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www.gov.im favicon www.gov.im

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend9
Nov 20, 2019 05:29 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Configure the server so that your site with or without 'www' (http://www.gov.im, http://gov.im) are resolved to the same URL.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     27
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

Isle of Man Government - Home

Words count: 5    Unique Words: 5    Length: 29 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The Isle of Man Government Official Home Page - Serving Manx Residents, Visitors and Business on the Island

Words count: 18    Length: 107 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Isle of Man Government - Home
The Isle of Man Government Official Home Page - Serving Manx Residents, Visitors and Business on the Island

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Isle of Man, Offshore, Douglas, British Isles, Tynwald, House of Keys, Manx, Tourism, Trade and Industry, Shipping, Finance Industry, National Heritage, Ellan vannin, Irish Sea, Ronaldsway, Ramsey, Castletown, Port Erin, Port St Mary, Peel

Words count: 34    Length: 220 characters    keyword phrases count : 20

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:50% (10/20)
offshore 0   (0%)
douglas 0   (0%)
tynwald 0   (0%)
manx 0   (0%)
tourism 0   (0%)
shipping 0   (0%)
ronaldsway 0   (0%)
ramsey 0   (0%)
castletown 0   (0%)
peel 0   (0%)
2 words:30% (6/20)
british isles 0   (0%)
finance industry 0   (0%)
national heritage 0   (0%)
ellan vannin 0   (0%)
irish sea 0   (0%)
port erin 0   (0%)
3 words:20% (4/20)
isle of man 0   (0%)
house of keys 0   (0%)
trade and industry 0   (0%)
port st mary 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

benefits  births  brexit  building  business  caring  coins  community  companies  content  control  deaths  government  grant  industry  island  isle  king  manx  mapping  marriages  motoring  national  news  permits  place  raise  ready  register  registry  scallop  school  search  season  service  site  social  support  tax  work 

Top 20 Keywords
Total Terms Count: 357

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
isle 8 2.24%
government 5 1.40%
brexit 3 0.84%
registry 3 0.84%
work 3 0.84%
business 3 0.84%
industry 3 0.84%
manx 3 0.84%
building 3 0.84%
social 3 0.84%
control 3 0.84%
caring 2 0.56%
support 2 0.56%
tax 2 0.56%
national 2 0.56%
benefits 2 0.56%
place 2 0.56%
king 2 0.56%
scallop 2 0.56%
news 2 0.56%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Peter Pan coins raise £250,000 for GOSH
Ensuring supplies of medicines
Over 200 cars booked for inaugural Festival of Motoring
King Scallop season opens
Are you ready for Brexit?
Benefits and Financial Support
Home and Neighbourhood
Births, Deaths and Marriages
Leisure and Entertainment
Business and Industries
Planning and Building Control
Caring and Support
Tax, VAT and Your Money
Education, Training and Careers
Travel, Traffic and Motoring
Health and Wellbeing
Working in the Isle of Man
<STRONG> (1)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

http://www.gov.im/news/RssNews Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.22 seconds - 16.06 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
2.80 s 0.02 s 0.02 s 0.01 s 1.57 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
20 Kb (19,595 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
20 Kb (19,595 bytes) 3 Kb (2,703 bytes) 17 Kb (16,892 bytes) 16.00 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
the websites http://www.gov.im and http://gov.im DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
123 2 125

You have more than 100 links (125).

Internal Links (link to pages within this domain) - 123
URL Anchor Text
http://www.gov.im/about-this-site/cookies/Find out more about cookies
http://www.gov.im/#contentSkip to content
http://www.gov.im/about-this-site/terms-and-conditions/Terms and Conditions
http://www.gov.im/about-this-site/contact-us/Contact Us
http://www.gov.im/news/...000-for-great-ormond-street-hospital/Peter Pan coins raise £250,000...
http://www.gov.im/news/...ov/07/ensuring-supplies-of-medicines/Ensuring supplies of medicines
http://www.gov.im/news/...d-for-inaugural-festival-of-motoring/Over 200 cars booked for inaug...
http://www.gov.im/news/...019/oct/31/king-scallop-season-opens/King Scallop season opens
http://www.gov.im/about...inet-office/are-you-ready-for-brexit/Are you ready for Brexit?
http://www.gov.im/about...inet-office/are-you-ready-for-brexit/Are you ready for Brexit?
http://www.gov.im/categ...home-and-neighbourhood/bank-holidays/Bank holidays
http://www.gov.im/categ...el-traffic-and-motoring/bus-and-rail/Bus and Rail
http://www.gov.im/categ...siness-and-industries/company-search/Company Search
http://www.gov.im/about...a-protection-gdpr-on-the-isle-of-man/Data protection & GDPR on the ...
http://www.gov.im/categ...ing-in-the-isle-of-man/finding-a-job/Finding a job
http://www.gov.im/about.../government/government-consultations/Government Consultations
http://www.gov.im/about...f-ministers/programme-for-government/Programme for Government
http://www.gov.im/categories/benefits-and-financial-support/Benefits and Financial Support
http://www.gov.im/categ...ial-support/social-security-benefits/Social Security Benefits
http://www.gov.im/categ...fits-and-financial-support/legal-aid/Legal Aid
http://www.gov.im/categories/home-and-neighbourhood/Home and Neighbourhood
http://www.gov.im/categ...and-neighbourhood/emergency-services/Emergency services
http://www.gov.im/categ...-and-neighbourhood/local-authorities/Local authorities
http://www.gov.im/categ...od/deeds-probate-and-land-registries/Deeds, Probate and Land Regist...
http://www.gov.im/categories/births-deaths-and-marriages/Births, Deaths and Marriages
http://www.gov.im/categ...eaths-and-marriages/register-a-birth/Register a birth
http://www.gov.im/categ...eaths-and-marriages/register-a-death/Register a death
http://www.gov.im/categ...iages/marriage-and-civil-partnership/Marriage and civil partnership
http://www.gov.im/categ...nd-marriages/order-copy-certificates/Order copy certificates
http://www.gov.im/categories/leisure-and-entertainment/Leisure and Entertainment
http://www.gov.im/categ...and-entertainment/cinema-and-theatre/Cinema and Theatre
http://www.gov.im/categ...d-entertainment/recreational-fishing/Recreational Fishing
http://www.gov.im/categories/business-and-industries/Business and Industries
http://www.gov.im/categ...ess-and-industries/aircraft-registry/Aircraft Registry
http://www.gov.im/categ...ss-and-industries/companies-registry/Companies Registry
http://www.gov.im/categ...d-industries/expressions-of-interest/Expressions of Interest
http://www.gov.im/categ...business/micro-business-grant-scheme/Micro Business Grant Scheme
http://www.gov.im/categories/planning-and-building-control/Planning and Building Control
http://www.gov.im/categ...nd-building-control/building-control/Building Control
http://www.gov.im/categ...ol/planning-building-control-library/Planning & Building Control Li...
http://www.gov.im/categories/caring-and-support/Caring and Support
http://www.gov.im/categ...caring-and-support/adult-social-care/Adult Social Care
http://www.gov.im/categ...ng-and-support/children-and-families/Children and families
http://www.gov.im/categ...ng-and-support/mental-health-service/Mental Health Service
http://www.gov.im/categories/tax-vat-and-your-money/Tax, VAT and Your Money
http://www.gov.im/categ...at-and-your-money/customs-and-excise/Customs and Excise
http://www.gov.im/categ...ey/income-tax-and-national-insurance/Income Tax and National Insura...
http://www.gov.im/categories/education-training-and-careers/Education, Training and Career...
http://www.gov.im/categ...raining-and-careers/careers-guidance/Careers guidance
http://www.gov.im/categ...ing-and-careers/enrolling-for-school/Enrolling for school
http://www.gov.im/categ...ing-and-careers/schools-and-colleges/Schools and colleges
http://www.gov.im/categ...-training-and-careers/student-grants/Student grants
http://www.gov.im/categories/travel-traffic-and-motoring/Travel, Traffic and Motoring
http://www.gov.im/categ...fic-and-motoring/isle-of-man-airport/Isle of Man Airport
http://www.gov.im/categ...ic-and-motoring/drivers-and-vehicles/Drivers and Vehicles
http://www.gov.im/categ...motoring/parking-and-parking-permits/Parking and parking permits
http://www.gov.im/categories/health-and-wellbeing/Health and Wellbeing
http://www.gov.im/categ...armacy-services/community-pharmacies/Community Pharmacies
http://www.gov.im/categ...ng/hospitals-and-emergency-treatment/Hospitals and emergency treatm...
http://www.gov.im/categories/working-in-the-isle-of-man/Working in the Isle of Man
http://www.gov.im/categ...in-the-isle-of-man/employment-rights/Employment rights
http://www.gov.im/categ...ing-in-the-isle-of-man/the-jobcentre/The JobCentre
http://www.gov.im/categ...king-in-the-isle-of-man/work-permits/Work permits

External Links (link to pages on other websites) - 2
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
16 11 5

5 images do not have Alt values.

Image URL - 16
http://www.gov.im/img/cf/crest.pnggov.im - the official Isle of ...
http://www.gov.im/img/cf/widgets/services.pngOnline Services
http://www.gov.im/img/cf/About-Gov.pngAbout the Government - Agencie...
http://www.gov.im/img/cf/top_button.pngBack to top

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 3 3

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
5 4 9

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://www.gov.im/news/...000-for-great-ormond-street-hospital/Peter Pan coins raise £250,00...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-35702067-2 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (35) linked to your site www.gov.im could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 196
  Facebook Shares 320
  Facebook Comments 211
  Tweets 69
  LinkedIn 7

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


No Trustworthiness Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site www.gov.im is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
128,110th most visited website in the world.
53th most visited website in Isle of Man

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - www.gov.im) hosted on the same server as www.gov.im (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Isle of Man

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
49 years, 344 days old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -345 days from today ( expires on : 1969-12-31 )

Domain Info
www.gov.im ( 10 characters )

Domain Created On Last Modified On Expires On
1969-12-31 1969-12-31 1969-12-31
49 years, 344 days old 49 years, 344 days ago -50 years, -345 days from today
49 years, 344 days old

Domain is going to expire in less than a year time (-50 years, -345 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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