit Body Butte...
https://images.ulta.com/is/image/Ulta/2555536?$md$Truly Body Star Perfecting Cre...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://ulta.com/ui/static/css/vendor.1573104797776.cssstylesheet
http://ulta.com/ui/static/css/common.1573104797776.cssstylesheet
http://ulta.com/ui/static/css/mhp.1573104797776.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
39 10 49


Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.jstext/javascript
text/javascript
text/javascript
text/javascript
https://www.ulta.com/ui/static/javascripts/vendor.1573104797776.js
https://www.ulta.com/ui/static/javascripts/common.1573104797776.js
https://www.ulta.com/ui/static/javascripts/mhp.1573104797776.js
text/javascript
text/javascript
http://ulta.com/static/javascripts/akCookie.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
77
Excellent! You do have a lot of root domains (77) linked to your site ulta.com.

77
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 51,129
  Facebook Shares 20,269
  Facebook Comments 12,065
  Tweets 14
  LinkedIn 497

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/UltaBeauty/
Twitter Accounthttps://twitter.com/ultabeauty
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ulta.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,768th most visited website in the world.
653th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain ulta.com is the only one hosted on the server (ip : 23.218.143.95).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.218.143.95) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 285 days old ( 1st registered on : 1998-02-27 )

excellent, the domain age is old enough.

Domain Expires
2 years, 77 days from today ( expires on : 2022-02-25 )

domain is expiring soon.

Domain Info
ulta.com ( 8 characters )

Domain Registrar : Network Solutions, LLC

Domain Created On Last Modified On Expires On
1998-02-27 2018-12-28 2022-02-25
21 years, 285 days old 0 years, 346 days ago 2 years, 77 days from today
21 years, 285 days old


Domain Name Servers used by ulta.com
DNS Name IP Address
pdns81.ultradns.biz156.154.66.81
pdns81.ultradns.com156.154.64.81
pdns81.ultradns.net156.154.65.81
pdns81.ultradns.org156.154.67.81


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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